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Cereal Vice Reward
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For all the struggles over making sure normal television shows have "positive influences", commercials seem exempt from this. Nowhere is this more obvious than in children's breakfast cereal commercials. Children are rewarded for being brats, for discrimination, for theft, and a number of other deadly sins. Often times they even torture cartoon characters who only want a bowl of cereal, and why? For their own sadistic amusement. It's only a matter of time before they get rewarded for being "cereal killers". The main message seems to be that, as long as it helps you acquire their cereal, the ends justify the means. Interestingly, the fact that it's the adults who buy the kids the cereal is completely lost. This may be because they're expected to not be watching. The Aesop gets even more Family Unfriendly in that the cereals are usually portrayed as so addictive to the mascots and/or kids as to earn them a top spot on the Controlled Substance list. Hard drugs: part of photographed next to this balanced breakfast! Although the description above mentions cereal as an example, this trope actually applies to all commercials where this kind of behavior occurs. For cases where the cereal itself should be suspect to close parental scrutiny (but somehow isn't), see Chocolate-Frosted Sugar Bombs. The Power of Cheese is when the means used to acquire the product aren't as dark. |
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The "last Rolo" advert was referenced in The Sacred Diary of Adrian Plass, when Adrian gives Leonard his last fruit gum in thanks for accidentally deflating a Large Ham preacher, and adds "Greater love hath no man..." | |
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In The Infinite Loops there has been a Running Gag of the Trix sisters (as in the villains from Winx Club) being involved with the cereals they share their name with. After they finally started Looping, one of their Loops was as a trio of Trix rabbits, with the witches getting increasingly annoyed at the kids that continue to interrupt their breakfast by attempting to steal the cereals of three immensely powerful witches that look like cartoon rabbits. | |
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The Toontown Online commercials show kids running talent shows, baseball games, martial arts contests, etc., while Cogs will attempt to join the fun and do not seem to be doing anything particularly underhanded. Joining the talent show results in death by anvil, joining the baseball game means pies are thrown to humiliate the poor Cog, and the kids cheat using a hose in the martial arts contest. The Cogs' only crime seems to be... ugliness, though they're actual villains in the game trying to make Toontown all grey and corporate. | |
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Spoofed in The Simpsons. A video game commercial instructs kids, "Tell your parents, 'Buy me Bonestorm or go to hell!'" Bart immediately says just that to Marge, who reacts about how you'd expect. | |
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This trope was parodied in an episode where cereal mascots re-enact Scarface (1983). They make a living smuggling sugar — which they inhale. At one point, the "Stix Bunny" says, "Do you know how rich I'm gonna get selling all this cocaine- I mean, sugar! I meant to say, sugar. Okay?" | |
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We Bare Bears: Near the beginning of "Audition", the Bears watch a commercial where some kids try to steal a box of Frosty Fluffs cereal from the mascot, Freshy Bear. | |
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Parodied in Rick and Morty in a commercial featuring a leprechaun with rabbit ears talking about how he's going to eat his cereal quickly before anyone shows up to take it away from him. However, right after he finishes eating, two kids show up, restrain him with duct tape, cut his belly open, and eat the cereal out of his digestive tract as he screams in horror and agony. There's also the bizarre Eyeholes commercial, which features the Eyehole Man, who beats up anyone who tries to eat Eyeholes, and tells them "Get up on outta here with my Eyeholes!" The twist is that he's not just a character conjured up for the commercial, he's actually a real guy, and he really will attack you if you try to eat Eyeholes, as Jerry would later discover. |
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Cracked made a parody video depicting what would happen if the cereal mascots got serious about stealing the cereal. The video starts with a group of cereal mascots (i.e. Lucky, the Trix Rabbit, Cookie Crook, Barney Rubble, and Tony the Tiger) being brought together at Cap'n Crunch's mansion. The cap'n proposes that they all work together to rob a cereal distribution center in the greater Midwest. We are walked through the planning stages, though they are interrupted by bickering about each mascot's different ways of stealing their cereal, which ends with Lucky saying that there are a lot of things not covered in the plan. We then promptly cut to after the job is pulled off......and in a scene parodying Reservoir Dogs, Trix Rabbit is bleeding heavily from a gunshot wound to the chest and the others wonder what went wrong, and just as Tony is about to say something, the police riddle the car, and it crashes, killing the cereal mascot thieves. | |
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In the episode "Let's Go to the Hop", about a drug craze running through the kids' school, in what is also a parody of The Breakfast Club, a group of cereal mascots with real addictions was used, such as Tony the Tiger: | |
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The Adventures of Dr. McNinja has an advertisement in which a guy headbutts his way through a window to deliver some "synthotreats". | |
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Breakfast of the Gods revels in this trope. Sonny is a pathetic, psychotic junkie and the Trix Rabbit and Sugar Bear have both kicked their habits and are desperately trying to stay clean and sober. Count Chocula and Franken Berry are leading the forces of darkness, and Tony the Tiger and Cap'n Crunch are the pillars of good. | |
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As The Nostalgia Critic noted in a video featuring retro commercials, Barney's schemes often cost way more money and time than it would take to just go buy a box of cereal. The one in the video involved him throwing a live rock and roll concert. The Critic even role-played as Fred lecturing Barney about his constant attempts, and mentions Betty has turned to stripping because of this. Fred goes as far as to ask why Barney steals his cereal in particular, and Barney states the reason as "it came from your wife's box", causing Fred to snap and chase Barney with a gun. | |
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The Powerpuff Girls: Parodied in "Jewel of the Aisle". A random, no-name crook escapes by hiding out in a cereal factory, but loses the giant diamond he stole in a box of cereal that ends up at the Powerpuff household. He dresses up as the mascot "Lucky Captain Rabbit King" and tries to get the box, but the girls insist he has to trick them as per the commercials. The crook ends up Becoming the Mask in short order and forgets all about his original goal. After one failed attempt too many, he breaks down and sobs that all he ever wanted was some cereal. Bubbles, being the sweet girl that she is, offers him a box. The overjoyed rabbit gleefully enjoys it... taking off his mask and revealing that he was really the crook that the girls were looking for. Cue No-Holds-Barred Beatdown. | |
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Barney and Fred of The Flintstones fame hawk their various Pebbles Cereals. Typically Barney steals Fred's cereal through deceptive means, and Fred chases Barney and screams threats. Barney, apparently, is meant to be the one you root for. Barney gets his annual bowl of the stuff at Christmas when Fred is scolded by Santa. This seems mostly done justifiably, since their relationship in the actual show is Barney as the good-natured goof, and Fred is the oblivious hothead. Some of the commercials even inverted thing scenario and showed a huge double standard. In them, Fred would be the one trying to use deceptive means to steal his cereal back from Barney and Barney would always see through him and completely humiliate him instead. Fred is tasked for not sharing, yet somehow, Barney's attempts at larceny, including deception and making accomplices of their pets and children, are let go without a peep. In one of the earliest commercials Barney may have once asked for the cereal; he quickly became a klepto, addicted to the thrill. note The first Pebbles' commercial had them all on a houseboat, saying how great the cereal was. Later on they noticed the campaign was wearing thin and have dropped the theft; now Fred cheerfully shares his cereal and describes how 64 Pebbles pieces can "rock your whole mouth", while Barney experiments and discovers that eating less than 64 pieces results in wild and unpredictable transformations. As The Nostalgia Critic noted in a video featuring retro commercials, Barney's schemes often cost way more money and time than it would take to just go buy a box of cereal. The one in the video involved him throwing a live rock and roll concert. The Critic even role-played as Fred lecturing Barney about his constant attempts, and mentions Betty has turned to stripping because of this. Fred goes as far as to ask why Barney steals his cereal in particular, and Barney states the reason as "it came from your wife's box", causing Fred to snap and chase Barney with a gun. |
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Parodied by The Onion with The Hammurderer, "a mischievous, homicidal imp who kills McDonaldland characters and takes their sandwiches." | |
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Parodied in an episode of Invader Zim, when Dib encounters Turkey Neck, who complains about those darn kids who are always after his "lucky neck meats". | |
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Robot Chicken: This trope was parodied in an episode where cereal mascots re-enact Scarface (1983). They make a living smuggling sugar — which they inhale. At one point, the "Stix Bunny" says, "Do you know how rich I'm gonna get selling all this cocaine- I mean, sugar! I meant to say, sugar. Okay?" The Flintstones' "Pebbles" commercials were also parodied: "Dammit Fred, I just wanted some of your fucking cereal!" after Barney accidentally killed Fred when Fred was beating him up for stealing his cereal. |
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Several episodes of Codename: Kids Next Door feature The Delightful Children From Down The Lane kidnapping a large number of children in order to torture them by having a birthday cake in front of them - and not sharing. The main characters frequently stop the Delightful Children from eating the cake, thus invoking the trope themselves, but with the reasonable justification that their goal is to share the cake with the captives... and also to rescue them from their kidnappers, of course. A straighter example was Op. MUNCHIES. The kids and their villains spend the episode at the supermarket fighting over the last box of Rainbow Munchies cereal. They end up in an Enemy Mine situation when Nightbrace buys the box and intends to destroy the cereal because it's bad for one's teeth. |
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Family Guy: There was a parody Asian Trix commercial, where after the kids say the line (in the stereotypical Asian Elmuh Fudd Syndwome), the rabbit angrily responds "You share!", kills them and runs off with the Trix. So satisfying to watch... In the episode "Let's Go to the Hop", about a drug craze running through the kids' school, in what is also a parody of The Breakfast Club, a group of cereal mascots with real addictions was used, such as Tony the Tiger: |
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Atlanta used this in a Parody Commercial that satirized Police Brutality. The wolf mascot of "Coconut Crunch-Os" cereal tries to steal some cereal from a bunch of black kids, only for a white cop to show up and beat the crap out of him. | |
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The following is a list of statements referring to the current page from other pages.
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Advertising Tropes | |
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Food Tropes | |
| Breakfast of the Gods (Webcomic) / int_108f0ae9 | type |
Cereal Vice Reward | |
| Codename: Kids Next Door / int_108f0ae9 | type |
Cereal Vice Reward |
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