...it's like TV Tropes, but LINKED DATA!
Public Service Announcement
- 271 statements
- 44 feature instances
- 95 referencing feature instances
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Commercials put on by the government or other organizations for public safety or information. Also known as Government Information Adverts or Public Information Films. These commercials usually try to get you to stop smoking, obey the speed limit, Look Both Ways when crossing the road, or submit your tax return on time. Anvilicious by nature. Since they deal with serious (and not so serious) real-life problems, and often have limited budgets, the potential for Narm is very high, but when done right, PSAs can be quite effective. Now You Know. And Knowing Is Half the Battle. The Advertising Council is responsible for many such messages on American television. Some of the UK Road Safety ads (which are also shown in cinemas before the feature) are quite disturbing, as are the anti-smoking ads in the United States. They are sometimes known to prey on Mortality Phobia or Primal Fear in order to Scare 'Em Straight. Those shown during children's cartoons are often either educational or traumatizing. All varieties are susceptible to Détournement. A subtrope is the kind put on by networks themselves, just to say: We Care. Compare Advertising Disguised as News for when companies use trusted media for less-than-pure purposes. It can also be seen as a benign variant of the Propaganda Piece. PSAs may sometimes seem to deliver a Captain Obvious Aesop, but it's good to remember that the aesop may not be obvious to everyone. Common subjects include drunk driving, smoking, drug abuse, alcohol abuse, traffic safety, and bullying. On the other hand, if the PSA lacks sufficient self-awareness, it may fall victim to the unintended message, "Do Not Do This Cool Thing." Subverted by the Stealth Cigarette Commercial, when companies that have a vested interest are legally required to make PSAs against their own harmful products. For some reason, they don't seem to mind that very much... Compare Abusive Advertising. May be a "Harmful to Pets" Reminder. The longer show-length version is a Very Special Episode. Examples |
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An example from Finland: Varokaa heikkoa jäätä, or Beware of thin ice. Many people claim it to be too traumatising to be on tv. It was/is aired together with the country's most popular children's show. | |
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A Radio PSA was made about young girls and their need for good role models. And to do that, the PSA was a "commercial" for an Entertainment Tonight-style tabloid where the major topics are about self destructive celebrities like Lindsay Lohan, Britney Spears and Paris Hilton. | |
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Rock Band has an arcade venue where the cabinets will occasionally show the screen. It's very rare that a shot of one of the cabinets will be clear enough while it's showing this screen for a keen eye to notice the first word is "Weiners". | |
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Parodied by current-affairs spoof The Day Today, whose Spiritual Successor, Brass Eye, famously featured a montage of celebrities somberly relating increasingly implausible stories of the effects of a fictional new drug called "cake." It apparently stimulates an area of the brain called "Shatner's bassoon." | |
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There was an anti-drunk driving PSA, which was aired in the '70s. An Eric Foreman-type kid is driving his girlfriend home; he's clearly had a few and is pleasantly buzzed - then he runs into her dad's parked car, putting a big dent in it. The ad ends with her dad coming out the front door, looking not pleased. What a dumbass. | |
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"I told you last night - no!" | |
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The MythBusters, a high-speed camera... and flu avoidance. | |
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In a Teenage Mutant Ninja Turtles PSA, the turtles' anti-drugs message is undermined by Michelangelo's anti-munchies advice: "Get a pizza!" It also contains a hilariously lame response to an insult: "I'm not a chicken, you're a turkey!". The PSA originally aired without the Turtles, who were added years later to freshen up the old live-action footage. | |
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On He-Man and the Masters of the Universe (1983), He-Man and She-Ra did this PSA about child sexual abuse which is the most well known of the show's public service announcements. Because of this, at least one child came forward and told their parents about being sexually abused. | |
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They couldn't get worse than the Mysteron-style rings of light hunting down benefit cheats. | |
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And also Cracked's own The Most Terrifying Sexual Harassment PSA Ever. | |
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One ad in the series inspired the setting for Sesame Street. Specifically, one that parodied vacation ads - "Send your children to the ghetto this summer!" After listing off "amenities" (including "field trips" - to trash-strewn vacant lots), the actor playing the pitchman declared, "Don't want your kids playing here? Don't expect our kids to." On seeing the PSA, Jon Stone, one of the producers in charge of designing Sesame Street, concluded that setting the show on an inner-city street would be the best way to get inner-city kids to watch it (since they were the target audience). | |
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Top Gear (UK) did a PSA on the dangers of trying to run railway crossings in your car. The best ways to avoid getting hit by the train were to not be an elderly driver and to always wear your high-visibility jacket. Needless to say, they received some complaints. | |
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Smoke Alarm: The Unfiltered Truth About Cigarettes is a 1996 HBO special that teaches kids about the harms of tobacco. | |
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The National Lampoon did a comic book-format PSA parody "Heading For Trouble" that managed to fit in drunk driving, starting forest fires, littering, hitchhiking, chatting on police emergency phones while dressed in commercial trademark character costumes - sublime absurdism from Brian McConnachie. | |
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An anti-piracy campaign features a man with a video camera for a head recording in a rather empty cinema hall (there's only him and a startled female filmgoer). Suddenly an officer with a red police siren for a head shows up and Camerahead tries to run away. The campaign is even parodied in one of the Gintama films. | |
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From the ThunderCats: In this PSA about underage drinking, the fact that it's against the law for kids to drink alcoholic beverages is the only reason given by Lion-O and Snarf as to why they shouldn't drink. | |
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Crank Yankers has a "You Got to Know" PSA segment with Karl Malone saying: "Remember kids - Karl Malone say, 'no runnin' by pool with scissors.'" | |
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The entirety of the British Home Office's "Sex and Consent" campaign, featuring prominent personalities such as Charlie McDonnell, is about the necessity of having affirmative consent before engaging in sexual activities. | |
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Those brilliant Union Pacific short films The Days of Our Years (remember, never be happy about your newborn baby at work or your coworker will BURN OUT YOUR EYES WITH A BLOWTORCH) and Last Clear Chance (Crow: "I'm the Impish Officer of DEATH!"). Before there was videotape, there were Narmtastic PSAs. | |
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Even Negas has parodied it. | |
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There is a warning against distracted driving in end credits of Doctor Strange (2016) (with the film itself showing the consequences to the title character). | |
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Red vs. Blue often releases "PSA" videos, though the only ones that weren't parodies were the two about voting (which were still humorous). | |
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There was an urban version of Apaches called Building Sites Bite and features Ronald who is sent by his cousins to different building sites and is given the challenge to "Find his dog and get out without getting hurt." Needless to say, the poor lad stumbles upon his death in every site, being buried alive in a trench collapse, electrocuted by a frayed wire in a half-demolished house, breaking his skull on a concrete wall after falling off a pipe, crushed beneath a pile of bricks and drowns in an abandoned quarry. The moral of the story was that he simply should have declined to go or at least heeded all warning signs. The creepy part? When Ronald is electrocuted, they zoom in in his burned hand, then his pale body, dead on the floor of the building, eyes wide open. That, and his cousins are unfazed by his deaths. At the end, it turns out that these deaths are all imagined by Ronald (hence his cousins not being fazed) and he ultimately decides to not go into the building sites. Watch the full-length film on the Internet Archive here. | |
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The TV licence adverts were parodied in Not the Nine O'Clock News, which had the BBC staging the deaths of people who failed to pay the licence fee — the original slogan was "Get a TV licence — it's cheaper than a fine"; the sketches changed this to "a funeral". | |
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Super Mario's Fire Brigade was an animated short made for usage in schools. In it, Mario and Luigi of Super Mario Bros. fame help teach two siblings about fire safety. There was also a sister PSA called Super Mario Traffic Safety about how to keep safe while by traffic. Other popular franchises have had similar PSAs made, such as Dragon Ball, Ojamajo Doremi, Ojarumaru and Hamtaro. |
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From Hart of Dixie: This PSA says "Give a shirt for climate change". | |
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The UK ran a similar campaign during the mid-1990s, which showed home video footage of children who had later been killed by speeding drivers, with famous voiceovers reading solemn poetry about death and grieving (including John Hannah's rendition of WH Auden's Funeral Blues as heard in the film Four Weddings and a Funeral.) | |
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Some of Japan's leading studios and media franchises decided to make some of their own in the aftermath of the earthquake; for example, here's a PSA from Tsuburaya Productions' Ultraman Foundation, in which the importance of helping others is demonstrated by Ultraman Taro helping out an injured Ultraman Gango after he realizes the monster has a branch stuck in his foot like a thorn. | |
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Robot Chicken has an addendum to that one. | |
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Probably the most well-known PSA in Germany is Forklift Driver Klaus, which is a hilariously bloody parody. It has become kind of a cult classic, as it has the appearance of a completely average 70's TV production combined with an amount of over the top Gorn way outside what you usually see in German TV. It's also narrated by the narrator of a series of actual road safety PSAs. | |
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On September 12, 2018, the Canadian animated show 6teen created a PSA called Vote, Dude It showed the main characters talking about the importance of voting. It was created as a way to try and get the show's American fans to vote in the mid-term election. | |
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One of the PSA from the late 80s / early 90s shows a little girl doll on-screen, where sobs and cries of that little girl can be heard. The ad reveals even further to show several signs of bruises and scars, where the girls sobs even louder where the "doll" reveals itself to be a victim of child abuse. It was so terrifying, there has been several complaints that it scares a lot of children of the 80s and early 90s and the video has never surfaced in YouTube ever since. Even to this day, many of those who watched them were understandably terrified of the PSA itself. | |
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There was one that traded off The Sixth Sense which started off looking like an PSA about Child Neglect with a teenager wandering around commenting on how his family didn't notice him anymore, then revealed he was dead having been hit by a car and never noticed. | |
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The Drug Avengers | |
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Other popular franchises have had similar PSAs made, such as Dragon Ball, Ojamajo Doremi, Ojarumaru and Hamtaro. | |
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Another from the late 80s, about speeding, either attracted people to arcade racing game OutRun or straight-up scared them into avoiding it. The ad involves a man playing the game, racking up points as he goes faster. As the score goes into the nine-hundred, the player suddenly loses control and the screen suddenly changes into the underside of a lorry, with glass shards scattered around. | |
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"Yeah! What are you on? Looks like a frying pan and some eggs to me!" | |
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chainsawsuit had fun with PSA that are set up as a Big-Lipped Alligator Moment. And a warning about hiccups. | |
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That one among many others beginning in the late-1980's, and for the most part is still included in new arcade games (in North America). NARC, which already had an anti-drug theme, was one of the first arcade games, if not the first arcade game to feature it. Moreover, the laserdisc game Hologram Time Traveler, went a little bit further by having "Marshall Gram" (the main playable character) come out and tell the players directly, "And just remember pardner, winners don't use drugs". Among its many Shout Outs, Scott Pilgrim vs. The World: The Game reminds you that "Winners Don't Eat Meat." Rock Band has an arcade venue where the cabinets will occasionally show the screen. It's very rare that a shot of one of the cabinets will be clear enough while it's showing this screen for a keen eye to notice the first word is "Weiners". |
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In 1982, the Urusei Yatsura gang appeared in PSAs for Kansai Electric (serving the cities of Osaka, Kyoto, and Kobe and surrounding areas) illustrating the dangers of flying kites and koinobori (carp streamers) too close to power lines. | |
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Your local Street Fighter machine would like to remind you that Winners Don't Use Drugs. That one among many others beginning in the late-1980's, and for the most part is still included in new arcade games (in North America). NARC, which already had an anti-drug theme, was one of the first arcade games, if not the first arcade game to feature it. Moreover, the laserdisc game Hologram Time Traveler, went a little bit further by having "Marshall Gram" (the main playable character) come out and tell the players directly, "And just remember pardner, winners don't use drugs". Among its many Shout Outs, Scott Pilgrim vs. The World: The Game reminds you that "Winners Don't Eat Meat." Rock Band has an arcade venue where the cabinets will occasionally show the screen. It's very rare that a shot of one of the cabinets will be clear enough while it's showing this screen for a keen eye to notice the first word is "Weiners". |
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Key & Peele have a really bizzare parody involving Mr. T, where he ignores the kids talking about racism, drugs, or alcohol but immediately appears when they make a reference that could be tied back to him. | |
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The Drag (1966) was an anti-smoking cartoon from the NFB about the dangers of cigarettes, and specifically about how Smoking Is Cool advertising and media encourage young people to start smoking. | |
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