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Alternate Reality Game

 Alternate Reality Game
type
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 Alternate Reality Game
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Alternate Reality Game
 Alternate Reality Game
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AlternateRealityGame
 Alternate Reality Game
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A genre of online game where a fictional storyline is written and presented as if it were really happening in Real Life, as opposed to existing only in the reality of the story.
Such games vary widely in scope. Some have few game-like elements, and most are limited to the Web. However, a few have incorporated puzzles and challenges, and even non-web elements. Some are in the form of a Web Video Series with overt game elements from the start; others aren't obviously an ARG until the clues emerge. Regardless, ARGs are distinctly a game. The games consist — for the most part — in tracking down clues scattered across the real and virtual world and assembling them to solve a mystery.
The exact definition of what counts as an "ARG" is a bit controversial and up for debate, as the forms of presentation may vary.
 Alternate Reality Game
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2024-03-23T17:46:56Z
 Alternate Reality Game
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2024-03-23T17:46:56Z
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Sandsverse (Blog)
 Alternate Reality Game
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Backwards Songs With Luke (Web Video)
 Alternate Reality Game
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DBTropes
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Alternate Reality Game
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The podcast RABBITS takes its title from the unofficial name of what host Carly Parker describes as "an ARG that predates the term ARG". The earliest of nine known modern iterations of Rabbits dates back to 1959, with hints suggesting the game dates back centuries, if not millennia. The podcast focuses on Carly's efforts to learn about the game and determine its role in the disappearance of her childhood friend.
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Alternate Reality Game
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Batman: Arkham Asylum had one through several sites such as http://www.arkhamcare.com/ (now defunct)... Where you break the entire Arkham security, being rewarded with villain and other character bios... Until, at the end, the Riddler sends you an e-mail, thanking you for basically setting up the entire plot of the game proper! Nice Job Breaking It, Hero.
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Alternate Reality Game / int_10b03dcf
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Alternate Reality Game
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Super Mario 64 Beta Archive
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Alternate Reality Game
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K-pop girl group Dreamcatcher started an ARG to promote their "VillainS" comeback through a Twitter account called 'ymenehcra'. Fans could interact with the account and found clues from hidden links and items at pop-up stores and cafes focusing on the account's descent into madness and obsession over "the crown" and that the members themselves are luring people in to being sacrificed for whatever entity the "crown" actually is.
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Alternate Reality Game
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The June Archive and Restoration Project
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Alternate Reality Game
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An ARG was the reason that some of the letters are color-reversed when location names were shown on Alias.
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Alternate Reality Game
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Skins had tie-in blogs and videos, complete with puzzles to find out about some characters.
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Alternate Reality Game / int_230ec9cf
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Alternate Reality Game
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Series 1 of lonelygirl15 (which itself resembles an ARG at times) incorporated the OpAphid ARG.
OpAphid is currently being incorporated into Redearth88.
There's also the Maddison Atkins ARG, which originally existed in the same universe as OpAphid, although it remains to be seen whether this is still the case.
LG15: the resistance was promoted by an ARG.
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Alternate Reality Game
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Dexter had an ARG set within the world of the show, starting with a Kill-Room Showtime made to promote the upcoming 5th season, later transitioning to where players would work with a woman known as the Serial Huntress to track down a killer known as the Infinity Killer over videos and geocaches.
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Alternate Reality Game / int_24e41891
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Alternate Reality Game
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My Dad's Tapes: The antagonist donotcontinue note lack of punctuation and spacing accurate left loads of puzzles for viewers to work on as part of the experience.
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Alternate Reality Game
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SiIvaGunner held an ARG to go along with its "Rebooted" storyline, with players following a long string of clues based on the channel's memes and running gags across the internet and through multiple Game Mods in order to restore the channel to its original state. You can see a breakdown of the whole thing courtesy of one of the players here.
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Alternate Reality Game / int_2b79a93e
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Alternate Reality Game
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The murder victim in the season 2 finale of Castle gets killed while in the middle of a "spycation" that plays out a lot like an ARG. Castle and Beckett spend the first third of the episode thinking he's a real spy, with hilarious consequences when they try interrogating one of the other players who thinks they're part of the game.
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Heroes has Heroes Evolutions (originally The Heroes 360 Experience), which, among other things, had the participants taking cues from the character Wireless to solve the mystery of Primatech paper.
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LG15: the resistance was promoted by an ARG.
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Alternate Reality Game
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Seeking Truth
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Alternate Reality Game
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Ingress is both an Alternate and Augmented Reality Game. It uses GPS locations to show what in-game units and resources there are in your area.
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Alternate Reality Game
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With The Bureau: XCOM Declassified, there's a new iteration of Project: Enemy Unknown/Citizen Skywatch known to its players as either What Happened in '62? or Erase The Truth.
 Alternate Reality Game / int_3976eb95
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Halting State by Charles Stross has SPOOKS, a spy-themed ARG that two of the three main characters play or used to play. One of those two used to be a developer for a competing game called STEAMING, which was cancelled just before the plot of the book kicks off. SPOOKS is actually a training and operations program that turns gamers into unwitting espionage agents. STEAMING was actually a spinoff program to covertly recruit and train programmers to work on SPOOKS.
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Assassin's Creed: Valhalla had this with finding Nodens' Arc. It involved not only having to decode the in-universe Isu language, but also decode symbols on the Collector's Edition of the game's box. It's called "Project Legacy".
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Liminal Land
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Alternate Reality Game
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The Mario Party DS Anti Piracy series incorporated an ARG. Appears to have died, as the identity of the rogue developer that created the anti-piracy measures was never solved.
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A precursor to full-blown ARGs, Homicide: Life on the Street spawned a short-lived web-sister, Homicide: Second Shift, several of whose characters made guest appearances on the TV program. The second shift commander even became a regular character for one season.
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Alternate Reality Game
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Daisy Brown: The exact nature is a little hard to peg, but the general consensus is it's one of these. Best watched oldest to newest, with the closed captions on. See Daisy's twitter for supplemental material.
 Alternate Reality Game / int_487accfb
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Alternate Reality Game
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Torchwood has an ARG set during the second season revolving around an alien DNA invasion, with several original websites created just for the game.
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Rhyme and Reason, Several parts of the comic's story are revealed through ARG and then later posted to the main blog after fans discover them.
Some Information about the Therapy House storyline was obtained through an event where fans could battle characters via Pokémon showdown.
Mang, Lightman, and Kassir have all had Tumblr blogs that fans can send asks to, revealing story information and progressing the story during events.
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Sentinels of the Multiverse had an ARG take place in the lead up to the final expansion of the game, OblivAeon. The game's wiki has a rather informative summary of the ARG. It can be found here.
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The Binding of Isaac had two: one for Rebirth and another for Afterbirth.
The Missing Poster was intended to be used for the first one. What it does is obscure enough (you need to kill yourself in a Sacrifice Room while holding it), and if someone manages to figure out its effects, the Missing Poster would be used to generate a small piece of the Game Over screen. Piecing them all together would give hints on how to unlock The Lost. Unfortunately, how to unlock the reward for the ARG was discovered by data miners, which Edmund is still bitter about to this day.
After the above ARG, Edmund learned his lesson and tried again. Following the release of Afterbirth, he left a clue 109 hours after the initial release. The first clue started with the icon for a new Achievement added to Afterbirth in a patch, named "Generosity". This led to a clue hunt involving a phone number, Twitter, and some digging. The end result of the ARG led to the release of a new unlockable character, the Keeper. Edmund had prevented data-mining by simply not adding the character to the game until the ARG was completed, making this an Enforced Trope of sorts.
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The Game (1997) is about a businessman who gets reluctantly embroiled in an ARG that turns out to be terrifyingly real.
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Petscop
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The aforementioned The Beast, made to market A.I.: Artificial Intelligence.
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Homestuck has an unofficial, but still very popular, one with Sbarg. Later spawned a sequel.
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The Star Trek (2009) film had one at various Web sites, such as here, as well as real-life locations.
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The Slender Man Mythos has generated a fair number of ARGs and works with ARG elements; there's a full list at the Unfiction forums, which can be found on the article itself. Some of those with elements are:
Dreams in Darkness
Just Another Fool
Seeking Truth
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Persona 5: As part of the Tokyo Game Show 2015 marketing, the Japanese fanbase was tasked with tracking down and scanning QR codes at various places throughout the country, presented as finding information for the police force against the thief team. Scanning these unlocked the party's character bios on the official website for everyone to view.
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Oyasumi Midoriya had shades of this, with both the encoded links (initially at the end of chapters, before being embedded into the chapter's text) and the fact that the commenters had a direct effect on the events of the story, though it never strayed into our reality.
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Why So Serious, which promoted The Dark Knight, acts as a bridge between it and Batman Begins, telling the story of Harvey Dent's campaign for Gotham District Attorney and the Joker's rise to power in the city's criminal underworld.
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John Dies at the End has an ARG website investigating into the rumors about the book. It's found at http://www.johndiesattheend.com
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Oneohtrix Point Never currently had an ARG about his album Garden of Delete, which involved an alien named Ezra, his 20+ year old blog and cybergrunge band Kaoss Edge. Details here.
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Every episode of Spooky Month starting from Unwanted Guests has had a secret QR Code that leads to major lore hints. While Episode 3’s isn’t really all the special (just being a phone book of all the phone numbers for several characters in the show with the most lore relevant things being a hint as to the plot of Episode 4 involving a possessed Happy Fella and Latin text involving the cult), Episode 4 and 5’s QR Codes are far more important, with Episode 4’s practically confirming that Dexter is inside the Happy Fella (alongside a page in a book with Latin text again involving the cult) and Episode 5’s showing that Moloch is still alive and in Dexter’s body, a family photo of Skid’s family with his dad’s face scribbled out (with the words “YOU ARE EVERYTHING� written at the top of the picture), and another page in the book from Episode 4’s QR Code.
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Twenty One Pilots ran one for the release of their fifth album Trench by posting clues and journal entries about a dystopian city called Dema on a hidden website.
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In The Sarah Jane Adventures episode "The Last Sontaran", Secret-Keeper Alan covers for Maria's alien-hunting by telling Chrissie she's playing an ARG. Chrissie compares it to when she and Alan were "looking for a golden rabbit".
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We're All Going to the World's Fair has the World's Fair challenge: An ARG that involves completing a ritual, then documenting the changes that happen to you. It is ambiguous as to whether or not the game is real.
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1.0
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Alternate Reality Game / int_6790a1e7
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Alternate Reality Game
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AdventureQuest has an ARG which has no actual site, but takes place with forum posts, and IRC Chats in Falerin's IRC, Caelestia.
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1.0
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Alternate Reality Game / int_6952ee85
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Alternate Reality Game
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NUMB3RS had an episode revolving around ARGs, in which a group of competitors were intimidating/killing other players. This episode actually spun off its own ARG, Chain Factor, in which the episode's villain made his own ARG disguised as an addictive, mass-participatory Flash game (codes could be found online and in the real world which could be entered in to unlock new powers for every player), as part of a Batman Gambit to destroy the world's economy. In the end, though there was a way to avoid it in the last stage of the game, the plan in fact succeeded.
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Alternate Reality Game / int_6ada53b1
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Alternate Reality Game
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Mercury Rising features an ARG sponsored by a Government Conspiracy to test how uncrackable their new secret code is.
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1.0
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Alternate Reality Game / int_6b2d14ff
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Alternate Reality Game
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Overwatch had a particularly infamous one regarding the then-to-be-released 23rd hero, Sombra. She was originally lightly hinted at by developers as a stealth hero, but clues started to get revealed in several promotional content for other things, starting from the announcement video of the 22nd hero, Ana, with an absolutely staggering amount of decoding by fans, documented here. Unfortunately, problems started when it seemed that they solved the puzzles too fast, and there were multiple long droughts of new info, none of which were even substantial (all that was learned about her character up until her reveal was that she's Spanish and a hacker), culminating in a discovery of a mysterious website with a countdown that lasted 3 months, which by the end revealed... more clues. The fans weren't happy about that, especially since she was later revealed at Blizzcon 2016 anyway, something planned from the very start that would've been the case regardless of whether or not the ARG was actually solved.
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Alternate Reality Game / int_6bbde1c8
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Alternate Reality Game
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Diminish
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Alternate Reality Game / int_6d0fdb08
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Alternate Reality Game
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The Human Pet allowed audience members to participate through code-cracking, indirect interaction with the captive Eric, and by retrieving a hidden item.
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1.0
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Alternate Reality Game / int_741eaf8c
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Alternate Reality Game
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Archer has done two ARGs, one for Season 6, and one for Season 7.
Season 6 had an ARG that started off with a hexadecimal code briefly shown in an episode that, when translated, leads to a link to a bizarre YouTube video. From there, decoding various clues leads to more URLs that go through Reddit comments, a craigslist post from Kreiger, and eventually leads to his website that has various clues. Eventually, this concludes with a .zip file containing a picture of a blueberry muffin. The scavenger hunt managed to get the series its first Emmy for "Outstanding Creative Achievement in Interactive Media - Multiplatform Storytelling"
Season 7 did another scavenger hunt. This time, it was kicked off by a URL in plain sight that led to the Figgis Agency's dossier on Veronica Deane. This leads to an Outrun spoof that takes 3 hours to beat, and contains more clues. From there, it gets even more complicated than the last one and includes a Kreiger phone call, various mazes to solve, a clue hidden on the Season 6 DVD, another clue hidden in the season's Title Sequence, a text adventure, and a "hacked" version of the show's subreddit. Eventually, it's revealed that the Pirate Virus from Season 2 was somehow behind it all, and the reward is a .zip file containing a picture of the virus congratulating the player, and a 3D model for them to print out. These files are literally named "A Winner Is You". The series got another Emmy for this.
A mobile app titled Archer P.I. was released with Season 8, where the player works for Archer and solves various cases. Various objects hidden in the episodes can be pointed to with the phone's camera that will reveal items to use in the game. Playing it will also enter the player into a Sweepstakes to win $500. Not technically an ARG, but it does have some of the spirit.
 Alternate Reality Game / int_7460586f
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1.0
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1.0
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Alternate Reality Game / int_7460586f
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Alternate Reality Game
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10 Cloverfield Lane, had an ARG of its own. It follows John Goodman's character, Howard Stambler, an employee of Tagruato whose job as a telemetry analyst involves working with satellites. Following a URL from the t-shirt on his picture (Radio Man 70) leads to a website that belongs to his daughter Megan that contains a few hidden messages, revealing that he has a history of building bomb shelters and seems to know something huge enough that he's warning her of it and wants her to get into one of the shelters he built.
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1.0
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Alternate Reality Game / int_760b7d06
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Alternate Reality Game
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Fantendo's Little Lenny Penguin Breaks the Fourth Wall possessed many ARG elements and was frequently updated during its heyday.
 Alternate Reality Game / int_787a45ba
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1.0
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1.0
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Alternate Reality Game / int_787a45ba
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Alternate Reality Game
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During the lead up to BioShock 2 the ARG 'There's Something in the Sea' was released. It detailed the investigation done by a man called Mark Meltzer of the various disappearances of notable figures around the world, and eventually his daughter. His eventual fate was revealed when the game was released.
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1.0
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1.0
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Alternate Reality Game / int_791fca45
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Alternate Reality Game
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Inscryption had an ARG which involved the use of codes hidden in the game, a real-life Youtube channel that ties to the game's story, Daniel Mullin's other works, and the game's prototype, which revealed some major revelations about the game's story, including the origins of OLD_DATA, and the fact PO3 somehow succeeded in uploading Inscryption to the net. The process is documented here (SPOILERS).
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1.0
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1.0
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Alternate Reality Game / int_79f5dbd5
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Alternate Reality Game
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The Singer of Gaijin rock band Area11 set up an ARG titled Digital Haunt. It is believed to revolve around the mysterious band member Cassandra, and is being investigated by a team of dedicated fans.
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1.0
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1.0
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Alternate Reality Game / int_7af8a3a8
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Alternate Reality Game
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Phantastical Boundaries, a Friday Night Funkin' mod, features a minor case regarding Rin Satsuki, a character "who is forgotten by the world itself". Within the song files of this mod is a folder titled "52 61 73 70 62 65 72 72 79"note Hexidecimal code for "Raspberry", which features a notepad file from Yukari sharing a YouTube link to the song in question, with the video featuring a pinned comment linking to a pastebin message from Rin herself, asking for those who find her message to complete her story with the song assets provided.
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1.0
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1.0
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Alternate Reality Game / int_7f16ccb3
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Alternate Reality Game
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SMPEarth has two, that both players in-universe and fans out-of-universe attempted to solve, with both tying together — the "Octangula ARG", run by chippledipple, and the "7 ARG", run by JoshA20.
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1.0
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Alternate Reality Game / int_869561eb
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Alternate Reality Game
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Sporadic Phantoms
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1.0
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Alternate Reality Game / int_88a2a2df
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Alternate Reality Game
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Dispatches From Elsewhere fictionalizes a real ARG that took place in San Francisco from 2008 to 2011.
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1.0
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Alternate Reality Game / int_88f53bf5
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Alternate Reality Game
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Deagle Nation was performed primarily via YouTube videos and live streams, but also encompassed Twitter, Tumblr, various message boards, its own websites... The actors were so convincing that most everyone thought they were real until they slipped up — they stayed in character even during private phone calls!
 Alternate Reality Game / int_89e3395e
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Alternate Reality Game / int_89e3395e
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Alternate Reality Game
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Local58
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1.0
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Alternate Reality Game / int_8b18a317
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Alternate Reality Game
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Lost:
The Lost Experience was a vast and complicated one that delivered substantial amounts of information about the series' mythology.
An ARG was launched before season 4 called Find 815, and another one called the Dharma Initiative Recruiting Project was launched at Comic-Con 2008. Both of these were closer to simple online stories with minigames than true ARGs, and the latter was so plagued with delays and had so little apparent purpose that it was aborted before the end.
The series even went so far as to release a novel supposedly written by one of the passengers on Flight 815.
 Alternate Reality Game / int_8d817ccb
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1.0
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Alternate Reality Game / int_8d817ccb
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Alternate Reality Game
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Echo Rose incorporates audience interaction with Echo's vlogs and Instagram, all while telling the story of a paranormal investigation. The code-cracking element popped up in "bog vlog 1", where the video was interrupted with a few frames of binary, placed by an unknown entity.
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1.0
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Alternate Reality Game / int_8f4b526b
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Alternate Reality Game
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A Twitter page called "Oregon Parks Dept" posted some pictures of the official journal 3 as a teaser for its release, mentioning that everyone who reads it has been getting nightmares and headaches.
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1.0
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 Gravity Falls: Journal 3
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Alternate Reality Game / int_96d99633
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Alternate Reality Game
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NOC +10 had viewers solving numerous puzzles to advance the plot and get new videos.
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1.0
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Alternate Reality Game / int_9a33ac24
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Alternate Reality Game
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Deltarune featured an ARG as part of the Spamton Sweepstakes charity event in 2022, in which the sweepstakes website featured a number of hidden links to various pages. Some are just Easter eggs hinting at content in future chapters, while others take the form of blog posts by Noelle providing lore about herself and the rest of Hometown's residents; some of these are connected by interactive pages that tie in with the blog's contents. A few other pages, including a couple of Noelle's posts, hint at lore for Spamton himself.
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Alternate Reality Game / int_9b602c3f
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Alternate Reality Game
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FARAWAY LOGS: A fan prequel of OMORI
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Alternate Reality Game / int_a4a7591d
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Alternate Reality Game
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The Proxy was a web video series that tied into an ARG game starring Stuart Ashen and sponsored by Alienware that ran from the 8th to the 17th of March in 2012.
 Alternate Reality Game / int_a73745d4
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Alternate Reality Game / int_a73745d4
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Alternate Reality Game
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On April 1st, 2011, Valve began a Potato-themed Portal 2 ARG that bleeds into various indie games. No joke.
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Alternate Reality Game / int_a895e9d3
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Alternate Reality Game
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In Rainbows End, ARGs are a major publicity tool for entertainment Mega Corps, with the possibility of major profit for the person who first discovers them.
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1.0
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Alternate Reality Game / int_aadcf5f1
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Alternate Reality Game
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Just Another Fool
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1.0
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Alternate Reality Game / int_af4bb4e1
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Alternate Reality Game
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The Secret World has had several linked ARGs leading up to the release of the game. Coverage of these can be found here.
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1.0
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Alternate Reality Game / int_af6a4464
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Alternate Reality Game
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Pizza Time Pizza
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1.0
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Alternate Reality Game / int_b89a1e2a
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Alternate Reality Game
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i am sophie presents itself as a legitimate vlogging channel at first, with Freeze Frame Bonuses and binary code only showing up a few videos in.
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1.0
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Alternate Reality Game
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Gilbert Garfield
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Alternate Reality Game / int_bc0cc19a
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Alternate Reality Game
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Starting from June 19, 2012, Team Fortress 2 started a huge, multi-part ARG, with one part leading up to the Pyromania update, and the other up to the mysterious "Mann vs Machine" update.
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Alternate Reality Game
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inFAMOUS: Second Son has one called Paper Trail which focuses on solving several mysterious murders and discovering the identity of a conduit with paper powers suspected to be behind the murders. In a unique twist, players are required to complete tasks both in-game and on the Paper Trail website.
 Alternate Reality Game / int_c258504b
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Alternate Reality Game / int_c258504b
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Alternate Reality Game
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Doctor Who was accompanied by a number of Alternate Reality Web sites during the Russell T. Davies era. This got very elaborate for Series Two, with multiple connections between the sites, before being abandoned in Series Three (there were a couple of sites, but no related game).
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Alternate Reality Game / int_c43df4d8
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Alternate Reality Game
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Sponge Bob Conspiracy
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1.0
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Alternate Reality Game / int_c5c767f3
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Alternate Reality Game
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In episode 6 of Gatchaman Crowds, the creator of a social network starts an ARG on it in order to rescue the main character from some Paparazzi.
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1.0
 Alternate Reality Game / int_ce309492
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Alternate Reality Game / int_ce309492
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Alternate Reality Game
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TRON: Legacy had "Flynn Lives", a campaign based on conspiracy theorists who were looking for evidence that Kevin Flynn was still alive and active within the electronics circuit after disappearing years ago. The Blu-ray for the film includes additional footage of it which follow the ending where Sam Flynn finally accepts his role as leader of ENCOM. It's further revealed that Alan Bradley had been supporting the theorists all along.
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Alternate Reality Game / int_cf10c600
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Alternate Reality Game
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Halo 3 also had one ("Iris"), but due to changes in advertising laws, it had Bungie and Xbox 360 logos slapped all over it right from the start, much of it took place on Halo.com and Microsoft.com, and it ended abruptly with a "buy the game for the rest!" cliffhanger.
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Alternate Reality Game / int_d5166b44
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Alternate Reality Game
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Catastrophe Crow
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Alternate Reality Game / int_da1ffe24
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Alternate Reality Game
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The 4400 makes extensive use of this technique.
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Alternate Reality Game / int_da275e44
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Alternate Reality Game
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Shorts Wars
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Alternate Reality Game / int_db261239
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Alternate Reality Game
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Starting on March 1, 2010, Portal was involved in an ARG leading up to the announcement of its sequel.
Portal has had ARG-like elements since its release, such as the username and password written on a wall inside the game which works on the game's website.
On April 1st, 2011, Valve began a Potato-themed Portal 2 ARG that bleeds into various indie games. No joke.
Not only that, GLaDOS was involved and took over the developers of said games, as well as several of the former leading users, even hacking several user accounts of players in the game. Valve certainly has geniuses in their hands.
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Alternate Reality Game / int_dc25de3f
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Alternate Reality Game
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Blood Copy, the ARG that ran before HBO released True Blood. Started great and then... things quickly declined when it was discovered what the game was for.
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1.0
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 True Blood
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Alternate Reality Game / int_dc4363c5
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Alternate Reality Game
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For the 10th anniversary of Monthly Girls' Nozaki-kun, Mikoshiba's defunct Twitter was reactivated to host an ARG set in an Alternate Universe where the four main male characters were employees at the Nozaki Detective Agency. Twitter users could vote on Mikoshiba and Nozaki's course of action, who to ask for help with problems requiring specific knowledge, and the answers to various puzzles and solutions as they investigated a case of heirloom jewels being stolen from Sakura's family.
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Dad: Many videos in the series contain secret messages for the audience, hinting at a wider mystery to solve.
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LIS_DEAD is a semi-ARG/interactive blog that follows the investigation of a secret agent known as Dramatic Detective.
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Halo:
HUNT the TRUTH for Halo 5: Guardians was probably the closest the franchise has come to creating another I Love Bees. It was a later campaign for Halo 5: Guardians, centering on a journalist (played by Key of Key & Peele) searching for the truth about the Master Chief's origins.
I Love Bees, created for Halo 2, was extremely successful and netted over a thousand participants, many not even Halo-affiliated. In fact, it is widely considered responsible for kicking off the ARG craze, particular in the video game industry. None of its successors so far have replicated its success, though. It establishes a backstory for the game which involves a time-traveling AI from the game's era trapped in a present-day homemade website about beekeeping. The audio clips recount lore about the day of the Covenant invasion. The gameplay is helping to repair the fragmented AI and get it home.
Halo 3 also had one ("Iris"), but due to changes in advertising laws, it had Bungie and Xbox 360 logos slapped all over it right from the start, much of it took place on Halo.com and Microsoft.com, and it ended abruptly with a "buy the game for the rest!" cliffhanger.
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Dreams in Darkness
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Transformers (2007) had Sector 7. Don't tell anyone!
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No Man's Sky was given an ARG following its second content update, called Waking Titan, produced by Alice & Smith and providing additional context to the game's story and the lore surrounding it. It involves a multitude of websites, puzzles, and radio ads across the globe. It has also featured NPCs, actors, in-world events, and live streams.
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Marble Hornets: Part of The Slender Man Mythos.
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Alternate Reality Game
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ULTRAKILL launched an ARG teasing the update for the second Prime Sanctum. In the official Youtube upload of the first part of the level's soundtrack was a decimal code containing a cryptic poem. The Bandcamp download contained a strange image which turned out to be a .zip file containing a modified version of the song "Take Care", spliced with a SSTV signal which when deciphered revealed an image of the first boss, the Flesh Panopticon. The binary on the image itself contained a link to a bonus song by the composer, Master Boot Record, and an incomplete Library of Babel address, which wouldn't be fully discovered until the second part of the ARG, started after the update was released. An error code on a terminal turned out to be part of a Youtube link. It led to an unlisted video containing music and a very long cipher, before a message that said there were "four words." These four words were the keys to decrypt the cipher. The task of finding said words involved spectrograms, image data, locations on Google Street View, and even code implemented into the chords of the song in the video.note The full documentation of the solutions can be found here. The code once decrypted was the hexagon needed to complete the Library Of Babel link which when accessed is a major bombshell involving the lore of the game: Hell is alive, sentient, and manipulating and rearranging the aspects and entities within itself for its own amusement.
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Cloverfield started with the short teaser trailer preceding Transformers (2007), scaring audiences with a huge roar and the head of the Statue of Liberty. Even news channels ran stories about the mysterious advert, with only information being the release date as 1-18-08, and that J.J. Abrams was producing it. Later, the 1-18-08 site was updated with photos, some of which had messages written on the back. Then www.cloverfield.com appeared with a text message number on it. And the whole Slusho! site, featuring cartoon characters with thought bubbles to completely random things (a fish dreaming of a hammer, etc.). Tagruato sites were put up, its backstory being a drilling company that provided the secret ingredient to Slusho!. Parallel to it was TidoWave.com, an ecoterrorist group opposed to Tagruato. The movie's main characters all had individual MySpace profiles that continued posting all the way up to the movie's release; a character briefly seen in the movie had a website where she uploaded videos meant for her boyfriend's eyes, and that boyfriend's sister had a blog documenting her efforts to search for him after he went missing (he was a TID Owave member who had infiltrated Tagruato and gotten his hands on the secret ingredient they had been harvesting... he sent a sample of it to his aforementioned girlfriend shortly before disappearing, warning her that "they" were coming after him and telling her NOT to eat it, no matter what. She did eat it, shortly before the events of the film - her blink-and-you'll miss it cameo in the movie has her passed out and sick on a couch). The ARG contributed to the experience as much as actually watching the film would.
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At some point in the mid-2010s, Mexican Televisa-owned network Canal 5 would frequently upload disturbing videos on their Twitter account between 3-7 a.m. in the morning, and then quickly take them down. Most assumed it was Canal 5 trying to start an ARG to capitalize on the Selene Delgado Creepypasta they spawned via their "Al Servicio de la Comunidad" missing persons reports. Others settled on the videos being the work of a bored Televisa employee or a hacker.
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Ben Drowned was a Majora's Mask ghost-story that evolved into this, involving a cult ("The Moon Children") and an apparent "Groundhog Day" Loop.
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DJ Rozwell has the Erratas/KFC Murder Chickens ARG.
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Gravity Falls ended with Dipper giving a speech encouraging the viewer to go out and look for Gravity Falls somewhere in the woods. In addition, a cryptogram was hidden on the bus that takes Dipper and Mabel home talks about a treasure hidden in the woods, and the last thing shown on the series is a real life statue of the villain Bill Cipher sitting somewhere in a forest, based on the demons having a similar fate. Naturally, fans assumed that the statue probably existed somewhere. In July 2016, creator Alex Hirsch released a series of clues that resulted in a worldwide scavenger hunt known as "Cipher Hunt". After two weeks, fans managed to find the Bill statue outside the town of Reedsport, Oregon (though it now lies at Confusion Hill in Piercy, CA). Fully completing one of the clues,note At one point, fans were tasked to complete a 2,000 piece jigsaw puzzle that was mostly yellow. The code leading to the next clue was cracked early thanks to the creation of a digital version that all fans could solve, and use of Photoshop, but the real-life jigsaw wasn't completed until a day or two after Bill was already found resulted in the original Gravity Falls pilot being posted online.
A Twitter page called "Oregon Parks Dept" posted some pictures of the official journal 3 as a teaser for its release, mentioning that everyone who reads it has been getting nightmares and headaches.
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Everyman HYBRID: Part of The Slender Man Mythos
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The following is a list of statements referring to the current page from other pages.

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Alternate Reality Game
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Alternate Reality Game
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Alternate Reality Game