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The Merch

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Doing something creative costs money. If you're in a band, you're paying for gas to get to and from practice and gigs, studio time, and all the bits and pieces of tech you need to sound good. If you're an artist, you're paying for your materials and maybe studio space. Even if you're doing a simple webcomic, blog, or fansite you're paying for bandwidth.
And, unfortunately, creative work doesn't pay very well until you're famous. And sometimes it doesn't pay very well even then. So what do you do to help support your habit/creative endeavors?
It turns out just about everybody loves owning cute little tchotchkes. Ones that are branded with some obscure, indie-cred logo, image or phrase they like is even better.
So, you start to sell stuff. T-shirts, pins, prints, posters, CDs, and cards are the obvious choices, but mouse pads, coffee mugs, baseball caps, plushies, babies' onesies, messenger bags, and refrigerator magnets all have their fans. Furniture, jewelry, costumes, food, hygiene products, and sporting gear are for those wanting to go overboard. In fact, anything that you can figure out how to stick a logo, character or catchphrase onto will do. That's "The Merch". The merchandise. The moneymaker. The stuff that pays the bills.
And if this is for girls, the Pink Product Ploy increasingly is used.
Sometimes The Merch becomes more important than the work it was intended to support. A big sign of a Cash-Cow Franchise. See also Prop.
A Super-Trope to:

Blind Bag CollectablesBlind bags are a common type of merchandise.
The Board GameAn original tabletop game based on the work.
The Character Ice Cream BarA sweet ice cream treat based off something.
Collectible Card GameA Trading card series based on the work.
Detail-Hogging CoverMerchandise of animated works often use still pictures that have more detail than the work.
Delayed Release Tie-InMerchandise for a work whose release has been delayed still gets released on schedule.
Fun T-ShirtOne of the most common types of merch is a shirt of something from the work.
The Kiddie RideThese are often based on popular kids' franchises.
Kids' Meal ToyLicensed toys at fast-food chains.
Licensed GameThe merch is a video game based on the work.
Merchandise-DrivenWhen creative decisions are based on what can be sold on the work.
Misaimed MerchandisingThe work may not be appropriate for certain groups, but sell the toys to them anyway.
Now, Buy the MerchandiseWhen a work's real life merch is plugged In-Universe.
Official Cosplay GearSo you can play dress up of your favorite characters.
The Red StaplerThe merch doesn't exist until fans of the work demand it.
The Role-Playing GameAn original Tabletop Role-Playing Game based on the work.
Themed Stock Board GameA crossover with the work and a classic board game.
Tie-In CerealMerch in the form of a breakfast cereal.
Toyline-Exclusive CharacterCharacters that only appear in the merch but not the work the merch is based on.
Unisex Series, Gendered MerchandiseThe work is aimed at both male and female audiences, but the merchandise tend to cater to one gender.

Compare Tie-In Novel, The Film of the Book, The Anime of the Game, Defictionalization (when something from the work, merch or otherwise, debuted in the work and was then made real).
See also Crack is Cheaper, when characters can't stop buying merchandise.
Not to be confused with Murch. Or with Miracle Grohe's baby.
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 The Merch
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DBTropes
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There was a flood of Planet of the Apes Merch released in the mid-Seventies, intended to promote the TV series and theatrical re-release of the films. The show didn't last, but the merchandise proved vastly more profitable.
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LBX: Little Battlers eXperience has the LBX model kits released by Bandai (of Gundam fame). They are all in 1:1 scale (thanks to being tiny robots to begin with), complete with fully interchangeable parts for customization, weapon expansion packs and the cardboard arena diorama seen in both the game and the anime. There's also the Riding Saucer, a remote-controlled LBX support unit compatible with the model kits.
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The Merch
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Space Tree had a throwaway line in a parody commercial about a Space Tree action figure. However, later episodes featured links at the end that, when hovered over, displayed this line and led to a place to purchase a Space Tree shirt:
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TFWiki.net for The Transformers has a page entitled To Sell Toys. Because everything in Transformers revolves around it, including the cartoon series. Transformers fans usually expect this, and some even cry foul when a toy from a particular line is not incorporated into that line's promotional media. Beast Wars may be the biggest example as, due to the then new CGI budget, it was far easier to make toys then to make TV characters, so a core cast was developed because a large cast was just not feasible. Years later, the rest of the toyline got a comic series.
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Roco Kingdom has had multiple toys made for it, among them LEGO-like minifigures, a series of trading cards, and a 3D marble puzzle that's very much a knockoff of the Perplexus line.
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Cats was to live theater what Star Wars was to movies when it came to exploring the potential of merchandising: not just programs and soundtracks, but T-shirts, coffee mugs, etc.
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Sluggy Freelance was one of the first webcomics and one of the first to become a full-time source of income for its creators. It is currently supported through merchandise, book sales, and subscriptions to exclusive content.
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Scary Go Round is also a self-sufficient Webcomic, due to The Merch. The earliest T-shirts were worn by characters in the strip (Shelley's "Eggbert" T-shirt was revived for Christmas 2008). These days the characters still wear quirky T-shirts from time to time, but the shirts available to the public tend to have a tenuous connection to the strip. They're pretty cool, though.
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Pee-wee's Playhouse. Uniquely, Paul Reubens himself had to approve every merchandise deal, and he held off on most of them until about two or three seasons in. He stipulated that any toy bearing his seal had to be simple enough for any child to play with.
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MS Paint Adventures:
Homestuck has evolved into something of a small-scale merchandising empire, to the point that it spans three online stores - Topatoco, WeLoveFine, and its own, WhatPumpkin. In addition to the standard webcomic shirts and jumpers (of which there are plenty, including a full set of twelve troll shirts and twelve God Tier shirts/hoodies, there is a sizable array of jewelry, prints from the art team, plush toys, an art calendar that's been released yearly since 2011, and the series' utterly enormous discography of music albums. And that's just Homestuck alone - add in Problem Sleuth and you've got several more shirts and prints, plus two books.
Sweet Bro and Hella Jeff, an intentionally terrible webcomic filled with grammar errors, JPEG artifacts and general absurdity has an impressive array of merchandise. There are the obligatory T-shirts, some of which glow in the dark and all of which are hilariously terrible. Then there's the magnetic "poetry," a set of fridge magnets featuring snippets from the comic that you can assemble at whim to make something remotely approaching coherency. And now there's a hardcover $44 book that also comes with a coin of one of the characters, a 3-foot long bookmark ribbon, a "pocket edition" that's a glorified poster of every single comic, a garishly oversized "plantsic paperclip," a lenticular bookmark, and a scratch and sniff sticker that ostensibly smells like pizza. This lavish book's bar code scans as a bag of Doritos, and the front cover has a coffee ring laminated onto its surface. And not only that, but for $50 you can get it signed by the character in Homestuck who writes the comic.
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Much of the Disney Animated Canon films saw a fair amount of tie in products since the very beginning, with varying degrees of success.
While the first half of the Renaissance era films saw plenty of sales for their merchandise, the latter half was more hit and miss, with The Hunchback of Notre Dame merch quickly filling clearance racks after the film became a box office disappointment.
The Princess and the Frog and Tangled sold merch moderately well, and Disney had similar expectations for Frozen. When that film became a surprise smash, the toys were selling out, and Disney took months to catch up with the demand. Elsa was the Breakout Character, so her toys and costumes were the most sought out (getting massive markups on secondary markets).
After the success of the Frozen and Encanto merchandise in particular, Disney went all out with merch for their company centennial Milestone Celebration canon film Wish, most of it featuring the Anna/Mirabel-esque heroine Asha and the tailor-made-for-plushies Cute Mute Star.
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Sparkling Generation Valkyrie Yuuki only updates once every 2 months at best. But watch every other week to see updates on the author's newest merchandise, and what newest conventions she will be selling said merchandise at!
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Shortly after The Simpsons debuted, Bart Simpson was on virtually every product conceivable, to the extent that many people assumed the name of the show was "Bart Simpson". The show's mocked this on several occasions, for example when Bart said to Krusty "I'd never put my face on an inferior product".
Krusty is king of this in-universe. A couple of in-universe ads for Krusty-branded items have featured a voiceover that's painfully obviously a stock clip of a bored-sounding Krusty drawling out in monotone "I heartily endorse this event or product.". He endorses so much stuff that by one point he's told that there is nothing left that he doesn't already endorse.
One particular Couch Gag - designed by avant-garde artist Banksy - showed all the merchandise being made for the show in an underground mine sweat shop, with malnourished workers, toxic chemicals being used and a unicorn horn used to punch out the center holes in DVD's!
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Aside from various typical merch fare (T-shirts, prints, anthologies, etc.) pop by Mookie's booth at a convention and you can even pick up a Dominic Deegan scarf. Those are typically the first thing to sell out of.
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Any Disney live show, be it the latest Disney on Ice tour or a legit musical like The Lion King, will have tons of merch.
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Atop the Fourth Wall, where bad comics burn, also has merch, specifically T-Shirts. LOTS of T-shirts. Some of the other Channel Awesome contributors have it as well, but Linkara's the most notable example, being that, as he noted recently during a video to call attention to people not watching ads, AT4W is his day job, and given the rise of ad blockers, people watching the videos without watching the ads means he has less money to pay the bills with.
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Brian Clevenger of 8-Bit Theater has a question on his site FAQ that essentially asks "Why did you sell out?", he claims (humorously) that there's no legal way to make money on nothing but his good looks.
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Privilege has an in-universe example, with pop star Steve drinking from a mug shaped like his head.
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In 2019, NECA made convention exclusive figures based on the various Alien and Predator crossovers Dark Horse Comics did with DC including Superman vs. a Xenomorph, Batman vs. the Predator in his armored suit from the first Batman Vs. Predator series and his normal costume with the Joker-Xenomorph hybrid from the second Batman/Aliens, and — in this case, a bit of Sinestro Corps War with a two pack featuring Green Lantern (with swapable heads to change it from Hal Jordan to John Stewart) with a Predator who's a member of the Sinestro Corpsnote The story featured both a Yautja and a Xenomorph as members in a Shout-Out.
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Parodies by MC Frontalot and MC Lars in Captains of Industry.
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Kirby has a huge range of merchandise ranging from the expected plushes and T-shirts, to towels, blankets, stationery, bento boxes, garden planters, and even make-up kits. Kirby has also done collaborations with various companies for things like special plushes, tote bags, sweets and coffee. Unfortunately, most of these are only in Japan.
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The Princess and the Frog and Tangled sold merch moderately well, and Disney had similar expectations for Frozen. When that film became a surprise smash, the toys were selling out, and Disney took months to catch up with the demand. Elsa was the Breakout Character, so her toys and costumes were the most sought out (getting massive markups on secondary markets).
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Hero Chat: In-universe. The fic goes into some of the legal issues of making merch of heroes with secret identities, as well as villains who are innocent victims subject to Brainwashed and Crazy. The heroes chastise the city for the fact that only a couple people asked permission before making merch of them, and Chloe (in her civilian identity) starts to handle merchandising rights. The heroes of course donate all their royalties to charity, but akumatized victims get royalties from their merch too. The heroes joke that technically Hawkmoth has shared creator rights to the villains, and they might be able to trick him into revealing his identity by offering him royalties.
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While the first half of the Renaissance era films saw plenty of sales for their merchandise, the latter half was more hit and miss, with The Hunchback of Notre Dame merch quickly filling clearance racks after the film became a box office disappointment.
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This is exploited in a strip of Calvin and Hobbes, where they visit the museum and Calvin wants his mother to buy him things from the museum's gift shop.
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In Date with an Angel, Jim's buddies try to merchandise a real angel. Their ideas an embarassingly lame.
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Until Television Without Pity affiliated itself with Yahoo several years ago (before it was sold to Bravo), much of the costs of the site were provided by Merch. Available Merch included Tubey (the site mascot) in close to fifty designs (each evocative of a particular show that was recapped) on virtually anything CafePress would imprint, as well as open stock and limited edition t-shirts.
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A re-release of a Fantastic Four box set for the Toy Biz iteration of Marvel Legends features Mr. Fantastic and the Invisible Woman in their Heroes Reborn: Fantastic Four costumes.
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Neon Genesis Evangelion has a very strange and bipolar relationship with its marketing, even aside from the tone of the story. Allegedly, a fan once proudly told Hideaki Anno that he had sold all his university textbooks to buy more Eva merchandise. Anno called him an idiot and told him to study harder. It is not an exaggeration to say that, should you have the money, you could live entirely off of Eva merch.
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In The Mandalorian the First-Episode Spoiler was that the title bounty hunter would find and protect an infant of Yoda's species, called "The Child" (until his actual name is revealed as Grogu) but with a dominant Fan Nickname of "Baby Yoda." The production was so desperate to maintain this secrecy they avoided ANY merchandise of the character to be made in advance. The sheer popularity of the character made industry experts suggest they lost tens of millions of dollars from that alone due to not having any t-shirts or plush toys for months afterward.
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The films always have tie-in toylines, though how large they are usually depends on how "toyetic" the film itself is.note For instance, the Iron Man, Guardians of the Galaxy (2014), Spider-Man and Black Panther movies all had larger toylines than Doctor Strange (2016) or Ant-Man. The various TV series (Agents of S.H.I.E.L.D., Agent Carter and the Netflix shows (Daredevil, Jessica Jones, Luke Cage and Iron Fist) also tended to have less merchandise, since they are aimed at a more adult audience.
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The Adventures of Dr. McNinja has spawned such a thriving T-shirt business for creator Chris Hastings that, in a recent interview, he mentioned that he sells his merch (at Topatoco) under the name "Raptor Bandit Industries" so he can draw in customers who don't read his comic.
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 The Adventures of Dr. McNinja (Webcomic)
hasFeature
The Merch / int_4d1ba412
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type
The Merch
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Tiger, Tiger: There's a plush of "Sausage".
 The Merch / int_4df474d7
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1.0
 The Merch / int_4df474d7
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 Tiger, Tiger (Webcomic)
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The Merch / int_4df474d7
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The Merch
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Homestuck has evolved into something of a small-scale merchandising empire, to the point that it spans three online stores - Topatoco, WeLoveFine, and its own, WhatPumpkin. In addition to the standard webcomic shirts and jumpers (of which there are plenty, including a full set of twelve troll shirts and twelve God Tier shirts/hoodies, there is a sizable array of jewelry, prints from the art team, plush toys, an art calendar that's been released yearly since 2011, and the series' utterly enormous discography of music albums. And that's just Homestuck alone - add in Problem Sleuth and you've got several more shirts and prints, plus two books.
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 Homestuck (Webcomic)
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The Merch / int_50bcf7a6
 The Merch / int_51169425
type
The Merch
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comment
Appropriately enough, Yehuda Moon & the Kickstand Cyclery sells Yehuda's cycling cap.
 The Merch / int_51169425
featureApplicability
1.0
 The Merch / int_51169425
featureConfidence
1.0
 Yehuda Moon & the Kickstand Cyclery (Webcomic)
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The Merch / int_51169425
 The Merch / int_5307b01d
type
The Merch
 The Merch / int_5307b01d
comment
Penny Arcade:
The series mercilessly savaged Merchandise-Driven properties in the character of "The Merch". Of course, they have no small line of merchandise themselves, which ironically includes the character The Merch in its lineup. Given that the Merch has evolved into an unofficial store mascot, they seem to be quite aware of this.
When the first few strips involving the character of The Merch were compiled into a book, Tycho lamented that the concept was handled in such an obvious and heavy handed manner. Accordingly, over the last few years The Merch has only appeared in the background on shirts and the like, rather than being an active joke in the comic.
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 Penny Arcade (Webcomic)
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The Merch / int_5307b01d
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The Merch
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comment
The Order of the Stick sells trade paperbacks of the comic, with additional bonus content available only in print. Two of the paperbacks out so far are prequels, the content of which has never been published on the web. And, of course, T-shirts.
 The Merch / int_5755b96a
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1.0
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 The Order of the Stick (Webcomic)
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The Merch / int_5755b96a
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type
The Merch
 The Merch / int_59dd731b
comment
Boonie Bears has gotten a pretty large amount of merchandise, with the products ranging from toys to furniture to food.
 The Merch / int_59dd731b
featureApplicability
1.0
 The Merch / int_59dd731b
featureConfidence
1.0
 Boonie Bears (Animation)
hasFeature
The Merch / int_59dd731b
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type
The Merch
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ECW's constant money problems led to this in spades. Rather hilariously most of the merchandise was designed by wrestler Taznote Who claimed he intentionally spelled the word homicidal on Sabu's shirt (which was supposed to say "Suicidal Homicidal Genocidal") as "homocidal" because he and Sabu hate each other's guts, with other wrestlers like Dreamer and Richards involved in sales.
 The Merch / int_5ae078da
featureApplicability
1.0
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1.0
 ECW (Wrestling)
hasFeature
The Merch / int_5ae078da
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type
The Merch
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WWE tag-team D-Generation X, during their "reunion" years, was the subject of a Running Gag in which they would find ways to plug their merchandise, whether it be their action figures, T-shirts, DVDs, or even their new book (now available at WWEShop.com!) in the most blatant, forced, and incongruous way possible, with Cheshire Cat Grins on their faces the whole time. Pretty much every wrestler has Merch, mind, and will plug it in more subtle ways (like wearing their latest T-shirt as they come down to the ring), but D-Generation X raised parodying the practice to an art form.
 The Merch / int_5ae0bec6
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1.0
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featureConfidence
1.0
 WWE (Wrestling)
hasFeature
The Merch / int_5ae0bec6
 The Merch / int_5b3356f8
type
The Merch
 The Merch / int_5b3356f8
comment
In Turning Red, Mei and her friends sell merch In-Universe in order to raise money for concert tickets.
 The Merch / int_5b3356f8
featureApplicability
1.0
 The Merch / int_5b3356f8
featureConfidence
1.0
 Turning Red
hasFeature
The Merch / int_5b3356f8
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The Merch
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Wolverine. The man named the trope describing somebody shoved in everywhere for the sales.
 The Merch / int_5b344855
featureApplicability
1.0
 The Merch / int_5b344855
featureConfidence
1.0
 Wolverine (Comic Book)
hasFeature
The Merch / int_5b344855
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type
The Merch
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The 2011 series of I'm a Celebrity... Get Me Out of Here! features hosts Ant and Dec plotting to make a bit of cash on the side by flogging Merch featuring the contestants... like Anthony Cotton buds and the Little Willienote Carson mug ("Oh. That's... that's not the picture we were thinking of." "We can't show that!")
 The Merch / int_5bc5ce34
featureApplicability
1.0
 The Merch / int_5bc5ce34
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1.0
 I'm a Celebrity... Get Me Out of Here!
hasFeature
The Merch / int_5bc5ce34
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type
The Merch
 The Merch / int_5c897f4a
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Schlock Mercenary mostly sells book collections of the strips but also sells other things including T-Shirts, bags, magnets and miniatures. On occasion the comic has a merch-related strip, like for example with challenge coins.
 The Merch / int_5c897f4a
featureApplicability
1.0
 The Merch / int_5c897f4a
featureConfidence
1.0
 Schlock Mercenary (Webcomic)
hasFeature
The Merch / int_5c897f4a
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type
The Merch
 The Merch / int_6059ad6b
comment
xkcd has its own shop, where t-shirts, posters and a variety of other things, mostly with images from the comics, are sold.
 The Merch / int_6059ad6b
featureApplicability
1.0
 The Merch / int_6059ad6b
featureConfidence
1.0
 xkcd (Webcomic)
hasFeature
The Merch / int_6059ad6b
 The Merch / int_61a39969
type
The Merch
 The Merch / int_61a39969
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In-universe, the Avengers have had action figures since the Battle of New York. In Avengers: Infinity War, Stark mentions another cash-in.
 The Merch / int_61a39969
featureApplicability
1.0
 The Merch / int_61a39969
featureConfidence
1.0
 Avengers: Infinity War
hasFeature
The Merch / int_61a39969
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type
The Merch
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Most of Inanimate Insanity's merch constitutes of t-shirts, though a few other things are also sold, such as footwear and mugs.
 The Merch / int_62758d41
featureApplicability
1.0
 The Merch / int_62758d41
featureConfidence
1.0
 Inanimate Insanity (Web Animation)
hasFeature
The Merch / int_62758d41
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type
The Merch
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Being a manga about mangakas, Bakuman。 occasionaly discuss it in-universe. For example, a figurine of the main character of Hiramaru's manga Rakko 11 is made. Of course, the manga and anime have received a lot of merchandising in real life. And finally, there are real life figures of the characters of the fictional mangas written by the characters: Rakko. Detective Trap. Tanto-kun. and Black Crow.
 The Merch / int_68ea0c85
featureApplicability
1.0
 The Merch / int_68ea0c85
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1.0
 Bakuman。 (Manga)
hasFeature
The Merch / int_68ea0c85
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type
The Merch
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Marvel Cinematic Universe:
The films always have tie-in toylines, though how large they are usually depends on how "toyetic" the film itself is.note For instance, the Iron Man, Guardians of the Galaxy (2014), Spider-Man and Black Panther movies all had larger toylines than Doctor Strange (2016) or Ant-Man. The various TV series (Agents of S.H.I.E.L.D., Agent Carter and the Netflix shows (Daredevil, Jessica Jones, Luke Cage and Iron Fist) also tended to have less merchandise, since they are aimed at a more adult audience.
In-universe, the Avengers have had action figures since the Battle of New York. In Avengers: Infinity War, Stark mentions another cash-in.
 The Merch / int_69d15cc0
featureApplicability
1.0
 The Merch / int_69d15cc0
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1.0
 Marvel Cinematic Universe (Franchise)
hasFeature
The Merch / int_69d15cc0
 The Merch / int_6a4bddd6
type
The Merch
 The Merch / int_6a4bddd6
comment
Iron Man's armor from Heroes Reborn: Iron Man was popular enough that both Toy Biz and Hasbro made figures of it.
 The Merch / int_6a4bddd6
featureApplicability
1.0
 The Merch / int_6a4bddd6
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1.0
 Iron Man (Comic Book)
hasFeature
The Merch / int_6a4bddd6
 The Merch / int_6ce5d654
type
The Merch
 The Merch / int_6ce5d654
comment
Save Yourselves!: Various merchandise produced for the movie includes T-shirts, masks, plush pouffes, postcards, go-bags, and even Hawaiian shirts and dresses that contain pouffes and cell phones on them.
 The Merch / int_6ce5d654
featureApplicability
1.0
 The Merch / int_6ce5d654
featureConfidence
1.0
 Save Yourselves!
hasFeature
The Merch / int_6ce5d654
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type
The Merch
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WWE often doesn't even promote the weirdest of their merchandise. BBQ bibs, ponchos, rings in the shape of title belts, earrings, sippy bottles, onesies, a John Cena chore chart, Kosher, edible images to cook onto your pizza, DX branded menorahs, and even garden gnomes. And there are a whole host of products that you can't by directly from their merchandise website or are no longer sold. WWE branded Kerplunk and Uno, digital cameras, RC vehicles, boom boxes, gigantic lighters with a picture of a straight edge wrestler on them, condoms, thongs. Anything and everything.
 The Merch / int_6d31710b
featureApplicability
1.0
 The Merch / int_6d31710b
featureConfidence
1.0
 CM Punk (Wrestling)
hasFeature
The Merch / int_6d31710b
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type
The Merch
 The Merch / int_74f3e5ae
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Bread Barbershop has plastic figurines of the characters as well as a playset of Bread Barbershop itself.
 The Merch / int_74f3e5ae
featureApplicability
1.0
 The Merch / int_74f3e5ae
featureConfidence
1.0
 Bread Barbershop (Animation)
hasFeature
The Merch / int_74f3e5ae
 The Merch / int_7558ef22
type
The Merch
 The Merch / int_7558ef22
comment
Cars has generated this for Disney and Pixar. Within a few years of existence, it became the sixth best-selling toy brand on the market, making $2 billion per year in merchandise.
 The Merch / int_7558ef22
featureApplicability
1.0
 The Merch / int_7558ef22
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1.0
 Cars (Franchise)
hasFeature
The Merch / int_7558ef22
 The Merch / int_78eab5f8
type
The Merch
 The Merch / int_78eab5f8
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The title bar of Diesel Sweeties asserts that its full name is "diesel sweeties: indie rock robot romance webcomic and geeky t-shirt blogporium"
 The Merch / int_78eab5f8
featureApplicability
1.0
 The Merch / int_78eab5f8
featureConfidence
1.0
 Diesel Sweeties (Webcomic)
hasFeature
The Merch / int_78eab5f8
 The Merch / int_7df9324b
type
The Merch
 The Merch / int_7df9324b
comment
Zebra Girl has "Joe Does Something!" — for every $500 in donations that Joe racks up, he posts a funny little animation involving his Author Avatar... err... doing something.
 The Merch / int_7df9324b
featureApplicability
1.0
 The Merch / int_7df9324b
featureConfidence
1.0
 Zebra Girl (Webcomic)
hasFeature
The Merch / int_7df9324b
 The Merch / int_8125b468
type
The Merch
 The Merch / int_8125b468
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Batman is another consistent merchandising juggernaut, with two of the most recent cartoons (The Batman and Batman: The Brave and the Bold) produced for the express purpose of selling toys. This isn't necessarily a bad thing, of course, as the latter is very well-regarded by fans. Parodied in the last episode of Batman: The Brave and the Bold with Batmite making the show explicitly Merchandise-Driven to annoy the fans.
 The Merch / int_8125b468
featureApplicability
1.0
 The Merch / int_8125b468
featureConfidence
1.0
 Batman (Franchise)
hasFeature
The Merch / int_8125b468
 The Merch / int_814a658e
type
The Merch
 The Merch / int_814a658e
comment
Sweet Bro and Hella Jeff, an intentionally terrible webcomic filled with grammar errors, JPEG artifacts and general absurdity has an impressive array of merchandise. There are the obligatory T-shirts, some of which glow in the dark and all of which are hilariously terrible. Then there's the magnetic "poetry," a set of fridge magnets featuring snippets from the comic that you can assemble at whim to make something remotely approaching coherency. And now there's a hardcover $44 book that also comes with a coin of one of the characters, a 3-foot long bookmark ribbon, a "pocket edition" that's a glorified poster of every single comic, a garishly oversized "plantsic paperclip," a lenticular bookmark, and a scratch and sniff sticker that ostensibly smells like pizza. This lavish book's bar code scans as a bag of Doritos, and the front cover has a coffee ring laminated onto its surface. And not only that, but for $50 you can get it signed by the character in Homestuck who writes the comic.
 The Merch / int_814a658e
featureApplicability
1.0
 The Merch / int_814a658e
featureConfidence
1.0
 Sweet Bro and Hella Jeff (Webcomic)
hasFeature
The Merch / int_814a658e
 The Merch / int_86c3beca
type
The Merch
 The Merch / int_86c3beca
comment
Airship Entertainment/Studio Foglio had a lot of stuff for Girl Genius — such as insignia appearing In-Universe, or generic Gaslamp Fantasy/Steampunk stuff such as pen looking like a mini-wrench.
 The Merch / int_86c3beca
featureApplicability
1.0
 The Merch / int_86c3beca
featureConfidence
1.0
 Girl Genius (Webcomic)
hasFeature
The Merch / int_86c3beca
 The Merch / int_890da597
type
The Merch
 The Merch / int_890da597
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An in-universe example: The Paladin Syranon Glaed, famous demon hunter and good-looking Beastman, has merchandise based on him in New Ayers due to his popularity with the people.
 The Merch / int_890da597
featureApplicability
1.0
 The Merch / int_890da597
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1.0
 The Paladin
hasFeature
The Merch / int_890da597
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The Merch
 The Merch / int_8aa7c509
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Star vs. the Forces of Evil: In-universe. After Marco convinces the princesses at the Boarding School of Horrors to rise up, merchandise of his princess persona starts being sold. He gets a rather hefty weekly royalty check.
 The Merch / int_8aa7c509
featureApplicability
1.0
 The Merch / int_8aa7c509
featureConfidence
1.0
 Star vs. the Forces of Evil
hasFeature
The Merch / int_8aa7c509
 The Merch / int_8ac4e993
type
The Merch
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Gundam certainly qualifies, and may even outdo Evangelion in this regard. It was once estimated in the early 90's that Bandai had sold so many Gundam toys and models that on average, every single man, woman, and child in Japan owned at least one. And that doesn't count other merchandise like keychains, posters, shirts, and so on.
 The Merch / int_8ac4e993
featureApplicability
1.0
 The Merch / int_8ac4e993
featureConfidence
1.0
 Gundam (Franchise)
hasFeature
The Merch / int_8ac4e993
 The Merch / int_8c85e195
type
The Merch
 The Merch / int_8c85e195
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The Chosen: To spread the Word and defray the costs of production, the series generated merchandise such as books and clothing lines. One had the interesting title of "Binge Jesus", a logo appearing on clothing sold as a tie-in, meant as a sort of visual pun, that if you've binge-watched The Chosen, then come and binge on Jesus, as you can never have too much of Him. Another clothing logo is the Biblical quote "Come And See", a possible reference to John 1:39 - Jesus said, "Come and See".
 The Merch / int_8c85e195
featureApplicability
1.0
 The Merch / int_8c85e195
featureConfidence
1.0
 The Chosen (TV series)
hasFeature
The Merch / int_8c85e195
 The Merch / int_94058180
type
The Merch
 The Merch / int_94058180
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There is a fair amount of Merch available for Grey is..., including cups and bookmarks with chibi Black and White on them
 The Merch / int_94058180
featureApplicability
1.0
 The Merch / int_94058180
featureConfidence
1.0
 Grey is... (Webcomic)
hasFeature
The Merch / int_94058180
 The Merch / int_959f1374
type
The Merch
 The Merch / int_959f1374
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Because Naruto is one of the most popular anime and manga series out there, it has tons of merchandise for fans of all ages, including action figures, plush toys, trading cards, clothing, etc. Heck, the series even had collabs with big name companies like Nike and Adidas, and it even has it's own themed smartphone.
 The Merch / int_959f1374
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1.0
 The Merch / int_959f1374
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1.0
 Naruto (Franchise)
hasFeature
The Merch / int_959f1374
 The Merch / int_98c3318a
type
The Merch
 The Merch / int_98c3318a
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Exit Through the Gift Shop is not merch-heavy, but the title references the way that museums and galleries promote their own merchandise.
 The Merch / int_98c3318a
featureApplicability
1.0
 The Merch / int_98c3318a
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1.0
 Exit Through the Gift Shop
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The Merch / int_98c3318a
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The Merch
 The Merch / int_9c698d34
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Loserz (when it was still running) sold pictures with the characters from the comic as computer wallpaper. The erotic ones were more expensive than the others.
 The Merch / int_9c698d34
featureApplicability
1.0
 The Merch / int_9c698d34
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1.0
 Loserz (Webcomic)
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The Merch / int_9c698d34
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The Merch
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Peter Rabbit has a number of plush toy releases, as well as model figures, playsets and a plate/silverware set. Additionally, Peter Rabbit has long been featured on a line of fruit/vegetable snack pouches known as Peter Rabbit Organics. When this series began airing, the packaging on these was changed to feature Peter's look from the television series, as opposed to the original Beatrix Potter book-style illustrations. Due to the show originating from Britain, many of these items, though nowhere near all, are No Export for You.
 The Merch / int_a0af07da
featureApplicability
1.0
 The Merch / int_a0af07da
featureConfidence
1.0
 Peter Rabbit
hasFeature
The Merch / int_a0af07da
 The Merch / int_a0ba9f63
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The Merch
 The Merch / int_a0ba9f63
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A lot of Nyanpire merchandise can be found all over Japan◊, especially during the Halloween season.◊ Helps that the manga is ongoing. There is even Nyanpire Christmas merchandise that can be sold◊ around the Christmas season.◊
 The Merch / int_a0ba9f63
featureApplicability
1.0
 The Merch / int_a0ba9f63
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1.0
 Nyanpire: The Animation
hasFeature
The Merch / int_a0ba9f63
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type
The Merch
 The Merch / int_a2dc1180
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Shadowgirls has the Shadowchild figure and most recently the Merv Hat.
 The Merch / int_a2dc1180
featureApplicability
1.0
 The Merch / int_a2dc1180
featureConfidence
1.0
 Shadowgirls (Webcomic)
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The Merch / int_a2dc1180
 The Merch / int_ab3076a5
type
The Merch
 The Merch / int_ab3076a5
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VG Cats is getting to the point where Scott Ramsoomair is putting out more t-shirts than new comics a year.
 The Merch / int_ab3076a5
featureApplicability
1.0
 The Merch / int_ab3076a5
featureConfidence
1.0
 VG Cats (Webcomic)
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The Merch / int_ab3076a5
 The Merch / int_ab67d84
type
The Merch
 The Merch / int_ab67d84
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Ctrl+Alt+Del offers t-shirts, printed comic collections, refrigerator magnets, posters, maquettes, plushies and more based on the comic.
 The Merch / int_ab67d84
featureApplicability
1.0
 The Merch / int_ab67d84
featureConfidence
1.0
 Ctrl+Alt+Del (Webcomic)
hasFeature
The Merch / int_ab67d84
 The Merch / int_ac4b6a62
type
The Merch
 The Merch / int_ac4b6a62
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Questionable Content: webcomic or front for a t-shirt business? You decide. One of the few self-sufficient Webcomics, as the author makes his living by selling said t-shirts, many of them Defictionalizations of shirts worn in-comic (Marten's TEH shirt comes to mind). Luckily, he doesn't throw it in anyone's face, but back in the day, you'd see a new t-shirt pop up on a character, then Jeph would talk about it in a newspost, then he'd have it available- nearly every other month.
 The Merch / int_ac4b6a62
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1.0
 The Merch / int_ac4b6a62
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1.0
 Questionable Content (Webcomic)
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The Merch / int_ac4b6a62
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The Merch
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This very wiki has joined in peddling The Merch, with its new merchandise store.
 The Merch / int_b4709254
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1.0
 The Merch / int_b4709254
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1.0
 TV Tropes (Website)
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The Merch / int_b4709254
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The Merch
 The Merch / int_b4967d43
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There are tons of Sonic the Hedgehog merchandise, ranging from T-shirts, furniture, plush, and figurines to fast food, hygiene, and even expensive statues. There's a fansite dedicated to Sonic merch.
 The Merch / int_b4967d43
featureApplicability
1.0
 The Merch / int_b4967d43
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1.0
 Sonic the Hedgehog (Franchise)
hasFeature
The Merch / int_b4967d43
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The Merch
 The Merch / int_b7b732a4
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During the 1990s and into the early 2000s, Hasbro made figures based on several DC Comics, including the Legends of Batman line, which was a toyline based on Knightfall or Elseworlds ideas; Superman: The Man of Steel, which dealt with The Death of Superman and its aftermath, The Death of Clark Kent, and in Lex Luthor's case, his post-Deal with the Devil incarnation after Underworld Unleashed; Total Justice, which while not based on any particular storyline, reflected the then-status quo and gave characters like Kyle Rayner, Wally West, Connor Hawke, Huntress, Black Lightning, Dr. Polaris, Despero, and Parallax their first figures; and JLA, a toyline based on JLA (1997) and later Young Justice.
 The Merch / int_b7b732a4
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1.0
 The Merch / int_b7b732a4
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1.0
 Knightfall (Comic Book)
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The Merch / int_b7b732a4
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PvP has hardcover and softcover books of collected strips, desktop vinyl figures, a DVD, posters and T-shirts.
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Black★Rock Shooter was a similarly backwards merch-ifiying incident. At first, it was just a music video and vague character design with no further plans, but that quickly spawned an out-of-control merchandising and promoting spree, which eventually led to a game, OVA, and anime being created to keep the figures, plushies, shirts, posters, and who-knows-what-else selling. The merch still charges ahead of everything else; a figurine bundle with the anime DVD was announced before the anime was even halfway through airing.
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Unsounded: The shop usually has a few magnets in addition to the print volumes of the comic.
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The 1989 Batman movie is remembered for its deluge of merchandise, which arguably set the stage for the way subsequent superhero movies were marketed. It was estimated in 1992 that the movie had brought in around $500 million in merchandise sales.
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Minecraft has whole stacks of merchandise. The T-shirts are just the tip of the iceberg made of stuff like stickers, posters, plushies, foam replicas of in-game items, handbooks, novels, figurines and even LEGO construction sets.
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At one point, Jurassic Park uses the film's actual merchandise to portray the in-universe merchandise for the fictional theme park (which is also sort of an example of Off-the-Shelf FX).
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The Mystery Skulls Animated crew occasionally makes t-shirts available in the Mystery Skulls online store.
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My Little Pony: Friendship Is Magic is naturally Merchandise-Driven, as the original My Little Pony franchise was created to sell toys to little girls. That's where Hasbro's involvement in The Merch ends though; everything else with ponies on it, from bicycles to board games to underwear, is made by other companies. Some of these are officially licensed, but many are not. WeLoveFine is notable for being one of the few businesses that sell My Little Pony clothing sized for adults, so their products are sometimes mistaken as being officially licensed, despite the fact that every page of their website has "for fans, by fans" in the header, and that every product page has a mini-bio of the fan/artist who designed the product.
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Doctor Who has had some fairly serious Executive Meddling over the years to peddle more merch, as due to the ways The BBC is funded the best way to make huge amounts of money is through selling toys, both to the technical target audience of children and the more lucrative target audience of adult collectors. More transparent examples of this have occasionally caused controversy and dips in the show's quality:
From 1964 to about 1966 or so, "Dalekmania" (a Dalek craze created by how iconic and menacing the Daleks were) hit, and British stores were filled with toys, games, kids' clothing, cakes, Easter eggs, plates, Official Cosplay Gear, ice lollies, anything you can think of, all bearing the image of the Daleks. This unfortunately led to a period of the show's writers being forced by executive mandate to create monsters and worlds designed to be "memorable". This resulted in a slew of forgettable monsters such as the Voord and the Mechanoids and spectacularly rubbish-looking monsters such as the Krotons, Zarbi and Menoptera-Optera, most of which would copy the Dalek formula with some combination of 1) a rather garish design, 2) a distinctive speech quirk such as Accent Upon The Wrong Syllable, Robo Speak, Sssssnake Talk, etcetera that children were intended to imitate in the playground, and 3) very long serials introducing them and going into a lot of depth about their planet and culture (to create spinoff children's book opportunities). None of these forced attempts to create mascots were ever as effective as the Daleks, or the Cybermen (who were not designed to be anything other than terrifying), although it's worth noting that the Zarbi in particular were very popular at the time. A particularly obvious example of this kind of forced monster toyeicism is the Dalek War Room sequence in "Mission to the Unknown", which introduces several somewhat over-designed new species of alien◊ as creatures powerful and villanous enough that the Daleks are forced to negotiate alliances with them rather than just exterminating them outright, and also introduces the audience to their distinctive speech quirks. The fact that this was a Poorly Disguised Pilot for a Dalek TV show doesn't help.
Part of the reason the show was ReTooled into a Tuxedo and Martini-influenced spy series in the early 1970s was so that they could sell model kits and tin toys based on the Doctor's obligatory Cool Cars.
One of the reasons Robot Dog K-9 was added to the cast was because, as a Kid-Appeal Character, it was easy to sell toys of him. Tom Baker has claimed in interviews that he strongly disliked that about the character, as he felt the Doctor role had something of a messianic feel to it and it served as a constant reminder that he was just making commercial, money-hungry television.
John Nathan-Turner's conviction was that all the Doctors needed Iconic Outfits that they could sell as Official Cosplay Gear and that Executive Meddling, extreme Camp, Limited Wardrobe and Forced Meme were the ways to go about doing it. This resulted in a lot of WTH, Costuming Department? for a lot of viewers. This blog post on a Who cosplay community has some information about the costume designer's attempts to deal with this when designing the Season 18 Fourth Doctor costume (generally considered the least awful of the JNT-era outfits).
There is supposedly a mandate in the new series that every episode has to feature a Monster of the Week which could potentially create toy opportunities. If that's the case, this does some damage to the straightfoward drama "Father's Day", which is just about Rose trying to change her own past; the Clock Roaches are quite obviously forced in and only appear in that one episode despite many later stories involving paradoxes that the Reapers should be summoned by. It also hurts "The Woman Who Lived"; the quiet story of the Doctor and Ashildr/Lady Me crossing paths again centuries after the former immortalized the latter to save her life is plenty compelling and could have been even more so if it hadn't brought in Obviously Evil lion man Leandro to provide an alien invasion plot and action climax.
The biggest recent controversy over this was the allegation that the very unpopular "New Paradigm" redesign of the Daleks in "Victory of the Daleks" was done purely to create a new toy range (collect all the colours!), although the official explanation was that the 2005 Dalek design was created to be at "eye"-level with Billie Piper, and was too small in comparison to the very tall Doctor-Companion duo of Matt Smith and Karen Gillan. They even got a Product-Promotion Parade sequence when they first appeared, showing off their appearances and explaining their special power.
Averted with the sonic sunglasses of Series 9, which took the place of the sonic screwdriver that season as the Doctor's Iconic Item/all-purpose gadget but never became Official Cosplay Gear. Both Steven Moffat and Peter Capaldi liked the idea of a gadget any kid could pretend to have with no more than a pair of shades — but a significant portion of the fanbase was cheesed off and demanded the reinstatement of the screwdriver. Turned out that he got a new model screwdriver at the end of the Season Finale in a manner that provided Book Ends to him tossing away his previous model to young Davros in the opening scene of the season premiere, suggesting that the glasses were never meant to be a permanent replacement for it (he then used both items).
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Yu-Gi-Oh! The Abridged Series sells shirts with their more popular memes on them.
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The British beauty YouTuber Zoella attracted a huge backlash in late 2017 through this; although she'd already had numerous lines of merch and other branded products out, for Christmas 2017 she released, in association with the beauty/chemist's chain Boots, an advent calendarnote A calendar with doors for the days of December on it, which you open to count down to Christmas; there is usually chocolate or increasingly another small gift or item behind the doors. An advent calendar which had only 12 doors on it when the entire point of one involves it having at least 24. An advent calendar which contained small, cheap worthless items like a tiny notepad, a pen, a keyring, a scented candle, a tiny bottle of room spray and (most egregiously) a small cookie cutter. For £50note Most Brits would consider £10 a bit much for an advent calendar and most will usually buy one for well under £5.. She quickly garnered negative press, and didn't help herself when she claimed to have had no input on the contents of the calendar despite previously claiming to have full oversight and control of her licensed projects; in the process, also burning her bridges with Britain's biggest beauty chain by placing all the blame for it squarely on them. Watch JaackMaate's viciously scathing review of the contents of the calendar here.
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Tremors franchise offers In-Universe example. Let's say your hometown was attacked by giant subterranean monsters, who kill half of its inhabitants before being defeated by the other half. What do you do? Make money on it, of course! Over the course of subsequent movies and the TV series the main characters have become famous science and pop-culture personas, being featured in magazines and TV shows, starring in commercials and documentaries, opening theme parks, having the exclusive license and producing video games, comics, action figures and other merchandise based on the monsters. All while continuing to fight said monsters first occasionally (Tremors 2-3) and then on a weekly basis.
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Superman was the first comic book character to have a steady flow of merchandise through the 40s and 50s ever since he debuted on the four-color page.
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In The Bird Feeder #216, "Shameful Self-Promotion," Darryl breaks the fourth wall to try to help "his cartoonist" to sell some product.
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Pleasant Goat and Big Big Wolf has over 1,000 different products aimed at different demographics, including fashion products, home goods, skin products, school items, and different toys and electronic items.
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Heartcore:
An in-universe example: The Paladin Syranon Glaed, famous demon hunter and good-looking Beastman, has merchandise based on him in New Ayers due to his popularity with the people.
In real life, the author offers donation incentives in the form of pins, stickers, fridge magnets, and bookmarks.
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MegaTokyo is sometimes (jokingly!) accused of being nothing more than a front for the sale of novelty T-shirts and fashion accessories. There's been somewhat more truth to this in recent years, as the comic has suffered severe Schedule Slip, but new merch continues to come out on a regular basis and the store is, apparently, still decently successful.
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Homestar Runner sells T-Shirts, posters, action figures, DVDs, an album and other merchandise. It has become so successful, that the store is basically the creators' jobs.
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Cobweb and Stripes: A weekly Fan Webcomic that has its own merch department in the artist's RedBubble store, where readers can purchase images from the strip on various items.
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Jacksfilms sells various articles of clothing, which show up in his videos a lot.
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Pretty Cure sells a variety of dolls, plushies, and toys based on the weapons/trinkets seen in the show. The dolls have been made since the original series, while the plushes started production in around 2008 (meaning only the Futari wa Pretty Cure Splash★Star girls don't have them).
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After the success of the Frozen and Encanto merchandise in particular, Disney went all out with merch for their company centennial Milestone Celebration canon film Wish, most of it featuring the Anna/Mirabel-esque heroine Asha and the tailor-made-for-plushies Cute Mute Star.
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Street Hawk, a.k.a. Knight Rider on two wheels, was introduced late in India, and became a huge hit with viewers. Cashing in on this fan following, Funskool, who retailed G.I. Joe toys in India, released a retooled, black painted Rapid Action Motorcycle and Snake Eyes combo as an unlicensed Street Hawk toy.
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Tokusatsu series, especially the Super Sentai and Kamen Rider franchises, exist to sell merchandise. From the transformation devices and trinkets, to expensive and highly articulated figures, to just about everything else you can imagine, the success of the series is less about the ratings it pulls in, and more about the profit its toys make. Naturally, its derivations Power Rangers and Kamen Rider Dragon Knight are exactly the same.
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In the Phase World setting, there is a whole sector of the citadel held by Naruni Enterprises, which is not just occupied by ranges, training courses, hangars, sales offices and many a weapon store; there is a hell of a lot of merch available in-universe. Model tanks and robots, all manner of toy weapons, clothing, non-combat items, adventuring gear, and all manner of media including holographic movies and virtual video games, all so people remember their name, eg. they like the weapons in the video game so they go shopping with Naruni first when they decide to go become a galactic mercenary, they remember having a toy weapon or collection of diecast starfighters as a kid...
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In-universe for Empowered. In-story, there are official Superhomey ringtones and themed T-shirts (and panties), plus action figures of their Rogues' Gallery.
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Spaceballs, being a spoof of the film that started the super-merchandising trend, spoofed the phenomenon as much as it could. Apparently, when Mel Brooks asked George Lucas for permission to make a Star Wars parody, Lucas would only say yes if there was no merchandising associated with the movie. Brooks thought it was an odd thing to insist on and decided to tweak Lucas about it by having the film shill a series of nonexistent and increasingly bizarre tie-in products ("Spaceballs: the toilet paper! Spaceballs: the flamethrower!"). It also started shilling for the home video release of the movie before it was finished (the villains use it to find the heroes by watching ahead in the movie) and made a point to show Dark Helmet playing with his action figures.
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Similarly to the TRG example, the Game Grumps have T-shirts with their 'Grump Heads' displayed on them.
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Also exploited in the film National Treasure, where the protagonist Gates smuggles the Declaration of Independence out of the U.S. National Archives by disguising it as a replica from the gift shop, which costs him $35.
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Fairy Musketeers gets a special mention as it literally started its life as a bonus OVA for a collectible figure. Following the unexpected success, the resultant TV show is chock full of blatant plot changes to accommodate merchandising.
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The Lord of the Rings movies expanded their merch into replica weapons, shields, helmets, costumes, flags, pipes, and jewelry worn by the characters, along with the more prosaic buttons, pins, books, posters, mousepads, and t-shirts.
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MSF High: While not directly merchandise driven, Trading cards check, table top RPG rule books check, commission's and reward points check.
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Fark, despite being already self-sufficient thanks to its traffic generating scads of clickthroughs, has recently started offering T-shirts with the joke headlines and tags for stories featured on the site.
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Due to it being the most popular video game series of all time, the Super Mario series has had a huge range of merch that can be found around the world. Of course, there's the usual stuff like action figures, plushies, clothing, household goods, food, bedding and school supplies, to the weird stuff like tote bags, toothpaste, baby walkers and even branded gummy vitamins.
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Being a icon of Georgian's children media, I'll Return as the Rain has numerous kinds of merchandise. Among other things, there are plush toys of Guda-Guda, several picture books based on the short, and brand crayons.
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Sailor Moon became such a franchise that branded merchandise still sells quite well with now-adult childhood viewers of both sexes, from Hot Topic man-sized Sailor Moon t-shirts to expensive 20th anniversary revival makeup sets, bras and panties. This Multiple Demographic Appeal continues to be exploited with Sailor Moon Crystal, with Bandai selling Swarovski crystal "tiara rings" at over a hundred dollars a pop.
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The Phantom of the Opera has such licensed merchandise as music boxes, jewelry, figurines, and snowglobes on top of mugs and tees. Available soundtracks include ones for the original London cast, original Canadian cast, and the movie — and then there are the foreign-language recordings. The sequel Love Never Dies pushed jewelry, key rings, magnets, etc.
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While Heroes Reborn is generally hated, some figures were released based on it:
Iron Man's armor from Heroes Reborn: Iron Man was popular enough that both Toy Biz and Hasbro made figures of it.
A re-release of a Fantastic Four box set for the Toy Biz iteration of Marvel Legends features Mr. Fantastic and the Invisible Woman in their Heroes Reborn: Fantastic Four costumes.
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Happy Heroes has had all sorts of action figures and plushes, among other toys, made for it. One of the non-action figure/plush toy series is very much like the LEGO sets where the Supermen's Car Knights are built with similar parts and the Supermen themselves come as minifigures.
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Despite online exclusives like Creative Galaxy still being somewhat niche, it has managed a couple, unsurprisingly sold through Amazon. There are two different t-shirts, one targeted towards boys and the other towards girls. The other is an artist's belt that looks like the won worn by the show's star Arty and includes various art supplies such as a coloring pad, doodle pad, water pads, sticker books, crayons and paintbrushes.
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