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Abandoned Mascot

 Abandoned Mascot
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 Abandoned Mascot
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Abandoned Mascot
 Abandoned Mascot
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 Abandoned Mascot
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Series Mascots are usually consistent for decades on end, however eventually many works or companies will replace their mascot. It's not uncommon to even go through multiple mascots throughout their lifespan.
But why mascots get replaced varies on different situations. Sometimes the original mascot is too outdated and/or offensive, so they're replaced instead of redesigned. At other times, a new mascot is created for a retool, rebranding, or marketing change. Often times the old mascot is just outshined by a newer Breakout Character who ends up becoming the successor mascot. Replacing mascots is more common with advertisements than in other media, however this still pops up in various mediums.
This can be an example of Early-Installment Weirdness if the older mascot is replaced early enough in the franchise's history. Much more rarely manifests as Later-Installment Weirdness, which happens in emergency cases if the former mascot becomes tainted with controversy and has to be scrapped to save face. Compare Chuck Cunningham Syndrome, Demoted to Extra, and What Happened to the Mouse?.
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2024-03-14T00:47:23Z
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2024-03-14T00:47:23Z
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DBTropes
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Abandoned Mascot
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MLJ Comics's original mascot was the patriotic superhero The Shield. However their smash hit Archie Comics series was so successful, not only did Archie become their mascot, but MLJ changed their name to Archie Comics. The Shield languished and became a public domain character, however Archie has made attempts to revitalize the character since the 1990s.
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Crash Bandicoot was the PlayStation's answer to Super Mario Bros. and Sonic the Hedgehog. He was an incredibly popular character in both western countries and Japan (a rare feat for a western character) and was created as a Kid-Appeal Character to get younger gamers to buy a PlayStation. Crash's time as a mascot only lasted a few years though — Sony never actually owned Crash, Universal did, and after a series of corporate mergers and acquisitions eventually fell into the hands of Activision; Naughty Dog stopped working on the franchise right when the PlayStation 2 was being released. Crash Bandicoot became a multiplat series afterwards before fading after the release of Mind Over Mutant in 2008. It was revived in the 2010s, first as a PS4 exclusive, but later became multiplat. In an ironic twist, Microsoft announced plans to acquire Activision Blizzard in January 2022, making Microsoft the new owner of the Crash Bandicoot franchise and the former PlayStation mascot potentially an Xbox/Windows exclusive.
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The mascot to My Little Pony changes each gen. In the original G1 line from the 1980s, Firefly was the unofficial mascot. G2 didn't have one due to being unpopular outside of Europe. In G3 and G4, Pinkie Pie is the mascot featured on most merchandise (being pink and bubbly, despite Twilight Sparkle being G4's main character). Pinkie herself was dropped for G5, due to that generation being a Distant Sequel to G4 where she's been dead for hundreds of years; Sunny Starscout serves as the mascot of the franchise instead.
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LittleBigPlanet's protagonist, Sackboy, was the mascot of the PlayStation 3 but while the series itself continues to this day, Sackboy's mascot status dropped off with the PlayStation 4.
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Segagaga pokes fun at this by having Alex Kidd work as a clerk in a Sega store, after the company stops making games for him to work with Sonic instead.
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Most recently, Astro Bot — a cute little robot first featured in Astro Bot Rescue Mission, a 2018 game for PlayStation VR (itself related to the bot characters who first showed up in The Playroom for the regular PS4, then in The Playroom VR), seems to have become the mascot for the PlayStation 5, being the protagonist of the Tech-Demo Game Astro's Playroom, which comes pre-installed on all PS5 consoles.
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Starting in Generation V, Zoroark was intended to be the mascot of the generation much like Lucario was, even making an Early-Bird Cameo in the 13th movie, being one of the first Gen V Pokémon introduced, and it was a secret event Pokémon in the first set of Gen V games. While Lucario retained its popularity and continued to be popular afterwards, Zoroark eventually lost this special status, became a gift Pokémon in the sequels, and has since just been available regularly in the wild ever since without much special attention brought to it, although the line did receive Hisuian variants in Pokémon Legends: Arceus.
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The tin soldier from the Tin Toy short was Pixar's first mascot. He was even going to have a Christmas Special at one point. Eventually he was phased out and replaced with the lamp on their Vanity Plate, Luxo Jr from the short Luxo Jr..
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Pokémon:
The series original mascot is assumed to have been intended to be Clefairy. Pikachu, a more gender-neutral but equally cute character, ended up surpassing it as the mascot at the last minute. Ash in Pokémon: The Series was intended to receive a Clefairy starter but ended up with a Pikachu instead. Red from the Pocket Monsters manga (the longest-running adaptation of the series) owns both a Clefairy and a Pikachu as a reference to how Clefairy was the original mascot.
Starting in Generation V, Zoroark was intended to be the mascot of the generation much like Lucario was, even making an Early-Bird Cameo in the 13th movie, being one of the first Gen V Pokémon introduced, and it was a secret event Pokémon in the first set of Gen V games. While Lucario retained its popularity and continued to be popular afterwards, Zoroark eventually lost this special status, became a gift Pokémon in the sequels, and has since just been available regularly in the wild ever since without much special attention brought to it, although the line did receive Hisuian variants in Pokémon Legends: Arceus.
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Gex the gecko was the mascot of Crystal Dynamics from 1995 to 2003, when the studio began developing the Tomb Raider series.
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Parappa The Rapper was a brightly coloured, kid-friendly rhythm title. It received a spinoff, a sequel on the PS2, and even an anime but couldn't quite become the main PlayStation mascot. Despite the fact he hasn't had a new title in years (bar rereleases), Parappa pops up every once in a while nevertheless, such as appearing in PlayStation All-Stars Battle Royale.
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Good Game had Peanuts the stuffed monkey as a mascot and cohost at one point, but due to how hated he was by viewers he had to be written out of the show and abandoned.
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The aforementioned fact that Ronald McDonald was replaced by Happy the Happy Meal box is discussed in-universe in Epic Rap Battles of History's "Ronald McDonald vs The Burger King"; specifically, it's delivered as a jab from surprise third-party rapper Wendy (of Wendy's fame) towards Ronald (as seen on the page quote above).
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K.K. Slider was the original mascot of Animal Crossing franchise. The fourth title, Animal Crossing: New Leaf, introduced the player's secretary, Isabelle. Isabelle quickly became a Breakout Character and surpassed K.K. Slider as the series' mascot, though he is still prominently featured in merchandising. Both K.K. and Isabelle are Funny Animal dog characters, but Isabelle is cuter and quirkier. She became a playable character in Mario Kart 8, which greatly increased her popularity, and when Isabelle became a playable fighter in Super Smash Bros. Ultimate, her role as the series mascot was sealed.
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The first one was Captain Commando, (note that the first three letters of each word forms the word "CapCom"), from the game Captain Commando as well as the NES game Section Z. He has gone on to appear in many of Capcom's fighting games, including Marvel vs. Capcom. Mega Man is now considered to be Capcom's mascot, because of the large amount of games in the franchise and the popularity of the franchise. Ryu, from Street Fighter, could also be considered one of Capcom's mascots, but he is more thought of as the face of the Street Fighter franchise and the face of Capcom's fighting games.
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The character of Captain Blasto, from the game Blasto, was being set up by Sony to be a potential mascot after his game was released on the original PlayStation. Despite the game's lukewarm reception, the character himself was well-liked, given he was voiced by comedian Phil Hartman, who was also the head creative. Sony already green-lit a sequel and plans for a cartoon and merchandise. However, this ended up being a very heartbreaking example of this trope, as Hartman's infamous death occurred two months after the game's release. Since Hartman was an influential part of the game's development and the character, the developers felt there was no point in making a franchise without him and cancelled those plans, so Captain Blasto's time as a mascot ended before it truly began.
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During the console's North American launch, Sony hyped up Battle Arena Toshinden as its premier launch title, and used one of the game's characters, Sofia, as a mascot. However, Sony stopped using Toshinden and Sofia to promote their console once the game's popularity proved to be short-lived after other 3D fighting games like Tekken rendered it outmoded.
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Sega's first mascot was the ship from Fantasy Zone, Opa-Opa. It was eventually replaced with the protagonist of the Alex Kidd series. However Alex Kidd never became that successful, especially outside of Japan. For the Sega Mega Drive, Sega conceived a new mascot to go against Nintendo's Super Mario Bros.: Sonic the Hedgehog, who quickly replaced Alex Kidd as Sega's mascot ever since. Alex has appeared in a few cameo roles over the years, but after the release of Alex Kidd in Shinobi World in 1990, he didn't receive a new game of his own until the release of Alex Kidd in Miracle World DX in 2021.
Segagaga pokes fun at this by having Alex Kidd work as a clerk in a Sega store, after the company stops making games for him to work with Sonic instead.
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Spyro the Dragon came out a few years after Crash and shared its status as a mascot, albeit to a far lesser degree. Similarly to Crash Bandicoot, it only lasted three main titles under its creators before they moved on due to wanting to make a main character who could use guns. It became multiplat and eventually faded after the The Legend of Spyro Continuity Reboot before, as with Crash, falling into Activision's hands, with only cameos in Skylanders (which was conceived as a Spyro MMO before becoming a separate franchise) afterwards, until Spyro Reignited Trilogy revived it. Microsoft is set to be the new owner of the franchise alongside Crash Bandicoot.
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Knack was a failed attempt at a mascot for the PS4. The game didn't have a positive enough reception to become popular.
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The series original mascot is assumed to have been intended to be Clefairy. Pikachu, a more gender-neutral but equally cute character, ended up surpassing it as the mascot at the last minute. Ash in Pokémon: The Series was intended to receive a Clefairy starter but ended up with a Pikachu instead. Red from the Pocket Monsters manga (the longest-running adaptation of the series) owns both a Clefairy and a Pikachu as a reference to how Clefairy was the original mascot.
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Rayman was the mascot of Ubisoft before being replaced by the spinoff that was originally a part of this series Raving Rabbids.
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Pico used to be this for the flash and animation centered website Newgrounds. Being one of Tom Fulp's original game characters and having a whole site holiday named after him, Pico saw a lot of attention that peaked in the mid-to-late 2000s, but the introduction of franchises like Madness Combat and Tankmen (the latter of which was already a site mascot but got even more popular because of the shorts) displaced Pico until he was all but forgotten. He did still show up in official art and Newgrounds Rumble, and many fan works afterwards poked fun of his former mascot status... up until his appearance in Friday Night Funkin', which boosted his popularity back up.
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The following is a list of statements referring to the current page from other pages.

 Abandoned Mascot
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Characters as Device
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Older Than Television
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