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Band Wagon Technique
- 38 statements
- 5 feature instances
- 8 referencing feature instances
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One of The Oldest Tricks in the Book: Everybody is doing it. You should do it too. In other words, everybody is buying our product, so you should buy it too. Sometimes uses statistics to back up the claim with numbers. A form of Appeal to Popularity. If a commercial tells you, "No wonder six million customers purchased our product last year," they're resorting to the Band Wagon Technique. Same for ads that boast of their product being "number 1"; if such ads appear during sports events, expect the appearance of foam fingers to make the point. Often requires a little Lies, Damned Lies, and Statistics to pull off. The polar opposite of The Man Is Sticking It to the Man. Contrast "Jump Off a Bridge" Rebuttal. Compare Peer Pressure Makes You Evil, The Complainer Is Always Wrong. Examples |
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The 1959 album title 50,000,000 Elvis Fans Can't Be Wrong: Elvis' Golden Records, Vol. 2. | |
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Krystal in Canada's Worst Driver had extremely Skewed Priorities concerning being more focused on her phone than on driving safely, claiming that everyone texts and drives. There is a demonstration specifically to show what happens when people do that, and contestants tend to get the message. She didn't. | |
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Nodwick both uses and subverts this in the same story. After the villains convince everyone to use a new cuss word this way, the henchmen's union is able to put a stop to it by showing everyone that they like it. They proudly claim afterwards that their profession is so undesirable that they can kill any annoying fad in less than a week if people think they like it. | |
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In Star Trek: Deep Space Nine, the Dominion win their allies this way. They even try this argument on the Federation more than once. "Join us, everyone's doing it. Come on, it'll be fun..." | |
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In Stroker Ace, Clyde Torkle claims that everyone cheats a little as an excuse for the number of rule-breaking modifications Lugs finds on his car. | |
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The following is a list of statements referring to the current page from other pages.
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Basic Commercial Types | |
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The Oldest Tricks in the Book | |
Pattycakes | seeAlso |
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PitchMob | seeAlso |
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Political Stereotype | seeAlso |
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Rooster Teeth Comics (Webcomic) / int_44d2f44e | type |
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Ad Turds (Website) / int_919c06e | type |
Band Wagon Technique |
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