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Sex Sells
- 459 statements
- 83 feature instances
- 145 referencing feature instances
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Here's a question for you. Say you have a new product or an old product in new packaging. You want to sell a lot of it and you want to sell it quickly. How? Do you describe it exactly how it is on the tin? Do you try to compare to other products? No way. Just think about it: you want people to buy what you sell. People buy what they like. People like sex. So you should equate what you sell with sex! Easy as pie...served by bikini-clad models. That is, you use a sexy image on an advertisement to sell the product. The thing is that the product has almost nothing to do with the image. It's simply an attention grabber, or something that causes a Pavlovian response that associates the product with sex. Also note that, while it is generally acknowledged that sex sells, in most places it's illegal to actually sell it. Furthermore, some studies suggest that sex doesn't sell, inasmuch as while people remember the commercial quite vividly afterwards, they forget the product. A Super-Trope to Fanservice, Sexy Packaging, Sex for Product, Lady Not-Appearing-in-This-Game, Hood Ornament Hottie, and Charity Workplace Calendar. In a way also of Hollywood Beauty Standards. A Sister Trope to Rule of Sexy. Compare Subliminal Advertising, Modeling Poses, Sexposition (this principle applied to exposition). |
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| Sex Sells / int_104d911a | type |
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In Touhou Shinpiroku ~ Urban Legend in Limbo, Byakuren Hijiri showed up in a skintight biker suit with a Navel-Deep Neckline. Screenshots of this spread like wildfire on the internet because it was so unusual. | |
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ST☆R: Strike it Rich: To attract customers to Valkirya, Hana gets the idea of dressing the fighters with cute outfits and recruiting pretty girls for the staff. | |
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| ST☆R: Strike it Rich (Manga) | hasFeature |
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| Sex Sells / int_1f5ca475 | type |
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| Sex Sells / int_1f5ca475 | comment |
The King Arthur (2004) poster not only had Guinevere in her battle costume front and center (she's about third in terms of character importance), they photoshopped Keira Knightley's breasts to look bigger. They also did the same thing to Emma Watson on one of the posters for Order of the Phoenix and Kate Hudson on the poster for Fool's Gold. | |
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A minor controversy around Uzaki-chan Wants to Hang Out! was a campaign done by the Japanese Red Cross using Uzaki's image for a blood donation drive (more specifically one where, despite being fully clothed, her huge breasts stand out). Needless to say, and despite the detractors (or maybe thanks to them), the campaign was quite a success. | |
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In Equestria: A History Revealed, with regards to the fall of the Equinus Republic, the Lemony Narrator's reasoning behind why Celestia had to keep such an event quiet was that if ponies realized that democracy led to sexy orgies, that would totally support it, or at least pay bits for it. | |
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Sex Sells | |
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The Simpsons: Kent Brockman's "Eye on Springfield" segment is prefaced with a quick montage featuring mostly hot women in bikinis. When Bart runs for class president, he puts up a poster that reads "SEX! Now that I have your attention, vote Bart. Marge and Lisa watch a commercial where a guy drives up to a gas station and honks his horn, causing hot women to come out and start suggestively washing his car. It then zooms in on them wearing crosses. "The Catholic Church. We've made some changes." |
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The advertisements and box art for X3: Reunion featured a woman in a somewhat revealing costume. The kicker is X3 is a space trading and combat sim notorious for its 'cockpits-eye view' even when docked at a station. Excluding a couple of cutscenes, the player literally never interacts face-to-face with any other characters, including the box-art woman. | |
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Mari of Asteroid in Love is a believer in this, by believing using fanservice will bring in more visibility during School Festival. Her "sexy planetarium" from the a year before Present Day aside, her idea of a maid cafe embarrasses most other club members during Mira's first year at Hoshizaki. | |
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Atop the Fourth Wall: This trope got discussed in Lewis's review of All Star Batman And Robin, where he says that, in fact, this trope isn't true because if it was, ASBAR would be a best seller rather than a total flop. Porn sells, but simply inserting gratuitous fanservice in the form of scantily clad female characters into a mainstream comic book will not make up for the book being otherwise awful. | |
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The Hucksters: Evans the soap tycoon thinks this, insisting that Kay pose in a negligee for the soap advertisement. Victor, who sees Kay's extreme reluctance and is already falling in love with her, insists that they go with a different ad that shows Kay posed in a more motherly fashion with her kids. | |
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| Sex Sells / int_33fdae4d | type |
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Mad Men: Don Draper describes this expression as over-simplifying things. Basically, he argues, people want to be the product. So, people buying perfume want to be Gwyneth Paltrow. More specifically, in a scene when he tells Peggy to use less sexual imagery in an ad for an airline, she quotes the trope name at him (essentially parroting back what he said at a meeting earlier that day), and he responds sharply: "Says who? Just so you know, the people who talk that way think that monkeys can do this." |
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| Sex Sells / int_3defe34c | type |
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Denied by Leah Vaughan when shilling her BO Begone deodorant. It's powerful enough to let residents of Florida come within speaking distance of her, even during the Summer, but as much as she'd like to sell on getting them laid she's not into false advertising. | |
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In Sound Eroticism, when a near-bankrupt crate factory's manager starts showing security camera footage of the female employee's dressing room to the customers, the crate sells suddenly skyrocket. | |
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| Sex Sells / int_3f3abe9 | type |
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In the episode "Rixty Minutes" of Rick and Morty, the titular characters view a commercial for "Turbulent Juice", which features buff, attractive men wearing tight clothing suggestively spraying a substance all over themselves and various locations in a house. But it's so obsessed with showing off sex that it never actually got around to saying what the commercial was selling. | |
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| Sex Sells / int_3f633fb4 | comment |
Cracked: They discussed this trope here. Turns out that there are... things where this doesn't work. Invoked in their 2014 Halloween series, Monster Management: Chet and Aisha are two marketers who reboot and meet with monsters for a living. They keep trying to reboot them as sexy AntiHeroes. They even do this to revive Frankenstein('s monster) after I, Frankenstein, saying that him being shirtless and handsome in that movie was a bad idea and then advising him to do exactly that. |
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Thunderstrike: When Marcy opens her health salon, she combines this with Costume Porn, but wearing and ensemble that looks glamorous, but still shows off her figure (one hinted that a lady could achieve by joining the salon). This includes a shimmering red dress, that is form fitting, with a slit skirt and Impossibly-Low Neckline, a diamond necklace that subtly points to her cleavage, and a white fur jacket that is waist length to show off her hips. | |
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Whateley Universe: Discussed here when Tina is auditioning for being the band at the Halloween Dance: | |
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DEAD Tube is a series about a super popular website for those who get hooked on gore, and those who produce them too; videos about real murders taken on film get their usual quota of viewers, but murders with sex are the Top Viewed, highly encouraged, and the video producers get paid more for it. | |
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| Sex Sells / int_49a88442 | comment |
Final Fantasy XIV Players desiring sexy female avatars have generally used the miqo'te and au'ra girls as their staples. However, they are sexy in the cute and petite sense and there were poor choices for curvaceous women due to all the races' womens' notoriously flat butts. This was remedied by the tall, curvaceous elf-bunny race viera and many were happy to buy the premium race change potion to use on their existing character. As for sexy, muscle endowed male characters, players often choose au ra men, if horns and patches of reptilian scales are your thing. | |
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| Sex Sells / int_4bcaa9d6 | comment |
Triptych Continuum: Three Hundred and Sixty Degrees of Saturation: How the shower that starts the plot is advertised, with a mare using it: | |
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| Sex Sells / int_5425ce75 | comment |
Every Grand Theft Auto game (since the third) features a beautiful woman on the cover of the box art, despite the fact that they don't actually appear in the game. The one exception is the hooker in III (Misty), whose role is extremely minor. Considering that each game always has a few significant female characters, you'd think they'd use one of them. In Chinatown Wars, the sexy Ling appears on both the cover and a poster included with the game. She survives for barely one mission. The woman on the cover of The Ballad of Gay Tony (Joni) appears in-game. And you can have sex with her. |
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In Beyond the Lights, Noni's record label bases her entire image as a singer off of this belief. You can see for yourself. | |
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Head Trip asks: Are they selling clothes or...? | |
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Gaia: An ad has Viviana as shown in this comic in her underwear, and Lilith retorting using her image in the last panel of this comic: | |
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In a chapter of Strawberry 100% to raise money for an old movie theater, the boys dress up as Santa and holding a bake sale. But when the girls dress up as Santa's helpers, it works too well. | |
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Because of Vince Russo's Fun with Acronyms approach to naming his TNA Power Stablenote Sports Entertainment Xtreme, this was the title of their entrance theme. | |
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An in-story example can be seen in Queer as Folk (US) with Brian Kinney being the supposedly great commercial producer, though he's largely a one-trick pony. Selling booze? Use the sex angle. Selling Viagra? The sex angle. A charity carnival? Make it sexy. A Republican campaign? Use the sex angle! It isn't the only approach he uses, however; it's just the one that works best. | |
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Tomb Raider wasn't this originally, but after the first game became a big hit, Eidos marketed the later games where Lara would be in provocative poses and other similar situations. It worked well enough to make the games sell millions. Making Lara sexy was mostly kept in the advertisements while the games themselves hardly, if ever, played up her sexuality. | |
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Macross Frontier: When Ranka starts working as an idol, one of her early jobs is an advertisement for a construction company. She questions why exactly she was in a swimsuit for it. | |
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Macross: Macross Frontier: When Ranka starts working as an idol, one of her early jobs is an advertisement for a construction company. She questions why exactly she was in a swimsuit for it. Macross Delta: When Girl Group Walkure holds a live concert broadcast as part of Chaos's plan to send a virus through the Windermerean network, they also take the opportunity to raise some funds by showing half-naked photos of Makina. |
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AdventureQuest isn't exactly innocent of this tactic, although their ads look perfectly tasteful compared to the competition, but they have also parodied Evony's "play discreetly" campaign. "Pants, m'lord?" | |
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| Sex Sells / int_6ad790d3 | comment |
Lampshaded when an episode of Top Gear (UK) has Clarkson and May make commercials for a VW Scirocco Diesel. Setting up a scene, Clarkson tells an attractive actress she should be wearing a bikini. Then, he remembers they're supposed to be filming a funeral scene; he immediately changes it to "a black bikini." | |
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Good Luck Chuck was heavily marketed as being a Jessica Alba film despite her being a secondary character. | |
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Marco & the Galaxy Dragon has an in-universe example with the ad for Pandagraph's dentistry clinic, which consists of a swimsuit-clad Pandagraph posing seductively at the beach while talking about the services she offers. | |
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Sex Sells | |
| Sex Sells / int_73d660e | comment |
The beer commercial with the bikini-stuff was parodied in Lucky Star with a Coke commercial showing the Haruhi Suzumiya, with incredibly voluminous breasts. | |
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Sex Sells | |
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Parodied in Seinfeld, where the ad Jerry's Girl of the Week was modeling for featured her getting out of the shower with nothing but a towel... and the jeans she was advertising way in the corner on a chair. Jerry had to squint to see them. | |
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Sex Sells | |
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For All Mankind. When the Soviets put the first woman on the Moon, the Nixon administration insists that NASA put their own woman up there, preferably someone pretty and blonde. They're not happy when Molly Cobb is selected, despite her being the best candidate. | |
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Sex Sells | |
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After Michael left The Office (US), James Spader played one of the applicants interviewed to replace him. When asked how he would sell paper, he explained that "There is no such thing as a product. Don't ever think there is. There is only sex. Everything is sex." After he left the room, Jim commented that "He creeps me out... but I think he might be a genius." | |
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Sex Sells | |
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Girl Genius: Upon arriving to Paris, Agatha is dismayed to discover that her image is quite popular on posters advertising for various products — said illustrations being very often scantily clad. Up to one advert for Turkish drinking chocolate where she's wearing nothing but a Modesty Towel. Later on, Colette sends Tarvek a whole portfolio of advertising posters, which he and Gil watches appreciatively (most of them hidden from the readers, unfortunately). | |
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Sex Sells | |
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On Boy Meets World, Shawn gets a job as the assistant to an advertising executive and is asked to come up with ideas from a toothpaste campaign. Shawn think of a "sexy fresh breath" campaign but Cory recommends he choose a bacteria-based campaign because "sex does not sell". Shawn of course chooses the sexy breath one which the boss ends up liking. | |
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Sex Sells | |
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Skippy's List has examples: | |
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Sex Sells | |
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Pretty Cool Too: The main protagonist accidentally uses his mind-control phone to give this suggestion to a sales girl, causing her to talk dirty in all her calls. | |
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Sex Sells | |
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Asahi Beer of Japan for example is very prominent example of this. While some model of the year do dress up in bikinis holding beer, some simply opt for more casual clothing, even if they are noted to be bikini models themselves. They finally abandoned this gimmick during the Covid pandemic, with Riho Takada (of Kamen Rider OOO fame) as the final Asahi Beer model. | |
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Sex Sells | |
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S1m0ne had the titular character nude on the poster when she doesn't even appear nude in the film. | |
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Sex Sells | |
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Macross Delta: When Girl Group Walkure holds a live concert broadcast as part of Chaos's plan to send a virus through the Windermerean network, they also take the opportunity to raise some funds by showing half-naked photos of Makina. | |
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Sex Sells | |
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In The Sorrows of Satan, Lucio advises struggling writer Geoffrey that in order for his books to be successful, they must be indecent, so that they will be both praised by critics for being "advanced" and purchased by schoolgirls who are curious about sex. | |
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The Almost Famous poster with Kate Hudson showing off her long legs. (Interestingly, she shows off more than that in the actual film.) | |
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Sex Sells | |
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In The Stuff, one of the ads being filmed has models Going Fur a Swim (for both sexiness and Up Marketing) as they strut down a catwalk, holding containers of the eponymous food. | |
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Sex Sells | |
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EverQuest is probably best known for the scantily clad elf woman on the box. Her name is Firiona Vie, and although she's technically a big deal in the game's lore, she's also pretty much Lady Not-Appearing-in-This-Game. EverQuest II went the same direction with Antonia Bayle. However, roughly about 2009 SoE deliberately phased out the sexy cover art for their games. | |
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Sex Sells | |
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Then there are hot models draped over cars. Or if it's Up Marketing, women in fancy clothes, but still looking beautiful. |
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Sex Sells | |
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In Futurama episode "Attack of the Killer App" Fry makes a video explaining his political views, and it turns off all his viewers. Bender quickly repeats the process, but has Amy in a bikini doing the explaining. It gets a ludicrous number of views. | |
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Scarlet Blade very much runs with this. Six out of its seven classes are females, they wear very Stripperiffic armor, and it features a nightclub where the characters can dance wearing only Barely-There Swimwear. | |
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Touhou Project games are generally very conservative when it comes to coverage of the clothes worn by the characters (apart from lots of frills and the occasional miniskirt), but very rarely they're a bit more daring: An advertisement◊ for Touhou Chireiden ~ Subterranean Animism featured a drawing by alphes, the artist who drew the character portraits for the Touhou fighting games, showing Yuugi wearing a blue kimono pulled off her shoulders. Since it's from an official ad, the kimono is essentially a canon alternate costume for her. She wears it again in her background cameo in Touhou Shinkirou ~ Hopeless Masquerade. In Touhou Shinpiroku ~ Urban Legend in Limbo, Byakuren Hijiri showed up in a skintight biker suit with a Navel-Deep Neckline. Screenshots of this spread like wildfire on the internet because it was so unusual. Ringo from Touhou Kanjuden ~ Legacy of Lunatic Kingdom showed, very slightly, her midriff. Again, a highly unusual occurance for the series. |
|
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Mocked in the Dilbert episode The Infomercial, where the eponymous infomercial for the Gruntmaster 6000 features a beautiful blond model in a pink bathing suit, and the Pointy-Haired Boss trying to talk about the actual product, but he kept fainting and conking his head against the ground due to the sight of her. | |
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Naked Came the Stranger is a notorious hoax novel that was written by a team of journalists led by Mike McGrady in 1969. McGrady believed that American culture had sunken so low that anything sex-filled would be seen as desirable, so he plotted to write a disgusting sex-filled romance novel that was deliberately poorly-written to prove his theory. His theory was proven correct; once the word was out that the novel was a hoax, it quickly became popular. | |
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Sex Sells | |
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Dead or Alive: Despite its mechanics and steep learning curve, the main draw of the series has always been its fanservice, Jiggle Physics, and plentiful female character models. It's well-known for the "she kicks high" advertising campaign, which was used to promote it on XBox, along with both the Xtreme Beach Volleyball spin-offs. DOA 5: Last Round has upped the ante with a plethora of risque swimsuit DLC, such as the "Aloha Set" which was offered as an incentive for pre-ordering the game. |
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Apartment Wrestling used to be a fairly private phenomenon done by house wives until Stanley Weston convinced Bill Apter that money could be made by showing photos of their matches in his magazines. The most famous photos from the "apartment circuit" came from The Fabulous Moolah, who rented apartment rooms for the purpose of taking posed photos of the students of her wrestling school grappling with one another. | |
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Sex Sells | |
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Saturday Night Live featured a sensual parody commercial for the real estate site Zillow that was shot like an ad for a sex hotline, with the justification that people in their late thirties get more aroused by looking at their dream houses. That is, until they contact the obnoxious agent and she snaps them into reality. | |
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In The IT Crowd, the episode "Calendar Geeks" features this trope prominently. Roy manages to talk the women of the seventh floor into doing a nude calendar as a fundraiser for "boss-eyed-ness", selflessly offering to be the photographer. Jen gets offended when she finds out, since she views nude calendars as sexist and degrading, so she persuades the women to change the plan and sell a calendar of their grandmothers instead. Unfortunately, by this point Douglas has learned about the original plan and informs Jen that she's now responsible for getting the calendar to raise a million pounds. Jen, realizing that grannies don't sell nearly as well as sex, desperately turns to Moss and his friends in an attempt to cash in on the "geek chic" trend. | |
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Miss Kobayashi's Dragon Maid: This is the entire reason why Fafnir asked Lucoa to model for one of his doujinshis, because someone on an MMO told him that they're supposed to feature a lewd indecent woman. Subverted in Kanna's Daily Life. Lucoa becomes the mascot for a farm she had been volunteering at, but she was chosen for being cute rather than sexy. It's also justified, since you couldn't ask for a better mascot for produce than a literal (former) goddess of agriculture. |
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Sex Sells | |
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The poster for Undercover Brother prominently features "White She Devil" (Denise Richards) front-and-center—wearing skintight white pants with her butt to the camera. Naturally, she's the only character in the poster whose back is turned. | |
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El Goonish Shive: Played with. It's not an official strategy of the comic book store Justin works at, but his friends Nanase and Ellen hang out there a lot, and though they hardly buy anything, the presence of two hot girls in the shop drives up sales. | |
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Ringo from Touhou Kanjuden ~ Legacy of Lunatic Kingdom showed, very slightly, her midriff. Again, a highly unusual occurance for the series. | |
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In the Splatoon fic Her Fractured Spirit, Callie and Marie's first hit single was "Ink Me Up". It's suggestive title caused them to be put in the limelight. | |
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So, I Can't Play H!: Ilia is a popular teen idol and face of the Merlot Insurance company for a reason: because she's a blonde babe with a bangin' hot bod. So all of their ads feature her doing swimsuit poses, while wearing string bikinis. | |
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The Girl From Monday: This is discussed in the film. Advertising has linked sex with consumption to such a degree, Triple M can convince most people to turn all sexual encounters into a form of commercial act. | |
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DOA 5: Last Round has upped the ante with a plethora of risque swimsuit DLC, such as the "Aloha Set" which was offered as an incentive for pre-ordering the game. | |
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The Evony ads are parodied in a Plants vs. Zombies ad. | |
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Ruin Explorers: In the second episode, Ihrie ends up having to work as a bar maid, after Fam runs off with her coin purse. The barkeep tells her to Show Some Leg and wiggle her butt to attract customers, before smacking her on the ass to send her back to work. | |
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You'd be lucky to find a shot of the actors (including the aforementioned Miss Alba) wearing clothes in the trailer for Into the Blue. Not that they wear much clothes in the movie either... | |
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In the second-season premiere of The Legend of Korra, Verrick uses the newly-invented movie camera to film Ginger the showgirl striking different poses, and says that movies should have "romance." | |
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In MARiiMO, Tammy complains about this strategy — she hates having a movie interrupted for several minutes of awkward groping that contribute nothing to the plot or characters. | |
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Variable Geo: This is the reason for the tournament's overwhelming popularity. The audience gets to watch hot waitresses duke it out in the ring, then gets a free strip show afterward. And, at level-1, the audience gets a live sex show, since the loser has to perform for the crowd. | |
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Discussed in UQ Holder! in regards to a hoverbike race where the entrants all wear skimpy swimsuits. | |
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Sex Sells | |
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Family Guy: In the Season 13 episode "Baking Bad", this trope is the advice that Glen Quagmire gives to Peter when Peter and his wife, Lois, open a up a cookie bakery that has trouble attracting more customers—it works when Peter hires six female strippers with cookie-themed names, but, Peter being Peter, he ends up taking it to the extreme when he turns his and Lois's cookie bakery into a full-on strip club that merely distributes free cookies. A first or second season episode has Lois scoffing at a beer commercial that follows this trope, because "Women drinking beer" is something she found ridiculous. Another episode showed Peter's caveman ancestor inventing the wheel, but it doesn't sell until Cave-Brian has Cave-Lois stand next to it while wearing a Fur Bikini. |
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Sex Sells | |
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There's an advert for Aero in which a man wrapped in a towel explains suggestively what makes Aeros so nice. It's lampshaded at the end of the advert; two women in voiceover converse thus: There's also a funny advert running for AirMax, where a beautiful woman, with big breasts and booty, gets her clothes blown off by opening packages. She is left standing in front of the two men butt naked, and the last frame shown is her naked butt. |
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Sex Sells | |
| Sex Sells / int_ee384546 | comment |
Exaggerated in Cyberpunk 2077. One ad showed nothing but a naked woman holding her breasts out for two dogs in front of her. This was for dog food. | |
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Sex Sells | |
| Sex Sells / int_eef5470a | comment |
Rurouni Kenshin: Maekawa Miyauchi, one of Kaoru's colleagues, ruefully comments to Kenshin in Act 34 that his dojo is invariably packed when she's scheduled to visit: he considers it sadly hilarious that getting to spar with the young, pretty swordmaster of Kamiya Kasshin-ryuu is a bigger draw than his own Chuuetsu-ryuu. Though Kenshin points out that Kaoru benefits too, since she only has one full-time student of her own at present. | |
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Sex Sells | |
| Sex Sells / int_f23aadc2 | comment |
Who's the Boss?: Tony takes an advertising class and makes a commercial for women's shampoo using a sexy lady coming out of the shower in just a small towel. Then Angela, who actually works in advertising, points out that his commercial won't actually sell the product because it's marketing to men but the product is for women. | |
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Sex Sells / int_f23aadc2 | |
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Sex Sells | |
| Sex Sells / int_f6c05e8e | comment |
In an episode of Friends, where Chandler is interviewing for a job with an advertising agency, one of the interviewees has an idea for a shoe commercial that ends with: "...and then the girls get out of the hot tub, and start making out!" The interviewer replies, "Very interesting, except for one problem. You forgot to mention the shoes." | |
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Sex Sells | |
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Ads for Rappelz show a woman wearing Stripperiffic armor and the slogan "Discover the luscious hills and valleys of Rappelz." | |
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Sex Sells | |
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Constantine (2005) gave clear focus to Keanu Reeves appearing shirtless. He is shirtless for about a minute onscreen. | |
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Sex Sells | |
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Goddess of Victory: NIKKE has a relatively shameless ad campaign that repeatedly reminds its target audience about the game's gorgeous women and third-person shooter combat with jiggly butts and thighs. In fact, many of the more common ads are censored compared to the actual game because they're Too Hot for TV. | |
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