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Wolverine Publicity
- 116 statements
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- 398 referencing feature instances
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Certain popular characters within a fictional universe (and sometimes in real life) get used in gratuitous and/or inappropriate ways purely to enhance marketing. Superhero teams in comic books constantly change. Characters join and leave so often that any given superhero team is often unrecognizable within a year. Other superhero teams have a Heroes Unlimited setup, where there are tons of characters and no two issues will have the same group. As a result, there are a lot more fans of particular comic-book characters than there are fans of particular comic-book teams or titles. Fans will like a new team book not if it has a name they recognize, but if it has characters they recognize. A new title will often sell based on whether it has already-popular characters in it, and existing characters will often be made more or less powerful based on how popular they are with readers. This is done so that characters can be viewed by more readers, and also to find the best possible combination for a team for sales. This leads to one of the most overused tricks in comic-book marketing. When a character is very popular, they will often get Wolverine Publicity: appearing in every comic book title and format possible, smearing them all over even the non-related covers with all the fine delicacy of bacon-flavoured soap. The character will often have a flood of mini-series which desperately search for something new to do with them ("in this issue, Wolverine visits Turkmenistan!"), until the fans are sicker of them than they would be of bacon if they had to bathe in an offal gutter at the meat-packing plant too. The next step of Wolverine Publicity is random cameos to drive other titles. The promoted character will appear in the first issue of every new title, and appear in old titles with flagging sales, regardless of whether the promoted character makes any sense there. Particularly shameless marketers will just slap the promoted character on the cover and have them appear for one panel in the issue. They will often suffer from The Worf Effect; a new character hasn't 'made it' unless they can thrash the most important character in the universe. Even if the story is actually a team-up, this pairing might suffer from being a Story-Breaker Team-Up since the promoted character may not fit in with the title's story or tone at all. If a team has multiple titles, with different members in each one, the promoted character will somehow manage to appear in all titles — even if the stories are supposed to be happening at the same time. Even when that's not the case, this trope could apply to any hero who's a member of a team while also maintaining their own ongoing solo series, especially when no attempt is made to coordinate the two. The hero in their own title might have been held captive in Russia for weeks and just watched their love interest get brutally murdered in front of them, but in the team book they're cracking jokes in a relatively-light adventure in a magical realm. Maybe the hero secretly has Self-Duplication powers? A subtrope of Face on the Cover. Compare Spotlight-Stealing Title, Advertised Extra, Billing Displacement, Clickbait Gag, Covers Always Lie, Lady Not-Appearing-in-This-Game, Overused Copycat Character, Red Skies Crossover, and Sir Cameos-a-Lot. When an iconic villain shows up in an installment supposedly featuring someone else as the Big Bad, this becomes Hijacked by Ganon. If an actor or character engages in self-promotion (whether in-universe or out), this could shade into It's All About Me. Not to be confused with the idea that Wolverine is becoming the focus of the Marvel Universe (although that certainly has spawned many examples of this trope). Whenever Marvel wants to do without him for a while, they usually have Magneto rip the metal off his bones... Note that if the popular character is a legitimate lead character in a specific work, then the trope should not be listed in it. It may count for the character as a whole, but not for that work. "Wolverine buys an ice-cream" may be an example; "Wolverine saves the universe during the Crisis Crossover" is not. Try to avoid trope misuse. |
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| Wolverine Publicity / int_1f818da5 | type |
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| Wolverine Publicity / int_1f818da5 | comment |
Channel Awesome: The site had been so rife with Dr. Insano and Spooning With Spoony crossovers that Noah Antwiler said they frequently left him ragged and that he worried his fans would tire of them. Thankfully, there's a good supply of Expy Insanos willing to pop out of The Multiverse at any time. The Nostalgia Critic is no stranger to this kind of exposure either; given Doug Walker has multiple characters, it is common for the other reviewers to get him to cameo or crossover at least once as one of these characters. Inverted too though; he's had just about every contributor on the site crossover and cameo once in his videos, which probably helps get their names out to his fans and encourage them to watch his videos. His recent videos, meanwhile, tend to be filled with skits and cameos by actors/actresses from his Demo Reel series, leading many to complain that show is starting to focus more on guest star hijinx than on actual reviews. The Critic has this phenomenon as well, like when he explains how Free Willy wasn't any different than any of the other onslaught of A Boy and His X type films at the time and yet gained tons of attention, popularity, and is still remembered to this day: |
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Atop the Fourth Wall: Linkara has appeared in other peoples' reviews several times. Admittedly, these reviews are usually comic-book related, but he also usually appears with less well-known reviewers of the site like MarzGurl and Film Brain. | |
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Naruto is the second most popular fiction to be used in crossover fanfics. They have Rule 50 on every single Fanfic you can imagine. Thanks to this trope, readers will often only read and give a ton of reviews to Naruto crossovers even if the story makes no sense and/or very poorly written while overlooking the other non-Naruto ones. | |
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Parodied in an 8-Bit Theater strip, where the cast splits up into multiple teams and Fighter appears in all of them, a team consisting of multiple Fighters, all in the same panel, ''with two of them high-fiving each other''. Black Mage doesn't get it. Neither does Fighter. The strip is even titled "Fighterine" in reference to the Trope Namer. | |
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Sesame Street: Since the early 90's, Elmo has been given more prominence than older characters on the show such as Big Bird, Oscar the Grouch and Cookie Monster, much to the chagrin of longtime fans. A notable example of this was the second DVD release of Follow That Bird. Elmo is featured prominently on the cover in spite of appearing for roughly three seconds, in a silent cameo as part of a crowd scene near the end of the movie. The DVD cover and trailer for A Special Sesame Street Christmas give Michael Jackson more emphasis than deserved for a singer whose guest spot lasts shorter than a minute. Not only that, but one of the bonus features is a rendition of Jackson's very brief cameo! |
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The Critic has this phenomenon as well, like when he explains how Free Willy wasn't any different than any of the other onslaught of A Boy and His X type films at the time and yet gained tons of attention, popularity, and is still remembered to this day: | |
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| Wolverine Publicity / int_4ef4a5be | type |
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Since the early 90's, Elmo has been given more prominence than older characters on the show such as Big Bird, Oscar the Grouch and Cookie Monster, much to the chagrin of longtime fans. A notable example of this was the second DVD release of Follow That Bird. Elmo is featured prominently on the cover in spite of appearing for roughly three seconds, in a silent cameo as part of a crowd scene near the end of the movie. | |
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Most art critics believe that the effect and aesthetic greatness of the painting are endangered by its constant overexposure. Almost anything to do with Leonardo features the Mona Lisa. For instance, the book cover of The Da Vinci Code and the posters of its film version feature the painting even if it doesn't have anything to do with her (the so-called "da vinci" code revolves around conspiracy theory surrounding Leonardo's notebooks, scientific research, and Dan Brown's fantasies). | |
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In Higurashi: When They Cry, almost all chapters prominently feature Rena in the cover, even those that have nothing to do with her. She is missing only in Meakashi-hen and Minagoroshi-hen. That's 2 out of 8, people! Rena is also on the PS2 remakes covers, except for Kakera Asobi, where Rika and Hanyuu are there instead. Rena does have an important role in the plot, though Keiichi is the Decoy Protagonist and Rika the real one. That being said, it's a sure thing she gets the most attention due to her popularity. | |
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Parodied by Schlock Mercenary in their transcript blurb— whenever the true transcript is not available, this message replaces it, trying to attract advertisers by using popular tags: | |
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The VlogBrothers tend to get more views from guys on videos where the picture giraffe sex on the preview, even though the giraffe sex is not typically actually in the video. | |
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The Nostalgia Critic is no stranger to this kind of exposure either; given Doug Walker has multiple characters, it is common for the other reviewers to get him to cameo or crossover at least once as one of these characters. Inverted too though; he's had just about every contributor on the site crossover and cameo once in his videos, which probably helps get their names out to his fans and encourage them to watch his videos. His recent videos, meanwhile, tend to be filled with skits and cameos by actors/actresses from his Demo Reel series, leading many to complain that show is starting to focus more on guest star hijinx than on actual reviews. | |
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When The Noddy Shop was imported to the UK as Noddy In Toyland, The BBC had a particular fondness for Johnny Crawfish out of all the new puppet characters created for the framing segments. A lot of merchandise happened to feature him on the packaging and he even got his own music video. | |
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Every Haganai doujinshi features Sena in some shape or form. Every single one. While most do it because they're focused on her, it's rather jarring to see a book about Yozora with her on the cover and all the plot being about her, yet the first three pages being Sena love just because. Or having her on the cover with Yozora yet not appear even once inside the thing. While she may be popular, this is a little annoying to non-fans of her, as other "Ensemble Dark Horse" characters, using the term loosely here, don't do this kind of stuff, it's just Sena. | |
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This can happen with YouTube's "related videos" service. Most times the "recommended for you" video will be something you watched ages ago and don't care to revisit. This can be rather annoying if you watched one YouTuber's video out of curiosity and the site keeps trying to get you to watch it again even though you don't have any interest in said YouTuber's videos whatsoever. It can also base recommendations off of a video that you clicked by accident a while ago, or repeatedly recommend the same shipping video for months at a time because you watched a few non-shipping videos related to the fandom. Or, more annoyingly, you watch a political video that's anti-X, and suddenly your "related videos" feed includes mostly pro-X videos, because the pro-X video producers use similar tags and get more views. This might be less of a problem now that YouTube has installed a "not interested" button in a dropdown menu for each item. Clicking it immediately hides the item from view and, no doubt, will tweak the site's algorithms to avoid it and others like it in the future. There is a way to prevent this. You can use private mode on a web browser and watch YouTube videos without logging in. Suggested videos remain related to the videos you just watched and website cookies and browsing history are automatically cleared when closing a window in private mode. |
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In Culhwch and Olwen, Gawain is assigned by King Arthur as Culhwch's companion, but takes no part in the adventure which is mentioned. As such, there is a theory that he was, indeed, written in later due to his fame. | |
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| Wolverine Publicity / int_ccae327f | comment |
The site had been so rife with Dr. Insano and Spooning With Spoony crossovers that Noah Antwiler said they frequently left him ragged and that he worried his fans would tire of them. Thankfully, there's a good supply of Expy Insanos willing to pop out of The Multiverse at any time. | |
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Dragon Ball Multiverse: Chapter 25 was announced as Bibidi's special, even though he only appears during the first part of the special and the Kaioshins have much more time. | |
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OneyPlays: The "Best Of" compilation videos that don't focus on a specific game or host tend to prominently feature Zach in the thumbnail, regardless of how many clips in the compilation actually feature him, due to him being the most popular member of the channel. Most of them will at least feature Chris along with him, but the "Best of Telling Stories" compilation, which only features Zach in the foreground of the thumbnail, is the second most viewed video on the channel...behind the "Best of Zach" compilation.note Not counting the "dentist robot" clip, because it's not original content. | |
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| Wolverine Publicity / int_e5feb1e | comment |
The Ace Attorney series does this on occasion, promoting popular characters from previous installments in games they barely appear in. Justice for All has Miles Edgeworth on the box cover despite not appearing at all until the final case and being assumed dead until he shows up. Investigations gave major promotion for Ema Skye despite her only showing up for one scene in case 3. Spirit of Justice made a big deal about Maya Fey's return, giving her a spot on the box cover and dedicating an entire trailer to her. In the actual game, her only major role (excluding DLC) is as the defendant in case 3 and a plot device in case 5. | |
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