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Marvel NOW! (Comic Book)
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- 16 feature instances
- 20 referencing feature instances
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Marvel NOW! is a 2012 relaunch of the various Marvel Comics titles following the Avengers vs. X-Men Crisis Crossover as well as the events of Avengers Assemble volume 2. Marvel Editorial stressed that continuity was not being rebooted, so much as it was a company-wide relaunch featuring new creative teams taking over along with new directions for several of Marvel's bigger and some smaller titles. Compare to DC Comics' similar New 52 initiative.Other pre-existing and acclaimed titles, including Daredevil note Ran for 37 issues (including a .1 issue) before being relaunched in ANMN with a new volume, Hawkeye and Captain Marvel note Ran for 17 issues before being relaunched in ANMN with a new volume, have also been giving the "Marvel NOW" branding without a creative team change or numbering restart.In January 2014, Marvel launched "All-New Marvel Now" (ANMN) in similar fashion following Infinity Marvel's latest Crisis Crossover. Like the previous relaunch this one features both new ongoing series being released alongside previous ones that were cancelled and restarted with new volumes with a few series have kept their usual name, but added a "#1" on certain issues to signify new jump on points for new readers. Fall 2014 saw another round of new launches, under the umbrella title Avengers NOW (ANOW).In May 2015, it was revealed that following Secret Wars, a new Marvel relaunch would happen under the name All-New, All-Different Marvel (ANADM). While not being a full-on continuity reboot, it served as an updating of the Marvel Universe, with new status quos and creative teams taking over existing characters and concepts. In 2016, Marvel returned to the Marvel NOW! branding, this time addressing the fallout of Civil War II.There were three phases of the original Marvel NOW! initiative: | |
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Darker and Edgier | |
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Darker and Edgier: Definitely gives off that feel. Several characters like Iron Man and the new Spider-Man now sport black versions of their previously-colorful outfits. Yet despite that, most, though not all, the titles are largely no darker than prior to the Relaunch, tone-wise and story-wise. In the case of the new, "Superior" Spider-Man, Word of God even explicitly mentioned the character as a darker and edgier take on the nominally friendly-neighbourhood webslinger. | |
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Expansion Pack Past | |
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Expansion Pack Past: The new Captain America mixes science fiction action with flashbacks that delve into Steve Rogers' past before becoming the Super-Soldier. | |
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Wolverine Publicity | |
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Wolverine Publicity: Pretty much all of the Avengers present in the movie. Iron Man is now in his own title, Avengers, New Avengers, Avengers Assemble, a digital mini series and Guardians of the Galaxy. Captain America has his own book, Avengers, New Avengers, Avengers Assemble, and Uncanny Avengers. Hawkeye and Black Widow are in Avengers, Avengers Assemble, and Secret Avengers, with Hawkeye also having his own solo book and Black Widow getting one herself later on. The Hulk has his own title, Avengers, Avengers Assemble, and Secret Avengers. Ironically Wolverine is the least exposed in comparison. The Avengers name is being slapped on quite a few books (seven, so far), even on books that don't really have anything to do with them. Secret Avengers is more S.H.I.E.L.D. based and Avengers Arena centers around a The Hunger Games type scenario. In the wake of their surprise hit movie, the Guardians of the Galaxy have been benefiting from this big time. In addition to the main title, Marvel has launched, the Guardians 3000 based off the original far-future team, plus solo books for Star-Lord, Rocket Raccoon, and Gamora, in addition to giving the latter two big roles in the Original Sin Crisis Crossover and a upcoming another ongoing Guardians Team Up announced for 2015. | |
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Writing for the Trade | |
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Writing for the Trade: Although individual issues tend to be good reads, Marvel Now comics seem written not for the trade, but the omnibus - long, slow-burning plots seem to be the order of the day. Most trades end on cliffhangers, or act as groundwork and foreshadowing for much bigger stories. Biggest offenders of this being Brian Michael Bendis and Jonathan Hickman. | |
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Earth-Shattering Kaboom | |
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In Avengers vs X-Men Cyclops killed Professor X while under the influence of the Phoenix Force, and is attempting to redeem himself while everyone he knows hates and fears him. Also, the Phoenix Force is now destroyednote Given that based on previous storylines, the destruction of the Phoenix Force ought to result in the end of all life in the universe, it's anyone's guess how long this lasts before it's retconned., causing untold damage to the universe (some effects are briefly seen in Gillen's Iron Man run; the Celestials are now aware of aliens living off of their lifeblood, and are not amused). | |
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Nothing Is the Same Anymore | |
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Nothing Is the Same Anymore: Although the obvious point of comparison is DC's New 52, Marvel NOW! is not a reboot, more a series of relaunches. Many of them feature new status quos for the characters that build on the fallout from Avengers vs. X-Men — the X-Men Franchise in particular has been hit pretty deeply by this. Doc Ock switched bodies with Peter Parker, killed his own body with Peter Parker in it, but not before inheriting all of Peter's memories. He is currently fighting crime under Spider-Man's mantle, as a "Superior" Spider-Man. The original Nick Fury has gone under the radar, being replaced with his son, who resembles Ultimate Nick Fury. Iron Man is a member of the Guardians of the Galaxy. The Avengers and the X-Men formed a united sub-team nicknamed the Uncanny Avengers. In Avengers vs X-Men Cyclops killed Professor X while under the influence of the Phoenix Force, and is attempting to redeem himself while everyone he knows hates and fears him. Also, the Phoenix Force is now destroyednote Given that based on previous storylines, the destruction of the Phoenix Force ought to result in the end of all life in the universe, it's anyone's guess how long this lasts before it's retconned., causing untold damage to the universe (some effects are briefly seen in Gillen's Iron Man run; the Celestials are now aware of aliens living off of their lifeblood, and are not amused). The "Age of Ultron" storyline, Ultron returned and is ruling over a dystopian world. | |
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Affirmative-Action Legacy | |
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Affirmative-Action Legacy: Robbie Reyes (Hispanic) as the new Ghost Rider. Sam Alexander (half-Mexican) as the new Nova Kamala Khan (Pakistani-American) as the new Ms. Marvel. Izzy Kane as the new Smasher. Sam Wilson (African-American) as the new Captain America. | |
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The Adjectival Superhero | |
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The Adjectival Superhero: A bunch of new adjectives are being thrown around, including All-New X-Men, Fearless Defenders, Indestructible Hulk, Savage Wolverine, Superior Spider-Man, Unbeatable Squirrel Girl and Uncanny Avengers. All-New X-Men is actually a Call-Back to X-Men #94 (the first issue with the revamped 1970s team) which had All-New, All-Different X-Men on the cover. | |
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Ret-Canon | |
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Retcanon: The influence of the Marvel Cinematic Universe can be seen throughout the Avengers titles. Notably: The Hulk's new status quo reads just as sensibly as a follow-up to his appearance in The Avengers. As does Captain America's new storyline, which has him fighting Arnim Zola. In addition, Cap's outfit seems to be directly inspired by his costumes in Captain America: The First Avenger and The Avengers. The starting line-up of the Avengers is the same six characters who were seen in The Avengers. The same goes for the reformed Guardians of the Galaxy who briefly had Bug back on their team when he was being considered for the movie. (he was promptly removed when Bug was dropped from the movie). The Secret Avengers roster features all the major S.H.I.E.L.D. characters in Avengers, plus the War Machine as the new Iron Patriot (an idea introduced in Iron Man 3) and Winter Soldier (who appears in 2014's Captain America: The Winter Soldier). Superior Spider-Man's second costume is an unused design Alex Ross created for the first Spider-Man movie. The central conflict of All-New Captain America is the revelation that Hydra has infiltrated everything. Less obviously, Bucky Barnes: The Winter Soldier has Bucky suspecting Loki and fighting him for an issue. | |
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Self-Deprecation | |
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Self-Deprecation: Dan Slott knows full well he's a controversial writer, and that his current run is highly controversial. Many interviews tend to have him acknowledge this, and he even joked that, after Amazing Spider-Man #700, he'll have to hide under a rock. | |
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Legacy Character | |
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Legacy Character: Otto Octavius as the Superior Spider-Man. Affirmative-Action Legacy: Robbie Reyes (Hispanic) as the new Ghost Rider. Sam Alexander (half-Mexican) as the new Nova Kamala Khan (Pakistani-American) as the new Ms. Marvel. Izzy Kane as the new Smasher. Sam Wilson (African-American) as the new Captain America. | |
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Word of God | |
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In the case of the new, "Superior" Spider-Man, Word of God even explicitly mentioned the character as a darker and edgier take on the nominally friendly-neighbourhood webslinger. | |
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'90s Anti-Hero | |
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'90s Anti-Hero: Take a look at the promo art for the new Spider-Man◊. | |
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Suspiciously Similar Substitute | |
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Suspiciously Similar Substitute: Kieron Gillen has stated that he added Miss America Chavez to his new Young Avengers line-up after being unable to use Patriot. | |
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Canon Immigrant | |
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The original Nick Fury has gone under the radar, being replaced with his son, who resembles Ultimate Nick Fury. | |
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