...it's like TV Tropes, but LINKED DATA!
AstroTurf
- 195 statements
- 34 feature instances
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A "grass roots" movement that's really a Viral Marketing campaign. AstroTurfing is not limited to social media, but the increased prominence of online user-submitted content has made it a prime target for exploitation by groups with an agenda and a willingness to fake greater support than they really have. This might be a company, a political party, a religion, or any other kind of organization with more money than integrity. AstroTurf® is a brand name of artificial grass used for sports fields, invented by Monsanto in 1966 and named after the Houston Astrodome, an indoors stadium used by the Astros (and later joined by the Oilers) where it was first installed after natural grass failed to grow there. During the rise of the internet, it got borrowed to describe a campaign which appeared to originate from and be driven by public demand, but was carefully staged and managed by interested parties ("artificial grass roots"). The idea of generating an appearance of public support is much older, of course: it appears in Shakespeare's Julius Caesar, and probably dates back to ancient times. AstroTurfing is usually managed by employing a large number of Sock Puppets to post messages supporting the group's position in various Fora, including blog comments and newsgroups, and by creating bogus blogs and websites that purport to be by "real people" but which are actually written by shills working for the group. Such people are called Meat Puppets to differentiate between the alternate identity of an interested person (Sock Puppet) and a third party induced to support them. Very often AstroTurfing extends out into the non-electronic world, with letters to newspapers from "concerned citizens", paid opinion pieces, and the formation of grass-roots lobbying groups that are actually funded by PR firms. AstroTurf efforts are often easily detectable, though, because such campaigns typically use a small number of templates for their messages and blogs, making them repetitive and eerily alike despite the geographic or social differences between alleged posters. (Sometimes the 'post this' instructions are thoughtlessly copy-pasted into the message as well.) It has been proposed that form letters should count as a single complaint in official statistics, regardless of the number of instances sent, to combat this. The term has recently begun to gain wider usage in politics, and with it, a certain amount of subjectivity, resulting from of the varying interpretations of "grassroots" and what it means for an appearance of such to be "fake". For instance, a professionally-run organization may assist with the organization and publicity of a rally in support of an issue. On the one hand, those that attend the rally because of such efforts are likely sincere in their beliefs and, like most political involvement, go uncompensated. On the other hand, the rally and organization may attempt to present itself in such a way to downplay the professional involvement to appear more "grassroots" and thus, legitimate, when, at the same time, said involvement vastly contributed to its apparent success. This latter point may cause opponents of the rally to claim there is an insincerity on a level that qualifies as "astroturfing", and whether you agree or not may depend on your personal views and definitions on any of a dozen levels. (The confusion, of course, stems from how many individuals will gladly advertise and work to further their political views without pay, in ways that they wouldn't for a corporate product. Even the most fanboyish veterans of Console Wars don't volunteer at phone-banks to promote their system of choice.) Another occasional use of increased public attendance that might be viewed as astroturfing is at an event that is originally billed as some type of entertainment, and a Bait-and-Switch is pulled on the audience. These people are later described as grassroots supporters. In the 1970s one would sometimes find easily available tickets to free concerts, only to find that not only were they church group meetings or political rallies, but in news coverage, any PR people interviewed would show an obsessive need to repeatedly comment on the large attendance. AstroTurfing has been around for a long time, but became more popular as the Internet did, as it's easier to retain anonymity and still be widely read, and comments on news articles can be posted instantly (and repeatedly) with little to no moderation. On the internet, the term is sometimes used as a synonym for a False Flag Operation, usually the kind where someone pretends to be a radical member of the other side to discredit them. Compare and contrast Telecom Tree, the In-Universe and genuine act of telecommunicating with allies (who spread the word) to help with a situation. For the purposes of this page (and to avoid stepping on anyone's toes), emphasis here is placed on specific incidents with confirmed little-to-no unpaid involvement. |
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Dropped link to AshleeSimpson: Not an Item - IGNORE | |
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Dropped link to FrankSinatra: Not an Item - IGNORE | |
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Dropped link to TheBeatles: Not an Item - IGNORE | |
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| AstroTurf / int_13b4e76c | type |
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Spoofed in Mind-blowing Music, a book from the The Knowledge series (a general culture spin-off of Horrible Histories). The book contains a "How to create a popular band" guide that in a few points mentions that the reader should bribe people to act as rabid fans of their non-existent rock band. | |
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The Undeclared War: Russia has online trolls and a news company to foment unrest by spreading divisive opinions and many wholly or partly fabricated stories to undermine the UK from within, creating an impression or more actual dissent than really exists. | |
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In Rescue Me, the firefighting crew opens a bar, and after trying several themes, they finally hit on the idea of hiring people to "stand in on line" outside the entrance and therefore appear busier. It works like a charm. | |
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Elvis Presley's first big movie as a star, "Loving You," is a near-biopic about him. In it his character's agent hires a few girls to scream at a concert his character is giving, and pretty soon all the girls are screaming. | |
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In the Excel♡Saga manga, Kabapu hires a bunch of shills to attend Il Palazzo's speeches and shout disparaging comments during his campaign for mayor. | |
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In The Slingshot, another of Do-woo's tactics is to pay people to spread nasty Internet gossip about companies he's looking to ruin. | |
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Used by Ratcliffe in Richard III to stir up support for the eponymous Richard's bid for the crown after he imprisons the boys in the Tower. | |
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It happens in Walter Melon: "Yes, thank you, Lefuneste. I know you were hired to applaud vigorously during my conference, and, honest man that you are, want to earn your salary, but I'd like to begin the conference now!" (Lefuneste is the only guy in the audience.) | |
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Freefall: Doctor Bowman, while mulling on how millions upon millions of sentient robots, a population of nearly half a billion, had been created in but a few years, casually comes up with an unnerving version of this as a thought experiment: Come up with an idea, and then manufacture the sentients to support it. | |
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In "Blackstarr", the eponymous villain tries to drum up support for her neo-Nazi party by organizing a rally and hiring a "protester" to cause a riot during the proceedings. | |
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However, the inverse is also true: If a game or movie's release was controversial, sites like Metacritic or Rotten Tomatoes may see tens of hundreds of new accounts registered solely to bash it, lowering its score and "proving" the public hated it all along. The process is known as "review bombing", similar to dislike bombing. | |
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In Pokémon Sword and Shield, this is basically what Piers was doing with his younger sister Marnie; he sent out trainers from his gym to not only assist her on her journey to become Champion, but raise her popularity outside of Spikemuth as well. | |
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In Persona 5, one member of the evil conspiracy hacks the Phantom Thieves' fansite to convince them the public wants Kunikazu Okumura, CEO of Big Bang Burger, to have his heart changed, as part of the conspiracy's plan to murder Okumura and blame his death on the Thieves. | |
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Shortly after the release of Balan Wonderworld, the game's Metacritic page started getting flooded with several fake positive reviews from the developers and publisher in an attempt to counteract the genuine negative reviews the game had been receiving and salvage the game's reputation. | |
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Wag the Dog has the main characters faking a grassroots campaign in support of fake war hero William Schumann. They invent the nickname "Old Shoe," go around throwing old shoes into trees and get a phony old folk song called "Good Ole Shoe" playing on radio stations. Within a day, the public is in complete support of "Old Shoe." | |
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In Coalition, Lord Mandelson reveals that the supposed Liberal Democrats protesting against a possible deal with the Tories are actually Labour partisans whom he hired. | |
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Martian Time-Slip: Anne Esterhazy, a prominent member of a safety committee, campaigns to ban spaceships from landing more than 25 miles from a major canal. The only landing field within 25 miles of a major canal serves the settlement of union leader Arnie Kott, who would benefit financially from more traffic. Although the fact isn't well-known, Anne is Arnie's ex-wife, and the two are still good friends and business partners. | |
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Animorphs: Rachel takes Cassie shopping for new clothes ("dragged me through the mall, dressing me up like her own personal Barbie doll" is how Cassie worded it). The next day, she parades Cassie around to several boys, one of which is obviously intimidated by Rachel, one of which asks if Cassie's put on weight, and Jake (who says she always looks great no matter her clothes). And then Cassie goes into class... | |
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Diff'rent Strokes: In the Season 7 episode "Arnold's Strike," Arnold, protesting the school's dress code, attempts to gather signatures on a petition to at least force a discussion. When he has trouble gathering support, he resorts to forging names (getting one from the bottom of his shoe); Mr. Drummond happens to be walking by and immediately puts a stop to it. | |
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Koati: When Zaina proposes that everyone leave The Land of Xo, Jithu (Zaina's sidekick) pretends to be a random audience member who enjoys the idea. | |
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Julius Caesar, Cassius has several letters sent to Brutus' house, each in different handwriting, expressing admiration for Brutus' nobility and obscurely attesting to Caesar's ambition. He hopes, of course, to get Brutus off the fence so that Brutus will join the conspiracy to murder Caesar. | |
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The Purge franchise, as shown in The Purge: Anarchy and The First Purge, features this as a regular way for the corrupt government to keep the Purge going. The First Purge especially shows that most people within the Staten Island experiment zone were partying, vandalizing, and otherwise doing minor crimes with their newfound freedom rather then murdering (barring a few psychos). It wasn't until groups of hired mercenaries descended upon the zone in masks (to hide the fact they weren't locals) that the screaming started. | |
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X Japan has done a variant of this - while not specifically hiring an audience aside from paying models and stunningly physically attractive individuals to be front row for various recorded shows, it has given out free tickets to fans and others, and opened video shoots/events to the public - which often provides for a fairly large crowd. Downplayed overall in that the band was/is popular in Japan and elsewhere without the need to use such, and that when known, this tends to upset the existing legitimate fanbase. | |
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Climate Town: "It’s Time To Break Up With Our Gas Stoves" and "The Troll Army of Big Oil" talk about Real Life instances of the oil and natural gas industries creating webpages with testimonials from entirely made up people with stock photos supporting them and paying influences to talk about their products as if they just love them. | |
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According to SourceFed, over half of his Twitter followers are sock puppets. | |
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This is used by the tyrannical regime in Victoria to bolster its popularity, though as the system crumbles, they have to resort to increasingly crude methods. When they have to drum up a crowd to hear General Wesley's speech live when he takes over, they end up "paying every bum, drunkard and whore for miles around to turn out and cheer." | |
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In the lead-up to Civil War, before he became firmly pro-registration, Iron Man hired his old foe the Titanium Man to attack Washington, D.C., and monologue in public about how the likes of him are just waiting for the Superhuman Registration Act to bring down superheroes. | |
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A televised real-life example: During the Kitchen Nightmares episode "The Fish and Anchor", Gordon Ramsay discovers that the owner of the eponymous restaurant had put up fake positive reviews up on a restaurant review website. He wasn't particularly good at it, either, with one review using the owner's real name and claiming to be from Afghanistan (the restaurant itself is located in Wales). | |
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The Oogieloves in the Big Balloon Adventure, a critically thrashed Box Office Bomb, has a user rating of 2.1 out of 10 on IMDb as of March 2021, but the user rating was much higher thanks to what many users believe to have been an attempt at vote-stuffing by someone who worked on the movie in order to make the movie look good. As the film was performing disastrously both critically and financially, a slew of accounts with suspiciously-similar naming formats began to give the film copious amounts of ten-star reviews on IMDb, many of which had dubious formatting (paragraph breaks in mid-sentence) and/or fell victim to a Translation Train Wreck. Making things more suspicious, 82,1% of the overall voters gave it 10/10, yet the ratings by demographics (read: by users who bothered to fill out their profile info, which most astroturfers don't) mostly hover around the more realistic 2 to 4 points range. Furthermore, almost all of the positive reviews were the only reviews of their authors, all of these being clear signs of astroturfing. The amount of ten-star reviews posted were enough for the film to have a user rating of 8.1 out of 10 at its highest. This astroturfing attempt was eventually undone when IMDb took action and invalidated all ten-star reviews posted for the movie. | |
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The Cabinet would come to Ring of Honor events with hired security dressed up as "fans" constantly chanting and waving signs reading "make wrestling great!" in order to drown out the inevitable booing their Cheap Heat drew. | |
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Star Wars Legends: In the Hand of Thrawn duology by Timothy Zahn, the New Republic seems ready to collapse into civil war over the outrage caused by the revelation that a group Bothan saboteurs were complicit in the Caamas Atrocity. This is not helped by the actions of "Vengeance", a shadowy organization seemingly thousands strong, fomenting riots all over Republic worlds. In reality, "Vengeance" is a handful of Imperial Intelligence agents, planted to crank up the tensions among the Republic's member species to the maximum. | |
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Hypnospace Outlaw: During the game, you witness the rise and fall of a musical genre called "Coolpunk", essentially a mishmash of Vaporwave and samples from vintage soda commercials. Its apparent popularity culminates in Gray's Peak—the company whose commercials are being sampled—sponsoring an official Coolpunk festival, which ends disastrously (one of the main performers is caught lip-syncing, and the other is caught in a helicopter crash). Afterwards, it's revealed through private chat logs that Coolpunk was really just "a few kids being weird online" being propped up by Gray's Peak as part of a promotional deal with Hypnospace. | |
| AstroTurf / int_e8cd02cd | featureApplicability |
1.0 | |
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| AstroTurf / int_eedac02b | comment |
In Durarara!!, most of the early online posts spreading rumors of the Dollars were made by Mikado and his online friends, who formed the group in the first place. | |
| AstroTurf / int_eedac02b | featureApplicability |
1.0 | |
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AstroTurf | |
| AstroTurf / int_fa7a577f | comment |
Four's a Crowd: To help Dillingwell decide that he needs a PR firm to help rescue his reputation, Bob the PR guy hires people to throw vegetables at Dillingwell. | |
| AstroTurf / int_fa7a577f | featureApplicability |
1.0 | |
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AstroTurf / int_fa7a577f |
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