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I Approved This Message
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In the United States, a portion of the Bipartisan Campaign Reform Act of 2002, otherwise known as the McCain-Feingold Act, requires that a political candidate for a federal office - or the group that produced it - give "a statement by the candidate that identifies the candidate and states that the candidate has approved the communication." This means an ad has to say something like, "I'm Cole Rupt, and I approved this message." This only applies to candidates for Congress and the presidency.note Or, theoretically, candidates for vice president. But in practice, VP candidates simply act as Number Two to the presidential candidates, and never run their own separate campaigns. Thus, it'll always be the presidential candidate who "approves this message," even if their running mate is providing the sound bites for the ad. Though Ted Cruz and Carly Fiorina did run some "We approve this message" ads. It does not apply to candidates for state or local office, or to anything other than politicians. Advertisement:propertag.cmd.push(function() { proper_display('tvtropes_mobile_ad_1'); })The provision was added so that political candidates would be less likely to fund attack ads or ads with questionable claims. However, that doesn't stop outside parties like interest groups from running their own ads: the NRA or AARP could run an ad that says "Cole Rupt is a brain-eating alien," but it would obviously not have opposing candidate Bea Ribe's "approval." These must be followed by a statement along the lines of "Paid for by the Republicratic National Committee", or "The S.P.E.B.S.Q.S.A.note Society for the Preservation and Encouragement of Barber Shop Quartet Singing in America, Inc. has paid for this message and is responsible for its content". However, a number of ads for things other than politicians are parodying this requirement, and including it on them even though it is not applicable to anything else. So some ad will say "TropeCo's tropes are tropier. We're TropeCo, and we approved this ad." Oh yeah, right, an ad by some company might not be approved by them. Advertisement:propertag.cmd.push(function() { proper_display('tvtropes_mobile_ad_2'); })Naturally, you most likely will see these types of ads around election season, when the campaign commercials on everyone's mind, and people are most likely to get the reference. Examples: |
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Arrow. In "State vs. Queen", Count Vertigo does a Do Not Adjust Your Set broadcast announcing that he has secretly addicted large numbers of innocent people to the drug Vertigo, of which he controls the only supply. He concludes with, "I'm Count Vertigo, and I approve this high!" | |
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Barbie: Life in the Dreamhouse In the episode "Mayor of Malibu" at the end of Raquelle's ad a cutout of Barbie held by Ryan appears saying "I am Barbie Roberts and I aproove this message" | |
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Played for laughs in Machete. | |
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Foster's Home for Imaginary Friends had a campagin for the president of the home between Mr. Herriman and Frankie. Herriman resorted to an attack ad on Frankie which ended with "I'm Mr. Herriman and I approve this message." | |
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A commercial for World of Warcraft announced the addition of Chuck Norris as an apparently very tough character in the game. An announcer says, "There are five million people playing World of Warcraft, only because Chuck Norris allows them to live," and at the end, Chuck says, "I'm Chuck Norris, and I approve this game." | |
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In 2006, WWE renamed their Taboo Tuesday PPV, where fans would get to vote online on who they wanted in matches and/or what kinds of matches would be on the show, Cyber Sunday. The Sandman was one of the three potential opponents, along with Chris Benoit and Kane (who was the winner of the vote, but not the match), for Umaga. The Sandman cut a promo urging the fans to vote for him. As this was a mid-term election year, he ended his promo with, "I'm the Sandman, and I approved this message." | |
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In an episode of 30 Rock, Tracy is manipulated by Jack into making a political ad encouraging black people not to vote. He finishes it off with "I’m Tracy Jordan and I improved this message!" | |
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The West Wing: Minority candidate Matt Santos can only afford one single TV spot in a key market, so his team spend endless effort on coming up with something incredibly memorable and original. He ends up delivering the ad directly into the camera - live on air and personally, ending with a sarcastic "I'm Matt Santos, and you better believe I approved this ad!" | |
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From Saturday Night Live's parody of Hillary Rodham Clinton's 3 a.m. ad: "I'm Hillary Clinton and I approve this unfair and deceptive message." | |
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Spider-Man: In Amazing Spider-Man #611, Deadpool claims to have Blackest Night symbols on his toenails ("My feet are a rainbow of power!") with a footnote reading "I'm Geoff Johns and I approve this message — Geoff Johns, former Avengers writer". | |
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Parodied in Robot Chicken: "My name is George W. Bush and I approve this message: Tacos rule!" | |
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"I'm Sentinel Prime, and I approve of this message." | |
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Popular vlogger Ray William Johnson ends all of his YouTube videos with "I'm Ray William Johnson, and I approve this message." | |
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In We Happy Restaurant, the titular restaurant advertises its chickens with the following text: | |
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How I Met Your Mother: In "Sorry, Bro": | |
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