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Defictionalization

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The complete inverse of Product Placement, Defictionalization is the transformation of a product, object, or Prop from a movie, book or other fictional source into a real item in the real world.note Although they can overlap in some cases - Final Fantasy XV had an Audi promotion and they sold a real car called Audi R8 Star of Lucis that appears and has a backstory in-universe. Almost always done as a merchandising tie-in that helps promote the source, and provides an additional revenue stream to boot.
This can become strange if the product becomes highly recognized. A viewer who doesn't know about the defictionalization may see its appearance in the original source as blatant product placement, or even as a straight documentary.
A Sub-Trope of Life Imitates Art. Related to The Red Stapler which is when fiction (further) popularizes an already existing thing. May overlap with Official Cosplay Gear or Creator's Show Within a Show. Differs from Fake–Real Turn in that the fictional element was never (mis)represented as real. Is often a result of a program that is Merchandise-Driven.
Not to be confused with Deconstruction, or with Reality Bleed or The Fourth Wall Will Not Protect You (which are story devices about the fictional world blurring with real ones). A similar trope, where a fictional concept will become real and interact with the real world, either in fiction or real life, is Reaching Through the Fourth Wall. Also see Fictional Video Game.
Compare with Ascended Fanon, which is fan-made depictions of characters or plot turned "real" by the author, and Science Imitates Art, when a work of fiction serves as an inspiration for real-life scientific nomenclature.
Examples should be listed under the medium of the work they originally appeared in.
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