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Do Not Spoil This Ending

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ATTENTION READERS: DO NOT REVEAL THE ENDING OF THIS ARTICLE TO OTHER TROPERS!
The Twist Endings of many shows and movies have become totally open secrets. Some productions have tried to avert this, admonishing audiences not to reveal the shocking twist or revelation that ends the show.
This is effectively secrecy on the honor system, and it might not last too long.
Compare Spoil at Your Own Risk, where companies take legal action against people who reveal spoilers.
Due to this trope's nature, every single example on this page is a spoiler by default and most of them will be unmarked. You Have Been Warned.
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The Noob novels are part of a multimedia franchise in which each media tells the same story in a way that has them each be complementary yet independent. In that mechanic, the novels insert themselves in the Time Skip between two of the freely available webseries' seasons. A major twist meant to be revealed in Season 5 of the webseries (that was to restart in late March 2013) first happened in the fourth novel (released in October 2012). It was hence forbidden to reveal anything about the fourth novel on the Internet between the two dates.
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Shift 3 asks that you tell everyone how you hate that the secret character is Mel Gibson, when it's actually Fancy Pants Man.
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X-Men vol. 1 #17 featured a cover where someone finds most of the X-Men lying on the ground in a heap, with the text declaring, "YOU MUST NOT REVEAL THE INCREDIBLE ENDING TO ANY LIVING SOUL!! (Remember..we'll be watching you!)"
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Much of the marketing for the 2010 film Catfish centered around this trope, although the subsequent mediocrity of the film's secrets and questionable honesty of the filmmakers has not engendered much good will.
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When Wreck-It Ralph was still airing in theaters in 2012, the Tumblr userbase sent a notice around the site telling other users not to spoil the twist that King Candy was actually Turbo. For a couple of weeks this worked — at least until they broke their own promise and started posting The Reveal in its full, spoilery glory.
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Then one of the guys who writes Cyanide and Happiness posted the spoiler in question on Twitter. Angrish resulted.
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Paranoia distinguishes between rules ("don't read this section under penalty of termination, but if you do anyway, then don't tell anyone") and pre-written missions ("seriously, don't read this section, you'll spoil your fun"). Occasionally, the GM is reminded to watch out for this: "the password is 12312312-A, but if a PC just knows that, then they obviously read the adventure and should be terminated immediately".
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Homestuck: When The Reveal of UU (a.k.a. Calliope, a cherub) was posted, Hussie posted a note asking fans not to start spreading it around Tumblr as was the norm. If they had to, he posted a fake reveal in which UU was shown as a troll, as was hinted. The notice has since been removed.
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Persona 4 was intended to launch with a friendly version of this message at the start of a playthrough, asking the player not to spoil the identity of the killer. This was removed before the game's release.
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Persona 5 has this as well since some shops in Japan and elsewhere in Asia broke street dates and released the games early to customers. Atlus actively looked for anyone posting videos of the game and requested website hosts to take them down.
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The Art of Theft asks you to lie to other players about what you unlock for beating every mission in a row using a suit that increases your visibility. You get nothing.
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The trailer for the film adaptation of John Dies at the End says "Whatever you do, don't spoil the ending." This is mostly Played for Laughs, though there is a shocking reveal at the end that the statement could be referring to.
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Moviebob on his Zombieland review insisted that you punch anyone trying to reveal a specific element of the movie.
Then one of the guys who writes Cyanide and Happiness posted the spoiler in question on Twitter. Angrish resulted.
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Dwarf Fortress fans still refer to now-widely-publicized features in Fan Nickname only ("blue stuff", "clowns", "carnival", "cotton candy.") Some take this more seriously than others, but it's a firm convention even among those who don't.
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Siter Skain, the makers of The Tale of ALLTYNEX, have made this request of their fans as well. However, this is extremely frustrating for English-speaking fans of their games, since no translations, official or otherwise, have been made. A couple of bilingual fans have revealed the endings here and there, but good luck hunting those revelations down. Ever since the entire trilogy has been localized and released on Steam, however, this has ceased to be a problem.
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At the end of Witness for the Prosecution there's a disclaimer that reads "The management of this theatre suggests that for the greater entertainment of your friends who have not yet seen the picture, you will not divulge the secret of the ending of Witness for the Prosecution." Also, the trailers and promotional materials had a similar theme.
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Arthur: In "Arthur the Wrecker", Arthur buys a computer game called Deep Dark Sea, he explains that there's a "thing" in the game he needs to find. Apparently another kid who found it received a ton of free stuff, as long as he didn't reveal what "the thing" was. Arthur and Buster find a treasure chest in the game, and expect that's "the thing," but it later turns out to have just been full of evil skeletons.
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The 1956 French suspense film Les Diaboliques (Diabolique in English-speaking countries), which ended with the disclaimer "Ne soyez pas DIABOLIQUES!" (roughly translated as "Don't be EVIL!"), requesting that audience members not ruin their friends' interest in the film by telling them what they had seen, and concluding "Merci pour eux" ("Thank you on their behalf").
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In Knights of the Dinner Table, anyone who plays the infamous module The Temple of Horrendous Doom has to sign a Non-Disclosure Agreement about its contents.
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Manos: The Hands of Fate, of all films, did this, with its poster◊ saying "We defy you to guess the ending! - ...AND ASK YOU NOT TO DIVULGE IT!".
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The opening number of Sweeney Todd: The Demon Barber of Fleet Street invoke this in-universe on behalf of the chorus. After spending several versus describing the titular character, only the barest setup for the story is given, with this line by Sweeney himself summarizing it.
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The trailer for Meet the Feebles ends with "And please, don't tell your friends how it all comes out in the end." This hasn't stopped it from becoming a bit of a chore to find a review of the film that doesn't completely spoil the ending, especially considering how the poster for the movie heavily hints at it and the trailer itself shows it.
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In Billy vs. SNAKEMAN, the penultimate page of The Impossible Mission tells players that have gotten that far "One last page exists. The game's creator has asked that its contents be kept secret." The last page is possibly the most widely viewed part of the game that is not in its Wiki Guide.
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Initially, the promotions for Psycho had a "no late admissions" policy, to keep late arrivals from wondering where Janet Leigh was. (This singlehandedly changed US cinema-going culture - before Psycho it was quite common for spectators to enter a cinema halfway through the program and be allowed to stay in their seats to watch the next program until the point when they'd arrived.) Also, Alfred Hitchcock himself addressed leaving audiences over a loudspeaker by saying "Don't give away the ending - it's the only one we have." Hitchcock even went so far as to purchase all the copies of the book he could out of his own pocket to try and keep the twist a secret.
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The 1956 movie version of The Bad Seed ended with such a warning. (It didn't deter the September 17, 1956 issue of Life from stating exactly how the movie's ending differed from that of the play.)
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Parodied on MST3K: while watching The Wild, Wild World of Batwoman, when Ratfink is unmasked, Tom Servo quips, "Please do not reveal the secret to The Wild, Wild World of Batwoman."
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The 1926 film The Bat opens with an intertitle reading "Can you keep a secret? Don't reveal the identity of The Bat. Future audiences will fully enjoy this mystery play if left to find out for themselves."
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Deltarune: The game's website advised people not to talk about it until a day after its initial release on October 31, 2018. After the 24 hours were up, Toby on his twitter thanked everyone who didn't spoil the game, and for those who did he says he understands...because he was waiting to talk about it for six years.
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One day before Digimon Survive was released, a Tweet from the development team requested that players spoiler-tag any content from Chapter 5 onwards for at least the next two months, claiming it's so they can preserve the story's twists and turns.
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The creator of the Touhou Project has asked the fanbase not to reveal the endings of the games. Most likely so that those who do make it to the end and see an ending can feel a real sense of accomplishment. Given the genre, seeing the Good ending of a game is a pretty big accomplishment indeed. For the most part, the fanbase complies, to the point of the Wiki not revealing even the synopsis of any endings, and when a character only shows up in a game's ending, it's spoiler-tagged on the character's appearances list.
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Scream (2022) received a promotional video made to be played in theaters before the film starts. It contains the franchise's central killer Ghostface quizzing the audience on "the number-one rule of any Scream film": "Never reveal the ending once you've seen the film!"
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A TV Spot for The LEGO Movie implored viewers to "Don't miss [the movie], and don't give away the ending." And for good reason, too.
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The adventure module Die Attentäter for the German version of The Dark Eye has a surprise twist ending, that at the time of publication asked for secrecy by the players. Even though another adventure, over a decade later, re-uses the secret that the assumedly male Emperor Hal really was a woman, you still better watch what you're saying at German RPG cons so as not to upset players.
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The ending of Agatha Christie's The Mousetrap has been kept under wraps for over half a century—part of the contract stipulates that the play cannot be adapted to film until after its West End production closes,note Regardless of the contract terms, a film adaptation can be made once the play enters the public domain, which will take place in 2047 in the UK and EU (apart from Spain) and 2048 in the States. and each performance ends with the cast ceremonially swearing the audience to secrecy.
The prose short story it was adapted from, "Three Blind Mice", has never been published in the UK due to Christie stipulating that it not be published until after the end of the play's stage run to avoid spoiling the ending.
Wikipedia's page on it includes a section revealing the killer's true identity. Christie's grandson, the current owner of the play, was reportedly "dismayed" to find this out.
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Applies to the near-endgame easter egg of Torin's Passage. Creator Al Lowe kindly asks the player "But whatever you do, don't tell anyone how you got this message. Instead, just taunt them with: Why, I got a personal message from Al Lowe at the end - didn't you?"
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Starting with "The Impossible Astronaut", Doctor Who showrunner Steven Moffat has taken to asking preview audiences (which mostly consist of the press) not to spoil the Wham in the Wham Episodes. In his column in Doctor Who Magazine he says he was quite surprised it worked.
After Amazon accidentally shipped the Season 7b DVDs to pre-order customers weeks too early, before the broadcast of the possibly biggest Wham Episode ever, Moffat promised to release an exclusive video starring Matt Smith and David Tennant, if the episode didn't get spoiled before the broadcast date. It worked, and he did.
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As the Grand Finale to a storyline built up across 11 years and 22 movies, Avengers: Infinity War and Avengers: Endgame made use of an #EngineeredHashtag to discourage spoiling the movies, with "#ThanosDemandsYourSilence" used for the former and "#DontSpoilTheEndgame" for the latter.
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Do Not Spoil This Ending
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The Shift sequels ask you to reveal that the hidden character is someone completely different from the truth:
Shift 2 asks you to tell everyone in your reviews that "The cc is a lie", referring to the "unlockable" bonus feature of playing as the Classic Character from the first game. (He's dead, remember?)
Shift 3 asks that you tell everyone how you hate that the secret character is Mel Gibson, when it's actually Fancy Pants Man.
 Do Not Spoil This Ending / int_d5b4904f
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Do Not Spoil This Ending
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In-universe subversion: In the unpublished Powerpuff Girls story "Mojo's Day Off," Mojo Jojo is relaxing reading a mystery novel. When the girls burst in to his lair only to find that he's not responsible for random calamities in town, Blossom spoils the novel's denoument, much to Mojo's great irritation.
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Do Not Spoil This Ending
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Fallen London:
The creators have asked players to not spoil the hidden Enigma ambition for others. The only help posted on the forums for it is a link to a list of extremely vague clues.
The final part of the Seeking Mr. Eaten's Name storyline advises players to give only the vaguest hints to others about the ending to preserve its mystery. The main exception to this is the Multiple Endings; it is deemed largely acceptable for Seekers who have brought themselves all the way to the bitter end to trade screenshots, rather than making them create entire new characters and go through it all over again.
The wiki has a policy of no details on any options or storylines that are fate locked. Items that are gained from fate event are however able to be included.
The wiki also has a policy, requested by Failbetter, to offer no details on the Discordant Studies storyline past the swearing of the relevant Oath. Asking players is at least allowed, as there are several spots in which one can get genuinely stuck in.
 Do Not Spoil This Ending / int_dc72c82f
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Do Not Spoil This Ending
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The post-bows number of Curtains instructs the audience to keep the killer's identity secret.
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Do Not Spoil This Ending
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Critics at pre-screenings of The Crying Game were asked not to reveal the film's twist in their reviews. Surprisingly, this worked. The It Was His Sled factor only kicked in after the film had debuted to the general public.
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Do Not Spoil This Ending
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Fantastic Four #21 introduces the Hate-Monger, a mysterious villain who hides his identity with a purple KKK-style hood. The ending reveals him to be a clone of Adolf Hitler, something which the cover, in parentheses, begs the reader to keep a secret:
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Kingdom of Loathing included an obscure hidden puzzle whose solution included the message "do not spoil this", later revealed to have been an experiment by the game's authors to see how long it would take before the solution was revealed. Unfortunately, a group of people discovered the puzzle and started a collaborative project on the game's official forums to figure it out and share the solution, leading to some uncomfortable silence once they solved it.
To make things even more amusing, the reward for that hidden puzzle was a special familiar which, to begin with, was insanely powerful for its type... but would degrade the more people found it, until it was no more potent than any other. It took about a day.
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The Creepypasta It Has a Rather Lovely Ending is about a cursed video game that compels whoever plays it to recommend it to everyone they know, with the title as the only information about it.
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Do Not Spoil This Ending
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An episode of The Critic ended with Jay asking viewers not to reveal the twist ending of a plotline based on The Crying Game.
 Do Not Spoil This Ending / int_f5799bd9
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Do Not Spoil This Ending
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Wikipedia's page on it includes a section revealing the killer's true identity. Christie's grandson, the current owner of the play, was reportedly "dismayed" to find this out.
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There are a few covers on Superdickery with a big box on the front of the comic saying something along the lines of "Don't you dare reveal the shocking identity of the most deadly villain ever!"
 Do Not Spoil This Ending / int_fe02dbc9
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Getting Over It with Bennett Foddy's ending also encourages people who do manage to get through it not to spoil the surprise, claiming that "The Journey is Greater than the Destination".
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Masahiro Sakurai, director of the Super Smash Bros. series, has stated that the reason the fourth game in the series doesn't have a grand single player campaign like Super Smash Bros. Brawl's Subspace Emissary is because he disapproved of people uploading all of Brawl's cutscenes. He didn't want people who hadn't experienced the game to have the story spoiled on them. In the event that they just inadvertently opened their web browsers, went to YouTube and opened a Let's Play, of course.
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The following is a list of statements referring to the current page from other pages.

 Do Not Spoil This Ending
processingCategory2
Ending Tropes
 Do Not Spoil This Ending
processingCategory2
Spoilered Rotten
 Cinema Purgatorio (Comic Book) / int_5fd13b97
type
Do Not Spoil This Ending
 DC Rebirth (Comic Book) / int_5fd13b97
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Do Not Spoil This Ending
 Deadpool 2 / int_5fd13b97
type
Do Not Spoil This Ending
 Les Diaboliques / int_5fd13b97
type
Do Not Spoil This Ending
 Once Upon a Time in Hollywood / int_5fd13b97
type
Do Not Spoil This Ending
 Psycho / int_5fd13b97
type
Do Not Spoil This Ending
 Scream (2022) / int_5fd13b97
type
Do Not Spoil This Ending
 The Bad Seed (1956) / int_5fd13b97
type
Do Not Spoil This Ending
 The Nutty Professor (1963) / int_5fd13b97
type
Do Not Spoil This Ending
 Witness for the Prosecution / int_5fd13b97
type
Do Not Spoil This Ending
 Touhou Project (Franchise) / int_5fd13b97
type
Do Not Spoil This Ending
 Chuggaaconroy (Lets Play) / int_5fd13b97
type
Do Not Spoil This Ending
 Hilda Tie-In Series / int_5fd13b97
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Do Not Spoil This Ending
 Noob / int_5fd13b97
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Do Not Spoil This Ending
 Paranoia (Tabletop Game) / int_5fd13b97
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Do Not Spoil This Ending
 Curtains (Theatre) / int_5fd13b97
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Do Not Spoil This Ending
 The Mousetrap (Theatre) / int_5fd13b97
type
Do Not Spoil This Ending
 BETADCIU (Video Game) / int_5fd13b97
type
Do Not Spoil This Ending
 Death end re;Quest (Video Game) / int_5fd13b97
type
Do Not Spoil This Ending
 Death end re;Quest 2 (Video Game) / int_5fd13b97
type
Do Not Spoil This Ending
 Digimon Survive (Video Game) / int_5fd13b97
type
Do Not Spoil This Ending
 Diversity (Video Game) / int_5fd13b97
type
Do Not Spoil This Ending
 Dragon Quest Monsters: The Dark Prince (Video Game) / int_5fd13b97
type
Do Not Spoil This Ending
 Fallen London (Video Game) / int_5fd13b97
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Do Not Spoil This Ending
 Getting Over It with Bennett Foddy (Video Game) / int_5fd13b97
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Do Not Spoil This Ending
 Hades (Video Game) / int_5fd13b97
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Do Not Spoil This Ending
 I=MGCM (Video Game) / int_5fd13b97
type
Do Not Spoil This Ending
 Kingdom of Loathing (Video Game) / int_5fd13b97
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Do Not Spoil This Ending
 Persona Q2: New Cinema Labyrinth (Video Game) / int_5fd13b97
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Do Not Spoil This Ending
 Persona Q: Shadow of the Labyrinth (Video Game) / int_5fd13b97
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Do Not Spoil This Ending
 Sakura Wars (2019) (Video Game) / int_5fd13b97
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Do Not Spoil This Ending
 Sea of Stars (Video Game) / int_5fd13b97
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Do Not Spoil This Ending
 Torin's Passage (Video Game) / int_5fd13b97
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Do Not Spoil This Ending
 DRL (Video Game) / int_5fd13b97
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Do Not Spoil This Ending
 Twofold (Visual Novel) / int_5fd13b97
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Do Not Spoil This Ending
 Kaizo Trap (Web Animation) / int_5fd13b97
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Do Not Spoil This Ending
 The LEGO Movie / int_5fd13b97
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Do Not Spoil This Ending