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Slogans
- 62 statements
- 8 feature instances
- 10 referencing feature instances
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One of the first ways developed to hook a customer and make him remember a product was to associate a short phrase or sentence with it — in effect creating a catchphrase linked to a product rather than a character. Like a catchphrase, a slogan needs to be short and punchy if it's to work optimally, but long(er) ones are not unknown — during the 1980s, it seemed like some companies were trying to cram an entire feel-good mission statement into their products' slogans. The best slogans have almost no inherent meaning but are memorable enough that they bring their product immediately to mind. Particularly good slogans can be used for decades and become permanently associated with their product. Other products change their slogans with monotonous regularity. Slogans can be incorporated into a Jingle for a double punch. Sometimes the punchline of a commercial can become a slogan, intentionally or not. Slogans do not necessarily translate well into other languages — see Bite the Wax Tadpole. See also Our Slogan Is Terrible (for bad examples of slogans, some of which may be intentional) and Slogan-Yelling Megaphone Guy. Taglines are a subtype meant to advertise media series, movies, etc. |
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2024-04-21T06:45:36Z | |
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Dropped link to BeamMeUpScotty: Not an Item - FEATURE | |
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Dropped link to BobSeger: Not an Item - IGNORE | |
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Dropped link to CueTheFlyingPigs: Not an Item - FEATURE | |
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Dropped link to GrammarNazis: Not an Item - UNKNOWN | |
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Dropped link to Jingle: Not an Item - FEATURE | |
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Dropped link to MemeticMutation: Not an Item - CAT | |
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Dropped link to SeriousBusiness: Not an Item - FEATURE | |
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Dropped link to TheGrimAdventuresOfBillyAndMandy: Not an Item - IGNORE | |
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Dropped link to TheNineties: Not an Item - IGNORE | |
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Dropped link to ThePowerOfCheese: Not an Item - FEATURE | |
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GrammarNazis | |
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DBTropes | |
Slogans / int_1520dbc2 | type |
Slogans | |
Slogans / int_1520dbc2 | comment |
"Wonderful memories. Wonderful days." note This is sung to the tune of "Zip-A-Dee-Doo-Dah". | |
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Song of the South | hasFeature |
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Slogans / int_46518682 | type |
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Sesame Place: "Go before they grow." | |
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Sesame Street | hasFeature |
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Slogans / int_60e46926 | type |
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"Poof! There goes perspiration!" This is pretty dated since roll-on deodorants made Stopette and its squeeze bottles obsolete, as MAD noted back in 1962. Rodgers and Hammerstein alluded to it in a Me and Juliet song. | |
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MAD (Magazine) | hasFeature |
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Slogans / int_7385bc4d | type |
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Slogans / int_7385bc4d | comment |
In some Asian countries in the 90's, it was "Caring for the Ones You Love", complete with the slogan being sang jingle-wise. In Japan, from the 80's to 90's, it was "Fun To Drive", and later it became "Fun To Drive Again", during the time the advertising campaign involved now-grown up Doraemon characters. In the Philippines, in the mid to late 90's, it was "I Love This Car.", which while simple, does drive home the point that most Filipinos do indeed love their Toyota made vehicles they own. | |
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Doraemon (Manga) | hasFeature |
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Slogans / int_80602158 | type |
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Disneyland Resort: "A whole new world." Disneyland Park: "The happiest place on Earth." "Where the magic began." "Wonderful memories. Wonderful days." note This is sung to the tune of "Zip-A-Dee-Doo-Dah". Disney's California Adventure: "A fun new state of Disney magic." |
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Aladdin (Franchise) | hasFeature |
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Slogans / int_9f787183 | type |
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Slogans / int_9f787183 | comment |
"We won't be intimidated by criminal threats!" | |
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Superman Theatrical Cartoons | hasFeature |
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Slogans / int_c720f71e | type |
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YouTube: "Broadcast yourself." | |
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YouTube (Website) | hasFeature |
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Slogans / int_f361b493 | type |
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Philip Morris: "Call for Philip Morris!" (Better known for its use on radio, but was heard on TV in its early days, particularly on I Love Lucy.) | |
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I Love Lucy | hasFeature |
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