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No Such Thing as Bad Publicity

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As the saying goes, there's "no such thing as bad publicity" or "the only bad publicity is spelling the name wrong". The reasoning is that even if people are trying to raise a big stink about how some work is immoral, incorrect, offensive, or corrupting the youth of the world, they're just giving it attention, increasing how well-known it is, arousing people's natural curiosity as to why this thing's so offensive, and making the work into Forbidden Fruit.
In real life, there is always such a thing as bad publicity: For example, if it turns out a car model or another product has a flaw that endangers the lives of everyone who uses them, and this is highly publicized, the amount of people buying it is going to steeply drop. A little Never Live It Down can devastate anyone's life forever. This trope refers to something that gains popularity because Moral Guardians draw attention to it. Strangely, the Moral Guardians never seem to learn from the fact that they're doing a good job of making their objects of hate more popular, thus, free advertising. On the Internet, it is usually those bad aspects of a product that the producer can never live down that undergo discussion and Memetic Mutation, and thus extra advertising, notoriety and more misconceptions spreading around. If the same particular Moral Guardians have been a thorn for long enough, customers can end up using their latest condemnations as recommendations — if those overly-sensitive critics are complaining about it, it must be good.
Whether or not the author of the work purposely made it controversial in order to invoke this phenomenon is debatable. Edgy content always has a market, for example, pornography existed in the Victorian era but crossing the streams, i.e. bringing subversive elements into the mainstream, was a huge taboo. Works are Rated M for Money when they target their expected audience and don't cross the line. However, this can backfire if you step on too many toes and often it doesn't mean that the work has more to recommend than the scandal. Sure offending some Moral Guardians draws attention to a work, but thanks to tropes like Once Original, Now Common and Shock Fatigue, expect later people to scratch their heads and wonder what the fuss was about. Even Moral Guardians will eventually get bored attacking the same thing over and over. "Oh, look, [insert creator here] has released another extremely offensive and totally controversial [insert media type here]. How shocking." This trope isn't just limited to Moral Guardians. Hatedoms have had this happen. As mentioned with the Control Alt Delete theorem later on the page, because people can be so obsessed with works they claim to hate, people often find out about it from the hatedom and either experience Critical Backlash or even if they don't like it...still gave it sales or views. Similar to how people find out about something from the Fandom. This is also related to the concept of hate-watching, where a hatedom actively engages themselves in the works they hate for ironic purposes, seemingly unaware that this is giving the work in question the publicity they don't want it to have.
Also, remember always that controversy can and does have consequences. No matter what your intentions were when you made a work, poor reception and bad publicity affect the context in which people see it, and your work will not be seen how you intend it but instead become a political or topical football. It can directly affect sales via smear campaign, boycotts and distributors not exhibiting your work because of Guilt by Association. In worst cases, controversy has killed careers by making it impossible for you to find people to see your next work, making you unemployable and so on. Also, don't expect critics to stand by you, they may see you as self-indulgent and arrogant and pan it, and the people who spend money on it are going to let others know that it's not worth it. Books, DVDs, or video games can still be returned, ticket refunds can still be given partway through a movie or show, radios can still be turned off, etc. Whether it's Worth It or not, depends on how much you believe Viewers Are Geniuses and your faith in Doing It for the Art.
Compare Attention Whore, Controversy-Proof Image, Fame Through Infamy, Forbidden Fruit, Rated M for Money, Sex Sells, Overshadowed by Controversy, The Man Is Sticking It to the Man. Content Warnings can be both a cause and effect of this. For when this happens but without the Moral Guardians, see Streisand Effect. See Bile Fascination for when the same thing happens due to rumors of the bad quality of a work. When there is an ostensible moral against something that looks appealing anyway, then it's Do Not Do This Cool Thing. When you have someone that thrives off this trope and act like they are better because of it, you got Small Name, Big Ego. Contrast with Audience-Alienating Premise. The Eight Deadly Words are what people say when even this trope can't be invoked.
A form of Insult Backfire. In some cases, it may also be a Sleeper Hit. Springtime for Hitler is when someone is trying to be hurt by bad publicity but fails for this reason.
Wikipedia has an article on this philosophy, going by the French phrase succès de scandale (success from scandal).
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How Opal Mehta Got Kissed, Got Wild, and Got a Life
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His Dark Materials tried this and failed. The author, Philip Pullman, wanted the series to offend lots of people, but the Moral Guardians were too busy criticizing Harry Potter. To quote:
The Film of the Book was more successful at drawing fire, but this didn't lead to any notable box office assistance.
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After a news story where the trailer was accidentally screened before a showing of Finding Dory, Sausage Party attracted many curious patrons who wanted to see just how raunchy an adult animated movie written by Seth Rogen could be.
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Star Trek Online had a mission, "House Pegh", bring back a minor Klingon NPC and introduce her mate, who was also female. Many players never caught on until one player, who was also a volunteer moderator on the game's main forums, blasted Cryptic for having lesbians in the game, going through a Think of the Children! mentality. After the players told the person to shove it, some of them lauded Cryptic for the handling of the characters, focusing more on who they were than what they were (which, as a game set in the 25th century, it should be.)
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The Far Side was a little-known comic strip when the now-legendary Cow Tools cartoon was published early in its run, sparking a frenzy of debate and discussion as to what "Cow Tools" really meant. Cartoonist Gary Larson was mortified by the response and was forced to write a press release explaining the cartoon, but the attention attracted by "Cow Tools" actually increased interest in The Far Side and probably boosted Larson's circulation. As quoted in The Prehistory of the Far Side:
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The downloadable PlayStation 3 game Fat Princess is about soldiers from red and blue teams rescuing their princess, who is being held in the enemy team's castle. The enemy team, for their part, can feed said princess cake to make her harder to carry. A blogger ranted about it and was trolled (the definition of a troll including anyone who disagreed with her at all). The trolled post currently has over a thousand comments. The end result is that several blogs made fun of the initial blogger, and several others linked her in support. The blog got a lot of new readers, and several gamers vowed to buy several extra copies of the game just to piss the blogger off. In other words, both sides of the debate benefited.
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In Bojack Horseman, Diane investigates the mysterious death of Matt Minnowman, an employee of Whitewhale Consolidated Interests. She brings a hidden camera to a meeting with CEO Jeremiah Whitewhale, who says he doesn't know what kind of film they're making, but it doesn't matter. He freely admits to having the employee murdered, and says he wants the story to get out, since it would only show how ruthlessly effective he is as a businessman, thereby enriching him further. Diane wonders why he isn't worried about the video getting leaked, and he informs her that Congress just passed a law making it legal to murder if you're rich.
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Another In-universe example: In The World Ends with You, Eiji Oji runs a blog called "F Everything" that gets 100,000 hits per day. Subverted in that the "F" actually stands for "Fabulous," making his blog the exact opposite of what you most likely thought it was about.
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Lil Nas X has benefitted quite nicely from controversies surrounding the content of his work, though from varying degrees of objectionability.
His Breakthrough Hit, "Old Town Road", rose to Billboard's Country charts on its own, but was controversially removed due to "not [embracing] enough elements of today's country music". This move provoked a large surge of backlash and vocal supporters of Nas X, mostly notably Billy Ray Cyrus, who released a remix that shot the song even higher into mainstream relevance (to the point where it broke the record for the longest reign at the top spot in Hot 100 history).
Nas X more pointedly invoked this with the release of "MONTERO (Call Me by Your Name)", featuring an unabashedly queer and Satanic-themed music video that was made as both a statement of gay pride and as a scathing retort towards conservative homophobia. Moral Guardians fully took the bait, with the ensuing controversy highlighting its staunch support, earning Nas X his second #1 hit.
Tied to above was the whole baiting of Satan Shoes, an offer of 666 pairs of customized Nike shoes given a Satanic makeover, and each reportedly containing one drop of human blood each. Once again, it was blasted by Moral Guardians, further increasing Nas X's profile. When he additionally ended up in a legal controversy with Nike suing him over the sale of the shoes, he spun that off into the song "Industry Baby", and with its music video additionally beginning with a skit of his ensuing court trial, it debuted #2 on the Billboard's Hot 100 (and later became Nas’ third #1 hit on the chart).
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The anime adaptation of The Rising of the Shield Hero stirred up a lot of controversy when its premise, an Otaku who was sent to a parallel world seeking revenge on a woman who falsely accused him of rape, made the rounds. Many reviewers accused it of being sexist otaku wish fulfillment, not helped by the fact that it's an isekai anime, and some hated it so much that they named it among the worst anime of not just its season, but of 2019. All this fuss lead to the series getting an enormous amount of attention from anime fans, casual and hardcore alike, and it reportedly became the most continuously-viewed anime of 2019. Additionally, the series spawned some of the most viral anime memes of the year, and, in a rare move, it was announced that it would be getting two additional seasons rather than one.
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In 2020, PAW Patrol suffered from negative publicity after Chase, who is a police dog, created controversy because of the social media accounts going dark to honor George Floyd. Despite this, the show still remains popular.
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The Webtoon comic Boyfriends. receives quite a lot of backlash from people claiming it's a "harmful" or "fetishizing" representation of queer men (nevermind that the author is a gay transgender man). This backlash has drawn more attention to the comic, which in turn has led to people reading it just to see if it's really that bad. Some of them come out of it defending the comic, arguing that the backlash feels disproportionate or overblown.
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The surprisingly strong opening weekend of Fruitvale Station was largely chalked up to the similarities between the film and the high-profile George Zimmerman trial that was going on at the time.
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The anime adaptation of Uzaki-chan Wants to Hang Out! was immediately met with outcry online over the titular lead's character design, with her combination of a rounded, doll-like face and gigantic boobs being met with accusations of sexism and female objectification, among others. However, this same outcry gave the series a gigantic boost in popularity from more hardcore anime fans, leading it to become one of the most prominent and popular anime of summer 2020, heights that most analysts (including those who supported the show) pointed out would never have been achieved otherwise.
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After a political debate in which he defended white nationalism and the white supremacist belief that black people have a lower IQ than whites and commit more crime regardless of income level, JonTron faced a lot of backlash and lost a lot of fans. However, after making a response to the situation and laying low for some time, he was able to avoid Never Live It Down (at least for his current fanbase) and thrive from the controversy. It also helps that many seem to be unaware of what was said in the debate, believing it was just something that could be "interpreted" as racist, instead of an explicit endorsement of racist ideas.
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In Bones, Booth arranged for a struggling rap artist to be sent to jail for the murder they were investigating if he cooperated, explaining to a confused Brennan that whenever a rapper goes to jail, their sales go up.
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The Simpsons had an in-universe case of inversion when Krusty needed a way to increase the sales of Absolute Krusty (yes, it's a vodka brand). Krusty was baffled at the idea of such thing as good publicity existing.
Speaking of which, the show itself generated an enormous amount of controversy when it premiered, due to its more adult tone and, particularly, the character of Bart Simpson - who was deemed a bad influence on children. Needless to say, this just contributed to the show's runaway success.
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Pembroke, the creator of Femmegasm referenced this trope in response to a negative review from the Bad Webcomics Wiki:
 No Such Thing as Bad Publicity / int_2643a2e3
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When "Follow Your Arrow" by Kacey Musgraves debuted at the 2013 Country Radio Seminar, it quickly caught controversies for its progressive lyrics, causing it to fail at country radio. The general public, especially the more tolerant pop and Adult Alternative listeners, caught wind of the controversy and embraced it wholeheartedly, made it debut at #10 on the US Country Songs chart.
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DC's Ian Sattlet on the universal reaction to Lian Harper's death in Cry For Justice: "I'm happy it upset people because it means that the story had some weight and emotion."
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 Justice League: Cry for Justice (Comic Book)
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In Brazil, when the government prohibited the selling of Everlast, Counter-Strike, and Grand Theft Auto: Vice City on any shop or their availability in Lan Houses Country-wide for their unquestionable violence, the demand of those games almost doubled.
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Czech child singer Misha, AKA Mishovy Šílenosti, recorded some songs about popular video games, which attracted tons of hate due to their repetitive lyrics. The result? "Pokémon GO Song", his most infamous song, hit 97 million views, and he received a Silver Play Button award (100000 subscribers) shortly after. In response, he made the songs "CYBERBULLY CHANNELS ARE CANCER!!!" and "SONG FOR ALL HATERS!!!", which are targeted towards the haters and surpassed 10 million views each, and songs such as "I'M VEGAN!!! DIE, MEAT-EATERS!!!" and "DONALD TRUMP FOR PRESIDENT!!!" which are deliberately meant to provoke people.
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Beavis and Butt-Head got it pretty hard during its first year or so on the air. Things became so bad, in fact, that MTV had to add a disclaimer at the beginning of every episode to remind viewers that Beavis and Butt-Head aren't real and that you shouldn't try what they do at home.
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No Such Thing as Bad Publicity
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Teen Titans Go! has earned a reputation as being one of the most hated cartoons in recent history...and yet it's one of Cartoon Network's highest-rated and biggest money-making shows partly because of this.
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Examined in H.Bomberguy's video "WOKE BRANDS", where he points out that whenever there's calls on social media to boycott a particular company or brand for their practices, the resulting publicity inevitably means that brand is given attention.
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Also invoked in-universe in the Mad Men Season 1 episode "Marriage of Figaro" when the execs are looking at a new Volkswagen ad.
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 Mad Men
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No Such Thing as Bad Publicity
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Leonard, of Community, is a strong believer in this. Not only does he invoke the trope by name when someone mentions his crooked wang, but he also doesn't care what people think of his frozen pizza reviews on YouTube, as long as they're talking about them.
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 Community
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This later happened to the Netflix spin-off Cocomelon Lane when it featured a scene of one of the male characters, Nico, in a dress. Despite the intended message being one that told viewers that they can be whatever they'd like to be, this still drew controversy among some parents. This lead to more people watching Cocomelon Lane to see what the fuss was all about.
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Harry Potter owes a small percentage of its success to the Moral Guardians who can't shut up about how it's corrupting children, though this controversy came much later in the day.
Also occurs In-Universe in The Order of the Phoenix with Umbridge's ban of Harry's Quibbler interview. As Hermione points out, "If there was one thing she could have done to ensure everyone would read [his] article it was banning it." (This is almost certainly a deliberate in-joke by Rowling, who had heard a lot of this sort of argument after the first four volumes.)
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Call of Duty: Modern Warfare 2 has a particularly infamous case with the "No Russian" level. As of the release of Call of Duty: Advanced Warfare, "No Russian" is the only mission in the series that allows the player to wantonly execute innocent civilians for no other reason than perpetrating a terrorist attack. There was a huge media firestorm over the inclusion of the level, with various media outlets and gaming blogs debating the moral and ethical implications not just for the game, but for the gaming industry as a whole. However, that controversy (and the high praise for the first installment in the Modern Warfare series) propelled 2 to the biggest entertainment launch of all time (later succeeded by the third installment). It's notable that in the game itself, the player has the option to skip the scene if they don't like the violent content.
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Arrested Development featured an in-universe example at the end of its second season. Maeby produces an American remake of a French film about cousins dating. A religious group (led by the girlfriend of Maeby's cousin George-Michael) protests the film and turns it into a hit.
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Parodied in Matinee, when SF B-movie producer Lawrence Woolsey (John Goodman) hires two guys to pose as Moral Guardians and picket the opening of his new film.
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Basic Instinct: People were protesting in the streets because Sharon Stone uncrosses her legs. It is really the only reason why the film is known, and the so-called controversy helped it along.
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Mentioned in the Jurassic World review to complain about Hollywood taking some of their videos down.
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Sure, Pewdiepie's less than okay gags & reactions, particularly his infamous Fiverr experiment, lost him quite a few sponsorships and earned him plenty of media scrutiny, but as far as his subscriber numbers go, he's still going strong.
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"Relax" by Frankie Goes to Hollywood initially peaked at number 6 in the singles chart. It was subsequently banned by the BBC (and its videos didn't fare much better) shortly after its release and hit number one on five consecutive occasions. Even the Beeb itself has poked fun at this in more recent broadcasts.
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The anti-Confederate and pro-revenge themes of Django Unchained were bound to cause controversy in certain parts of the United States (along with the film's graphic violence) but it hasn't stopped the film from being a critical and financial success.
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 Django Unchained
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In-universe example: Although how well-known you are in the game world of The Elder Scrolls IV: Oblivion is divided into Fame (good deeds) and Infamy (criminal deeds), e.g. the access to Heaven Stones is regulated by the sum of both (Renown), so that both Lawful Good and Chaotic Evil characters get those cool innate powers they grant.
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King of Prism got a lot of buzz from Pretty Series veterans due to the Hotter and Sexier elements added into what is typically a young girl's franchise. To wit, one of the tickets for the first film shows the cast sitting around naked. However, the buzz from the fanservice, coupled with several eyewitness accounts of the movie helped propel the series into the mainstream. Masakazu Hishida even said he invoked this reaction in an interview, mentioning that the team added in the fanservice scenes so people could have something to talk about.
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Married... with Children experienced this in 1989, courtesy of the attempts of Bloomfield Hills, Michigan, homemaker Terry Rakolta to boycott the show and get it canceled. It sent the ratings soaring and only spurred the writers to be all more outlandish with their plots. The show itself made reference to her efforts in one episode featuring a television show made about the Bundys' lives, which got immediately canceled because "some woman in Michigan didn't like it".
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Sex and the Single Girl: The boss of reporter Bob Weston is genuinely proud that his family's magazine, STOP, has gone from a respectable publication to a tabloid that's reviled by all of their peers — its sales have gone through the roof when they started venturing in the lurid tabloid business.
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Shining Song Starnova kicks off Julie’s route with an in-universe example. When blurry pictures of Julie Going Commando during a live performance end up all over the news, the resulting controversy ends up driving sales of Starnova’s latest CD through the roof, leading the president of their record label to suggest that Starnova capitalize on the controversy by taking themselves in a more risqué direction.
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Invoked in-universe in "The Ghastly Ordeal of Timothy Cavendish" in Cloud Atlas. The titular protagonist runs a vanity publishing firm, and agrees to publish a smalltime gangster's autobiographical novel, which is universally agreed to be completely dreadful and unsaleable; then the book suddenly becomes a runaway hit when the gangster makes headlines by publicly throwing a critic from a rooftop for writing him a bad review.
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Pokémon Sword and Shield received an outpouring of backlash after it was revealed that much of the National Dex would be cut.note In other words, a bunch of the series' creatures were removed This caused fans to more closely analyze the game's perceived flaws, such as its graphics (which were considered weaker than most Switch games) and removed features. The backlash only got more intense when the game was leaked two weeks before release, revealing that the game would be cutting certain moves as well, among other features. Despite the incredibly vocal hatedom, the game sold remarkably well, becoming the Switch's fastest-selling game before Animal Crossing: New Horizons took its crown.
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The Parents Music Resource Center (PMRC) did this for almost every band that they protested during the '80s, though WASP were the ones that benefited the most, as their record sales doubled soon after Tipper Gore did her rant about how the band's initials supposedly stood for "We Are Sexual Perverts"note  to be fair, she drew this conclusion from that very phrase being inscribed on the front and back of their debut album, though it was still wrong, as Blackie Lawless later admitted the acronym didn't stand for anything; it was just a way to make the band's name stand out. .
The PMRC also helped lots of musicians through their successful push to have "Parental Advisory" stickers, nicknamed "Tipper Stickers" on music albums, which helped let people know exactly which albums were cool and had the Forbidden Fruit. As Aerosmith won an MTV VMA, Steven Tyler made sure in the speech to "Thank Tipper and Jesse for making sure that as long as there are a few four-letter words, they'll sell an extra million records."
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Jawbreakers: Lost Souls was intended to be just a short one-shot comic that the author wanted to put out so that he could write the story he wanted to without interference and industry regulations. After receiving a MASSIVE backlash from several prominent members of the comic industry due to the comic's connection to the Comicsgate movement, the Indiegogo campaign went on to earn several times what the creator had originally expected and became an overnight success.
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Wedding Peach Abridged actively cultivates this; in order to generate interest from people who haven't seen Wedding Peach, their promos specifically point out the amount of hate that the show has gotten from the media and fans of other series.
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King Features fired Bobby London as the artist on the Popeye comic strip (which were reprinted in paperback as "Mondo Popeye") after they rejected a storyline in which Olive tries to return a Cabbage Patch Bluto, equating it as a metaphor on abortion.
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The Da Vinci Code is an excellent example. If not for all its controversial aspects, it probably wouldn't be nearly as well known as it is.
Holy Blood, Holy Grail, a "nonfiction" book based on similar ideas, got a lot of publicity and sales when the authors sued Dan Brown for plagiarism, even though they lost the case.
Of course, they lost because they claimed their book was nonfiction because you can't plagiarize facts or even "facts". If they had claimed they made the whole thing up, they likely would have won.
During a television special on The Da Vinci Code, one of the authors of Holy Blood, Holy Grail willingly and deliberately provided a lot of information on both books and was actually pretty informative. It seems the authors didn't care so much about having Dan Brown using similar ideas to them because it got them a lot more publicity and opportunities to appear on television to advertise their book. Very smart!
The ironic thing is, the biggest controversial idea brought up in the book - that Mary Magdalene was actually Jesus' wife and that the facts were changed by whoever first penned the information about her in the Bible - is nothing new. The idea has been floating around for centuries, the book was only the first to suggest it in such a public way.
This also happens to Dan Brown's sixth novel, Inferno, where the novel's description of Manila, which is the setting of one of the character's Back Story, received some outcry from some Filipinos. This also led to some curious people buying the novel and only to find out that the description has nothing to do with the plot. Somehow, the controversy also serves as an eye-opener to the Manila city government to improve the city's state.
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Mike Krahulik and Jerry Holkins, of Penny Arcade, have more or less made their business on proving this notion wrong. There is such a thing as bad publicity, and Gabe & Tycho know exactly how to dish it out.
Plus, look at any time they've butted heads with someone (such as Gamestop, over Penny Arcade's positively appalling claim that someone OTHER than Gamestop would be selling On The Rain-Slick Precipice of Darkness! The nerve!). They just walk away and succeed without help.
Speaking of On the Rain-Slick Precipice of Darkness, advertisements for the first episode proudly featured quotes from a particularly loathsome troll who denounced the game, along with Penny Arcade in general.
When people still paid any attention to him, Jack Thompson did this for the PA guys time and time again. The biggest was undoubtedly when Thompson sent out a press release to any media camp that would listen and the WA state governor that he had requested the Seattle police to look into harassment charges (made especially funny when he claimed a $10,000 check given to charity in his name was assault of some kind), as well as a list of other petty things. He forgot to send anything to the police. There was a back-and-forth between Thompson and PA (headed by Gabe for the most part), with Thompson constantly crying out he was the victim, and nobody believing him. PA came out on top, and Thompson only brought his douchebaggery ways to the attention of the Florida State Bar.
Paul Christoforo very firmly believes in this trope. After being a complete prick to a customer and Mike, only backing down and apologizing after figuring out who Mike is, he seems to think that he's going to spin a career out of this. And that's just the tip of the iceberg...
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Caligula would have come and gone in two weeks had it been left to succeed or fail on its nonexistent merits. It became successful, and something of a cult classic, solely because of the protests that it sparked.
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Khalnayak was a controversial movie with India's Moral Guardians, specifically because of The Item Number. The title of the song translates as "What's Behind the Blouse?" and the lyrics are a little cheeky. Although the answer to the question posed in the song title isn't nearly as perverted as one would think! Because of that controversy (and the prospect of seeing Madhuri Dixit dance), more people went to the theaters to see it.
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Captain Marvel (2019) was the subject of much fervor from anti-SJW types during the lead-up to its release, due to star Brie Larson's comments about the lack of diversity in film criticism, as well as the feminist themes in the film's trailers, which led them to assume that the film was going to be a feminist (and by "feminist" they actually meant "anti-male") propaganda. This, of course, only served to draw further attention to the film, which ended up clearing a billion dollars at the box office.
A year earlier, these same groups loudly resisted Black Panther, which was not helped by conspiracy theories about white audiences being violently attacked by black audiences in the theaters for daring to see "their movie." It ended up also making over a billion dollars.
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Pro Wrestling Illustrated awards and rankings, particularly the annual 500, exist mainly to get people talking. The criteria for who is eligible and how they rank is very vague (though a few veteran readers have managed to find some patterns) and often deliberately against conventional schools of thought in order to get people who disagree with it to vote on the end of the year awards. After TNA's Knockout Division inspired them to split women wrestlers off into a top 50 list, wound up generating even more hate mail over the years, because it is short enough for more people to read all the way through and excludes serves as an opportunity to exclude even more wrestlers fans care about despite being made to include more. A common argument is that women should have just gotten more consideration for the 500 rather than trying than adding another fifty spots after an already lengthy list, but PWI had tried that. The extension consistently made people talk more after the shock of women breaking the 500's glass ceiling wore off, so goal achieved.
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Grand Theft Auto III, Grand Theft Auto: Vice City, and Manhunt all received boosts in sales from the controversy their violent content generated but got even more after they were accused of inspiring copy cat crimes.
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After The Dark Knight wrapped up filming, Heath Ledger, who was cast as antagonist The Joker, tragically died from an accidental toxic combination of prescription medications. This ended up causing a surge of additional popularity for the then-upcoming film and, along with an exceptional performance, ultimately led to him receiving a posthumous Oscar for a role that might have otherwise been consigned to the Sci Fi Ghetto.
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A year earlier, these same groups loudly resisted Black Panther, which was not helped by conspiracy theories about white audiences being violently attacked by black audiences in the theaters for daring to see "their movie." It ended up also making over a billion dollars.
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Fifty Shades of Grey, within the first year it was printed, sold over 60 million copies (more than Harry Potter!) and is printed in 37 countries. It owes all this to its controversial nature as well as the massive Hate Dom it spawned. Several groups have problems with the content. Reviewers criticize the poor writing style, BDSM practitioners dislike it for getting their fetishes wrong, feminists say it normalizes abusive relationships, and conservatives dislike the explicit sex. It got so much hate, TV Tropes had to lock both the main page and YMMV page.
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Rock Star Ate My Hamster uses this trope in-universe: any Tabloid Melodrama story is good publicity so long as it's the top headline... except when the word in the headline following "rock star" is "dies," which means one of your band members is gone for good.
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HuniePop could've easily passed under the radar if it weren't for a number of negative reviews from reviewers who objected to the game's concept (including one negative mention by one journalist who admitted to having never actually played the game.) This, combined with an article declaring that an uncensored patch that was released violated Steam's Terms of Service (it didn't) and an attempted smear campaign directed at the developer got the game enough attention that it rocketed up to #7 on the sales list shortly after and was met with a lot of praise from those who bought it.
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The Falcon and the Snowman is a minor example. Although Googling it does turn up quite a few results and it was a well-received movie when it initially came out, many contemporary audiences have learned of the film because of it falling victim to the Captain Midnight broadcast hijack. The perpetrator, whose alias the incident is named after, was fed up with the then-new practices of premium content providers (HBO in this case) scrambling their signals and not only requiring expensive descramblers to view them but also a monthly fee on top of it. Because the perpetrator ran a satellite business of his own and it was causing damage to it, he blocked the signal out of frustration with an on-screen message in protest using the equipment he already had at his engineering job. He just so happened to be performing this intrusion during a showing of this movie, and because broadcast intrusions are such a rarity and pieces of history in their own right, much of the modern publicity this movie gets is due to this exact incident.
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To this day, Vince Russo defends the work he did as head writer in WCW (which included such things as a stable of wrestlers whose names were mostly dick jokes and putting the World Championship on David Arquette) by saying "It got people talking about us!" Never mind that most of the talk was about how ridiculous and embarrassing it was. In the end, all the talk was for naught, since the company went under less than two years after Russo's initial hiring.
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Discussed in-universe in The Nostalgia Critic editorial "Why Is Nothing Original Anymore", comparing The Smurfs and Melancholia, saying how even though you're pissed off at the former, management banks on you still having more of a connection to it than the latter.
The Critic's portrayal of Casper appears to believe in this, as he gets angry when the Critic eventually deems his live-action movie to be So Okay, It's Average, rather than going full Caustic Critic on it.
The Critic wanted to avert this in The Matrix review series because the villains wanted him to utterly slam the sequels.
Interestingly enough, Tamara mentioned that they profit from making Matrix fans so enraged that they watch the reviews multiple times in the Mamma Mia! review.
He expressed shame for bringing attention to Food Fight, right before expressing glee over how many views the review will get.
Mentioned in the Jurassic World review to complain about Hollywood taking some of their videos down.
In the editorial on trailers, discussing the Ghostbusters (2016) one, he doesn't specifically mention the "raped my childhood" people, but he alludes to them when he tells them they're so angry about it they'll go see it anyway.
During the Sibling Rivalry for Ghostbusters (2016), Rob claimed that the film would have come and gone if not for the controversy, also noting that plenty of hated movies are forgotten like Jem and the Holograms (2015).
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Duel in the Sun a highly sexualized western melodrama by King Vidor, produced by David O. Selznick was mockingly called "Lust in the Dust" by Catholic groups, which naturally led to a huge number of Catholics to see the film.
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The anti-feminist blog The Return of the Kings published an article calling for a boycott of the film Mad Max: Fury Road considering it "feminist propaganda" (based on trailers only). This had a huge impact on the media, mainly to make fun of how stupid the idea was. Later the same blog published another article thanking the free publicity because that way "more people would realize how Hollywood is contaminated by feminism." Ironically, this can be considered a subversion, since the boycott call caused many people, including many women, to pay attention to Fury Road, which has been considered one of the most feminist films of all time. The fact that this box office hit then won a slew of Academy Awards drove the point home at how much the sexist smearing backfired.
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An interesting case concerning The Interview. The film would have probably flown under the radar had it been about anything or anyone else. However, because it was about the comedic assassination of North Korea leader Kim Jong-un, it managed to piss off North Korea, leading to Sony being hacked and releasing a bunch of e-mail. Now everyone, even the President of the United States, wants the film released, but Sony, licking its wounds, had refused to. Though now apparently they are going for a limited release, on the original release date. note In fairness to Sony, they only pulled the film after the movie theater companies refused to show it.
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When they complained about and failed to get The Owl House banned for alleged Satanism and LGBT themes, it only made people more curious to see what all the fuss is about. The fanbase exploded in growth after the Enchanting Grom Fright episode, where Luz's friend Amity is shown to have a crush on her, and the show remains one of Disney's biggest hits.
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Fire Emblem Fates: Despite the massive controversy in regards to the games' American localization and the divisiveness of the game as a whole, the game still managed to sell 300,000 copies during its opening weekend, making it the fastest-selling game in Fire Emblem history. Ironically, the massive controversy surrounding its localization probably gave it even more awareness to the general public that isn't as concerned over the various disputed elements.
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Obscure Israeli prog-metal band Capricia found themselves the object of opprobrium from none other than Roger Waters for...being Israeli. Keyboardist Doron Frankenberg commented that, first, he considered it an honor to be on Waters' shit list, and second, the band couldn't buy that kind of publicity.
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Dungeons & Dragons is one of the classic examples. When the Moral Guardians claimed the game had connections to teen suicide and the occult, D&D was splashed all over the media — and the number of players went from thousands to millions. The 1980s was both a high point for the controversy AND for the game's sales.
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Mortal Kombat, during the '90s, was a prime example of this. The game garnered an enormous backlash from Moral Guardians and parents alike, with some senators even lobbying to pull the game from store shelves and arcades altogether. Of course, this just added to the game's "cool factor" among children, and thus, the game not only became a massive success but (along with Doom, mentioned below) showed the world that video games could indeed have grown-up appeal. This would be further developed during the fifth and sixth generations.
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While Baldur's Gate III was already guaranteed to have an audience due to a mixture of its Brand Name recognition and it being made by Larian (creators of Divinity: Original Sin 2), the marketing campaign went out of its way to generate controversy. Most notably, Larian ran development streams and trailers showcasing that you could even have a sex cutscene with companions while shapeshifted into animal form. Demonstrated most by showing a male/male romance with the player as a druid. A bug also famously made every companion instantly want to romance you, which further helped it become one of the besteselling games on Steam and earn game of the year accolades.
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Likewise, Filly Funtasia definitely would've remained unknown for the longest time if Equestria Daily didn't report on the show three times, starting in October 2013. 4chan certainly helped with its popularity as well.
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CM Punk has this in spades; on numerous occasions, he has used homophobic slurs as part of his heel persona against wrestling audience members, yet managed to come out with little blowback. Even during the 2011 "Summer of Punk", when he was at the center of the WWE's biggest storyline in nearly a decade and more intense down-to-the-wire negotiations with the WWE to get his contract renewed, Punk's homophobic comments against a fan didn't hurt him a bit, even after they got reported by Perez Hilton on his website.
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The Last Temptation of Christ was intended to be a thoughtful arthouse/independent film, until word got out that there was a sex scene involving Jesus and Mary Magdalene (though it was clear that, given the plot of the film, this was All Just a Dream AND the same leaks pointed out that Jesus and Mary were married in the dream). The conservative Christians protested, generating the film a lot of publicity and a by-word for controversial religious artworks (second only to The Satanic Verses) but contrary to popular belief, very poor box-office sales.
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Akane-banashi: In-Universe example. After expulsing all six applicants of the shin'uchi promotion exam, Issho Arakawa found himself at the center of a massive controversy. However, it also drew a lot interest to his rakugo. His sheer talent managed to make his former critics defend his actions, noting that if someone as talented as Issho expulsed them, the applicants must have deserved it.
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Grand Theft Auto: San Andreas on the other hand, encountered mixed results of this. By the time it came out the series' shock value had gone down, but got a huge new boost after the discovery of the "Hot Coffee" sex mini-game mod. While the game did get tons of publicity for this, it also led to a huge recall of the game which ended up costing Rockstar tens of millions of dollars.
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Baymax! got a load of free publicity after several right-wing media personalities made outraged comments, including a particularly viral tweet, about there being a transgender man shown buying menstrual products. This caught the attention of many people who were previously unaware of the series' existence, or just weren't interested in a Slice of Life Disney show... but were interested in seeing an unambiguously trans character, especially in a wholesome Disney property.
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The Garbage Pail Kids trading cards that were popular in The '80s. Early on, sales were slow... then they started to take off when parents and teachers started to complain about the cards being in bad taste and banning them from households/schools.
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Mass Effect was helped by Fox News airing a long segment on the sex scenes, in which they included the trailer for the game.
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Are You Afraid of the Dark?, Goosebumps (1995), Doctor Who, or any other series deemed too "scary" for children, despite many actually being ''written'' for children.
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Jerry Springer is fond of mentioning that according to TV Guide, he has the worst show on television. After all, it's a Guilty Pleasure.
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At some point, some people started going to see Avatar just to see the "overrated" film people kept complaining about.
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Invoked in-universe in Halt and Catch Fire.
In "Close to the Metal", Joe has a journalist friend write an article about the new Cardiff Electric PC; however, Cameron loses her work on the BIOS just before she completes it. The journalist is intrigued and relishes in the chaos. It is later revealed that Joe had engineered the crisis in the first place.
In "The 214s", Cardiff Electric is shut down by the FBI for an embezzlement scandal against SVP John Bosworth. When Joe was ready to walk out on Cardiff Electric, Gordon convinces him that the controversy surrounding Cardiff Electric can be seen as an asset, helping them stand out against the likes of IBM, Microsoft, and Apple at COMDEX.
In season two, Joe is unjustly accused of infecting WestNet with a computer worm which caused millions of dollars worth of damage and the subsequent scandal caused the CEO of a billion-dollar oil company to resign. Unable to prove his innocence, Joe instead embraces the notoriety and starts a company producing anti-virus software based on the premise that the person who can develop a computer virus is the one best suited in developing software that can protect you from it. Investors agree and Joe gets millions in startup capital.
Subverted in season 4, when Cameron, frustrated that her publisher refuses to release her newest game, tries to get around them by leaking the game to the press. This ends up backfiring, as the critics rip it to shreds and mock her for her pretensions of still being a "rebel".
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The Critic's portrayal of Casper appears to believe in this, as he gets angry when the Critic eventually deems his live-action movie to be So Okay, It's Average, rather than going full Caustic Critic on it.
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Cardi B and Megan Thee Stallion's "WAP" earned a whole lot of free publicity after a bunch of prominent conservative Moral Guardians publicly whined over its sexual content, which also occurred when they performed said song at the 2021 Grammys. Cardi herself said she didn’t care about their complaints because the more they complained about them, the more the video (and performance) was given more exposure and got watched on YouTube.
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Durward Kirby, co-star of Candid Camera in the early 1960s, once threatened to sue Jay Ward Inc for parodying his name in Rocky and Bullwinkle (with a hat called the "Kirward Derby"). Ward's response? "Please sue us, we love the publicity." Kirby dropped it because his case wasn't strong enough.
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In-universe in The Wolf of Wall Street. When Jordan Belfort complains about a magazine story about his stock brokerage being a hit job, his wife uses these exact words. The next day his company is flooded with job applicants.
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Final Fantasy XI forums now have a new unwritten rule: "Stop making threads about Pandemonium Warden (which takes at least a full day to beat) when it shows up in a new news outlet."
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The Scorpions' album Virgin Killer, infamous for its cover art containing an artistically nude 10-year-old girl, became one of the biggest pages on Wikipedia the moment the Internet Watch Foundation had it banned. It had 372,000 views one day in December 2008!
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The Glee episode "Bad Reputation" features the kids who are not on the Glist get up to all sorts to try to raise their profile and get on to the list despite the Glist not really being a list most people would like to be on.
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Even before fitting the Satanic bill with The Number of the Beast, Iron Maiden had this with the cover for "Sanctuary", that had Eddie killing Margaret Thatcher. Steve Harris said it was just a joke given they were always asked if "Iron Maiden" was due to "Iron Lady", but their manager thought extra publicity helped by adding a black bar to Thatcher's face "as this would give the tabloids an angle and draw attention to the single."
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The same thing happened when they complained about three episodes of The Loud House: "Overnight Success", in which we learn that Clyde has two dads; "Potty Mouth", in which the children believe they accidentally taught Lily to swear; and "L Is For Love", which ends by showing the viewers that Luna has a crush on a girl named Sam. The show, which was already popular to begin with, had the fanbase grow as a result of these episodes.
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Lampshaded in CollegeHumor's "You're a Mean One, Mr. Trump", their parody of "You're a Mean One, Mr. Grinch", when the singer stops the song to point out that this song is just going to bring more attention to Donald Trump, and starts to ask if they're doing more harm than good.
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Johnny Got His Gun, a rather famous antiwar novel, endured this. Published in the mid-30s, it was pulled from publication when America entered World War II; Dalton Trumbo infamously reported people who wrote to him, desperately hoping he had spare copies that he might be willing to part with, to the FBI for "hindering the war effort", as the novel was embraced by the US Isolationist movement in the early years of the war (while Trumbo was anti-war, he hated the Nazis and thought that they needed to be stopped). Trumbo's own legal problems due to his left-wing views only added to the book's mystique; it was brought back into print and adapted into a movie by Trumbo during the height of the Vietnam War. But the movie flopped, and the novel itself largely faded into view until Metallica bought the rights to the movie version and re-edited it to create the video for "One" (which was about the novel), their first music video ever. This revived interest in the novel and the movie, though in a bit of irony, Metallica sat on the movie rights for nearly two decades, adding to its infamy because many fans considered "One" to be the preferred version of "Johnny Got His Gun", due to the film being seen as being too longwinded for its own good.
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SheZow got the best free publicity possible when the far-right One Million Moms attacked it as promoting a "gay transvestite agenda."
The same thing happened when they complained about three episodes of The Loud House: "Overnight Success", in which we learn that Clyde has two dads; "Potty Mouth", in which the children believe they accidentally taught Lily to swear; and "L Is For Love", which ends by showing the viewers that Luna has a crush on a girl named Sam. The show, which was already popular to begin with, had the fanbase grow as a result of these episodes.
When they complained about and failed to get The Owl House banned for alleged Satanism and LGBT themes, it only made people more curious to see what all the fuss is about. The fanbase exploded in growth after the Enchanting Grom Fright episode, where Luz's friend Amity is shown to have a crush on her, and the show remains one of Disney's biggest hits.
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Sniper: Path of Vengeance, a little-known cruddy game with an amusing lot of Good Bad Bugs, rocketed to the top of video game selling charts for a while in Hungary when a famous game reviewer ran a video series on it. Actually, Sniper was also the very first game he reviewed, so in a sense, they've both made each other famous. The game now has something of a cult following in the country, to the point where some fans have even hunted down and interviewed its Polish creator. Sadly he didn't receive any royalties from the game's popularity boom since the rights got sold off long before.
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Erykah Badu brought her name back into the spotlight with the video for her song "Window Seat", in which she strips entirely naked and mimes being shot. At Dealey Plaza, no less! She later received a fine.
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The DVD for the first season of Dan Vs. proudly displays a blurb from a Moral Guardians group review of the show warning parents not to let their kids watch the show.
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Deadliest Warrior. For the uninitiated, the show takes two real-life armies/warrior cultures/commanders/crime syndicates, tests the weapons to decide which would win in a fight. They seem to love this trope. Matchups fitting the trope include Mafia vs. Yakuza, SS vs. Viet Cong (yeah, THAT SS), IRA vs Taliban (actually BANNED in Britain), Somali Pirate vs. Medellin Cartel, and Jesse James vs. Al Capone.
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Velma is, Statistically Speaking, the lowest rated cartoon show of all time. Surprisingly it's also one of the most watched programs on its streaming service - beating out The Last of Us (2023).
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In the Season 4 premiere episode of The Boondocks, Pretty Boy Flizzy, a parody of Chris Brown, explains this trope to Tom DuBois, after Tom found out he staged the convenient robbery story and most of his other criminal actions, except the Christianna (Rihanna) beating. He explains that his only fanbase are women who like his bad boy image, because women hate men who are "boring".
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This was the intent behind a mobile ad for The Nun, which tricked viewers into raising their volume before hitting them with a Screamer Prank. After people inevitably complained, the ad was pulled and replaced by a new one claiming that the original ad could not be shown due to being too scary.
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Dragon's Crown's art style caused controversy in Western countries because the art style is almost offensively Fanservicey. Likewise, this provided all sorts of free advertisement, and the game's artist George Kamitami responded to the offense over the scantily-clad female characters by drawing some scantily-clad male characters.◊
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The Who wouldn't have acquired a new generation of fans by the mid-2000s had it been for every Caustic Critic and their mother bashing a Limp Bizkit cover of "Behind Blue Eyes" as one of the "worst covers ever."
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In 2011, a group called One Million Moms protested against an issue of Archie Comics' Life with Archie in which one of the characters, a gay man, married his partner. End result? The issue selling out in record time and copies being sold higher on eBay. When they caught wind of what Marvel Comics was doing in an issue of Astonishing X-Men, they did the same. Marvel's response? "Please, keep protesting."
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Pirates of the Caribbean: The Curse of the Black Pearl:
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After PETA's attack on Pokémon, it seemed like Nintendo had enough, telling them to cut it out and responding with "Nintendo takes its intellectual property seriously." This did not stop PETA from creating a sequel game, not more than a year later.
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2 Live Crew wasn't much to write home about when their career started, at least not until a Florida sheriff made shutting them down a huge priority for his administration. Predictably, they blew up.
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This occurred in-universe in Mirrors. Blondie was involved in a school scandal that caused her show to spike in viewership.
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In-universe example in Preacher: Arseface's manager puts out increasingly offensive statements that he attributes to Arseface in order to get Arseface's single higher in the charts, leading to angry protests and demands to "Ban The Arse" while pushing up sales further and further.
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Parodied by the Babylon Bee. In this article, the Republicans thank the Democrats in advance for all the free publicity they'll get during the SCOTUS nomination of Amy Coney Barrett when they start hounding a conservative working mother.
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Postal 2 was the target of Computer Gaming World's first-ever zero-star rating, with the reviewer going so far as to say that the game was the worst product ever sold "until someone boxes up syphilis and tries to sell it at retail". The line in question was then reproduced on the back of the box for the Fudge Pack rerelease and later referenced in the Early Access trailer for Postal 4: No Regerts (which also proudly displayed some of its abysmal review scores on the Steam page).
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Several people discovered Exterminatus Now after it was featured in Something Awful's Awful Link of the Day, even despite them showing possibly the most atypical strip in the archives note not only is the strip in question a guest strip drawn by Lothar's girlfriend but as the authors themselves said, the comic "doesn't do bedroom scenes".
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When VeggieTales aired on qubo, it was controversial among parent groups because the version they aired cut out all references to God to make it secular. However, the show was qubo's second highest-rated show after 3-2-1 Penguins! and LarryBoy Stories and would run for an additional season.
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This happened when Koei Tecmo decided not to release Dead Or Alive XTreme 3 in the US, both due to fear of low sales figures and, according to Sony president Shuhei Yoshida, due to "cultural differences in the depiction of women." Play-Asia hopped on that one and proudly put the English-Asia version for sale up on their website. Because of the bleating from disgruntled Trolls threatening to "never shop on that site again" and even thinly-veiled threats against the business and its employees, Play-Asia also recieved massive support from both fans of the series and people against what they considered to be censorship. Once the smoke had cleared, Play-Asia reported that they had their highest pre-order record ever with the release of Dead or Alive Xtreme 3 and a massive bump up to around 12,000 followers on Twitter.
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My Kitchen Rules has garnered a lot of derision from both viewers and entertainment journalists, who find the unlikable personalities of many contestants and the excessive drama absolutely cringe-worthy. Their Facebook page's comment sections are often filled with complaints about the show's fakery and threats of boycott, and recap articles (especially from the Sydney Morning Herald) are full of snark. This only seems to attract Bile Fascination from a lot of the populace, and the show consistently places #1 in terms of viewer number ratings.
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Father Ted provides an in-universe example. Due to a quirk of law, "The Passion of St. Tibulus" (a parody of The Last Temptation of Christ), a film banned by the pope, is being shown on Craggy Island, and Bishop Brennan orders Ted and Dougal to protest at the cinema. Soon, people are coming over from the mainland to see it, and the poster is modified as "the film they tried to ban," with pictures of the protest. "Down with this sort of thing!" "Careful now!"
"They're even coming from Gdansk to see the film."
This trope can be seen in action during the episode, where the attention of passers-by is drawn by the protest and they subsequently go in to watch the film.
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When the first Jack Ass film was released, a tv spot gladly showcased all the negative and harsh reviews after the film came out. Regardless of the critical reception, the film made back its budget and was a nominal success. Then a few years after, they more or less did the same thing for the trailer for “Number Two�, with the extra punchline of showing that they still managed to produce a sequel. It more or less seems to be a given for the franchise in general, since the exact same thing happened with the original show on MTV. After Senator Joe Lieberman publicly denounced the show and its influence on children, it, you guessed it, helped it become even more of a ratings hit than it already was.
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Season 15 of Big Brother U.S. It brought huge amounts of controversy due to racist comments made by several houseguests. Its ratings spiked after CBS decided to air the comments, and despite the trash-talking, still topped the charts in terms of Audience Participation voting for their favorite player.
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Cloud Atlas: Dermott Hodgins throws a pompous literary critic who blasted his autobiographical novel over a balcony to his death, following which his book's sales shoot through the roof.
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AC/DC owes their rise to accusations of Satanism on account of their songs like "Highway To Hell"
And before that, getting into a brawl with members of Deep Purple at the 1974 Sunbury music festival.
Most metal accused of being satanic also fits.
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Deus Ex: Human Revolution had a beta that was leaked by a disgruntled employee. Reports say that it cost the studio quite a bit of money. However, the payoff was that many who hated the direction the game was going in had decided to pre-order it.
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Dr. Quinn, Medicine Woman was the butt of many Sickeningly Sweet jokes from The Simpsons, David Letterman, and MAD, among others. The showrunners loved such ribbing because it only made people want to watch the show even more.
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Though completely unintentional, Jennifer Hudson got a ton of publicity after her mother, brother, and nephew were murdered. It made her into a huge Woobie and most likely has contributed to her success.
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When various religious groups began to organize protests of his new film Dogma, Kevin Smith was devious enough to join one of the protests. And ended up getting interviewed about it by a reporter who didn't know who he was. Rather than clarify things, he stayed in character and denounced the film for its sacrilegious content. See for yourself.
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The X Factor fell into this territory — as this link proves. Despite an ongoing Ofcom investigation and pressure from the Moral Guardians, it's not stopped the publicity hype machine and Bile Fascination.
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Similarly, The Cuphead Show! came under fire by Brazilian parents when a priest uploaded a video reprimanding the show after he saw his daughter watching it on Netflix and the scene where the Devil sings his Villain Song from the first episode came up. While there are some people who indeed took him seriously and tried to get the show cancelled (because they think it portrays the Devil as the good guy, which is completely wrong), more often than not this just resulted in more people gaining interest on the cartoon, as well as the original videogame.
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In Sicko, the owner of an anti-Moore-movie site had to shut the site down to deal with payments for his wife's illness; so, naturally, Moore invoked this trope by giving the site owner a huge pile of money so that he could afford to reopen the website and continue providing inadvertent publicity. The additional publicity of Moore giving money to someone who became broke because of health-related costs while protesting a film that protests health care costs turned up the irony.
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Oprah praised the book A Million Little Pieces and gave it her book-club sticker. Then came the revelation that the author had made up a good portion of the book, which he was selling as a nonfiction memoir. The publicity his book got from having Oprah rake him over the coals was amazing, and sales still went on, because everyone wanted to know what pissed off Oprah.
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In El Goonish Shive, a zero star review of Susan's player character by a quest giver NPC results in her in-game fame and requests to participate in side quests to go up.
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In-story example: In Andrew Clements' Frindle, Nick's teacher expresses outraged disapproval at his creation of a new word for 'pen', spreading it far further than it would have otherwise. Turns out she's quite cunning and was playing up the villain in order to do precisely that.
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This also happens to Dan Brown's sixth novel, Inferno, where the novel's description of Manila, which is the setting of one of the character's Back Story, received some outcry from some Filipinos. This also led to some curious people buying the novel and only to find out that the description has nothing to do with the plot. Somehow, the controversy also serves as an eye-opener to the Manila city government to improve the city's state.
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An in-universe example occurs in the Splatoon fanfic Her Fractured Spirit. The Squid Sister's controversially titled song "Ink Me Up" led to a lot of publicity. It helped boost their career.
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Tony Secunda, the first manager for The Move, was a big believer in this. In their early live shows, the band demolished cars and TVs onstage. Secunda also had them wear gangster outfits. While it helped that the band was hugely talented and had a brilliant songwriter in Roy Wood, the PR from these antics made for good copy. Ultimately, though, Secunda averted this trope. Big time. For the band's single "Flowers in the Rain", Secunda circulated a promo postcard with a cartoon depicting then-PM Harold Wilson in bed with his secretary (they were rumored to be having an affair at the time). Wilson was not amused. He was so not amused that he placed the band under MI5 surveillance and filed a libel suit against them. Wilson won the suit and the band not only had to pay all legal costs but also had to donate royalties from the single to charity. The worst part was that the band themselves had nothing to do with Secunda's stunt and didn't even know about it. Needless to say, they found a new manager after that.
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Rino Sashihara from AKB48 took a hit in her career when an ex-boyfriend leaked intimate details about their relationship and sex life to the media, which affected her popularity (especially due to the group's Contractual Purity and no-dating rule to preserve the image of being "attainable" to their male fans) and caused her to be transferred to a sister group, HKT48. However, the scandal actually made her more popular than before. She was later ranked first in the yearly line-up election and consistently ranks high in popularity polls today. On one variety show, she even (sarcastically) thanked the tabloids for running the story for bringing her newfound popularity.
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My Little Pony: Friendship Is Magic would never have found its popularity with older fans, particularly on the internet, had it not been for these two articles. Both articles decry the show for various reasons, which prompted the /co/ board on 4chan to see if really was so bad, causing it to take off in online popularity.
Likewise, Filly Funtasia definitely would've remained unknown for the longest time if Equestria Daily didn't report on the show three times, starting in October 2013. 4chan certainly helped with its popularity as well.
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Call of Duty has a ton of hatedom amongst the gaming community. Hasn't stopped them from making bestseller lists every year and game stores from running out of copies on release day.
Call of Duty: Modern Warfare 2 has a particularly infamous case with the "No Russian" level. As of the release of Call of Duty: Advanced Warfare, "No Russian" is the only mission in the series that allows the player to wantonly execute innocent civilians for no other reason than perpetrating a terrorist attack. There was a huge media firestorm over the inclusion of the level, with various media outlets and gaming blogs debating the moral and ethical implications not just for the game, but for the gaming industry as a whole. However, that controversy (and the high praise for the first installment in the Modern Warfare series) propelled 2 to the biggest entertainment launch of all time (later succeeded by the third installment). It's notable that in the game itself, the player has the option to skip the scene if they don't like the violent content.
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An American pop-rock band, Uncharted Shores, was known as One Direction for the first three years of their career and formed about a year before the British group did. As soon as a lawsuit was filed, Directioners quickly took notice and started protesting against the band, even sending a few hashtags up the charts; and the US group's YouTube videos had terrible like-to-dislike ratios. Unsurprisingly, nothing supporting the American group was able to trend.
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The novella The Great God Pan, published in 1890 (and again in 1894) by Arthur Machen, was decried by the Victorian era press for its immoral and sexual content (for example, a character's "seizures" are actually revealed to be orgasmic convulsions). It went on to become a best-seller of the time period.
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Pokémon Scarlet and Violet got hit quite hard with negative publicity due to how broken and unoptimized the games were upon release. You couldn't go anywhere on the internet without people posting screenshots and video clips of the game's choppy frame rate, the textures in the landscape that looked tiled, characters stretching to bizarre proportions like noodles, or Pokemon falling through the ground during battles. The bugs were presented in such a negative light that many fans swore off the franchise entirely, citing Scarlet and Violet being the last straw among the many issues they had with the developers Game Freak over the years. Despite the issues, the games sold several million copies within the first week of launch. Some people enjoyed the games in spite of the bugs and others have never see said bugs during their game time.
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Criminal Minds had an in-universe example in the episode "The Performer." The Villain of the Week is the manager of a rock singer who is revealed to have been killing people, with the aid of a Loony Fan, in ways that reference the singer's new album in hopes of cashing in on this trope. The singer himself had no idea what was going on.
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Hatred, a Steam Greenlight game that was pulled from the marketplace due to concerns about the content... which caused controversy, not because of the content, but because it was removed from Steam greenlight. Not only was it placed back online (by Valve Software founder Gabe Newell himself, no less, along with an apology), it later became the number one seller on Steam Greenlight.
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The Catcher in the Rye. If it weren't for all the censorship over the swear words, teenage prostitution, and teen drinking, it would not have sold so well, nor would it have found its way into the required reading curriculum. Mark David Chapman holding a copy as he killed John Lennon didn't hurt either.
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During the Sibling Rivalry for Ghostbusters (2016), Rob claimed that the film would have come and gone if not for the controversy, also noting that plenty of hated movies are forgotten like Jem and the Holograms (2015).
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While The Twilight Saga had some praise back in its day that led to some of its success, the movies and books also owe their success to their Hatedom, too. A lot of people who never would have heard of the books or seen the movies actually went to read/watch them because they were so angry about it, unable to keep their mouths shut. To put it into perspective... the original Twilight book was written in 2005. Wanted to find it then? You'd have to do quite a bit of digging in the back of the bookstore. Nowadays? There is often a "Teen paranormal romance" section, and Twilight regularly finds itself on the bestseller lists in the very front of the store.
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Bully received tons of complaints before its release for the belief that it had the player take on the role of a bully or that it was even a Columbine simulator. While this turned out to not be true, Rockstar didn't do much to dispel the rumors. After the game came out, and it turned out the moral guardians had overreactednote The game is rated T, and has no killing, no guns, and no blood, they decided they needed something else to complain about, so they got angry at the game's option of kissing other boys.
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Happens in-universe on The Golden Girls. Blanche's sister Charmaine writes a steamy romance novel — Vixen: The Story of a Woman — and gifts Blanche a free copy. Blanche reads the book but is offended when she thinks its slutty heroine is based on her. She goes to Charmaine's book signing, tells her off, and loudly decries the book as being full of sex, lies, and unadulterated smut. Suddenly everyone at the bookstore storms the table for a copy.note It turned out the book was based on Charmaine's own torrid past, not Blanche's.
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The Bolt Chronicles: invoked Seen In-Universe in "The Autobiography." Bolt is not happy about the fanciful and inaccurate way he's portrayed in fanfiction that features him, so he tries to dictate his autobiography into Penny's computer using a speech program to set the record straight — but when he does so, it just comes out as barks and woofs. Mittens tells him not to worry about it, saying the fanfiction will probably just enhance his reputation.
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Unbreakable Kimmy Schmidt had an in-universe case. Jacqueline, being the daughter of Sioux, is offended by the Washington Redskins and want them to change their name. Once she sees Native Americans burn Redskins jerseys, she gets an idea to ultimately convince the NFL owners: if a minority was already purchasing expensive merchandise only to burn it in protest, a name that could offend a larger group of people would bring in lots of money! Hence all the teams change their names to things like Gun Takers, Vaccinators, Interracial Marriagers, and Raisins That You Think Are Chocolate Chips.
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South Park rode into success by using this strategy for its first few seasons but toned it down a little after that. While still having no shortage of crude humor, the show switched more toward social and political satire.
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Universal attempted to do this with The Hunt, a politically-charged take-off on The Most Dangerous Game. In August 2019, the film was shelved after the trailer came out, largely due to backlash over the film's premise as a result of some recent high-profile shootings. The trailer also received hostile reactions from the right-wing and Donald Trump (though he didn't mention the film by name when he brought it up) because they perceived the film to be a glorification of violence against conservatives (which the filmmakers have denied), with Trump going so far as to call the filmmakers "racists." Six months later, the film was rescheduled for March 2020, with a new advertising campaign focusing squarely on the backlash; however, the film ended up being rushed onto VOD due to the coronavirus pandemic.
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The first Resistance game enjoyed increased sales after the Church of England, and a Mancunian Member of Parliament, complained about the inclusion of Manchester Cathedral in the game.
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The French film Vaincre ou Mourir has been largely panned by most of the French press, very often for political reasons since it's about a phase of The French Revolution that a) is seldom talked about and has a sort of taboo from the Republic around it (for it was the bloodiest repression the First French Republic carried out during the Reign of Terror) and b) has become a rallying point for many modern French royalists/reactionaries (the history-themed Puy du Fou theme park, which produced it, is one of the most prominent vehicles on that subject) who tend to stick to incorrectly referring to the massacres as a "genocide" (something the film mercifully avoids). The creators fully expected the bashing, since it also meant mainstream press talked about it period, giving it free publicity.
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Mein Kampf, Hitler's famous screed, is banned in Germany. Despite this, it still makes the bestsellers list there almost every year. Note that the book itself cannot make it to the bestseller list, given that it wasn't openly sold in its entirety in Germany for nearly 60 years now. The Bavarian state has the copyright for that book that will expire in 2015 (70 years after Hitler's death) and tightly controls reprinting and selling of uncommented or complete copies in Germany. The only openly available prints outside of the Internet are either old, commented, or cut. Remarkable, as the book itself is not a good read; when it was force-fed to the population, almost no one read it. (Possibly the reverse effect of this trope.)
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The Funhouse Massacre: Two park employees are walking about the haunted houses, when one of them wonders if it might be in poor taste to base them on the exploits of In-Universe real-life Serial Killers. The other fires back that doing so has only made it get talked about that much more.
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Gossip Girl used negative reviews in billboard ads, generally criticizing it for being excessively sleazy, all accompanied by fetish stills. Unsurprisingly, the stills are racier than anything in the show. The show uses this In-Universe with the line "You're nobody until you're talked about."
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Nas X more pointedly invoked this with the release of "MONTERO (Call Me by Your Name)", featuring an unabashedly queer and Satanic-themed music video that was made as both a statement of gay pride and as a scathing retort towards conservative homophobia. Moral Guardians fully took the bait, with the ensuing controversy highlighting its staunch support, earning Nas X his second #1 hit.
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Jersey Shore owes most of its success. Despite some advertisers actually taking away their ads and Abercrombie even asking The Situation not to wear their clothes, the show still went strong. This is especially true about Snooki, who is often mocked for her ignorance but still got a book deal.
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The historical fantasy novel The Mermaid portrays P.T. Barnum In-Universe as a firm believer in this trope. Some years ago he was exposed as a fraud for trying to pass off an elderly slave as George Washington's 160-year-old nanny, but he regrets nothing, not even charging admission so the public could watch her autopsy.
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Ah... and Mm... Are All She Says contains an In-Universe example. In Chapter 16, the publisher's executives discuss the potential fallout of allowing hentai manga from an underaged person to be published in their hentai magazine X+C for a whole year. The owner wants to keep the entire thing from the public eye as much as possible, but their head of sales opposes, suggesting they should capitalize on the publicity and publish their first Tankoubon ASAP, especially when their works can potentially appeal beyond the average hentai reader.
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Code Monkeys In-universe. The episode, "The Story of 420", pokes fun at this happening with video games. First Lady Nancy Reagan forces Game-a-Vision to put warning labels on all of their games stating "Playing this game increases the likelihood that you will engage in drug use and deviant sex". While Larrity objects at first, he's then extremely happy as the labels cause their game sales to skyrocket to the point where Reagan then has to reverse the move and ban them from having the labels on their games.
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Cocomelon came under controversy when a former teacher discovered that the show was so fast-paced and has too much going on at once that it overstimulates kids, causing them to become addicted to the show. Despite this, the channel is still one of YouTube's most popular.
This later happened to the Netflix spin-off Cocomelon Lane when it featured a scene of one of the male characters, Nico, in a dress. Despite the intended message being one that told viewers that they can be whatever they'd like to be, this still drew controversy among some parents. This lead to more people watching Cocomelon Lane to see what the fuss was all about.
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Doom received some free publicity for its violent content, but it had primitive graphics and non-shocking gameplay (the player is your average good guy who merely kills hellspawn and zombies without murdering cops, working for mobsters, or soliciting prostitutes), which reduced the potential for media scandal. However, after the Columbine High School shootings, it was reported that the shooters were fans of the game and that one of them had designed levels that resembled the school. While this was untrue - he had, in fact, designed some unremarkable Doom levels (one of which featured custom-made gorier monster death animations, albeit cheap ones), but none depicting the school - the media ran with it anyway, and kindly gifted id with a lot more sales.
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In-universe in Ace Attorney, with the publicity of being involved in a murder case, the Gatewater Hotel eventually gets a theme park made with its name.
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Elfen Lied's notorious R-Rated Opening was one of the (many) reasons why it got a lot of attention. It was unable to air in major markets due to many other reasons, and it only has one commercial. It does not mean that it was unable to sell and be adored by fans despite being partially fueled by this.
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It's still too early to tell for sure, but it looks as though Duck Dynasty might have inverted this trope. Ratings for the season 5 premiere (the first episode since Phil Robertson's interview, in which he uttered controversial statements) were down 28% from the season 4 premiere. Entertainment Weekly even commented, "Maybe there is such a thing as bad publicity?"
A big reason for that is, Phil made some more controversial remarks; aside from making homophobic comments (which Robertson's conservative defenders dwelled more on), it also included a statement interpreted as endorsing statutory rape (it should be noted that he wasn't), and another saying that African-Americans were much better off without the Civil Rights Movement. Even the most staunch conservative defenders of the First Amendment have limits.
However, loads of Duck Dynasty merchandise popped up after the controversy - making some people assume the controversy was engineered as an attempt to drum up interest.
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Family Guy set themselves up to make out from their abortion episode that got banned from being shown on Fox.
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Bayonetta's past voice actress, Hellena Taylor, tried to stir up controversy around Bayonetta 3 due to being recast over wage disputes. This just led to more people hearing about the game, and increasing the amount of pre-orders. Even people who agreed that voice actors deserved better treatment ended up siding against Taylor when counter-accusations came out about her not being entirely honest. note Such as her claim of being offered a total of only $3000-4000 for her entire role, which left out that this offer was for a small voice cameo after she turned down a bigger offer for the role of the main character.
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Also discussed at Zero Punctuation during a retrospective on Daikatana and John Romeros antics during development (including his infamous ...gonna make you his bitch, marketing campaign). Yathzee noting that this trope only works if the product itself is actually good (or at least So Bad, It's Good), neither of which Daikatana was. Hence why the game is now mainly remembered as a joke and Romero himself as a sod who let his ego grow way out of control.
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While American Idol itself doesn't encourage bad singers, every season has at least someone that is so incredibly bad that they become an internet meme for a month. In one season, there was William Hung, a guy that tried to sing Ricky Martin's "She Bangs" and failed horribly at it, but was popular enough to get record deals and other recordings because of his positive personality and he took the criticisms in stride. However, there was another contestant that tried to sing the Jigglypuff song (yes, the same lullaby the Pokemon uses in the anime) and it sounded like he was trying to be bad on purpose. He didn't get the same amount of fame as William did, but he gained infamy nonetheless. It's a well-known fact that the producers would deliberately let horrible singers pass during the prescreening phase in order to display their "talents" to the judges and boost ratings from it. In either case, there are people that know they cannot sing at all, but will deliberately sing horribly on the show just to get their 15 minutes of fame, even if they are being mocked for it. Considering many people only watch the Idol auditions just for the bad ones, it works.
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Hogwarts Legacy was hit hard by a large number of people calling for boycotts as well as a coordinated bullying campaign against streamers who played "that wizard game" based either upon association with JK Rowling, who has become an incredibly controversial figure due to her outspoken transphobianote Hogwarts Legacy does contain a trans character, and the player character can be trans too, but this wasn't enough to quell the outrage or its plot including House Elves and putting down a Goblin rebellion, as the franchise's portrayal of these species has been accused of racism. And yet despite this, preorders for the game soared - at one point being the bestselling game on Steam and the Playstation 5 while the number two best selling game on the Xbox.
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Cyberpunk 2077 had a very disastrous launch causing it to get delisted from certain storefronts. This didn't harm its sales at all.
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Pop Team Epic can be considered to be one of the most polarizing anime adaptations of all time. It, much like the infamous Teen Titans Go!!, has plenty of haters that will stop at nothing to explain to a viewer or fan why their enjoyment of the series is wrong and how their taste in anime is trash because of liking it. That didn't stop the series from becoming critically acclaimed by various anime reviewers for being radically different from the norm and becoming so successful that not only is there going to be a special continuing the series despite the intense disdain but has a loyal following from both anime fans and people that don't watch anime.
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PETA themselves has caused this, though, with their attacks against Cooking Mama, Super Meat Boy and Super Mario 3D Land, boosting the games' popularity. Majesco and Edmund McMillen turned PETA's attacks to their commercial advantages with a Take That! statement and a Batman Gambit respectively as stated above, while Nintendo simply issued a response saying that PETA overanalyzed the Tanooki Suitnote if you want to know, the actual statement is: "Mario often takes the appearance of certain animals and objects in his games. These have included a frog, a penguin, a balloon and even a metallic version of himself. These lighthearted and whimsical transformations give Mario different abilities and make his games fun to play. The different forms Mario takes make no statement beyond the games themselves." (if only because they didn't need bad publicity per se, Mario being Mario).
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Dolemite Is My Name: Rudy Ray Moore is thrilled at reviews of Dolemite calling the film "coarse, rude, crude, and vulgar". Moore tells his co-workers that such a review will make people curious to see just how coarse, crude, and vulgar the film is. Sure enough, when they arrive at the film premiere, the first showing is sold out, and there’s a line down the block to see the next one.
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American Sniper received a lot of flak from critics who accused the film of being propaganda for the military and glorifying its subject matter (Chris Kyle and the war in Iraq), with others also accusing the film of being anti-Muslim as well. Still didn't stop it from having the highest opening weekend in January - a whopping $89 million - and eventually becoming the highest-grossing film (in terms of domestic receipts) of 2014. Though considering the film was successful before the critical noises came out, it's debatable what effect the bad publicity had on the film.
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Showgirls is about as well known for the scandal surrounding its NC-17 rating as it is for being a critical and box-office disaster. In a slight inversion of this trope, no major studio has attempted a mass release of an NC-17 film since its epic flop, and its taken numerous DVD releases for the film to show a profit, regardless of its cult success.
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Dream quickly gained popularity through his "Minecraft Manhunt" series, in which he would attempt to speedrun Minecraft while several other content creators hunted him down. One run of version 1.16 was however removed from speedrun.com in mid-2020 after moderators came to the conclusion that the game had been manipulated in order to give Dream optimal drop rates for Blaze Rods and Ender Pearls. The whole fiasco barely made a dent on his immense and prolific fanbase, and in fact boosted it: by the end of March 2021, he had passed 20 million subscribers.
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Dead Space 2's "Your Mom Hates This" ad campaign, which proudly and shamelessly combines this with Rated M for Money by showing five moms clips from the game and recording their shocked reactions.
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Katawa Shoujo became infamous for being a dating sim by members of 4chan where all of the girls are disabled in some way (such as missing limbs, blindness/deafness, and disfiguring burn scars.) The name even roughly translates to "Cripple Girls" in English. It then became even more famous for, despite its pedigree, showing a surprising amount of taste and respect for its subject matter, to the point that it's now considered a Gateway Series into the Visual Novel genre.
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"Frankly, my dear, I don't give a damn." The backlash against that line from the Legion of Decency and other religious groups is probably what helped to make Gone with the Wind, after inflation, the highest-grossing film ever made to this day.
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Interestingly enough, Tamara mentioned that they profit from making Matrix fans so enraged that they watch the reviews multiple times in the Mamma Mia! review.
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He expressed shame for bringing attention to Food Fight, right before expressing glee over how many views the review will get.
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Edmund McMillen, the creator of Meat Boy, intentionally made sockpuppet accounts on the PETA forums to endorse Super Meat Boy, the game's console sequel. Eventually, Super Tofu Boy was made, creating one of the best publicity stunts for a game that would have otherwise slipped past the mainstream gaming radar.
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Although it was nearly canceled for it, the Pokémon anime first gained popularity internationally after the infamous seizure-inducing episode "Computer Warrior Porygon." There were a lot of downsides though. The Japanese studio had to hack up any sequence of Pikachu's electricity from previous episodes, which was sold for the international release, thus making a lot of the action sequences get extremely choppy. The studio toned down the special effects from that point forward and banned the episode, as well as effectively banning Porygon from ever appearing again (despite the whole incident technically being the fault of Ash's Pikachu...).
Several American TV affiliates also refused to carry the show initially, though they quickly reversed their position when it took off. So while it got a lot of free press, the show still suffered from the backlash early on.
On the other hand, some foreign TV affiliates and distributors (like Televix for Latin America) actually picked up the show and dubbed it BECAUSE the Porygon incident made the show popular in the first place.
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Newspaper publisher William Randolph Hearst seemed to know about this phenomenon, so he decided to defy it with Citizen Kane. Instead of denouncing the film he just gave it no coverage at all, causing it to bomb at the box office.
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The Passion of the Christ was a huge hit for four reasons:
It was promoted by conservative churches and their youth groups. Many of them even bought large lots of tickets and sent busloads of the faithful to theaters.
The media couldn't shut up over the controversy over the film's ultra-violence.
The additional boost of publicity given after a number of Mel Gibson's antisemitic rants.
The trope being invoked in France. Mel Gibson persuaded local newspapers to print an article about how the film was "too hot for France!" even though French cinemas had been very interested in carrying the film since its announcement.
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HBO didn't think their documentary Going Clear, which was critical of Scientology, would attract many viewers. Then the Church of Scientology started an ad campaign against it. It later became the second-most-watched HBO documentary of the decade.
 No Such Thing as Bad Publicity / int_fac4da40
featureApplicability
1.0
 No Such Thing as Bad Publicity / int_fac4da40
featureConfidence
1.0
 Going Clear
hasFeature
No Such Thing as Bad Publicity / int_fac4da40
 No Such Thing as Bad Publicity / int_fcfa72e
type
No Such Thing as Bad Publicity
 No Such Thing as Bad Publicity / int_fcfa72e
comment
A pair of news stories involving Drive (2011) — one involving a moviegoer suing the studio for false advertising and another about a golf spectator being inspired by the film to throw a hot dog at Tiger Woods — helped the film, which was starting to drop theatres heavily, stick around for longer in some markets. A few markets even brought the film back and had stronger results than its first run due to the publicity.
 No Such Thing as Bad Publicity / int_fcfa72e
featureApplicability
1.0
 No Such Thing as Bad Publicity / int_fcfa72e
featureConfidence
1.0
 Drive (2011)
hasFeature
No Such Thing as Bad Publicity / int_fcfa72e
 No Such Thing as Bad Publicity / int_fd37c3b
type
No Such Thing as Bad Publicity
 No Such Thing as Bad Publicity / int_fd37c3b
comment
Big Rigs: Over the Road Racing, a game infamous for being pre-alpha and having the lowest score for a game on Metacritic sold 20,000 copies.
The same group of developers then tried the same stunt with The War Z, a blatant attempt at cashing in on DayZ.
 No Such Thing as Bad Publicity / int_fd37c3b
featureApplicability
1.0
 No Such Thing as Bad Publicity / int_fd37c3b
featureConfidence
1.0
 Big Rigs: Over the Road Racing (Video Game)
hasFeature
No Such Thing as Bad Publicity / int_fd37c3b
 No Such Thing as Bad Publicity / int_fe24dd6f
type
No Such Thing as Bad Publicity
 No Such Thing as Bad Publicity / int_fe24dd6f
comment
EA was responsible for developing the multiplayer aspect of the Medal of Honor reboot, and with that, they ended up revealing that players could play as the Taliban. This lasted just long enough to generate the required controversy and free publicity before it was removed.
 No Such Thing as Bad Publicity / int_fe24dd6f
featureApplicability
1.0
 No Such Thing as Bad Publicity / int_fe24dd6f
featureConfidence
1.0
 Medal of Honor (Video Game)
hasFeature
No Such Thing as Bad Publicity / int_fe24dd6f
 No Such Thing as Bad Publicity / int_ff7b68ba
type
No Such Thing as Bad Publicity
 No Such Thing as Bad Publicity / int_ff7b68ba
comment
Done in-universe in an episode of Night Court. A Andrew Dice Clay stand-in was being attacked by a preacher who called him immoral and filthy. It turned out that the two were working together to get each other more media exposure. In the end, Bull (who had been trying to sell a book he'd written all episode) hired the guy to do the same for him.
 No Such Thing as Bad Publicity / int_ff7b68ba
featureApplicability
1.0
 No Such Thing as Bad Publicity / int_ff7b68ba
featureConfidence
1.0
 Night Court
hasFeature
No Such Thing as Bad Publicity / int_ff7b68ba
 No Such Thing as Bad Publicity / int_ff8630c9
type
No Such Thing as Bad Publicity
 No Such Thing as Bad Publicity / int_ff8630c9
comment
Fahrenheit 9/11: Michael Moore even begged the protestors to keep doing it on The Daily Show.
 No Such Thing as Bad Publicity / int_ff8630c9
featureApplicability
1.0
 No Such Thing as Bad Publicity / int_ff8630c9
featureConfidence
1.0
 Fahrenheit 9/11
hasFeature
No Such Thing as Bad Publicity / int_ff8630c9

The following is a list of statements referring to the current page from other pages.

 No Such Thing as Bad Publicity
processingCategory2
Audience Reactions
 No Such Thing as Bad Publicity
processingCategory2
Reality TV Tropes
 No Such Thing as Bad Publicity
processingCategory2
Show Business
 Guardian Devil (Comic Book) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 The Punisher MAX (Comic Book) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Viz (Comic Book) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Legacy (Total Drama) (Fanfic) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Lelouch of the Wings of Rebellion (Fanfic) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 The Bolt Chronicles (Fanfic) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 The Chosen Six (Fanfic) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Alexander and the Terrible, Horrible, No Good, Very Bad Day / int_12b1f5f3
type
No Such Thing as Bad Publicity
 American Satan / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Birdman / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Birdman or (The Unexpected Virtue of Ignorance) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Cabin by the Lake / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Cloud Atlas / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Control / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Dolemite Is My Name / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Gangs of New York / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Hamlet 2 / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Happy Gilmore / int_12b1f5f3
type
No Such Thing as Bad Publicity
 John Tucker Must Die / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Lords of Chaos / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Man on the Moon / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Mothra vs. Godzilla / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Network / int_12b1f5f3
type
No Such Thing as Bad Publicity
 RoboCop (2014) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 S.O.B. / int_12b1f5f3
type
No Such Thing as Bad Publicity
 StageFright -Aquarius- / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Straight Outta Compton / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Striptease / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Summer Holiday / int_12b1f5f3
type
No Such Thing as Bad Publicity
 The Bling Ring / int_12b1f5f3
type
No Such Thing as Bad Publicity
 The Funhouse Massacre / int_12b1f5f3
type
No Such Thing as Bad Publicity
 The Greatest Showman / int_12b1f5f3
type
No Such Thing as Bad Publicity
 The Raven (2012) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 The Wolf of Wall Street / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Year of the Gun / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Ace Attorney (Franchise) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 A Hippie in the House of Mouse / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Cat's Eye (1988) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Fat / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Frindle / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Gravity Falls: Journal 3 / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Harry Potter and the Chamber of Secrets / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Harry Potter and the Order of the Phoenix / int_12b1f5f3
type
No Such Thing as Bad Publicity
 How NOT to Write a Novel / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Judge Dee / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Player Two Start / int_12b1f5f3
type
No Such Thing as Bad Publicity
 The Blind Assassin / int_12b1f5f3
type
No Such Thing as Bad Publicity
 The Mermaid / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Yellowface / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Red vs. Blue: The Shisno Trilogy (Machinima) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Ptitlepr8pusaj
seeAlso
No Such Thing as Bad Publicity
 Sliding Scale of Anime Obscurity
seeAlso
No Such Thing as Bad Publicity
 StateOfFear
seeAlso
No Such Thing as Bad Publicity
 TheGoldenCompass
seeAlso
No Such Thing as Bad Publicity
 Ah... and Mm... Are All She Says (Manga) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 City Hunter (Manga) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Interspecies Reviewers (Manga) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Shuukan Shounen Hachi (Manga) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Anal Cunt (Music) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Bang Pow Boom (Music) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 PunkRock
seeAlso
No Such Thing as Bad Publicity
 The Black Tapes (Podcast) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Within the Wires (Podcast) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Another Period / int_12b1f5f3
type
No Such Thing as Bad Publicity
 A.N.T. Farm / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Atlanta / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Corner Gas / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Grand Hotel / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Halt and Catch Fire / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Jackass / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Last Week Tonight with John Oliver / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Only Murders in the Building / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Pam & Tommy / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Scout's Safari / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Téléchat / int_12b1f5f3
type
No Such Thing as Bad Publicity
 The Following / int_12b1f5f3
type
No Such Thing as Bad Publicity
 The Vow (2020) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Unbreakable Kimmy Schmidt / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Music of Note / Sugar Wiki / int_12b1f5f3
type
No Such Thing as Bad Publicity
 GURPS (Tabletop Game) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 American Arcadia (Video Game) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Goosebumps HorrorTown (Video Game) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Police Quest 4: Open Season (Video Game) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Republic: The Revolution (Video Game) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 America's Most Eligible (Visual Novel) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 SC2VN (Visual Novel) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Shining Song Starnova (Visual Novel) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Red vs. Blue: The Shisno Trilogy (Web Animation) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 ColeyDoesThings (Web Video) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 FitMC (Web Video) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 H.Bomberguy (Web Video) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Jimquisition (Web Video) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Linus Tech Tips (Web Video) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Matt McMuscles (Web Video) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 MyMusic (Web Video) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 PhantomStrider (Web Video) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Scott The Woz (Web Video) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Terrible Writing Advice (Web Animation) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Nerf NOW!! (Webcomic) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 NEXT!!! Sound of the Future (Webcomic) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Babylon Bee (Website) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 The Onion (Website) / int_12b1f5f3
type
No Such Thing as Bad Publicity
 The Reviewers / Webvideo / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Bob's Burgers / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Clerks: The Animated Series / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Duckman / int_12b1f5f3
type
No Such Thing as Bad Publicity
 Norm of the North / int_12b1f5f3
type
No Such Thing as Bad Publicity