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Loaded (Magazine)

 Loaded (Magazine)
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TVTItem
 Loaded (Magazine)
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Loaded (Magazine)
 Loaded (Magazine)
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Loaded
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Loaded was launched in Great Britain in 1994 as a general "mens' interest" monthly. It soon developed a notoriety for its rather basic, unreformed, "laddish" approach to life and rose to a peak circulation of 450,000 a month by the late 1990's. Inspired as a live-action version of Viz, its general style and approach was imitated by American competitors Maxim and GQ, who took good care to take their versions a fair way upmarket, so as to avoid the controversy the British Ur-Example was garnering.Creator James Brown launched his career in publishing this way, using profits from Loaded to acquire not only the inspiration, scatologically funny adult comic Viz but also more "respectable" publications such as Fortean Times.A typical edition of Loaded depended on a celebration of Bloke culture, including humorously recaptioned photographs (such as the "Pornalikes" section, in which readers were encouraged to send in photographs from porn mags or Internet screenshots showing porn actors with a disconcerting resemblance to otherwise squeaky-clean celebrities.) There would be long articles on lad culture, fast cars, extreme sports and serious drinking. The new tendency towards male grooming and the "metrosexual" look was touched upon, but apart from lucrative advertising tie-ins, was left for the competition, such as Maxim and Men's Health, to explore in detail.A staple was the photo-feature in which C, B or occasionally A-list female celebrities were persuaded to pose for photo-features in minimal clothing. Whilst these rarely got beyond "cheesecake", there would very occasionally be a bared nipple, sometimes toplessness. The magazine also championed the "nip-slip" photo in which female celebrities were caught accidentally baring something they thought was adequately covered. Any reader providing such content might receive the coveted Good Work, Fella! accolade.As a product of the 1990's zeitgeist, Loaded has been the subject of both socio-political analysis and strident feminist criticism. Founder James Brown said that for it to work, it had to appeal to 50% Sun readers and 50% Guardian readers - i.e. a logical extension of Page Three for one demographic, and a guilty pleasure for the other.Loaded was still being published well into the 2010's, by the appropriately named Simian Publishing, but its circulation had in mid-2015 slumped to perhaps 30,000 a month. Therefore, the end of an era arrived near the end of 2015, when due to diminished sales the magazine was closed down.Anyone looking for the 1970 LP by Lou Reed and the Velvet Underground should look here. Also, don't be confused with the bloody FPS video game with the same name. Tropes Who Should Know Better include:
 Loaded (Magazine)
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2024-03-20T12:30:39Z
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2024-03-20T12:30:39Z
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DBTropes
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1.0
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Loaded (Magazine)

The following is a list of statements referring to the current page from other pages.

 Loaded (Magazine)
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Manchild / int_754a506f
 Loaded (Magazine)
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Nipple and Dimed / int_754a506f
 Loaded (Magazine)
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The '90s / int_754a506f