...it's like TV Tropes, but LINKED DATA!
#EngineeredHashtag
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With the rise of Friending Networks, corporations adapted their Advertising Campaigns to better reflect their viewers/consumers. One of the bigger changes was courting the youth demographic up to 25 years old by using their own New Media habits to make them promote the show/product themselves. This also has an added benefit by letting corporations rally the Viral Marketing for a product under one specific hashtag. Different consumers could otherwise create their own hashtag individually, resulting in an awkward "hashtag battle". It can simply be the title (#TvTropesTheShow), only the initials to shorten it (#TTTS) or sometimes the Tagline, a catchphrase (#lampshaded) or even something completely new created only for this purpose (#ShareTheTrope). Another more ingenious, and insidious, method consists of including a "#" (pronounce "number sign") inside the very title, immediately turning the work into a trendy word. Since hashtags' capitalization in not important, it could either be ALL CAPS to better stand out, all lowercase because millennials "don't have the time for that", or use CamelCase to remain readable while looking somewhat futuristic. This is mainly used in Live-Action TV as a way to directly interact with their audience by displaying it in one corner at all times. Some chosen tweets can be displayed onscreen during the show at the bottom of the screen to show how the general audience react and incite the rest of the public to react as well and hopefully be featured live on television. Some shows push the concept further by creating episode-specific hashtags to hype up their next episode (#TheBigFinale, #AliceVsBob, …) or even further by creating hashtags to react to key moments while they are still happening (#RedTeamWins, #FarewellAlice, …). Of course, reruns featuring them immediately look dated and the hashtags useless. Another trend appeared late 2015, with corporation making brand deals with Twitter themselves to make specific hashtags (momentarily) appear with special emojis related to the film/product. The line between an Engineered Hashtag and a good ol' regular hashtag is thin but clear: the latter is created by the users who want to share their experiences while the former is created for the users by the creators themselves to encourage them to talk about their product. It is not impossible for a creator to eventually exploit a popular hashtag created by the users to communicate about the product, effectively turning it into an Ascended Meme. Similarly, an In-Universe hashtag could also be used by the fans and/or the creators to talk about the show, defictionalizing it. Badly conducted campaigns could create Forced Memes by pushing a particular hashtag too much (though one could argue that there is No Such Thing as Bad Publicity). However, if it is successful enough to the point that the hashtag is known outside of its original demographic it can even bring out people eager to Watch It for the Meme. Note that it is not only reserved to multinational corporations selling truckloads of products or a network promoting their new show. A single person, from a football fan supporting his team with #LetsGoWildcats to a protester with #EnoughOfThis on a placard, could do it as well. As long as they publicly show their hashtag to the world with the hope that it will become a thing, the media covering the events could easily offer them free publicity. For the detractors of this practice, it is viewed as a sneaky way to sell their products to easily manipulable kids and teens, because New Media Are Evil and Popular Is Dumb (in other words, Totally Radical for The New '10s). On the other side, many people find this an easy way to see what other people think about their favorite subject (which is basically the entire purpose of an hashtag to begin with). Old brands often use this to make themselves look "hip" once again. Remember: Tropes Are Not Bad. For example, old brands could actually make themselves hip again through a well executed hashtag campaign, an independent artist could use an hilarious and charming pun-based hashtag to help promote the Kickstarter for their lifelong dream project or a major company may genuinely be looking for feedback in the hashtag of their disappointing but yet-not-that-hopeless TV show in order to improve things in the next season. Sub-Trope of Viral Marketing. Compare #HashtagForLaughs, the comedic use of hashtags (which can overlap with this trope if it is savvy enough); Old Media Playing Catch-Up, when old media sees itself out in the dust of newer media; and Audience Participation (Failure when it turns into a Forced Meme). Has nothing to do with The Engineer nor Hashtag Rap, though the punchline could potentially be turned into a viral hashtag. |
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Kamen Rider Revice: Vice is a Fourth-Wall Observer to begin with, and in one episode he got an extended fight scene where he deliberately showed off to the audience and tried to get #NiceVice trending on social media. | |
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Shortly before season 3 of Bojack Horseman went live, the show's Twitter feed, as a means of promoting the Secretariat biopic that Bojack made during season 2, asked followers how Secretariat affected them by launching the Accidental Innuendo-ridden hashtag #SecretariatTouchedMe (quoted at the top of the page). | |
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In the preview videos Escape from Vault Disney! puts on their Twitter page to promote podcast episodes, there is a hashtag meant to accomplish this that flashes on the bottom of the screen, usually referring to an absurd joke in the episode. | |
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In Batman: Arkham Knight, you can overhear some militia more thrilled about their popularity on social media than their actual assault on Gotham. In the same game, the Riddler tried to ignite an uproar against Batman's failures with #CrusaderGate. Unfortunately for him, it appeared that even the worst internet trolls were on the bat's side. |
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Morning shows such as Today do this from time to time. One example would be #ThankYouWillard during the days leading up to and during the last day the show's resident Cool Old Guy Willard Scott was on the show as a correspondent before he retired. There's also #IAmUnbroken, which encouraged viewers to "share their unbreakable spirit" but was little more than a shameless plug for Universal's film Unbroken. |
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The Simpsons: During the original broadcast of "Lisa Goes Gaga", on-air graphics with the hashtags #GagaExpress #GagaKissesMarge were shown during certain moments. | |
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The current revival of Whose Line Is It Anyway? had hashtags pop up on screen with the name of the game (e.g., #ScenesFromAHat) as each started. After the first couple episodes, this seemed to have been dropped. | |
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In an episode of We Bare Bears, the bears try to make a viral video and upload it on the Internet: | |
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There's also #IAmUnbroken, which encouraged viewers to "share their unbreakable spirit" but was little more than a shameless plug for Universal's film Unbroken. | |
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Which Deadpool 2 soon parodied with #WadeWilsonDemandsYourSisterSorryStupidAutoCorrectSilence. | |
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In the episode "A Tale of Two Piggies" in The Muppets (2015), Miss Piggy's tail pops out while she's being photographed by paparazzi, and after a story from a young fan inspires Piggy, she starts the hashtag #UnveilTheTail to promote the upcoming episode of Up Late with Miss Piggy. | |
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In Infinity Train: Blossoming Trail, while Chloe is on the Infinity Train, her family decides to start a movement called #CallingChloe to convince others to show their support for the Vermillion City girl. | |
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Star Wars: The Clone Wars had #CloneWarsSaved when the installment's renewal was announced as a shoutout to fan campaigns dedicated to bringing it back. | |
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In Ratchet & Clank (2016), the CEO of Gadgetron, the game's weapons manufacturer, asks Ratchet to use #Gadgetron online to advertise the Hologuise he just gave him. | |
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World Wrestling Entertainment's NXT brand took it a step further by having the roster's resident pretty boy/selfie enthusiast Tyler Breeze, who also has a forced hashtag for his theme song #MmmmGorgeous, campaign to get himself into an updated video for the Chainsmokers' song. | |
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After the 2020 election, The Late Show with Stephen Colbert refused to refer to Donald Trump by name. The following April, Stephen started up the hashtag #HeWhoShallBeNamed to collect user suggestions for funny nicknames to use in its place. | |
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For Avengers: Infinity War, Marvel asked that fans Do Not Spoil This Ending with the tag #ThanosDemandsYourSilence. Which Deadpool 2 soon parodied with #WadeWilsonDemandsYourSisterSorryStupidAutoCorrectSilence. Avengers: Endgame followed up Infinity War with a similar tag, #DontSpoilTheEndgame. |
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The Nostalgia Critic, in association with YourMovieSucks.org and I Hate Everything, launched the hashtag #WTFU ("Where is the Fair Use?") to fight back against the copyright claims abuse on YouTube by Hollywood and other creators despite the work being used under the protection of Fair Use laws. | |
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Dragon Ball Z Abridged had Cell launch the hashtag "#CellGames" to promote the titular event, which according to Yamcha started trending within seconds. In a rather unique case, the hashtag ended up trending on Twitter in Real Life thanks to the series' popularity and some tweets by Team Four Star that promoted the hashtag. | |
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In Archie Comics (2015) Archie wonders "#WhatDidReggieDo". This was an (successful) attempt by Archie's to get readers to hashtag what they thought Reggie did to earn a criminal record. | |
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They did something similar for the 2016 reboot of The Powerpuff Girls, with various characters from other CN shows watching the three girls fly with anticipation, the clips ending with #CNPPG. | |
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Invoked in a Super Mario Maker episode in which they pitch a generic sitcom about a quirky nerdy girl named Laura. #rawful | |
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Final Fantasy VII: Machinabridged streamed the celebration of Rufus becoming Shinra Inc.'s President across the Shintranet and proposed hashtags to celebrate certain milestones. The event itself used #NewPrez; a concurrent Gold Saucer contest used #GP4Lyfe, and it mocked Cloud's poor parade performance with #YouHad1Job. | |
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In With Pearl and Ruby Glowing, people who thought Lapis (given the name Bobbie DeMayo) was the one abusing Jasper (named Treasure Agateva) mocked her online using the hashtag "#SloppyDemayo". | |
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In Animals (2016), the family of Jerry the pigeon wears tee-shirts sporting #TeamJerry for his big race against Mike. | |
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A major plot point in Black Mirror episode Hated in the Nation. A CSI-like story tracking down a renegade software engineer who hacked his company's brainchild, the ADI drones (robotic honey bees, built after real bees went extinct). After the hashtag #DeathTo started trending on not-Twitter, the hashtag functioned as a popular vote as to who the ADIs would attack and kill next. Ultimately, stamping out this behavior was the goal of the software engineer. The ADIs kept a log of everybody who used the hashtag, and turning off the 'death poll' part of their programming was the trigger of a second function to go kill everybody that used the hashtag. In the end, 400,000 people died because they used it. | |
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The show @Midnight, and its sequel series After Midnight asks the audience to tweet in with hashtag jokes, and the funniest ones will appear on the show the next day. | |
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The first season of The Last Kingdom attempted this with #IAmSaxon and #IAmDane, as the series is about Anglo-Saxons vs. Danes in mediaeval Britain with the Child of Two Worlds protagonist torn between both. | |
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All Assorted Animorphs AUs: During The Proposal in "What if the series was set in modern times?", Marco comes up with the plan to film William Roger Tennant everywhere he goes, and upload his slip-ups to Twitter with the hashtag #notsonicetennant in hopes that they'll go viral. When the Animorphs finally cause a scandal, the trending hashtag is #tennantgate instead. | |
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Game Grumps created a Show Within a Show called "I � Burgie" to promote their tee-shirts. The main protagonist is an obnoxious burger called Burgie shooting "Beefy!" as his catchphrase. Anytime he does it, the hashtag #beefy appears in the corner. In a funny twist, they realized later that the hashtag was already used by a gay porn website. Other fake hashtags include #RelishShits and #BurgerFeels. Invoked in a Super Mario Maker episode in which they pitch a generic sitcom about a quirky nerdy girl named Laura. #rawful |
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Muppets Most Wanted did this in the months leading up to its release. Some promos featured quotes from (real) Twitter accounts made by Disney talking about how they want to see the film. Spelling errors and all. One even went totally meta: | |
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For the launch of Street Fighter V, Capcom advertised the hashtag #RiseUp (the tagline of the game) which is a direct call-out to the players encouraging them to become a Pro Gamer. | |
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Pokémon had the hashtag #Pokemon20 for the series' 20th anniversary. | |
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#EngineeredHashtag | |
| #EngineeredHashtag / int_a660fd96 | comment |
Avengers: Endgame followed up Infinity War with a similar tag, #DontSpoilTheEndgame. | |
| #EngineeredHashtag / int_a660fd96 | featureApplicability |
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| #EngineeredHashtag / int_a660fd96 | featureConfidence |
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#EngineeredHashtag / int_a660fd96 | |
| #EngineeredHashtag / int_b8b8bc38 | type |
#EngineeredHashtag | |
| #EngineeredHashtag / int_b8b8bc38 | comment |
Tokyo Mirage Sessions ♯FE (a.k.a. Shin Megami Tensei x Fire Emblem). The "#" looks like twinkles so it is not as blatant when you only see the title art, and it is even justified as a musical reference to the music symbol "sharp". It also suggests that Fire Emblem is somewhat of a Special Guest, and that it could be replaced by another franchise in a sequel (imagine "#FF" or "#SC"). | |
| #EngineeredHashtag / int_b8b8bc38 | featureApplicability |
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| #EngineeredHashtag / int_b8b8bc38 | featureConfidence |
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#EngineeredHashtag | |
| #EngineeredHashtag / int_b9a57721 | comment |
Chef (2014) is known as #Chef in some parts of the world (which is still a fitting title as Twitter plays a big part in the plot of this movie). | |
| #EngineeredHashtag / int_b9a57721 | featureApplicability |
1.0 | |
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| #EngineeredHashtag / int_bff78dfe | comment |
For the release of Batman v Superman: Dawn of Justice, Warner Bros. partnered with Turkish Airline and released two fake advertisements for the film In-Universe locations, with Lex Luthor and Bruce Wayne endorsing the ads themselves. They end up with the hashtags #FlyToMetropolis and #FlyToGotham respectively. Another hashtag used in the promotion was #WhoWillWin. | |
| #EngineeredHashtag / int_bff78dfe | featureApplicability |
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| #EngineeredHashtag / int_bff78dfe | featureConfidence |
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AKB48 has a song called "#SukiNanda", which translates to "#ILoveYou" in English. | |
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| #EngineeredHashtag / int_c43df4d8 | comment |
Doctor Who had #SaveTheDay for the 50th anniversary, the Day of the Doctor. This didn't really amount to anything, and actually ended up backfiring as the same hashtag was already being used to promote several unrelated ventures, including a Selena Gomez song. | |
| #EngineeredHashtag / int_c43df4d8 | featureApplicability |
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| #EngineeredHashtag / int_c43df4d8 | featureConfidence |
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| #EngineeredHashtag / int_cd899ed6 | comment |
For the Grand Finale of Gravity Falls, "Weirdmageddon Part 3: Take Back The Falls", Disney Channel and XD aired multiple short ads featuring the hashtag #TakeBackTheFalls, sometimes as a◊ Freeze-Frame Bonus (the GF fandom is known for analyzing everything related to the show in hope of discovering hidden clues). | |
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Around the release of the 2016 Ghostbusters reboot, tagging a tweet with #Ghostbusters would make appear an emoji of the famous "stop ghost" logo. | |
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Sister shows Survivor and The Amazing Race both use these. Most of the time, the hashtags show up for the usual scenes that show up every episode, like #ImmunityChallenge or #Roadblock, but sometimes a unique one will pop up in response to something that was just said or shown onscreen. Beginning in Season 26, Amazing Race started prepackaging nicknames for their teams. | |
| #EngineeredHashtag / int_d6b6971d | featureApplicability |
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| #EngineeredHashtag / int_d6b6971d | featureConfidence |
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#EngineeredHashtag | |
| #EngineeredHashtag / int_d968facb | comment |
In Face/Off, the hashtag #FACEOFF is displayed on the workshop door and under the clock (plus your usual reminders by the host). In season 8, the contestants were coached by a previous winner. During their Confession Cam sessions, the hashtag of their team name was displayed (#TeamLaura, #TeamRayce, or #TeamAnthony). |
|
| #EngineeredHashtag / int_d968facb | featureApplicability |
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South Park had #cancelsouthpark at the end of every episode of Season 22 (minus one that had #cancelthesimpsons instead), probably as an attempt to create controversy that however failed to catch on. | |
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Extraction 2, which shows Rake's survival after he was thought to have been killed at the end of Extraction, was accompanied with the tag #RakeLives. | |
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1.0 | |
| #EngineeredHashtag / int_ec693171 | featureConfidence |
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#EngineeredHashtag | |
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X-Men: Apocalypse: Four special temporary cute emojis triggered by specific hashtags were created: #SoGenius for Professor X, #SoDevastating for Apocalypse, #SoQuick for Quicksilver and #SoElectric for Storm. | |
| #EngineeredHashtag / int_f38b1d2f | featureApplicability |
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Cobra Kai: Tech dummy Johnny needs extensive help from his students to make a YouTube video advertising the Cobra Kai dojo. He thinks the team needs a hashtag to promote publicity—except he doesn't know what they're called. | |
| #EngineeredHashtag / int_ffb43795 | featureApplicability |
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#EngineeredHashtag / int_ffb43795 |
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