...it's like TV Tropes, but LINKED DATA!
Dualvertisement
- 251 statements
- 47 feature instances
- 33 referencing feature instances
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Not every ad is for just one product — or even those of just one company. No, high-profile movies will always attract companies looking to cash in on it. Or, sometimes, two companies are just trying to keep costs down (TV time's expensive), perhaps because neither company could afford to advertise on its own. For whatever reason, you end up with a Dualvertisement: a Crossover in adspace. More formally known as Cross Promotion, this trope's been in existence for at least as long as McDonald's has been giving away licensed toys. While this has some pros, the cons often outweigh them; rarely do the two items/shows/etc. mesh, and the commercial can end up less interesting and more surreal as a result, or even result in straight up Fridge Logic. Often a part of a larger promotion/marketing campaign, since it takes a lot of effort for two companies to get together. Compare Commercial Switcheroo, where you lead in with a fake commercial then bring in the real one, and Product Switcheroo Ad, where you open with one product then bring in the actual product later to show up the first one. |
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| Dualvertisement | fetched |
2024-01-22T17:01:52Z | |
| Dualvertisement | parsed |
2024-01-22T17:01:52Z | |
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Dropped link to InUniverse: Not an Item - FEATURE | |
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Dropped link to StarWars: Not an Item - CAT | |
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Dropped link to Vocaloid: Not an Item - IGNORE | |
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| Dualvertisement / int_13c064e3 | type |
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A December 2017 UK radio ad for a furniture store announced "Everyone can save at the DFS winter sale. Even the cast of Early Man, in cinemas from January!" This crossover worked better in the television version of the campaign (Aardman Animations, the producers of Early Man, have also made DFS' TV ads for some years, so the link-up was more logical than most.) | |
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Booking.com advertised aquatic vacations in tandem with The Little Mermaid (2023). | |
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An ad for Frosted Flakes crossed over to promote America's Funniest Home Videos, with Alfonso Ribeiro meeting Tony the Tiger during a taping of AFV to talk about Frosted Flakes' school sports initiative. | |
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Denny's also did this with the The Hobbit movie, claiming to serve a breakfast special large enough to satisfy a Hobbit... at least until it's time for second breakfast. | |
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In 2022, Phantasy Star Online 2: New Genesis engaged in cross-promotion with hololive. In addition to a promotional short showing some of hololive's talents travelling to Halpha that debuted in-game, players could also win costume parts that allow them to dress as hololive GAMER's Fubuki Shirakami, HOLOSTARS' Shien Kageyama, and holoMyth's Ina'nis Ninomae. | |
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Foghorn Leghorn appeared as an example of a bad audiobook narrator (I say, a really bad audiobook narrator, son) in an ad from the early New Tens. | |
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A scene in one episode of Delicious Party♡Pretty Cure featured cameos of the four teams who appear in the short paired with the movie. | |
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| Dualvertisement / int_3e13ad42 | comment |
Hatsune Miku: Project DIVA F is a song 'Tell Your World', which includes a stylistic rendition of how Vocaloid has spread globally. The original use of the song was for a Google Chrome advert that advertised how Miku is a global phenomenon, almost as a love letter to the same fans who, years after its first use, brought the game to the West. | |
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Also, their Rodeo Burger, which was developed to promote Small Soldiers. The food promotion outlasted the film by several years, and managed to get copied by other restaurants. | |
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A series of Farmer's Insurance commercials from 2019 simultaneously promoted the 50th anniversary of Sesame Street by having spokesman J. K. Simmons appear alongside that show's Muppet characters. | |
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Final Fantasy XIV, with Noctis and company teaming up with a miqo'te to thwart the summoning of a primal. | |
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A 2021 ad for Geico featured the Gecko imagining what things would have been like if he had been an Eternal, while promoting the Marvel film Eternals. | |
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PAYDAY 2 is no stranger to promoting Dell's Alienware machines, even featuring masks here and its predecessor. With the Alienware Alpha, anyone who plays Payday 2 on this has access to the two exclusive masks. For a limited time, they also gave away the Alpha Mauler to anyone who could grab a code to download it with. This also occurs with other media with crossovers. Namely John Wick, Point Break (2015), Hardcore Henry, Hotline Miami and its sequel, Goat Simulator, and even Scarface (1983). The first three even had movie trailers or teasers for the introduction video, or integrate the characters into their game trailers, or both. |
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Power Rangers: Legacy Wars has cross-promotion with Street Fighter V in the form of playable characters such as Ryu, Chun-Li, Cammy, and M. Bison, in addition to an Original Generation character: Ryu as a Power Ranger, the RyuRanger. | |
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Dualvertisement | |
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In the lead up to the release of Turning Red, Disney partnered with Mozilla to promote the film alongside the Firefox web browser, as red pandas are also known as "firefoxes". Panda Express also promoted the film in an ad that featured their panda cub meal. |
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Television example: On April 18, 2022, the PBS Kids block aired the Donkey Hodie episode "Donkey's Bad Day; Yodel Bird Egg" to promote the White House Easter Egg Roll, the reason being that the baby Yodel Bird from the second segment made an appearance at said event. | |
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Tropical-Rouge! Pretty Cure had a segment in episode 33 featuring the cast of Heart Catch Pretty Cure, who had a prominent role in the Tropical Rouge movie. | |
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For the HuGtto! Pretty Cure movie, there was an episode featuring every single Pretty Cure making a cameo. | |
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Tide proceeded to also plug Bud Light, Wonder Woman 1984 and The Masked Singer during its saga of ads during Super Bowl LIV. | |
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Final Fantasy XV has special promotional questlines for some games, including: Assassin's Creed, where Noctis and his party dress up as Assassins, complete minigames around Lestallum, and assassinate some imperial troopers with hidden blades. Terra Wars, where Noctis teams up with Sarah to protect the Hiso Aliens from the destructive Eroders. Final Fantasy XIV, with Noctis and company teaming up with a miqo'te to thwart the summoning of a primal. |
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Raytheon Sarkos had a press conference showcasing the XOS 2 exoskeleton on the date of the DVD release of Iron Man 2. They even invited Clark Gregg, the actor who played Phil Coulson in the movie, to the demonstration. | |
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Arby's did one in 2023 for Good Burger 2, advertising a meal featuring an actual "good burger" even as the cartoon burger seen in the film's poster asks if they're doing a promo for the film. | |
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Jumper + DirecTV: While playing the standard commercial advertising the shows to be had at low low prices, the main character from Jumper would leap around being mildly interested | |
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This also occurs with other media with crossovers. Namely John Wick, Point Break (2015), Hardcore Henry, Hotline Miami and its sequel, Goat Simulator, and even Scarface (1983). The first three even had movie trailers or teasers for the introduction video, or integrate the characters into their game trailers, or both. | |
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Coffee brand Café Bustelo teamed up to promote In the Heights, playing the lyric "I can't survive without café" during its commercial. | |
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DNA testing service 23andMe did a cross-promotion with Despicable Me 3, in which Gru learns he is lactose intolerant (oh, and has a long lost brother!), among other things. | |
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An ad released in advance of the October 2021 premiere of The Addams Family 2 featured the Progressive characters, including Flo, as "The Progressive Family," while also promoting the film. | |
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Star★Twinkle Pretty Cure had an episode featuring movie exclusive character Mary Ann. | |
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Dualvertisement | |
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Liberty Mutual released an ad featuring its mascots Limu Emu and Doug in a Spider-Man scenario along with a promotion for Spider-Man: No Way Home. | |
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Another one was done in 2023, this time with Flo, Jamie and their crew in front of Barbie's house promoting Barbie (2023). Jamie acts if they all don't know whose house they're in front of, commenting "I'd love to tell you who her boyfriend is, but I don't think I Ken," even though it's clear they all know whose it is. | |
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A billboard in a Philippine mall once read something along the lines of "Watch Stranger Things on Netflix on your LG Smart TV". It also promoted a deal where you can get a few free months of Netflix as a result of a promotion, making it a quadvertisement. | |
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Dodge's sister make Jeep plays up the fact that its vehicles are featured in Call of Duty: Black Ops. | |
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State Farm had a crossover campaign with Haunted Mansion (2023) in which Jake from State Farm assures a woman she's ensured against spooky accidents in her mansion. Tiny text at the bottom of the screen informs potential customers that State Farm does not provide coverage for paranormal incidents or losses. | |
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From 2020, UK insurance company Direct Line has run a series of TV adverts featuring a main character from a recentish superhero movie, with the gag being that they don't need to do anything because Direct Line has it covered (for example, the first one had Bumblebee racing to rescue a woman whose car has crashed, only to be told that Direct Line have picked up the car and arranged a taxi). | |
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Ziploc did a team-up ad with Elemental (2023), juxtaposing the scene where Wade tries to eat live coals at Ember's house with a live-action human couple sharing a meal in a similar way. | |
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A YouTube commercial in November 2016 promotes both the 2017 Ford Fusion and the Viz dub of Sailor Moon. A very odd choice considering Ford's withdrawal from Japan several months earlier, and also since the target demographic for Sailor Moon generally does not consist of people who would be interested in sedans, and vice versa. | |
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Vat19 often does this in their ads and even lampshades it with a short jingle. | |
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One California Almonds crossover ad shows off the weapons from Thor: Love and Thunder, but gets repeatedly interrupted by a guy shilling almonds who broke into the studio. | |
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Beginning in 2018, the Pretty Cure franchise has featured elements from their movies in-series to promote the films: For the HuGtto! Pretty Cure movie, there was an episode featuring every single Pretty Cure making a cameo. Star★Twinkle Pretty Cure had an episode featuring movie exclusive character Mary Ann. Tropical-Rouge! Pretty Cure had a segment in episode 33 featuring the cast of Heart Catch Pretty Cure, who had a prominent role in the Tropical Rouge movie. A scene in one episode of Delicious Party♡Pretty Cure featured cameos of the four teams who appear in the short paired with the movie. |
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Phantasy Star Online 2 frequently does promotions in-game featuring items and events for other Sega products and anime. One of the first and most well-known examples is a cross-promotion with Hatsune Miku: players could earn Miku's costume and hairstyle, and monitors in the lobby would play a music video for The MMORPG Addict's Anthem from Hatsune Miku Project Diva F, featuring Miku in PSO2's shop lobby wearing a FOnewearl costume. At a fan convention in 2016, cross-promotion was announced with another popular MMORPG: Final Fantasy XIV. This includes costumes based on the Miqo'te race and a boss fight against the iconic Final Fantasy summon Odin. In 2022, Phantasy Star Online 2: New Genesis engaged in cross-promotion with hololive. In addition to a promotional short showing some of hololive's talents travelling to Halpha that debuted in-game, players could also win costume parts that allow them to dress as hololive GAMER's Fubuki Shirakami, HOLOSTARS' Shien Kageyama, and holoMyth's Ina'nis Ninomae. |
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The Lorax (new movie) + IHOP; The Lorax himself is eating pancakes in the chain restaurant, and has some light comedy with his buddy. There were also Mazda's ads for their new SkyActiv cars, complete with the Lorax and his forest friends shilling for the car, also incidentally promoting the movie on top of that. | |
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Parodied in an episode of John Finnemore's Souvenir Programme, when the burger bar rep and the film company rep can't figure out which of them is supposed to be paying the other for this. | |
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Lampshaded at the end of a trailer for The Muppets (2011): after plugging The Green Album (which features covers of famous Muppet songs), a caption appears on screen dubbing it "blatant cross-promotion." | |
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Assassin's Creed, where Noctis and his party dress up as Assassins, complete minigames around Lestallum, and assassinate some imperial troopers with hidden blades. | |
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In the 2010 NBA playoffs, you saw this one a lot—there were ads for the new Prince of Persia: The Sands of Time movie, interspersed with shots of basketball players doing manly things. | |
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IHOP had a "Minions menu" to tie in with Minions: The Rise of Gru, with a commercial showing a Minion falling in love with a pancake stack. | |
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A UK advert for Barclaycard in May 2018 featured The Electric Mayhem talking about gigging in Britain, with cameos by the rest of The Muppets. They didn't actually say "And that gig is The Muppets Take the O2, tickets still on sale!" but... | |
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