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Ridiculously Loud Commercial
- 126 statements
- 22 feature instances
- 9 referencing feature instances
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| Ridiculously Loud Commercial | comment |
IT'S THE RIDICULOUSLY LOUD COMMERCIAL!!! READ IT NOW!!! BEFORE WE CHANGE OUR MINDS!!! WE'VE GONE CRAAAAZZZYYY!!! Commercials, advertisements, whatever you call them, they tend to be way louder than the program you're actually watching, This could be for a variety of nefarious reasons. They might want to make sure anyone going to the kitchen or the bathroom to wait out the ad break can still hear it while they're making pizza rolls or taking a dump. If their ad is first in the ad break, they might be trying to get as much dialogue out before whoever's watching can fully mute the TV. On audio-based websites such as Spotify and YouTube, they might put louder ads on quieter songs, playlists or videos intended for sleeping or studying, hoping to annoy people into paying to remove them. In less slimy cases, however, the advertisers might genuinely think that louder equals better. The futility of this should be obvious, as if there's one way you can guarantee people will avoid your product like the plague out of spite, it's blasting your ads so loud that some poor viewer will be getting noise complaints from six streets away. According to the UK's Advertising Standards Authority, when investigating these glass-shatteringly-loud adverts, they suggested that it's not the loudness of the adverts themselves, but the compression used that makes the perceived bursts of audio sound louder than it really is, especially compared to the generally quieter moments seen in most TV shows. Another reason that's been suggested, is that TV show producers are given a range of volumes they can use and only ramp up to full volume for particularly dramatic moments — whereas advertisers are given that same range and use full volume ALL THE TIME. At one point it was thought that the reason the adverts were so loud was so they could be heard while Brits were in the kitchen boiling the kettle (so they could tell when the break was over). Considered by advertising industry professionals to be a Discredited Trope, and may even be a Dead Horse Trope in some jurisdictions, due to various authorities around the globe taking action on this thorny issue. The aforementioned ASA made the decision to enforce all UK ads to only be as loud as the shows that a channel airs; the US followed suit with similar rules in 2010, one of the few things allowed to pass through the standing filibuster in the Senate, and Canada joined this movement in 2012. While these provisions did make watching adverts a lot more tolerable, it doesn't stop the noise compression issue mentioned above (though the lower the volume, the less effective it is), and a loophole some networks employ is by setting their TV show intros to be as legally loud as they can be, but not apply the volume to the rest of the program, so the ads can also be made just as loud for their entire duration, while still being compliant with the rules. Whether this is so that the producers are more likely to get sponsored due to a wider pool of ads or due to back-hand deals by networks and advertisers is another discussion entirely. See also the Loudness War, which is a very similar concept as applied to music. May involve a Large Ham, No Indoor Voice or an Insane Proprietor. |
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| Ridiculously Loud Commercial / int_1da94654 | type |
Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_1da94654 | comment |
Dissected on The Gruen Transfer, who did note that these can be quite effective and a dirt cheap to make. The panel actually like these ads. Not to mention panellist Dan Gregory pulled off his own spot-on impression of one. |
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| Ridiculously Loud Commercial / int_29e77392 | type |
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| Ridiculously Loud Commercial / int_29e77392 | comment |
Horrible Histories has the Shouty Man, a character who "advertises" historical products in a very loud voice. | |
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| Ridiculously Loud Commercial / int_34de22dc | type |
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| Ridiculously Loud Commercial / int_34de22dc | comment |
Mr. Bean: One episode shows Mr. Bean trying various methods to fall asleep. At one point he turns the TV to a quiet chess match in hopes it will bore him to sleep. It works at first, as he starts nodding off — but then it cuts to a very loud ad that wakes him back up and forces him to think of another method. | |
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| Ridiculously Loud Commercial / int_3653240d | type |
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| Ridiculously Loud Commercial / int_3653240d | comment |
The Peter Serafinowicz Show has Derek Bum advertising Kitchen Gun and Toilet Grenade, adding gunshots and explosions to his own No Indoor Voice delivery. | |
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| Ridiculously Loud Commercial / int_44e0b783 | type |
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| Ridiculously Loud Commercial / int_44e0b783 | comment |
A Garfield comic has Garfield being blown back in his chair by a ridiculously loud infomercial. "IT SLICES! IT DICES! IT CHOPS! IT CONJUGATES VERBS!! MY TEETH ARE SO WHITE NOW, I BLIND ONCOMING TRAFFIC!!!" | |
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| Ridiculously Loud Commercial / int_5b3356f8 | type |
Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_5b3356f8 | comment |
In Turning Red, the ad for 4*Town's concert tour is significantly louder than the show Mei and Ming watch. | |
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| Ridiculously Loud Commercial / int_60e46d26 | type |
Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_60e46d26 | comment |
MAD had one of these in Al Jaffee's "TV Owners Hate Book". It's 1 a.m. by the clock. Apartments with windows open in hot weather. A guy is trying to watch the late movie, can barely hear it. "Stay away from me or I'll scream — Eeeeek!" Then the commercial starts in, TICK TOCK TICK TOCK WHEN WAS THE LAST TIME YOU DID SOMETHING ABOUT A HEADACHE and our viewer is frantically scrambling across the carpet (no remotes back then) while dozens of neighbors lean out their windows spewing Symbol Swearing at the racket. | |
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| Ridiculously Loud Commercial / int_726db1fa | type |
Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_726db1fa | comment |
FanFiction.net used to carry a particularly irritating one starring an extremely loud and irritating fly, which you had to "swat" by clicking on it. Ingenious, in an anti-social sort of way, but not really conducive to making people want to buy whatever it was they were selling. | |
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Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_7d1c83da | comment |
Better Call Saul: In "Bali H'ai", Mike returns home to find that a couple of Hector Salamanca's crew have broken in and are lying in wait. Unable to find them, he turns on the TV. What comes on is a Billy Mays informercial playing at full blast. | |
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| Ridiculously Loud Commercial / int_9058ad7e | type |
Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_9058ad7e | comment |
The Terminator. After falling asleep in his car and having a nightmare dream of the post-nuclear world he grew up in, Kyle Reese wakes up to the jarring sound of a radio advertisement, which he then switches off. This is even though he's parked outside a construction site — the sound of the machines is more familiar to him than commercials. | |
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| Ridiculously Loud Commercial / int_923dd091 | type |
Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_923dd091 | comment |
Parodied in CollegeHumor Picnic Face Powerthirst commercials. | |
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| Ridiculously Loud Commercial / int_96da2473 | type |
Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_96da2473 | comment |
According to Man on the Moon, Andy Kaufman also proposed the same thing. | |
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Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_9dd6b935 | comment |
Some ads (most frequently on DeviantArt or Wikia sites) are silent at first but will activate after a time, leaving you scrambling to shut down whatever tab is talking. | |
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| Ridiculously Loud Commercial / int_a0ae46e | type |
Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_a0ae46e | comment |
Toy Story gives us the assaultive, "sensory overload"-style advertisement (it was The '90s, after all) for "BUZZ LIGHTYEAR! THE WORLD'S COOLEST SUPERHERO IS NOW THE WORLD'S COOLEST TOY!!!" The filmmakers even got Penn Jillette to be the announcer, because he had "pretty much the loudest voice we could think of." Reportedly, Penn was so loud they could hear him outside the soundproof recording booth. | |
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Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_ac6b386d | comment |
They once ran an ad for Skullgirls. It was memorable mainly because it sounded like your speakers were exploding. | |
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| Ridiculously Loud Commercial / int_b2ac2311 | type |
Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_b2ac2311 | comment |
One Peanuts comic has Linus blown out of his chair by an ad for a "USED CAR SALE!!!" As it continues to blare, he finally yells for help. | |
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Ridiculously Loud Commercial / int_b2ac2311 | |
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Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_bc848d30 | comment |
In the SpongeBob SquarePants episode "Shell Shocked", SpongeBob, hoping to replace Gary's broken shell, sees a commercial on TV for Angry Jack's Shell Emporium, in which the titular Angry Jack rages about how many shells he has and how cheap they are. Turns out Angry Jack is much friendlier in person; he just acts angry on-camera to make his commercials louder since, as he puts it, "louder equals BETTER!". | |
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Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_d03ce8d5 | comment |
The Chaser's War On Everything parodies this with the Surprise Spruiker and the Crazy Warehouse Guy. | |
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Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_d69208d2 | comment |
Codename: Kids Next Door: In "Operation: Q.U.I.E.T.", Numbuh 1 is sleeping because he needs a good night's rest for the awards ceremony tomorrow, so the rest of Sector V is trying to keep things quiet. When Numbuh 2 turns on the TV, a loud commercial for a monster truck rally comes on ("MONSTER TRUCK RALLY! DO YOU LIKE MONSTER TRUCKS? LOUD MONSTER TRUCKS? THE LOUDEST MONSTER TRUCKS THIS SIDE OF LOUDSVILLE!"). Numbuh 2, 3, and 4 start running around in a panic trying to find the remote. Numbuh 5 is the only one who thinks of pushing the off switch at the bottom of the TV, and hisses, "Be quiet!" | |
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Homestar Runner: Parodied in the Strong Bad Email "monster truck", as Strong Bad produces a monster truck rally commercial that consists of him bellowing sentences into a microphone three or four words at a time. "SUNDAY, SUNDAY, SOMEDAY!" | |
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| Ridiculously Loud Commercial / int_ea4f62db | type |
Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_ea4f62db | comment |
Family Guy: WACKY WAVING INFLATABLE ARM-FLAILING TUBE MAN! WACKY WAVING INFLATABLE ARM-FLAILING TUBE MAN! WACKY WAVING INFLATABLE ARM-FLAILING TUBE MAN! Along with Al Harrington's other commercials. In "A Lot Going On Upstairs", in an attempt to stay awake, Stewie watches a TV channel where normal-volume ads for other TV shows are mixed in with ads for local services that peak horribly. An interesting example in that it doesn't seem intentional In-Universe. |
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Ridiculously Loud Commercial | |
| Ridiculously Loud Commercial / int_ff9ab17f | comment |
There was a Rodeo Ford (a local car dealership) ad featuring a man in a cowboy suit who looks like a Ferengi and ridiculously overacts the entire commercial. Certain gems include "MY GOSH! THAT'S TOO CHEAP!", all while the constant chant of "TRUCKS TRUCKS TRUCKS TRUCKS TRUCKS TRUCKS TRUCKS" plays in the background. Every used car ad, ever. That would be Burton Gilliam, a minor character actor from the Dallas-Fort Worth area. He's best known as Lyle from Blazing Saddles. "FIVE MINUTES FROM DOWNTOWN DALLAS! EAST ON I-30!" Subverted around the holidays with Denver local Rocky's autos whose commercial is simply footage of a quiet babbling brook with the text "this holiday season, our gift to you: 30 seconds of peace and quiet" Played completely straight the rest of the year though unfortunately. |
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