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The Power of Cheese
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Most companies have a habit of using extreme hyperbole to sell a product. One common way of doing this is Cereal-Induced Superpowers. There is also use of making people seem Too Incompetent to Operate a Blanket. The third is to cast a few magic charms and bestow upon it the power of Cheese: that is, hyping up the perceived desirability of the product to comically absurd levels. In the context of a commercial, Serious Business can make people in the ads come off as just being way Too Dumb to Live. They will ignore their families, forgo basic necessities, and go to extreme lengths of self-abuse, all for a hamburger, a bottle of beer, and other such things. They'll barge into a hospital and try giving a person brain surgery because a new tax office made figuring out their income tax so easy, they decided that everything must be that easy. In short, people in commercials will often act at least twice as stupid as Network executives think their audience is. Sometimes "justified" because the products really do have Magic Powers. Which is just as telling to the audience. Well, not always. Sometimes, you can tell that they're basically spoofing the concept, by having the commercial portray such behavior being as extreme as it really is. The message here is that their product is so good, you'll want to do this crazy stuff, but we know you're too smart for that, right? [Not to be confused with Sean Cullen's claim that the greatest things in the universe are wood, cheese, and children.] Compare The Power of Love, The Power of Friendship, and The Power of Rock, each of which can overlap with this trope, depending on the product, and Cereal-Induced Superpowers in which the product in question causes ridiculously amazing things to happen to the consumer. Contrast What Were They Selling Again?, which is when the ad barely touches on its product at all. See also Men Buy from Mars, Women Buy from Venus to get a more gender-oriented look at stupidity in advertising. If the advertisement has to include a disclaimer about the product's potentially bad effects, as for pharmaceuticals, that's Side Effects Include.... If the product is advertised as making you sexually attractive, it's Sex for Product. Often overlaps with Obsessive Spokesperson if a mascot dedicates their entire life to a product because they think it's that amazing. |
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| The Power of Cheese / int_1beda93b | type |
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| The Power of Cheese / int_1beda93b | comment |
Also parodied in Sluggy Freelance, when Torg is chasing a ghost. He notices that her name, Brie Meighsaton, is evocative of Brie cheese, and begins laughing that it's a really funny name and makes it hard to consider her scary. Then she scares him so much he runs and hides under a bed with the 4th wall caption "Behold the power of cheese". | |
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In Calvin and Hobbes, Hobbes is originally Caught in a Snare that Calvin had baited with a tuna fish sandwich. His dialog indicates that he could have easily avoided the trap but to him, tuna sandwiches are just that good. | |
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| The Power of Cheese / int_50a9ace1 | type |
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There used to be a series of British beer commercials in which a guy became a superhero after drinking a pint, probably inspired by Popeye's spinach powers. "Oh, it's Tankard, that helps me excel! After one I do anything well!" They were banned on the grounds of false advertising, of course, just like Crunchy Frog. One public service announcement parodied this, by having the 'hero' return to a normal man halfway through his feat of heroism and fall off some scaffolding to his death (or at least a serious injury). It then went on to warn you about the risks of drink making you feel like a super hero. |
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| The Power of Cheese / int_5755b96a | type |
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Also parodied in The Order of the Stick when distracting the goblins with fruit pies... pisses them off because of their food allergies. | |
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On My Name Is Earl Earl's new wife (played by Alyssa Milano) is a Jerkass who took an afternoon to humiliate Randy using "What would you do for a Klondike bar?" as an excuse. Yet she did give him the Klondike bar at the end. | |
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The Colbert Report made a parody: the German UN ambassador made an appearance on the show, acts like a stereotypically dour German, and dismisses the concept of cupcakes for failing to soothe his existential angst, only to end the interview with, "But the unspeakable things I would do... that I have done... for a Klondike Bar," which he produces and bites into, to thunderous audience applause. You can watch the segment here. The relevant part - about Germany - starts at 3:40, but the entire segment is worth watching for the humor and other messages. | |
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From The Onion: "Spiderman Distracts Dr. Octopus With Delicious Hostess Fruit Pies" | |
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In the first episode of The Boondocks, Granddad lectures Huey and Riely on "The New White Man," whose bigotry and privilege can be overcome with gourmet cheese. He later tries this out on their new landlord, Ed Wuncler. The two immediately become best friends. | |
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There was at least one Batman Returns tie-in commercial for Diet Coke where someone is stealing Gotham City's power supply. What's Batman going to do? Look around desperately to grab a Diet Coke from a working vending machine. | |
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That is almost exactly the the story of Jacob and Esau! Does that make this trope Older Than Feudalism? | |
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The VeggieTales song "The Bunny Song" that is used in Rack, Shack and Benny is undoubtedly this trope. It actually got rewritten several times, with the original being sung by Mr. Nezzer about him rebelling against his parents and everything just to get his chocolate bunnies, even refusing to go to school and church. It was rewritten later, due to objections from real world parents, to be Mr. Nezzer rejecting health food in favor of his chocolate bunnies. | |
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There's a flash toon out there where a man rallies all the humans to fight back against alien invaders with "THROOOOW THE CHEEEEEEEEEEEEEEEEEEEESE!" Of course, the cheese does jack shit to the alien ships. (ASDF Movie) | |
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The oft-parodied early '90s TV commercials for Mentos (immortalized specially by the Foo Fighters' "Big Me") almost certainly share Trope Maker status with the above-mentioned cheese ads - each of the ads consisted of a vignette of a person getting away with some sort of improbable feat through the power of Mentos. Parodied by the Strong Bad Email "candy product", when SBLOUNSKCHED!, Strong Bad's candy bar, is advertised similarly. |
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| The Power of Cheese / int_bc848d30 | type |
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Invoked in the SpongeBob SquarePants episode "Chocolate With Nuts," in which SpongeBob and Patrick become chocolate salesmen. When they fail to sell the candy, they start making outlandish claims about how chocolate can benefit the buyer: it grants immortality, it cures baldness, it brings world peace, it makes you fall in love, it lets you rule the world, etc. | |
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| The Power of Cheese / int_e067b47e | type |
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Parodied in Kid Radd during the break the forth wall week, where Radd destroys the world with the power of cheese. It includes an admonition that a certain number of universes are destroyed every day by people misusing this power, so be careful. | |
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Family Guy parodied this in one episode by having a commercial narrator ask someone if he'd kill a man for a Klondike bar (he does). | |
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Parodied by the Strong Bad Email "candy product", when SBLOUNSKCHED!, Strong Bad's candy bar, is advertised similarly. | |
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