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Unisex Series, Gendered Merchandise
- 276 statements
- 53 feature instances
- 5 referencing feature instances
| Unisex Series, Gendered Merchandise | type |
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| Unisex Series, Gendered Merchandise | comment |
Merchandise is a tricky thing. Often times, merchandise producers don't seem to take note of what the work is about. A lot of merchandise will blatantly go against a work's morals or feature the characters doing things they'd never do. Merchandise also has a tendency to be aimed at one gender that isn't the entirety of the audience. A work with a unisex audience will end up with merchandise aimed at either mostly men or mostly women. Children's works are especially prone to this. Gender neutral toys exist, but in general, toys are broken into "boy's toys" and "girl's toys". This leaves unisex works in the middle area, forcing them to appeal to only one gender. The protagonists are mostly boys? Make a bunch of boy's toys. Mostly girls? Only make girl's toys. This often results in a work falling into the Girl-Show Ghetto. Female characters will rarely get any promotion if the merchandise is aimed at boys, no matter how much of the main cast is made up of girls; likewise, any work with merchandise aimed at girls will either ignore or heavily downplay the existence of its male cast. Gendered merchandising can actually affect the work's longevity (especially works that become popular with a completely different demographic than intended). The demographic of a work failing to match the heavily gendered marketing has resulted in works being prematurely canceled. Compare to Misaimed Merchandising and Audience Shift. See also Menswear Ghetto, when clothing in a virtual economy heavily favors female player characters even when the game or site in question is intended for a gender neutral audience. |
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| Unisex Series, Gendered Merchandise / int_1a4b3ea2 | type |
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| Unisex Series, Gendered Merchandise / int_1a4b3ea2 | comment |
Zig-Zagged with Digimon. Unlike many examples, a few of the female characters did get toys, but only the androgynous or masculine looking ones like Garudamon or Taomon got any of the good ones (and even then, the toy commercials would only show the male Digimon), with the more overly girly Digimon like Lillymon and Angewomon only getting cheap crappy toys, if any at all. Kari was also the only 02 character not to get a Digivice toy, for the crime of... being the color pink. This got even worse starting with Digimon Frontier, with even androgynous female characters not getting anything beyond mini figures, although at the very least Zoe got her pink and purple D-Tector Digivice toy. Digimon Data Squad went as far as not even giving the female characters image songs even though every previous series did. The rare young-girl oriented Digimon merch would invert this by omitting the human male characters and any Digimon that doesn't fall under the Ridiculously Cute Critter category. Starting with Digimon Adventure tri. this was averted, as the marketing became gender neutral and the female characters finally got more merch. Of course, the franchise having a big adult fandom helps as well. Funny enough though, explicitly female targeted merch and ads for Tri and Last Evolution Kizuna will sometimes still omit the human female characters, but for a completely different reason. Note this only applies to the anime; marketing for the games were gender-neutral from the start. The American toyline for Digimon Adventure 02 actually did try to avert this to an extent, as there were a few toys of Yolei and Kari+Gatomon that were released exclusively in the states, such as Tiger Electronics handhelds and Deluxe playsets. However, all the toys based on the Japanese toyline, such as the Digivolving figures and Digivices still played it straight. Interestingly, merch for the kid-targeted Digimon series made after the reboot, such as Digimon Universe: App Monsters, Digimon Adventure: (2020), and Digimon Ghost Game will instead give the shaft to all human characters that aren't The Hero and The Lancer, regardless of whether they're male or female. |
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| Digimon (Franchise) | hasFeature |
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| Unisex Series, Gendered Merchandise / int_1c73626 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_1c73626 | comment |
PAW Patrol is a preschool cartoon about dogs (and it even has two female puppies on the team), but most merchandise is aimed at boys, with some pieces of merchandise even omitting Skye and Everest. The exception to this is merchandise featuring just Skye and Everest (the two female members) and the occasional male character (usually Marshall), which is geared towards girls. After a campaign to get the female characters on merchandise in 2015, the North American products now tend to feature all pups on most products for boys and girls. | |
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Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_21938c93 | comment |
There was a backlash when the toys based on Avengers: Age of Ultron was released because there was no action figure for Black Widow (the only female member of the team). Notably in the film she rides a motorcycle and uses Captain America's shield in conjunction with it, but the toys had Cap riding the bike in Hasbro's version and Iron Man in Mattel's. The toylines for Avengers: Infinity War and Avengers End Game notably avert this, with Black Widow being a prominently marketed character in the toyline. | |
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| Unisex Series, Gendered Merchandise / int_23945975 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_23945975 | comment |
Disney Animated Canon films are aimed at a general audience. Their merchandise? Not so much. While gender-neutral Disney merchandise exists, a good chunk of it is aimed at female audiences (especially little girls). This reached its peak when the Disney Princess line was created. Almost all Disney films starring royalty (even Aladdin, where Jasmine is a secondary character) get pinned under the line and end up with mostly girl-aimed merchandise. On the opposite end, there is Lilo & Stitch, where most of the merch and advertising completely omit Lilo in favor of Stitch, even though Lilo is co-protagonist alongside Stitch. Even the original movie poster didn't include Lilo in it. Going even further, Angel (from Lilo & Stitch: The Series and Stitch!) has more or less upsurped Lilo as the main female in merchandising, and in The New '20s, Disney even rebranded the franchise in most marketing to be just Stitch. The only exception is The Lion King, and this is mostly due to its entirely non-human cast. | |
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Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_261c8d3f | comment |
The Simpsons is a unisex show, but most of its merchandise aimed at kids is for boys and solely features Bart. Even adult-oriented merch and general marketing for the show seem to focus on Homer and Bart almost exclusively. | |
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| Unisex Series, Gendered Merchandise / int_2819aebd | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_2819aebd | comment |
Mega Man (Classic) is a gender-neutral series, but, due to the overwhelmingly male cast of characters, almost all merchandise for it ends up in the boys' section (merchandise featuring Roll being an exception). The same holds true for any animated adaptations that use the classic series as a base, like the 1990s series and Mega Man: Fully Charged, as well as later spinoffs like Mega Man X and Mega Man Battle Network. | |
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| Unisex Series, Gendered Merchandise / int_28508de | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_28508de | comment |
Winx Club tends to be a unisex cartoon (its creator was a man, after all), with female and male characters being given equal amounts of screentime, and it has a fanbase of both females and males. Given how its titular characters are a group of superheroines, however, nearly all of its merchandise is aimed at young girls. | |
| Unisex Series, Gendered Merchandise / int_28508de | featureApplicability |
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| Unisex Series, Gendered Merchandise / int_28c6afce | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_28c6afce | comment |
Thomas & Friends isn't aimed at a specific gender, but most of the merchandise tends to skew towards boys. Outside of the toyline, it's rare to see any of the female characters on merchandise, as usually Thomas, James, and Percy are the only characters included. When Mattel realized that just as many girls were watching the show as boys, they created Nia and Rebecca to appeal to girls, and they're included in the female-oriented merchandise. | |
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Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_2a8943c0 | comment |
Miraculous Ladybug is a relatively unisex superhero cartoon, but a vast majority of the merchandise has been aimed at younger girls, likely because the protagonist is female. As a result of this, the female characters get far more focus than the male characters — while toys of Chloé/Queen Bee as a hero are still being heavily marketed even after she had a Face–Heel Turn on the show, toys of Adrien/Cat Noir are rare, and Nino/Carapace is basically the marketing equivalent of Bigfoot. | |
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| Unisex Series, Gendered Merchandise / int_30a5ebfd | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_30a5ebfd | comment |
When Naruto first came out in North America. It had an accompanying series of action figures, however it excluded all the female characters. This included very important characters, like Sakura, who was in almost every episode and a main character, as well as other strong female characters, such as Tsunade, Hinata, Ino and Kurenai. What made this particularly conspicuous is that many characters who were far less significant than Sakura, like Kimimaro, Kidomaru, Shino, Choji and even Iruka, got toys. This is because Mattel, the creator of the toys, marketed the figures to boys, and they thought that boys wouldn't play with the girl figures. Like Avatar: The Last Airbender, this has since improved with later toylines based on the series, such as S.H.Figuarts, Nendoroid, Anime Heroes and McFarlane Toys, who made Sakura early on in their Naruto lines (and in Nendoroid's case, Hinata and Tsunade as well, and there is a rumor that S.H.Figuarts will make Hinata in the future). In Japan however, there are actually lines based entirely around the female characters, including the Naruto Gals action figures, and the Naruto Premium Heroines series of figures. Mattel did make figures of Sakura, Ino, Temari, Tayuya and Tsunade, however they were much smaller than the regular figures, and were part of 3-packs or tree dioramas. To similar reasons, the One Piece toy line released in North America also excluded the female characters, such as Nami, Nico Robin and Vivi. Similarily to Naruto, this has thankfully since improved with later toylines based on the series, such as S.H.Figuarts, Portrait Of Pirates and Variable Action Heroes, who made the female characters early on in the lines. |
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| Unisex Series, Gendered Merchandise / int_30a5ebfd | featureApplicability |
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| Unisex Series, Gendered Merchandise / int_30a5ebfd | featureConfidence |
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Unisex Series, Gendered Merchandise / int_30a5ebfd | |
| Unisex Series, Gendered Merchandise / int_36a99a80 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_36a99a80 | comment |
The merchandise for Shrek, which is a unisex-aimed movie series, was mostly aimed at boys because of the lead characters being male (and also because it was a satire of Disney, which, as mentioned above, had by that point acquired a reputation of being "girly"). Therefore, Princess Fiona, despite being a major character in the films, barely appeared on any of the merchandise, but did get her own toyline for Shrek the Third, which was exclusively aimed at girls. | |
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| Unisex Series, Gendered Merchandise / int_45737dbe | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_45737dbe | comment |
Downplayed with the Japanese boxart for the Builders games, where both protagonists are on the boxart but the male is front and center and the female is only in the background. The western boxart for Dragon Quest Builders 2 completely averts it and gives both protagonists equal prominence, but the western PS4 boxart for the first game plays it straight and removes the female protagonist entirely. | |
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Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_46518682 | comment |
Sesame Street is aimed at pre-kindergarten kids of both genders, but some products omit female characters like Zoe and Abby Cadabby. | |
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| Unisex Series, Gendered Merchandise / int_4e17a195 | comment |
In Japan, Yo-kai Watch is a unisex franchise. In America, however, marketing treats it as a "boy's series". Most clothes, even adult-aimed ones, are aimed at males. The original female protagonist, Katie, is barely advertised (including Nate being on the front cover of Yo-kai Watch but not Katie, unlike the Japanese cover which didn't feature humans) and her Yo-Kai Watch has never been exported outside of Japan. Even a shoujo manga starring Katie was never translated, while the more unisex manga starring Nate was. | |
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Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_4e3408a6 | comment |
Legion of Super-Heroes had prominent female members and a fanbase of boys and girls. Toys however, were aimed entirely at boys. The cartoon attempted to change the unisex fanbase by drastically reducing the screentime given to female team members, but it was eventually cancelled after its second season. | |
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| Unisex Series, Gendered Merchandise / int_599e5956 | comment |
Donkey Kong Country 3: Dixie Kong's Double Trouble! was infamously marketed closer towards boys with the commercial starting the game was "starring Kiddy Kong" showing a badass biker kong as him... despite the entire game showing Dixie Kong as the protagonist, with Kiddy only being the partner character. It's pretty telling the commercial was trying to avoid the Girl-Show Ghetto, to the point of deeming a baby more marketable than the title character. | |
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Peppa Pig is a gender-neutral cartoon about a pig family, but because the protagonist is female, she mostly appears on female-oriented products, and usually by herself. If something was made for boys from the franchise, it will only have her little brother George on it, and oddly enough have Peppa only appear on the packaging. The only exception to this is the toyline. | |
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| Unisex Series, Gendered Merchandise / int_5b3356f8 | comment |
The merchandise for Turning Red is heavily aimed toward girls which makes sense since most of the major characters are girls. However, of the male supporting characters, namely Jin and Tyler, only Jin has any related merch despite Tyler having more screentime and a greater impact on the plot than Jin. There's also 4*Town but they are more of a plot device than fleshed out characters and yet they do feature on some of the merch. | |
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On one side, most of the manga are predominantly aimed at boys. Pokémon: The Series and Pokémon Adventures are mainly kodomomuke and feature elements that appeal to both female and male fans, but they dip into shonen territory. (The anime most visibly in the Kanto and Johto seasons; later seasons tend to flesh out their female companions more and include elements aimed at female viewers, like May and Dawn's Pokémon Contest arcs or the XY seasons' romantic subplot. Pokémon Horizons: The Series outright has a female main character after the end of Journeys retired Ash.) Even decades later, the series has very few shoujo manga — Magical Pokémon Journey, a oneshot about Chloe from Journeys, two oneshots about Pikachu and Eevee, and one based on Horizons, and both are either because they have female protagonists or star cute Pokémon. | |
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Neopets was gender-neutral from the beginning and had features that appealed to both male and female players of all ages. However, back when The Merch was first being made, most of it was exclusively sold at Limited Too and Claire's, stores that deal in clothing and accessories for young girls. Eventually averted, as the toys started being sold in more shops, although the plushies were still heavily biased towards cute pets and colours like Faerie that appealed to girls, with the more masculine, tough, or "ugly" looking pets and colours, like Grarrls, Skeiths and the Darigan and Mutant colours, getting the short end of the stick, with some species and colors not even getting any plushies at all. | |
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Dora the Explorer is a gender-neutral cartoon meant to teach kids Spanish (or, in some dubs, English). Despite this, most merchandise is aimed exclusively at girls. This came to the point where Go, Diego, Go! was created as a Spear Counterpart (despite being equally gender-neutral) and the sequel spinoff was aimed only at girls (with The One Guy Pablo), complete with Dora getting a Girliness Upgrade. Oddly enough, the merchandise started off unisex, but after a few years it began being aimed at only girls. | |
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Infamously, Avatar: The Last Airbender toys excluded the female characters, especially Katara, which might explain why they stopped making them by the end of the first season. What made this particularly conspicuous is that many characters who were far less significant than Katara (including Bumi and Jet, who are each in only one episode of the first season, and Avatar Roku, who's flat-out dead) still got toys. Its female-led sequel series The Legend of Korra outright didn't have toys. This has since improved with later toylines based on the original series by Diamond Select and McFarlane Toys, who do have figures of the girl characters. | |
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Storm Hawks did the same thing as Spongebob SquarePants, omitting the female characters from the toyline. This is actually lampshaded within the show itself, during the episode "Number One Fan", when the title character shows off his memorabilia to the team. | |
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LEGO tends to zig this a bit. While early merchandise heavily markeded their unisex appeal, over time they began to introduce themes aimed specifically at female audiences, starting with LEGO Friends, with minifigures being replaced with "Mini-Dolls" which are just about what they sound like, pastel colors, and Ridiculously Cute Critters. That being said, many of their original action themes have at least one Action Girl in their lineup, even if The Smurfette Principle is often in play, and their licensed themes tend to avert this entirely note Disney Princess notwithstanding, though the Disney Minifigures series had non-gender specific versions of characters from some of those movies, notably avoiding the aversion to Black Widow and Rey mentioned in live-action film above from the very beginning. | |
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Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_7c038c18 | comment |
Phineas and Ferb was largely considered to be a gender neutral cartoon, despite being on the largely female oriented Disney Channel. It featured a handful of significant female characters - such as Candace and Isabella - who were very popular among fans regardless of gender. However, most of the merchandise that Disney would release were often focused around either the titular characters or Perry the Platypus, with the female characters occasionally being excluded from merchandise like t-shirts and stationary items. According to co-creator Dan Povenmire, this mentality also prevented a Fireside Girls spin-off from happening, as some executives were worried that a show focused on girls would tarnish the franchise's gender-neutral appeal, something none of their other shows had. | |
| Unisex Series, Gendered Merchandise / int_7c038c18 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_7c038c18 | featureConfidence |
1.0 | |
| Phineas and Ferb | hasFeature |
Unisex Series, Gendered Merchandise / int_7c038c18 | |
| Unisex Series, Gendered Merchandise / int_8258e260 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_8258e260 | comment |
Super Mario is a gender-neutral franchise, but a large amount of Mario merchandise gets put in the "boy's" aisle, with merchandise of the Princesses (Peach, Daisy and Rosalina) and Toadette being the exception. This was a reason given for making Tetris a pack-in game for the original Game Boy over Super Mario Land, since Nintendo didn't want the console to be viewed as exclusively a "boy's toy." | |
| Unisex Series, Gendered Merchandise / int_8258e260 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_8258e260 | featureConfidence |
1.0 | |
| Super Mario Bros. (Franchise) | hasFeature |
Unisex Series, Gendered Merchandise / int_8258e260 | |
| Unisex Series, Gendered Merchandise / int_8966a34 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_8966a34 | comment |
Medabots has a gender-neutral premise, but its anime and manga adaptations are clearly aimed at boys. Even an attempt to make a female-focused spinoff, Girls Mission, is still aimed at boys due to the addition of Bishoujo Game elements such as visual novel interfaces and Male Gaze (namely, Clothing Damage on the girls). | |
| Unisex Series, Gendered Merchandise / int_8966a34 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_8966a34 | featureConfidence |
1.0 | |
| Medabots (Video Game) | hasFeature |
Unisex Series, Gendered Merchandise / int_8966a34 | |
| Unisex Series, Gendered Merchandise / int_946f58c1 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_946f58c1 | comment |
All Grown Up! is a Spin-Off of the gender-neutral series Rugrats, but most of the merchandise for that show was aimed at girls, compared to past Rugrats merchandise being aimed at both genders (with the exception of the Totally Angelica toyline). | |
| Unisex Series, Gendered Merchandise / int_946f58c1 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_946f58c1 | featureConfidence |
1.0 | |
| All Grown Up! | hasFeature |
Unisex Series, Gendered Merchandise / int_946f58c1 | |
| Unisex Series, Gendered Merchandise / int_9e2f90f4 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_9e2f90f4 | comment |
To similar reasons, the One Piece toy line released in North America also excluded the female characters, such as Nami, Nico Robin and Vivi. Similarily to Naruto, this has thankfully since improved with later toylines based on the series, such as S.H.Figuarts, Portrait Of Pirates and Variable Action Heroes, who made the female characters early on in the lines. | |
| Unisex Series, Gendered Merchandise / int_9e2f90f4 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_9e2f90f4 | featureConfidence |
1.0 | |
| One Piece (Manga) | hasFeature |
Unisex Series, Gendered Merchandise / int_9e2f90f4 | |
| Unisex Series, Gendered Merchandise / int_9f89a5f0 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_9f89a5f0 | comment |
Zig-zagged with Pokémon: On one side, most of the manga are predominantly aimed at boys. Pokémon: The Series and Pokémon Adventures are mainly kodomomuke and feature elements that appeal to both female and male fans, but they dip into shonen territory. (The anime most visibly in the Kanto and Johto seasons; later seasons tend to flesh out their female companions more and include elements aimed at female viewers, like May and Dawn's Pokémon Contest arcs or the XY seasons' romantic subplot. Pokémon Horizons: The Series outright has a female main character after the end of Journeys retired Ash.) Even decades later, the series has very few shoujo manga — Magical Pokémon Journey, a oneshot about Chloe from Journeys, two oneshots about Pikachu and Eevee, and one based on Horizons, and both are either because they have female protagonists or star cute Pokémon. Game merchandise tends to be gender neutral. There is also plenty of merchandise aimed at boys and girls, of different ages. |
|
| Unisex Series, Gendered Merchandise / int_9f89a5f0 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_9f89a5f0 | featureConfidence |
1.0 | |
| Pokémon (Franchise) | hasFeature |
Unisex Series, Gendered Merchandise / int_9f89a5f0 | |
| Unisex Series, Gendered Merchandise / int_a0ca36e5 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_a0ca36e5 | comment |
The Trolls franchise has an unisex aiming towards children, but most of its merchandise is made for girls, presumably because a number of the major characters are female, as well as the franchise's overall aesthetic. | |
| Unisex Series, Gendered Merchandise / int_a0ca36e5 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_a0ca36e5 | featureConfidence |
1.0 | |
| Trolls (Franchise) | hasFeature |
Unisex Series, Gendered Merchandise / int_a0ca36e5 | |
| Unisex Series, Gendered Merchandise / int_a2add1d3 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_a2add1d3 | comment |
While advertisements for Splatoon 2 avert it, North American commercials for the first game were clearly targeting young boys more than the unisex commercials seen in Japan and Europe. The ads are soundtracked with noisy rock tunes, emphasize the chaotic action of the game, and focus most closeup shots on male Inklings, in stark contrast to the prominence of the girls in other media. | |
| Unisex Series, Gendered Merchandise / int_a2add1d3 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_a2add1d3 | featureConfidence |
1.0 | |
| Splatoon 2 (Video Game) | hasFeature |
Unisex Series, Gendered Merchandise / int_a2add1d3 | |
| Unisex Series, Gendered Merchandise / int_a495544e | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_a495544e | comment |
Buzz Lightyear of Star Command featured action figures of every major character except Mira Nova, who was only represented in McDonald's Happy Meal toys. | |
| Unisex Series, Gendered Merchandise / int_a495544e | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_a495544e | featureConfidence |
1.0 | |
| Buzz Lightyear of Star Command | hasFeature |
Unisex Series, Gendered Merchandise / int_a495544e | |
| Unisex Series, Gendered Merchandise / int_b4967d43 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_b4967d43 | comment |
Sonic the Hedgehog is aimed at both genders and stars a prominent cast of female characters, yet much of the merchandising is marketed with and to young boys, probably because a blue hedgehog with an attitude and robots fit in the "boy's" section. The female characters are more likely to appear in the gender-neutral merchandise, in which most are to appeal to the adult Periphery Demographic. What girls merchandise there is often only has Amy. Interestingly there was going to be a girl-oriented Sonic cartoon but it was quietly canceled for unknown reasons. A Dolled-Up Installment of Popful Mail called Sister Sonic was also announced around the same time, but it too was cancelled in favor of bringing over the game as is, and it's unknown if it had any relation to the cartoon. | |
| Unisex Series, Gendered Merchandise / int_b4967d43 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_b4967d43 | featureConfidence |
1.0 | |
| Sonic the Hedgehog (Franchise) | hasFeature |
Unisex Series, Gendered Merchandise / int_b4967d43 | |
| Unisex Series, Gendered Merchandise / int_bc848d30 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_bc848d30 | comment |
SpongeBob SquarePants is a gender neutral cartoon, however most merchandise is aimed at boys. In addition, most merchandise omits female characters like Sandy. | |
| Unisex Series, Gendered Merchandise / int_bc848d30 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_bc848d30 | featureConfidence |
1.0 | |
| SpongeBob SquarePants | hasFeature |
Unisex Series, Gendered Merchandise / int_bc848d30 | |
| Unisex Series, Gendered Merchandise / int_bca72091 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_bca72091 | comment |
Animal Crossing is a gender neutral franchise, but most of the manga adaptations have been Shoujo and most of the merch and ads are targeted at girls, because cutesy animals in a cutesy village are often considered "girl material". Additionally, the merch heavily favors the cutesy female animal villagers. To date, Stitches, Poncho, and Raymond are the only male animal villagers that aren't main NPCs and weren't in the movie to be given official plushies. Though this stance seems to be loosening due to the universal success of New Horizons, at least in the west. | |
| Unisex Series, Gendered Merchandise / int_bca72091 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_bca72091 | featureConfidence |
1.0 | |
| AnimalCrossing | hasFeature |
Unisex Series, Gendered Merchandise / int_bca72091 | |
| Unisex Series, Gendered Merchandise / int_be42e390 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_be42e390 | comment |
My World, My Way was marketed exclusively to young girls in the west, even though Word of God states it's made for the same unisex audience as the game it spun off from, Master of the Monster Lair. | |
| Unisex Series, Gendered Merchandise / int_be42e390 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_be42e390 | featureConfidence |
1.0 | |
| My World, My Way (Video Game) | hasFeature |
Unisex Series, Gendered Merchandise / int_be42e390 | |
| Unisex Series, Gendered Merchandise / int_be720e78 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_be720e78 | comment |
Modern day Betty Boop merchandise is almost always aimed at women. This is despite the original shorts being gender neutral and, if anything, Betty was Ms. Fanservice eye-candy aimed at men. | |
| Unisex Series, Gendered Merchandise / int_be720e78 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_be720e78 | featureConfidence |
1.0 | |
| Betty Boop | hasFeature |
Unisex Series, Gendered Merchandise / int_be720e78 | |
| Unisex Series, Gendered Merchandise / int_bfb483af | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_bfb483af | comment |
Splatoon: For a unisex series that uses the female Inklings as the default and has very prominent female NPCs, this is surprisingly averted with most of the series' merchandise and promotional material. The heavy focus on unisex fashion and music in the games might be behind it. Despite this, out of the three manga made for the series, the two shonen series (Sankichi Hinodeya's manga and Squid Kids Comedy Show) promote the male Inklings over the female ones despite having Gender Equal Ensembles. In the former, the various teams in the series are split down the middle, but have at least one male focus character; a female lead wouldn't come until 6 years in during the Splatoon 3 era. In the latter, Hit is typically accompanied by Maika, but Hit drives most of the punchlines as part of their Boke and Tsukkomi Routine. The only manga that doesn't follow this pattern, fittingly, is the Mellow Squid 4-Panel Comic manga that runs in the general-audience Weekly Famitsu. While advertisements for Splatoon 2 avert it, North American commercials for the first game were clearly targeting young boys more than the unisex commercials seen in Japan and Europe. The ads are soundtracked with noisy rock tunes, emphasize the chaotic action of the game, and focus most closeup shots on male Inklings, in stark contrast to the prominence of the girls in other media. |
|
| Unisex Series, Gendered Merchandise / int_bfb483af | featureApplicability |
-1.0 | |
| Unisex Series, Gendered Merchandise / int_bfb483af | featureConfidence |
1.0 | |
| Splatoon (Franchise) | hasFeature |
Unisex Series, Gendered Merchandise / int_bfb483af | |
| Unisex Series, Gendered Merchandise / int_c489a759 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_c489a759 | comment |
The American toyline for Digimon Adventure 02 actually did try to avert this to an extent, as there were a few toys of Yolei and Kari+Gatomon that were released exclusively in the states, such as Tiger Electronics handhelds and Deluxe playsets. However, all the toys based on the Japanese toyline, such as the Digivolving figures and Digivices still played it straight. | |
| Unisex Series, Gendered Merchandise / int_c489a759 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_c489a759 | featureConfidence |
1.0 | |
| Digimon Adventure 02 | hasFeature |
Unisex Series, Gendered Merchandise / int_c489a759 | |
| Unisex Series, Gendered Merchandise / int_c72c2d06 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_c72c2d06 | comment |
The Target-exclusive Hasbro Star Wars Rebels action figure box set excluded the two female crew members of the Ghost, Sabine Wren and the captain Hera Syndulla, in favor of a Clone Trooper Captain and Shadow Stormtrooper. | |
| Unisex Series, Gendered Merchandise / int_c72c2d06 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_c72c2d06 | featureConfidence |
1.0 | |
| Star Wars Rebels | hasFeature |
Unisex Series, Gendered Merchandise / int_c72c2d06 | |
| Unisex Series, Gendered Merchandise / int_cae588dc | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_cae588dc | comment |
Interestingly, merch for the kid-targeted Digimon series made after the reboot, such as Digimon Universe: App Monsters, Digimon Adventure: (2020), and Digimon Ghost Game will instead give the shaft to all human characters that aren't The Hero and The Lancer, regardless of whether they're male or female. | |
| Unisex Series, Gendered Merchandise / int_cae588dc | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_cae588dc | featureConfidence |
1.0 | |
| Digimon Universe: App Monsters | hasFeature |
Unisex Series, Gendered Merchandise / int_cae588dc | |
| Unisex Series, Gendered Merchandise / int_d0da5095 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_d0da5095 | comment |
Completely averted with Dragon Quest Monsters 2, where the male and female protagonists were given separate games and the remake combining both games gave both characters equal prominence in the box art. | |
| Unisex Series, Gendered Merchandise / int_d0da5095 | featureApplicability |
-1.0 | |
| Unisex Series, Gendered Merchandise / int_d0da5095 | featureConfidence |
1.0 | |
| Dragon Quest Monsters (Video Game) | hasFeature |
Unisex Series, Gendered Merchandise / int_d0da5095 | |
| Unisex Series, Gendered Merchandise / int_d54469f8 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_d54469f8 | comment |
Kirby remains gender-neutral even with its Sugar Bowl aesthetic, though most of its merch skews towards older women with goods like accessories, makeup and plush toys, as action figure type toys aren't produced very often. | |
| Unisex Series, Gendered Merchandise / int_d54469f8 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_d54469f8 | featureConfidence |
1.0 | |
| Kirby | hasFeature |
Unisex Series, Gendered Merchandise / int_d54469f8 | |
| Unisex Series, Gendered Merchandise / int_d908efc | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_d908efc | comment |
In Japan, because Demon Slayer: Kimetsu no Yaiba was published in a shounen magazine, most of its merchandise is aimed at boys. As a result, any merchandise aimed at females will only have Shinobu and Nezuko on it, with no sign of any male characters anywhere. This is averted overseas, where female-oriented merchandise does contain male characters. | |
| Unisex Series, Gendered Merchandise / int_d908efc | featureApplicability |
-1.0 | |
| Unisex Series, Gendered Merchandise / int_d908efc | featureConfidence |
1.0 | |
| Demon Slayer: Kimetsu no Yaiba (Manga) | hasFeature |
Unisex Series, Gendered Merchandise / int_d908efc | |
| Unisex Series, Gendered Merchandise / int_dd5934e0 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_dd5934e0 | comment |
The Atelier Series is for a gender-neutral audience, and most games have a Gender-Equal Ensemble or even a Cast Full of Pretty Boys. In fact, a survey revealed most players are women. Despite this, most of The Merch seems targeted towards a male demographic, with things like scantily-clad figures and fanservicey art prints that make the series look more like a Bishojo Series. | |
| Unisex Series, Gendered Merchandise / int_dd5934e0 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_dd5934e0 | featureConfidence |
1.0 | |
| Atelier Series (Video Game) | hasFeature |
Unisex Series, Gendered Merchandise / int_dd5934e0 | |
| Unisex Series, Gendered Merchandise / int_e22c949c | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_e22c949c | comment |
Dragon Quest is aimed at all ages and genders, in fact Dragon Quest III was one of the first console RPGs to allow you to choose the protagonist's gender, and this feature returned in IV and IX. In spite of this, only the male protagonist option ever gets to appear in any merch and on the box art (Barring a few spinoffs, see below, as well as the Japanese box art for the original Famicom release of Dragon Quest IV). When the Heroes from various Dragon Quest games were added to Super Smash Bros. Ultimate, none of the female hero options were included in spite of the Fire Emblem avatar characters allowing you to choose either gender. This is averted with the female party members at least, as some of them do get merch. Downplayed with the Japanese boxart for the Builders games, where both protagonists are on the boxart but the male is front and center and the female is only in the background. The western boxart for Dragon Quest Builders 2 completely averts it and gives both protagonists equal prominence, but the western PS4 boxart for the first game plays it straight and removes the female protagonist entirely. Completely averted with Dragon Quest Monsters 2, where the male and female protagonists were given separate games and the remake combining both games gave both characters equal prominence in the box art. |
|
| Unisex Series, Gendered Merchandise / int_e22c949c | featureApplicability |
-1.0 | |
| Unisex Series, Gendered Merchandise / int_e22c949c | featureConfidence |
1.0 | |
| DragonQuest | hasFeature |
Unisex Series, Gendered Merchandise / int_e22c949c | |
| Unisex Series, Gendered Merchandise / int_ea1a786f | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_ea1a786f | comment |
Monica's Gang: While the show and comics are aimed at a gender-neutral audience, certainly helped with the main four being a Gender-Equal Ensemble of two girls and two boys, much of the merchandise is aimed at girls, with Monica and Maggy having a majority of the merch themed around them. | |
| Unisex Series, Gendered Merchandise / int_ea1a786f | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_ea1a786f | featureConfidence |
1.0 | |
| Monica's Gang (Comic Book) | hasFeature |
Unisex Series, Gendered Merchandise / int_ea1a786f | |
| Unisex Series, Gendered Merchandise / int_ebad55e1 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_ebad55e1 | comment |
PJ Masks features three child superheroes, with one of them being female. Like PAW Patrol, the merchandise is aimed at boys and occasionally excludes Owlette entirely. | |
| Unisex Series, Gendered Merchandise / int_ebad55e1 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_ebad55e1 | featureConfidence |
1.0 | |
| PJ Masks | hasFeature |
Unisex Series, Gendered Merchandise / int_ebad55e1 | |
| Unisex Series, Gendered Merchandise / int_f38f5664 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_f38f5664 | comment |
In terms of marketing and merchandise, The Lion Guard is treated as a Spear Counterpart to Sofia the First. This is despite it being a unisex Edutainment Show based off an equally unisex Disney series. | |
| Unisex Series, Gendered Merchandise / int_f38f5664 | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_f38f5664 | featureConfidence |
1.0 | |
| The Lion Guard | hasFeature |
Unisex Series, Gendered Merchandise / int_f38f5664 | |
| Unisex Series, Gendered Merchandise / int_f9ab713d | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_f9ab713d | comment |
Osomatsu-san was intended to be a celebratory piece for Fujio Akatsuka's post-humous birthday, and it didn't originally swing towards one gendered demographic. After the first season's first cour, however, a noticeably large older women demographic started developing, so most if not all merchandise and spinoff material started being marketed to girls. Its first official manga ran in a josei magazine, and while subsequent manga spinoffs began running in neutral manga reading websites, articles concerning the series are published near exclusively in magazines with predominantly woman readership. Even its brief live-action affairs started taking cues from things the older woman demographic was interested in. | |
| Unisex Series, Gendered Merchandise / int_f9ab713d | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_f9ab713d | featureConfidence |
1.0 | |
| Osomatsu-san | hasFeature |
Unisex Series, Gendered Merchandise / int_f9ab713d | |
| Unisex Series, Gendered Merchandise / int_fb9c177d | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_fb9c177d | comment |
Transformers has had this happen a few times in its history. The original series was definitely aimed specifically at young boys, but later cartoons were more popular with general audiences (such as the Unicron Trilogy and Transformers: Prime) while still aiming toys mostly at boys. The first real example of a unisex toyline appears to be Transformers: Cyberverse, with its the colors of its packaging being less gender oriented and having far more female characters than any previous toyline. | |
| Unisex Series, Gendered Merchandise / int_fb9c177d | featureApplicability |
1.0 | |
| Unisex Series, Gendered Merchandise / int_fb9c177d | featureConfidence |
1.0 | |
| Transformers (Franchise) | hasFeature |
Unisex Series, Gendered Merchandise / int_fb9c177d | |
| Unisex Series, Gendered Merchandise / int_fe9efc72 | type |
Unisex Series, Gendered Merchandise | |
| Unisex Series, Gendered Merchandise / int_fe9efc72 | comment |
Hamtaro averted the trope in the west, where all of the marketing and merch was gender neutral, but played completely straight in Japan where toys for the series were primarily aimed at girls, with the series getting girlier and girlier as it went on. | |
| Unisex Series, Gendered Merchandise / int_fe9efc72 | featureApplicability |
-1.0 | |
| Unisex Series, Gendered Merchandise / int_fe9efc72 | featureConfidence |
1.0 | |
| Hamtaro | hasFeature |
Unisex Series, Gendered Merchandise / int_fe9efc72 |
The following is a list of statements referring to the current page from other pages.
| Unisex Series, Gendered Merchandise | processingCategory2 |
Advertising Tropes | |
| Unisex Series, Gendered Merchandise | processingCategory2 |
Creativity Leash | |
| Unisex Series, Gendered Merchandise | processingCategory2 |
Gender and Sexuality Tropes | |
| Unisex Series, Gendered Merchandise | processingCategory2 |
Show Business | |
| Unisex Series, Gendered Merchandise | processingCategory2 |
Trivia |
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