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Repeating Ad

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The very odd practice of airing the same commercial twice, or two commercials advertising the same product, in the same commercial break.
There are four common variations of this:
Commercial A airs twice in a row.
Commercial A airs, followed by Commercial B, after which Commercial A airs again.
Commercial A1 airs, with Commercial A2 popping up sometime in the same break. While both ads are different, what they advertise is exactly the same. Sometimes two or more ads are actually part of the same ad spot, and thus will always run consecutively. Often occurs if there is a continuity in the two spots.
Commercial A airs as the last commercial of the break. Then, before the actual action begins for the show, the sponsors are listed in reverse order, meaning Commercial A's company goes first. Seen often in sports.
There are many possible reasons for this trope. In the case of traditional advertising, the repetition is probably to make it stick in your mind. (Even if it's annoying, it still makes you think about them more.) Alternately, the station has a quota of how many times a particular commercial has to be shown in a given month and they are forced to continually play it near the end of the month in order to make that quota. In the case of an online video, it's more likely that the site only has a single advertiser at the moment.
This also happens on sites that have commercial breaks in their videos. Because the site can only contract so many companies that want to advertise on these breaks, it means that they play the same few commercials over and over and over.
If a catchphrase or other verbiage is constantly repeated within the ad, that's Broken Record.
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2024-02-29T16:01:35Z
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During the Canadian premiere of the Tuca & Bertie episode "Screech Leeches", the commercial for A&W's Burgers to Beat MS fundraiser aired three times in the first commercial break.
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In-universe example in Shock Treatment: we first see the Farley Flavors Fast Food commercial when a show on DTV takes a break, and if you listen closely, we can hear the commercial play again when Janet is at Brad's parents' house.
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The Xbox Live Arcade game based off 1 vs. 100 only had a handful of sponsors and a few instructional videos by host Chris Cashman to fill ad breaks. They quickly get unbearable, and to make it worse, the sound for them still plays if you have the Xbox music streaming.
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Speaking of Nickelodeon, when the PAW Patrol special "Mighty Pups Super Paws: Pups Save The Mighty Twins" was about to premiere, not only did the ads for it invade Twitter, but they also frequently showed up on YouTube and Instagram.
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FOX's playoff baseball coverage became famous for this around the middle of the 2000s. The network would relentlessly flog its upcoming shows with commercials that usually centered around dramatic line readings. The short-lived shows "Girls Club" and "Skin" have earned running joke status with baseball fans ("His father is the district attorney!"). House was also promoted in this way ("You're risking a patient's life!").
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Ads for BanG Dream! Girls Band Party! are also a common sight on Twitter. Whenever a new event is added to the game, the official account will promote it every five ad spaces. The collaboration with Hatsune Miku got slightly more promotion, with ads promoting it appearing every three ad spaces.
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Nickelodeon does this a lot for any big event. Perhaps the worst offender was the ads for their broadcast of The SpongeBob Musical, which took every single ad slot and had its ads start a week before the actual event, when most ads for new Nickelodeon shows or specials only showed up the day of said event. Complaining about the frequency of the ads became a meme among the animation community.
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During the November 23, 2020 airing of Inside Out, this trope happened a few times:
Ads for Target and Kohl's Black Friday sales aired during every commercial break.
During one ad break, the same Wal-Mart ad started and began the same ad break.
On Cablevision/Altice, an ad for Saint Joseph's College always showed up during the local slot.
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Before either of these, they liked playing ads for King Games, who created Candy Crush Saga, every break. The same thing happened on CBS' Dream Team block during winter of 2014, where sometimes, the ads would not only play every break, but they would sometimes have two different King Games ads during each break, or two played in a row.
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On DIY Network, an ad for Teen Titans Go! where kids got excited over "The Pee Pee Dance" played every half-hour during the summer of 2015.
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During the summer in the Tri-State area you can expect to see ads for local theme parks like Splish Splash and Adventureland overwritten by Cablevision during the middle of ad breaks. On the premiere of the "Here Come The Classic Yo-Kai!" episode of Yo Kai Watch, the former ad played three times, with one of those instances being two airings of the ads sandwiched between an Neutrogena commercial.
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Whenever Twitch plays ads, there's a good chance it will just play one ad, over and over again, for as long as they feel is necessary before taking you to the stream/VOD you're trying to watch, which is incredibly annoying. One more incentive to fork over the cash for Twitch Turbo, perhaps? Alternatively, you can exploit a glitch by repeatedly using the Report Playback Issue feature and selecting the ad played too many times, for which ads may go away.
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The American Advisors Group (AAG) was also notorious for this as well. Starting in August 2016, they had a series of ads that featured actor Tom Selleck of Magnum, P.I. fame. Like the ASPCA ads, they were infomercial length and were difficult to escape. They largely died down in the early 2020s.
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On a Regal Cinemas First Look pre-show, an ad for Jurassic World toys played twice during the same preshow.
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Radio station WPLJ would play the ad for the Liberty Science Center's Sesame Street Presents: The Body exhibit at least once an hour.
In the summer of 2018, they gave the same treatment to the radio ad for the SpongeBob musical.
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The trailer reels before most showings of Ralph Breaks the Internet were book-ended by 2 different teaser trailers for Toy Story 4.
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The November 4, 2021 airing of Inside Out on Freeform had the ad for Fisher Price's 4 in 1 Learning Robot and an ad for Eternals play nearly every commercial break.
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If you watched The Rocky Horror Picture Show on LOGO TV on Halloween, chances are you may have seen an ad from the World Wildlife Fund about tigers repeat many times during the duration of the film, along with ads for BarkBox and an app called Cookie Jam.
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During one episode of the Steve Harvey Family Feud on GSN in February 2015, an ad for Activia yogurt was shown twice in a row.
On another episode, an ad for Inside Out that said it was the number one family film in America played every break.
Before either of these, they liked playing ads for King Games, who created Candy Crush Saga, every break. The same thing happened on CBS' Dream Team block during winter of 2014, where sometimes, the ads would not only play every break, but they would sometimes have two different King Games ads during each break, or two played in a row.
As of November 2015, you can almost always expect Stanley Steemer ads during Deal or No Deal.
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In December of 2015, the ad for Elf: The Musical was treated the same way - even after its run ended. It also played on cable networks like TBS and FX.
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Similar stairlift ads also keep showing up on The Price Is Right.
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On the final episode of Tropical-Rouge! Pretty Cure, an ad for Chu-ru dog snacks aired twice in the ad break before the show.
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Instagram loves displaying ads for Royal Match, and can sometimes show up multiple times on a single timeline. Outside the platform, same thing goes for many mobile games that require users to watch ads in order to do certain things.
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By far, the worst offender of this was the promo for Molly of Denali that used the show's theme song, which played during every commercial break on PBS Kids starting two months before it premiered. This treatment also happened to the promos for Donkey Hodie (to the point where said promos played on the show itself), Alma's Way and Rosie's Rules.
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Beginning with episode 30, you couldn't watch an episode of HuGtto! Pretty Cure without seeing a Furutan ad air during the program, as Furuta sponsored the program. Sometimes, like on episode 36, the ad aired before the program as well, causing the ad to appear twice in the span of a half-hour.
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If you have watched Doraemon reruns on the Chilean TV channel CHV in June 2004, you certainly couldn't go through a commercial break without seeing an ad for the McDonalds Happy Meal (to be honest, the song in the former commercial was very catchy) and Concurso Extra. You can see the commercial breaks here
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Five words: "YABBA DABBA DABBA DOO MAN!" This ad for Fruity Pebbles has been airing repeatedly on all three of the big kids' networks since 2016, with no sign of stopping anytime soon.
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As of November 2015, you can almost always expect Stanley Steemer ads during Deal or No Deal.
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In the 90's, this was common on syndicated children's shows. For instance, on Garfield and Friends in 1994, the same ads for for Hidden Treasures, Dunkaroos, Berry Berry Kix and Sour Berry Blast Gushers appeared every episode, with the latter two ads often playing back-to-back.
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A big example of this in the New York/Tri-State area is the Kars4Kids ad, with what possibly is the most annoying jingle of all time. On any given station, it would either play once every break or once every other break. The ads are infamous enough to have become a meme referenced by other shows (such as a Will & Grace episode featuring an expy known as "Trucks4Tykes", and an episode of The Good Place where it is portrayed as being the "anthem" of the Bad Place). It was played on 770 WABC so much that even Don Imus got mad about it on a hot mic during a commercial break.
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The Lion King (2019) ads were common on YouTube at one point, and almost every 3rd video started with one of it's ads.
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When the Frozen musical opened on Broadway, Disney wanted to make sure that people who lived near New York City knew that it existed. Ads would always play in the local spot on New York City channels, and on syndicated and/or local programming such as The Ellen DeGeneres Show, Dr. Phil and Eyewitness News, the ad would play on every single break. It even got to the point where Disney decided to do radio commercials for the show that played as frequently as the TV spots did, with said ads having been played since September of 2017, months before the show even opened!
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During showings of Groundhog Day on TV, it is common to show the same commercial six times in a row for every ad break, or have every ad break consist of the same six commercials. (If you haven't seen the movie, just read up on the trope named after the film to understand.) The AMC repeat marathon in 2023 also played the same bumper for the film three times in a row.
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February 2015 and March 2015 brought us tons of Doraemon: Nobita and The Space Heroes tie-in ads in between shows and sometimes during shows. Tribe Cool Crew played tons of Doraemon ads during its ad breaks. Most of the ads had adults recalling memories of the show from when they were kids.
Speaking of Tribe Cool Crew, this ad for a instant milk powder called Senobikku played during every single episode. Sometimes, the ad would play in between Tribe Cool Crew and the next show, Ressha Sentai ToQger.
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A commercial for one of the Spy Kids movies (either the third or fourth one) would air twice in a row every single time, at least on some Canadian TV channels. The fact that it started with a montage of kids screaming "Spy Kids! Spy Kids!" didn't help.
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An in-universe example occurs in the Free Spirit comic "I Love Bread". On the retro TV show app Jessie watches, this Weight Watchers ad starring Oprah Winfrey keeps interrupting the Cagney & Lacey episode she tries to watch. Then, as if that weren't bad enough, the ad loops on all the in-flight TVs and even the screen in the cabin as a result of Winnie's magic.
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Around 2001, it was very common to see the Between the Lions "Between the Shows" promos on PBS' national feed. They usually came on after every other show, and sometimes played on two shows in a row.
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Faithful viewers of Mystery Science Theater 3000 on the Sci Fi Channel suffered through a relentless deluge of Kahlua Mudslides.
There were also the large amount of Mentos mint ads during its Comedy Central days.
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In February and March of 2017, you couldn't watch any TV program on TV Tokyo or TV Asahi without seeing at least one ad for Moana.
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On the weekend it came out in theatres, commercials for Hot Tub Time Machine could be seen nine times in just over an hour.
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Shortly after The Last Airbender came out, Nickelodeon's advertising blocks became flooded with advertisements for said movie and its tie-in merchandise - perhaps resulting in Hype Aversion for many viewers. (Considering the movie's general reception, however, this could be a good thing.)
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During the May 21, 2020 broadcast of Who Wants to Be a Millionaire? on ABC, the same Honda ad which started with the phrase "You're ready to drive again" played twice in the same break, sandwiched by another ad.
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On TV Tokyo in March of 2017, an ad for PriPara: Everyone Sparkles! Glittering Star Live played during every show on Sunday mornings.
Up until episode 23 of Kiratto Pri☆Chan, an ad for the Sumikkogurashi Nintendo Switch game would always play before the show started.
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During the premiere of Star★Twinkle Pretty Cure, an ad for UQ Mobile that was set in a movie theater and had people dressed as blue monsters played twice in the break before the show began. During the actual show itself, an ad for Pretty Cure pajamas played during two of the three ad breaks.
During the second episode, an ad for Bennesse's Challenge Ichinensei program with a song by King and Prince played twice during the break before the show began.
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Each ad break for Saturday Night Live on the New York feed of NBC typically features at least two ads for The Book of Mormon. Other active musicals also feature during the commercial breaks, but Mormon is guaranteed to appear the most.
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Repeating Ad / int_b0fc9724
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As of June 2017, CBS will usually cap the end of every other commercial break of their shows with promos for Young Sheldon. The worst offender of this is The Price Is Right, which sometimes has promos for that show being the only ones at the end of a break.
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In December of 2017 during most family-aimed shows or specials on broadcast TV note  such as the Macy's Thanksgiving Day Parade and holiday specials such as the Peanuts ones in the New York Tri-State area, there was a high chance that you would see this ad for The Spongebob Musical as one of the commercials. Flagship NBC affiliate WNBC tended to show this ad the most, sometimes airing it twice during the same break or show. During the premiere of A Christmas Story LIVE!, the ad played during every single break of the second half of the show. The love for the ad returned in the spring of 2018 when it was nominated for multiple Tony Awards.
Speaking of overplayed Broadway commercials, this ad for The Lion King, alongside several variants of it, will always play before the start of Good Morning America on WABC, and this ad for Wicked tends to be the most common Broadway spot during the local insertion part of ad breaks on multiple stations, including cable channels.
When the Frozen musical opened on Broadway, Disney wanted to make sure that people who lived near New York City knew that it existed. Ads would always play in the local spot on New York City channels, and on syndicated and/or local programming such as The Ellen DeGeneres Show, Dr. Phil and Eyewitness News, the ad would play on every single break. It even got to the point where Disney decided to do radio commercials for the show that played as frequently as the TV spots did, with said ads having been played since September of 2017, months before the show even opened!
Each ad break for Saturday Night Live on the New York feed of NBC typically features at least two ads for The Book of Mormon. Other active musicals also feature during the commercial breaks, but Mormon is guaranteed to appear the most.
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When Barney & Friends was at its peak in popularity, one couldn't turn on daytime or children's programming without seeing this ad for Barney VHS tapes.
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During the series finale of Modern Family an ad for Toyota featuring several references to the show and a voiceover by Ty Burrell, who plays Phil Dunphy on the show, played no less than five times. It Makes Sense in Context.
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Repeating Ad / int_b61bbe0a
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A small-time international music awards show in 2009 (so small-time in fact it looked like it was filmed in a hotel theater) was apparently only sponsored by Guitar Hero IV.
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Repeating Ad / int_ba1083f7
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Repeating Ad
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Crunchyroll tends to have this problem as well. It's not uncommon for all the ad breaks in a video to consist of a single ad repeated across the ad break (a total of ten times for the average anime episode).
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My Little Pony: Friendship Is Magic:
During most season 1 episodes' premieres and during early reruns of the show, the same promo for Pound Puppies would air during the Credits Pushback, leading to one line in the promo, "Secret, but fun!", becoming a meme.
During the premiere of "The Best Night Ever", the ad for the Gyrobowl kept playing during every break.
The Season 3 premiere was flooded with commercials for Gak. At one point four GAK commercials aired in a row, and it didn't take long for the show's fandom to turn it into a meme. Later on, Gak ads aired twice in a row during the next episode, and ads for a similar product called Floam also aired twice in a row. The episode after that had four Gak commercials air in a row (again), then twice followed by two Floam commercials. This caused a small "Gak vs. Floam" war among the fandom.
During the first airing of "Pinkie Pride" (the episode with "Weird Al" Yankovic's character Cheese Sandwich), commercials for Chuck E. Cheese aired during every break. Fans were quick to note the parallels.
During the premiere of the series finale, most of the ads were shown more than once. The most notable offenders were this commercial for Ibotta and promos for Treehouse Masters, the series finale, and Worst Cooks in America, which were shown during every break.
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Roku TV is a streaming box-oriented live TV service known for its many highly specialized channels, which revolve around specific genres or even specific shows (for instance, there's a channel dedicated to nothing but the first 26 seasons of Doctor Who). Because of how niche these channels are, ad space tends to be purchased by only a handful of companies, and as a result, commercial breaks will sometimes be filled in by taking ads and repeating them as many times as possible to avoid dead air. On some occasions, a commercial break can consist entirely of one ad on a loop.
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In 2009 to somewhere around 2013 PBS would always play promos of Martha Speaks like this after episodes of Arthur on most PBS stations but they were usually played a lot after Arthur and occasionally after the PBS Kids Go! shows or after Curious George episodes on most PBS stations.
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On YouTube, the most common ad is an ad for Amazon AR, while the second most common is a YouTube Music that uses Cardi B's "I Like It".
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During a marathon of the first three Pretty Cure All Stars films on Kids' Station on March 20, 2021, the ad for Pretty Holic makeup played at the end of two out of the three movies.
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Repeating Ad / int_caec3927
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Repeating Ad
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Up until episode 23 of Kiratto Pri☆Chan, an ad for the Sumikkogurashi Nintendo Switch game would always play before the show started.
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During the popularity of the Crazy Frog ring tone in the United Kingdom (where this trope is generally not as noticeable) an advertisement for the sound featured on almost every ad-break on some satellite channel, often re-occurring. This prompted large numbers of complaints to the industry regulator who responded saying that essentially they were in no position to stop a paid for advertisement simply on the grounds of repetition. (Later it was ruled, because of the nature of the subscription service the Crazy Frog was advertising, that it couldn't be shown before the watershed.)
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On Mashin Sentai Kiramager, an ad for Nichifuri brand furikake will always be shown twice, the only difference being the product advertised at the end.
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A select number of Chicago-area children will think of Pokémon: The Series whenever they hear certain 80's songs (namely Simple Minds' "Don't You (Forget About Me)". Possibly others, too - the ad is hard to find), thanks to an infomercial for some 80's compilation CD that played during multiple episodes of that show during its tenure on WPWR (it spent a while in local syndication before Kids' WB! got the exclusive rights). In fact, the Repeating Ad practice (and the 80's compilation commercial) is briefly mentioned in this article (which is mostly about a short-lived Nestle product called "Magic Balls", but that's another story).
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Repeating Ad / int_d5ddd6c1
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Repeating Ad
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During most season 1 episodes' premieres and during early reruns of the show, the same promo for Pound Puppies would air during the Credits Pushback, leading to one line in the promo, "Secret, but fun!", becoming a meme.
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One broadcast of Jeopardy! on a St. John's area station played an ad for Campbell's soup featuring a cover of "Thank You For Being a Friend" from The Golden Girls three times. Another commercial notorious for running multiple times during shows is for Lester Lube (a local car oil change station). Ask anyone from St. John's to sing the Lester Lube jungle, and they will have memorized it after hearing it so many times over the last five or so years. The first version of the Lester Lube ad simply had a static photo of a road, making it a Kitschy Local Commercial.
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They also ran a lot of ads for Super Why!,The Cat in the Hat Knows a Lot About That!, Sid the Science Kid, Dinosaur Train, FETCH! with Ruff Ruffman, Martha Speaks, and Curious George. It was a little tough to escape, and it also played on other channels including Cartoon Network.
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Repeating Ad
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Whenever a new Pretty Cure series begins, Yamaha music schools and Top Confectionery will air two ads in a row on some episodes.
Towards the end of the series, they will constantly play the ad for whatever that series' most recent power-up item is. For the record, toymaker Bandai is a major sponsor of the series.
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Repeating Ad
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Parodied on Family Guy when Al Harrington's Wacky Waving Inflatable Arm Flailing Tube Man Warehouse and Emporium has a sale on Crudely Painted Not So Funny Plywood Cutout Folk Art. Like, over and over.
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Repeating Ad
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If you watched the livestream of Million Second Quiz, you would see one out of three ads for Subway (which would start the livestream anytime you opened it) and promos for NBC shows. Some of these ads repeated over and over, and it got annoying every time you restarted the livestream and had to hear "Four, four, it's the four dollar lunch!" or "Five dollar, five dollar footlong, any any any..."
And then there's that Coca-Cola ad...
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Repeating Ad
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The same thing also happened on the mobile version of Wikia, with the offending ad being one for iTunes Movies ad hawking the then-recent digital release of Sing.
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Repeating Ad
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On various holiday specials like Olaf's Frozen Adventure and Frosty the Snowman in 2020, the ad for the L.O.L. Surprise! Glamper would always play twice during at least one ad break.
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Repeating Ad
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For at least three months before Cloverfield came out, movie theaters were averaging two previews for it per movie. Before the trailers there was a Kodak ad made up entirely of clips from Cloverfield, and then there'd be the actual movie ad during trailers.
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During the 2021 World Juniors Hockey Championships on TSN in Canada, ads for Friends, which was now streaming on Crave, which is owned by Bell Media, who also own TSN, played constantly, even as banner ads when the game was still going on. This continued when the tournament was over, and Bell Media was already milking the Friends cash cow enough by constantly marathoning it on their channels during the holidays.
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This happened twice during the first episode of Healin' Good♡Pretty Cure. During the break before the show, an ad for a model of the VF-1 Valkyrie from Super Dimension Fortress Macross played twice, sandwiched by two other commercials. During the actual show, the ad for the talking Latte toy played twice, with the first commercial break playing the short version and the last ad break showing the long version.
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According to Platypus Comix, the ad for Flower Magic Mary played during every show on the premiere day of Kids' WB!.
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During the December 5, 2019 broadcast of A Charlie Brown Christmas on ABC, this TJMaxx, Marshall's and HomeGoods ad played three times during the special. During the commercial break after the scene where Charlie Brown and Linus buy a Christmas tree, the ad played twice in the same break.
During every single Christmas special aired by the network in 2019, this ad for Portal by Facebook featuring The Muppets aired at least once per special. On some specials, like Santa Claus Is Comin' to Town, it aired twice.
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Repeating Ad
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Every television channel in the United States took the opportunity to promote Frozen II during every ad break on the week leading to its release. Some networks played ads for the film twice in one break!
Ironically, people who lived near the Northern Panhandle of WV experienced the opposite, they barely saw it at all.
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For some bizarre reason, in November 2019 the YouTube ads played before most videos with Transformers content was an unskippable one for Oui Yogurt, making some jokingly wonder if Hasbro has a deal with Yoplait to use YouTube ads as a way to sneakily convince TransFans to buy yogurt.
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During the Canadian premiere of Adult Swim Yule Log, an ad for Acqua di Giò cologne, featuring the song "Way Down We Go" by KALEO, aired twice in the same break, sandwiching a belairdirect insurance ad.
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In Swordfish, when one of the characters is stopped after cutting through customs, his lawyer claims that he "didn't want to miss Survivor." During one TV screening, the next ad break after this scene started with an ad for Survivor, even going so far as to show the film winding back to the line in the film. The result was this with only one ad.
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Repeating Ad / int_fdd4739b
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Repeating Ad
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During the inaugural airing of The Muppets All-Star Comedy Gala on the Comedy Network, a promo for the network's holiday programming (in which Santa crashes a family's house to the family's dismay) aired at the end of almost every break.
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Repeating Ad / int_ff66c30e

The following is a list of statements referring to the current page from other pages.

 Repeating Ad
processingCategory2
Advertising Tropes
 Ernest P. Worrell / int_8486c7e5
type
Repeating Ad
 Hot Tub Time Machine / int_8486c7e5
type
Repeating Ad
 Shock Treatment / int_8486c7e5
type
Repeating Ad
 TapeSwitch
seeAlso
Repeating Ad
 Big Brother / int_8486c7e5
type
Repeating Ad
 1 vs. 100 / int_8486c7e5
type
Repeating Ad
 Red Eye with Greg Gutfeld / int_8486c7e5
type
Repeating Ad
 The Peter Serafinowicz Show / int_8486c7e5
type
Repeating Ad
 BanG Dream! Girls Band Party! (Video Game) / int_8486c7e5
type
Repeating Ad
 Line Rider (Video Game) / int_8486c7e5
type
Repeating Ad
 War of the Visions: Final Fantasy Brave Exvius (Video Game) / int_8486c7e5
type
Repeating Ad
 Chappers And The Captain At Andertons (Web Video) / int_8486c7e5
type
Repeating Ad
 Free Spirit (2014) (Webcomic) / int_8486c7e5
type
Repeating Ad
 Crunchyroll (Website) / int_8486c7e5
type
Repeating Ad
 The Critic / int_8486c7e5
type
Repeating Ad
 The Crumpets / int_8486c7e5
type
Repeating Ad
 The SpongeBob Movie: Sponge Out of Water / int_8486c7e5
type
Repeating Ad