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Blind Bag Collectables
- 126 statements
- 23 feature instances
- 7 referencing feature instances
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In The New '10s, a new type of toy (well, a new version of it) became popular: the Blind Bag (or Box) Collectable. Blind Bag Collectables are series of toy or figurine sets where the items inside are packaged to hide the contents, meaning you don't know what you get inside until you open them. The idea has been around since the 1930s, but the idea really hit it big in the early half of the decade. The not knowing brings an element of surprise to the sets—what's in the one you just got?—as well as makes them highly addictive because it's difficult to complete collections by just buying enough, especially with some in a series that may be harder to find. Though if someone wants to drop enough money to buy a whole box set, they may get all of them except rares. Blind bags are usually small and cheap to buy—no more than $5 in the US—though elaborate ones can cost more as well as those made in markets such as East Asia, where the figurines can be very elaborate. They're inexpensive to make, but the companies generally make back their money from people buying multiple packages over and over in an attempt to get the ones they want; due to the high chance of multiples, the secondary buy/sell/trade market flourishes to aid in finding selected items. Brands and series are also popular for online unboxing videos, as people don't know what they're getting (even if they buy a whole set at once and are guaranteed one of each barring any rares, they don't know what's in each package individually). Many companies make original blind box series based on original characters, but there are just as many franchises, brands, and numerous licensed tie-ins. Sites such as Kikagoods, Blind Box Empire, and SugoiMart specialize in selling blind boxes, often with brands directly from East Asia. Compare Loot Boxes, the video game equivalent, Collectible Card Game, the trading card game equivalent, and Mystery Box, the supertrope. |
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The Simpsons episode "Lisa Simpson, This Isn't Your Life" begins with the Simpson family driving out to a gas station in the middle of nowhere just to get Maggie a very specific Happy Little Elves figurine found inside a blind box that is given away with every 10 gallons of gasoline purchased. Homer wastes half the day burning off dozens of gallons of gasoline just to get another box, but fails to get the one Maggie wants. He later returns at night and just breaks into the gas station until he finds the right one. | |
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The WarioWare game Twisted! has the "Capsule Machine", which pops out a random souvenir such as a song, toy, figurine, or random item that can be interacted with. | |
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Thomas & Friends: In 2015, Fisher-Price released MINIS, miniature plastic models of characters from the Thomas the Tank Engine television series. Although certain engines and rolling stock can be bought together in multi-packs (where they can be visibly seen), they can also be bought individually in sealed opaque bags. | |
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There are several Jurassic World blind bag sets. | |
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Sesame Street: The Sesame Street Surprise Plush Boxes have tiny plush version of Sesame Street characters. | |
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Ralph Breaks the Internet features a scene where Ralph tries to make as many memetic videos as possible in order to make enough cash to buy a new steering wheel for the Sugar Rush arcade machine. Amongst the gags is Ralph doing a blind box unboxing video for a fictional brand based off of a Show Within a Show. He opens the box and is instead swarmed with a bunch of bees (hitting two memes in one as "bee puns" are a trend in-universe). | |
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In Persona 5, there's an area where you can buy random collectables from a capsule machine. Morgana comments on the rarity of each one. If you get an especially rare collectable, you can trade it to a collector nearby for a useful item. | |
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LEGO did this with the collectible LEGO Minifigures line, with an assortment of characters; some inspired by history or fiction, others more random. Most came with some new mold that hadn't been seen in an existing set. As well as generic series, they also had series focused on the GB Olympics, The LEGO Movie, The Simpsons, Disney, German Football, The LEGO Batman Movie, The LEGO Ninjago Movie, the Harry Potter and Fantastic Beasts franchise, The LEGO Movie 2: The Second Part, Looney Tunes and The Muppets. Other similar concepts are the Power-Up Packs from the Super Mario subline (which features brick-built characters) and the Bandmates from the Vidiyo line (which contain both minifigures and additional tiles to use with the line's dedicated AR app). |
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Ryan ToysReview, as a channel initially based on toy reviews, has sold various blind bag- and box- items, based on the channel's characters. | |
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During the Transformers: Prime toyline (whose Japanese release featured transforming weapon robots known as the Arms Microns as an addition), four waves of Arms Microns featuring both new animal-shaped characters and small-sized renditions of the main cast of the show were released as Gachapon surprises. The first two of them also got a limited release in Europe as blindbags. | |
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BattleTech got into this, surprisingly. In 2019, it launched a Kickstarter for a new box set release, and one of the add-ons for this were Salvage Boxes, which each contained a single random miniature from the ones being produced in the Kickstarter. These turned out to be immensely popular, so Catalyst Gaming Labs decided to make them available for general retail purchase. note As BattleTech is not a collectable game and all the figures have the same general rarity, it was deemed more fitting to list the example here rather than under Collectible Card Game. | |
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Pokémon has done various series through other companies. Along with the Re-Ment series which sets the Pokémon in more natural setting such as the forest or lakes, there are also small toys and/or playsets frequently based on selected Pokémon. (Pikachu, as the Series Mascot, often is prominent in a line.) This also happens connected to the anime, promoting the newest generation airing at the time. | |
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Digimon Story: Cyber Sleuth and its interquel Digimon Story: Cyber Sleuth - Hacker's Memory feature Digimon Medals as a collectible. While a few of them can be obtained as Random Drops by defeating the corresponding Digimon in battle, most of them (which feature Digimon that aren't available by themselves in the game) must be collected from capsule machines scattered in multiple overworld maps, with a few ones in Hacker's Memory that are given to you by Victory Uchida in his once-per-chapter appearances (which can be missed if you don't know where to search him). These medals can be brought to a collector in Nakano to get some extra items upon reaching certain milestones, and his collection from either of the two games can be brought to the other one via Old Save Bonus. | |
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The Tiny Turbo Chargers are another line of chibi Transformers, this time transforming and based on both the Transformers Film Series and Transformers: Cyberverse. | |
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Kirby and the Forgotten Land has a capsule machine in the hub area. Kirby can spend coins on it to collect mini-figurines. You can also find capsules in the stages, though you naturally can't see what figure you get until you open one at the end of a stage. | |
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The doll company Penny's Box paired with doll maker Dollzone to make a small blind box version of their Antu dolls in 2022 and released one of the first widespread series of miniature blind box ball-jointed dolls, the Nature Secret series; this was followed by multiple other series. The 13-15cm tall dolls are more costly than the average blind box collectable at about $25-$30 each. The dolls have plastic molded removable hair (rather than wigs or rooted brushable hair), removable clothing, and are either elastic strung or vinyl-jointed BJDs with a large range of movement like their larger counterparts, allowing the same kind of posing; some dolls also come with extra exchangeable hands. Within a line (or brand) parts can swap along a series (and rarely between brands); e.g. the plastic wigs from the Nature's series can fit the heads of the "School Haunting" dolls. Series have four to six variants and and often include one to two "hidden" rarer dolls that are harder to find. The concept of mini-blind-box BJDs has expanded to other brands such as Simon Toys (with their Teenar and Liroro series), BEEMAI Bonnie, Lucky Doll, and NAGIDoll (to name a few). | |
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The Transformers: Robots in Disguise toyline featured the Tiny Titans, a series of blindbag minifigures featuring characters from both the Robots in Disguise cartoon and G1, with the addition of a pair of Beast Wars characters. | |
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Animal Jam Adopt-A-Pet: A plastic house-like container containing a small pet figurine which can be used to unlock the Virtual Pet in-game. There are about 200 of them. Good luck. | |
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American Girl started a series of Mystery Packs in 2021. The bags have sets of doll-sized accessories, often from larger items (e.g. food items from kitchen playsets, pencils and notebooks from school sets, or a camera that came in a past larger accessory set). Two sets from each set are considered rare and harder to find. There have also been themed all-in-one bags which contain multiple packs for Christmas, Hanukkah, and Easter. | |
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In the same time period, the Micromaster combiners (which were sold on cards in western countries under the Universe and Energon lines) were also released in blindboxes, alongside a reprint of the Multiforce from Transformers Victory as their final wave. | |
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Other similar concepts are the Power-Up Packs from the Super Mario subline (which features brick-built characters) and the Bandmates from the Vidiyo line (which contain both minifigures and additional tiles to use with the line's dedicated AR app). | |
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Sylvanian Families sells smaller baby and toddler characters in blind bags. | |
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Transformers dabbed multiple times into the craze: In Japan: From 2003 to 2007 exclusive redecoes of Mini-Cons were released in blindboxes under the "Micron Booster" name. In the same time period, the Micromaster combiners (which were sold on cards in western countries under the Universe and Energon lines) were also released in blindboxes, alongside a reprint of the Multiforce from Transformers Victory as their final wave. From 2005 to 2014, the Legends class molds from the Cybertron, Universe and movie trilogy lines were sold in blindboxes under the "EZ Collection" name. During the Transformers: Prime toyline (whose Japanese release featured transforming weapon robots known as the Arms Microns as an addition), four waves of Arms Microns featuring both new animal-shaped characters and small-sized renditions of the main cast of the show were released as Gachapon surprises. The first two of them also got a limited release in Europe as blindbags. In Western countries: The Loyal Subjects (a toy company specialized in vinyl blindbags of licensed characters) did three waves of Transformers figures. The character cards included with them are infamous for copypasting the opening paragraphs from the Transformers Wiki for the character bios, to the point that one of them (Swoop's) used a joke caption found on one of them as the character's motto. KRE-O (A short-lived competitor to LEGO made by Hasbro) had a few waves of blindbag minifigures. The Transformers: Robots in Disguise toyline featured the Tiny Titans, a series of blindbag minifigures featuring characters from both the Robots in Disguise cartoon and G1, with the addition of a pair of Beast Wars characters. The Alt-Modes line is a series of Super Deformed figures sold in blindboxes whose bodies can be replaced with small renditions of their altmodes by flicking the Autobot/Decepticon insignia-shaped tabs behind their heads. The Tiny Turbo Chargers are another line of chibi Transformers, this time transforming and based on both the Transformers Film Series and Transformers: Cyberverse. Transformers: BotBots are a line of chibi Shopkins-esque characters that transform into common objects, sold in blind packages or in multipacks where only one of them is hidden. |
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