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Super Bowl Special
- 127 statements
- 16 feature instances
- 11 referencing feature instances
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There is good reason why a thirty-second commercial in the Super Bowl costs millions of dollars: note (More specifically, an average of $5 million for a 30-second spot as of 2018. As an historical point of interest, the price for a 30-second spot on Super Bowl I in 1967 was $37,500, equal to almost $280,000 in 2017.) The Super Bowl is always, without question, the most-watched program of the entire calendar year in America. If you're blowing half your annual advertising budget on just getting the spot, the commercial had better be pretty damned good. And many are. This is so well known that many people watch the Super Bowl just for the commercials, creating the advertiser's dream: a three hour block of time where over ninety million people tune in to watch advertisements. Many ad campaigns are debuted at the Super Bowl. The commercials are generally given a much bigger budget, and quite a few include celebrity cameos. Most will have a funny twist ending intended, as many commercials do, to help you remember the product or service being sold (although sometimes this doesn't work out). Many also go sexy (which can cause Distracted by the Sexy to occur on occasion), each year being more titillating than the last... or so they did until the infamous "Wardrobe Malfunction" at Super Bowl XXXVIII. For even more meta-flavor, some commercials will recall commercials from years past. Almost invariably, each year's crop of commercials will be called worse than last year's crop. These days, organizations will sometimes deliberately create commercials that will be rejected, usually for being too sexy, for the publicity that generates. The commercial is then of course put online, where it will quickly generate a million hits. This would also be a good time to note that the NFL has trademarked the name Super Bowl, which is why you almost never hear anyone mention it in commercials. Generally, you'll hear "The Big Game" instead, or a gag name like "That game at the start of February where the professional football championship is contested". The league itself runs an ad during the broadcast, often thanking its fans for their patronage during the season that is ending. And, of course, the network that airs the game itself gets plenty of free air time to promote the crap out of their big shows, the biggest of which will likely be airing a special episode right after the Big Game. Since the advent of YouTube, advertisers have taken to uploading their Super Bowl commercials (along with behind-the-scenes footage etc.) there. This may or may not result in news outlets posting lengthy articles about the leaked commercials, resulting in a sideways case of Trailers Always Spoil. Platypus Comix took some time out of reviewing some 1992 Super Bowl ads to state that this seems to be why people say that the ads get worse and worse every year: "Well, what do you expect when there are no surprises going in at all?" The website Adland has a pretty extensive archive of Super Bowl commercials, dating back to Super Bowl III in 1969. A similar, worldwide version of this is the FIFA World Cup Special: since the FIFA World Cup is the most watched sports event in the entire world, the mid-time ads are where the world's biggest mega-corporations pull out their BFGs. |
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| Super Bowl Special / int_124e4ce9 | type |
Super Bowl Special | |
| Super Bowl Special / int_124e4ce9 | comment |
In an episode of Smart Guy, a schedule mix-up arranged by T.J. at a major DC cable station accidentally lands the Hendersons' homemade, low-budget commercial for their father's local roofing business (which T.J. had only wanted to be aired for "Sunday primetime") into a Superbowl halftime slot, displacing what is implied to be Coca-Cola's advert. While Floyd and his business enjoy the in-universe overnight meme status, T.J. frets about how his sabotage has cost the station millions. | |
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| Super Bowl Special / int_193f1efe | type |
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Also in 2010, the Google ad "Parisian Love", which documents the life of a couple from first meeting to first child, all through Google searches. | |
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| Super Bowl Special / int_1a0def47 | type |
Super Bowl Special | |
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One Nissan commercial had a squadron of pigeons chasing it down, trying to poop on it, chasing it through, among other things, a sidewalk cafe and a wedding, all with Kenny Loggins' "Danger Zone" from the Top Gun soundtrack blaring. They also did the ad where G.I. Joe picks up Barbie (to Ken's dismay) to the Van Halen version of "You Really Got Me". |
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| Super Bowl Special / int_207896c6 | type |
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For 2010, HomeAway.com showed a trailer for a mini-movie followup on the Vacation series called Hotel Hell Vacation, with Chevy Chase and Beverly D'Angelo reprising their respective roles of Clark and Ellen Griswold. The film can be viewed here. | |
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| Super Bowl Special / int_261c8d3f | type |
Super Bowl Special | |
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In The Simpsons episode "Sunday Cruddy Sunday", Lisa and Marge see a commercial spoofing the music video for ZZ Top's "Legs", with 3 sexy women providing "service" for a man at a gas station. The camera zooms in as the man is staring at one of the women's cleavage, she has a cross necklace, prompting a voiceover saying "The Catholic Church: we've made a few changes.", to which Lisa says "These Super Bowl commercials are weird." The Catholic League, a Catholic anti-defamation organization, was unamused with this scene. | |
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| Super Bowl Special / int_35f1d3fb | type |
Super Bowl Special | |
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They also did the ad where G.I. Joe picks up Barbie (to Ken's dismay) to the Van Halen version of "You Really Got Me". | |
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Believe it or not, there was an ad for Clerks: The Animated Series in the Super Bowl of 2000. It was moderately funny. The ad is available on the DVD, or you can watch it here. | |
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Super Bowl Special | |
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Apple attempted to follow up on the commercial in the following year with an ad for the ill-fated Macintosh Office called "Lemmings", depicting a group of blindfolded office workers marching single file off a cliff while whistling "Heigh-Ho". The last person in the line stops short at the edge and takes off his blindfold, not only realizing the near-miss he made, but also seeing another group of whistling office workers in blindfolds. Around this point, a voiceover lets the viewers know that Apple will announce the Office on January 23rd, adding, "You can look into it, or you can go on with business as usual." Apple spent weeks hyping up the ad, only for it to miss the mark, with people misinterpreting the commercial's metaphor as an unflattering portrayal of potential customers. | |
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Super Bowl Special | |
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During Super Bowl LVIII, a commercial for the movie If opened with Randall Park pretending to be John Krasinski in front of a disbelieving Ryan Reynolds, referencing Park playing "Asian Jim" on a single-scene cold open of The Office (US) twelve years earlier. | |
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In an episode of Bob's Burgers, a retired football player ends up appearing in several local Super Bowl commercials for competing restaurants in Seymour's Bay. | |
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Super Bowl Special | |
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In the second episode of Futurama, Professor Farnsworth pays for a Planet Express commercial to air during the Super Bowl. "Not on the same channel, of course." | |
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| Super Bowl Special / int_a40b1126 | type |
Super Bowl Special | |
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In 1996, a little summer film called Independence Day released a trailer for Super Bowl XXX, in which a flying saucer blows up the White House. The following year, Summer Blockbusters would start releasing trailers during the Super Bowl. | |
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Super Bowl Special | |
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Arthur, King of Time and Space, referenced here and then subverted here. | |
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Super Bowl Special | |
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Skittles had one with Steven Tyler that has to be seen to be believed. | |
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Super Bowl Special | |
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In 2010, Dockers premiered an ad which opened with a bunch of guys marching heroically through a field, clad only in shirts and underwear, proudly singing a song by California folk band The Poxy Boggards, called "I Wear No Pants." The ad cut to a shot of a model wearing Dockers' khakis and a voice intoning, "Calling all men — it's time to wear the pants." | |
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Super Bowl Special | |
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For Super Bowl XLVIII, The Muppets, Terry Crews, and Toyota would like to remind you that there's No Room For Boring. | |
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