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Older Than the Demographic
- 332 statements
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- 1 referencing feature instances
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A common aspect of childhood is that children want to be seen as older than they really are. Be it a toddler hating being called a baby, a child wishing they were old enough to drive or a teenager craving the independence of college life, kids aren't fond of being reminded of their age. Many kids gravitate towards material made for older audiences as a result. This is most pronounced in pre-adolescence, between 9 and 12. Kids will begin to throw away their toys and get into things that are aimed at their elders. A budding interest in violence and sexuality often starts to occur in this age group. Companies have taken note of this. In advertisements, it's thought that, in an attempt to seem mature and grown up, young kids will gravitate towards a product if they see adults or teenagers enjoying it. Many works are aimed at one demographic but feature characters slightly older than the demographic. For example, TV shows aimed at 11-year-olds feature 15-year-old protagonists. This is especially noticeable in Kid Coms. Very few feature protagonists under 12 despite the target demographics generally being between 8 and 13 years old. Works that use this trope feature sanitized versions of being a teenager compared to works aimed at actual teenagers. The cool (and clean) parts are left in — the cars, the fashion, the romance, the parties, etc. — but they leave out the racy aspects of adolescence. Likewise, this occurs with teen-aimed works featuring adults: all the fun of being independent and having a job but without the bills and complications of being an adult. This, however, leads to the side effect of teenagers acting like overgrown 10-year-olds and adults acting as mature as 16-year-olds. The use of this in anime and manga ends up creating a lot of Values Dissonance. Non-Japanese audiences begin to associate the series with older audiences than intended, and often the work will be aimed at an older audience in certain countries due to different criteria on what children should view. Many supposedly "adult-aimed" anime are actually aimed at preteen boys or preteen girls but contain a lot of Family-Unfriendly Violence and other material uncommon in children's works in other countries. This trope is in large part why Kid Appeal Characters often end up being The Scrappy instead. Adults think that appealing to kids by having a kiddie character works, but many children would rather focus on a cool and mature Escapist Character instead. Kids tend to prefer characters they can admire and aspire to be when they're older rather than an Audience Surrogate their age. All they do is distract from the character they liked, and at worst it reminds them of how immature they still are. Compare to College Is "High School, Part 2". Contrast Mature Work, Child Protagonists for works that feature protagonists younger than the intended demographic. This trope can result in Avoid the Dreaded G Rating, as "G" and other equivalent ratings are seen as too kiddie compared to the slightly more mature rating. |
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Back in the day, there were The Hardy Boys novels—the eponymous characters were high-schoolers, but boys read these books as pre-teens mainly. The Nancy Drew novels, aimed at girls, had a similar age disparity. | |
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All Digimon anime series with the exception of the adult-targeted Digimon Adventure tri. and Digimon Adventure: Last Evolution Kizuna, are aimed at elementary school aged kids, and most avert this by starring elementary school-aged characters, but there are four series that play this straight. Digimon Data Squad focuses on characters ranging from 14 to adults and Digimon Fusion, Digimon Ghost Game, and Digimon Universe: App Monsters focus on middle school aged characters, although Data Squad and Appmon do feature a younger token Kid-Appeal Character as part of the team. | |
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The preschool show PAW Patrol features a 10-year-old boy who runs an emergency service team of dogs. | |
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Inai Inai Baa! is aimed at babies and toddlers, yet Wan-Wan is 6 years old and the show's female co-host is a preteen. However, it's downplayed in the fact that U-tan is a toddler and that babies will often appear Once per Episode. | |
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Most of the Disney Animated Canon films star either adults or teenagers. Disney films are aimed at general audiences; however, merchandise is almost always aimed at children. This is especially noticeable with Disney Princess line. The youngest character is 14, which is still a good sum older than the target, and it is meant to appeal to girls going through their Princess Phase. In The New '10s, Disney started making their princess characters even older, as Frozen (2013)'s Queen Elsa is at the ripe old age of twenty-one (and twenty-four by the time of the sequel). | |
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iCarly was aimed at a younger audience than its high school-aged protagonists were. It was noticeably more chaste than teen-aimed shows but still had a lot of innuendo. | |
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My Little Pony: My Little Pony: Friendship is Magic is primarily written for young girls. Vague Age is in effect, but the show mostly portrays the main characters as adults who live independently and work full-time jobs. The secondary protagonists, the Cutie Mark Crusaders, are only slightly older than the target audience — since they're young ponies on the verge of their universe's puberty metaphor. The My Little Pony: Equestria Girls series is the official High School AU spinoff of the above, aimed at a roughly middle school audience. Ironically, the main cast is younger than the original series, to appeal to older children. Oddly, the original series is very low on romance, but Equestria Girls flirts with it slightly, despite featuring a younger cast. |
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Yo-kai Watch: Shadowside is aimed at the 10-and-under crowd but features a 13 year old protagonist. She's three years older than the previous protagonist. | |
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Bratz received a lot of criticism and controversy due to the use of this trope. The series is all about a group of fashionable teens hanging out, dating boys, and having fun together. The dolls are clearly marketed at 4- to 9-year-olds yet the characters' designs are very risqué looking. The series later attempted to tone the sexiness down and focus on the "Be Yourself" message, but the damage was done (plus most longtime fans disliked the retool). | |
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G.I. Joe: The characters are all adults, with soldiers in the U.S. Army fighting against terrorists. The toys and the animated series were aimed at children. | |
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Fist of the North Star: Although Kenshiro's age is pretty vague, he's heavily implied to be at least 25, which is much older than the tween target audience. Yes, really. | |
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Captain Planet and the Planeteers is an Edutainment Show about the environment aimed mostly at elementary schoolers. Almost all of the main characters are in their late teens. | |
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Dragon Ball: Most incarnations focus on teenage and adult characters but the main demographic is the 12 and under crowd, especially in Japan. This changed internationally due to an Audience Shift in the dubs. In Japan, Dragon Ball is a clearly a children's franchise. In America and most other international countries, the series was originally aimed at young boys but later began targeting the now-adult Periphery Demographic of older teen and adult fans who watched Z when they were younger. | |
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Mighty Morphin' Power Rangers: The heroes attended high school and were infamously described in an early episode as "teenagers with attitude", but elementary school-aged kids were the main audience. This also happens in Super Sentai, the Japanese show it was adapted from, as well as in sister show Kamen Rider, both of which also have teenage protagonists. |
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Avatar High: Avatar High is aimed at preteens despite being a high school sim on the TeenNick website. Avatar U is themed around university, but isn't aimed at that demographic. |
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The titular character in Madeline is around 8, though the books and DiC animated series are aimed at 4 - 7 year old girls. The live-action film ages her to around 11, and the target audience to around 8 - 12 year olds. | |
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Archibald the Koala is a Preschool Show, but the title character, while vaguely aged, is a fully grown adult with a wife and a job as a Private Detective. | |
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Pokémon Adventures is aimed at children aged 8 - 12, though the majority of cast members starting with Black and White are at least 14, and the protagonists of the earlier arcs have aged. Red, in particular, started his arc as an 11-year-old, and is 20 as of Omega Ruby and Alpha Sapphire. | |
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Jem is a cartoon based on a doll line. Like most fashion doll lines, the protagonists are adults (with the youngest being a teenager that's already finished high school, making her either 18 or 19). The target audience was 6- to 11-year-old girls. Jem is often called "like a soap opera" because it featured a lot of romance, drama, etc. Part of the reason why the In Name Only Live-Action Adaptation Jem and the Holograms (2015) failed is that they aged down the characters to high schoolers. This, combined with everything being heavily toned down into a cookie-cutter Coming of Age Story, meant that the characters couldn't do half as much as they did in the original cartoon or comic reboot. | |
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Bob the Builder is a grown man who is the protagonist of a preschool cartoon. | |
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The Noddy Shop, a show aimed at preschoolers and early elementary schoolers, mainly features characters who are older than the target demographic, with at least three main characters (Noah, Aunt Agatha and Granny Duck) being in their 60's. Only three characters (the puppets Whiny and Whimper, who are babies and the human character Truman, who is in early elementary school) are in the age range of the 2-7 demographic the show is aimed for. However, in one episode, an adult character mentions she has a five-year-old grandson. This also happened with its' predecessor Shining Time Station, which mainly starred elementary school-aged kids, as well as several adults and a teenager, but was meant for preschoolers. |
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The titular protagonist of Dora the Explorer is 7, but the Target Audience of the show is preschoolers. | |
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This also happened with its' predecessor Shining Time Station, which mainly starred elementary school-aged kids, as well as several adults and a teenager, but was meant for preschoolers. | |
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Play With Me Sesame stars four Muppets who are either adults (Bert and Ernie, Grover) or are older than the standard Sesame Street cast (Prairie Dawn). The spin-off is aimed at infants, which contrasts with fellow spin-off Elmo's World, whose main character is 3, and is aimed at 3-year-olds. | |
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Traditionally, dolls are meant to look young and similar to the child. However, most modern doll lines (especially fashion ones) feature teenagers and occasionally young adults. The thought is that little girls prefer roleplaying with teenage fashion and teenage things. This has met with some criticism that it makes girls age too precociously. Barbie is the Trope Codifier for fashion dolls, to the point where she counts as an Escapist Character. She's an attractive 20-something year old with numerous Cool Cars, a Big Fancy House, tons of friends, and an Unlimited Wardrobe who has also done anything from becoming a model to being president. | |
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The My Little Pony: Equestria Girls series is the official High School AU spinoff of the above, aimed at a roughly middle school audience. Ironically, the main cast is younger than the original series, to appeal to older children. Oddly, the original series is very low on romance, but Equestria Girls flirts with it slightly, despite featuring a younger cast. | |
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Super Mario Bros.: Mario and Luigi are 26, but the series was almost exclusively marketed to kids in its early years. While the franchise evolved to develop the targeted all-ages appeal it's known for and a good chunk of Mario fans are the same age as the Bros. (making them something of an Audience Surrogate), it continues to be inoffensively family-friendly and heavily marketed to kids. | |
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Originally, many popular superhero comics (such as Superman, Batman and Captain America) were targeted at kids and young teenagers, and always had adults as the main characters. | |
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Bobobo-bo Bo-bobo has a protagonist who is in his late twenties, but was serialized in Weekly Shonen Jump, aimed at middle school boys. | |
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The target audience for Sym-Bionic Titan is said to have been 8-12 year old boys. Of the three main characters, Lance and Ilana are high school age (with Lance specifically being at least 16), while Octus is a robot that takes teenage and adult forms. | |
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Bluey is a six-year-old, yet the show is aimed at preschoolers. This is downplayed with her sister Bingo, who is four. | |
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Holly Hobbie and Friends stars and was marketed to preteen girls, yet Nickelodeon aired the movies on their preschool block, Nick Jr.. | |
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Regular Show was meant for a roughly preteen demographic, yet the vast majority of characters (including the main and supporting cast) are adults. Protagonists Mordecai and Rigby are stated to be both 23 years old in the first episode, making them at least a decade or so older than the target audience. | |
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Ojamajo Doremi was aimed at preschoolers in Japan, but the main protagonists, with the exception of Hana (who becomes older in the final season) and Pop (who begins elementary school in the third season), are in elementary school. | |
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Pokémon: The protagonist of the Pokémon: The Series, Ash Ketchum, is and always will be 10 years old. The anime is targeted mostly at 5 - 10 year olds, meaning only the very oldest members of the target audience overlap with Ash's age. Pokémon Adventures is aimed at children aged 8 - 12, though the majority of cast members starting with Black and White are at least 14, and the protagonists of the earlier arcs have aged. Red, in particular, started his arc as an 11-year-old, and is 20 as of Omega Ruby and Alpha Sapphire. |
|
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Teenage Mutant Ninja Turtles: It's right there in the title that the heroes are teenagers, but many series in the franchise were aimed squarely at elementary school-aged boys. The original comic was a Daredevil parody aimed at adults, but the 1980s Lighter and Softer cartoon cemented the series as being for little boys. | |
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The two main characters of Motu Patlu are adult males, while the show itself is aimed at elementary school children. | |
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VeggieTales is aimed at children, but with the exceptions of Junior and Laura, most of the main cast is comprised of adult characters. | |
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The protagonists in Teen Titans and Teen Titans Go! are teenagers and the shows are aimed at preteens. A huge chunk of the audience for Go! are toddlers. | |
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Barney & Friends stars elementary school kids alongside Barney. However, the series is aimed at toddlers. | |
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Sonic the Hedgehog and its many Mascot with Attitude clones were based on this. The original three Sonic games were aimed at the 12-and-under crowd but marketed at teenagers. This helped make Sonic the Hedgehog look "cool" and mature. Sonic's badbutt teenager attitude in comparison to his competition's more friendly one also helped. By Sonic Adventure, however, the series dropped this angle and markets mainly at kids, though still most of the cast are teenagers. | |
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This also happens in Super Sentai, the Japanese show it was adapted from, as well as in sister show Kamen Rider, both of which also have teenage protagonists. | |
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Handy Manny is a grown man and he's the main character of a preschool cartoon. | |
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Postman Pat: Pat Clifton himself is a 35-year-old protagonist of a show aimed at preschoolers. | |
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SpongeBob SquarePants: On one hand, SpongeBob is an adult with a house and his own job. But on the other hand, he usually acts like an overgrown child to the point where many fans think he's actually a teenager when he's at least 25. | |
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The Babysitters Club featured 12- and 13-year-old protagonists; however, it was actually aimed at an elementary audience. This means that the actual target audience was the same age as the kids the girls babysit. The low age of the target demographic is likely why, unlike much Middle Grade Literature aimed at tween girls, it lacked any reference to menstruation (though bras were mentioned a lot). | |
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My Little Pony: Friendship is Magic is primarily written for young girls. Vague Age is in effect, but the show mostly portrays the main characters as adults who live independently and work full-time jobs. The secondary protagonists, the Cutie Mark Crusaders, are only slightly older than the target audience — since they're young ponies on the verge of their universe's puberty metaphor. | |
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Elena of Avalor stars teenage protagonists who are at least 15-16 years old, and tells a serialized story about its title character one day being queen, among other things. The show airs on Disney Junior, which is aimed at preschoolers. | |
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That's So Raven was aimed at the elementary school market but featured teenage leads in wacky situations. Subverted in the Sequel Series Raven's Home, where Raven's preteen children are the main protagonists. Raven's Home also has a Multiple Demographic Appeal and is aimed at adult fans who grew up with the original and new, younger fans as well. | |
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Up is the rare children's movie with a senior citizen as the protagonist (albeit with a child Deuteragonist). Peter Docter says that he wasn't too worried about this, arguing that kids could relate to Carl the same way that they relate to their own grandparents. | |
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While the original comic was firmly for adults, Cybersix's animated adaptation was meant for children. However, the element of Cybersix herself being an adult old enough to masquerade as a high school teacher was retained. | |
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My Life as a Teenage Robot is of course, about a teenage robot, but aimed at the 6-11 demographic. | |
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The main characters in Survivor Dogs all start as adults. This gives them a more mature outlook on life than pups and allows for plots such as Lucky becoming an older brother figure to Storm. | |
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Pleasant Goat and Big Big Wolf has goat characters who are assumed to be around the same age as the audience at the front and center, but its antagonist, Wolffy, an adult, has two movies based around him called Pleasant Goat and Big Big Wolf: I Love Wolffy and I Love Wolffy 2. He's played by an adult actor in both. | |
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The protagonist of the Pokémon: The Series, Ash Ketchum, is and always will be 10 years old. The anime is targeted mostly at 5 - 10 year olds, meaning only the very oldest members of the target audience overlap with Ash's age. | |
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Space Jam is a movie aimed at kids, but has a 33-year old Michael Jordan as the protagonist. | |
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Warrior Cats is aimed at preteens and most of its characters start at the equivalent of 10-13. But they quickly age into adults and as a result the series has a lot of mature themes. | |
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Pretty Cure, a magical girl anime aimed at preschool note In addition to preschool-aimed magazines featuring stories about the franchise, at least two seasons skew to this younger demographic by being Lighter and Softer than other installments: Smile Pretty Cure! and KiraKira★Pretty Cure à la Mode. and elementary school-aged girls, generally features heroines ranging anywhere from age 13 to 17. However, on one occasion, one of the heroines was under 10 like the demographic of the show, and another featured a baby who ages up to be a Cure. | |
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Ashita no Nadja, which was made for a preschool and elementary-school audience, tells the story of a teenager who goes on a search for her mother. | |
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Rurouni Kenshin is a Shonen Jump series aimed at teenage boys, yet its seasoned protagonist is 28. The mangaka had wanted him to be 30 but was forced to lower his age after being told a Shonen Jump manga couldn't feature a 30-year old. | |
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Sabrina the Teenage Witch was mostly aimed at the 10-12 market, but Sabrina Spellman turned sixteen in the first episode and was in her early twenties when it finished. The show's main star Melissa Joan Hart has talked up the Multiple Demographic Appeal - teenagers who fancied Sabrina and her friends (or else Harvey), adults nostalgic for I Dream of Jeannie and Bewitched and older geeks attracted by the fantasy elements. | |
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Sailor Moon is often mistaken (especially internationally) as being aimed at teens due to its suggestive elements and ocassional intense violence. However, like almost all Magical Girl works, it is aimed mainly at primary school girls despite the initially 14-year-old heroines being slightly older than the traditional age for a Magical Girl. | |
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2/3 of the core trio of OK K.O.! Let's Be Heroes are teenagers, in order to give 6-11 year-old title character K.O. peers to look up to. | |
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The Hobbit is a children's story with Bilbo Baggins as an older protagonist. He's short (child-height), has no facial hair, and goes barefoot, but he also smokes a pipe, lives by himself as an adult bachelor, and is 50 years old. | |
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The following is a list of statements referring to the current page from other pages.
| Older Than the Demographic | processingCategory2 |
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