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We Don't Suck Anymore
- 125 statements
- 22 feature instances
- 12 referencing feature instances
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Advertising trope where a company admits they've had trouble in the past, but if you buy their products now you won't be disappointed. Basically, they are saying they have what it takes to Win Back the Crowd from whatever caused them to leave in the first place, but rather than silently do it and let word of mouth take over, they've decided on a less subtle approach. If not done with the correct level of self-deprecating humor, it tends to fall flat. There can be a backlash if most people didn't see anything wrong with the product in the first place, but the company is pretending they sucked before to justify changes. Compare New and Improved, which tries to imply that the product is better that it was without going into any detail about what was wrong before, or what they changed. See also Lampshade Hanging, The Man Is Sticking It to the Man, Public Relations Ad. If a company pretends to be someone else with a tone of "they don't suck anymore", it's also AstroTurf. Contrast Our Product Sucks, when a company uses self-deprecation in an attempt at Reverse Psychology. Asbestos-Free Cereal is when they imply the competition's product sucks more than they do. |
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In another press conference, the developers advertised The Legend of Zelda: Twilight Princess as the true sequel/successor to Ocarina of Time, after the (at the time) scarce fan support of Wind Waker and Majora's Mask. | |
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This was parodied The Simpsons: In the 1999 episode "Sunday, Cruddy Sunday", a TV screen shows a slightly surreal ad in which a car pulls up at a service station somewhere in the middle of the desert. Then the doors of the car open, and loud rock music blasts as a group of sexy dancing girls start shimmying and vamping for the camera. Only then does the ad reveal that one of the girls is wearing a crucifix, and a lascivious male announcer states: "The Catholic Church. We've made a few...changes." It's then cut immediately to the Simpsons' living room, where Lisa notes: "These Super Bowl ads get weirder every year." Also done in the episode "Selma's Choice," where an ad for Duff Gardens proclaimed, "Come to Duff Gardens, where roaming gangs aren't a big problem anymore!" |
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NBC's reveal trailer for season 3 of Heroes opened with what was essentially an apology for season 2 and claiming that the viewers from ComicCon who were disappointed in S2 thought it was better. | |
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Borderlands 3: The MegaCorp Hyperion, while still quite amoral and greedy, seem to be content staying out of the Crimson Raiders' way for this game. This may be because they finally learned their lesson from the last game and are no longer controlled by Handsome Jack. | |
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Pokémon GO's marketing blitz in late-2023 is largely aimed at early players who left the game after the summer of 2016 (or after frustration due to changes Niantic made over the years) and urging them to come back, as there are so many Pokemon now available that you haven't caught yet. | |
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In 2018, Facebook began airing ads saying that they know that what was great about them has been messed up by spam and fake news and so-forth, but they're cleaning all that up, so don't worry. | |
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Ads for the ABC sitcom The Neighbors have taken to saying things like, "Critics are changing their minds about The Neighbors!" | |
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Steven Universe: Ocean Town, the city that neighbors Beach City, apparently used to be prosperous until some kind of horrible, mysterious incident. In one episode, the Crystal Gems pass a billboard advertising real estate in Ocean Town that very insistently affirms the town is "no longer on fire"... | |
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Bailey's are trying to rebrand, to lose their fusty, old-fashioned image. As they were trying so hard to prove that they Don't Suck Any More, they were hesitant to accept a request from The Mighty Boosh for a character called Old Gregg to be portrayed drinking Bailey's, since they imagined he would probably be an aging man. They eventually allowed the usage when they were informed that Old Gregg was, in fact, a transsexual man-fish, which is apparently much more in line with the company's new target market. | |
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This was likely behind the Two Worlds developers mocking Two Worlds and acknowledging its criticisms before the release of Two Worlds II. See here for the video on YouTube | |
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Dead or Alive: The ad tagline for Dead or Alive 5 is "I'm a Fighter", which ties in with Team Ninja's campaign to get the Fighting Game Community to take DoA seriously and not for it to be seen as a purely casual Fanservice-fest. In some ways, this succeeded (the fighting gameplay has been recognized as deeper and more strategic than the series has possibly seen in its entire history with improved wall, movement, combo, and environmental interaction mechanics) and in other ways they may have undermined that (there is a very large catalog of Downloadable Content costumes and they are almost entirely for their female characters, new features like sweat and dirt adhesion also give the game several fanservice qualities it never had before 5). They seem to be taking another stab at this with Dead or Alive 6. In order to try and more strictly adhere to this commitment the game has gone Darker and Edgier with more violent injuries on the fighters' bodies and a more subdued take on the series' trademark fanservice. |
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This is what many restaurants hope to achieve by appearing on Kitchen Nightmares, provided the owners have the humility to admit their restaurant sucked in the first place. | |
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Saturday Night Live: Tom Hanks says this about the show during his monologue from 1996, after SNL improved following the disastrous 1994-95 season. | |
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A milder example: after both of the original Sonic Boom games flopped, a promotion for the sequel on the series' official Tumblr account includes the tag "it's going to be way better than the first one". | |
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Sonic the Hedgehog: After the Christmas Rushed, QA disaster that was Sonic the Hedgehog (2006), Sonic Team spent a lot of the campaign leading up to Sonic Unleashed assuring the fans that they learned their lesson. Likewise, from the leadup to Sonic 4 onwards, Sonic Team's commercials have focused on assuring fans (or at the very least, those who lapsed from the fandom) that their games are no longer like their much maligned titles from the mid-2000s. For example, the Sonic 4 website poked fun of the series' large cast of characters before revealing that Sonic was the game's only playable character; the trailer for Sonic Generations includes a retrospective of Sonic games since the original Sonic the Hedgehog...and when it reaches Sonic Heroes (where the decline is often cited to have begun), it's preceded by a long shot of Sonic looking quite exasperated. A milder example: after both of the original Sonic Boom games flopped, a promotion for the sequel on the series' official Tumblr account includes the tag "it's going to be way better than the first one". |
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Super Mario Sunshine, while not considered a bad game, got a mixed reception among fans of the Mario series, so when Nintendo announced Super Mario Galaxy, it was labeled by them as "the true successor to Super Mario 64". | |
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Jellystone!: In "Sweet Dreams", Huck's bedtime story to Augie is basically an advertisement for the town of Jellystone. He claims that Lake Jellystone is "no longer an ecological disaster as of 2019." | |
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They seem to be taking another stab at this with Dead or Alive 6. In order to try and more strictly adhere to this commitment the game has gone Darker and Edgier with more violent injuries on the fighters' bodies and a more subdued take on the series' trademark fanservice. | |
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Shaq Fu was commonly derided as one of the worst games of all time. When the sequel for the Nintendo Switch was announced, the trailer acknowledged the negative reception the original got and advertised the sequel's improvements. | |
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Watchmen (2019): The episode "Little Fear of Lightning" showcases an (extremely desperate) advertisement paid by the New York Board of Tourism to ask tourists to come to the city, which is still quite stigmatized after the "alien attack" of the Eighties. | |
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After the disaster that it was on release, newer trailers for No Man's Sky have put a great deal of emphasis on how many improvements they've made since then. | |
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Cyberpunk 2077: The original launch in 2020 was a infamous disaster. The 2023 expansion, Cyberpunk 2077: Phantom Liberty, was released with the 2.0 update that improved its performance. The live-action commercial starring Idris Elba ends with a tagline acknowledging this. | |
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