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Retail Therapy

 Retail Therapy
type
FeatureClass
 Retail Therapy
label
Retail Therapy
 Retail Therapy
page
RetailTherapy
 Retail Therapy
comment
A character, who is almost Always Female, is depressed or unhappy and goes shopping to make herself feel better. A variation involves the character getting a makeover for the same reason. Shopping may even be a part of said makeover.
Retail Therapy often accompanies a Shopping Montage, although to demonstrate that a character is truly depressed and in a really bad spot, she may be grimly and desperately shopping alone. Alternatively, a group of friends may decide that a particular friend is being too mopey and take her shopping in an attempt to cheer her up. Depending on the character, this can be met with mixed success.
Usually this occurs after experiencing rejection or turbulence in a romantic relationship, but Retail Therapy can be a response to all sorts of trauma, ranging from things like having a bad day to losing a job. A sympathetic character generally won't use Retail Therapy to cope with the death of pets and/or other characters, as this implies the character attaches a monetary value to lives. Male characters who use exhibit this trope often carry connotations of being effeminate or extremely materialistic.
Compare Distracted by the Luxury and Mid Life Crisis Car (its rough Spear Counterpart). Can overlap with Credit Card Plot if the character in question incurs massive credit card debts because of the excessive purchases made during Retail Therapy. The character is often (but not always) Ms. Red Ink.
This is Truth in Television for a very large number of people. Even men (as much as they deny it).
 Retail Therapy
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2024-04-06T10:02:14Z
 Retail Therapy
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2024-04-06T10:02:14Z
 Retail Therapy
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Anchorman
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ParksAndRec
 Retail Therapy
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DBTropes
 Retail Therapy / int_13867991
type
Retail Therapy
 Retail Therapy / int_13867991
comment
In Marie Antoinette (2006), Antoinette breaks into tears when her sister-in-law gives birth to an heir before her and the court gossips about her infertility. The scene cuts to the famous Shopping Montage where she buys extremely expensive (and flashy) clothing along with loads of shoes (designed by Manolo Blahnik no less).
 Retail Therapy / int_13867991
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 Marie Antoinette (2006)
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Big Love's Nikki does this, not only because her isolated upbringing has left her genuinely clueless about how credit cards work—this isn't free money, you have to pay it back—it's also to console herself in her loveless marriage (she is fully aware that she's The Unfavorite of Bill's three wives).
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Retail Therapy
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Jody from Bloodsucking Fiends when she's upset about Tommy having friends over during the day.
 Retail Therapy / int_14878ec6
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 Bloodsucking Fiends
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Retail Therapy / int_14878ec6
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Retail Therapy
 Retail Therapy / int_18ec2b28
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On Beverly Hills Teens, Bianca Dupree in one episode says this always cheers her up since she didn't get a leading role in her high school's soap opera — yet right after she said it and bought tons of things, she still feels "as miserable as ever".
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X-Men: In Uncanny X-Men #210, Rogue has spent all night looking for Rachel Summers who's gone missing, also stopping along the way to rescue two window-washers whose scaffolding fails. By dawn, she's mentally and physically exhausted, and looks like a wreck. Once she realizes it she makes the executive decision to take the rest of the morning off and heads to Bloomingdale's, where she buys a new outfit of clothes and has a makeover.
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 X-Men (Comic Book)
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Retail Therapy / int_1bdeba5a
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Retail Therapy
 Retail Therapy / int_2350acad
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Cheers: After her break-up with Robin Colcord, Rebecca decides to go on a shopping spree in San Diego... using Woody's credit card, having stolen it from him (along with his entire wardrobe) before leaving the bar.
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 Cheers
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Retail Therapy
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On The Simpsons, Mr. Burns says this is the only way he knows how to cope with defeat.
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 The Simpsons
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Retail Therapy
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Parodied by Reductress in "Retail Therapy Cheaper than Actual Therapy", where a woman, due to the high cost of healthcare, realizes that shopping gives her the same happiness at lower cost.
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Retail Therapy
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Mean Time to Breakdown: Iwanako's mother uses this to try and cheer her daughter up and succeeds at first. Unfortunately, when she tries applying it again after her daughter lands back in the hospital after another brush with death, it's considerably less effective.
 Retail Therapy / int_2e511c63
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 Mean Time To Breakdown / Fan Fic
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Supergirl: At the beginning of Adventure Comics #397, Linda Danvers—as well-known as Kara Zor-El, alias Supergirl—is feeling gloomy and depressed, so she goes shopping to cheer herself up. After trying some new clothes she feels better right away.
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Becky Brandon of the Shopaholic series, who has issues with overspending during her Retail Therapy.
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You Don't Own Me: Prior to being widowed, Kendra would go on spending sprees to temporarily make herself feel better due to her depression; it was a way for her to regain some control in her life and to stick it to her controlling husband, who was the breadwinner. Kendra tells Laurie that she has some clothing items, including a pair of designer heels, that she's still never worn.
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Wonder Woman: In The Legend of Wonder Woman (2016), Lita Little loves shopping, and thinks going out on the town with her friends for a shopping spree is a great answer to most things.
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Dungeon Keeper Ami: In Out-of-Dungeon Experiences, it's suggested as a way for Ami to relieve her stress:
 Retail Therapy / int_3ab71c22
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 Dungeon Keeper Ami (Fanfic)
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Retail Therapy
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The 100 Girlfriends Who Really, Really, Really, Really, Really Love You: Ahko can't resist buying anything cute she sees in a store, to the point that her bedroom is filled to the brim with junk she doesn't want to throw away.
 Retail Therapy / int_3ccd4125
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 The 100 Girlfriends Who Really, Really, Really, Really, Really Love You (Manga)
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Lampshaded in Metalocalypse when the band gets rid of their insane therapist who got them hooked on banana stickers by simply buying a bunch of stickers themselves.
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Madame Bovary uses this trope as a way to deal with depression... and loses her shirt over it.
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The Big Bang Theory, "The Leftover Thermalization", Penny decides to cheer up Leonard who's sad because Sheldon got all the credit for their theory and joint article. Leonard doesn't think it'll work because it's her thing, but she buys him a helicopter he can control with an iPad.
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 The Big Bang Theory
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In Schlock Mercenary, Doc Bunnigus takes Elf shopping as retail therapy to help her get over a combat-stim addiction and explains the theory behind it.
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Peach Girl: Sae attempts a massive shopping spree to make herself feel better at seeing her friend Momo so happy with her boyfriend. It doesn't satisfy her at all as she's jealous as well as insecure and she comes to the conclusion that she has to have Momo's boyfriend to feel better about herself.
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Going Shopping: A couple of the women being interviewed say they go shopping because it makes them feel good, especially after a tough week.
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Thousand Shinji: After finding out that NERV cheated her out of her combat pay, Asuka goes shopping together with her fellow pilots and friends to calm herself down.
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 Thousand Shinji / Fan Fic
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In One More Time, One More Chance, one of the ways Satsuki goes about bonding with Ryuuko is by taking her shopping.
 Retail Therapy / int_6a139dd8
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 One More Time, One More Chance (Fanfic)
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The makeover variant happens in Legally Blonde whenever something bad happens to Elle.
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 Legally Blonde
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Once More with Feeling: After arriving at Tokyo-3, Asuka often takes Rei and Hikari shopping to cheer herself and her friends up.
 Retail Therapy / int_6ee4478f
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 OnceMoreWithFeeling
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Retail Therapy
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Subverted in a Sarah's Scribbles strip in which the therapy doesn't really do anything.
 Retail Therapy / int_701f0094
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Kaguya-sama: Love Is War: Tsubame is described by Papa Shirogane as the type who goes impulse shopping when she's worried when reading her palm, and on at least two different occasions she's shown at the tail end of a shopping trip trying to work of the stress from Ishigami's crush on her.
 Retail Therapy / int_7041cf12
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 Kaguya-sama: Love Is War (Manga)
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In Think Before You Think, Becky's response to other people's misery is to take them shopping.
 Retail Therapy / int_718b868d
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 Think Before You Think (Webcomic)
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Retail Therapy
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Victor, from the Canadian TV series Student Bodies. He was rich and he usually dealt with negative emotions by going out and buying something expensive.
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Teen Titans (2003): Raven takes refuge in her room often as she sometimes prefers to be alone and Starfire will occasionally pop over to suggest going shopping with her or doing other female friend activities. It's implied to be because the other Titans feel she is troubled by her powers fueled by emotion and want to make her feel better.
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 Teen Titans (2003)
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Asuka takes Rei out clothes shopping in Doing It Right This Time, after finding out just how her fellow Pilot had been living thanks to Commander Ikari. A Justified Trope in this case as she didn't have any clothes except her school uniform beforehand.
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Animorphs - Rachel, unsurprisingly, believes in this.
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 Animorphs
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The first Undead And... book has Betsy getting a pedicure to feel better about the whole "now a vampire" business. Sadly, vampiric bodies revert to the way they were at death the next time the vampire sleeps. Seeing the pedicure undone reduces Betsy to tears.
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In Archie Comics story Maybe the Last Archie Story, Veronica suggests Betty go out together and hit the mall when both girls are feeling depressed.
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 Archie Comics (Comic Book)
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On the Street Where You Live: To cope with her strained marriage and her frustration over being stuck in a small town where she's not well-liked, Natalie regularly splurges on designer clothing and makeovers. Unfortunately, this only worsens matters because her husband gets stressed and argues with her about spending so much on unnecessary luxuries when his finances are in poor shape, nor does it improve the townsfolk's opinions of her.
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Cher from Clueless goes shopping whenever she's feeling down. This is actually used as a joke at one of the more serious parts of the movie, as she's mulling over how much of a mess she's unintentionally made of things while walking past a store.
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Takeshi Kovacs learned how to use shopping trips as a way to cope with resleeving alienation while scouting out the local culture as part of his Envoy training.
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Ergo Proxy: Re-l's robot assistant tries to take her shopping to keep her out of trouble early in the series.
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In The Muppets Take Manhattan, Miss Piggy is given a cheer-up makeover by Joan Rivers.
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 The Muppets Take Manhattan
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At the start of Aunt Dimity Takes a Holiday, Emma is upset to learn her husband of ten years has kept his real name and title from her, and after Lori tells her that Bill has secretly been her noble father-in-law's attorney for three months, Emma says, "I'm tired of boys' games. Let's go shopping." Lori notes, "We spent the next week buying clothes." It seems to work; after getting a newly becoming haircut at a salon, Emma stops scolding Lori for addressing her as Viscountess.
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Scarlet Lady: In "Troublemaker", after Penny has a Self-Care Epiphany, Scarlet Lady suggests retail therapy to her as a way to help with that. While it's sound advice, the fact that she specifically suggests buying a diamond-studded phone case shows that she's Rich in Dollars, Poor in Sense.
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The Avengers: In one issue, Wanda Maximoff (Scarlet Witch) follows Janet van Dyne's (Wasp) advice and tries to shop herself into a better mood. She collects an impressive heap of packages but doesn't feel any better. Clint Barton (Hawkeye) who followed her to help carry said packages, suggests what he does for therapy: find someone and fight them! Wanda declines.
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 The Avengers (Comic Book)
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Gold Digger: Britanny Elin Diggers, the Happily Adopted were-cheetah sister of Gina Diggers, is an Action Fashionista who spends absurd amounts of money in clothes (at least partially justified because being a seven-foot-tall were-cat prone to Clothing Damage just from running near-supersonic speeds is not cheap), even calling her daughter Tiffany (after, yeah, that Tiffany). She eventually explains to Tiffany that said purchasing obsession was a way to deal with her Freakiness Shame.
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Family Guy: In a variation in one episode, Lois ends up shoplifting from stores and winds up in prison. She reasons that she had a hole she needed to feel with expensive things. Quagmire gets turned on by all the supposed Double Entendre.
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In Confessions of a Shopaholic, the character Rebecca has shopped herself into debt through her constant spending.
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 Retail Therapy / int_f0a86c12
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Retail Therapy
 Retail Therapy / int_f0a86c12
comment
Lily Aldrin from How I Met Your Mother spends money and shops clothes and shoes to cheer herself up on a regular basis. It gets her into trouble after she maxes out a huge stack of credit cards doing it; she then goes on another shopping spree because she's depressed about her huge credit card bill.
 Retail Therapy / int_f0a86c12
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1.0
 Retail Therapy / int_f0a86c12
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 How I Met Your Mother
hasFeature
Retail Therapy / int_f0a86c12
 Retail Therapy / int_f4981f42
type
Retail Therapy
 Retail Therapy / int_f4981f42
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You Are (Not) At Fault: After spending the night in an abandoned gas station, Asuka decides to go and get clothes. She wants to feel excited about a shopping trip, but not even the thought of new clothes can lift her gloomy mood.
 Retail Therapy / int_f4981f42
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1.0
 Retail Therapy / int_f4981f42
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1.0
 You Are (Not) At Fault (Fanfic)
hasFeature
Retail Therapy / int_f4981f42
 Retail Therapy / int_f6c05e8e
type
Retail Therapy
 Retail Therapy / int_f6c05e8e
comment
Friends:
Rachel indulges in shopping in the pilot (she's a runaway bride) and often after she gets a better-paying job. Whenever she's depressed, she shops for nice clothes or shoes. In particular, she goes on a huge spree after Ross leaves for London to marry Emily, declaring to Phoebe after she arrives home with multiple shopping bags, "Manhattan does not have enough stores"
Jill, Rachel's sister, goes shopping after running away from home. She claims she doesn't want to be supported by her father anymore, but she has memorized all his credit card numbers. When Rachel finds out, she... keeps all the purchased items for herself. To teach Jill a lesson.
 Retail Therapy / int_f6c05e8e
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1.0
 Retail Therapy / int_f6c05e8e
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1.0
 Friends
hasFeature
Retail Therapy / int_f6c05e8e
 Retail Therapy / int_f9cb2c07
type
Retail Therapy
 Retail Therapy / int_f9cb2c07
comment
The Second Try: Invoked when Asuka angrily explains to Rei that the point of going shopping and buying clothes isn't sufficiency but making yourself feel better.
 Retail Therapy / int_f9cb2c07
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1.0
 Retail Therapy / int_f9cb2c07
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 The Second Try / Fan Fic
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Retail Therapy / int_f9cb2c07
 Retail Therapy / int_fcd56fa2
type
Retail Therapy
 Retail Therapy / int_fcd56fa2
comment
Compulsive shopping is the titular bad habit in Imelda May's "Bad Habit" (on the album Life Love Flesh Blood).
 Retail Therapy / int_fcd56fa2
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1.0
 Retail Therapy / int_fcd56fa2
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 Imelda May (Music)
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Retail Therapy / int_fcd56fa2

The following is a list of statements referring to the current page from other pages.

 Retail Therapy
processingCategory2
Acceptable Feminine Goals and Traits
 Retail Therapy
processingCategory2
Money Tropes
 Retail Therapy
processingCategory2
Psychology Tropes
 Retail Therapy
processingCategory2
Tropes for Sale
 Adventure Comics (Comic Book) / int_255a421
type
Retail Therapy
 Kurt Busiek's Avengers (Comic Book) / int_255a421
type
Retail Therapy
 The Avengers (Kurt Busiek) (Comic Book) / int_255a421
type
Retail Therapy
 X-23 (2010) (Comic Book) / int_255a421
type
Retail Therapy
 Dungeon Keeper Ami (Fanfic) / int_255a421
type
Retail Therapy
 The Second Try / Fan Fic / int_255a421
type
Retail Therapy
 Thousand Shinji / Fan Fic / int_255a421
type
Retail Therapy
 Beyond the Outer Gates Lies... A high school library? (Fanfic) / int_255a421
type
Retail Therapy
 Doing It Right This Time (Fanfic) / int_255a421
type
Retail Therapy
 Once More With Feeling (Crazy-88) (Fanfic) / int_255a421
type
Retail Therapy
 Tomorrow's Doom (Fanfic) / int_255a421
type
Retail Therapy
 You Are (Not) At Fault (Fanfic) / int_255a421
type
Retail Therapy
 Clueless / int_255a421
type
Retail Therapy
 The Big Hit / int_255a421
type
Retail Therapy
 The Family Man / int_255a421
type
Retail Therapy
 The Muppets Take Manhattan / int_255a421
type
Retail Therapy
 Aunt Dimity / int_255a421
type
Retail Therapy
 Bloodsucking Fiends / int_255a421
type
Retail Therapy
 Crazy Rich Asians / int_255a421
type
Retail Therapy
 Madame Bovary / int_255a421
type
Retail Therapy
 My Instant Death Ability is So Overpowered... / int_255a421
type
Retail Therapy
 On the Street Where You Live / int_255a421
type
Retail Therapy
 The Accursed Kings / int_255a421
type
Retail Therapy
 Two By Two / int_255a421
type
Retail Therapy
 Valley of the Dolls / int_255a421
type
Retail Therapy
 Magic Artisan Dahlia Wilts No More (Manga) / int_255a421
type
Retail Therapy
 Skeleton Soldier Couldn't Protect the Dungeon (Manhwa) / int_255a421
type
Retail Therapy
 Imelda May (Music) / int_255a421
type
Retail Therapy
 The Slits (Music) / int_255a421
type
Retail Therapy
 Hoarders / int_255a421
type
Retail Therapy
 Rich Kids of Beverly Hills / int_255a421
type
Retail Therapy
 Always Sometimes Monsters (Video Game) / int_255a421
type
Retail Therapy
 Crusader Kings III (Video Game) / int_255a421
type
Retail Therapy
 ENIGMA: An Illusion Named Family (Video Game) / int_255a421
type
Retail Therapy
 Goonya Monster (Video Game) / int_255a421
type
Retail Therapy
 Professor Layton and the Azran Legacy (Video Game) / int_255a421
type
Retail Therapy
 Space Quest IV: Roger Wilco and the Time Rippers (Video Game) / int_255a421
type
Retail Therapy
 Tomodachi Life (Video Game) / int_255a421
type
Retail Therapy
 Sarah's Scribbles (Webcomic) / int_255a421
type
Retail Therapy
 Reductress (Website) / int_255a421
type
Retail Therapy