Search/Recent Changes
DBTropes
...it's like TV Tropes, but LINKED DATA!

Straightforward

 Straightforward
type
 FeatureClass
 Straightforward
label
 Straightforward
 Straightforward
page
 Straightforward
 Straightforward
comment
 Every once in a while, a manufacturer gets the bright idea to put a simple, concise ad on TV that describes exactly what the product is and what it does, and leaves it at that. Seriously! No CGI facsimiles of dead celebrities, no classical music remixed for inappropriate situations, no hackneyed demonstrations of competitors' products that insult your intelligence.
This sort of commercial is becoming exceedingly rare, as some collection of suits somewhere has undoubtedly decided that a commercial that doesn't provide some sort of gimmick or require a Hollywood feature budget obviously can't work. There is some sense in this: if you're too straightforward, viewers might ask, "but doesn't your competitor do that too?" (See, e.g., the page quote: Ocean Breeze soap might get you clean, but doesn't all soap get you clean? And it's not like nobody has ever used soap...). Of course, that's no excuse for running ads with stupid gimmicks instead. And there is a school of thought that says that ads aren't so much about what you claim so much as getting the customer to remember that the product exists.
See also Exactly What It Says on the Tin.
 Straightforward
fetched
 2023-08-30T02:01:39Z
 Straightforward
parsed
 2023-08-30T02:01:39Z
 Straightforward
processingComment
 Dropped link to IfItTastesBadItMustBeGoodForYou: Not an Item - FEATURE
 Straightforward
processingComment
 Dropped link to TropeNamer: Not an Item - UNKNOWN
 Straightforward
processingUnknown
 TropeNamer
 Straightforward
isPartOf
 DBTropes

The following is a list of statements referring to the current page from other pages.

 Straightforward
processingCategory2
 Basic Commercial Types