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Pink Product Ploy

 Pink Product Ploy
type
FeatureClass
 Pink Product Ploy
label
Pink Product Ploy
 Pink Product Ploy
page
PinkProductPloy
 Pink Product Ploy
comment
Advertisement:propertag.cmd.push(function() { proper_display('tvtropes_mobile_ad_1'); })Simply put, coloring a product pink on the assumption that doing so will make women more likely to buy it.
Products made for women, especially girls, are often pink. Whether it's toys, clothes, school supplies, phones, backpacks, etc., if it is meant for girls or women, it will likely be pink. Traditionally, men never buy them. This is common in Real Life, but probably started in works. This is also to get women to buy products traditionally used only by men.
For stuff in works, this accounts mainly for The Merch, but can cover things In-Universe (especially when lampshading or discussing this).
Many people these days find this almost insulting, as if the color of the product is the sole turn off from women buying it, implying they can be that shallow. And it doesn't work in all cases. There are, however, some people who do buy pink products because they are pink (if you like pink, and pink is an option, then why not get the pink one), and some individuals and organizations have attempted to make the pink-female association an Appropriated Appellation. Be proud to be a woman — use the pink folding multitool with rhinestones! (Yes, that product existed.) Some women with hobbies involving hand tools (such as jewelry making) and men in the house can also find that pink, floral, or other "girly" appearance can help discourage tool theft by men.
Advertisement:propertag.cmd.push(function() { proper_display('tvtropes_mobile_ad_2'); })It has also been observed that products targeting women are often slightly more expensive than similar products targeting men, usually due either to production changes required to make the products appeal to females, or the belief that women are more willing to pay more for certain categories of products than men. Unsurprisingly, this phenomenon has been dubbed the "pink tax".
A Sub-Trope of Pink Means Feminine and Men Are Generic, Women Are Special.
Compare Clarke's Law for Girls' Toys. See also Girly Bruiser, Tomboy with a Girly Streak, and Magical Girl Warrior for in-universe characters who might proudly wield a hot pink warhammer, Wrench Wench for a character who might Squee over the page image, and Real Men Wear Pink for a guy who might do the same.
 Pink Product Ploy
fetched
2022-06-12T03:09:57Z
 Pink Product Ploy
parsed
2022-06-12T03:09:57Z
 Pink Product Ploy
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Dropped link to BoardGames: Not an Item - CAT
 Pink Product Ploy
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Dropped link to FanDumb: Not an Item - FEATURE
 Pink Product Ploy
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Dropped link to InvertedTrope: Not an Item - IGNORE
 Pink Product Ploy
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Dropped link to PeripheryDemographic: Not an Item - FEATURE
 Pink Product Ploy
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Dropped link to PinkIsForSissies: Not an Item - FEATURE
 Pink Product Ploy
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Dropped link to RealMenWearPink: Not an Item - FEATURE
 Pink Product Ploy
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Dropped link to SerialEscalation: Not an Item - FEATURE
 Pink Product Ploy
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Dropped link to TheFifties: Not an Item - FEATURE
 Pink Product Ploy
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Dropped link to TheMerch: Not an Item - FEATURE
 Pink Product Ploy
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Dropped link to TheMovie: Not an Item - FEATURE
 Pink Product Ploy
isPartOf
DBTropes
 Pink Product Ploy / int_1e49b692
type
Pink Product Ploy
 Pink Product Ploy / int_1e49b692
comment
Played straight by Steph in an episode of Sons of Guns. She deliberately had a rifle painted white and agreed (over her fathers objections) that pink would be an available custom color.
 Pink Product Ploy / int_1e49b692
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1.0
 Pink Product Ploy / int_1e49b692
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1.0
 Sons of Guns
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Pink Product Ploy / int_1e49b692
 Pink Product Ploy / int_1e81fec
type
Pink Product Ploy
 Pink Product Ploy / int_1e81fec
comment
Most Sanrio Hello Kitty products sold in the West have lots of pink, and so the color is tied to the line in America. In Japan, despite this trope still being in effect, Hello Kitty may come in all sorts of colors and designs. Sanrio's Little Twin Stars is much more likely to have lots of pink.
 Pink Product Ploy / int_1e81fec
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1.0
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 Hello Kitty (Franchise)
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Pink Product Ploy / int_1e81fec
 Pink Product Ploy / int_2365cd7a
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Pink Product Ploy
 Pink Product Ploy / int_2365cd7a
comment
Plan 7 of 9 from Outer Space. Among the Long List of options available for a Swiss Army Weapon in "Have Ray Gun, Will Travel".
 Pink Product Ploy / int_2365cd7a
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 Plan 7 of 9 from Outer Space (Fanfic)
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Pink Product Ploy
 Pink Product Ploy / int_261c8d3f
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The Simpsons episode Ice Cream of Margie with the Light Blue Hair featured an Oprah Winfrey styled talk show where Becky Tyson was being interviewed about her invention of the Pink VCR.
 Pink Product Ploy / int_261c8d3f
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 The Simpsons
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Pink Product Ploy / int_261c8d3f
 Pink Product Ploy / int_3a9d9a5c
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Pink Product Ploy
 Pink Product Ploy / int_3a9d9a5c
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This was preceded by the pink Game Girl, which came with a Tamagotchi game. It didn't really work. Female gamers chose much the same colors the male gamers did.
 Pink Product Ploy / int_3a9d9a5c
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 Pink Product Ploy / int_44127c7c
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Pink Product Ploy
 Pink Product Ploy / int_44127c7c
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On the one hand, Pink Power Rangers always have their wardrobe and accessories (meaning stuff like backpacks, notebooks, whatever civilian items they personally own as opposed to their Ranger gear) colored pink. On the other hand, all Power Rangers always have their wardrobe and accessories in their color.
 Pink Product Ploy / int_44127c7c
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 Power Rangers (Franchise)
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Pink Product Ploy / int_44127c7c
 Pink Product Ploy / int_52378df
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Pink Product Ploy
 Pink Product Ploy / int_52378df
comment
Invoked with Arcee, the most well-known female Transformer. Just so we know she's female, her paint job is bright piiiiiiiiiink. She was not the first pink female Transformer, though - that honor goes to Elita One, who debuted in the cartoon before Arcee. However, if you ask someone to name a female Transformer, they'll most likely respond with Blackarachnia or her.
In Transformers: Prime, Arcee is primarily blue instead, although she still has pink trim. In an episode where she meets up with Bumblebee after the latter had reversed his color scheme, she notes that if she were to do the same, she'd be mostly pink, and her tone suggests she wouldn't like it.
 Pink Product Ploy / int_52378df
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1.0
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1.0
 Transformers
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Pink Product Ploy / int_52378df
 Pink Product Ploy / int_60bdf4e7
type
Pink Product Ploy
 Pink Product Ploy / int_60bdf4e7
comment
The B-movie from the 80s called Cannibal Women in the Avocado Jungle of Death with a young Bill Maher. There was a female lead who goes camping with EVERYTHING pink, such as hiking boots, pup tent, backpack, water canteens, etc, etc, etc.
 Pink Product Ploy / int_60bdf4e7
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1.0
 Pink Product Ploy / int_60bdf4e7
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 Cannibal Women in the Avocado Jungle of Death
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Pink Product Ploy / int_60bdf4e7
 Pink Product Ploy / int_6c6b89db
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Pink Product Ploy
 Pink Product Ploy / int_6c6b89db
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A good chunk of Supergirl clothing and Halloween costumes come in pink. You'll also see the "S" in pink on random merchandise marketed as the "Supergirl" logo, even though in the comics she wears the same colors as Superman: red, blue and yellow. Sometimes white as well, but never pink.
 Pink Product Ploy / int_6c6b89db
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 Supergirl / Comicbook
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Pink Product Ploy / int_6c6b89db
 Pink Product Ploy / int_8124a34e
type
Pink Product Ploy
 Pink Product Ploy / int_8124a34e
comment
Barbie not only has plenty of pink clothes, but Mattel also has a trademark on the shade "Barbie Pink" (#FB46A3). Although many products of this trope try to get as close to that color as they can.
 Pink Product Ploy / int_8124a34e
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1.0
 Pink Product Ploy / int_8124a34e
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 Barbie (Franchise)
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Pink Product Ploy / int_8124a34e
 Pink Product Ploy / int_85a5a3b9
type
Pink Product Ploy
 Pink Product Ploy / int_85a5a3b9
comment
In Transformers: Prime, Arcee is primarily blue instead, although she still has pink trim. In an episode where she meets up with Bumblebee after the latter had reversed his color scheme, she notes that if she were to do the same, she'd be mostly pink, and her tone suggests she wouldn't like it.
 Pink Product Ploy / int_85a5a3b9
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1.0
 Pink Product Ploy / int_85a5a3b9
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 Transformers: Prime
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Pink Product Ploy / int_85a5a3b9
 Pink Product Ploy / int_952797ee
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Pink Product Ploy
 Pink Product Ploy / int_952797ee
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The Japanese starter pack for the Pokémon Trading Card Game's Black and White expansion came in two flavors; a "for boys" version that was packaged in a dark-colored box, and a "for girls" version that was hot pink and covered in hearts. While this wasn't the only difference between the decks, it was certainly the most noticeable. Though it's probably partly a reference to the gender selection at the beginning of every Pokemon RPG since Crystal, it still qualifies.
 Pink Product Ploy / int_952797ee
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 Pokémon (Tabletop Game)
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 Pink Product Ploy / int_996a1020
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Pink Product Ploy
 Pink Product Ploy / int_996a1020
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The Disney Princess merchandise is usually pink on the packages, and the line logo is pink.
 Pink Product Ploy / int_996a1020
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1.0
 Pink Product Ploy / int_996a1020
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 Disney Princess (Franchise)
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 Pink Product Ploy / int_a1475bc0
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Pink Product Ploy
 Pink Product Ploy / int_a1475bc0
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Dungeons of Dredmor has the "Razor Sword For Her."
 Pink Product Ploy / int_a1475bc0
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 Dungeons of Dredmor (Video Game)
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Pink Product Ploy
 Pink Product Ploy / int_a5ee9024
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Cards Against Humanity released a "For Her" edition of its base game in 2017 to support a U.S. political organization backing female pro-choice candidates. The only difference was that it was $5 more expensive, and the box was pink.
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 Cards Against Humanity (Tabletop Game)
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 Pink Product Ploy / int_a82ca160
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Pink Product Ploy
 Pink Product Ploy / int_a82ca160
comment
In the Pokémon series, if you choose to play as the female protagonist, you tend to be given a pink-colored version of the Pokedex and other relevant gadgets.
However, this is inverted by much of the real-life Pink Ranger merchandise, and therefore the gear the Pink Rangers use on the show. Since the show doesn't target girls but rather young boys who (are assumed to) think Pink Is for Sissies, Pink Ranger-specific items like weapons and zords are often some other color with just a little pink trim. Rather than use a specific color to attract a certain audience, they avoid that specific color to avoid repelling the opposite audience. Studies showing that the pink ranger merchandise consistently sold worst out of the entire product line support this trend.
 Pink Product Ploy / int_a82ca160
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 Pokemon
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 Pink Product Ploy / int_b3933a70
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Pink Product Ploy
 Pink Product Ploy / int_b3933a70
comment
One episode of Home Improvement had Tim's primary sponsor, Binford Tools, bring out a line of home maintenance tools marketed towards women. Said tools were small, underpowered and pink. Tim hated them, which made it awkward when Tim was told under no uncertain terms that he was to give the line favorable coverage anyway.
 Pink Product Ploy / int_b3933a70
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 Home Improvement
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 Pink Product Ploy / int_bbe42b2
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Pink Product Ploy
 Pink Product Ploy / int_bbe42b2
comment
She-Ra: Princess of Power: She-Ra's steed Swift Wind presented a problem for male collectors. On the cartoon he was white but the original toy was pink. While the toyline was aimed at young girls, the cartoon, a spin-off of He-Man, was not. Thus She-Ra has a large male fanbase, but many collectors were hesitant to add a pink Winged Unicorn to their collection. When Swift Wind was added to the Masters of the Universe Classics toyline Mattel let fans vote on what color he would be. White won by a landslide.
 Pink Product Ploy / int_bbe42b2
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 She-Ra: Princess of Power
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 Pink Product Ploy / int_c4282b71
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Pink Product Ploy
 Pink Product Ploy / int_c4282b71
comment
The toys for My Little Pony: Friendship Is Magic include a lot more pink on the ponies than is actually in the show (most infamously on Princess Celestia, although a properly-colored white version of her toy was eventually released). Word of God is that this was done to appease the retail buyers, who explicitly stated that the color influenced their purchase quantities.
This may be increasingly averted, however, as Hasbro becomes more aware of the show's large Periphery Demographic. One pack of fan-favorite characters from the show (including the Big Bad Nightmare Moon, popular Villain Of The Week Trixie, and Ensemble Dark Horse DJ PON3) stands out in The Pink Aisle with its dark blue and maroon color scheme, and the San Diego Comic Con exclusive of Ascended Meme Derpy featured no pink whatsoever on its box — not even in the My Little Pony logo.
On the other hand, this trope is in full swing with Pinkie Pie; all advertising features her heavily and she gets the most merchandise, to the point that you would think that she was the main characternote the actual main character is Twilight Sparkle; Pinkie's still a major character, but slightly further down the totem pole of importance than The Merch would have you believe. This goes all the way back to G3 (though she was at least the leader in G3.) From 2003 onward, Pinkie Pie is the franchise's mascot, the center of all the advertising. If it's not Pinkie Pie, it's probably Fluttershy, with her pink mane and overall pastel theme. Princess Luna toys sometimes add pink to her mane, even though it's been consistently blue with no additional colors within the show and promotional art. Also, the debut of the accurately-colored Celestia coincides with the arrival of pink Princess Cadence, who has two toy lines centered around her despite not appearing more than twice per season. The symbol for the Crystal Empire line is a picture of Cadence's face. Rumor has it that the reason Princess Cadence was introduced in the show was so Hasbro could have a pink pony princess toy to appease retailers, allowing them to make a show-accurate white Celestia.
 Pink Product Ploy / int_c4282b71
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 MyLittlePonyFriendshipIsMagic
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 Pink Product Ploy / int_ddf46a82
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Pink Product Ploy
 Pink Product Ploy / int_ddf46a82
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The Talkgirl was nothing more than a Talkboy that was pink and purple.
 Pink Product Ploy / int_ddf46a82
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1.0
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 Home Alone
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Pink Product Ploy / int_ddf46a82
 Pink Product Ploy / int_de90363d
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Pink Product Ploy
 Pink Product Ploy / int_de90363d
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Something similar happens with Spider-Girl Halloween costumes. One particular offender was not only pink, but came with a mini-skirt. In the actual comics, May's costume is pretty much the same as her father's, the only difference being a larger spider emblem on the front.
 Pink Product Ploy / int_de90363d
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 Spider-Girl (Comic Book)
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The following is a list of statements referring to the current page from other pages.

 Pink Product Ploy
processingCategory2
Pink Tropes
 Sleeping Beauty / Disney / int_b5fa069a
type
Pink Product Ploy
 My Fair Lady / int_b5fa069a
type
Pink Product Ploy
 Disney Princess (Franchise) / int_b5fa069a
type
Pink Product Ploy
 Frozen (Franchise) / int_b5fa069a
type
Pink Product Ploy
 Horse Racing
seeAlso
Pink Product Ploy
 Sons of Guns / int_b5fa069a
type
Pink Product Ploy
 The Punisher (2017) / int_b5fa069a
type
Pink Product Ploy
 Dungeons of Dredmor (Video Game) / int_b5fa069a
type
Pink Product Ploy
 Xenogears (Video Game) / int_b5fa069a
type
Pink Product Ploy
 The Non-Adventures of Wonderella (Webcomic) / int_b5fa069a
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Pink Product Ploy
 She-Ra: Princess of Power / int_b5fa069a
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Pink Product Ploy
 Sleeping Beauty / int_b5fa069a
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Pink Product Ploy