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Station Ident

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You're reading TV Tropes at tvtropes.org, 13.32.110.74 port 443. Coming up next, an entry on stations announcing themselves.
In broadcasting, it is common (in some instances, legally required) for stations or networks to give some kind of announcement as to what station or network you are watching/listening on. This typically happens just before a feature begins. Many network mascots and logos are born in idents. They also may contain a theme tune, carry a common motif, or carry no common element at all. Sometimes, specific idents may be created for specific events (such as holidays or specific programs). Early idents, which were basic and fairly static, can accidentally be Nightmare Fuel to younger viewers. Shorter versions, which tend to appear in the space between programmes and adverts, are known as Stings, or Break Bumpers.
American broadcast stations are required, under federal law, to declare their call sign and city of license at least once an hour, as close to the top of the hour as is reasonably possible. Obviously radio stations have to announce; a TV station may give it in audio, visual or both. Note this only applies to broadcast stations; a station that is on the Internet or is a cable-only or satellite-based station (Music Choice, Sirius/XM, CNN, USA, HBO, MTV, etc,) do not have call signs and are not required to identify themselves. That said, many do so anyways, in part to mimic the older broadcast format, in part because, well, it's not exactly a bad thing to remind people of what, exactly, they're listening to or watching.
Idents are still quite popular in European television. The BBC has a fairly consistent design of idents across its TV channels, as does ITV and Channel 4. British idents often have a continuity announcer, a disembodied voice note or, in the case of The BBC in the 1950s and most ITV regions up until about 1980, an on-screen announcer. This carried on in Scandinavia and much of Europe until the 2000s. that informs you of the next program or two and whether you might want to put the kids to bed for this one. British idents aim to entertain or mystify rather than simply inform, and sometimes their onscreen display may be relevant to the content of the show to follow.
By contrast, many commercial broadcasters outside of Europe do not typically use such elaborate continuity, since on-screen bugs for persistent identification have been commonplace since the 1990's, and longer idents would slow the transition between programs, and in turn, cut into valuable commercial time. The standard practice is to air commercials for upcoming programs over the credits of the previous show, with any form of verbal announcement usually done over the Vanity Plate with a generic musical backing. The aforementioned legal identification in the U.S. is often just fine print on a short bumper or promo for a station's syndicated or news programming ("Can TV Tropes ruin your life? Our exclusive investigation, tonight at 11."), or overlaid on-screen through automation. If a channel does have themed idents, they are typically short bumpers with a jingle, and sometimes a slogan/identification. Longer and more elaborate idents were used more often during the early era of television, especially to promote programs being broadcast in the then-new color format, and there are still notable examples of idents still used today (such as HBO's famous Feature Presentation and Original Programming intros). In the late-2010s, the major networks also began to introduce Vanity Plate idents at the beginning of programs identifying shows that are an original series of the broadcaster, which are also carried when the program is syndicated to other outlets (including streaming services).
Many examples can be found at the idents.tv blog, which covers this kind of stuff with a vengeance. Audio clips of U.S. and Canadian radio station identifications can be heard at Top of the Hour. The Ident Gallery has videos of some of the British ones mentioned here. In addition, the Audiovisual Identity Database has articles describing the idents of various stations around the world.
Super-Trope of Continuity Announcement, which is a verbal variant in the form of a short, spoken announcement; very frequent in news broadcasts.
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Another alternative set used alongside the above two main sets shows the blocks flying around on a colourful background forming the shapes such as a clock or Homer Simpson.
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 The Simpsons
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Episodes of Star Wars: The Clone Wars on Cartoon Network featured characters from the series in front of the regular logo. One starred R2-D2 "accidentally" knocking over a couple of letters to leave "Artoo Network".
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In 2007, the "Window on the World" idents were launched, which saw the 2 represented as a window or cut-out to various scenery. Often related to the show about to premiere, expect to see the 2 shape as a car sunroof or side mirror before Top Gear. An ident of a tent door in the shape of a 2 unzipping open revealed many other tents outside to open broadcasts of the Glastonbury outdoor music festival. The tent ident also has varying levels of daylight outside, which seems to reflect the current time in Britain. Unfortunately, it downplayed the humor of the 2 by depicting it as an inanimate object in different forms to appeal to serious programmes; some fans were not happy about this and it only got worse twice (first in 2009, then in 2013). In July 2014, the 1991-2001 idents were revived alongside the current set (and a few special ones) to mark the channel's 50th anniversary. The Window on the World set was retired completely in November 2014 in favor of a full, second run for the 1991-2001 idents.
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 Top Gear (UK)
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In a similar vein, topical live-action comedy satire Dead Ringers used to occasionally parody the idents' announcer, featuring the original ident with a new comical commentary.
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"You're listening to Qwerpline here on QWRP FM."
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97.1FM WDRV The Drive in Chicago doesn't have a particularly-unusual ident...except that it's read by their morning DJ Steve Downes, known to everybody outside Chicago as Master Chief.
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 Halo (Franchise)
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E4's idents are Deranged Animation, and they used to have a regular competition to create new surreal cartoons that end with the E4 logo.
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Mystery Science Theater 3000, for the first season of the Netflix revival (aka season 11) had episodes broken up by brief bits that were reminiscent of the Ad Bumpers from older seasons (despite not having any commercial breaks on Netflix) but also pulled double-duty as station idents.
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BBC One also copied this for Christmas idents following their circular theme with Wallace & Gromit again in Christmas 2008note in honor of A Matter of Loaf and Death, Doctor Who in Christmas 2009note in honor of "The End of Time", and also because Russell T. Davies saw the Wallace and Gromit Christmas ident and decided "me too.", The Gruffalo's Child in Christmas 2011 and Shrek, The Princess and the Frog and Up in Christmas 2012, and Toy Story in Christmas 2013. Having taken note from the flaws of the aforementioned sentient 2 idents, all of these also have character-less variations introducing the news and serious programmesnote And in the special case of the 2009-2010 New Year's period until the regular idents were reinstated on January 2, driving home the fact that in Doctor Who, David Tennant regenerated into Matt Smith on the New Year; the idents featured Tennant, so...
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 A Matter of Loaf and Death
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Saturday Night Live: The "Wayne's World", "The Continental", and "Church Chat" sketches opened with the "Cable 10 Public Access" bumper card and "You're watching Cable 10, Public Access" voiceover by Phil Hartman, which was still used in subsequent iterations of the sketches after Hartman's death in 1998.
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 Saturday Night Live
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BBC Two has also been known to commission show-specific idents to go before programmes, including Wallace & Gromit and Heroes, in which the 2 numeral gets eclipsed in a perfectly duplicated effect to the way the earth does in the show's opening credits. In 1998, Red Dwarf Night had a series of idents in which a robotic 2 (similar to the later yellow version) fell in love with a Skutter.
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 Wallace & Gromit
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Monty Python's Flying Circus regularly spoofs the BBC One globe idents and continuity announcements. Most famous examples:
Another Python opening uses the world-famous Thames ident in its original context, as their continuity announcer runs down the station line-up before disparaging the BBC fare that is next.
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 Monty Python's Flying Circus
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"Hey out there! This is Tokyo's very own, #1 pirate powerstation, Jet Set Radio!"
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Before The Tonight Show during Jay's first tenure, "NBC, America's late night leader!"
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 The Tonight Show
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The WKRP in Cincinnati Theme Tune is meant to resemble this.
The video to the credits even looks like an old community ident for a TV affiliate until the roll call begins.
and don't forget "WKRP,with more music, and Les Nesmann"
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The following is a list of statements referring to the current page from other pages.

 Horrible Histories (Audio Play) / int_6a277381
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 It's a Very Merry Muppet Christmas Movie / int_6a277381
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 Kung Fury / int_6a277381
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 Broadcasting in the United States
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 Get This (Radio) / int_6a277381
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 Ant & Dec's Saturday Night Takeaway / int_6a277381
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 The Joy of Painting / int_6a277381
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 Nightmare Time (Web Video) / int_6a277381
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 The Final Minutes (Web Video) / int_6a277381
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 Monkey Dust / int_6a277381
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 Wallace & Gromit / int_6a277381
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