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Brand Names Are Better
- 101 statements
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- 18 referencing feature instances
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One of the more Common Fan Fallacies that exists is that products that carry brand names are higher in quality, taste better, last longer, and so on than lesser known names or even generic products. Related to this is the idea that, the more expensive something is, the better it will be. Neither of these ideas is necessarily so... it is often proved that the only real difference between High Priced Brand X and Generic Product Y is the name on the label. Sometimes, it is true that the more expensive product might have been made with higher-quality materials, thus justifying the price tag as opposed to the off-brand—but this isn't always the case, as many store-brand items have the exact same ingredients-list. Indeed, this trope is all about how people prefer the name brands, when the difference just isn't there. Also, it is very common for many big name companies to make a generic/store brand version of the product as well, which means that the only differences are the price and packaging. Can be a form of Up Marketing if the brand name is intentionally designed to appeal to wealthy shoppers. See also Conspicuous Consumption, when flaunting the brand name gives the perception of class. Also related to the Placebo Effect, in that the belief of an item's better quality may be enough to make it really seem better. Compare Expensive Glass of Crap, when switching the labels on a cheap and an expensive product is all it takes to convince would-be snobs that the cheap one is better quality. |
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| Brand Names Are Better / int_16ce5366 | type |
Brand Names Are Better | |
| Brand Names Are Better / int_16ce5366 | comment |
In Delenda Est, "Ollivander" wands are (rightfully) seen as far superior to "Wanda & Wandel's" and thus the latter goes out of business. | |
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An episode of Bones features the owner of a cheap winery getting back at the expensive winery next door by putting cheap wine in knockoff bottles. Almost no one noticed. | |
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| Brand Names Are Better / int_27b0262b | type |
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| Brand Names Are Better / int_27b0262b | comment |
Played with in a MythBusters episode, where a myth about filtering vodka was tested. In a double-blind test, an expert was able to taste which was the expensive vodka, which was filtered rotgut (and even how many times it was filtered), and which was unfiltered rotgut. (A test of chemical composition found that both the filtered and unfiltered rotgut had virtually the same composition as each other, while the top-shelf vodka had a distinct composition to the others.) Jamie, apparently something of a vodka connoisseur, also did reasonably well, rating the top-shelf brand over all others and getting the order close to correct. Kari, on the other hand, actually rated the unfiltered rotgut over the top-shelf brand. | |
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| Brand Names Are Better / int_2a162f17 | type |
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In one episode of 101 Dalmatians: The Series, Dearly Farm runs out of its usual supply of Kanine Krunchies-brand dog food. Lucky, Cadpig, Rolly, and Spot are offended and horrified when they hear that they'll get AnyMutt brand kibble instead, arguing it must be worse because it doesn't have TV adverts. After foiling an attempted robbery on the local store, the pups and chicken are rewarded with dog food. Said dog food is AnyMutt, yet they didn't notice the difference. Or care since AnyMutt is apparently just as good, if not better. | |
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| Brand Names Are Better / int_3c7dd9d4 | type |
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| Brand Names Are Better / int_3c7dd9d4 | comment |
In Fallout 4 and Fallout 76, name brand junk has more/better components, so you'll get more springs and gears from a Carlisle typewriter than a generic one, more nuclear material and circuitry from Wakemaster alarm clocks than regular ones, etc... | |
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| Brand Names Are Better / int_3e5de40b | type |
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Used in Scrubs where Turk buys an off-brand pregnancy test that takes longer than the name brand. This leads to a whole story where Turk knows about his wife's pregnancy before she does. | |
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| Brand Names Are Better / int_3f633fb4 | type |
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The entire designer clothing industry hinges on this. Addressed in Cracked's "4 Celebrity Products That Are Proof People Will Buy Anything". | |
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| Brand Names Are Better / int_4b5dbe41 | type |
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| Brand Names Are Better / int_4b5dbe41 | comment |
Clerks: The Animated Series had Randal correct a bleeding customer asking for Band-Aids, demanding they be referred to as "Adhesive Strips". He's weaning people off of brand names. Yep, no spine of Jell-O here, my friend. | |
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In Tricky Business, the gangsters running the casino boat initially had bottles of various expensive liquors, but once they ran empty, they were simply refilled with the cheapest brand thereof. Customers never knew the difference. Many Real Life bars have gotten in trouble for this, by the way. | |
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| Brand Names Are Better / int_8d81f086 | type |
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| Brand Names Are Better / int_8d81f086 | comment |
On Monk, Monk will only drink Sierra Springs water. This is due to being Obsessively Organized. Until season 6 when he suddenly changes to the fictitious Summit Creek water. In Mr. Monk Gets Cleaned Out, he goes to Fiji water. | |
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| Brand Names Are Better / int_90a3a7f4 | type |
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| Brand Names Are Better / int_90a3a7f4 | comment |
In an episode from the first season of Kim Possible, it's revealed that Smarty Mart (Ron's favorite store) and Club Banana (Kim's favorite store) are owned by the same company—in that same episode, it also turns out that (at least when it comes to clothing) pretty much all the stuff sold at Club Banana can also be bought at Smarty Mart for way cheaper prices. In fact, as Ron notes, pretty much the only real differences between the clothing sold at Club Banana and Smarty Mart is the logos and the prices (and, as it turns out at the end of the episode, what they call the colors for at least some of their productsnote Kim and Ron see a pair of boots in the catalogues for their favorite respective store chains, and the Club Banana-catalogue calls the color "onyx" while the Smarty Mart-catalogue calls the color "black"). Another way that Club Banana differs from Smarty Mart is that Club Banana (which is still a fairly high-end store compared to Smarty Mart) sells actual designer labels. In the final season, Kim's mission outfit gets ruined. After finding that Club Banana no longer sells the style, she reluctantly looks for a "cheap knockoff" at Smarty Mart (but can't find it there either). |
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| Brand Names Are Better / int_9ce851a3 | type |
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| Brand Names Are Better / int_9ce851a3 | comment |
A recurring gag on Malcolm in the Middle is that, when Lois is trying to get one of the boys on her side, she does so by letting him have a name-brand soda. | |
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| Brand Names Are Better / int_ae6538c2 | comment |
There's the true story, dramatized in the movie Bottle Shock, of how a new American wine defeated well-known French wines in a taste test... in France. They call it the Judgment of Paris, and all the (French) judges were absolutely horrified at what they'd done. | |
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Garth Marenghis Darkplace includes a parody, in which the hero delivers a lecture on the important of using name-brand batteries. This is either the result of in-universe Product Placement or in-universe Writer on Board. | |
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Between the Lines (MrQuestionMark): Averted. In Chapter 1: | |
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| Brand Names Are Better / int_e293455a | type |
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| Brand Names Are Better / int_e293455a | comment |
In Buffy the Vampire Slayer, Cordelia Chase once said that, when she goes shopping, she always buys the priciest thing she can find. "Not because it's expensive, but because it costs more." | |
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| Brand Names Are Better / int_f6bc8d0c | comment |
Demonstrated and lampooned in an episode of Penn & Teller: Bullshit!, where they set up a fake "designer water" restaurant in an upscale neighborhood. Whatever the clients ordered, they ended up getting municipal tap water from a garden hose in the back. Even so, they tasted differences between the "flavors", implying that the placebo effect is involved. | |
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| Brand Names Are Better / int_f988b606 | type |
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Played straight in the animated film Foodfight!, where Brand X is the villain and several advertising characters have cameos. | |
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