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The Moral Substitute

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Sometimes, even the Moral Guardians have to accept that The New Rock & Roll isn't going away. They can't stop people from watching, reading, playing, or listening to it, and even if they succeed in instituting a Censorship Bureau, it's still not likely to be up to their uncompromising standards.
Well, if you can't beat 'em, join 'em. If those works aren't up to their standards, they will make works that are. And they can even throw in a message about their beliefs and views in these works. Thus they make The Moral Substitute. So now all those children can have their fun, while their responsible parents don't have to worry about that strange new music they didn't grow up on. Everybody wins and nobody loses, right?
If everything works out, sure. However, almost by definition, creating the Moral Substitute means directly competing with what it is the substitute of, while explicitly targeting a more specific demographic. Imagine creating a competitor to Coke and Pepsi but targeting only middle-aged mothers at the expense of appeal to the general population. If that sounds like a troubling investment to you, then you see why production values tend to be lower with many of them having No Budget. Adding to the complications of course is the need to produce absolutely nothing even mildly offensive to the specific demographic you are targeting. Put it all together and the Moral Substitute suffers from a reputation of at best being an overly bland case of Follow the Leader with very obvious Black-and-White Morality, as moral substitutes don't allow room for any moral ambiguity. And those that weren't offended by the original are very unlikely to embrace this product (even if they are technically part of the target demographic). At worst, many of these Moral Substitutes enter the So Bad, It's Horrible territory, regardless if its target demographic likes it or not.
Of course if you are in the target demographic you just might appreciate something catering to your particular mindset. Cue possibly small but reliable following. Enough of this exists to keep the phenomenon going as new media fads emerge. All too often even some of them feel pandered to, since all too often someone tries to do "the [x] version of [y]" they push the "x" far too hard and don't pay enough attention to what made "y" successful in the first place.
As one might expect, these works may end up coming across as Totally Radical and/or a Poor Man's Substitute, and might give the impression that morality is Popularity Power and breed the message that moral acts are worth performing only if they're "cool". Not only will that make even the most moral people cynical about morality, but kids who have already declared themselves or have been declared by others as uncool will not be deterred — and in fact might even be encouraged — to do bad things, especially if they wanted to be bad in the first place.
This trope was codified by American fundamentalist and conservative evangelical Christians. They are often vigilant Moral Guardians, they represent an enormous market, and their sheer doggedness has turned the idea of a "Christian alternative" into an entire subculture with its own music, movies, books (including booksellers), and video games, some of them of genuinely high quality and able to compete with "mainstream" works toe to toe. But it is not limited to them not by any stretch of the imagination. The global spread of American popular culture (just maybe funded by the CIA) forced the Soviet Union and the Warsaw Pact to work very hard at this. They created their own Boy Scouts, their own pop music, their own action movies, their own Westerns, even their own chewing gum, in a valiant but unsuccessful attempt to keep out that decadent bourgeois stuff from the West. There are even Nazi examples of this trope, from both the original article and from neo-Nazi groups.
This is a Super-Trope of Christian Rock, but less so than you'd expect, especially as time has gone by. While it may have been true in the genre's early days, since then Christian Rock has evolved in different directions from the rest of rock and carved out a separate identity, and the genres usually don't match very closely; they have fairly little in common today beyond the name and the use of guitars.
Not to be confused with Good Counterpart, or Morally Superior Copy, which is when a clone or other sort of duplicate proves to be morally superior to their original template.
Compare and contrast Religious Edutainment, which similarly aspires to teach morality but doesn't necessarily mimic secular works. See also Religious Redub, when a secular show is repackaged to have religious content.
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Bob Roberts parodies this idea by having the title character as the fanatically conservative child of hippies who uses the folksy musical style of '60s protest songs, with their left-wing populist themes, to express his decidedly right-wing ideology.
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The controversial Ethnic Cleansing. You play as a Nazi skinhead or a Klansman who goes on a rampage through the ghetto and the subway, murdering black Gangbangers (who make monkey and ape noises), Latinos (who are dressed like banditos and say "I need to take a siesta" when shot), and Jews (who are dressed like Hasidim incarnate and shout "oy vey!" when shot). As you can probably guess, it was made by a white supremacist/neo-Nazi group.
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PBS may have not meant for Mister Rogers' Neighborhood to be a moral alternative, but Fred Rogers himself was another matter. A Presbyterian minister with a keen interest in child development, he was repulsed by what he saw on television and sought to put on something more wholesome. He succeeded gloriously.
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Baidu for Google
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Viz magazine's Modern Parents have started their own more progressive versions of the Internet ("CareNet") and Greenpeace, complete with a motorised inflatable dinghy named the Rainbow Peace-Worker. Readers familiar with the characters can probably guess how successful they were.
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A big part of the viral popularity and success of Lil Nas X's hit "Old Town Road" is that it, a silly country rap song mostly about life in the country (with sung verses by country legend Billy Ray Cyrus on the most well-known version), was this to the violent, sexualized and lurid Trap Music and dark & dreary Soundcloud rap that dominated American hip-hop in the late 2010s, having only a few references to Lean, adultery, and "boobies" that were relatively easy to censor out, turning it from just a meme on TikTok into a chart-topping global smash hit.
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Chip Chilla is essentially Bluey with more conservative / right-leaning values.
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An unintentional example; Lord Of The World is something of a Catholic counterpart to the Evangelical Protestant Left Behind. What makes it unintentional is that it was written in 1906, well before Left Behind came out.
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There have been a few attempts at Christian pro-wrestling promotions, including Vince Russo's Ring of Glory promotion (which featured appearances by the likes of Abyss and Ron Simmons, and put out its own home video entitled The Great Commission) and the Texas-based Christian Wrestling Federation.
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There are Christian Choose Your Own Adventure-type series, like Choice Adventures and What Would You Do? One was on the dangers of Satanists, New Agers, and — for some reason — environmentalists.note Perhaps a misinterpretation of the Gaia Hypothesis as a call to pagan Earth-worship. One of the endings for the latter plot involved starting a Christian environmental club.
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National Alliance leader (and secret author of The Turner Diaries) William Luther Pierce was well aware of the irony. He despised rock music and preferred that young people listen to classical music or opera, but was pragmatic enough to decide that if white youths were immature enough to be into the rock scene, that was what his label Resistance Records was going to give them (provided it could impart a "white power" message, of course).
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The Simpsons, with its broad satire of American pop culture, has parodied this trope on more than one occasion, often involving the rabidly Christian Ned Flanders.
The episode "I'm Goin' to Praiseland" has Ned Flanders opening a theme park called Praiseland, a parody of Heritage USA and the Holy Land Experience. The park quickly becomes a dud, with visitors finding it too focused on Sunday School-style evangelism at the expense of entertainment, until an apparent miracle at the park (actually the result of a dangerous gas leak) causes attendance to skyrocket. Unfortunately, when Homer and Ned discover the gas leak that could turn into a gas explosion that could kill everyone if it comes into contact with a flame, Homer & Ned stop the orphans from lighting candles by pushing them away, which shocks the visitors into leaving Praiseland, which is shut down for good in the midst of the controversy.
In "Alone Again, Natura-Diddily", Rod and Todd Flanders are seen playing Billy Graham's Bible Blaster, a parody of Christian video games.
In "Lisa vs. Malibu Stacy", Lisa, disgusted by the questionable messages that the Malibu Stacy doll (a parody of Barbie) sends to young girls, creates the Lisa Lionheart doll as a more positive role model. She even gets help in designing the doll from Stacy Lovell, the original designer of Malibu Stacy who was kicked out of the company she created. Unfortunately, Lisa Lionheart flops despite a ton of hype, with everybody distracted by the new Malibu Stacy doll (with new hat!) that came out on the same day.
In "Homer's Barbershop Quartet", Ned was offering trading cards similar to baseball cards but based on religious figures. Bart, Milhouse, and Nelson were actually a little intrigued and almost fell for it until Ned told them that "learning about religion can be fun", the boys run away.
In "Homer & Ned's Hail Mary Pass", after Homer does a victory dance which Ned catches on video, it becomes a viral sensation, leading to Tom Brady, LeBron James, Michelle Kwan, Yao Ming, and Warren Sapp asking Homer to show them his victory dance. Later on, when Homer is asked to choreograph the Super Bowl halftime show, he can't think of anything, so he asks Ned Flanders for help, and Ned decides the Super Bowl would be the perfect venue for his halftime show about Noah's Ark. After the halftime show concludes, the Super Bowl audience hates it, accusing Homer & Ned of using the Super Bowl halftime show as a platform for promoting and imposing Christianity on the country with their "blatant display of decency".
In "Sex, Pies, and Idiot Scrapes", Ned mentions "AD/BC": A Christian cover band of AC/DC. One of their hits being "Kindly Deeds Done for Free".
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Even pornography is not immune to this trope. Larry Flynt, upon briefly becoming a born-again Christian in 1977, tried to redesign Hustler magazine into a moral alternative to Playboy and Penthouse, mainly by showing married couples and promoting a message of sex-positivity (within marriage, of course). The first issue published after his conversion quoted him as saying "we will no longer hang women up like pieces of meat." This brief period where Hustler was a Christian skin mag ended the following year when Flynt survived an assassination attempt at the hands of a white supremacist, who was upset over how the magazine featured interracial couples. This left Flynt paralyzed from the waist down, and he renounced Christianity soon after.
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Grand Theft Auto V's fictional TV shows include two parodies of this trope:
Kung Fu Rainbow Lazer Force is a kids' animated series that can be described as a Christian version of Power Rangers, pushing the morality of conservative American evangelicals. To be exact, it pushes it off a bridge, with an anvilicious pro-abstinence message, embarrassingly bad "science", and crude attacks on homosexuals by obvious self-hating closet cases. It also plays up Americans' tendency to be overly prudish about sex and not nearly prudish enough about violence; the show's fight scenes are sometimes pretty much Gorn, despite being meant for children.
Impotent Rage is a similar parody of Captain Planet and the Planeteers, and of the "limousine liberal" worldview and liberal moralism in general. The attempts made by the eponymous superhero (a mix of Bruce Wayne and Ted Turner) to improve the world invariably make things worse, such as when his destruction of a factory owned by a Corrupt Corporate Executive (who wasn't even very corrupt) puts the striking workers he was trying to help out of their jobs.
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The white power alternative RPG Racial Holy War (for a rather loose definition of "moral"), which you can find a "review" of here.
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The Tuttle Twins is a kids' book series with pro-capitalistic and libertarian viewpoints. It is marketed as a 'pro-freedom' alternative to basically every other kids' franchise. There's also a crowd-funded cartoon series based on the books, which is again supposed to be a right-wing alternative to "leftist propaganda" like Gravity Falls, Steven Universe, The Owl House, Blue's Clues & You!, Sesame Street and Xavier Riddle and the Secret Museum (and it borrows a lot from Falls and Xavier).
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The Eagle was launched by an Anglican vicar who saw local children reading adult-oriented American horror comics, and wanted them to read more wholesome material. He made sure to focus on quality, and brought out a very popular and fondly remembered comic which gave us Dan Dare (who was originally created as a sort of military chaplain in space, but changed to a straightforward pilot to better appeal to children).
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And according to the creators of Avenue Q, Sesame Street did have plenty of genuinely subversive elements, though in a good way. The multiracial cast (including Benevolent Monsters), emphasis on learning, literacy, logic, and tolerance, and tackling of serious real-world problems in Very Special Episodes are exactly the kinds of things Moral Guardians are known for complaining about.
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The author's stated reason for writing Hogwarts School of Prayer and Miracles:
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Anglican vicar G. P. Taylor wrote the Shadowmancer series as a response to both Potter and His Dark Materials, which he considered to be anti-religious propaganda.
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Impotent Rage is a similar parody of Captain Planet and the Planeteers, and of the "limousine liberal" worldview and liberal moralism in general. The attempts made by the eponymous superhero (a mix of Bruce Wayne and Ted Turner) to improve the world invariably make things worse, such as when his destruction of a factory owned by a Corrupt Corporate Executive (who wasn't even very corrupt) puts the striking workers he was trying to help out of their jobs.
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Dumbing of Age:
Joyce's favourite childhood show, Hymmal the Humming Hymnal (a parody of Psalty The Singing Songbook), with messages like "All the good things we do are God working through us". Joyce shows atheist Dorothy one episode of it, and Dorothy admits afterward that she was never going to enjoy it.
Another strip uses one of the real versions to illustrate Joyce's upbringing, when she observes that some board game geeks at a party are playing "some kind of secular version of Settlers of Canaan".
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Johnny the Walrus is an anti-transgender children's book created as an alternative to LGBTQ-positive children's books.
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High School Musical is a pretty tame movie series, but there is still a religious alternative: Sunday School Musical, released by The Asylum under their Faith Films imprint - although in this case, the reduced production values aren't due to this trope so much as due to the M.O. of The Asylum being reduced production values.
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Kung Fu Rainbow Lazer Force is a kids' animated series that can be described as a Christian version of Power Rangers, pushing the morality of conservative American evangelicals. To be exact, it pushes it off a bridge, with an anvilicious pro-abstinence message, embarrassingly bad "science", and crude attacks on homosexuals by obvious self-hating closet cases. It also plays up Americans' tendency to be overly prudish about sex and not nearly prudish enough about violence; the show's fight scenes are sometimes pretty much Gorn, despite being meant for children.
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The Last Days Trilogy tells the same story as Left Behind, but preaches a pre-wrath Rapture instead of a pre-Tribulation Rapture.
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King of the Hill:
The first Halloween Episode, "Hilloween", has a Moral Guardian do her best to ban Halloween in Arlen out of her belief that it's Satanic. As an alternative celebration for the local kids, she sets up a "Hallelujah House", which served mainly to beat them over the head with such Christian Aesops as "Premarital sex kills instantly". As conservative as Hank is, he finds the holiday perfectly enjoyable as is and objects to her efforts.
In "Reborn To Be Wild", Bobby gets interested in Christianity due to a group of devout skateboarders and connects to a Christian rock preacher. Hank spends most of the episode looking kind of bad (since he started off wanting Bobby to care more about their faith, but hates the direction he's taking with it), but in the end he explains that he just doesn't want Bobby to treat something that should be important as a mere fad, like his long-forgotten Troll Dolls and Tamagochi.
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The Berenstain Bears started out as a secular series of children's books, but when Stan Berenstain died in 2005, his son Mike took over the series and began incorporating Christian elements, including a Christian-themed spinoff series called Living Lights. Mike has stated that this was because of the fandom the series had among Christian parents; while he and his family were Jewish, and Jan and Stan Berenstain had long insisted that the series be secular so as to keep their appeal as broad as possible (hence why there was never a Hanukkah-themed book), the books' G-rated morality made them a hit among Christians, leading Mike to write new books aimed at them for a Christian publisher.
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The producers of the 2017 period musical Ang Larawan cited similar reasons as to why they came up with the film, describing it as an "alternative" to the countless rom-coms and horror movies mainstream studios churn out every so often, though they did not necessarily intend to compete toe-to-toe with the big-ticket entries.
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Follow JC Go is the Catholic counterpart to Pokémon GO. Instead of catching Mons, you collect both Catholicism's ever-updating roster of saints and characters from the Bible. Instead of battling or rival factions, players collect characters by answering Bible trivia questions - if the player answers correctly, the charcters join their Evangelical Team, or "eTeam." "Follow JC Go" also places more emphasis on the pilgrimage-like aspects of walking games, forcing players to trek to random spots on a map to receive a character. Players can revitalise their health by amassing food, water, and "spirituality," the latter being achieved by visiting a church or hospital for a quick prayer.
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Gospel Duck is a children's Christian multimedia character that just so happens to have the exact same distinct voice as Donald Duck.
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There's a Christian edit of Jay Jay the Jet Plane, in which the original voiceover narration and some dialogue is replaced with audio mentioning God and the Bible.
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There was a PC game spawned by the Bibleman video series by a company called Covenant Studios. It played sort of like Diablo with jerky controls, sprites that moved at a snail's pace and weapons of a purely defensive nature — even the character who had a laser gun at the time. Instead, there's a clunky system to destroy enemies with random Bible passages. To top it all off, Bibleman, the character the series is named after, has to be unlocked before players can take control of him. Oddly, despite this winning combination, the purported PlayStation 2 and Game Boy Advance versions never materialized. At last check, the developers' site had disappeared off the face of the internet.
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Similarly, there's also a significant number of "Amish romance" books for a Christian audience that seem to be intended as a moral substitute for Fifty Shades of Grey style books. Many actual Amish people aren't amused by this, since the authors are typically not themselves Amish and they feel it portrays an inaccurate version of their lifestyle that's actually a mouthpiece for evangelical Christian values, especially around concepts of sexuality and salvation, that they do not share.
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JOT was made as a Moral Substitute for Davey and Goliath, believe it or not. More specifically, it was made to be a Southern Baptist equivalent of the show.
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A brief episode in Persepolis depicts the Islamic Republic of Iran trying to develop a Disney-style theme park based on their own mythology. They obviously didn't think this through: Iranian myth is full of unveiled women (and pagan gods, being a pre-Islamic mythology), and once they saw the design they realized that they could neither rewrite their mythic characters nor put veils on them, and they called the whole thing off.
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Lewis' other multi-book morality play, The Space Trilogy, is a subversion. The books start out as a very upfront religious allegory and then turn out to secretly be political allegory instead, with the somewhat Christian-unfriendlynote Christian views on war are complicated. For more info, see Just war theory and History of Christian thought on persecution and tolerance on The Other Wiki. aesop that violence is sometimes necessary to do good (granted, this concept also turns up in the Narnia novels and was played up in the big-screen adaptations).
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Old Fashioned was deliberately positioned as this to the film version of Fifty Shades of Grey, down to both films being released on the same date (Valentine's Day 2015).
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Throughout its history, the Harry Potter series by J. K. Rowling has attracted controversy from all sides despite its success, leading to a number of books being embraced as counterpoints to it.
As noted above, this happened to C. S. Lewis' The Chronicles of Narnia, which many conservative Christian parents embraced as as a more Christian-friendly version of Potter.
Anglican vicar G. P. Taylor wrote the Shadowmancer series as a response to both Potter and His Dark Materials, which he considered to be anti-religious propaganda.
The Science of Winning trilogy by (allegedly) Nikos Zervas, better known by the title of its first book Children vs. Wizards, is a Russian example, written to preach Orthodox Christian religion and morality. The kid heroes team up with a Russian soldier to infiltrate an occult academy in Scotland, with the villains being thinly-veiled parodies of Rowling and the protagonists of the Harry Potter books (as in, the names are nearly identical with only a few letters changed). For good measure, it was also nationalistic, queerphobic, antisemitic propaganda that depicted Russia as a bastion of godly values under siege from the decadent, Satanic West.
This happened in the other direction in the late 2010s, as Rowling became an increasingly controversial public figure and her books underwent a more critical reappraisal as a result. This led many disillusioned former fans of her work, looking for a more acceptable substitute for a series of books that they felt they could no longer enjoy or share with their own children, to go back and gave various other children's and young adult fantasy book series from that time a second look. One of the big beneficiaries of this was The Camp Half-Blood Series by Rick Riordan, which was not written as a substitute but was embraced as one anyway due to Riordan's more inclusive stories and characters, such that a Disney+ adaptation of Percy Jackson and the Olympians was announced in 2022.
The Jeremiah School is a Christian fantasy story that has been inspired by Harry Potter and is aimed to be its moral substitute, with young people becoming prophets (or "Jeremiahs") instead of wizards and witches that go to a special school for prophets. Its Magic Is Evil message is brought forth in the mention that a competing school, the Luciferian Academy, teaches its students how to dabble in "the unholy arts", and also three of its students are Corrupted Character Copies of Harry, Ron, and Hermione from Harry Potter.
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A Matter of Faith serves as this for God's Not Dead. The original film argues that evolution is true and compatible with Christianity. This film provides creationists with a film that's similar but advances that perspective.
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SpineChillers Mysteries, a Christian answer to Goosebumps. Similar cover font and art design, but all the spooky stuff turns out to be faked (because Satan has no real power), and prayer works coincidental miracles. Strangely enough, there were alternate printings of the books that took out the more overt religious references.
There was, curiously, one exception to the rule that all of the hauntings in the series were faked, that being "Attack of the Killer House", where what seems to be a berserk, haywire robot turns out to be... a berserk, haywire robot.
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Air America Radio was created as the liberal alternative to conservative talk radio, and managed to pick up such hosts as Jerry Springer and former Saturday Night Live stars Janeane Garofalo and Al Franken (a future senator). It sputtered on for several years on corporate life support (Even Neal Boortz, noted for his opposing views, donated money) before it got shut down.
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Parodied in a viral campaign for Dante's Inferno, which offered a game at the complete opposite end called Mass: We Pray. And naturally, it was presented as a game using Wii-like technology. The punchline was that, whenever you clicked any link on the fake website for the game (which is now dead), you got a message more in the style of the real game informing you that performing mass without a real Catholic priest falls under the sin of Heresy.
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In "Lisa vs. Malibu Stacy", Lisa, disgusted by the questionable messages that the Malibu Stacy doll (a parody of Barbie) sends to young girls, creates the Lisa Lionheart doll as a more positive role model. She even gets help in designing the doll from Stacy Lovell, the original designer of Malibu Stacy who was kicked out of the company she created. Unfortunately, Lisa Lionheart flops despite a ton of hype, with everybody distracted by the new Malibu Stacy doll (with new hat!) that came out on the same day.
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PETA also has a version of Super Mario Bros. on their web site called Super Chick Sisters. The main characters have to save Pamela Anderson from Colonel Sanders and the evil Kentucky Fried Chicken lair.
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Gamera was originally intended be a more kid-friendly alternative to Godzilla, featuring a relatively non-threatening, Friend to All Children giant monster in a series that was lighter on the carnage and senseless death... though ironically was just as gory if not more than the Godzilla series, even after the second film which were relatively less kid-friendly. The '90s reboot trilogy starting with Gamera: Guardian of the Universe moved away from this depiction to great success and spawned two increasingly darker sequels Gamera 2: Advent of Legion and Gamera 3: Awakening of Irys, but Gamera the Brave went for a middle ground between the serious and sillier aspects of the franchise without compromising either aspect.
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The Jeremiah School is a Christian fantasy story that has been inspired by Harry Potter and is aimed to be its moral substitute, with young people becoming prophets (or "Jeremiahs") instead of wizards and witches that go to a special school for prophets. Its Magic Is Evil message is brought forth in the mention that a competing school, the Luciferian Academy, teaches its students how to dabble in "the unholy arts", and also three of its students are Corrupted Character Copies of Harry, Ron, and Hermione from Harry Potter.
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The Tales of Beedle the Bard: According to Professor Dumbledore's notes, some of the stories in this collection of children's stories from the same universe as Harry Potter attracted the ire of certain members of the wizarding community, leading to the creation of moral substitutes for these stories.
"The Wizard and the Hopping Pot" portrays a Muggle-hating wizard being taught a lesson and thereafter using his magic to help the local Muggles. At the time it was first published In-Universe, Muggle persecution of wizards was gathering pace and many wizards were coming to regard those of their kind who associated with Muggles with suspicion. This led to a revised version of the story being written, in which the titular Hopping Pot chases and swallows Muggles who are hunting the wizard, but releases them in exchange for a promise from those that are left that they will leave the wizard to practise magic in peace.
As a child, a witch named Beatrix Bloxam was so traumatised by overhearing "The Warlock's Hairy Heart", the darkest story in the collection, being read to her older cousins that she later rewrote several wizarding children's stories, including most of Beedle's, to make them more suited to children's innocent ears. The result was The Toadstool Tales, which were so Sickeningly Sweet and filled with twee language that they made children physically sick on hearing them.
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The PAX television network was intended to be a family-friendly alternative to the major broadcast networks, but ended up being mostly infomercials and reruns, along with at least two notable originals (Sue Thomas: F.B.Eye and Billy Ray Cyrus as Doc). It's since changed its name to Ion Television and its programming now consists entirely of infomercials and reruns, with the occasional movie during prime time hours (including, oddly enough, Hogfather during the Christmas season). It later consisted of reruns from CBS primetime shows, including Ghost Whisperer, NCIS, and Criminal Minds, indicators of some definite Network Decay. In 2015, ION acquired the American first-run rights to the Canadian drama Saving Hope (picking it up from NBC), seemingly in an attempt to be this trope applied to series like Grey's Anatomy and House.
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Spiritally Correct Bedtime Stories serves as this to Politically Correct Bedtime Stories, with the political correctness of the latter replaced by heavy religious themes.
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The Jewish Superman clone "Shaloman", who'll help anyone who shouts "Oy vey!".
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Cimorelli. Combined with Bowdlerization, they function as the "Good girl role models" substitute to mainstream girl groups. It does help that they have a Catholic upbringing.
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The Marriage Chronicles has a cover reminiscent of Love Actually and similarly boasts the concept of following multiple couples and their love lives, but the film comes down heavy on the "saved" aspect of Christianity and it's all married couples.
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There have been several attempts at Moral Substitutes for Pokémon cards, such as Christian Power Cards, featuring characters from The Bible, and Apocamon, which are creatures from the Book of Revelation Pokémon-style.
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Fear, Loathing and Gumbo on the Campaign Trail '72: In this Alternate History story's Sequel Series, the authoritarian regime that takes over America in the '80s promotes It's a Wonderful Life as a "pro-American" alternative to Charles Dickens' A Christmas Carol, which was seen as anti-capitalist. Furthermore, with the US' relations with the UK (along with just about the rest of the civilized world) pretty well frozen by that point, a quintessentially British story was deeply unpopular with the political classes. It's a Wonderful Life, by contrast, was seen as promoting a conservative message of wholesomeness, the free market, and American values. Of course, this backfires once people start seeing the villainous Henry Potter as representative of the far-right corporate plutocrats running the US; posters of the President's face with "Potterville" written across them start popping up at protests around Christmas.
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The Gospel Bill Show serves as this to other Western series, though it was produced during a period where the genre was not commonly seen outside of reruns.
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Onesimus: A Quest For Freedom is a modified version of Jill of the Jungle based on the Epistle to Philemon - a very slightly modified version. Beyond editing Jill into Onesimus, a few reskinned enemies, and dropping Bible verses into the game here and there, it's pretty much exactly the same game, right down to Onesimus using Jill's voice samples.
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Reefer Madness: The Musical: in the film version, at the end of "Listen To Jesus, Jimmy," Jesus challenges Jimmy to "take a hit of God" and see if he can "handle the high". Jimmy refuses, saying, "I've got a new god now!"
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The Outfield patterned themselves as moral substitutes for the big Arena Rock acts of the 1980s, with guitarist John Spinks often mentioning in interviews that the band was "totally into not smoking or doing drugs".
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For those who prefer the preterist interpretation of the Book of Revelation, The Last Disciple series by Hank Hanegraaff and Sigmund Brouwer has you covered, with its story sticking closer to the latter end of the 1st Century AD.
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PragerU creates cartoons for kids on their website, like Leo and Layla, which has the titular characters traveling back in time to meet conservative figures of the past, e.g. Ronald Reagan. When Blue's Clues & You! debuted a music video featuring a Pride Parade, moral panic ensued and PragerU took this opportunity to promote their cartoons as moral alternatives.
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The New Basic Readers were a series of grade school primers published in the 1930s through the 1960s, featuring, among other characters, Dick and Jane. They were published for the public school market. A division of this company, the New Cathedral Basic Readers, were the Catholic School equivalent. They kept all the secular stories of the original, but would add a few religious-themed stories (e.g., the kids read a Bible story, or buy a Blessed Mother necklace for their mom, or have a nun for their teacher).
There was also a version for Seventh-Day Adventist schools.
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The brand was involved in controversy in the early 2000s over conservative claims that the company's charitable contributions supported pro-choice and gay rights groups,ExplanationThe brain paired with the organization Girls Inc. to sell a set of then-popular rubber writer bracelets. Girls Inc, along with many pro-feminism messages, supports abortion rights and LGBTQ+ rights, and this outraged conservative Christians who called them pro-abortion and pro-lesbian. and again in the 2020s over trans youth support.Explanation again Two of their "A Smart Girls' Guide" books, A Smart Girl's Guide: Body Image and A Smart Girl's Guide: Tough Stuff, included discussions about and offered some mild support for trans children, encouraging children to speak to trusted adults about their feelings and be who they are inside. Body Image got the most heat from conservative outrage news, saying that American Girl was trying to "encourage" children to sneak behind their parents backs to be trans and get hormones/surgeries. Both books ended up quietly being discontinued. In the aftermath of both controversies, several alternate doll brands popped up promoting themselves as the more moral alternative to the brand—and in some cases all but called out American Girl by name when criticizing "other" companies in their publicity, sometimes directly. These brands include Beautiful Girlhood by the conservative Vision Forum brand and A Life of Faith (which used the public domain Elsie Dinsmore series as their foundation). Since American Girl remained the leader in brand recognition and marketing, most of these rivals have quietly gone out of business, with new ones popping up regularly and lasting for various lengths of time.
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From its founding in 2000 until 2015, C28, named for the Bible verse Colossians 2:8note "See to it that no one takes you captive by philosophy and empty deceit, according to human tradition, according to the elemental spirits of the world, and not according to Christ." was the Christian version of secular "alternative" youth clothing brands like Hot Topic and Ecko Unltd.
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Inverted by Cards Against Humanity, which is a self-consciously immoral alternative to the relatively tame Apples to Apples. Both have Christian alternatives as well.
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Dance Praise is a Christian equivalent to DanceDanceRevolution and Just Dance, which features the music of a number of more poppier CCM acts.
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Author Todd Hignite suggested that Chick Tracts were made as a substitute for Tijuana Bibles, which are short, pornographic, Underground Comics typically featuring unauthorized appearances of copyrighted characters. They both have similar format, writing styles, and try to appeal to similar demographic, with Chick tracts instead focusing on Evangelicalism as opposed to Rule 34. But in doing so, Jack Chick was Two Decades Behind, because by the time he started drawing his tracts in The '60s, the Tijuana Bibles had largely disappeared (replaced by the countercultural Underground Comics movement).
One interesting exception is the tract "Angels". Its target is Christian rock music. According to Chick, all rock music stems from Satan, and musicians who give their music Christian themes are playing right into his hands.
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VeggieTales is a Christian Moral Substitute to (often Merchandise-Driven) Saturday morning cartoons. Unlike most examples here (and indeed, contrary to the expectations of those who haven't watched it), it's actually high quality for its genre and is often enjoyed beyond the Animation Age Ghetto and even beyond its Christian target audience (to wit, the jokes are actually funny and the references are actually clever, and it's wholly independent of the show's religious angle), in addition to having pioneered the use of 3D in children's animation. When it was syndicated for national broadcast, all references to Christianity were removed, and after a Creator Backlash and protests from Moral Guardians, the references were restored.
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The short lived "Little Ark" series was this to Living Books, with the stories based on ones from The Bible rather than picture books.
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Dooley and Pals was one of many Barney & Friends imitators, with the same premise of kids hanging out with a fantasy creature, but a Christian-themed version of it was created alongside the secular version, under the name "The Dooley and Pals Show Children's Ministry". The only change made for the Children's Ministry version is that the "Fun Facts" segment is replaced with "Fun Bible Facts", with Bible quotations relating to the episode's Aesop. note  There isn't a "Children's Ministry" version of every episode, but Smile of a Child aired the whole series anyway. Other variants on the Barney theme include:
The songs from the 1990s show The Reppies were (awkwardly) redubbed to mention God for airing on Christian-oriented channels such as Smile of a Child.
The Huggabug Club aired on both Smile of a Child and PBS. There is a trio of costumed characters, one of which is implied to be Jewish, and references are occasionally made to both Judaism and Christianity.
Colby's Clubhouse is more direct and deliberate, with the titular anthropomorphic computer telling his large troupe of singing, dancing children about God and referring to the Bible. It did have a spinoff called "Colby's Place", a Christian KidCom.
The Donut Man, starring Rob Evans. It gave birth to the Almighty Loaf.
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Mallard Fillmore was launched as a conservative counterpart to the left-leaning Doonesbury. It's not unusual for newspapers to run both strips side-by-side.
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A week-long arc of Foxtrot strips was about Andy joining the group "Mothers Against Gory Games" (or M.A.G.G.), which apparently takes it upon themselves to make moral substitutes of violent games. Peter (who spends the week playing "Nice City" and is appalled to discover titles like "Resident Good", "Eternal Lightness", and "Pacifist-Man" on the list of approved games) ends up demanding to know if she's trying to make him give up video games all together.
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The game developer Color Dreams launched the Wisdom Tree label in 1991, and re-released their old games with new titles and Christian themes slapped on. Some notable games that they made included Bible Adventures, Sunday Funday (a rebadged version of the old Color Dreams game Menace Beach), and Spiritual Warfare (a thinly disguised Zelda clone — which is actually not half bad, by virtue of picking a very good game to rip off). These games did not carry the Official Nintendo Seal of Quality, and came with special cartridges that were designed to get around the lockout chips in Nintendo's consoles.It is widely believed that the reason Color Dreams turned into Wisdom Tree was not out of piety, but so that they could get around Nintendo's licensingnote In fact, one of the key people in the company admitted in an interview that most of the people at Color Dreams were atheists, which definitely lends credibility to this theory; an interview with current Wisdom Tree owner Brenda Huff however suggested two conflicting accounts over the company's inception, one being Dan Lawton coming up with making Christian games For the Lulz, and the other with staff member Mike Wilson pitching the idea as he was moonlighting as a Sunday School teacher at the time.. Nintendo's primary pressure tactic was refusing to sell their games to retailers that sold unlicensed games. Christian bookstores were immune to this, as they didn't stock video games in the first place. Seeing an opportunity, the newly-renamed Wisdom Tree convinced the bookstores that their games would bring kids to God, and started selling their games to them. Another theory is that Color Dreams changed their modus operandi after Nintendo sued them for selling unlicensed games — after all, what sort of evil company (and a Japanese one, at that) would hate on a Christian game developer anyway?
One Wisdom Tree game, Super 3D Noah's Ark for the Super NES, is particularly famous among hardcore gamers for being the only unlicensed SNES cartridge released in the US. The game was essentially Wolfenstein 3-D with the guns replaced with food and the Nazis replaced with goats, sheep, llamas or other animals. An urban legend claims that id Software actually gave Wisdom Tree the Wolfenstein 3-D code and SNES lockout codes just to spite Nintendo after the SNES port of Wolfenstein 3-D was Bowdlerised. id Software denies this, claiming that Wisdom Tree was just another Id Tech 0 engine licensee.
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NF, a Christian white rapper who makes music with a similar sound to Eminem's Recovery, as well as Tear Jerker confessionals about his family and childhood, but without swearing, sex references or debauchery (and he is critical of other rappers for doing this). He may have been dissed by Eminem on Kamikaze, when he describes "an effin'note NF-in' Recovery clone of me", but this is unconfirmed.
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Guitar Praise, from the same company as Dance Praise, is a Guitar Hero clone which includes music from a lot of Christian rock, hard rock and metal groups (and one song from an Ambiguously Christian group, Flyleaf), and even got a Stryper-centric spinoff in the same vein as GH and Rock Band's band-based games.
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3-2-1 Penguins!, which was also produced by the company behind VeggieTales, is a Christian Moral Substitute to Science Fiction cartoons, and has even less focus on Christianity and none after the first six episodes.
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The Left Behind books have an ongoing series of Real-Time Strategy games as well. They generated some controversy over the idea of "kill or convert" approaches to heathens, though the emphasis does lean more towards conversion rather than combat. The first game, at least, has some genuinely interesting ideas and mechanics for urban warfare with a strong "hearts and minds" theme, but is crippled by a lot of amateur mistakes for the genre and its obsessive devotion to ideological purity rather than good gameplay. For example, the main menu shows a CGI rendering of [["The Creation of Adam" with Adam wearing white boxer shorts, and completing missions unlocks bonus (Christian rock) music and informational documents... like why evolution is wrong and how archaeology proves the Bible.
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The Twelve Candles Club is a Christian — specifically, conservative evangelical — alternative to what the author saw as filth and immorality found in secular preteen novel series like The Babysitters Club. The approach is... odd. Basically, each book starts with a fairly standard BSC-style plotline, the characters make it to the second-to-last chapter without mentioning religion in any way, but then, when all hope seemed lost, one of them would suggest that the group pray about their problem. They would do so, and the problem would suddenly be solved by some miraculous coincidence.
Mara Wilson wrote about an Orthodox Jewish moral substitute book series for The Babysitters Club she was introduced to, called The B. Y. Times, in a 2015 article for The Toast.
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In order to counter the allegedly less-than-flattering portrayal that the 1996 film adaptation of Evita gave to Eva Perón, the Argentinian government commissioned Eva Perón: The True Story, a dueling movie released that same year.
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Some reviewers consider The Twilight Saga to be the moral substitute for other vampire and romance novels, such as the works of Anne Rice, which are generally less pro-abstinence. More than that, this series of Livejournal posts makes a pretty solid argument that it's the Mormon Alternative, especially since Stephenie Meyer is a practicing Mormon.
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On a more secular note, Chex Quest takes the gameplay of Doom to a more family-friendly setting, placating parents who are concerned about their kids playing disturbingly violent shooters while still being fun to play. Product Placement notwithstanding, it was later lauded by critics and Doom fans alike as a solid if not tongue-in-cheek total conversion, and gained an enduring cult following in recent years, to the point a remake was made for Steam decades later.
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Fox News has also created two shows that aimed to be the conservative version of The Daily Show with Jon Stewart, whose host was a strident liberal and approached issues from that perspective. The first, The ½ Hour News Hour, was poorly received and lasted only two months in early 2007. The second, Red Eye with Greg Gutfeld, worked out better thanks to it having an early-morning (3:00 AM) timeslot where viewers were more accepting of bluer humor than Fox News' normal conservative viewership, and it being more of an imitation of Tough Crowd with Colin Quinn (which wasn't a left-leaning show anyway) rather than The Daily Show. The success of Red Eye eventually led to Gutfeld getting his own eponymous late-night comedy talk show in 2015, positioned as a right-wing version of late-night talk shows like The Tonight Show and The Late Show.
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Christian Nation is a moral substitute to the Left Behind series, only told from the secularist POV and with the roles reversed. A Christian theocracy takes control of America who brands their enemies as antichrist. The author takes a few jabs at Left Behind.
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Although most Christian rock bands don't really fit here, the band ApologetiX makes blatant use of this trope, as all of their songs are popular secular songs with new Christian lyrics, like a Christian version of "Weird Al" Yankovic. The most interesting one of their songs is "Spirit Inside." It's a parody of "Spirit in the Sky," which already was a Christian songnote sort of; Norman Greenbaum was and still is a practicing Jew who heard a country gospel song and was inspired to do something similar himself, admitting that he knew nothing about gospel music (and got further tweaked into one by DC Talk), but apparently ApologetiX still thought a moral substitute was needed!
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In Pardus, stim chips are these to drugs. Naturally, they're less effective.
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The Chronicles of Narnia weren't written as this, although Lewis was very conscious of and open about his inclusion of Christian themes in the books. However, upon the release of The Film of the Book in 2005, it started to be treated as such against secular kid-lit fantasy lines like Harry Potter. Still, the Narnia fanbase isn't entirely composed of Christians (helped by the fact the Christian themes are much subtler than some examples).
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The Martian received this treatment from its own author Andy Weir, who wrote a "Classroom Edition" after he was approached by science teachers who wondered why he had to use so many cuss words in a book that was otherwise perfect for getting kids excited about space.
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Televangelists Jim and Tammy Faye Bakker would regularly unwind after preaching at revival meetings by watching The Tonight Show Starring Johnny Carson, and at times they'd wonder why Christian television wasn't as fun to watch. To fix that, in 1974 Jim Bakker created The PTL Club as a Christian version of The Tonight Show, with the celebrities interviewed being fellow ministers, the musical performances coming from contemporary Christian musicians, and "Uncle Henry" Harrison as the Ed McMahon to Bakker's Johnny Carson. (This wouldn't be the last time that Bakker did this; his theme park Heritage USA is described in more detail below.)
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There's a version of Monopoly called Bibleopoly where the goal is to be the first to build a church.
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The Kingdom Chums was created as a Christian equivalent to the Care Bears and other similar cartoons (but featuring only three toys).
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Davey and Goliath, a stop-motion cartoon from the maker of Gumby, was created as a moral substitute for other children's cartoons of the day. It became one of the more successful examples of this trope, becoming as much of a pop culture cultural phenomenon as Gumby is.
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Early on in the Family Guy episode "Airport '07", Peter embraces a redneck lifestyle and watches Carl Sagan's Cosmos: Edited for Rednecks where Sagan's voice is intermittently dubbed over with a hillbilly accent replacing the scientific explanations with young earth creationist ones, before ending on something even dumber.
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PlayerUnknown's Battlegrounds was eventually reskinned in China as "Game for Peace" in May 2019, which turns the premise into a virtual reality PLA training program. Blood is no more, bullet impact is changed into bright green light pulses, and defeated enemies gave their inventory in a crate and then waving before disappearing.
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Then there was Cooking Mama: Mama Kills Animals, where a borderline insane and highly sociopathic Mama prepares a Thanksgiving feast in the most brutal and over-the-top gory fashion imaginable. Until the last stage, where she becomes her "normal" persona and makes a tofu feast. It should be noted that the Cooking Mama games already offer a variety of dishes for all kinds of cooking styles and temperaments (e.g. plenty of vegetarian dishes) as it is. Majesco was very happy for the free publicity, though.
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One Wisdom Tree game, Super 3D Noah's Ark for the Super NES, is particularly famous among hardcore gamers for being the only unlicensed SNES cartridge released in the US. The game was essentially Wolfenstein 3-D with the guns replaced with food and the Nazis replaced with goats, sheep, llamas or other animals. An urban legend claims that id Software actually gave Wisdom Tree the Wolfenstein 3-D code and SNES lockout codes just to spite Nintendo after the SNES port of Wolfenstein 3-D was Bowdlerised. id Software denies this, claiming that Wisdom Tree was just another Id Tech 0 engine licensee.
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Romper Stomper is about a gang of skinheads. The director wanted to show them listening to racist music, but he didn't want to give exposure and royalties to the real thing, so he hired politically acceptable local bands to create original racist rock to be played during the film. In this case it is the artists, rather than the art, who are the moral substitute.
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The Science of Winning trilogy by (allegedly) Nikos Zervas, better known by the title of its first book Children vs. Wizards, is a Russian example, written to preach Orthodox Christian religion and morality. The kid heroes team up with a Russian soldier to infiltrate an occult academy in Scotland, with the villains being thinly-veiled parodies of Rowling and the protagonists of the Harry Potter books (as in, the names are nearly identical with only a few letters changed). For good measure, it was also nationalistic, queerphobic, antisemitic propaganda that depicted Russia as a bastion of godly values under siege from the decadent, Satanic West.
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Baidu Baike for Wikipedia
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The following is a list of statements referring to the current page from other pages.

 The Moral Substitute
processingCategory2
Morality Tropes
 The Moral Substitute
processingCategory2
This Index Is Copypasted
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
 TheAdventuresOfJeremiah
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The Moral Substitute
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The Moral Substitute
 A Matter of Faith / int_a9dc0c29
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
 The Death of WCW / int_a9dc0c29
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
 AmericanEducationalSystem
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The Moral Substitute
 FacingTheGiants
seeAlso
The Moral Substitute
 LordTNK
seeAlso
The Moral Substitute
 Octane
seeAlso
The Moral Substitute
 SecondLife
seeAlso
The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute
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The Moral Substitute