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Dada Ad
- 167 statements
- 30 feature instances
- 61 referencing feature instances
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When it comes to a Mind Screw, the justification of True Art comes to mind. But not when a work has a primary purpose other than art. A Dada Ad, named after the Dada art movement, is when some people forget they were hired to sell a product and instead create ads that just confuse potential customers. Not only do they not know what's going on, but when (or if) the product is finally revealed, they may be confused even more. Note Values Dissonance can come into play here. What's confusing in some countries and regions is normal elsewhere, so examples of ads should make sure they're confusing in the region in which they are placed. Alternatively, they may have been trying to make a splash for their ad company and forgot about the client. A third possibility is that a bizarre ad may be less likely to be fast-forwarded through by DVR viewers, and well done ads of this type can be quite memorable if they somehow successfully manage to link the product to the ad. Compare Gainax Ending, What Were They Selling Again?. Contrast Exactly What It Says on the Tin, or at least the trope-naming Ronseal adverts. Perfume Commercial is a subtrope. Not to be confused with a commercial featuring Indian cricketer Sourav Ganguly, who is affectionately called “dada� meaning grandfather or boss. |
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Dropped link to AwkwardlyPlacedBathtub: Not an Item - FEATURE | |
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Dropped link to HandWave: Not an Item - FEATURE | |
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Dropped link to MichaelJackson: Not an Item - IGNORE | |
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| Dada Ad | isPartOf |
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| Dada Ad / int_1da94654 | type |
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| Dada Ad / int_1da94654 | comment |
The Gruen Transfer has two regular segments that deals with this type of ad: "What Does It Mean?", in which they often contact the original ad agency to explain what was going on, and "What Is It For?" in which the product shot is cut off the end, and the panelists have to guess which product is being advertised. | |
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| Dada Ad / int_261c8d3f | comment |
The Simpsons: In "Mr. Plow", Homer hires a fancy ad firm for his plowing business, and they give him a weird Calvin Klein Obsession knock off complete with a Citizen Kane Shout-Out. "In Marge We Trust" has the "Mr. Sparkle" ad for a Japanese dish soap which begins fairly normally, but quickly descends into madness, with underwater go-go dancing girls who change into dancing sumo wrestlers when the mascot breathes on them, and a reporter interviewing a two-headed cow which then disintegrates. "Sunday Cruddy Sunday" has a controversial Super Bowl commercial where a man visits a gas station and a group of scantily-clad female mechanics service his car seductively, parodying the music video for ZZ Top's "Gimme All Your Lovin'" with "Legs" accompanying the ad. The ad ends with the camera zooming in on one of the women's breasts with a crucifix necklace hanging over them. An announcer says "The Catholic Church: We made a few... changes!" |
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| Dada Ad / int_2a5be0b5 | type |
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Another PlayStation example: The American ad for Um Jammer Lammy depicted a car jumping a ramp and crashing into a pool at high speed, while listening to the Stage 4 music. | |
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| Dada Ad / int_30cf38e0 | comment |
A man gets on a train and bleats like a sheep. As anyone would do in such a bizarre situation, the rest of the passengers start laughing in a way that makes the room in Evil Dead 2 look like Ben Stein. A girl walks into the train at starts clucking, then a man barks. Clearly, racism is wrong. | |
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| Dada Ad / int_3f3abe9 | type |
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In Rick and Morty, there's the ad for Turbulent Juice. Morty's reaction says it all. | |
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| Dada Ad / int_3f4a104b | type |
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Mocked at least once in Dilbert with the Amorphous Ad Company. | |
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| Dada Ad / int_3f633fb4 | type |
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Cracked has articles about this. | |
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In Rocko's Modern Life, the title character becomes an underwear model and appears in a surreal ad, he asks the director what this has to do with underwear. "Everything" the director says. | |
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Dada Ad | |
| Dada Ad / int_47f0eac3 | comment |
In Metalocalypse, the members of Dethklok sign a number of endorsement deals, and star in a series of ads that have them interchangeably starring out over the sunset atop a mountain in the desert (with a score straight out of a Perfume Commercial). | |
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| Dada Ad / int_5d588cfb | type |
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| Dada Ad / int_5d588cfb | comment |
The Apprentice usually features a task where the teams create a television advertisement for a certain product. Almost invariably, the first team's ad will be a heavy-handed and unrealistic scenario, while the second team follows this trope to the letter. The first team will usually win, as perhaps best illustrated by the task in Series 4 in the UK. (The ads begin at 0:30 and 2:48, and Alan Sugar voices his opinion on Dada Ads at 4:13) There was one time when both teams (tasked with advertising a body wash) came out with something like this. One depicted a runner splashing the soap on his face, without rinsing it off, and the other was entirely themed around gay sex innuendo, which doesn't fly on mainstream US advertising. Needless to say, neither team won this round. Alan Sugar once described this trope as one of his pet hates on Room 101 so it's not surprising he would rule against ads using it. Although some of those ads were horrible anyway, like the already infamous Pantsman advert from series 5. An attempt to sell a cereal called Wake Up Call by advertising it as what you need to stop you putting your pants on over your clothes. note Pants, in this case, meaning "underwear". And the mascot was Pantsman, a superhero who wears his pants over his clothes. The team Handwaved the Fridge Logic of this by saying only Pantsman can wear his pants over his trousers, never mind that most kids view superheroes as role models and want to do what they do. Unsurprisingly, they lost and Philip, the creator of Pantsman, will most likely Never Live It Down. Because Who Would Be Stupid Enough? to design an advertising campaign based on pants? |
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| Dada Ad / int_7f39a041 | type |
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| Dada Ad / int_7f39a041 | comment |
In Gintama, what started off as four minutes of talking mannequins suddenly became a PSA for the switch from analog to digital television. | |
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A 30 Rock episode featured an eccentric businessman played by Steve Martin, who owned a company called SunStream. Eventually, it's revealed that he's a fraud and SunStream is a sham company. He points out that "If you ever watched our commercials, we never said what we did" and then the show cuts to one such ad. | |
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| Dada Ad / int_8e549f61 | comment |
Existential Comics: When brainstorming for advertisement ideas, Soren Kirkegaard decides the one thing people are missing in their lives is the awareness of their existential angst, and that they need to make an ad appealing to it. The result is a black and white short film about the intrinsic despair of human life and the inevitable regret whenever one makes a choice. It's a commercial for Taco Bell. | |
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A Frontline examination of advertising today states that all this got started by an Acura commercial, which was a shot of a thunderstorm in the distant Savannah. | |
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The Now Show Book of Records awards them the prize of most baffling adverts ever. "What any of that has to do with a bar of chocolate, God alone only knows." | |
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| Dada Ad / int_9ec0556a | comment |
Lars M. Dusseldorf made a commercial for the 2011 Chicago Comic and Entertainment Expo featuring random dancers, a song with lyrics that constantly repeated, "C2. E2.", and such phrases as, "Are C2 and E2 lost in a world without meaning? No. C2E2 is life!" | |
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| Dada Ad / int_a183d57f | comment |
Likewise, the crew of Futurama has a commercial made about their delivery service, but upon viewing the finished product (which is based on the 1984 Apple ad mentioned above) are baffled by the abstract imagery and conflicting messages. | |
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Serenity gives us a commercial for Fruity Oaty Bars, which features, among other things, a man being made from a mouse, a squid coming out of a woman's blouse, and a Japanese man upset that he has dishonored his family by not remembering to buy some of the product. The commercial is also designed to set River Tam off into an uncontrollable ball of Waif-Fu melee destruction in order to make it more difficult for her to remain in hiding. | |
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| Dada Ad / int_b0fc9724 | comment |
Saturday Night Live loved to parody this (at least in The '80s). One ad had two people standing around making small talk for 30 seconds, and then the name of a defense industry company appears. | |
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Dada Ad | |
| Dada Ad / int_bfef9cdb | comment |
In Welcome to Night Vale, every episode has a segment where Cecil says "And now for a word from our sponsors..." followed by something that at best only vaguely resembles an ad. In one case, it's just Cecil making strange groaning noises for a couple seconds. In many more, a bizarre monologue is followed by the non-sequitur name-dropping of a company or product. Dips into Word-Salad Horror in some cases. | |
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To promote Lick My Decals Off, Baby, Captain Beefheart ran this ad. It has a person flicking a cigarette while "Woe-Is-uh-Me-Bop" plays, while an announcer names off locations and members of The Magic Band, before finishing on Captain Beefheart himself. After this, we are treated to silent shots of The Magic Band, wearing a dark mask around their heads, playing with kitchen utensils, before someone kicks a bowl of porridge in the middle of the road. The ad would later be banned from Metromedia owned stations and recieve complaints from viewers who found it disturbing. | |
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Dada Ad | |
| Dada Ad / int_d69208d2 | comment |
Parodied in Codename: Kids Next Door in the episode where the sectors are showing off their latest advancements in two-by-four technology. Many groups put together small video presentations about their inventions. The French KND shows off their invention with a black and white video about absolutely nothing coherent. The operative evaluating the inventions and demonstrations calls off the ad part of the way through and just asks outright what it's supposed to be advertising. Their response is essentially that True Art Is Incomprehensible. | |
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An ad for Pied Piper on Silicon Valley starts extolling the virtues of tables for thirty seconds, then says that tables are like Pied Piper, then starts showing random objects. How this relates to Pied Piper or even what Pied Piper actually does is never mentioned. This ad is a clear parody of Facebook's "Chairs" ad (see Real Life below). |
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On Happy Endings, Dave made a commercial for his steak sandwich truck. When he shows it to his friends, they point out a couple of flaws, namely that he didn't say the name of his business, or even mention steak sandwiches. | |
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But even so, the "Hard Stuff" campaign does have the Sonic R ad, which goes back to being bizarre. It depicts two live-action humans rendered in stop-motion, flying through a house at high speed while hard rock music plays. You don't even realize it's an ad for a Sonic game until the end, when it shows gameplay and has a robotic voice saying "Sonic R, by Sega. Hard stuff." | |
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Dada Ad | |
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The Marshie ads from Homestar Runner, where the anthropomorphic marshmallow trills in a creepy voice and regular marshmallows suddenly appear with nails in them, for starters. | |
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The Problem Solverz episode "Breakfast Warz" features a commercial for Professor Sugar Fish's Psycho Puffs of Madness cereal, which involves a kid flopping around with a giant rainbow-colored fish laughing in Morse code while their house burns down and bright neon colors flash everywhere. After viewing the commercial, Horace responds with, "Well, that was crazy..." | |
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One of the reasons The Monkees' only feature film Head was a flop is blamed on this avant-garde TV trailer, showing only a dialogue-free black and white film of Andy Warhol associate/publicist John Brockman's head with the word "HEAD" superimposed on his head's right side in the last few seconds, and no mention of The Monkees at all. Granted, with the psychedelic/avant-garde nature of the film, the band's increased Hatedom in the rock music press, and the band wanting to market it outside of their bubblegum audience, this is understandable (although the group had nothing to do with the campaign, and Peter Tork later called the ad "so avant-garde as to be positively repulsive"). | |
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The special features for Cloverfield include a commercial for Slusho, a beverage that appears in many of J.J. Abrams' works. | |
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Dexter's Laboratory had a commercial for Puppet Pals Jeans featuring Deliberately Monochrome models and an eerie lack of music. Also, the Puppet Pals themselves did not show up until the last 15 seconds, though earlier scenes had abstract references to them. At the end, Tom Kenny tries to prevent the viewers from thinking, "What Were They Selling Again??" by informing them (with a French accent), "You know it's Puppet Pals because of the name on the label." | |
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