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Destroy the Product Placement
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There are movies, series and other things which incorporate (or they must, even if the story doesn't warrant it) some Product Placement either obviously or subliminally. So, it looks like you'll have to watch it standing there, even if it's annoying the hell out of you. Right? WROOOONG!!!! Do you have a McDonald's® standing in the middle of a fight between the hero and the villain? Why not destroy part of it in order to use the frying oil against the villain? Do you have a Pepsi® truck in the middle of a car chase scene? Why not have a bunch of cars crash into it in order to make it explode? Or why don't you just have the characters destroy an entire mall while they fight each other with all sorts of punches, kicks and gratuitous use of Apple® products against each other's faces? Usually, this is done for two purposes: Sake of the plot. For example, in an action movie it's generally assumed that there will be damage, and you need to use what's closest to you (especially if you fight in a supermarket or a mall); As a form of Take That! or Stealth Parody against the companies which got involved in the first place. Whether it's done humorously or in a mean-spirited way, it's good for our products. It's also done in order to bring the product placement to the forefront of the action rather than relying on the subliminal. For example, instead of having a Coca-Cola® can on a table and hoping the viewer's mind picks up on it, the characters pick it up and use it to hit others so the viewers will see it a bit more obviously. Sometimes the products will remain intact when advertisers don't want to see their expensive product shown being damaged, broken or destroyed in any way whatsoever for fear that people won't be interested in it. In that case, the products will be shown as being Made of Indestructium. Compare/contrast Product Displacement, in which there's no destruction, but you certainly won't see the product itself. See also Our Product Sucks, in case a print ad or a TV commercial does this sort of destruction. See also Biting-the-Hand Humor, for when the movie/show pokes fun at the company/network itself. See Prop. If you can't use the actual product, just use a Shoddy Knockoff Product. It's just as effective. (BOOOOOM!) *winks! |
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Fight Club has a few instances, fitting the movie's irony and anti-consumerism messages: Project Mayhem members smash in a Volkswagen Beetle and break into a Mac store. Project Mayhem members break a large spherical sculpture and send it rolling into a Starbucks shop. |
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An entirely fictional example happens in Megas XLR. In almost every episode, something owned by Pop TV gets destroyed. Billboards, buildings, satelites, etc. It's all one large Take That! over the poor treatment MTV gave the creators during their previous show. | |
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GoldenEye has James Bond destroying a Perrier Truck in St. Petersburg with a Tank. (and Perrier, whose inclusion in the movie led to a sales spike, actually demanded that after filming, all the cans were picked up, lest bystanders do so and misuse the cans...) | |
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Happens in-universe in RoboCop (1987), where the 6000 SUX, driven by the villain, gets wrecked in one scene. It's a Brand X of the Ford Taurus' competitor, the Pontiac 6000. | |
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Some James Bond movies have this: In Moonraker, during the fight in the ambulance, James Bond and an enemy henchman fall out of the back on a gurney and roll down a hill. Bond falls off, the henchman continues down and eventually hits and is stuck in a billboard for British Airways, causing some damage. A cable car station is clearly adorned with a huge banner for 7-Up. After Jaws fails to kill 007, his car not only does ram through the station, but it also clearly damages the 7-Up signs in front. GoldenEye has James Bond destroying a Perrier Truck in St. Petersburg with a Tank. (and Perrier, whose inclusion in the movie led to a sales spike, actually demanded that after filming, all the cans were picked up, lest bystanders do so and misuse the cans...) Given Bond's car is prone to wanton destruction, many a brand-new vehicle suffers a terrible fate. The World Is Not Enough stands out because just as the filmmakers visited BMW and were shown the Z8 that the company was willing to provide, they were asked for what was planned... "sawing the car in half" was not what the Germans expected. Then again, the car that got cut was just a replica shell, not the real thing. And it ended up at a Museum afterwards.◊ In Skyfall, Bond crushes lots of Volkswagen Beetles with a backhoe in the opening sequence. |
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A subversion in Heroes has a Nissan Versa remaining untouched during a gunfight. | |
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The Watch (2012) has the neighborhood's local Costco as a major plot point, as the base of the aliens is right beneath it, and thus needs to be assaulted. Obviously, the movie ends with the place being blown up sky-high by the heroes, with close-ups of various products (on fire) flying through the air. | |
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A variation: season two of The Boys (2019) features prominent product placement for the citrus soft drink Fresca... as the drink of choice for the Church of the Collective, a Scientology parody that recruits The Deep following his public disgrace in the first season as part of what he hopes will be his redemption arc that'll get him back into the Seven, engages in shallow "charity" that puts evangelism before actually helping people, gathers blackmail on its superhero members to give back to their employers at Vought International, and (like Vought) has ties to the original Nazis. Any mention of Fresca made on the show carries sinister connotations, such as when The Deep asks A-Train if he wants a Fresca, indicating that he's trying to recruit A-Train into the cult. When Alastair Adana, the head of the Church of the Collective, gets his head exploded at the end of the season, we see the can of Fresca he just opened sitting on the ground, its contents spilling into the pool of blood at his feet. | |
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In Sonic the Hedgehog (2020), Tom's Toyota Tacoma gets harpooned by Dr. Robotnik, right into the dashboard, and the top is sawed off by drone lasers. Somehow, the truck still drives in spite of the abuse. | |
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In Moonraker, during the fight in the ambulance, James Bond and an enemy henchman fall out of the back on a gurney and roll down a hill. Bond falls off, the henchman continues down and eventually hits and is stuck in a billboard for British Airways, causing some damage. A cable car station is clearly adorned with a huge banner for 7-Up. After Jaws fails to kill 007, his car not only does ram through the station, but it also clearly damages the 7-Up signs in front. |
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The climax of Jurassic World features the main shopping/restaurant area of the park getting swarmed by pterosaurs, including one of the film's most horrifying scenes in Zara's death, before later serving as the site of the Final Battle between the Tyrannosaurus rex and the Indominus rex. Most of the licensed stores there, most notably a Jimmy Buffett's Margaritaville restaurant (with Jimmy Buffett himself making a cameo appearance), get smashed to pieces. | |
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Brothers in Arms has two instances in Hell's Highway, where the Philips headquarters and a Shell gas station in Eindhoven are damaged in constant Urban Warfare between the Americans, British, and German forces fighting in and around the city. In the latter case, the "S" falls off, leaving behind a "hell" on the sign. | |
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In the Supernatural episode "What Is And What Should Never Be", Dean throws Sam's Verizon Motorola Q8 out of the window of the Impala. | |
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It's a Mad, Mad, Mad, Mad World has the famous scene of a plane flying through a Coca-Cola billboard. | |
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The entirety of Speed 2: Cruise Control is this. The plot is Die Hard On a Cruise Ship, the ship in question being the Seabourn Legend, which is a real ship (now the Star Legend). Before the movie came out, Seabourn Cruise Line was asked what they were thinking, allowing a movie about a cruise ship being hijacked to take place on their company's ship. Their representatives just said it was free publicity. They were right. | |
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A flashback in Guardians of the Galaxy Vol. 2 includes a prolonged shot of a Dairy Queen. The same Dairy Queen is destroyed in the present when the seedlings Ego planted begin to terraform Earth. | |
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An early scene in Inspector Gadget (1999) has Big Bad Sanford Scolex/Dr. Claw crash his car into a Yahoo! billboard (which includes a Kodak billboard on the other side). A "Yahoo!" jingle even plays during the scene. | |
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Black Panther has a chase scene that heavily features Lexus and Toyota vehicles - every single one of which is destroyed by the end of the chase. | |
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Cast Away features a FedEx cargo plane crashing in the Pacific Ocean. Notably, the FedEx execs were freaked out at possible damage to the brand name, but the film's success ensured increased brand awareness in Europe and Asia. | |
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One of the biggest iconic examples might be Superman II, where Superman is thrown by Zod into a Marlboro cigarettes truck, then Zod is thrown by Superman towards a Coca-Cola sign, and finally, they wrestle under a Cutty Sark sign. It caused the initiation of congressional hearings into product placement in movies. | |
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Marvel Cinematic Universe: A flashback in Guardians of the Galaxy Vol. 2 includes a prolonged shot of a Dairy Queen. The same Dairy Queen is destroyed in the present when the seedlings Ego planted begin to terraform Earth. Inverted in Ant-Man, where the climactic battle takes place on a toy train set. A model of Thomas & Friends is running along the set, where a tiny Traintop Battle takes place. Several of the generic toy carts being pulled are thrown and vaporized, but Thomas, Annie and Clarabel are suspiciously left intact. The worst that happens is that Thomas runs over Yellowjacket, is then tossed onto a windowsill and is finally enlarged and crashes outside. In Doctor Strange, Strange drives a Lamborghini Huracán Coupé, then wrecks it while driving recklessly in a career-ending accident. The movie also features a Jaeger-LeCoultre wristwatch Strange wears as a keepsake from Christine — it was smashed when he was being beaten up in Nepal. Black Panther has a chase scene that heavily features Lexus and Toyota vehicles - every single one of which is destroyed by the end of the chase. A very quick Freeze-Frame Bonus in Avengers: Infinity War; as Spider-Man chases Ebony Maw through the city, he accidentally crashes into a Rocket Mortgage billboard, making it fall to the ground. |
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Maximum Overdrive: A semi-trailer prominently labelled with a Miller beer logo is blown up with a rocket in a wide shot giving you a full view of the ad before it explodes. | |
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Another subversion happens in The Walking Dead with a lime-green Hyundai Tuscon getting through a Zombie Apocalypse unscathed. | |
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Rush 2: Extreme Racing USA rewards you for collecting all of the Mountain Dew cans in a given course with a special Mountain Dew car. Like all of the other playable cars in the game, you're free to blow it up by crashing it into a wall or some other stationary object. | |
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The car chase scene in Lethal Weapon 4 between the '98 Pontiac Grand Am and a Mercedes Benz 420 SEL (with the former being driven by Danny Glover's character and the latter by a criminal) ends with the Pontiac being partially damaged by crashing through an office and suffering some damage by a truck. That same truck ends up ramming the Mercedes Benz. | |
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The Wolf of Wall Street has Jordan Belfort heavily damaging a genuine Lamborghini Countach (25th Anniversary Edition). That's what happens when you take too many quaaludes and think you can drive home safely and with the car intact. They actually had a replica made for the destruction, but when it looked wrong they wrecked the real one too to get the desired results. |
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In Skyfall, Bond crushes lots of Volkswagen Beetles with a backhoe in the opening sequence. | |
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In Doctor Strange, Strange drives a Lamborghini Huracán Coupé, then wrecks it while driving recklessly in a career-ending accident. The movie also features a Jaeger-LeCoultre wristwatch Strange wears as a keepsake from Christine — it was smashed when he was being beaten up in Nepal. | |
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The Fifth Element: The flying car chase scene has a police car crashing into a McDonald's truck, spilling its contents onto the officers. | |
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Power Rangers (2017) features a Krispy Kreme as the location of the Zeo Crystal. Though Rita is shown enjoying a doughnut, the place itself is completely obliterated by Goldar and reduced to a crater. | |
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The Long Goodbye has the hero being interrupted by a gangster who is accompanied by his goons and his lovely mistress. His mistress interrupts the gangster's rant by informing him that she's thirsty and would like a Coke. One of his goons fetches an open bottle from the refrigerator. The gangster swigs from it, complains that it's flat, and then swings it into the mistress' face, causing it to break and leaving her in pain. | |
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The first film: The film features Ford Explorer XLTs as the park's main vehicles, one of which is destroyed by the Tyrannosaurus rex in its introductory scene. Nedry tries to smuggle various dinosaur embryos with a container disguised as a can of Barbasol shaving cream. When he encounters the Dilophosaurus, the can falls from his jacket pocket, flowing downstream before being buried in mud. |
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In Man of Steel, Superman's fight with General Zod and Faora ensues through a 7-Eleven and an IHOP store, and ends up in front of a Sears store, which also becomes partly destroyed. There's also a U-Haul truck being lifted by one of Zod's minions and thrown against an U.S. Army helicopter. | |
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Men in Black: International has a car being thrown by aliens in the streets of London, hitting a William Hill off-track betting shop. | |
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During the filming of Mission: Impossible – Rogue Nation, 12 BMW cars and 25 motorcycles were destroyed. | |
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A deleted scene in Gremlins (1984) would've shown a bunch of Gremlins attacking a McDonald's, eating the customers down to their skeletons, but leaving the hamburgers untouched. Said scene was deleted out of fears that it would be too graphic for an already-graphic film (and because they were worried McDonald's would sue). | |
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Among the buildings that gets smashed up in Rampage is a Dave & Buster's, which at the time was promoting an arcade game based on the movie (itself based on the old-school arcade game series). | |
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In the Transformers Film Series, it's zigzagged with the licensed vehicle modes never getting destroyed (with the exception of Sideways in the second movie), with the destruction/killing occurring only when they're in robot mode, and inverted, with the Allspark animating a Mountain Dew vending machine and an Xbox, both of which start attacking passerbys in Transformers (2007). | |
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In Head, Micky Dolenz finds a Coke machine in the desert and uses a tank gun to destroy it. | |
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The Blues Brothers has a car chase/car crash scene in a mall in which the protagonists and their pursuers crash through and destroy several name-brand chain stores, including Toys 'R Us and Pier 1 Imports, several of which are named by the characters as they engage in their destruction. | |
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The car chase in The Rock sees Mason ram his Hummer through the back of a delivery truck sporting the logo of the now defunct Yosemite Waters, in a stunt reminiscent of the one from Goldeneye above. Goodspeed's "borrowed" Ferrari ends up destroyed in the same chase. | |
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Jurassic Park: The first film: The film features Ford Explorer XLTs as the park's main vehicles, one of which is destroyed by the Tyrannosaurus rex in its introductory scene. Nedry tries to smuggle various dinosaur embryos with a container disguised as a can of Barbasol shaving cream. When he encounters the Dilophosaurus, the can falls from his jacket pocket, flowing downstream before being buried in mud. The climax of Jurassic World features the main shopping/restaurant area of the park getting swarmed by pterosaurs, including one of the film's most horrifying scenes in Zara's death, before later serving as the site of the Final Battle between the Tyrannosaurus rex and the Indominus rex. Most of the licensed stores there, most notably a Jimmy Buffett's Margaritaville restaurant (with Jimmy Buffett himself making a cameo appearance), get smashed to pieces. |
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In The Batman (2022), Penguin's Maserati Quattroporte gets absolutely mauled when the Batmobile sends it rolling down a highway at high speeds. | |
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In The Matrix Reloaded, there are noteworthy colisions of trucks and cars provided by General Motors. At least the trucks had other names on them. In fact, the gag on this film was that the two cars heavily featured in the freeway chase, the Cadillac CTS and Cadillac Escalade EXT, were the real stars of the film. The movie was credited to the success of the CTS itself, one of Cadillac's marquee cars. Ten different CTS vehicles were used, each one representing stages of damage throughout the chase sequence. | |
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Inverted in Ant-Man, where the climactic battle takes place on a toy train set. A model of Thomas & Friends is running along the set, where a tiny Traintop Battle takes place. Several of the generic toy carts being pulled are thrown and vaporized, but Thomas, Annie and Clarabel are suspiciously left intact. The worst that happens is that Thomas runs over Yellowjacket, is then tossed onto a windowsill and is finally enlarged and crashes outside. | |
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In The Fate of the Furious, Jeeps are prominently featured in a scene where countless cars are remotely hacked and crashed, making for a questionable demonstration of the vehicles' features. | |
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