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MAD (Magazine)

1914 statements
372 feature instances
0 referencing feature instances

MAD (Magazine)	type	TVTItem
MAD (Magazine)	label	MAD (Magazine)
MAD (Magazine)	page	Mad
MAD (Magazine)	comment	Advertisement:propertag.cmd.push(function() { proper_display('tvtropes_mobile_ad_1'); })For decades a key influence on parodists and satirists in all entertainment media, MAD began in 1952 as a full-color Comic Book, Tales Calculated to Drive You MAD, published by EC Comics. Harvey Kurtzman, the founding editor and writer, started it when he complained how other artists got more money with more page counts, especially when he was so meticulous with his war comics. His publisher, William Gaines, suggested that he do a humor book on top of his present work since that material came easily for him.Kurtzman began by satirizing popular comic book genres of the time (horror, crime, SF and adventure), but soon found his niche concentrating on parodies of specific comic books and strips, TV shows, films, and classic literature, as well as broader satire of American pop culture. EC artists, such as Jack Davis, Will Elder, and John Severin, accustomed mostly to drawing in a "serious" style, were encouraged to cut loose for MAD, resulting in panels filled to capacity with outrageous caricatures, physics-defying antics, gross-out humor and innumerable background signage gags.Advertisement:propertag.cmd.push(function() { proper_display('tvtropes_mobile_ad_2'); })In July 1955, with issue 24, MAD became a black-and-white magazine (only to become color again in the 2000s). Contrary to popular belief, EC did not do this in order to escape The Comics Code. Rather, Kurtzman had received an offer from the more lucrative magazine market, and so EC publisher Bill Gaines proposed the change in format in order to retain him. Nevertheless, the new medium benefitted from the lack of censorship, as well as the broader range of subject matter and media available (including prose and photo features). By late 1956, MAD had become EC's only surviving publication. As history shows, it was more than enough for the company to prosper with.In the late 1950s and early 1960s, MAD began to take on its most familiar (and commercially successful) form, with a long-lasting team of core writers (Jerry DeFuccio, Dick DeBartolo, Frank Jacobs, Arnie Kogen, Stan Hart) and artists (Don Martin, Al Jaffee, Dave Berg, Mort Drucker, Angelo Torres, Bob Clarke, Paul Coker Jr. Don "Duck" Edwing, Norman Mingo, George Woodbridge, Antonio Prohías, Sergio Aragonés) and a willingness to take on any target it felt it could get away with. Many other defining artists and writers have joined since, including artists Tom Bunk, Sam Viviano, Rick Tulka, James Warhola, Hermann Mejía, Peter Kuper, and Tom Richmond, and writers Desmond Devlin, Michael Gallaghernote the same one known for writing Archie Comics' Sonic the Hedgehog, Mike Snider, Charlie Kadau, Joe Raiola, and Dave Croatto.Advertisement:propertag.cmd.push(function() { proper_display('tvtropes_mobile_ad_3'); })In February 2018, MAD ended its original run with issue #550, and subsequently announced a new revamped version of the magazine to launch with #1 in April of the same year (which more than a few people initially mistook for an April Fools joke), to coincide with the staff moving operations from New York to Los Angeles.On July 3rd, 2019, it was announced MAD would be ceasing publication of new material after 67 years. However, on Issue #11 of the new run, they themselves dismissed it as a hoax in their "20 Dumbest of 2019" list, due to their publishing new material since the announcement. Beginning in 2020, the magazine is self-proclaimedly about 80% reprints to 20% new material of 1 or 2 pages a headline, around a specific theme.For the page on the animated spin-off see MAD. See also MADtv, the loosely-affiliated Sketch Comedy show, and Planet Tad, a regular feature in the magazine that was released as a book in 2012.Not to be confused with Mutually Assured Destruction.
MAD (Magazine)	fetched	2020-07-27T01:49:33Z
MAD (Magazine)	parsed	2020-07-27T01:49:33Z
MAD (Magazine)	processingComment	Dropped link to ABeautifulMind: Not a Feature - ITEM
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MAD (Magazine)	processingUnknown	Forcibly Formed Physique
MAD (Magazine)	processingUnknown	UnderdogsAlwaysWin
MAD (Magazine)	isPartOf	DBTropes
MAD (Magazine) / int_108c268e	type	Hotter and Sexier
MAD (Magazine) / int_108c268e	comment	Hotter and Sexier: The magazine got considerably more vulgar in the late 1990s, leading to the departure of some veterans such as longtime artist Jack Davis. Lampshaded in the first "hotter and sexier" issue, which had Alfred E. Neuman photocopying his ass.
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MAD (Magazine) / int_10a6623b	type	Fair Cop
MAD (Magazine) / int_10a6623b	comment	Fair Cop: Averted in one article of things you don't see on TV, in which two male cops refuse to have their unattractive female partner serve as a decoy because no one would attack her.
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MAD (Magazine) / int_127fc252	type	Creator Cameo
MAD (Magazine) / int_127fc252	comment	Creator Cameo: Whenever "The Lighter Side of The Office" appeared, the office itself feature real-life MAD Magazine staff members, including Bill Gaines (publisher) and Lenny Brenner (production director). After Gaines died, Dave Berg semi-retired the boss character. He still appeared, but as a picture on the wall silently reacting to the office antics.
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MAD (Magazine) / int_12b6fe15	type	WalkAndTalk
MAD (Magazine) / int_12b6fe15	comment	Walk and Talk: Parodied in the parody of The West Wing.
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MAD (Magazine) / int_13646b1b	type	My Friends... and Zoidberg
MAD (Magazine) / int_13646b1b	comment	The title for the parody of the movie Bob & Carol & Ted & Alice started out Boob & Carnal & Tad & Alas & and continued adding name after name of historical, entertainment, and political people running around the borders of the panels of the 6 page article, finaling ending next to the final panel with ...& Everyone Else in the World & Alfred.
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MAD (Magazine) / int_14b85a5f	type	Fat Idiot
MAD (Magazine) / int_14b85a5f	comment	Fat Idiot: At the end of "Up the Academy," after getting several memos about how terrible the movie is, Bill Gaines laments how miserable it is to be fat and stupid at the same time.
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MAD (Magazine) / int_1645005b	type	Evil Versus Evil
MAD (Magazine) / int_1645005b	comment	Evil vs. Evil: Winthorpe and Valentine's conflict with the Duke brothers in the parody of Trading Places is considered this, with one person saying that the "two old sharks" were practically lovable compared to the protagonists.
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MAD (Magazine) / int_17501df2	type	Cool Old Guy
MAD (Magazine) / int_17501df2	comment	Cool Old Guy: Even well into The New '10s, many contributors born in the 1930s and 1940s still write and/or draw for the magazine. Special mention goes to Al Jaffee (born 1921), who in 2016 was honored by the Guinness Book of World Records as the longest active cartoonist (since December 1942).
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MAD (Magazine) / int_17d9043d	type	Read the Fine Print
MAD (Magazine) / int_17d9043d	comment	Read the Fine Print: This is one of the magazine's favored tools. For example, the cover of the March 2017 issue features Alfred E. Neuman holding a sign which reads in huge lettering "NO TRUMP IN THIS ISSUE", preceded in much smaller print by "believe us — we really, REALLY wish there was..." Another example was seen in the April 2019 issue with a take on the Homeland Security phrase "If you see something, say something." It features a full page of this in large text, but with fine print as well, so that it reads "IF YOU SEE a black person doing SOMETHING in public that it would be completely innocuous for a white person to do, then for goodness sake don't SAY SOMETHING just shut the heck up."
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MAD (Magazine) / int_18d15922	type	Title Drop
MAD (Magazine) / int_18d15922	comment	Title Drop: While most parody names are funny-sounding names that sound like the title of the original work, "Bleak For The Future" references the title when Marty, having succeeded at getting his parents together and time-traveling back to the present, sees his future parents buying birth control, and declares that things look "bleak for the future."
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MAD (Magazine) / int_19102429	type	TwistEnding
MAD (Magazine) / int_19102429	comment	Twist Ending: Especially in the EC Comics era. Most movie parodies end with an altered version of the film's ending, sometimes revealing something about the plot that had been concealed all along. In "A Booty-Filled Mind", it's revealed that "Mash's" wife is also a hallucination. "Drek-ula" mocks the 1992 adaptation's huge Romantic Plot Tumor when the title character is transformed by The Power of Love into the Beast from Beauty and the Beast. To make matters worse, Disney's lawyers arrive to sue Francis Ford Coppola and company for ripping off their movie, only for Drek-ula to counter that since it was a better movie, there's no comparison. "Q.T. -- The Quasi-Terrestrial" ends with Q.T. going up the ramp of the spaceship...and Richard Dreyfuss coming down, thankful that they finally made a sequel to Gross Encounters of the Turd Kind allowing him to get away from all those crazy aliens.
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MAD (Magazine) / int_1a8dc238	type	Underestimating Badassery
MAD (Magazine) / int_1a8dc238	comment	Underestimating Badassery: A firing squad in one comic strip suggests there's no way a man could have killed as many people as he did on the basis that he's skinny. He then proceeds to kill them all with his hands cuffed, and then later gets recaptured, with the new firing squad saying the same thing that the old one did.
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MAD (Magazine) / int_1b451dbd	type	No-Dialogue Episode
MAD (Magazine) / int_1b451dbd	comment	No-Dialogue Episode: A Mad Look At... almost never uses dialogue; if a character needs to speak, it's usually represented through pantomiming or icons in a speech balloon, or very rarely, a "gesundheit." On one occasion, bodyguards listening to soccer on their earpieces scream "GOAL!". And Spy vs Spy. Some Don Martin installments qualify such as one with a motorist approaching a toll booth marked 'Pay Toll 50 Feet' .... And pulls 50 disembodied feet out of his trunk and hands them to the horrified toll taker.
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MAD (Magazine) / int_1b77fe36	type	Two-Person Love Triangle
MAD (Magazine) / int_1b77fe36	comment	Superduperman mocks the Two-Person Love Triangle, as well as the Dogged Nice Guy trope, by insisting that "Nice Guy" obsession with being loved for their "true selves" is inherently pathetic. As Lois Pain tells Clark Bent when he finally reveals his identity, "Once a creep, always a creep."
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MAD (Magazine) / int_1ba8eb64	type	Visual Pun
MAD (Magazine) / int_1ba8eb64	comment	Visual Pun: In one "Lighter Side of" strip, two office workers question if they're pawns in a corporate chess game, while standing on a black and white checkered floor.
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MAD (Magazine) / int_1c79ae8c	type	Those Two Guys
MAD (Magazine) / int_1c79ae8c	comment	Those Two Guys: Many artist/writer pairings have this relationship, most notably Duck Edwing writing most of Don Martin's gags. Charlie Kadau and Joe Raiola tend to write a lot of their gags together, too.
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MAD (Magazine) / int_1cf11f13	type	No Sympathy
MAD (Magazine) / int_1cf11f13	comment	No Sympathy: Often played for comedy, with parodied characters and original ones. Fully justified in the Gone with the Wind parody, when one slave thinks to herself that her masters, who are afraid of losing their lifestyle after slavery ends, shouldn't expect any sympathy for her.
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MAD (Magazine) / int_1d52b714	type	Self-Parody
MAD (Magazine) / int_1d52b714	comment	Self-Parody: As it overlaps with their penchant for making fun of themselves, the magazine has parodied its own features repeatedly. For instance, a Super Special in 1976 had MADDE, a parody of what the magazine would have looked like if it were published in 1776, and issue #355 (1997) had "MAD in the Year 2038", which gave futuristic spins on recurring MAD features (such as nuclear holocaust-flavored installments of "Snappy Answers to Stupid Questions" and "The Lighter Side").
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MAD (Magazine) / int_1d9a2764	type	Reality Ensues
MAD (Magazine) / int_1d9a2764	comment	Reality Ensues: A recurring theme for humor.
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MAD (Magazine) / int_1df0cf05	type	Mutual Envy
MAD (Magazine) / int_1df0cf05	comment	Mutual Envy: In the parody of "Thirty-something," two characters discuss that they've long been jealous of each other. The first says that the second had everything she didn't as a child, while the second contends that the first is more successful in adulthood, prompting the first to say that the second is still "out-suffering" her.
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MAD (Magazine) / int_1e1aa82a	type	Diabolus ex Machina
MAD (Magazine) / int_1e1aa82a	comment	Diabolus ex Machina: At the end of "The Goonies" parody, after the heroes find the treasure they need to save their homes, the police show up, arrest them for trespassing on the Pirates of the Caribbean ride and confiscate their loot.
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MAD (Magazine) / int_1e7487cd	type	Breaking the Fourth Wall
MAD (Magazine) / int_1e7487cd	comment	Breaking the Fourth Wall: Also in the movie / TV parodies.
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MAD (Magazine) / int_1e7c47ab	type	Stealth Pun
MAD (Magazine) / int_1e7c47ab	comment	Stealth Pun: While most parody names are typically something that sounds similar to their original name (In The Lord of the Rings, Aragorn/Peppercorn is also called "Strider/Spider"), whenever Alfred from Batman appears, he's typically called "Neuman", as a reference to Alfred Neuman.
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MAD (Magazine) / int_1f0c1d33	type	Couldn't Find a Pen
MAD (Magazine) / int_1f0c1d33	comment	Couldn't Find a Pen: Amusingly done in one "A Mad Look At", in which the victim writes out not only the name of his killer, but also his motivation.
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MAD (Magazine) / int_1f37a427	type	Face on the Cover
MAD (Magazine) / int_1f37a427	comment	Face on the Cover: Nearly all issues have featured their mascot Alfred E. Neuman on the cover.
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MAD (Magazine) / int_1f799027	type	Obstructive Bureaucrat
MAD (Magazine) / int_1f799027	comment	Obstructive Bureaucrat: Often made fun of, particularly in HMOs' heyday, when characters who need lifesaving vital medical treatment will have to fill out extensive paperwork first.
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MAD (Magazine) / int_20989d05	type	Parents as People
MAD (Magazine) / int_20989d05	comment	Parents as People: The most generous Mad will get with the parents it lampoons, showing them as benevolent, if misguided. When they're less charitable, they'll be depicted as low-grade Abusive Parents in their tendency to nag and belittle their kids, and hypocrites, if not worse.
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MAD (Magazine) / int_20b593e9	type	In the Name of the Moon
MAD (Magazine) / int_20b593e9	comment	In the Name of the Moon: The parody for Pokémon makes fun of this, noting that Team Rocket prefers this over a shorter Catchphrase to provide padding for the episode.
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MAD (Magazine) / int_20e70d4e	type	Popularity Polynomial
MAD (Magazine) / int_20e70d4e	comment	Popularity Polynomial:invoked Foreseen in an article from the early 1960s predicting that when rebellious teenagers of the '50s have children of their own, the children will rebel against them by doing "square" things like refusing to put off studying, and pursuing careers in medicine. Then, when those offspring have children of their own, this new generation will rebel against them by practicing the same behavior that their grandparents did as '50s teenagers.
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MAD (Magazine) / int_20f689e9	type	Adaptational Villainy
MAD (Magazine) / int_20f689e9	comment	Adaptational Villainy: In several cases, often in parodies of TV shows, the culprit is one of the heroes.
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MAD (Magazine) / int_222dc873	type	Black Comedy
MAD (Magazine) / int_222dc873	comment	One "The Lighter Side Of" strip played this for Black Comedy, when a group of Right Wing Militia Fanatics is angry that after all the trouble they went to carry out a terrorist attack, another group claimed credit.
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MAD (Magazine) / int_22a60f6a	type	Nepotism
MAD (Magazine) / int_22a60f6a	comment	Nepotism: In one children's rhyme parody, a congressman gives his family jobs. In another article, a woman's boss tells her that she's been passed over for promotion in favor of the son of one of the man's friends. She cheerfully announces that she doesn't mind, since she plans on stealing from the office.
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MAD (Magazine) / int_23cc7485	type	I Want Grandkids
MAD (Magazine) / int_23cc7485	comment	I Want Grandkids: In one parody of Cathy, Cathy's mom torches the abortion clinics in town and sends two pro-lifers to prevent Cathy from getting an abortion even though Cathy was gang-raped. She comments in the last panel that "the need to be a grandmother overrides all else".
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MAD (Magazine) / int_23ff95fb	type	Brutal Honesty
MAD (Magazine) / int_23ff95fb	comment	Brutal Honesty: One article shows what would happen if people in various situations, from a man passing over a woman for promotion in favor of his friend's son, to a racist cop pulling over a black man, were completely honest with each other.
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MAD (Magazine) / int_24321e44	type	Only Sane Man
MAD (Magazine) / int_24321e44	comment	Only Sane Man: The dog in the Fatal Attraction parody.
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MAD (Magazine) / int_24321e44	featureConfidence	1.0
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MAD (Magazine) / int_24ec14c7	type	Crappy Holidays
MAD (Magazine) / int_24ec14c7	comment	Crappy Holidays: A satire of "'Twas The Night Before Christmas" showed that if modern Christmases have become crappy for the people, it's become even worse for Santa: no reindeer for his sleigh, no elves to make the toys, no workshop to make the toys due to a lack of insurance and a tax audit, people shooting at him with their guns, irradiation from nuclear plants, among other things. At the end of the satire, Santa decides that he's going to retire and is seen riding off on his rocket-powered sleigh, kicking the sack of toys off it in disgust.
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MAD (Magazine) / int_251bbe0e	type	Genre Blindness
MAD (Magazine) / int_251bbe0e	comment	Genre Blindness: Characters who exhibit this behavior in parodies are routinely mocked for it. In the parody for Under Siege, the female lead tells Steven Seagal's character that he would have been able to foresee the cliche of her abandoning her pacifism and killing someone with a gun to save his life if he'd watched more movies.
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MAD (Magazine) / int_25a19aa5	type	Turn the Other Cheek
MAD (Magazine) / int_25a19aa5	comment	Turn the Other Cheek: Parodied in the "L'Osservatore Romano" version of Blondie. Dithers gives Dagwood his subordinate in the priesthood, a Literal Ass-Kicking for a mistake, at which point Dagwood cites the Trope Namer. Dithers enthusiastically approves, then decides to "kick that cheek too," as he kicks Dagwood again.
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MAD (Magazine) / int_25a6c734	type	Not in This for Your Revolution
MAD (Magazine) / int_25a6c734	comment	Not in This for Your Revolution: In a Vietnam War-era "Lighter Side" strip, a man throws a Molotov cocktail at a military recruiting office, and a bunch of hippies praise him as a hero, but he says that he's just a pyromaniac.
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MAD (Magazine) / int_26d2817c	type	Russian Reversal
MAD (Magazine) / int_26d2817c	comment	Mentioned in an article from 1962 (also an early version of the Russian Reversal): "Russian politics can best be understood by comparing them with American politics. For instance, in America, politicians have to kiss babies, and if they don't, the mothers can take their offices away from them. In Russia, the system is somewhat different. To get food, mothers have to kiss politicians and if they don't, the politicians can take their babies away from them."
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MAD (Magazine) / int_26eb6287	type	Funny Background Event
MAD (Magazine) / int_26eb6287	comment	Funny Background Event: The main premise of Sergio Aragonés' "Drawn Out Dramas" in the margins. Many of the parody artists tend to do this as well, some moreso than others; in the Kurtzman era, they were called "chicken fat". They're quite common in the direct parodies of television shows and films.
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MAD (Magazine) / int_28ae9dbf	type	Pen Name
MAD (Magazine) / int_28ae9dbf	comment	Pen Name: Many contributors have contributed under pen names: "J. Prete" is a long-running pen name of longtime writer and former editor John Ficarra. According to one account, Ficarra once trolled writer and then-associate editor Andrew J. Schwartzberg into thinking that "J. Prete" was a real person, thus causing Schwartzberg to accuse the nonexistant Prete of joke theft. Parody writer Arnie Kogen confirmed in the anthology Inside MAD that "Debbee Ovitz" was a pen name of his. It is also believed that the television parodies written by "A. J. Marley" and "Josh Gordon" were also his. The use of pseudonyms may be due to Kogen and his son Jay both being prolific television writers. After he became art director, Sam Viviano usually credited his illustrative work to "Jack Syracuse". Dick DeBartolo credited himself as "Dick Bic" on the Family Feud parody, as he worked for Mark Goodson Productions at the time. Steve Smallwood illustrated three articles in the 1990s that were all credited to "Walt F. Rosenberg". This was because all three involved parodies of Disney works (most notably the Pocahontas parody) and Smallwood also worked for Disney at the time. Starting in 2017, Hermann Mejía has occasionally credited himself as "Alejandro Rivas".
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MAD (Magazine) / int_2937826d	type	Hurricane of Puns
MAD (Magazine) / int_2937826d	comment	Hurricane of Puns: Often done, such as in the fight between Superman and Zod in the Superman II parody. Often, the puns are the subject of the joke, rather than the joke itself.
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MAD (Magazine) / int_29c480a3	type	GoodNewsBadNews
MAD (Magazine) / int_29c480a3	comment	Good News, Bad News: From the "Billy Jock" parody In the parody of Under Siege, the military says that the bad news is that a nuclear missile will hit Hawaii, but the good news is that vacations there will become much cheaper. In the parody of The Fugitive, Kimble's told that while he's being sentenced to death, because he's a doctor, he can save the state some money by peforming the lethal injection on himself.
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MAD (Magazine) / int_2a090d00	type	Lampshade Hanging
MAD (Magazine) / int_2a090d00	comment	Lampshade Hanging: Especially in Kurtzman's early deconstructionist parodies.
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MAD (Magazine) / int_2a2d62a0	type	Talking Down the Suicidal
MAD (Magazine) / int_2a2d62a0	comment	Talking Down the Suicidal: Sometimes parodied. For example, in one strip, a Catholic priest named Father O'Malley tries to do this with a suicidal man on a ledge, but then the man whispers something to him, at which point the priest makes a phone call and leaves. Evidently, the man said something to the effect of "I'm Jewish," because in the last panel, Rabbi Nussbaum comes in and repeats the priest's plea to the man.
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MAD (Magazine) / int_2a6a8e89	type	Sadist Teacher
MAD (Magazine) / int_2a6a8e89	comment	Sadist Teacher: Often made fun of. There's even an entire catalog of school supplies that are designed to break at certain points for the purpose of causing kids frustration and/or getting them in trouble.
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MAD (Magazine) / int_2b5ab7c1	type	Analogy Backfire
MAD (Magazine) / int_2b5ab7c1	comment	Analogy Backfire: Near the end of the Mrs. Doubtfire parody, when Daniel's custody rights are severely curtailed in punishment for his "Mrs. Doubtfire" stunt, Daniel complains that the judge "treated (him) like a murderer." He's told that the judge would have given a murderer clemency.
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MAD (Magazine) / int_2b7d29e1	type	Artifact Title
MAD (Magazine) / int_2b7d29e1	comment	Artifact Title: The 'departments' listed at the top of each article. This is a leftover from the days when MAD was a color comic book in the 50's, when it actually had things like "Western Department" or "Horror Department" depending on the article's subject matter. Now (and at least since the 60's) it's little more than a throwaway gag and usually Just for Pun.
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MAD (Magazine) / int_2c1696ec	type	GrossOutShow
MAD (Magazine) / int_2c1696ec	comment	Gross-Out Show: Puh-lease! They mastered this type of humor before it was considered cool!
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MAD (Magazine) / int_2d3d7ec5	type	Stealing from the Hotel
MAD (Magazine) / int_2d3d7ec5	comment	Stealing from the Hotel: In a "Lighter Side of" feature, a husband and wife are traveling abroad, when the wife is suddenly alarmed that one of their suitcases was stolen. She rants about how those foreigners are all crooks. When her husband asks what was in that particular bag, she replies "The ash trays and the towels and the silverware" that they took from the hotel. Occurs at the end of their Beverly Hills Cop spoof. While in the original Axel Foley mentions he stole three bathrobes before checking out from the hotel, here he's stripped the room bare of everything, up to and including the bathroom plumbing.
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MAD (Magazine) / int_2d409194	type	Unsettling Gender-Reveal
MAD (Magazine) / int_2d409194	comment	Unsettling Gender Reveal: At the end of the American Graffiti parody, Squirt seemingly recognizes the "chick in the white T-Bird," only to find out that it's Ringo Starr from The Beatles.
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MAD (Magazine) / int_2ec6e90f	type	Yet Another Christmas Carol
MAD (Magazine) / int_2ec6e90f	comment	Yet Another Christmas Carol One had Archie Bunker facing the ghosts of Ratings Past, Laughs Past, Bigotry Past and Ratings Future, who confronted him over the fact that if his show is no longer bigoted, it's no longer funny, either. Ronald Reagan was shown as Scrooge in one parody. After saying "Humbug!" to unemployment going up, health care going down, and farms being foreclosed, he gets a visit and an expression of approval from The Ghost of Depression Past, also known as Herbert Hoover.
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MAD (Magazine) / int_2f329e3c	type	Tomato in the Mirror
MAD (Magazine) / int_2f329e3c	comment	Tomato in the Mirror: In "A Booty-Filled Mind", Nash's wife turns out to be a hallucination.
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MAD (Magazine) / int_2fbab42f	type	Wrongful Accusation Insurance
MAD (Magazine) / int_2fbab42f	comment	Wrongful Accusation Insurance: In the Double Jeopardy parody, this is defied, when the mother gets arrested for all the laws she broke in the process of tracking down her husband.
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MAD (Magazine) / int_3079b64	type	Author Catchphrase
MAD (Magazine) / int_3079b64	comment	Author Catchphrase: Al Jaffee is fond of the word "glitch".
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MAD (Magazine) / int_30c40e9a	type	Deconstructor Fleet
MAD (Magazine) / int_30c40e9a	comment	Deconstructor Fleet: Unlike many examples, though, the deconstruction is typically Played for Laughs. Though not in the early Kurtzman issues, where the satire was often nasty because Kurtzman really did dislike quite a few of his targets. Kurtzman's early satires were aggressive because it pointed out what was disturbing about the targets. Like his parody of Archie highlighted the slacker nature of the characters, their exploitative attitude to friends and authority and even Archie's misogyny and the shallowness of teen culture, pointing out that such a character would face worse social consequences in real life than in the world of the stories. Superduperman mocks the Two-Person Love Triangle, as well as the Dogged Nice Guy trope, by insisting that "Nice Guy" obsession with being loved for their "true selves" is inherently pathetic. As Lois Pain tells Clark Bent when he finally reveals his identity, "Once a creep, always a creep."
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MAD (Magazine) / int_3104d34	type	Suicide as Comedy
MAD (Magazine) / int_3104d34	comment	Suicide as Comedy: Frequently done, especially with completely outlandish suicide methods (such as a Duck Edwing article where people off themselves in strange ways, such as gorging on popcorn and wrapping themselves in a heated blanket to make the popcorn burst them open, or eating so much food in an elevator that they make it exceed the weight limit). A subscription ad on the letters page carried the headline "WHY KILL YOURSELF? ... Just because you missed the last issue of Mad?" The drawing would be of a man or woman about to commit suicide in an outlandish way.
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MAD (Magazine) / int_313e9485	type	Hero with Bad Publicity
MAD (Magazine) / int_313e9485	comment	Hero with Bad Publicity: Justified in the "Ecch-Men" parody, when Professor Ecch complains about Geraldo and others who "fight and scorn" them, but Cyplops points out that their out of control powers "have killed a fair number of totally innocent people."
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MAD (Magazine) / int_319e4a2f	type	Even Evil Has Standards
MAD (Magazine) / int_319e4a2f	comment	In the parody of "Up the Academy", the main characters are set to the academy as punishment for various offenses (stealing, getting a girl pregnant, being a disgrace to the family), under the belief that it would ruin their careers. One mob boss's subordinate pleads with him to reconsider, as it's too cruel of a thing to do to his son.
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MAD (Magazine) / int_32406d30	type	Wait for Your Date
MAD (Magazine) / int_32406d30	comment	Wait for Your Date: In Lighter Side of..., this appeared at least twice: One had a teenage boy picking up his date; Dad said she'd be ready in a few minutes. Meanwhile, "Would you like to play a nice leisurely game of chess or two?" In another, a husband is waiting for his wife to get ready. When she is finally ready, the husband takes off his coat because "I gotta shave again."
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MAD (Magazine) / int_34dcfc96	type	KickTheDog
MAD (Magazine) / int_34dcfc96	comment	Kick the Dog: In Dave, when "Bund" forges the President's signature to cut funding for children's shoes, he offhandedly suggests that if the funding's cut in half, the children can simply hop.
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MAD (Magazine) / int_352e40ee	type	Fire/Ice Duo
MAD (Magazine) / int_352e40ee	comment	Fire/Ice Duo: Perhaps forgetting how common this trope is, the magazine accuses the second X-Men movie of ripping of "The Year Without A Santa Claus" by having Pyro and Iceman fill this trope.
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MAD (Magazine) / int_364b9be6	type	Flipping the Bird
MAD (Magazine) / int_364b9be6	comment	Flipping the Bird: The cover of Mad #166, which was nothing but an illustration of someone doing just that, captioned by "The Number One Ecch Magazine". Many newsstands refused to display this issue. The first Burbank issue had Alfred stick his middle finger up his nose.
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MAD (Magazine) / int_372bc105	type	Sliding Scale of Idealism Versus Cynicism
MAD (Magazine) / int_372bc105	comment	Sliding Scale of Idealism vs. Cynicism: Very much on the cynical side, since it ruthlessly makes fun of people's failings, whether individuals, groups or humanity as a whole, and doesn't have much faith in human nature.
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MAD (Magazine) / int_37c6c0f3	type	William Telling
MAD (Magazine) / int_37c6c0f3	comment	William Telling: Inverted on an early cover, which depicts Alfred with an arrow strapped to his head, and an apple being thrown at him. One Don Martin gag has William Tell swatting at a fly right as the arrow is about to strike, thus causing him to have the arrow impale his nose instead.
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MAD (Magazine) / int_37d94ed9	type	Agony of the Feet
MAD (Magazine) / int_37d94ed9	comment	Agony of the Feet: A back-page comic drawn by Tom Bunk and written by Michael Gallagher features a man buying magnetic insoles so strong that they draw an entire shelf of sharp knives down onto his feet. One panel from this comic is the page's image.
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MAD (Magazine) / int_37fcf16	type	Death Is Cheap
MAD (Magazine) / int_37fcf16	comment	Death Is Cheap: Boromir complains about being the only one in The Lord of the Rings: The Fellowship of the Ring who doesn't benefit from this, noting Gandalf's upcoming return from the dead, Sauron's spirit enduring and Frodo cheating death several times.
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MAD (Magazine) / int_386257bf	type	Hitchhiker's Leg
MAD (Magazine) / int_386257bf	comment	Hitchhiker's Leg: Parodied in #120. A pretty girl tries to hitch a ride by pulling up her skirt. A car stops, the driver gets out, takes a picture, then gets back into his car and drives away.
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MAD (Magazine) / int_38bb862f	type	Don't You Dare Pity Me!
MAD (Magazine) / int_38bb862f	comment	Don't You Dare Pity Me!: In one "The Lighter Side Of", a man politely refuses assistance carrying his groceries to the car, saying there are things he has to do himself. It turns out he parked in a handicapped parking space despite not being handicapped, and this attention is the reason he regrets doing so.
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MAD (Magazine) / int_392372f9	type	Actor Allusion
MAD (Magazine) / int_392372f9	comment	Actor Allusion: Invoked in the movie / TV parodies, there are many jokes related to this.
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MAD (Magazine) / int_3b4773de	type	Something Completely Different
MAD (Magazine) / int_3b4773de	comment	Something Completely Different: The parody of Who Framed Roger Rabbit, instead of following the source material's plot, comes up with its own plot entirely. Roger is depressed after the fame brought on by his film: he's starred in several bomb followups, lost both Benny the Cab and Baby Herman, battled tabloid rumors about him and Jessica, and copyright infringement lawsuits from Bugs Bunny and Porky Pig. However, at the bottom of depression, he is cheered with the prospect of a new idea: "a movie with all live people—except for one toon—But this time, no animation! A real live walking and talking toon!" That idea? Howard the Duck. Issue #320 had the Fold-In as the front cover, instead of the inside back page.
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MAD (Magazine) / int_3b4f620a	type	No Fourth Wall
MAD (Magazine) / int_3b4f620a	comment	No Fourth Wall: Quite often, the characters in movie and TV parodies are blatantly aware that they're in a parody.
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MAD (Magazine) / int_3b75d70	type	JoinTheArmyTheySaid
MAD (Magazine) / int_3b75d70	comment	"Join the Army," They Said: They once did a parody of the "Army Strong" ads called "Army Stuck." "Come for the dough. Stay for the quagmire. There's stuck. And there's being stuck in the middle of another country's war with no end in sight."
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MAD (Magazine) / int_3d2c6d30	type	Skewed Priorities
MAD (Magazine) / int_3d2c6d30	comment	Skewed Priorities: This is quite common as a source of humor. For example, in one "Lighter Side Of..." strip, a teacher scolds a student for praying in class, when she's clearly doing so because a nut is shooting up the school. When the "politically correct" version of James Bond sees a dolphin strapped with a bomb swimming toward a naval base, he saves the dolphin... and lets the base get blown up.
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MAD (Magazine) / int_3d2c6d30	featureConfidence	1.0
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MAD (Magazine) / int_3e5f74c	type	Take That, Critics!
MAD (Magazine) / int_3e5f74c	comment	Take That, Critics!: Not necessarily their critics, but in the 80s, Mad ran a piece in which film critics made several promises concerning their trade, such as dismissing all Chuck Norris films as mindless violence, and deriding them as boring if they even try to have a plot.
MAD (Magazine) / int_3e5f74c	featureApplicability	1.0
MAD (Magazine) / int_3e5f74c	featureConfidence	1.0
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MAD (Magazine) / int_3e8d9cd3	type	Historical Hero Upgrade
MAD (Magazine) / int_3e8d9cd3	comment	Historical Hero Upgrade: The introductory text of "A Booty-filled Mind" brings up some of the less than flattering aspects of John Nash, which the movie glosses over.
MAD (Magazine) / int_3e8d9cd3	featureApplicability	1.0
MAD (Magazine) / int_3e8d9cd3	featureConfidence	1.0
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MAD (Magazine) / int_3ea462d7	type	Take That, Audience!
MAD (Magazine) / int_3ea462d7	comment	Take That, Audience!: They often imply that anyone who actually reads their magazine has to be a moron (this goes hand-in-hand with their constant Self-Deprecation). They also insult anyone who writes them a letter when it appears in their "Letters and Tomatoes Department".
MAD (Magazine) / int_3ea462d7	featureApplicability	1.0
MAD (Magazine) / int_3ea462d7	featureConfidence	1.0
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MAD (Magazine) / int_3f0e0236	type	Roses Are Red, Violets Are Blue...
MAD (Magazine) / int_3f0e0236	comment	Roses Are Red, Violets Are Blue...: A Running Gag in the Quiz Show parody. Charles Van Doren's Freudian Excuse was his failure to do one with an "orange" rhyme.
MAD (Magazine) / int_3f0e0236	featureApplicability	1.0
MAD (Magazine) / int_3f0e0236	featureConfidence	1.0
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MAD (Magazine) / int_3fa09be0	type	A Riddle Wrapped in a Mystery Inside an Enigma
MAD (Magazine) / int_3fa09be0	comment	A Riddle Wrapped in a Mystery Inside an Enigma: One white-paper front cover for the magazine greatly exaggerated this phrase for laughs.
MAD (Magazine) / int_3fa09be0	featureApplicability	1.0
MAD (Magazine) / int_3fa09be0	featureConfidence	1.0
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MAD (Magazine) / int_3fba06fe	type	"Far Side" Island
MAD (Magazine) / int_3fba06fe	comment	"Far Side" Island: A frequently-used trope in Don Martin's work.
MAD (Magazine) / int_3fba06fe	featureApplicability	1.0
MAD (Magazine) / int_3fba06fe	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_3fba06fe
MAD (Magazine) / int_3fca462c	type	Deus ex Machina
MAD (Magazine) / int_3fca462c	comment	Deus ex Machina: Many parodies are like this, such as their Desperate Housewives parody, which ended with Dr. Phil visiting the wives.
MAD (Magazine) / int_3fca462c	featureApplicability	1.0
MAD (Magazine) / int_3fca462c	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_3fca462c
MAD (Magazine) / int_4012c129	type	God-Mode Sue
MAD (Magazine) / int_4012c129	comment	God-Mode Sue: Fantabulaman is a deliberate example. invoked
MAD (Magazine) / int_4012c129	featureApplicability	1.0
MAD (Magazine) / int_4012c129	featureConfidence	1.0
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MAD (Magazine) / int_401d4116	type	Broken Aesop
MAD (Magazine) / int_401d4116	comment	Broken Aesop: Invoked. One article talks about how various lessons in childhood are undermined by certain people and organizations not being held to those standards (a lesson about admitting your wrongdoing and accepting punishment is undermined by headlines about Nixon getting pardoned and Spiro Agnew getting off with a fine).
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MAD (Magazine) / int_401d4116	featureConfidence	1.0
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MAD (Magazine) / int_407d3e6d	type	Morton's Fork
MAD (Magazine) / int_407d3e6d	comment	Morton's Fork: In "You Can Never Win With A Bigot," the prejudiced people spout off contradictory prejudices- if the elderly don't work, they are drains on society, but if they do work, they take jobs away from the young. In the parody of "America's Most Wanted," a cornered suspect is given four different conflicting orders by police officers, and told that he'll be shot if he doesn't meet them. He realizes that he's doomed no matter what, and gets gunned down.
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MAD (Magazine) / int_407d3e6d	featureConfidence	1.0
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MAD (Magazine) / int_40bb59d0	type	Blatant Lies
MAD (Magazine) / int_40bb59d0	comment	Blatant Lies: One picture has Richard Nixon as George Washington. Holding an axe behind his back, he says "I cannot tell a lie! I DIDN'T DO IT!!"
MAD (Magazine) / int_40bb59d0	featureApplicability	1.0
MAD (Magazine) / int_40bb59d0	featureConfidence	1.0
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MAD (Magazine) / int_42502bbe	type	Updated Re-release
MAD (Magazine) / int_42502bbe	comment	Updated Re Release: The 2020 reprints will occasionally publish an old article in full color. An example is "The Wonderous Woodstock Fair" poem, almost a full 50 years from its initial appearance.
MAD (Magazine) / int_42502bbe	featureApplicability	1.0
MAD (Magazine) / int_42502bbe	featureConfidence	1.0
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MAD (Magazine) / int_42866088	type	Old-Timey Ankle Taboo
MAD (Magazine) / int_42866088	comment	Old-Timey Ankle Taboo: There is a Monroe strip where the title character went on a fishing trip with his grandfather and at one point is shown his grandfather's collection of skin magazines. Monroe is disappointed by the fact that none of the women in the magazines are naked, but his grandfather disagrees.
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MAD (Magazine) / int_42866088	featureConfidence	1.0
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MAD (Magazine) / int_42c9a131	type	Appeal to Worse Problems
MAD (Magazine) / int_42c9a131	comment	Appeal to Worse Problems: Sometimes, people are mocked for their own exceedingly petty concerns when there are worse problems out there, especially when the news media cover celebrities over important events abroad
MAD (Magazine) / int_42c9a131	featureApplicability	1.0
MAD (Magazine) / int_42c9a131	featureConfidence	1.0
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MAD (Magazine) / int_43971f6f	type	Everything's Better with Monkeys
MAD (Magazine) / int_43971f6f	comment	Everything's Better with Monkeys: The cover to issue #38 was a finger painting by J. Fred Muggs, a chimpanzee then famous as a mascot on The Today Show. One recurring sketch in the "Fundalini Pages" involves randomly adding monkeys to certain famous photos. Taken Up to Eleven with an issue featuring nothing but monkeys.
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MAD (Magazine) / int_43971f6f	featureConfidence	1.0
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MAD (Magazine) / int_443f9d8a	type	Ask a Stupid Question...
MAD (Magazine) / int_443f9d8a	comment	Ask a Stupid Question...: The premise of Al Jaffee's recurring "Snappy Answers to Stupid Questions", a panel of which is the source image.
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MAD (Magazine) / int_443f9d8a	featureConfidence	1.0
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MAD (Magazine) / int_44989f6f	type	"Could Have Avoided This!" Plot
MAD (Magazine) / int_44989f6f	comment	"Could Have Avoided This!" Plot: In the parody of The Fugitive, the marshal pursuing Kimble knew he was innocent all along, but kept up the chase in order to get more overtime pay.
MAD (Magazine) / int_44989f6f	featureApplicability	1.0
MAD (Magazine) / int_44989f6f	featureConfidence	1.0
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MAD (Magazine) / int_44990492	type	Parody Commercial
MAD (Magazine) / int_44990492	comment	Parody Commercial: A recurring motif. Sometimes the commercials themselves are parodied, while sometimes they're used to make fun of something else.
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MAD (Magazine) / int_44990492	featureConfidence	1.0
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MAD (Magazine) / int_44a1dd10	type	King Incognito
MAD (Magazine) / int_44a1dd10	comment	King Incognito: A king who wants to raise taxes decides to pass himself off as a beggar to see whether they're as badly off as his minister claims... and he panhandles using his crown.
MAD (Magazine) / int_44a1dd10	featureApplicability	1.0
MAD (Magazine) / int_44a1dd10	featureConfidence	1.0
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MAD (Magazine) / int_4560b6bb	type	Gag Nose
MAD (Magazine) / int_4560b6bb	comment	Gag Nose: Appears on characters drawn by Don Martin, Al Jaffee, "Duck" Edwing, Sergio Aragonés, and pretty much every artist with caricature-like styles.
MAD (Magazine) / int_4560b6bb	featureApplicability	1.0
MAD (Magazine) / int_4560b6bb	featureConfidence	1.0
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MAD (Magazine) / int_4756a7f	type	Bourgeois Bohemian
MAD (Magazine) / int_4756a7f	comment	Bourgeois Bohemian: Once took a shot at Hollywood liberals for various hypocrisies; examples include promoting gun control despite starring in action flicks and preaching that a woman's body is her own property only to reject any actress who doesn't get plastic surgery.
MAD (Magazine) / int_4756a7f	featureApplicability	1.0
MAD (Magazine) / int_4756a7f	featureConfidence	1.0
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MAD (Magazine) / int_476302df	type	You Are a Credit to Your Race
MAD (Magazine) / int_476302df	comment	You Are a Credit to Your Race: Inverted in Monroe, when the eponymous character's lack of a strong physique causes some white supremacists in prison to question their race's superiority.
MAD (Magazine) / int_476302df	featureApplicability	1.0
MAD (Magazine) / int_476302df	featureConfidence	1.0
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MAD (Magazine) / int_47fea76b	type	Butt-Monkey
MAD (Magazine) / int_47fea76b	comment	Due to his huge amount of bad luck and his title of Butt-Monkey, everyone in "Monroe and..." except for Monroe himself is this. However Laser-Guided Karma does occasionally strike Monroe's father, especially in the final strip. Lampshaded in "Monroe and... Walt Disney World part 2" where Monroe is being arrested at the park and points out about his family, "Wait, these guys can torment the electric presidents and pluck and animatronic tiki bird and I'm the one being carted off?" Of course, it could be Selective Enforcement.
MAD (Magazine) / int_47fea76b	featureApplicability	1.0
MAD (Magazine) / int_47fea76b	featureConfidence	1.0
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MAD (Magazine) / int_48126ac0	type	CIA Evil, FBI Good
MAD (Magazine) / int_48126ac0	comment	CIA Evil, FBI Good: In the parody of "All the President's Men," Woodward and Bernstein are told that the FBI is unhappy about their reporting, believing it will hinder them in their struggle with "the enemy"- the CIA.
MAD (Magazine) / int_48126ac0	featureApplicability	1.0
MAD (Magazine) / int_48126ac0	featureConfidence	1.0
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MAD (Magazine) / int_48c99e19	type	Death by Adaptation
MAD (Magazine) / int_48c99e19	comment	Death by Adaptation: In the parody of Scarface, Tony guns down both Manny and Gina in the same scene.
MAD (Magazine) / int_48c99e19	featureApplicability	1.0
MAD (Magazine) / int_48c99e19	featureConfidence	1.0
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MAD (Magazine) / int_4b8fae12	type	Creator Killer
MAD (Magazine) / int_4b8fae12	comment	Creator Killer:invoked MAD is relatively quick to label works as having destroyed the careers of those involved.
MAD (Magazine) / int_4b8fae12	featureApplicability	1.0
MAD (Magazine) / int_4b8fae12	featureConfidence	1.0
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MAD (Magazine) / int_4d070ee3	type	Power Perversion Potential
MAD (Magazine) / int_4d070ee3	comment	Power Perversion Potential: In their parody of X-Men, Professor Xavier is shown using Cerebro to watch women shower.
MAD (Magazine) / int_4d070ee3	featureApplicability	1.0
MAD (Magazine) / int_4d070ee3	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_4d070ee3
MAD (Magazine) / int_4d92da97	type	Get into Jail Free
MAD (Magazine) / int_4d92da97	comment	Get into Jail Free: Deconstructed when they point out that Michael of Prison Break will have to serve his own sentence even if he clears his brother's name.
MAD (Magazine) / int_4d92da97	featureApplicability	1.0
MAD (Magazine) / int_4d92da97	featureConfidence	1.0
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MAD (Magazine) / int_4e1d9178	type	Tailor-Made Prison
MAD (Magazine) / int_4e1d9178	comment	Tailor-Made Prison: "Plastic Sam" is put in a freezer, essentially reducing him to a cube of plastic that can't do anything.
MAD (Magazine) / int_4e1d9178	featureApplicability	1.0
MAD (Magazine) / int_4e1d9178	featureConfidence	1.0
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MAD (Magazine) / int_4e34d653	type	See You in Hell
MAD (Magazine) / int_4e34d653	comment	See You in Hell: Done a few times, such as in one parody of an AT&T commercial, when Gorbachev tells Reagan, "I'll see you in Hell, you Capitalist Swine!" before declaring thermonuclear war against the US after mishearing Reagan during a telephone conversation.
MAD (Magazine) / int_4e34d653	featureApplicability	1.0
MAD (Magazine) / int_4e34d653	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_4e34d653
MAD (Magazine) / int_4e3d253b	type	Downer Ending
MAD (Magazine) / int_4e3d253b	comment	Downer Ending: Every entry in the "Monroe and…" series has one. Discussed in one "Lighter Side of" strip, when a man gets depressed by reading a book with such an ending, and his friends tell him not to read books like that if they make him sad. He explains that he has no choice, since the "book" in question is his checkbook.
MAD (Magazine) / int_4e3d253b	featureApplicability	1.0
MAD (Magazine) / int_4e3d253b	featureConfidence	1.0
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MAD (Magazine) / int_4e7f703c	type	Wham Shot
MAD (Magazine) / int_4e7f703c	comment	Wham Shot: Gags commonly end with shots revealing more about those involved. For example, in one "The Lighter Side Of", a man talks with his friend about how he and his wife had "chemistry" when they met and "biology" when they married, but "Now it's all history!"- and the last panel shows that they're walking out of a courthouse, presumably after his divorce. In the Malcolm in the Middle parody, the last few panels of Malcolm's final monologue zoom out a window to show him in the back of a truck, being taken to an insane asylum. In the parody of "Bonnie and Clyde", there's a Running Gag of Bonnie pestering Clyde to have sex with her, at very inconvenient times, usually while they're being chased. The last time, Bonnie does so in the dark, prompting Clyde to turn on the lights and show that they're in bed together.
MAD (Magazine) / int_4e7f703c	featureApplicability	1.0
MAD (Magazine) / int_4e7f703c	featureConfidence	1.0
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MAD (Magazine) / int_4eaa9b84	type	Author Tract
MAD (Magazine) / int_4eaa9b84	comment	Author Tract: MAD has had quite a long-running relationship with The Simpsons, prompting the former to regularly launch take thats against Family Guy for perceived plagiarism and causing the latter to regularly feature MAD (with one notable episode having it be integral to the plot).
MAD (Magazine) / int_4eaa9b84	featureApplicability	1.0
MAD (Magazine) / int_4eaa9b84	featureConfidence	1.0
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MAD (Magazine) / int_4f4372e9	type	Early-Installment Weirdness
MAD (Magazine) / int_4f4372e9	comment	Early Installment Weirdness: Most notably, the first 23 issues were full-color comic books, written almost entirely by Harvey Kurtzman. Although, that became standard again at the Turn of the Millennium. The early issues of the magazine format were very different. The humor was "lighter and softer", the tv/movie satires were less biting and more likely to deviate from the plot, and most notably, they had contributions by famous humorists of the day (Bob and Ray, Danny Kaye, Sid Caesar, Andy Griffith, Stan Freberg, Jean Shepherd, etc.). It wasn't until the sixties until it gained its traditional format it's most known for. The first six issues of the magazine format (#24-#29) did not feature Alfred E. Neuman on the cover, although he was in the borders. In addition, the magazine had assigned various other names to him, in addition to using the name "Alfred E. Neuman" in other contexts not related to him, before permanently matching his face and name with issue #30. Don Martin's early gags were often Black Comedy (for example, his first credited piece has an advice columnist showing how to tie a hangman's noose), lacking the manic pacing, cartoonish looseness, and wacky sound effects he would soon become known for. His change in tone may be in part to Don "Duck" Edwing joining as a frequent ghost-writer of his gags come the late 60s-early 70s. Some of the very early (1955-56) issues had some very long essays with very little artwork, something that rarely happened in later issues. Originally, articles only had an artist byline or none at all; all of the contributing artists and writers were merely listed on the first page. By the early 1960s, bylines credited everyone who worked on the article. In the first couple installments of Spy vs. Spy, neither spy killed or even injured the other. The Fold-Ins were black-and-white from their debut in issue #86 until issue #119. Also, Jaffee experimented with them many times before settling on a consistent style. The first one had a different caption style — instead of the answer being concealed within the letters found at either end of a longer caption, it merely relied on a paragraph written on a "ribbon", with the fold covering up an entire sentence to change the paragraph's meaning. In addition, it was the only one that did not have a "secret" image concealed within the art. Those in issues #87 and #99 have both a "ribbon" and a traditional caption, and #90's had its answer revealed vertically by concealing all but the first letter of each word in a Long List. Finally, the one in #88 had a hand-written caption within the picture itself and was the only one to fold diagonally instead of "fold in so A meets B". In the earlier installments of Monroe and..., Monroe's parents were actually caring and loving towards their son but as the strip progresses by the third installment, Monroe's mother becomes more and more of a slut, Monroe's father is more of a conniving con man of a dick, and both of them become more and more uncaring and apathetic towards their Buttmonkey son. Dave Berg started working for the magazine in 1957, but did not come up with "The Lighter Side" until 1961 (although a few earlier articles before that point were pretty much "The Lighter Side" in all but name). A few of his early contributions also had him doing art for someone else's script or vice-versa, whereas "The Lighter Side" had him serve as both artist and writer (except for a posthumous one in 2003 which he had scripted but not illustrated, so several other artists gathered in his honor to handle the art duties instead), and it comprised about 99% of his output for the mag.
MAD (Magazine) / int_4f4372e9	featureApplicability	1.0
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MAD (Magazine) / int_4fc172d5	type	Divorce Requires Death
MAD (Magazine) / int_4fc172d5	comment	Divorce Requires Death: In the parody of The Godfather Part II, when Kay demands a divorce from Michael, he refuses because it is against God's will. He then turns to family consigliere Tom Hagen and orders a "hit" on her. Hagen then tells Michael he is a good Roman Catholic for not divorcing her. Also in the parody of the Shining, in which Dinny's mother tells him that his father is trying to kill her because, as a Catholic, he cannot divorce her.
MAD (Magazine) / int_4fc172d5	featureApplicability	1.0
MAD (Magazine) / int_4fc172d5	featureConfidence	1.0
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MAD (Magazine) / int_50b05d30	type	Disproportionate Retribution
MAD (Magazine) / int_50b05d30	comment	Disproportionate Retribution: Frequently brought up and Played for Laughs, with characters in parodies often threatening to kill others for inconveniencing them, committing a Felony Misdemeanor, or even doing a good deed that they don't like for a petty reason. One woman opposes the death penalty... except for a man who gives his wife a black eye.
MAD (Magazine) / int_50b05d30	featureApplicability	1.0
MAD (Magazine) / int_50b05d30	featureConfidence	1.0
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MAD (Magazine) / int_5443ca51	type	Metronomic Man Mashing
MAD (Magazine) / int_5443ca51	comment	Metronomic Man Mashing: In one Don Martin cartoon, a man sees a bug crawling on the sidewalk and sadistically stomps on it. In the next few panels, we see him balanced on the tip of his shoe and then slammed to the ground this way and that ("FWAPPPPP! FWADAPPPPPP!"). In the last panel, Don focuses in on the bug walking past the man's knocked-silly face, wearing a karate gi and wiping the dust from its hands.
MAD (Magazine) / int_5443ca51	featureApplicability	1.0
MAD (Magazine) / int_5443ca51	featureConfidence	1.0
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MAD (Magazine) / int_551c5085	type	It's a Wonderful Plot
MAD (Magazine) / int_551c5085	comment	It's a Wonderful Plot: A parody of It's a Wonderful Life stars Bill Clinton as George Bailey and the recently deceased Richard Nixon as the angel who hopes to help Clinton, since Nixon only has his right wing. Naturally, the parody is anything but heartwarming, and features many backhanded compliments and outright insults of Clinton. Inverted in the Christmas Episode of "The 27 Club", where Keith Richards shows Brian Jones what would have happened if Brian had survived his dip in the pool 50 years prior. Turns out he would have saved Jimi, Janis, and Morrison, too...And then they all sobered up, quit music, and gotten safer jobs, resulting in rock's decline and premature death. By the end of it, Janis and Mori are dead again, and President Hendrix nukes the world.
MAD (Magazine) / int_551c5085	featureApplicability	1.0
MAD (Magazine) / int_551c5085	featureConfidence	1.0
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MAD (Magazine) / int_55232afa	type	Politically Incorrect Hero
MAD (Magazine) / int_55232afa	comment	Politically Incorrect Hero: "Dirty Larry." Upon being told that "Libra" was planning on shooting a "Negro Homosexual" with a sniper rifle, Larry swoops in... to get to the target first.
MAD (Magazine) / int_55232afa	featureApplicability	1.0
MAD (Magazine) / int_55232afa	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_55232afa
MAD (Magazine) / int_55af5099	type	Rube Goldberg Device
MAD (Magazine) / int_55af5099	comment	Al Jaffee used to love doing articles with creative technical takes on things (cutaway views, random inventions, Rube Goldberg Devices, etc.).
MAD (Magazine) / int_55af5099	featureApplicability	1.0
MAD (Magazine) / int_55af5099	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_55af5099
MAD (Magazine) / int_565ce678	type	Game Show Appearance
MAD (Magazine) / int_565ce678	comment	Game Show Appearance: The magazine has done straight-up parodies of game shows over the years, including What's My Line?, Family Feud, Wheel of Fortune, Double Dare, Love Connection, American Gladiators, Singled Out, Who Wants to Be a Millionaire?, The Weakest Link, 1 vs. 100, Deal or No Deal, and The Wall. They've also done two parodies of The Price Is Right — one of the original 1950s version, and one of the contemporary version (which, bizarrely, was published in 2004). In addition to these, they've done occasional articles themed after popular game shows of the day, such as "Really Tough Categories for The $100,000 Pyramid" (1988) and "11 Ways Jeopardy! Contestants Can Really Piss Off Alex Trebek" (1999).
MAD (Magazine) / int_565ce678	featureApplicability	1.0
MAD (Magazine) / int_565ce678	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_565ce678
MAD (Magazine) / int_58dd1c53	type	Cobweb of Disuse
MAD (Magazine) / int_58dd1c53	comment	Cobweb of Disuse: Done frequently, particularly in Sergio Aragonés' "A MAD look at _____". If a person bought something that sits in disuse, you'll see it sitting on a shelf or in a closet with spider webs.
MAD (Magazine) / int_58dd1c53	featureApplicability	1.0
MAD (Magazine) / int_58dd1c53	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_58dd1c53
MAD (Magazine) / int_59907e4f	type	Police Are Useless
MAD (Magazine) / int_59907e4f	comment	Police Are Useless: In one article, a slasher film director explains that his LEO character "can't be too bright, or he'd figure out the whole thing in a second, and where would that leave us?"
MAD (Magazine) / int_59907e4f	featureApplicability	1.0
MAD (Magazine) / int_59907e4f	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_59907e4f
MAD (Magazine) / int_5a22609e	type	Creator Thumbprint
MAD (Magazine) / int_5a22609e	comment	Creator Thumbprint: Harvey Kurtzman had some odd attraction to the name "Melvin": an overwhelming amount of stories from his reign as writer have one of the characters named Melvin in them. The name's even on the first cover.
MAD (Magazine) / int_5a22609e	featureApplicability	1.0
MAD (Magazine) / int_5a22609e	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_5a22609e
MAD (Magazine) / int_5a365ed2	type	Incompatible Orientation
MAD (Magazine) / int_5a365ed2	comment	Incompatible Orientation: One article about the difficulties serial killers face is finding out that the actresses that they killed so many people to impress turn out to be lesbian, making the whole rampage All for Nothing.
MAD (Magazine) / int_5a365ed2	featureApplicability	1.0
MAD (Magazine) / int_5a365ed2	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_5a365ed2
MAD (Magazine) / int_5a963d1c	type	False Reassurance
MAD (Magazine) / int_5a963d1c	comment	For example, one condemned prisoner is promised that he won't be given the electric chair, but instead is microwaved to death.
MAD (Magazine) / int_5a963d1c	featureApplicability	1.0
MAD (Magazine) / int_5a963d1c	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_5a963d1c
MAD (Magazine) / int_5aa9fe2a	type	Raster Vision
MAD (Magazine) / int_5aa9fe2a	comment	Raster Vision: Perhaps the earliest example of Raster Vision comes from "Captain TVideo," a spoof on Captain Video that appeared in a 1954 issue of MAD(still a comic book at the time). Every single panel is covered with hand-drawn horizontal lines, which add to the spoof's running joke that the production values of Captain Video were terrible (which, by all accounts, they were).
MAD (Magazine) / int_5aa9fe2a	featureApplicability	1.0
MAD (Magazine) / int_5aa9fe2a	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_5aa9fe2a
MAD (Magazine) / int_5b565147	type	Meaningful Background Event
MAD (Magazine) / int_5b565147	comment	Meaningful Background Event: In the Monroe story in which he goes to China and gets tricked into working for a sweatshop, you can see his actual host family trying to get his attention at the airport as he runs into the sweatshop people.
MAD (Magazine) / int_5b565147	featureApplicability	1.0
MAD (Magazine) / int_5b565147	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_5b565147
MAD (Magazine) / int_5bc2106	type	Your Costume Needs Work
MAD (Magazine) / int_5bc2106	comment	Your Costume Needs Work: Averted in one "A Mad Look at Batman" strip," Batman chases a criminal into a costume party and walks out with first prize.
MAD (Magazine) / int_5bc2106	featureApplicability	-1.0
MAD (Magazine) / int_5bc2106	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_5bc2106
MAD (Magazine) / int_5bca5a56	type	Surprise Incest
MAD (Magazine) / int_5bca5a56	comment	Surprise Incest In a list of cliche movie props, one Arab beggar reunites his necklace with that of the Caliph's daughter, whom he loves and learns that they are brother and sister. In the parody of Maverick, the final line.
MAD (Magazine) / int_5bca5a56	featureApplicability	1.0
MAD (Magazine) / int_5bca5a56	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_5bca5a56
MAD (Magazine) / int_5ca80293	type	Pragmatic Villainy
MAD (Magazine) / int_5ca80293	comment	Pragmatic Villainy: In the parody of Judge Dredd, the eponymous character, despite being a Heroic Comedic Sociopath in the parody, expresses that he has no interest in taking over the world, knowing that it's hard enough to keep order on the streets.
MAD (Magazine) / int_5ca80293	featureApplicability	1.0
MAD (Magazine) / int_5ca80293	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_5ca80293
MAD (Magazine) / int_5e323fa8	type	The Masquerade Will Kill Your Dating Life
MAD (Magazine) / int_5e323fa8	comment	The Masquerade Will Kill Your Dating Life: In their parody of the '60s Batman show, Robin's having to deal with his girlfriends leaving him because he's called away on crime-fighting business and can't adequately explain what happened without exposing himself, combined with Batman's lack of sympathy for him over having to do this, is the Boy Wonder's reason for his Face–Heel Turn.
MAD (Magazine) / int_5e323fa8	featureApplicability	1.0
MAD (Magazine) / int_5e323fa8	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_5e323fa8
MAD (Magazine) / int_5fc117f5	type	Fantastic Measurement System
MAD (Magazine) / int_5fc117f5	comment	Fantastic Measurement System: Issue #33 had the "Potrzebie System of Weights and Measures", sent in by a 19-year-old Donald Knuth, who later became a computer scientist. The base unit was the thickness of Mad issue #26, or 2.263348517438173216473 millimeters.
MAD (Magazine) / int_5fc117f5	featureApplicability	1.0
MAD (Magazine) / int_5fc117f5	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_5fc117f5
MAD (Magazine) / int_5ff56a1f	type	Long List
MAD (Magazine) / int_5ff56a1f	comment	The Fold-Ins were black-and-white from their debut in issue #86 until issue #119. Also, Jaffee experimented with them many times before settling on a consistent style. The first one had a different caption style — instead of the answer being concealed within the letters found at either end of a longer caption, it merely relied on a paragraph written on a "ribbon", with the fold covering up an entire sentence to change the paragraph's meaning. In addition, it was the only one that did not have a "secret" image concealed within the art. Those in issues #87 and #99 have both a "ribbon" and a traditional caption, and #90's had its answer revealed vertically by concealing all but the first letter of each word in a Long List. Finally, the one in #88 had a hand-written caption within the picture itself and was the only one to fold diagonally instead of "fold in so A meets B".
MAD (Magazine) / int_5ff56a1f	featureApplicability	1.0
MAD (Magazine) / int_5ff56a1f	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_5ff56a1f
MAD (Magazine) / int_602ac1f9	type	World's Shortest Book
MAD (Magazine) / int_602ac1f9	comment	World's Shortest Book: They occasionally had a shelf of these, usually political- or current events-themed. A few examples: "Etiquette" by Lyndon B. Johnson "Truths I Have Told" by Richard Nixon
MAD (Magazine) / int_602ac1f9	featureApplicability	1.0
MAD (Magazine) / int_602ac1f9	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_602ac1f9
MAD (Magazine) / int_6076af84	type	ForTheLulz
MAD (Magazine) / int_6076af84	comment	For the Lulz: At the end of the "Outland" parody, the computer doesn't do anything to stop the hero and his wife from traveling to each other's current location, because it believes that even machines deserve to have fun.
MAD (Magazine) / int_6076af84	featureApplicability	1.0
MAD (Magazine) / int_6076af84	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_6076af84
MAD (Magazine) / int_607a8bd2	type	Beastly Bloodsports
MAD (Magazine) / int_607a8bd2	comment	Beastly Bloodsports: MAD had an article parodying bullfighting as the noble sport of Dog Kicking (literally).
MAD (Magazine) / int_607a8bd2	featureApplicability	1.0
MAD (Magazine) / int_607a8bd2	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_607a8bd2
MAD (Magazine) / int_60c53080	type	Parody Assistance
MAD (Magazine) / int_60c53080	comment	Parody Assistance: Chris Houghton, who draws covers for the Adventure Time comics, also did the cover to the Adventure Time-themed issue #520.
MAD (Magazine) / int_60c53080	featureApplicability	1.0
MAD (Magazine) / int_60c53080	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_60c53080
MAD (Magazine) / int_6228853d	type	Boxed Set
MAD (Magazine) / int_6228853d	comment	Boxed Set: The Totally MAD 7-disc CD-ROM setnote With all issues of the magazine up to 1998, and Absolutely MAD DVD-ROM.note 2006
MAD (Magazine) / int_6228853d	featureApplicability	1.0
MAD (Magazine) / int_6228853d	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_6228853d
MAD (Magazine) / int_627264e0	type	Death Glare
MAD (Magazine) / int_627264e0	comment	Death Glare: The last panels of many "The Lighter Side Of" strips often feature people getting these from those they've offended, while the offending individuals deliver the punchlines.
MAD (Magazine) / int_627264e0	featureApplicability	1.0
MAD (Magazine) / int_627264e0	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_627264e0
MAD (Magazine) / int_6375f746	type	Drill Sergeant Nasty
MAD (Magazine) / int_6375f746	comment	Drill Sergeant Nasty: In one article about comic strip characters turning nasty, Beetle Bailey becomes one... after making Private First Class.
MAD (Magazine) / int_6375f746	featureApplicability	1.0
MAD (Magazine) / int_6375f746	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_6375f746
MAD (Magazine) / int_63c6a75c	type	Evil Lawyer Joke
MAD (Magazine) / int_63c6a75c	comment	Evil Lawyer Joke: Used quite frequently, and discussed in one Lighter Side strip, in which it a lawyer points out that everyone hates lawyers until they need one.
MAD (Magazine) / int_63c6a75c	featureApplicability	1.0
MAD (Magazine) / int_63c6a75c	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_63c6a75c
MAD (Magazine) / int_6406a19c	type	Politicians Kiss Babies
MAD (Magazine) / int_6406a19c	comment	Politicians Kiss Babies: Mentioned in an article from 1962 (also an early version of the Russian Reversal): "Russian politics can best be understood by comparing them with American politics. For instance, in America, politicians have to kiss babies, and if they don't, the mothers can take their offices away from them. In Russia, the system is somewhat different. To get food, mothers have to kiss politicians and if they don't, the politicians can take their babies away from them." One "A Mad Look At" showed a politician kissing babies, and accidentally kissing a woman's breast.
MAD (Magazine) / int_6406a19c	featureApplicability	1.0
MAD (Magazine) / int_6406a19c	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_6406a19c
MAD (Magazine) / int_64713b04	type	Pedophile Priest
MAD (Magazine) / int_64713b04	comment	Pedophile Priest: A common joke; in the Road to Perdition spoof, Michael tells his son not to go to their Catholic priest, not because of his ties to the mob, but because he might be this.
MAD (Magazine) / int_64713b04	featureApplicability	1.0
MAD (Magazine) / int_64713b04	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_64713b04
MAD (Magazine) / int_64e2c7c7	type	Lying Finger Cross
MAD (Magazine) / int_64e2c7c7	comment	Lying Finger Cross: Frequently used as shorthand to show someone lying, such as asking how anyone can believe what a politician says under oath.
MAD (Magazine) / int_64e2c7c7	featureApplicability	1.0
MAD (Magazine) / int_64e2c7c7	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_64e2c7c7
MAD (Magazine) / int_658854ee	type	I'm a Doctor, Not a Placeholder
MAD (Magazine) / int_658854ee	comment	I'm a Doctor, Not a Placeholder: Used in one article, in which MAD says they'd like to see "a perplexing problem that can't be solved in an hour.
MAD (Magazine) / int_658854ee	featureApplicability	1.0
MAD (Magazine) / int_658854ee	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_658854ee
MAD (Magazine) / int_6627695f	type	Author Appeal
MAD (Magazine) / int_6627695f	comment	Author Appeal: Sometimes, certain parodies are taken up by artists and/or writers who particularly like the subject matter or are particularly skilled at it. For instance: Dick DeBartolo usually handles the Game Show parodies, most likely because he used to work for Mark Goodson productions. Desmond Devlin usually writes parodies of contemporary music and YA franchises. Previously, Frank Jacobs was the go-to writer for music and poem parodies. He also used to handle most of the comic strip parodies, usually with Bob Clarke or Jack Rickard handling the art (because those two were the most skilled at recreating the styles of contemporary comic strips). Jack Davis said in a reprint that he loved to draw articles about sports and the Old West. Before he got promoted to art director, Sam Viviano usually drew the parodies of animated works. Most of the South Park parodies were drawn by Grey Blackwell because he was easily able to replicate the show's art style. However, Viviano did the South Park-themed covers of #371 (which had two versions) and #375, as his experience with computer graphics allowed for a completely spot-on re-creation of the show's style. Al Jaffee used to love doing articles with creative technical takes on things (cutaway views, random inventions, Rube Goldberg Devices, etc.).
MAD (Magazine) / int_6627695f	featureApplicability	1.0
MAD (Magazine) / int_6627695f	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_6627695f
MAD (Magazine) / int_66755d29	type	Author Avatar
MAD (Magazine) / int_66755d29	comment	Author Avatar: Several artists are - or were - known to do this. Dave Berg did it Once an Episode, his "The Lighter Side" including a character named "Roger Kaputnik" meant to be a caricature of himself. It has also been commonly done by Al Jaffee (who even uses a caricature of himself as his signature) and Sergio Aragonés.
MAD (Magazine) / int_66755d29	featureApplicability	1.0
MAD (Magazine) / int_66755d29	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_66755d29
MAD (Magazine) / int_66a4e100	type	Parody Names
MAD (Magazine) / int_66a4e100	comment	Occasionally the parodies lampshade the fact that MAD's love of Parody Names is taken to such ridiculous extremes that a casual reader can't tell what the original character name was supposed to be.
MAD (Magazine) / int_66a4e100	featureApplicability	1.0
MAD (Magazine) / int_66a4e100	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_66a4e100
MAD (Magazine) / int_6734f0c1	type	Gag Words
MAD (Magazine) / int_6734f0c1	comment	Gag Words: "Fershlugginer" and "potrzebie" top the list.
MAD (Magazine) / int_6734f0c1	featureApplicability	1.0
MAD (Magazine) / int_6734f0c1	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_6734f0c1
MAD (Magazine) / int_674acba5	type	I Just Knew
MAD (Magazine) / int_674acba5	comment	I Just Knew: Parodied in the parody of Billy Jack, when Billy Jock refuses to say how he knows Barnyard raped Blue Jean, so as to prevent the audience from finding out how he knew and telling everyone.
MAD (Magazine) / int_674acba5	featureApplicability	1.0
MAD (Magazine) / int_674acba5	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_674acba5
MAD (Magazine) / int_680f950	type	Gilligan Cut
MAD (Magazine) / int_680f950	comment	Gilligan Cut: In the parody of "The Godfather", Micrin reminds himself of what he was instructed to do on the hit on Plotzo, and in the next panel, starts screaming and swearing at Plotzo.
MAD (Magazine) / int_680f950	featureApplicability	1.0
MAD (Magazine) / int_680f950	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_680f950
MAD (Magazine) / int_68a171b6	type	Sadist Show
MAD (Magazine) / int_68a171b6	comment	Sadist Show: Monroe and..., where something bad always happened to the title character. The idea was mocked in the parody of Thirty Something, when one character tells another they are suffering because of the network's discovery that "there are millions of masochistic viewers who get off on misery!"
MAD (Magazine) / int_68a171b6	featureApplicability	1.0
MAD (Magazine) / int_68a171b6	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_68a171b6
MAD (Magazine) / int_68a91d1c	type	Honest Advisor
MAD (Magazine) / int_68a91d1c	comment	Honest Advisor: The magazine, especially in the '60s and '70s, was popular among kids because it was one of the few places adults would be honest about some aspects of the world.
MAD (Magazine) / int_68a91d1c	featureApplicability	1.0
MAD (Magazine) / int_68a91d1c	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_68a91d1c
MAD (Magazine) / int_69cce3dc	type	Explain, Explain... Oh, Crap!
MAD (Magazine) / int_69cce3dc	comment	Explain, Explain... Oh, Crap!: In the parody of "The Godfather" Subverted in "Ecch-Men" In the parody of The Shining, there's one such exchange.
MAD (Magazine) / int_69cce3dc	featureApplicability	-0.3
MAD (Magazine) / int_69cce3dc	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_69cce3dc
MAD (Magazine) / int_69ebf1d7	type
MAD (Magazine) / int_69ebf1d7	comment	"Bang!" Flag Gun: Don Martin did "Great Non-Violent Guns◊" in issue #137, which parodies the use of these. The cover of issue #223 has a disembodied (and six-fingered) hand shooting one of these through the head of J. R. Ewing.
MAD (Magazine) / int_69ebf1d7	featureApplicability	1.0
MAD (Magazine) / int_69ebf1d7	featureConfidence	1.0
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MAD (Magazine) / int_6b2b3b59	type	The Reveal
MAD (Magazine) / int_6b2b3b59	comment	The Reveal: Some of the parodies have one of the heroes turning out to be the main villain.
MAD (Magazine) / int_6b2b3b59	featureApplicability	1.0
MAD (Magazine) / int_6b2b3b59	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_6b2b3b59
MAD (Magazine) / int_6bd6c8b7	type	Captured by Cannibals
MAD (Magazine) / int_6bd6c8b7	comment	Captured by Cannibals: A common theme in "Duck" Edwing's one page comic features.
MAD (Magazine) / int_6bd6c8b7	featureApplicability	1.0
MAD (Magazine) / int_6bd6c8b7	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_6bd6c8b7
MAD (Magazine) / int_6d23fddb	type	Ending Fatigue
MAD (Magazine) / int_6d23fddb	comment	Ending Fatigue:invoked Movie parodies often make fun of the film continuing even though it doesn't make any sense to do so. For instance, their parody of The Green Mile ends with a complaint that it was "long winded" despite the parody being a scant four pages.
MAD (Magazine) / int_6d23fddb	featureApplicability	1.0
MAD (Magazine) / int_6d23fddb	featureConfidence	1.0
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MAD (Magazine) / int_6d332aea	type	Driven to Suicide
MAD (Magazine) / int_6d332aea	comment	Driven to Suicide: In one article parodying how the gifts from "12 Days of Christmas" make terrible gifts in reality, the woman, having her apartment ruined, running into legal trouble and literally going insane from her boyfriend's gifts, kills herself and in her will, arranges for him to get the same gifts, which possibly makes this a Thanatos Gambit.
MAD (Magazine) / int_6d332aea	featureApplicability	1.0
MAD (Magazine) / int_6d332aea	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_6d332aea
MAD (Magazine) / int_6d5ab39e	type	Fractured Fairy Tale
MAD (Magazine) / int_6d5ab39e	comment	Fractured Fairy Tale: One of Frank Jacobs' favorite tropes was to write satirical versions of Mother Goose rhymes, typically in some sort of theme.
MAD (Magazine) / int_6d5ab39e	featureApplicability	1.0
MAD (Magazine) / int_6d5ab39e	featureConfidence	1.0
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MAD (Magazine) / int_6d7026fa	type	Punny Name
MAD (Magazine) / int_6d7026fa	comment	The table of contents lists the articles in the magazine as being from various departments whose titles are various plays on words. The two constants through the run are the letters section, which is listed as being from the "Letters & Tomatoes Dept.", and "Spy Vs. Spy" from the "Joke and Dagger Dept."
MAD (Magazine) / int_6d7026fa	featureApplicability	1.0
MAD (Magazine) / int_6d7026fa	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_6d7026fa
MAD (Magazine) / int_6d7bc0f	type	Fake Band
MAD (Magazine) / int_6d7bc0f	comment	Fake Band: In 1959, a novelty record was released with the credit "Alfred E. Neuman and his Furshlugginer Five", a series of uncredited musicians. The A-side is a novelty song titled "What, Me Worry?", with an uncredited man singing in the role of Alfred, and the B-side is an instrumental piece called "Potrzebie".
MAD (Magazine) / int_6d7bc0f	featureApplicability	1.0
MAD (Magazine) / int_6d7bc0f	featureConfidence	1.0
MAD (Magazine)	hasFeature	MAD (Magazine) / int_6d7bc0f
MAD (Magazine) / int_6eeba1cb	type	Shut Up, Kirk!
MAD (Magazine) / int_6eeba1cb	comment	Shut Up, Kirk!: In the parody of The Shining, after the cook arrives, telling about his "shining," Jack Nicholson's character mortally wounds him with an ax, smugly saying that he didn't foresee his own death. As the caretaker vows that his murderer won't get away with it, he's told that killing a cook will only be punished by a slap on the wrist.
MAD (Magazine) / int_6eeba1cb	featureApplicability	1.0
MAD (Magazine) / int_6eeba1cb	featureConfidence	1.0
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MAD (Magazine) / int_6ef6417b	type	Disney Death
MAD (Magazine) / int_6ef6417b	comment	Disney Death: Frequently mocked in parodies, especially if the writers know the death will be reversed.
MAD (Magazine) / int_6ef6417b	featureApplicability	1.0
MAD (Magazine) / int_6ef6417b	featureConfidence	1.0
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MAD (Magazine) / int_6ef9d3fe	type	Christmas Episode
MAD (Magazine) / int_6ef9d3fe	comment	Inverted in the Christmas Episode of "The 27 Club", where Keith Richards shows Brian Jones what would have happened if Brian had survived his dip in the pool 50 years prior. Turns out he would have saved Jimi, Janis, and Morrison, too...And then they all sobered up, quit music, and gotten safer jobs, resulting in rock's decline and premature death. By the end of it, Janis and Mori are dead again, and President Hendrix nukes the world.
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MAD (Magazine) / int_6fbe85e6	type	Adaptation Personality Change
MAD (Magazine) / int_6fbe85e6	comment	Adaptation Personality Change: A lot of characters in movie and TV parodies tend to be somewhat exaggerated versions of their usual personality, as well as possibly a little more Genre Savvy, depending on the story. That said, there are some cases in which the characters act noticeably differently in the parodies than they do in the actual movie. In the parody of Road to Perdition, John Rooney dies protesting his murder, as opposed to the film, where he decided to Face Death with Dignity. In the parody of The Godfather, Don Corleone is quite disappointed that his son Michael doesn't follow his brothers into their life of crime, when in the film, the opposite was true- he'd wanted a better life for Michael.
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MAD (Magazine) / int_71a223fc	type	Up to Eleven
MAD (Magazine) / int_71a223fc	comment	Taken Up to Eleven in the Dog Day Afternoon parody; one of the robbers gives the other flowers instead of a gun (originally intended to be concealed in a box of flowers), which he put in a vase of water on the kitchen table.
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MAD (Magazine) / int_722a6ef4	type	Game Show
MAD (Magazine) / int_722a6ef4	comment	Dick DeBartolo usually handles the Game Show parodies, most likely because he used to work for Mark Goodson productions.
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MAD (Magazine) / int_72757e0d	type	"Not Making This Up" Disclaimer
MAD (Magazine) / int_72757e0d	comment	"Not Making This Up" Disclaimer: In the parody of the first X-Men movie, Storm's infamous "Do you know what happens to a toad when it's struck by lightning?" line is italicized and in quotations.
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MAD (Magazine) / int_7276d0de	type	Mugging the Monster
MAD (Magazine) / int_7276d0de	comment	Mugging the Monster: A mugger avoids robbing several strong people, but then chooses an old woman... who then blows him away with a gun. In one "The Lighter Side", a carjacker forces a woman out of her car at gunpoint; when she protests, saying her son is asleep in the back, he says he'll just hold the "little brat" for ransom. Then he finds out that her son is a grown man... who's a police officer... who now has the drop on him from the back seat with his gun. In one Sergio Aragones section, a masher hits on two women, only to get a black eye from each; then he finds out both are Pro Wrestling divas.
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MAD (Magazine) / int_72852a93	type	Henpecked Husband
MAD (Magazine) / int_72852a93	comment	Henpecked Husband: In one article about how various products get their names, an executive of a whiskey company invites all of his coworkers to his house for a brainstorming session, and they taste test the product they're about to name until they all get visibly drunk. His wife shows up and angrily throws all the men out of the house, and while the man complains about his wife, it leads to a Eureka Moment and the name of the product- Old Crow.
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MAD (Magazine) / int_7464705c	type	Arc Words
MAD (Magazine) / int_7464705c	comment	Arc Words: In one story about a criminal and mass murderer known as Mole, it's frequently promised that one day, he'll go "straight to the electric chair." In the end, he accidentally tunnels his way straight to the execution chamber. Parodied in the parody for the Tomb Raider film, in which all the references to 1,000 years were meant to fill out the script quickly in case the writer's guild went on strike.
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MAD (Magazine) / int_750c05ce	type	A Dog Ate My Homework
MAD (Magazine) / int_750c05ce	comment	A Dog Ate My Homework: In one still from Harry Potter and the Sorcerer's Stone, Ron praises Harry for claiming that the three-headed dog ate their and Hermione's homework.
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MAD (Magazine) / int_75fba799	type	3D Comic Book
MAD (Magazine) / int_75fba799	comment	3D Comic Book: In the Fifties this fad was (naturally) mocked in a segment by Harvey Kurtzman and Wally Wood where the Fourth Wall was utterly demolished that the characters ended up falling out of the comic, leaving the last page of the story completely blank.
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MAD (Magazine) / int_77063cd7	type	Hooker with a Heart of Gold
MAD (Magazine) / int_77063cd7	comment	Hooker with a Heart of Gold: Averted in one article, in which MAD expresses a desire to see "a hooker who hasn't got a heart of gold."
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MAD (Magazine) / int_780a078e	type	Self-Made Orphan
MAD (Magazine) / int_780a078e	comment	Self-Made Orphan: In the Road to Perdition parody, as John is killing Rooney, who protests that he's like a father to him, he declares that now he's become an orphan.
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MAD (Magazine) / int_78f6bb9b	type	Translation: "Yes"
MAD (Magazine) / int_78f6bb9b	comment	Translation: "Yes": In the parody of E.T., the aliens often have two or three words to represent sentences that are several times longer.
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MAD (Magazine) / int_78fdd115	type	Witless Protection Program
MAD (Magazine) / int_78fdd115	comment	Witless Protection Program: A parody of Police Woman has The Hero use the protected witness as a Human Shield against the bullets fired by the mobsters that want the witness silenced. Almost like a mantra, this poor guy asks, "Are you sure you're not out to get me?"
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MAD (Magazine) / int_7a748834	type	Right Way/Wrong Way Pair
MAD (Magazine) / int_7a748834	comment	Right Way/Wrong Way Pair: "Melvin and Jenkins". Jenkins, a nerdy-looking chap, is polite and intelligent and always tries to do his best; Melvin, on the other hand, is a gangsta wannabe hoodlum who delights in petty mischief. They're obviously a parody of Highlights for Children's Goofus and Gallant, with the order reversed so that Melvin's sociopathic and insane antics contrast with Jenkins' reasonable behavior. There's also a parody of Goofus and Gallant, with Goofus (wrong way) Gallant (right way) and Donald Trump (also wrong).
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MAD (Magazine) / int_7b21ef92	type	Later-Installment Weirdness
MAD (Magazine) / int_7b21ef92	comment	Later Installment Weirdness: Starting in the late 1990s, the magazine began to shift more toward an edgier and snarkier tone, with more emphasis on profanity, sexual innuendo, bodily function/grossout humor, and the like. Throughout the early noughties, the pages were changed from newspaper-like to glossy, allowing for increasing amounts of color material for the previously all-black-and-white interiors.
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MAD (Magazine) / int_7b50237d	type	Distinction Without a Difference
MAD (Magazine) / int_7b50237d	comment	Distinction Without a Difference: In the "Ecch-Men" parody, the Mutant Control Agency is not run by the government - it just gives them a building, funds them, and looks the other way when they attack mutants. Beast calls it "Federal-speak".
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MAD (Magazine) / int_7c020e46	type	One-Scene Wonder
MAD (Magazine) / int_7c020e46	comment	One-Scene Wonder: Some parodies mention that very good actors often have only a single scene in a given film.
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MAD (Magazine) / int_7d218606	type	Rapid-Fire Comedy
MAD (Magazine) / int_7d218606	comment	Rapid-Fire Comedy: Many of the comic book issues managed to overstuff every panel with little gags. It originated with Will Elder's work in the 1950s, when Mad was still a comic book; Elder and Kurtzman called these little gags "chicken fat." Kurtzman was reportedly pretty bad about forcing the other artists to follow Elder's example. The stalwart artists such as Angelo Torres and Mort Drucker often engaged in this to varying degrees, as does Tom Richmond in the present day. (Gary Hallgren also went all out in the two parodies he drew, of Pokémon and Who Wants to Be a Millionaire?.) Up to Eleven in the 2020 reprints, where it's rare for even the old material to take up more than three pages. The Letter to the Editor takes up half of one. The long-form Potzrebie Comics of 2018 were confirmed to be cancelled for this reason.
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MAD (Magazine) / int_7d34f23a	type	Reckless Gun Usage
MAD (Magazine) / int_7d34f23a	comment	Reckless Gun Usage: In one "Lighter Side" strip, a woman complains about her husband keeping loaded guns around the house. He fires a shotgun into the ceiling and says "NOW it's unloaded!", earning him a Death Glare from his wife. Played for Drama in the October 2018 poem "The Gastlygun Tinies" about a school shooting.
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MAD (Magazine) / int_7d3f1d63	type	The Ending Changes Everything
MAD (Magazine) / int_7d3f1d63	comment	The Ending Changes Everything: In the parody of "Batboy," Batboy himself turns out to be the killer, as a "vampire Batboy." In the parody of "All The President's Men," which was made before the identity of Deep Throat was widely known, Woodward and Burnstein ponder who would be willing to risk so much to come forward with information that would be damaging to the Republican Party... but are not at all surprised when it turns out to be Gerald Ford.
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MAD (Magazine) / int_7d89315b	type	"The Reason You Suck" Speech
MAD (Magazine) / int_7d89315b	comment	"The Reason You Suck" Speech: One character gets a lengthy one in The Lighter Side of, capped off with the following exchange.
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MAD (Magazine) / int_7e081ea0	type	Slice of Life
MAD (Magazine) / int_7e081ea0	comment	Slice of Life: The intent of The Lighter Side of... was to apply a humorous look at everyday topics.
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MAD (Magazine) / int_7e38ea1	type	Dead Artists Are Better
MAD (Magazine) / int_7e38ea1	comment	Dead Artists Are Better: In one Melvin and Jenkins article, Melvin pockets a terminally ill boy's artwork, hoping it will increase in value once the kid dies.
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MAD (Magazine) / int_7e74d66f	type	Politically Correct History
MAD (Magazine) / int_7e74d66f	comment	Politically Correct History: It's often mocked, such as in the parody of The Green Mile, it's pointed out that what's really unlikely about the story of John Coffey's arrest is how, as a black man suspected of murder in the Deep South, he wasn't lynched on the spot.note John Coffey was almost killed on the spot at the beginning of the actual movie, though
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MAD (Magazine) / int_7f8fd503	type	Lonely at the Top
MAD (Magazine) / int_7f8fd503	comment	Lonely at the Top: One "Lighter Side" strip has everyone up the chain of command of a company hoping to take their immediate superior's job. The CEO says he wants nothing more than to be an entry-level stock boy again, since his position has brought him nothing but heartache.
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MAD (Magazine) / int_7f9b4510	type	Human Knot
MAD (Magazine) / int_7f9b4510	comment	Human Knot: One of the magazine covers from 1999 has Steve Austin doing this to Alfred E. Neuman.
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MAD (Magazine) / int_8042e814	type	Actually Pretty Funny
MAD (Magazine) / int_8042e814	comment	Actually Pretty Funny: It's almost become routine for celebrities to write to the magazine with positive reviews of articles that parody their works, some of them including photographs or even original artwork, which the magazine always displays on their letters page. In one "A MAD Look At", a student tells an apparently offensive joke. The teacher steps out into the hall, laughs, then returns to class to scold the student.
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MAD (Magazine) / int_80d0d980	type	The Generic Guy
MAD (Magazine) / int_80d0d980	comment	The Generic Guy: Jean Grey's status as this in the first X-Men movie was parodied, with her saying that she's so boring she doesn't even get a codename.
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MAD (Magazine) / int_812fc350	type	Turn of the Millennium
MAD (Magazine) / int_812fc350	comment	Most notably, the first 23 issues were full-color comic books, written almost entirely by Harvey Kurtzman. Although, that became standard again at the Turn of the Millennium.
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MAD (Magazine) / int_816a4e80	type	Star Wars (Franchise)
MAD (Magazine) / int_816a4e80	comment	This was also lampooned in Wally Wood's Batboy and Rubin, featured in an issue that predated even Star Wars.
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MAD (Magazine) / int_819b6384	type	Sympathetic Murderer
MAD (Magazine) / int_819b6384	comment	Sympathetic Murderer: In one Ventriloquist Priest comic, a receptionist falls in love with a mail clerk, who gets her pregnant but leaves her for the boss' ugly daughter in order to gain a promotion. She then poisons his coffee in retaliation.
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MAD (Magazine) / int_81ce9b4e	type	May the Farce Be with You
MAD (Magazine) / int_81ce9b4e	comment	May the Farce Be with You: Trope Namer. Their parodies of the first two Star Wars trilogies were all under "Departments" with this name.
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MAD (Magazine) / int_823c6e3e	type	Large Ham
MAD (Magazine) / int_823c6e3e	comment	Large Ham: The magazine often makes fun of actors who act this way.
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MAD (Magazine) / int_82785455	type	Plea Bargain
MAD (Magazine) / int_82785455	comment	Plea Bargain: Often parodied, such as when a cop tells a suspect that if he pleads guilty to murder, he'll serve a light sentence, but if he takes a plea bargain, he'll be in Witness Protection for the rest of his life.
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MAD (Magazine) / int_82accf22	type	Gainax Ending
MAD (Magazine) / int_82accf22	comment	Gainax Ending: "Julius Caesar" — a comic that demonstrates typical Mad elements — ends in such a fashion.
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MAD (Magazine) / int_86f4f393	type	Stating the Simple Solution
MAD (Magazine) / int_86f4f393	comment	Stating the Simple Solution: Quite frequently, when the characters of a movie they parody do something illogical, and the most common response is "It makes too much sense!" For example, in the Double Jeopardy parody, it's suggested that the main character could bring to light that her husband is still alive, clearing her name and getting custody of her son.
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MAD (Magazine) / int_8792383c	type	Censorship by Spelling
MAD (Magazine) / int_8792383c	comment	Censorship by Spelling: In one "Lighter Side Of" strip, the parents are talking about their son's bad report card in front of him; the mother is reluctant but the father says "just spell it." So they have the conversation, which ends with:
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MAD (Magazine) / int_898d0f32	type	Teeth Flying
MAD (Magazine) / int_898d0f32	comment	Teeth Flying: A Running Gag in "Spy Vs. Spy". Whenever one spy is caught in an explosion, a set of teeth come flying out of the blast. Mark Antony's teeth fly out of his mouth in the following exchange from the Julius Caesar parody:
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MAD (Magazine) / int_89909a87	type	Well, This Is Not That Trope
MAD (Magazine) / int_89909a87	comment	Well, This Is Not That Trope: In "Clooney as the Bat", it's said that despite having lackluster performances for Batman in Batman (1989), Batman Returns and Batman Forever, this "is no game of baseball like in Casey at the Bat," so George Clooney has a chance to set things right with Batman & Robin. As might be expected, though, Clooney doesn't succeed.
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MAD (Magazine) / int_8a9eb844	type	Perspective Flip
MAD (Magazine) / int_8a9eb844	comment	Perspective Flip: One article was a series of Peanuts-style comic strips that told the conflict between Snoopy and the Red Baron from the Baron's point of view. It was so popular, they made a sequel article.
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MAD (Magazine) / int_8ae880f7	type	Deconstruction
MAD (Magazine) / int_8ae880f7	comment	Deconstruction: One of the older issues dealt with how a movie cowboy "Lance Sterling" would be different from a real life cowboy, "John Smurd". In the movie, Sterling defeats his rival in a long fistfight and gets the girl. Smurd, however, misses several shots in a shootout, gets knocked out for some time after being hit with a chair, and shoots his rival dead after taking him by surprise, but gets hanged for murder. Reel Life vs. Real Life was a brief feature in the early 1990s that took several popular movies and asked how they would play out in reality. Similarly, the ending of the Top Gun parody has the hero's actions resulting in World War III.
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MAD (Magazine) / int_8b9f8764	type	I Was Told There Would Be Cake
MAD (Magazine) / int_8b9f8764	comment	I Was Told There Would Be Cake: And there is, sort of. Traditionally, they have an annual letters page where they display photographs sent from fans with Mad-inspired cakes, which are frequently mailed in.
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MAD (Magazine) / int_8c5cff7b	type	Terrible Pick-Up Lines
MAD (Magazine) / int_8c5cff7b	comment	Terrible Pick-Up Lines: In a "The Lighter Side of..." installment, a father and son are out fishing when a girl shows up on a nearby dock. The boy says he'd really like to get to know the girl, but doesn't know what to say to her. His dad replies that he just go up to her and say "Didn't you and I go to school together? So he walks over to her and...
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MAD (Magazine) / int_8cb1a369	type	Took a Level in Jerkass
MAD (Magazine) / int_8cb1a369	comment	One article discusses how newer comic strips often tend toward this trope, and reveals what would happen if other, older strips followed suit by having all their characters take a level in jerkass.
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MAD (Magazine) / int_8cb844c6	type	Mr. Exposition
MAD (Magazine) / int_8cb844c6	comment	Mr. Exposition: In the Lethal Weapon parody, the protagonists receive their exposition on a drug running conspiracy from a young boy, of all people.
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MAD (Magazine) / int_8cf6aa	type	Literal Metaphor
MAD (Magazine) / int_8cf6aa	comment	Literal Metaphor: One back-page gag shows two mothers sitting on a park bench: one of the two says that her children "eat like a bird", which she demonstrates by vomiting into their mouths.
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MAD (Magazine) / int_8d0785d5	type	Didn't Think This Through
MAD (Magazine) / int_8d0785d5	comment	In the parody of "Under Siege," the main character proudly states that by entering the kill codes and exploding the missiles off the coast of Honolulu, he'll be "a real hero." When the female lead tells him that the fallout will kill most of Hawaii, he admits "I never thought of that! But then, neither did our scriptwriter!"
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MAD (Magazine) / int_8faea0c5	type	Comically Cross-Eyed
MAD (Magazine) / int_8faea0c5	comment	Comically Cross-Eyed: A 1990s magazine cover shows the magazine title misspelled as MAAD with Alfred E. Neuman looking cross-eyed and the caption "Proof Reader Wanted!"
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MAD (Magazine) / int_90af4d14	type	Ludicrous Gift Request
MAD (Magazine) / int_90af4d14	comment	Ludicrous Gift Request: In one piece, parents watch their son writing, "I want a horse" in a letter to Santa. The father gets dollar signs above his head and the next day, there is a live horse peeking through the living room window and a saddle, oats, etc under the tree. The final panel has the father taking the horse out while the kid shows it off to his friends and reveals that he only wanted a toy rocking horse, but look what he got!
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MAD (Magazine) / int_9245d989	type	Sinister Minister
MAD (Magazine) / int_9245d989	comment	Sinister Minister: Parodied in their article "When Priests Go Bad", which was followed by "When Nuns Go Bad" and "When Clowns Go Bad."
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MAD (Magazine) / int_92dfffae	type	Retraux
MAD (Magazine) / int_92dfffae	comment	Retraux: As a tie-in to Once Upon a Time in Hollywood, the cover to issue #9 of the Burbank edition is done to tie in to that film's 1960s aesthetic, with the old 1960s-era logo, and Tom Richmond art done In the Style of... Jack Davis.
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MAD (Magazine) / int_94e4b975	type	Vomit Indiscretion Shot
MAD (Magazine) / int_94e4b975	comment	Vomit Indiscretion Shot: Many of the artists have no qualms about drawing characters vomiting, most notably Al Jaffee and Tom Bunk. Mark Fredrickson also got a shot on the cover of #543, which features Alfred barfing into a "Make America Great Again" hat.
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MAD (Magazine) / int_95b7c400	type	Faux Affably Evil
MAD (Magazine) / int_95b7c400	comment	Faux Affably Evil: One mugger approaches a target, pretending to be a beggar, and acts polite while he says he has nothing to his name, before threatening his victim with a gun.
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MAD (Magazine) / int_95ef5b0d	type	Symbol Swearing
MAD (Magazine) / int_95ef5b0d	comment	Symbol Swearing: Shows up often, given that the magazine (almost) never uses some of the more colorful profanities (most notably "fuck" or "shit"), even if the work being parodied does use those. However, this doesn't stop writers (most often Arnie Kogen) from only censoring part of the word, thus making it clear what they meant anyway. Lampshaded in the parody of E.T.s "penis-breath" scene. Elliot's Mum: "That's it! I will NOT have any asterisks, ampersands, or percentage signs spoken in MY house!" In "Who In Heck is Virginia Woolfe": Also occurs in "Typewri-Toons", an article conceived by longtime writer Desmond Devlin showing various typewriter letters interacting. One such gag has two typewritten letters complaining about a garbage strike, which is represented by a large pile of symbols.
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MAD (Magazine) / int_96cc4848	type	"Dear John" Letter
MAD (Magazine) / int_96cc4848	comment	"Dear John" Letter: One article had a "Mad Libs" for this.
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MAD (Magazine) / int_972142db	type	Headless Horseman
MAD (Magazine) / int_972142db	comment	Headless Horseman: This◊ 1960 Halloween cover.
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MAD (Magazine) / int_9afa05c7	type	Family-Unfriendly Death
MAD (Magazine) / int_9afa05c7	comment	Family-Unfriendly Death: The parody of Gremlins often poked fun at the use of this trope, saying that the main antagonist's gruesome death is less likely to make you realize that good triumphs over evil than to "barf your guts out."
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MAD (Magazine) / int_9b030fac	type	Repeated Rehearsal Failure
MAD (Magazine) / int_9b030fac	comment	Repeated Rehearsal Failure: In a Lighter Side feature by Dave Berg, a woman oversleeps on a workday and decides on an excuse for her boss. "I'm sorry I'm late, Mr. Dilly, but my car had a flat tire and the train ran late." She repeats it over and over on the way to the office. But when she finally gets there she ends up saying:
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MAD (Magazine) / int_9bb8ac92	type	Stealing the Credit
MAD (Magazine) / int_9bb8ac92	comment	Stealing the Credit: In the parody of Contact, as Ellie's research bears fruit, Drumlin tells her that it will look good for him. Ellie takes umbrage at his doing this, but Drumlin reminds her that he gave her the "credit" when her department went over budget. One "The Lighter Side Of" strip played this for Black Comedy, when a group of Right Wing Militia Fanatics is angry that after all the trouble they went to carry out a terrorist attack, another group claimed credit.
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MAD (Magazine) / int_9c4a7090	type	Springtime for Hitler
MAD (Magazine) / int_9c4a7090	comment	Springtime for Hitler: The subject of Saturday Evening Post cartoonist Tom Hudson's only contribution to MAD, "The Rejection Slip" in issue #80. Turned down by so many publications, he wishes to get a rejection slip from MAD to complete his collection by submitting a bunch of tired old gags to the magazine, only for them to accept every single one. Subverted in the end, where he gives up on his pursuit of rejection slips and submits ten gags to MAD, only for them to reject all ten.
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MAD (Magazine) / int_9cbf01d6	type	Stay in the Kitchen
MAD (Magazine) / int_9cbf01d6	comment	Stay in the Kitchen: Nivlem forces the Woman Wonder to do this, as he turns out to be her boyfriend and is jealous of her superior skills.
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MAD (Magazine) / int_9e0b9695	type	Flight
MAD (Magazine) / int_9e0b9695	comment	In the parody of the first "Superman" movie, it's mentioned that Superman's powers of flight are about as unbelievable as Lois affording a New York apartment on $185 a week.
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MAD (Magazine) / int_9e0e73f2	type	Flopsy
MAD (Magazine) / int_9e0e73f2	comment	Flopsy: In one Monroe strip, Monroe's forced to do this for his father, after accidentally derailing the lawsuit against the pesticide manufacturer (along with their attempt to cash in on it), by inadvertently implying that the plaintiffs who got sick had been huffing the product.
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MAD (Magazine) / int_9f2898f7	type	Long Title
MAD (Magazine) / int_9f2898f7	comment	Long Title: The original title of the comic version was Tales Calculated to Drive You Mad: Humor in a Jugular Vein. The title for the parody of the movie Bob & Carol & Ted & Alice started out Boob & Carnal & Tad & Alas & and continued adding name after name of historical, entertainment, and political people running around the borders of the panels of the 6 page article, finaling ending next to the final panel with ...& Everyone Else in the World & Alfred. The parody of the TV Series Room 222 became Room 2222222222ZZZZZZZZZZZzzzzzzzz.
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MAD (Magazine) / int_a031893b	type	Prom Baby
MAD (Magazine) / int_a031893b	comment	Prom Baby: One issue has a series of fake magazine covers, including one called "Prom Mom" with articles like "Drinking the spiked punch: What the hell, it's not like anyone expects good judgment from you at this point!"
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MAD (Magazine) / int_a07afea2	type	Random Events Plot
MAD (Magazine) / int_a07afea2	comment	Random Events Plot: Some TV show spoofs are like this. Others go through plot points in a given season, and still others create a new plot.
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MAD (Magazine) / int_a084f0e0	type	Never Speak Ill of the Dead
MAD (Magazine) / int_a084f0e0	comment	Never Speak Ill of the Dead: Averted; Mad Magazine often likes making fun of or criticizing even recently deceased people. Discussed in The Lion King parody when Simba, watching Scar flee into exile, tells his subjects to never speak well of him again, and The Simpsons in attendance note that people spoke well of Richard Nixon after his death. After Michael Jackson's death, they first ran a "Brutally Honest Obituary" that pointed up all the strange and suspicious things he did in life and printed his mugshot (taken, as they put it, "in happier days") from his 2003 arrest on child molestation charges alongside it. The world essentially canonizing him as a saint was later declared the Stupidest Event of 2009. One comic has a ventriloquist priest pretend to use the voice of a dead man to bring up his rapid promotion. The assembly at the funeral, including the murderer, angrily denounces him.
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MAD (Magazine) / int_a0d9c2f3	type	Final Speech
MAD (Magazine) / int_a0d9c2f3	comment	Final Speech: Mad often parodies the tendency of characters to do that in spite of injuries that should have killed them, and the "Tumbrel Cart" cliche movie prop is designed for this purpose, with a reference to A Tale of Two Cities
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MAD (Magazine) / int_a1d48853	type	Stupid Crooks
MAD (Magazine) / int_a1d48853	comment	Stupid Crooks: The two protagonists of Spy vs Spy. When they debuted, the introduction claimed that they "taught James Bond everything he knows... about what not to do!" And it shows. Generally, strips end with their plans killing their rival because of their opponent's incompetence, or backfiring and killing them because of their own incompetence. Taken Up to Eleven in the Dog Day Afternoon parody; one of the robbers gives the other flowers instead of a gun (originally intended to be concealed in a box of flowers), which he put in a vase of water on the kitchen table.
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MAD (Magazine) / int_a1d70162	type	I Just Shot Marvin in the Face
MAD (Magazine) / int_a1d70162	comment	I Just Shot Marvin in the Face: This is frequently parodied, such as one person complaining that "Durn thing don't wor-" before emptying an entire clip into his chest.
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MAD (Magazine) / int_a2492aff	type	Dogged Nice Guy
MAD (Magazine) / int_a2492aff	comment	Dogged Nice Guy: In the "Superduperman" parody, Clark Bent is this to Lois, and is played in a creepy and Stalker with a Crush sense. He spends his life savings to buy a pearl necklace for Lois, just for the chance to sniff her perfume.
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MAD (Magazine) / int_a2cd1e60	type	Bold Inflation
MAD (Magazine) / int_a2cd1e60	comment	Bold Inflation: Dialogue in the magazine tends to have several words bolded for no particular reason, particularly the majority of the nouns, and almost every sentence ends in an exclamation point!
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MAD (Magazine) / int_a2e4af42	type	Time for Plan B
MAD (Magazine) / int_a2e4af42	comment	Time for Plan B: Parodied in the Rocky takeoff "Rockhead," during the title fight with Appalling Greed:
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MAD (Magazine) / int_a4328a91	type	For Inconvenience, Press "1"
MAD (Magazine) / int_a4328a91	comment	For Inconvenience, Press "1": Parodied in one "The Lighter Side Of", in which a woman eagerly chooses the option for people who want to speak with a human being like they used to.
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MAD (Magazine) / int_a58e5ad7	type	Naked People Are Funny
MAD (Magazine) / int_a58e5ad7	comment	Every so often, we get full-frontal female nudity (usually in the "A Mad Look At [X]" department), although done in the trademark crude, cartoonish style. It's usually for purposes of Distracted by the Sexy towards a buffoonish male character.
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MAD (Magazine) / int_a6123b72	type	Enfant Terrible
MAD (Magazine) / int_a6123b72	comment	Enfant Terrible: A planned serial Potzrebie Comic by this name told of a demonic infant and her single mother. The sperm donor was an inmate about to go on death row, and it appeared to be setting up two more deranged offspring when the strip was canned after just two editions.
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MAD (Magazine) / int_a65288e2	type	Ascended Extra
MAD (Magazine) / int_a65288e2	comment	Ascended Extra: Duck Edwing spent most of his first several years as a gag writer for other artists, but began drawing in 1980 as well (although he still continued to write gags for other artists too). According to an Instagram post, Tom Richmond drew Luke Mc Garry into a parody of The O.C. years before the latter would be an Idiot for a few issues.
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MAD (Magazine) / int_a68421bb	type	Animated Adaptation
MAD (Magazine) / int_a68421bb	comment	Animated Adaptation: For its first few years on the air MADtv aired animated bumpers featuring Don Martin characters and "Spy vs. Spy". Cartoon Network premiered an animated adaptation, also titled MAD, in September 2010. It's the magazine in animated form: parodies and quick gags.
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MAD (Magazine) / int_a6c99b08	type	Shoot Out the Lock
MAD (Magazine) / int_a6c99b08	comment	Shoot Out the Lock: A catalogue of popular movie props includes a "Detective's Gun" that does only this.
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MAD (Magazine) / int_a70223	type	Karma Houdini
MAD (Magazine) / int_a70223	comment	Karma Houdini: A major pet peeve of Mad's writers is when someone gets off without punishment, or a disturbingly light sentence. A Running Gag is how first-degree murder will get the offender only a few years in prison. Due to his huge amount of bad luck and his title of Butt-Monkey, everyone in "Monroe and..." except for Monroe himself is this. However Laser-Guided Karma does occasionally strike Monroe's father, especially in the final strip. Lampshaded in "Monroe and... Walt Disney World part 2" where Monroe is being arrested at the park and points out about his family, "Wait, these guys can torment the electric presidents and pluck and animatronic tiki bird and I'm the one being carted off?" Of course, it could be Selective Enforcement.
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MAD (Magazine) / int_a7066c8c	type	Bad News, Irrelevant News
MAD (Magazine) / int_a7066c8c	comment	Bad News, Irrelevant News: In the parody of The Fugitive, Kimble gets the bad news that he's been sentenced to lethal injection for a murder he didn't commit. The "good news" is that being a doctor, he can perform the injection on himself and save the state some money.
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MAD (Magazine) / int_a739e6e0	type	Celebrities Hang Out in Heaven
MAD (Magazine) / int_a739e6e0	comment	Celebrities Hang Out in Heaven: The premise of Potzrebie Comic's "The 27 Club" by Luke Mcgarry. The titular Club live in Fluffy Cloud Rock and Roll Heaven (except for Robert Johnson), have superpowers and can travel back to Earth to fight crime. Some recently deceased stars made short cameos.
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MAD (Magazine) / int_a796d2a6	type	Imperial Stormtrooper Marksmanship Academy
MAD (Magazine) / int_a796d2a6	comment	Imperial Stormtrooper Marksmanship Academy: Often joked about in many parodies, such as The Matrix. This was also lampooned in Wally Wood's Batboy and Rubin, featured in an issue that predated even Star Wars.
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MAD (Magazine) / int_a7e47a11	type	Your Approval Fills Me with Shame
MAD (Magazine) / int_a7e47a11	comment	Ronald Reagan was shown as Scrooge in one parody. After saying "Humbug!" to unemployment going up, health care going down, and farms being foreclosed, he gets a visit and an expression of approval from The Ghost of Depression Past, also known as Herbert Hoover.
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MAD (Magazine) / int_a7faec8e	type	Written Sound Effect
MAD (Magazine) / int_a7faec8e	comment	Written Sound Effect: Don Martin was very fond of atypical ones, such as "Dingalinga" for a bell ringing, "Ferrap" for shuffling cards, etc. Sometimes he would use Unsound Effects: "Don't Walk," "Applaud," etc. He even had a vanity plate reading "SHTOINK." There's also a dictionary of them.
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MAD (Magazine) / int_a82c5152	type	Contractual Immortality
MAD (Magazine) / int_a82c5152	comment	Contractual Immortality:invoked Often made fun of for long-running franchises. Batman and the Joker attempt to defy this trope at the end of the Tim Burton's Batman parody; the Joker, falling to his death, tells Batman not to save him lest they put him in the sequel. In the last panel, Batman cuts the line he's swinging on in hopes of doing the same.
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MAD (Magazine) / int_a8adc5a0	type	Like a Son to Me
MAD (Magazine) / int_a8adc5a0	comment	Like a Son to Me: Often parodied and even possibly deconstructed. In the "NYPD Blue" parody, one character says that his boss was like a father to him, but it's pointed out that the speaker was abused as a child. Nicky and Rockhead
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MAD (Magazine) / int_a90f0639	type	Entitled Bastard
MAD (Magazine) / int_a90f0639	comment	Entitled Bastard: In one "Lighter Side of" strip, a hippie calls cops "Fascist pigs," then yells for help from the police when a man attacks him. The police then ignore him, saying that there's nobody there but them, the pigs.
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MAD (Magazine) / int_a966fdee	type	Mascot
MAD (Magazine) / int_a966fdee	comment	Mascot: Subverted with the ugly Alfred E. Neuman. Covers often show Alfred inserted into various scenes, such as in the role of the main character, with everyone else reacting in disgust and/or horror.
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MAD (Magazine) / int_a9b10a62	type	Think Nothing of It
MAD (Magazine) / int_a9b10a62	comment	Think Nothing of It: A response given at a few points, such as in one The Lighter Side strip and in the Batman Returns parody. It's then followed by the person thanking the benefactor revealing that he or she is not actually grateful. Below is a paraphrased exchange from one Lighter Side strip.
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MAD (Magazine) / int_ab8f31bd	type	Equal-Opportunity Offender
MAD (Magazine) / int_ab8f31bd	comment	Equal-Opportunity Offender: Name a piece of Western media, political candidate, celebrity, trendy cause, or societal trend, and the magazine's probably spit-roasted it at some point. The offended parties who have sued them (and lost) could fill a small law library in regards to the protected status of parody and the press in American law. Half of every politically themed article bashes Democrats, while the other half usually bashes Republicans. It leaned heavier to anti-GOP comedy by 2017, like much of American comedy.
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MAD (Magazine) / int_ac09dc0f	type	Alas, Poor Villain
MAD (Magazine) / int_ac09dc0f	comment	Alas, Poor Villain: In the parody of Scarface, Tony Montana is thought to be shedding Tears of Remorse for his lifestyle after being gunned down... but is actually sniffing cocaine despite having been killed.
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MAD (Magazine) / int_ad1db87c	type	Oh, Crap!
MAD (Magazine) / int_ad1db87c	comment	Oh, Crap!: In one page showing a nuclear power plant melting down, Alfred E. Neuman's smile fades, and he says "YES... ME WORRY!" At the end of his storyline, Mole, exhausted after tunneling a long distance, gives one when he realizes that he's ended up in the execution chamber, going "straight to the electric chair" as had been expected.
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MAD (Magazine) / int_ad9fbc1e	type	Pyrrhic Victory
MAD (Magazine) / int_ad9fbc1e	comment	Pyrrhic Victory: In the parody of Wheel of Fortune, one character wins a lot of useless prizes... and ends up having to pay over $1,000 in taxes.
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MAD (Magazine) / int_aebae11c	type	Viewers Are Morons
MAD (Magazine) / int_aebae11c	comment	Viewers Are Morons: In the Pearl Harbor parody, this trope is suggested to be the reason why the film included a bombing mission on Tokyo; the way history is taught, viewers might have left theaters with the impression that the Japanese won the war after bombing Pearl Harbor.
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MAD (Magazine) / int_aed29b5c	type	Die Laughing
MAD (Magazine) / int_aed29b5c	comment	Die Laughing: Elijah, at the end of the Unbreakable parody. In his case, he laughs so hard that he literally disembowels himself.
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MAD (Magazine) / int_afc6df04	type	What You Are in the Dark
MAD (Magazine) / int_afc6df04	comment	What You Are in the Dark: Defied on a few jokes regarding the church panhandle. In one "A Mad Look At" strip, a priest records the collection, prompting people to give generously out of fear of being seen. In a Ventriloquist Priest strip, the priest forces the statues to talk about how people who don't give generously are going to hell.
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MAD (Magazine) / int_b01abe4f	type	Catchphrase
MAD (Magazine) / int_b01abe4f	comment	Catchphrase: "What, me worry?", "Price: $x.xx (Cheap!)", "Fa! Fa! Fa!", and "The Usual Gang of Idiots" (used to describe the creators on the credits page of almost every issue).
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MAD (Magazine) / int_b06bbf4b	type	Be Careful What You Wish For
MAD (Magazine) / int_b06bbf4b	comment	Be Careful What You Wish For: In "The Lighter Side," one woman asks to be treated as an equal to her male coworkers. Her boss grants her request... by cutting her salary to the same level as that of one of her male peers.
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MAD (Magazine) / int_b26cc887	type	Just Between You and Me
MAD (Magazine) / int_b26cc887	comment	Just Between You and Me: In a feature discussing how movie scenes happen in the film and in real life, one scene had Lance Sterling and his girlfriend at the mercy of some mobsters. Instead of just shooting them, one mobster decides to take them outside to avoid drawing suspicion to the others (justified), then proceeds to tell him the plan (stupid) and then gives him a chiclet as his last request (completely unnecessary), allowing Sterling to jam his gun, defeat him and destroy the gang. In the real life version, Sterling and his girlfriend get shot on the second panel.
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MAD (Magazine) / int_b3154762	type	Carload of Cool Kids
MAD (Magazine) / int_b3154762	comment	Carload of Cool Kids: In one issue, there is a Dave Berg piece from the 60s or early 70s with a car overloaded with teenage boys.
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MAD (Magazine) / int_b3497596	type	Cheek Copy
MAD (Magazine) / int_b3497596	comment	Cheek Copy: As part of the changeover to the "edgier" style in the late 1990s, the first cover of the era (issue #356) had Alfred copying his butt, and pictures of his face coming out of the copier.
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MAD (Magazine) / int_b352e864	type	Sexless Marriage
MAD (Magazine) / int_b352e864	comment	Sexless Marriage: In the Quiz Show parody, Stempel's wife is shocked that he lied about the show being fixed for him, and he, in turn, confronts her about not being a virgin when they married. She then says that technically, she's telling the truth- she renounced sex after they got married. In one article, an old-fashioned husband and wife sleep in separate beds, resulting in the end table between them getting pregnant.
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MAD (Magazine) / int_b4b811ac	type	Super Zeroes
MAD (Magazine) / int_b4b811ac	comment	Super Zeroes: In addition to parodies of popular comic books and movies, some artists have created their own, like Don Martin's paperback The Mad Adventures of Captain Klutz and Duck Edwing's The Mad Book of Almost Super Heroes.
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MAD (Magazine) / int_b4d76fc	type	"King Kong" Climb
MAD (Magazine) / int_b4d76fc	comment	"King Kong" Climb: One cover features Alfred as King Kong.
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MAD (Magazine) / int_b5049d76	type	Added Alliterative Appeal
MAD (Magazine) / int_b5049d76	comment	Added Alliterative Appeal: "Duck" Edwing titles every one of his one-page "Tales From the Duck Side" strips this way, with colorful titles like "The Demonic Detector Disaster" and "The Cannibal Coffee Shop Conundrum".
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MAD (Magazine) / int_b53077b3	type	Take That!
MAD (Magazine) / int_b53077b3	comment	Take That!: HUNDREDS. If we listed them all, we'd be here all day, since the magazine has been running for decades, and believes nothing is sacred.
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MAD (Magazine) / int_b54fe3ce	type	Classically-Trained Extra
MAD (Magazine) / int_b54fe3ce	comment	Classically Trained Extra: Parodies often point out how much of a waste it is for an excellent actor to get a very small role.
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MAD (Magazine) / int_b55698cd	type	Normal Fish in a Tiny Pond
MAD (Magazine) / int_b55698cd	comment	Normal Fish in a Tiny Pond: One Nasty File article says the Police Academy movies "...prove that even Bubba Smith can seem like a talented actor if he's surrounded by a cast that's sufficiently untalented."
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MAD (Magazine) / int_b5c47a93	type	A Degree in Useless
MAD (Magazine) / int_b5c47a93	comment	A Degree in Useless: One article says that anyone who can get a four-year degree in Ancient Babylonian Astrology in two years is a genius, but anyone who expects to get a good job with that degree is an idiot.
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MAD (Magazine) / int_b6287eff	type	Briar Patching
MAD (Magazine) / int_b6287eff	comment	Briar Patching: A boy gets in trouble, and begs his mother not to tell his father, resulting in her deciding to do so. The boy's friend chastises him for letting his mother know his weakness, but the boy says his father is soft.
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MAD (Magazine) / int_b707726f	type	Hypocritical Humor
MAD (Magazine) / int_b707726f	comment	Hypocritical Humor: The parody for South Park: Bigger, Longer & Uncut has this, combined with Never My Fault, when the parents of the main characters drop Cluster F Bombs while complaining about their children swearing, and unsure of what caused the children to use such foul language, blame the media.
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MAD (Magazine) / int_b739b613	type	Elvis Lives
MAD (Magazine) / int_b739b613	comment	Elvis Lives: Defied. One song parody, "Don't Be Fooled," has Elvis singing that he is, in fact, dead, and anyone who says otherwise is a liar.
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MAD (Magazine) / int_b866763b	type	Mondegreen
MAD (Magazine) / int_b866763b	comment	Mondegreen: invoked One article humorously does this for various national anthems, such as "The Star Spangled Banner," with illustrations of the various scenes in question.
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MAD (Magazine) / int_b901ef97	type	Forgotten Fallen Friend
MAD (Magazine) / int_b901ef97	comment	Forgotten Fallen Friend: In the Top Gun parody, after "Goof" dies, Maniac is told that "When a buddy goes, you've just got to let him go!" He immediately responds, "Let who go?", causing the questioner to note that he learns quickly.
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MAD (Magazine) / int_bce16d24	type	Why Don't You Just Shoot Him?
MAD (Magazine) / int_bce16d24	comment	Why Don't You Just Shoot Him?: In one parody of how movie plots would go in real life, the film version of the scene goes on for the better part of two pages, and ends with Lance Sterling managing to not only avoid being rubbed out for knowing too much about the mob's plan, but killing or arresting all of the bad guys. The real life version, however, ends with Lance and his girlfriend getting gunned down in the second panel.
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MAD (Magazine) / int_bdbfd01c	type	Perfectly Cromulent Word
MAD (Magazine) / int_bdbfd01c	comment	Perfectly Cromulent Word: "Potrzebie" was a Running Gag in the magazine's first decade. A fan (Donald Knuth!) made a "Potrzebie System" of weights and measurements◊ which got published in the magazine.
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MAD (Magazine) / int_bdc94cd9	type	Compressed Adaptation
MAD (Magazine) / int_bdc94cd9	comment	Compressed Adaptation: To varying degrees in the film parodies. Most of the time, each of the major scenes gets one (or in some cases two) panels, but often, a fair amount of the film isn't even referenced, particularly toward the ending. In the "Indiana Jones and the Temple of Doom" parody, the entire climax happens in a single panel. Also, the Forrest Gump parody abruptly ends about halfway through, with Bill Clinton showing up as Gump runs cross-country.
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MAD (Magazine) / int_bedd799b	type	Blunt "Yes"
MAD (Magazine) / int_bedd799b	comment	Blunt "Yes": Inverted in one article. One politician, as an example of a rare moment of honesty, says it isn't possible to lower taxes and keep a balanced budget without cutting spending.
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MAD (Magazine) / int_bf110089	type	Break Them by Talking
MAD (Magazine) / int_bf110089	comment	Break Them by Talking: In the parody of Lois & Clark, at the end, Superman comes face to face with Newt Gingrich, who's allied with Lex Luthor. Gingrich then proceeds to portray Superman's actions as going against the Republican's agenda, hypocritically claims to be extolling family values, and eventually drives Superman to leave.
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MAD (Magazine) / int_bf1255fa	type	Really Gets Around
MAD (Magazine) / int_bf1255fa	comment	Really Gets Around: At the end of the Pearl Harbor parody, every single pilot flying in to bomb Tokyo has the picture of the same girl in his cockpit, as the commander says that they're all fighting for the same thing.
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MAD (Magazine) / int_c007c53	type	Cool and Unusual Punishment
MAD (Magazine) / int_c007c53	comment	Cool and Unusual Punishment: In the parody of "All the President's Men", a girl from the Republican Party who squealed on the party was tied to a chair and forced to listen to the "Checkers" speech, and watch home movies of Julie and David's wedding. In the parody of "Up the Academy", the main characters are set to the academy as punishment for various offenses (stealing, getting a girl pregnant, being a disgrace to the family), under the belief that it would ruin their careers. One mob boss's subordinate pleads with him to reconsider, as it's too cruel of a thing to do to his son.
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MAD (Magazine) / int_c023a146	type	Hollywood Homely
MAD (Magazine) / int_c023a146	comment	Near the end of the parody of "The Shining," the boy's mother (who'd previously been described as ugly), says that he'll probably have to sell newspapers, and she'll have to sell her body. He then remarks that he'll feel weird making more money than she does.
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MAD (Magazine) / int_c09dbbbb	type	Weaksauce Weakness
MAD (Magazine) / int_c09dbbbb	comment	Weaksauce Weakness: In the parody of "Signs," the aliens' weakness to water, and the blatantly obvious Chekhov's Gun that sets it up, are ruthlessly parodied. The same goes for "Unbreakable," when the main character's son is warned not to shoot him with a water pistol, but instead with his service revolver, since the former is more dangerous.
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MAD (Magazine) / int_c0c4b1e8	type	Writing Lines
MAD (Magazine) / int_c0c4b1e8	comment	Writing Lines: One of the covers of #481, which spoofed The Simpsons Movie, parodied Bart Simpson's writing of lines with Alfred E. Neuman as Bart writing "I WILL NOT USE THE SIMPSONS MOVIE TO SELL MAD".
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MAD (Magazine) / int_c10da874	type	The '80s
MAD (Magazine) / int_c10da874	comment	James Warhola usually averted this, as the covers he did in The '80s were painted. But when he was brought back to fashion a mashup of Alfred and Ash Ketchum for issue #386, the reults were not particularly true to either character.
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MAD (Magazine) / int_c12edb15	type	Christmas Cake
MAD (Magazine) / int_c12edb15	comment	Christmas Cake: Exaggerated in one article, which tells any woman who's still 46 and living at home, waiting for their special someone to show up, to "GIVE IT UP!" Of course, the woman's age is less of an issue of how long they've been continuing their passive pursuit of their soulmate, and how little hope they have after going so long without success.
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MAD (Magazine) / int_c132c0c5	type	I Have No Son!
MAD (Magazine) / int_c132c0c5	comment	I Have No Son!: In the parody of "Superman II", Superman's mother does this to him, along with taking his powers, prompting a joke about Superman's mother being Jewish.
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MAD (Magazine) / int_c25af97d	type	Plumber's Crack
MAD (Magazine) / int_c25af97d	comment	Plumber's Crack: One strip says that "The crack was in plain view" is normal for an officer's testimony about a drug bust, but disturbing when a plumber does work on your sink
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MAD (Magazine) / int_c27d3939	type	Soap Opera Disease
MAD (Magazine) / int_c27d3939	comment	Soap Opera Disease: Parodied in the parody of Love Story, in which the main character's wife gets more beautiful as her condition worsens.
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MAD (Magazine) / int_c368c3ea	type	Spoonerism
MAD (Magazine) / int_c368c3ea	comment	Spoonerism: "Mad Switcheroos" were a couple of articles by Al Jaffee that had some nutty examples as jokes, and to make them funnier, left the punch line blank for the reader to figure out. (The illustration helped.) For example:
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MAD (Magazine) / int_c479ee13	type	Helping Granny Cross the Street
MAD (Magazine) / int_c479ee13	comment	Helping Granny Cross the Street: The magazine had a series of comics based on this trope. The final one subverted it - the scout ignored the old lady in favor of a young attractive one, and an older scout master had to comfort the poor granny. In the Casablanca parody, as Rick says that he won't stick his neck out for anybody, some onlookers note that he once helped an old lady across the street... into traffic.
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MAD (Magazine) / int_c4d09d24	type	Couch Gag
MAD (Magazine) / int_c4d09d24	comment	Couch Gag: Every "cover" of Potzrebie Comics had a different verb of disapproval from the Comics Code Authority, rhyming or alliterative sneak peaks at the strips, and an ad for a strip not included.
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MAD (Magazine) / int_c59cfa2e	type	Felony Misdemeanor
MAD (Magazine) / int_c59cfa2e	comment	Felony Misdemeanor: A running gag, especially in parodies, when characters get angry with others over minor slights rather than things that would be considered unforgivable.
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MAD (Magazine) / int_c5f0119c	type	Insane Troll Logic
MAD (Magazine) / int_c5f0119c	comment	Insane Troll Logic: Often parodied, such as when Melvin, in response to the Y2K bug, does a Groin Attack on a police officer and claims that the other can't arrest him, as he was never born.
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MAD (Magazine) / int_c75df49a	type	Shout-Out
MAD (Magazine) / int_c75df49a	comment	Shout-Out: Many, such as the frequent cameos from Peanuts characters early on. Schulz later returned the favor by giving Alfred E. Neuman a quick appearance in his strip, as the punchline at the end of a story arc in which Charlie Brown kept hallucinating baseballs everywhere he went. Watching the sunrise, he dreads the inevitable sight of a baseball over the horizon, but instead it's Alfred's face! There will often be shout-outs to other works with the same creator or actors in parodies. For example, in The Shining parody, Wendy asks Danny if he remembers One Flew Over the Cuckoo's Nest, and when Danny says yes, she says "(Jack)'s still flying!" A Running Gag in the Terminator 2 parody has the heroic Terminator namedrop Arnold's other films. In the parody of Edward Scissorhands, the final battle between Edward and Jim is said to be similar to another Tim Burton movie, although the person watching the fight isn't sure which one until the following exchange.
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MAD (Magazine) / int_c8490cbe	type	Voodoo Doll
MAD (Magazine) / int_c8490cbe	comment	Voodoo Doll: Frequently used in gags, usually stuck with pins, and generally used as a sign of concealed hatred for the person represented by the doll. Bill Gaines owned a voodoo doll with pins representing all of the competing humor magazines. By the time of his death, the only remaining pin was for Cracked.
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MAD (Magazine) / int_c868a42a	type	Freudian Excuse
MAD (Magazine) / int_c868a42a	comment	Freudian Excuse In the parody of Quiz Show, Charles mentions that he wanted some way to impress his father, when he couldn't find a word that rhymed with Orange. In the parody of Tim Burton's Batman, the Joker's maniacal speech about wanting to cut up Batman and spread him over the city is said to have been from watching WWE interviews. In the parody of "Contact", "Ellie Outaways" is an atheist because her father died when she was young, as a result of her getting him his medication, but running to the bathroom and back in slow motion.
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MAD (Magazine) / int_c9597a03	type	Self-Deprecation
MAD (Magazine) / int_c9597a03	comment	Self-Deprecation: The masthead's listing of the creative team as "the usual gang of idiots". The magazine has done this a lot over the years, and they sometimes take their own affected self-deprecation to the extreme: In an article on how to make a food poisoning victim throw up (in issue #256), reading Mad magazine to him is described as the very last resort, because it's so effective that he'll drown the house with puke. Their Christmas-season magazines suggest giving a subscription to Mad as a Christmas present. The ads rip the magazine as dumb and unpleasant, but conclude it's good to give to someone because it's a cheap present. Even Bill Gaines, the magazine's owner, was constantly mocked in the magazine due to his stinginess and obesity. A man who strongly resembles him is often seen in "The Lighter Side," and in one article about how to correct yourself when you say something wrong, a bellhop tells someone who looks like him that "bums" aren't welcome, but corrects himself when the man asks him to park his Rolls-Royce. Anthologies of Al Jaffee's work are all called "The Vastly Overrated Al Jaffee", volume ___. Occasionally the parodies lampshade the fact that MAD's love of Parody Names is taken to such ridiculous extremes that a casual reader can't tell what the original character name was supposed to be. Those who write in to the magazine are often mocked for reading something as bad as it. After Al Jaffee did a feature where magazine titles are incorporated into descriptions of what's really in there (e.g., "if you enjoy self-PLAY,BOY will this magazine help!") a reader sent in his own art showing a typical Alfred cover and "I'MADummy for reading this magazine!"
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MAD (Magazine) / int_cad57012	type	Draco in Leather Pants
MAD (Magazine) / int_cad57012	comment	Draco in Leather Pants: Invoked; many parodies will have characters expressing admiration for the villains, such as in the parody of "Bonnie and Clyde".
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MAD (Magazine) / int_cd99383e	type	Polite Villains, Rude Heroes
MAD (Magazine) / int_cd99383e	comment	Polite Villains, Rude Heroes: An article on villains politely discussing their plans to kill or torture the heroes, while the heroes rudely reply. It even provides the page image. In the parody of Dog Day Afternoon, Sonny uses proper manners while answering the phone, even identifying himself, and the caller greets him by announcing the presence of police outside the bank and demanding his surrender.
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MAD (Magazine) / int_cdd835ce	type	Dude, Not Funny!
MAD (Magazine) / int_cdd835ce	comment	They actually got angry mail after running an issue in 1999 in which readers were encouraged to choose which way Pikachu was going to dienote A few issues later, after the votes were counted, Pikachu was killed via inserting a stick of dynamite into its behind, and on the back page, a spoof advertisement about several children's books as written by Dr. Jack Kevorkian, all with suicide or death themes.
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MAD (Magazine) / int_cfd5cbd3	type	Unexpected Character
MAD (Magazine) / int_cfd5cbd3	comment	Unexpected Character:invoked Happens sometimes in parodies, usually involving a character from another work. For example, the parody of Batman: The Animated Series, reveals that the culprit who's been erasing heroes and villains is Adam West as Batman, who wants his old show back.
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MAD (Magazine) / int_d0c780d9	type	Rich Kid Turned Social Activist
MAD (Magazine) / int_d0c780d9	comment	Rich Kid Turned Social Activist: Parodied. A typical rich-kid-turned-hippie is seen being the male equivalent of a Granola Girl and over five excruciating frames is seen declaring, to what looks like an equally stereotypical black man, about how he has tired of his life of unearned wealth and riches and has turned his back on all that so as to come to the ghetto and share the everyday poverty and suffering of poor Americans and become as you are, brother. The black guy considers the obvious BS being spouted at him, and answers: "Hey brother, I got a better idea! Why don't I go back with you to your ghetto and share your suffering with you?"
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MAD (Magazine) / int_d1da2c36	type	PlayedForDrama
MAD (Magazine) / int_d1da2c36	comment	Played for Drama in the October 2018 poem "The Gastlygun Tinies" about a school shooting.
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MAD (Magazine) / int_d4508136	type	There Should Be a Law
MAD (Magazine) / int_d4508136	comment	There Should Be a Law: The premise behind "New Laws Congress Should Pass Right Now", and its sequel article.
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MAD (Magazine) / int_d50a5478	type	Unlimited Wardrobe
MAD (Magazine) / int_d50a5478	comment	Unlimited Wardrobe: Parodied on the "Mary Tyler Moore" show parody.
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MAD (Magazine) / int_d52d28b6	type	Hypocrite
MAD (Magazine) / int_d52d28b6	comment	Hypocrite: Frequently and mercilessly made fun of. For example, in the parody of Gremlins, the main character tries to get the gremlins to live in peace with their own kind, but one of the evil ones thinks that "You HUMANS shuold talk about living in peace with your own kind!"
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MAD (Magazine) / int_d5b7a6e3	type	Denied Food as Punishment
MAD (Magazine) / int_d5b7a6e3	comment	Denied Food as Punishment: Averted in the parody of The Shining. Danny asks his father, who is chasing him with an axe in order to punish him, if he could not send him to bed without supper like other fathers, but Jack says that with the food they have, that would be a reward.
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MAD (Magazine) / int_d7d6ed9a	type	Fictional Sport
MAD (Magazine) / int_d7d6ed9a	comment	Fictional Sport: 43-Man Squamish. (MAD #95, June 1965). Also an example of Defictionalization, as one group in Canada actually formed a 43-Man Squamish team. An earlier example is an article (guest-written by Ernest Kovacs, the famous TV comedy pioneer) for a board game called "Gringo" (MAD #29, September 1952). And again with the board game "Three-Cornered Pitney". (MAD #241, September 1983)
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MAD (Magazine) / int_d83f3588	type	Depending on the Artist
MAD (Magazine) / int_d83f3588	comment	Depending on the Artist: Most of the artists who drew the covers over the years have drawn Alfred E. Neuman in a style close to the design codified by Norman Mingo in the 1950s. However, there were exceptions: Both Mort Drucker and Jack Davis tended to give him a more jagged appearance that fit their respective styles. Al Jaffee's takes on Alfred were usually round and chubby. Sergio Aragonés's three covers were closer to his loose, sketchy style, with Alfred barely resembling himself at all. Lampshaded in Frank Jacobs' anthology of Mad covers, where Jacobs recalled a conversation with Aragonés over one of his covers: Jacobs said that it was one of the only Alfreds not to follow Freas' style, but Aragonés protested it was "the best [he] could do". John Caldwell's cover to #295 was closer to his squiggly style. (He drew a second cover in 2001, but it was changed at the last second because his original cover art was deemed possibly offensive after 9/11.) Drew Struzan's lone cover attempt◊ is eerily Off-Model. James Warhola usually averted this, as the covers he did in The '80s were painted. But when he was brought back to fashion a mashup of Alfred and Ash Ketchum for issue #386, the reults were not particularly true to either character.
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MAD (Magazine) / int_d9e48d0	type	Company Cross References
MAD (Magazine) / int_d9e48d0	comment	Company Cross References: One "The Lighter Side Of..." strip depicts a kid with a collection of classic comics, including editions of MAD's former EC Comics stablemates Shock SuspenStories and Panic. He expects they'd be worth somewhat more than his early issues of Superman and Batman.
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MAD (Magazine) / int_d9ee7048	type	Spin-Off
MAD (Magazine) / int_d9ee7048	comment	Spin-Off: Mad Kids, a magazine with similar content for younger audiences.
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MAD (Magazine) / int_da1c8191	type	Writers Cannot Do Math
MAD (Magazine) / int_da1c8191	comment	Writers Cannot Do Math: The Ghostbusters parody, "Ghost-Dusters," (MAD #253) featured the characters explaining the $10,000 charge for capturing the parody's equivalent of Slimer. The individual prices actually totaled $11,000. A reader wrote in and the magazine had to admit its error.
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MAD (Magazine) / int_daf4da31	type	Anime Hair
MAD (Magazine) / int_daf4da31	comment	Anime Hair: Monroe of the Monroe and... series had two antenna-like hair protrusions.
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MAD (Magazine) / int_db33bc7e	type	Ludicrous Gibs
MAD (Magazine) / int_db33bc7e	comment	Ludicrous Gibs: A trademark of Tom Bunk's art style, especially when he works with Michael Gallagher. Also frequent in Spy vs. Spy ever since Peter Kuper took over.
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MAD (Magazine) / int_dbb414ed	type	Hand Wave
MAD (Magazine) / int_dbb414ed	comment	Hand Wave: This trope is frequently made fun of in parodies when MAD notices it, and they sometimes come up with their own when they notice a Plot Hole.
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MAD (Magazine) / int_ddb8ba26	type	Shot at Dawn
MAD (Magazine) / int_ddb8ba26	comment	Shot at Dawn: Another common theme in "Duck" Edwing's one page comic features.
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MAD (Magazine) / int_ddcc433d	type	...In That Order
MAD (Magazine) / int_ddcc433d	comment	...In That Order: In Conquering the Planet that Went Ape, the intelligent ape addresses his army:
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MAD (Magazine) / int_de407725	type	Obvious Object Could Be Anything
MAD (Magazine) / int_de407725	comment	Obvious Object Could Be Anything: Given the surreal nature of the magazine, this is usually inverted.
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MAD (Magazine) / int_de5e9f69	type	Bluffing the Murderer
MAD (Magazine) / int_de5e9f69	comment	Bluffing the Murderer: One prisoner is tricked into confessing by being told that he will be given a pardon. His crime was stealing a loaf of bread. A more benevolent example of this Trope appeared in one of Duck Edwing's comics, where the Ventriloquist Priest fooled a killer into confessing this way.
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MAD (Magazine) / int_de7b7cbf	type	Drugs Are Bad
MAD (Magazine) / int_de7b7cbf	comment	Drugs Are Bad: Bill Gaines did not smoke or drink, and had a strict policy against alcohol and tobacco being portrayed in a positive light. He once required Antonio Prohías to redo one initial sketch of a "Spy vs Spy" comic because the two Spies were smoking and sipping cocktails in the first two panels.
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MAD (Magazine) / int_de9047ac	type	Gambit Pileup
MAD (Magazine) / int_de9047ac	comment	Gambit Pileup: In Spy vs. Spy.
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MAD (Magazine) / int_e26d8285	type	Explosive Decompression
MAD (Magazine) / int_e26d8285	comment	Explosive Decompression: The fate of one worker in the Outland parody.
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MAD (Magazine) / int_e2db9ef	type	Multiple Gunshot Death
MAD (Magazine) / int_e2db9ef	comment	Multiple Gunshot Death: In one comic strip, a man who's set to be executed by a firing squad is told that because he's so despised, he'll be buried where he falls... because all his victims will be shooting him.
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MAD (Magazine) / int_e2e4edb2	type	Yiddish as a Second Language
MAD (Magazine) / int_e2e4edb2	comment	Yiddish as a Second Language: Most prominently "fershlugginer," but plenty of Yiddish appeared in the mag's early years. From the Popeye parody: "Right in the kishkas!" Also an example of Getting Crap Past the Radar. Likely because a good chunk of the staff were Jewish, and many of them are still around.
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MAD (Magazine) / int_e2f13529	type	World of Jerkass
MAD (Magazine) / int_e2f13529	comment	World of Jerkass: Virtually everyone in the "Monroe" series is a Jerkass of some kind or another. One article discusses how newer comic strips often tend toward this trope, and reveals what would happen if other, older strips followed suit by having all their characters take a level in jerkass.
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MAD (Magazine) / int_e43c66bd	type	Art Evolution
MAD (Magazine) / int_e43c66bd	comment	Art Evolution: Many of the longtime artists have done this: In the early days, nearly every artist seemed to be asked to follow Will Elder and Harvey Kurtzman's styles, but found more artistic freedom when those two left the magazine. Sergio Aragonés had a very plain style early on, but quickly grew to develop his trademark loose sketchiness and absurdly high level of detail. Dave Berg had this happen twice. His early pre-"Lighter Side" work had a flatter and more cartoonish look to it, but he gradually developed a more realistic style of art. The second evolution came later in his life, when old age caused his style to look much rougher. Both Mort Drucker and Al Jaffee have also shown subtler signs of age taking its toll on their art skills. Monroe had a vastly different appearance in the first few installments of Monroe and..., which made him look much younger than a teenager.
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MAD (Magazine) / int_e5421161	type	Expy
MAD (Magazine) / int_e5421161	comment	Expy: Al Jaffee's feature Snappy Answers to Stupid Questions uses the same format as Rube Goldberg's early 20th century newspaper feature Foolish Questions.
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MAD (Magazine) / int_e563bf09	type	Insistent Terminology
MAD (Magazine) / int_e563bf09	comment	Insistent Terminology: The point of "When You're Poor... When You're Rich"
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MAD (Magazine) / int_e5db3cec	type	The Board Game
MAD (Magazine) / int_e5db3cec	comment	The Board Game: Manufactured by Parker Brothers in 1979. Kind of like Monopoly, but with the goal of losing all your money.
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MAD (Magazine) / int_e6043813	type	Like You Would Really Do It
MAD (Magazine) / int_e6043813	comment	Like You Would Really Do It: Invoked for humor. It's often pointed out that a certain outcome to a situation would make for a very short movie, such as Billy Jack getting killed at the four minute mark, and the cops being told to "shoot to miss" against Jack Napier in the Tim Burton Batman film parody. In one article parodying advertisements for comic books, they say that the comic book about Superman's death will be a hit among readers who honestly believe that Warner Brothers would kill off "a character worth billions of dollars."
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MAD (Magazine) / int_e62dfb96	type	No Endor Holocaust
MAD (Magazine) / int_e62dfb96	comment	No Endor Holocaust: In the parody of Tim Burton's Batman, Batman causes the gas spewing balloons to drift away, and says that even if they poison other people elsewhere, "That's their problem!" In the parody of "Under Siege," the main character proudly states that by entering the kill codes and exploding the missiles off the coast of Honolulu, he'll be "a real hero." When the female lead tells him that the fallout will kill most of Hawaii, he admits "I never thought of that! But then, neither did our scriptwriter!"
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MAD (Magazine) / int_e6defce9	type	Bad News in a Good Way
MAD (Magazine) / int_e6defce9	comment	Bad News in a Good Way: A series of notes do this for one person. For example, a kid cheerfully talks about the "camping trip" in the desert he's having before mentioning that unless his parents pay the ransom, the kidnappers will leave him to starve.
MAD (Magazine) / int_e6defce9	featureApplicability	1.0
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MAD (Magazine) / int_e753ea41	type	Damned By a Fool's Praise
MAD (Magazine) / int_e753ea41	comment	Damned by a Fool's Praise: This is sometimes used as a joke, albeit often with the twist that someone praising the things they do is the proof that they're a fool.
MAD (Magazine) / int_e753ea41	featureApplicability	1.0
MAD (Magazine) / int_e753ea41	featureConfidence	1.0
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MAD (Magazine) / int_e818a2eb	type	Top Ten List
MAD (Magazine) / int_e818a2eb	comment	Top Ten List: A staple of the Fundalini pages. There's also the annual list of the 20 stupidest events of the year, which makes fun of all the events for which it's in good taste (for example, the September 11, 2001 terrorist attacks don't qualify, but Jerry Falwell's controversial statements after them do).
MAD (Magazine) / int_e818a2eb	featureApplicability	1.0
MAD (Magazine) / int_e818a2eb	featureConfidence	1.0
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MAD (Magazine) / int_e9938f2e	type	Cover-up Purchase
MAD (Magazine) / int_e9938f2e	comment	Cover-up Purchase: The magazine had an article about an honestly-labeled video store, and one of the categories was "Diversionary rentals to put on top of the six porn tapes you're slinking around with so the cashier won't think you're a total sleaze"
MAD (Magazine) / int_e9938f2e	featureApplicability	1.0
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MAD (Magazine) / int_e9db9908	type	Younger Than They Look
MAD (Magazine) / int_e9db9908	comment	Younger Than They Look: In the Edward Scissorhands parody, the narrator is offended by the young girl calling her "Grandma," since she's still relatively young, and only looks older due to the scars she gets from Edward being mistaken for wrinkles.
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MAD (Magazine) / int_e9e35e8f	type	Exact Words
MAD (Magazine) / int_e9e35e8f	comment	Exact Words: Done quite often and in various contexts. For example, one condemned prisoner is promised that he won't be given the electric chair, but instead is microwaved to death. In another example, a prisoner is told that he will be given a "lottery execution," in which his executioner, a blind man, will only have one shot to hit him, causing the prisoner to conclude that he'll be let go if the other man misses. Unfortunately, the gun that's being fired is a cannon so large it can't possibly miss the prisoner, and the prisoner has no chance of surviving the blast. Furthermore, while the executioner is, indeed, blind, the man who gave the prisoner the news guides him as he uses a torch to light the fuse.
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MAD (Magazine) / int_ea5c413d	type	Biting-the-Hand Humor
MAD (Magazine) / int_ea5c413d	comment	Biting-the-Hand Humor: Whenever they mock something produced by Time Warner (including Warner Bros Studios and DC Comics) it can count as this.
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MAD (Magazine) / int_ea6fdefb	type	Casual Danger Dialog
MAD (Magazine) / int_ea6fdefb	comment	Casual Danger Dialog: In movie parodies, heroes and villains will often converse amongst themselves or with each other in the middle of battle or chase scenes.
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MAD (Magazine) / int_eaf5a1ac	type	Groin Attack
MAD (Magazine) / int_eaf5a1ac	comment	Groin Attack: In one feature about honest comic book previews, Batman is shown kicking The Joker in the crotch while Harley Quinn says "Well, so much for kids!" The issue is said to be "mediocre at best," but is described as a collector's item because the numbering system has been reset.
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MAD (Magazine) / int_eb81c601	type	Big Damn Heroes
MAD (Magazine) / int_eb81c601	comment	Big Damn Heroes: Subverted in one early feature, in which in the "real life" version of the scene, more Indians arrive instead of the cavalry, overwhelming the settlers.
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MAD (Magazine) / int_eb8ec7c8	type	Jerkass
MAD (Magazine) / int_eb8ec7c8	comment	Virtually everyone in the "Monroe" series is a Jerkass of some kind or another.
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MAD (Magazine) / int_ebdbd7e7	type	Comically Invincible Hero
MAD (Magazine) / int_ebdbd7e7	comment	Comically Invincible Hero: Fantabulaman.
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MAD (Magazine) / int_ebdbd7e7	featureConfidence	1.0
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MAD (Magazine) / int_ed54283	type	Single Mom Stripper
MAD (Magazine) / int_ed54283	comment	Single Mom Stripper: One strip showed two teenage boys looking at porn online, and one of them says, "Isn't that your mom?" The other boy thinks his friend is joking, until he realizes it is his mom. He runs home and asks her how could she do such a thing; she smirks and says "I made enough money in ten minutes to afford one of those Sega Dreamcasts you've been bitching about." The boy's attitude changes quickly and he offers to do chores around the house to let her focus on work.
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MAD (Magazine) / int_eda30d58	type	0% Approval Rating
MAD (Magazine) / int_eda30d58	comment	0% Approval Rating: Several people are mentioned as being close to this level. In the "Choose Your Own Adventure" book for the 2000 presidential election, one of the paths leading to the bad ending has your own mother refuse to vote for you, and you being so far behind in the race that the networks declare your opponent the winner eight hours before the polling ends.
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MAD (Magazine) / int_ede89ad6	type	Parental Hypocrisy
MAD (Magazine) / int_ede89ad6	comment	Parental Hypocrisy: The parents are often portrayed as this, not letting children do the things they did when they were young. Additionally, parents are often made fun of for making children take on "adult" responsibilities but telling them they're still too young to do "adult" things.
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MAD (Magazine) / int_eff83d77	type	Mundane Utility
MAD (Magazine) / int_eff83d77	comment	Mundane Utility: One strip shows superheroes using their power in normal jobs, from Superman using his X-ray vision to spot a cavity to The Flash using Super Speed to deliver pizzas.
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MAD (Magazine) / int_f05444a4	type	Once per Episode
MAD (Magazine) / int_f05444a4	comment	Once per Episode: Nearly every issue since the 1960s has featured a Mad Fold-In and A Mad Look At..., with several other recurring features coming and going over time. Also, Alfred has appeared on almost every cover. Since January 1999, each January issue has included a countdown of the "20 dumbest things" of the previous year.
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MAD (Magazine) / int_f1577617	type	Absentee Actor
MAD (Magazine) / int_f1577617	comment	Absentee Actor: Invoked with a literal example in parodies from time to time, such as "Goofies" (The Goonies) which is notably missing Martha Plimpton's character Stef.
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MAD (Magazine) / int_f165cf2c	type	Last-Second Word Swap
MAD (Magazine) / int_f165cf2c	comment	Last-Second Word Swap: One Al Jaffee feature titled "Quick Recoveries for Embarrassing Situations" showed how to turn an offensive statement into a non-offensive one, often the complete opposite of what was about to be said. For instance:
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MAD (Magazine) / int_f2214517	type	Testes Test
MAD (Magazine) / int_f2214517	comment	Testes Test: One cartoon shows the transformation from Bruce Banner into the Incredible Hulk. The Hulk then looks down his pants and appears pleased by what he sees.
MAD (Magazine) / int_f2214517	featureApplicability	1.0
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MAD (Magazine) / int_f300ca44	type	Cliché Storm
MAD (Magazine) / int_f300ca44	comment	Cliché Storm: Invoked; in the Dirty Dancing parody, every single panel except the introduction has a footnote describing the cliche in it, such as "Rich girl meets boy from the wrong side of the tracks..." Used again in the Detroit Rock City parody.
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MAD (Magazine) / int_f4231181	type	Recycled Script
MAD (Magazine) / int_f4231181	comment	Recycled Script: In the parody of The Force Awakens, as the attack on Starkiller Base begins, the parody shows a few panels from the parody of the original Star Wars' attack on the Death Star.
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MAD (Magazine) / int_f42f96fa	type	Would Hit a Girl
MAD (Magazine) / int_f42f96fa	comment	Would Hit a Girl: Interestingly enough, while the "politically correct" version of James Bond is vastly more respectful toward women than the real thing, he punches out a Countess upon realizing that she wears fur, diamonds and other things that he believes were made through unconscionable means.
MAD (Magazine) / int_f42f96fa	featureApplicability	1.0
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MAD (Magazine) / int_f441529f	type	Glad I Thought of It
MAD (Magazine) / int_f441529f	comment	Glad I Thoughtof It: In one "Lighter Side" feature, an editor brings up an idea his subordinate has, while mentioning that he isn't fully convinced of what his subordinate suggested. When his superior approves, the editor claims the credit.
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MAD (Magazine) / int_f5b7b990	type	Verbal Backspace
MAD (Magazine) / int_f5b7b990	comment	Verbal Backspace: In the "Dave" parody, Dave initially refuses to be a body double for the president, but when he's told that he'll get $200, he says "My fellow Americans...!"
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MAD (Magazine) / int_f63e06eb	type	Durable Deathtrap
MAD (Magazine) / int_f63e06eb	comment	Durable Deathtrap: Parodied in "The Goofies", when the kids note that the amazing part about the traps is "that everything still works after being in a damp cave for centuries." It turns out, though, that they broke into Disney's Pirates of the Caribbean ride.
MAD (Magazine) / int_f63e06eb	featureApplicability	1.0
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MAD (Magazine) / int_f6b2bfb7	type	Gold Digger
MAD (Magazine) / int_f6b2bfb7	comment	Gold Digger: A few are parodied. In one "Ventriloquist Priest" strip, the priest forces one into an Engineered Public Confession by pretending to be God and saying that her groom's death will come in days.
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MAD (Magazine) / int_f97b5d33	type	Shoo Out the Clowns
MAD (Magazine) / int_f97b5d33	comment	Shoo Out the Clowns: Invoked on the Roseanne parody, when the kids are discussing their frustrations with their mother. "D.D.T." starts mumbling, which typically is an almost guaranteed laugh, but is told that "this is no laughing matter!"
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MAD (Magazine) / int_f9f2c33	type	RunningGag
MAD (Magazine) / int_f9f2c33	comment	In the parody of "Bonnie and Clyde", there's a Running Gag of Bonnie pestering Clyde to have sex with her, at very inconvenient times, usually while they're being chased. The last time, Bonnie does so in the dark, prompting Clyde to turn on the lights and show that they're in bed together.
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MAD (Magazine) / int_fabef10f	type	Don't Explain the Joke
MAD (Magazine) / int_fabef10f	comment	Don't Explain the Joke: In the "Plastic Sam" parody, a guard pauses to explain why he's looking around in surprise like he did in the previous panel, before doing so again in the next.
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MAD (Magazine) / int_fb4c41b4	type	"Friends" Rent Control
MAD (Magazine) / int_fb4c41b4	comment	"Friends" Rent Control: In the parody of the first "Superman" movie, it's mentioned that Superman's powers of flight are about as unbelievable as Lois affording a New York apartment on $185 a week. Averted in the parody of Buffy the Vampire Slayer. Buffy refuses a vampire's offer of immortality because she and her mother don't live in a rent-controlled apartment, and she's afraid of how high the rent will rise.
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MAD (Magazine) / int_fbd285b7	type	Comically Missing the Point
MAD (Magazine) / int_fbd285b7	comment	Comically Missing the Point: Very frequent, to the point of being one of the magazine's stock jokes. "The Lighter Side" features this especially frequently.
MAD (Magazine) / int_fbd285b7	featureApplicability	1.0
MAD (Magazine) / int_fbd285b7	featureConfidence	1.0
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MAD (Magazine) / int_fbf5271a	type	If It Was Funny the First Time...
MAD (Magazine) / int_fbf5271a	comment	If It Was Funny the First Time...: Despite many changes in format over the years, some jokes in this magazine never get old: Until retiring in 2020, Al Jaffee still did many of the concepts he started decades ago (like the Fold-Ins, the Mad Hate Book, and of course, "Snappy Answers to Stupid Questions"). Dave Berg started "The Lighter Side" in 1961, a mainstay of the magazine that was only retired due to him passing away in 2002. Even then, it was brought back with a new author in 2018. Spy vs. Spy was also started in 1961, and has survived Antonio Prohías's death, appearing in every issue.
MAD (Magazine) / int_fbf5271a	featureApplicability	1.0
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MAD (Magazine) / int_fe0330fb	type	Brick Joke
MAD (Magazine) / int_fe0330fb	comment	Brick Joke: In the parody of The Matrix, as in the film, Neo's mouth vanishes when the Agents plant a bug in him. At the end, after realizing his status as the One, he does this to Morpheus when facing another one of his long speeches. In the parody of Road to Perdition, Michael Jr. asks his mother what his father does for a living, and his mother says Michael is a baker, before making a bread-related pun about Michael killing people. Shortly before the climax, Michael Jr. asks his father where he's going, and Michael makes another bread-related pun.
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MAD (Magazine) / int_fea42091	type	Badass Preacher
MAD (Magazine) / int_fea42091	comment	Badass Preacher: The Ventriloquist Priest, who appeared in many Duck Edwing comics; he knew ventriloquism, and became somewhat of a non-violent Church Militant with it, doing everything from tricking miserly people into donating to charity to convincing would-be suicides not to jump, and even fooled Satan himself into leaving a possessed child by imitating the voice of God!
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MAD (Magazine) / int_ff7f34c5	type	Pet the Dog
MAD (Magazine) / int_ff7f34c5	comment	Pet the Dog: Parodied and slightly deconstructed with the article on Compassionate Conservatives, which often shows them making compromises that tend to be hypocritical (sending all illegal immigrants home except for their gardners), or largely trivial (denying appeals based on DNA evidence for death row inmates, but allowing them to choose their manner of execution and last meal).
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MAD (Magazine) / int_ffa0483f	type	Cut Short
MAD (Magazine) / int_ffa0483f	comment	Cut Short: Potzrebie Comics was unceremoniously cancelled in 2019 after only a year's run. As such, the strip "Lukey and Mukey" ends with the two protagonists being marched to Mukey's office by his cronies, and none of the other strips included got much closure either, although "Lukey" author Bob Fingerman and "27 Club"'s Luke Mc Garry have said they might like to come back to their ideas someday.
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