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Writing Around Trademarks

1366 statements
260 feature instances
397 referencing feature instances

Writing Around Trademarks	type	FeatureClass
Writing Around Trademarks	label	Writing Around Trademarks
Writing Around Trademarks	page	WritingAroundTrademarks
Writing Around Trademarks	comment	You have a great idea for a character name. But there's a problem — someone else had the idea first. And they used it... a long, long time ago. Like, before you were born. The character may not even be that well-known (or known at all) today. Too bad — you missed your chance. Better change the name before airtime, or you'll find yourself knee deep in the paperwork of a trademark infringement lawsuit. If word gets out online, the original name may still be used by the fans. Efforts to have this listed as a violation of intellectual property are no doubt pending. However, certain uses are (at least in the United States) covered under what are known as Fair Use Laws. We have a page about Trademarks if you're really interested in how they work and are used. The same reasoning behind many a Stealth Pun. This is one reason why a character might be Renamed to Avoid Association. Contrast Captain Ersatz, where the writers are trying to use an already existing character but can't. See also Brand X, Bland-Name Product, Disney Owns This Trope, You Wanna Get Sued?, Lawyer-Friendly Cameo, A.K.A.-47, Product Displacement, and Clumsy Copyright Censorship.
Writing Around Trademarks	fetched	2024-04-15T19:32:27Z
Writing Around Trademarks	parsed	2024-04-15T19:32:27Z
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Writing Around Trademarks / int_116de4aa	type	Writing Around Trademarks
Writing Around Trademarks / int_116de4aa	comment	In a slightly bizarre reversal of this trope, The Six Million Dollar Man once featured a villain named Barney Miller. Later, an unrelated cop show called Barney Miller hit the airwaves, and became so popular that when producers of The Six Million Dollar Man brought back their villain, they decided to Retcon his name to "Barney Hiller" to avoid confusion with the later, but better-known, character.
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Writing Around Trademarks / int_11b7db91	type	Writing Around Trademarks
Writing Around Trademarks / int_11b7db91	comment	The Adventure Time episode "Up A Tree" obtrusively refers to a "discus".
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Writing Around Trademarks / int_13134b01	type	Writing Around Trademarks
Writing Around Trademarks / int_13134b01	comment	Twisted: The Untold Story of a Royal Vizier refers to its Princess as Princess and Jafar as Ja'far (given that it's one big Disney parody). Similarly, the other Disney villains that appear go unnamed, although their costumes leave no doubt as to who they're supposed to be. It also doesn't refer to the other thing it's a parody of by name, calling it "a book about a misunderstood green girl."
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Writing Around Trademarks / int_1365e580	type	Writing Around Trademarks
Writing Around Trademarks / int_1365e580	comment	German youth book series TKKG with four heroes with their names starting with T, K, K and G respectively, had to rename the athletic protagonist from Tarzan to the more bland Tim.
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Writing Around Trademarks / int_162989a1	type	Writing Around Trademarks
Writing Around Trademarks / int_162989a1	comment	In Operation Darkness, Herbert West, the mad scientist with the ability to revive the other characters, had his surname altered to East for the English localization. The original story Herbert Westâ€“Reanimator is in the public domain, but given a legal incident with Dungeons & Dragons using Lovecraft's public-domain characters mentioned above, they probably wanted to be safe.
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Writing Around Trademarks / int_18352179	type	Writing Around Trademarks
Writing Around Trademarks / int_18352179	comment	When Cody Rhodes left WWE, he was unable to use his full "Cody Rhodes" name for several years because it was still owned by WWE. The workaround was to go by just "Cody" in the meantime, but he also occasionally had some fun with it, such as by bringing his wife with him to ringside so they would be introduced as "Cody and Brandi Rhodes".
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Writing Around Trademarks / int_1955de30	type	Writing Around Trademarks
Writing Around Trademarks / int_1955de30	comment	LEGO Marvel Super Heroes was created before the executive order went out, so it featured characters from both franchises prominently. So when the sequel was produced after the order went into effect, a lot of dancing around names and references had to be done in order to tie back to the first game. For example, Nick Fury vaguely brings up "the last purple-hatted cosmic tyrant" that came to Earth in reference to the first game's Big Bad, Galactus. And when Gwenpool finds out she will be narrating the game's bonus missions, she asks about "the guy who did it last time".
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Writing Around Trademarks / int_1b51bb94	type	Writing Around Trademarks
Writing Around Trademarks / int_1b51bb94	comment	There's a costume company that makes a Wednesday Addams Halloween costume, but never bothered to get approval from Metro-Goldwyn-Mayer. To avoid a lawsuit, it's officially an "Evil Midweek Cutie" costume.note What day is in the middle of the work week? Wednesday. There are other costume companies that make costumes based on copyrighted characters in all but name, including (but most certainly not limited to) "Fighter Jet Pilot", "Elf Warrior Princess", "Groovey Man", and "Pubescent Frog of Silent War"
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Writing Around Trademarks / int_1bdeba5a	comment	Hip-hop group the X-Ecutioners were originally known as the X-Men. Take a wild guess why they had to change it. Their original name is still occasionally referenced in song lyrics, most notably in Linkin Park collaboration "It's Goin' Down."
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Writing Around Trademarks / int_1c99c2f3	type	Writing Around Trademarks
Writing Around Trademarks / int_1c99c2f3	comment	Clinic of Horrors: a game that Dr. Albright and Bianca frequently play is titled "Last Fantasy Online."
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Writing Around Trademarks / int_1dd9862b	comment	Danganronpa 3: The End of Hope's Peak High School zig-zags this by having one character, Gundam Tanaka, never use his first name (which was used extensively in its predecessor) presumably for this reason. Instead, he goes with Tanaka the Forbidden One, which references a different series, and ends up using his real name in the finale anyways. This is likely the same reason his name was officially romanized as "Gundham" in Danganronpa 2, with a silent "h".
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Writing Around Trademarks / int_1e9c0623	comment	When Greg Stafford brought a new game system (no longer RuneQuest) to Glorantha (with the help of Robin Laws), he wanted to name it HeroQuest based on the mighty mythical quests people went on to gain power. Unfortunately, the HeroQuest board game was still under trademark, and so Hero Wars came out instead. Eventually, the trademark lapsed and the second edition of the game used the HeroQuest name, although it is generic and not limited to Glorantha. Then in 2020, Hasbro wanted to reissue the cult classic board game, having long before acquired original publisher Avalon Hill. A deal was struck wherein the RPG was renamed QuestWorlds, allowing Hasbro to freely use the HeroQuest name. In exchange they gave up any residual rights to the third edition of RuneQuest, which had actually been published by Avalon Hill under a complex deal with Chaosium (which itself had merged with Hero Wars/HeroQuest/QuestWorlds publisher Moon Design, fully reuniting the RuneQuest and Glorantha rights.
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Writing Around Trademarks / int_1f99be3b	comment	The Marvel NOW! Avengers relaunch introduced a new hero named Smasher, who has the civilian identity of Izzy Dare. It was initially heavily implied that she was the granddaughter of British comic book hero Dan Dare, but subsequent reprints and collections of her debut issue retroactively declared Izzy's last name to be "Kane" instead, revealing that her granddad was actually the Golden Age hero Captain Terror.
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Writing Around Trademarks / int_1fed53cb	comment	During the NBC run of Late Night, one of the show's most popular recurring players was Larry "Bud" Melman, an awkward old man played by character actor Calvert DeForest. When David Letterman jumped ship to rival network CBS to host The Late Show, NBC argued that a number of the Running Gags used on Late Night, including the character of Larry, were their intellectual property and thus could not be used on the new series. Letterman got around this by continuing to feature DeForest as essentially the same character, just with his real name.
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Writing Around Trademarks / int_207896c6	comment	In the original script for National Lampoon's Vacation, Walley World was indeed supposed to be Disneyland, but they couldn't secure the license to use the park's name (most likely because the film pokes fun at it), and it became the fictional Walley World. The film still includes shout-outs to Disney, such as naming the park owner Roy Walley (referring to Roy Disney, the company's former executive and Walt's nephew).
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Writing Around Trademarks / int_2221ecbd	comment	CSI: NY: In "Sanguine Love," a tube of ChapStick is found at the crime scene and the name is shown in plain view on screen, but the detectives consistently refer to it as "dry lip balm." The references to Facebook pages as "profile pages" in "Who's There?" and "Brooklyn Til I Die" without saying the name of the site.
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Writing Around Trademarks / int_237f18e5	type	Writing Around Trademarks
Writing Around Trademarks / int_237f18e5	comment	This might be the case with the Fox in Code Name: S.T.E.A.M, as she amounts to a gender-flipped Zorro, a character who has some difficulties surrounding his copyright status.
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Writing Around Trademarks / int_23d67c89	type	Writing Around Trademarks
Writing Around Trademarks / int_23d67c89	comment	Similar to The Hobbit example in film section, The Lord of the Rings Online uses flashbacks to show Sauron in his beautiful form, which he used to beguile the Elves into crafting Rings of Power. He used the name "Annatar", but the works that mention it are not covered by the game's license, so a close Sindarin form of "Antheron" is used instead.
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Writing Around Trademarks / int_23e1c5d9	comment	This was the reason Tales of Eternia was released as Tales of Destiny II in the US. It made things confusing when an actual Tales of Destiny 2 came out for the PS2: Mattel already had "Eternia" trademarked.note Although the actual Tales of Destiny 2 never left Japan, and when Tales of Eternia was finally released in Europe on the PlayStation Portable, the original name was kept.
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Writing Around Trademarks / int_24740992	comment	Electronica group Death In Vegas were originally billed as Dead Elvis, but it turned out there was already a record label called that note Both got the name from Dead Elvis: A Chronicle of a Cultural Obsession, a non-fiction book by Greil Marcus about Elvis Presley's cultural influence in the late 70s — Dead Elvis became the title of their first album instead.
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Writing Around Trademarks / int_24ffd341	comment	In It's Always Sunny in Philadelphia, the Philadelphia Phillies mascot is repeatedly referred to as the Philly Phrenetic in the gang's story, despite being called the Philly Phanatic in real life. It's lampshaded at the end of the episode, when Charlie complains about having to do this to avoid being sued by Major League Baseball.
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Writing Around Trademarks / int_25818ae2	comment	An interesting reverse is the case of one of WCW main faces Sting. Steve Borden had actually purchased the trademark before the more widely known singer had. This means that every performance the singer gives he has to pay a royalty to Borden for use of the name (Steve isn't a dick about it, and it's apparently a token amount like $1 and occasional concert tickets).
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Writing Around Trademarks / int_25d97c04	comment	James Bond is public domain in Japan, but not in America. Therefore, when the anime and manga for Moriarty the Patriot are released in America, James Bond becomes "James Bonde" and "Moneypenny" becomes "Moniepeny."
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Writing Around Trademarks / int_261c8d3f	comment	The Simpsons: Lampshade Hanging: In "Simpsoncalifragilisticexpiala(Annoyed Grunt)cious", Sherri Bobbins categorically denies that she is anything like Mary Poppins; she's an original creation like Ricky Rouse or Monald Muck. Considering also Treehouse of Horror tale The Shinning, this is a recurring (if not running) gag. In "The Otto Show" Also the "Purple Submersible" in "Last Exit to Springfield", and Lisa in the Sky, but not with diamonds. Heck, the episode "The Day the Violence Died" is all about the problems caused by oversensitive copyright and trademark infringement litigation, and features this trope. It pretty much is a running gag, the gag being how ridiculous it is to force people to conform to this trope (and the extra miles the show goes to make it blatantly obvious). In "You Kent Always Say What You Want", Homer orders various toppings on his ice cream, all takes on various names of real candies: Snickles, Gooey Bears, Charlottesville Chew, Nice 'N' Many, Kat Kit, Herschel's Smooches, Mrs. Bad Bar, and Milk Dudes. In "Fat Man and Little Boy", Bart throws away some of his toys: Spirogram, Sketch 'n' Etch, Ravenous Ravenous Rhinos, Duopoly, Parchoosey, Humor Putty, and Sock 'em Knock 'em Cyborgs. "Covercraft" briefly uses a game called Stack-O as a replacement for Jenga. In "Double, Double, Boy in Trouble", Lenny gives out robotic vacuums as a party gift. They're not Roombas, but generically-named Vac-U-Bots. Season 1's "There's No Disgrace Like Home" couldn't use the term "Jell-O Desserts", so Homer instead called them "gelatin desserts." However, the term "Jell-O" has been used many times since, starting with season 3's "Saturdays of Thunder". Downplayed in "Scenes from the Class Struggle In Springfield". On the DVD commentary, it's mentioned Marge was allowed to say that she had a Chanel dress (both the discounted suit and the second one she bought when the first one was ruined), but they couldn't show the actual name (which is why Marge's fingers covered the label and a tree covered the Chanel storefront).
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Writing Around Trademarks / int_2675c915	comment	In Agents of S.H.I.E.L.D. (and the Marvel Cinematic Universe in general, prior to Phase 4) characters that would be called mutants in the comics are called "gifted" instead or are replaced by Inhumans. This is because Marvel lost the ability to use the word "mutant" when they sold the rights to the X-Men franchise to 20th Century Fox. This also meant that the few mutant characters Marvel did retain the rights to, like Molly from Runaways (2017), had to undergo Adaptation Species Changes for their TV incarnations.
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Writing Around Trademarks / int_27b0262b	comment	MythBusters: They once tested some tropes associated with Nocturnal-Echo-Locating-Flying-Mammal-Man. On the other hand, many movies, TV shows, etc. are explicitly referenced (with occasional clips) in the show; entire episodes have been devoted to myths from specific series, including James Bond, MacGyver, Breaking Bad (Vince Gilligan and Aaron Paul even made guest appearances), and Deadliest Catch. However, in general, the MythBusters genericize (read: cover the labels of) all the products they use in their testing. This isn't just because of trademark concerns, but also to ensure that viewers don't try to repeat the sometimes-dangerous experiments themselves. The only exception they made was in the "Diet Coke and Mentos" experiment, because the myth centered on those specific brands.note They hadn't cleared any Star Wars properties for the episode, so when Adam turned a Light Saber hilt into a nozzle and Mentos dispenser, he pondered on-camera "What am I allowed to call it, a "plasma sword"? Naturally, Adam had to have some fun with it in one particular episode that required two highly dangerous compounds:
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Writing Around Trademarks / int_2894671c	comment	The Justice League Europe character Crimson Fox was originally called "La Renard Rouge" ("The Red Fox"). However, the creators of a British indie comic called Redfox objected, and asked Neil Gaiman of all people to convince the Justice League editors to change the new heroine's name. It worked, and the character has been known as Crimson Fox ever since, despite not having any crimson on her costume.
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Writing Around Trademarks / int_289f3039	comment	Due to changes in international ratings systems around 2020 that prohibited 18+ and non-18+ games from being promoted alongside one another, promotional materials for Super Smash Bros. Ultimate were unable to directly name any 18+ games. This meant that the introductions of Mii costumes like Altair and Doom Slayer didn't show the usual Super Smash Bros. Ultimate X {franchise} graphic but instead used the characters' names written in a generic font. (This also affects Kazuya on the European website, though not in-game.) T-rated games are allowed to be mentioned, but — probably also due to these changes — feature disclaimers clarifying as much. Thus, Ultimate subverts the Demographic-Dissonant Crossover trope in this instance, though the game also plays that crossover trope straight with playable characters from 18+ games. The Japanese versions of the trailers are unaffected by this.
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Writing Around Trademarks / int_28c6afce	comment	An episode of Thomas & Friends's fifth series introduces a BR Class 17 diesel as a character. Originally he was to be named "Paxman", after the manufacturer of the Class 17's twin engines. The problem was that the character, like the real locomotive, suffered engine trouble, and the producers were worried about slandering the Paxman brand. In the episode he's No Name Given, while in the merchandise he's "Derek".
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Writing Around Trademarks / int_2a8943c0	comment	In Miraculous Ladybug, Chat Noir's name was changed to Cat Noir in the American dub because the original name didn't sit well with test audiencesnote (for those who don't know, chat is pronounced like "shat"), but also likely because the literal translation "Black Cat" was already the name of a Marvel character.
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Writing Around Trademarks / int_2ba48a26	comment	Castle: One episode had an extended discussion about roofies without ever using the drug's trademark name "Rohypnol", everyone used the drug's non-trademarked generic name of "flunitrazepam". In another episode, Castle's agent tells him that he might be about to get an offer to write books about "a certain British spy" who uses lots of gadgets. Everyone manages to get through the entire episode without actually saying "James Bond"; In-Universe, it's because they're trying not to jinx the contract. There was also an episode where Alexis is setting up a profile for Martha on a popular social networking site; Martha tells Castle that she's getting a "My Face" account. Castle starts to say "It's actually called—", but Alexis cuts him off before he can say the name, saying "Don't bother, I've been correcting her all morning". By playing on Martha's eccentricity and unfamiliarity with technology, they manage to write several scenes in which the site is discussed without ever saying either of the real (and trademarked) names, and leaving it unclear which service Martha is actually using.
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Writing Around Trademarks / int_2e2efbf9	type	Writing Around Trademarks
Writing Around Trademarks / int_2e2efbf9	comment	In the original script drafts for the first Back to the Future, the time machine's Flux Capacitor was powered by Coca-Cola, in a shout-out to the secrecy of Coca-Cola's formula.
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Writing Around Trademarks / int_2e3e7ac2	comment	Interestingly when Justice League writers created a character called Ichthultu, they only did this because they were unaware that Cthulhu was a Public Domain Character. Though it's not according to Arkham House Publishers Inc., which was one of the reasons The Real Ghostbusters episode homaging Lovecraft's works called the monster "Cathulhu".
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Writing Around Trademarks / int_2ec27115	comment	In the Teen Titans Go! special "Warner Bros. 100th Anniversary" Hogwarts makes an appearance, but is never referred to by name, instead just being called a castle, which is a bit odd since Hogwarts is trademarked by Warner Bros., and Teen Titans Go! is produced by Warner Bros. Animation.
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Writing Around Trademarks / int_309aea60	comment	The Weeknd omitted the third "e" from his stage name due to a band from his home province of Ontario having used the name "The Weekend".
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Writing Around Trademarks / int_309d7300	comment	Sonic and the Secret Rings was going to be called Sonic Wildfire but "Wildfire" had already been trademarked.
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Writing Around Trademarks / int_31313512	comment	ANNO: Mutationem was originally developed to be an SCP Foundation game like SCP â€“ Containment Breach. It was reworked into an original property in order to avoid potential issues with the SCP IP, while still maintaining references of the original marker, such as renaming Sigurros (SCP-239) into Sigrid and keeping her Reality Warper powers, and using the design of The Reptile (SCP-682) while referring it as The Varanus.
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Writing Around Trademarks / int_32b94732	comment	Marvel vs. Capcom: Infinite also snuck a reference to the X-Men member Storm into one of Black Panther's pre-fight quotes by having him refer to her as "My queen."
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Writing Around Trademarks / int_358fefa5	type	Writing Around Trademarks
Writing Around Trademarks / int_358fefa5	comment	In Jack Staff, Paul Grist's legal settlement with the copyright owners of the old British supervillain the Spider (whom Grist had written into the comic in the mistaken assumption that he was public domain) primarily involved a promise never to refer to the character as "the Spider" again, but only by the civilian pseudonym Grist had already given him of "Alfred Chinard". This is a particularly lax example as the rightsholders seem to have no problem with the early issues in which he is explicitly identified as the Spider still being included unaltered in the TPB collections.
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Writing Around Trademarks / int_35f1d3fb	type	Writing Around Trademarks
Writing Around Trademarks / int_35f1d3fb	comment	Hasbro's G.I. Joe franchise had a similar problem when they allowed trademarks on those characters to lapse. It's believed to be the reason why Roadblock was replaced with near-identical cousin Heavy Duty in the Rise of Cobra film. And within the action figure line, Rock and Roll was renamed Bench Press. However Hasbro did end up getting a few trademarks renewed since Roadblock was brought back as a prominent character on G.I. Joe: Renegades, G.I. Joe: Resolute, and the live action sequel Retaliation.
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Writing Around Trademarks / int_3683873b	type	Writing Around Trademarks
Writing Around Trademarks / int_3683873b	comment	The "Family Reunion" arc in The Muppet Show Comic Book prominently features Scooter's athletic, fun-loving sister ... who is referred to throughout as "Scooter's sister" because Boom Studios was unsure if having the comic book license to The Muppets included being allowed to use elements from Muppet Babies (1984). Only in her absolutely final scene (after considerable legal negotiations behind the scenes) does she sign a letter to the gang "Skeeter".
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Writing Around Trademarks / int_36c89d24	type	Writing Around Trademarks
Writing Around Trademarks / int_36c89d24	comment	Hannibal is produced by the De Laurentiis Company, who own the rights to the novels Red Dragon, Hannibal, and Hannibal Rising, while MGM owns the rights to The Silence of the Lambs. This effectively means that no characters from The Silence of the Lambs can be used in the series unless a deal is struck (which MGM has, as of this writing, continuously refused). But the writers have worked around it by creating doppelganger characters such as Miriam Lass for Clarice Starling, Franklyn Froidevaux for Benjamin Raspail, and Kade Prurnell for Paul Krendler.note "Kade Prurnell" being an anagram of "Paul Krendler".
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Writing Around Trademarks / int_37784e1e	comment	One intermission video for the fourth YuruYuri concert has the cast playing a block-stacking "balance game". When Rumi Ōkubo asks if it isn't simply a game of Jenga (with the brand name being replaced with "\Akkari~n/") Shiori Mikami responds that while it might seem like that, it's really something completely different.
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Writing Around Trademarks / int_3a5aae69	type	Writing Around Trademarks
Writing Around Trademarks / int_3a5aae69	comment	Brazilian movie Bingo does this to Bozo the Clown, given it is inspired by one of the actors who played him. Not only the name is changed (there is even a No Celebrities Were Harmed version of his creator), but the hair is blue, with a mostly red costume.
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Writing Around Trademarks / int_3aa299d3	comment	Temps de chien: One of the channels that report on the incident from the first episode (which consisted of Antoine, the series' main character, attacking a dog in self-defense while being live on TV) is called "TDV". The logo's font is similar if not identical to the one for the real-life channel TVA.
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Writing Around Trademarks / int_3ae518ad	comment	In Idiocracy, all water, drinks, milk and liquids in the world, with the one exception of Toilet Water, has been replaced by a fictional green sports drink, Brawndo, the Thirst Mutilator!. They use it to water plants, feed babies, you name it. Although the brand was fictional, it is mentioned that it "tastes like Gatorade". According to Mike Judge, they had originally planned to use Gatorade, but Gatorade didn't want to be associated with the film, especially since they would play such a major role in the plot. And thus the fictional Brawndo was born.
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Writing Around Trademarks / int_3bbd2f1c	comment	The western release of JoJo's Bizarre Adventure: All Star Battle had to change many character names to stay out of trouble with trademark laws, although many of the changes still count as musical Shout Outs (for instance, "Sticky Fingers" to "Zipper Man", a reference to the Stand's zipper-based abilities and the cover of the album featuring the song "Sticky Fingers" showing a man's zipper prominently) while others are more straight-forward references to the Stand's appearance and powers ("Aerosmith" to "Lil' Bomber). These names would also be later added into the dub of the anime. "Dirty Deeds Done Dirt Cheap" is either referenced with the phrase "Filthy acts at a reasonable price", or with its nickname 'D4C', with the glossary mockingly claiming that "nobody knows what this mysterious abbreviation means."
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Writing Around Trademarks / int_3c7d2003	type	Writing Around Trademarks
Writing Around Trademarks / int_3c7d2003	comment	The computer game The Last V8 is clearly based on Mad Max, which had a Licensed Game on the NES.note Ironically, the NES Mad Max game is itself a reskinned version of the computer game Road Raider (known as Motor Massacre in Europe), which was clearly based on Mad Max.
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Writing Around Trademarks / int_411acd6e	comment	The Wonderful 101: One unlockable character is called "Poseman", a hot-blooded hero with a red outfit. This is likely a reference to Viewtiful Joe (the first installment of Kamiya's Hero Trilogy), which is owned by Capcom and thus couldn't be used. However, there is an Easter Egg that has Wonder-Pink call Sylvia from the game and ask about Joe. The game's fifth boss is a homage to Punch-Out!!. Platinum asked Nintendo, the original publisher of The Wonderful 101 and the owners of Punch-Out, if they could use that game's theme for the battle, but were turned down. So they used a Suspiciously Similar Song instead.
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Writing Around Trademarks / int_432e5c6f	comment	In Stone Ocean, Ungalo's Bohemian Rhapsody has the power to bring fictional characters to life and at one point does so with a Disney World guidebook. This includes Mickey Mouse who only appears briefly as a mouse tail in the shadows. All the public domain characters associated with Disney like Pinocchio or Snow White & the Seven Dwarves are heavily stylized and redesigned as so not to resemble their Disney counterparts. When the anime adapted the same story arc, they were redesigned further, and references to Disney were Adapted Out entirely (such as a scene where Anasui complains about not seeing Mickey Mouse in Disneyland). Interestingly, a reference to Spider-Man was changed to reference Batman, likely because the anime was licensed by Warner Bros. Japan.
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Writing Around Trademarks / int_46d48eba	comment	The OGN Black Dossier moved the League's adventures ever closer to the present day, and had to write around characters including James Bond and Emma Peel (the former typically "Jimmy", the latter using her maiden name). In a multi-faceted, transatlantic and cross-media invocation of this trope, the DC Comics-published volume was originally supposed to include a 45" record with an in-universe performance by a Jack Kerouac character. After being cleared by the legal department, the record was scrapped (possibly due less to copyright concerns than creative bad blood), ultimately leading the works' creators to change publishers for future adventures.
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Writing Around Trademarks / int_4797fe95	comment	The main cast of Hunter: The Parenting are essentially the main cast of If the Emperor Had a Text-to-Speech Device under different names as a means for Alfabusa to continue making animations featuring said cast, as the latter series had been Screwed by the Lawyers due to Games Workshops' Fan-Work Ban.
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Writing Around Trademarks / int_480ec6f0	type	Writing Around Trademarks
Writing Around Trademarks / int_480ec6f0	comment	The main plot of the Bonkers episode "I Oughta Be in Toons" was about Mickey Mouse being imprisoned and impersonated by a disgruntled former child actor, but because of red tape concerning Mickey's television rights at the timenote This was long before Mickey MouseWorks, House of Mouse, Mickey Mouse Clubhouse, and the 2013 series came along., he isn't actually shown on-screen (he is seen in silhouette at the beginning of the episode and spends the rest of the episode locked in a pet carrier) and he is never addressed by his name (instead referred to as "the mouse" or "the most famous toon in the world"). Strangely, this didn't prevent Mickey Mouse from being mentioned by name in other episodes.
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Writing Around Trademarks / int_49a87cb3	comment	Cloud from Final Fantasy VII was added to Super Smash Bros. for Nintendo 3DS and Wii U as DLC, as well as to Super Smash Bros. Ultimate as part of the base roster, though he came with very limited music tracks and overall content than others (initially though to be due to licensing issues with Square Enix, but later clarified to have happened due to the songs being legally tied to multiple companies across the world). This was largely rectified with the addition of Sephiroth as DLC in the latter game, who not only added more songs and a second FF stage, but also several new Spirits.
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Writing Around Trademarks / int_4a059a74	type	Writing Around Trademarks
Writing Around Trademarks / int_4a059a74	comment	Strangely enough, in a case of cross-medium and franchise geek culture influence, it appears that the words are only trademarked when tied to the specific monster. The Mandalorian references "a mind flayer", but there it appears to be some sort of torture device or specialist. (Presumably, it's unrelated to the Quarren, who resemble illithids.)
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Writing Around Trademarks / int_4a69e7ac	comment	While most of the talent who left AkioAIR after the company imploded in controversy made new characters or went back to their old ones without being able to outright say who they were (as is standard in the Virtual Youtuber industry), Athena and MEW got new models and channels but kept their social media accounts and started using the names "Athy" and "Metorial," which were used as nicknames during their Akio days but are not copyrighted by the company the way "Athena Nightingale" and "MEW Horizon" are.
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Writing Around Trademarks / int_4ca29f1f	comment	One of the characters in Rising Stars originally had the superhero name "Flagg" until somebody noticed the previous use of that name in Howard Chaykin's American Flagg!. J. Michael Straczynski settled the matter amicably with Chaykin, and wrote the name change into the comic, having the character renamed "Patriot" by his corporate sponsors because "some guy named Chaykin had the rights to 'Flagg'".
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Writing Around Trademarks / int_53a4065a	comment	Transformers: Shattered Glass: In this mirror universe, one character is named Sephie Beller, a technophile, Decepticon fangirl, and aspiring Transhuman. Sephie is short for Josephina, which is more commonly abbreviated as Josie. In the original G1 continuity, Josie Beller was paralyzed in an accident, and after a We Can Rebuild Him moment, re-emerged as the Transformer-hating Circuit Breaker. However, the rights to Transformers comics have changed hands over the years, and IDW cannot use either the name Josie Beller or Circuit Breaker, because Marvel Comics still has the rights to them (they made sure to have her appear first in Secret Wars II just for that reason).
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Writing Around Trademarks / int_544a27d2	type	Writing Around Trademarks
Writing Around Trademarks / int_544a27d2	comment	Parodied in Robbie the Reindeer. Robbie is the son of Rudolph, but every time someone is about to say Rudolph's name they get cut off.
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Writing Around Trademarks / int_54ebbc88	type	Writing Around Trademarks
Writing Around Trademarks / int_54ebbc88	comment	The events of Marvel Versus DC have been acknowledged in subsequent comics, such as when Access, a character created for the crossover and who is co-owned by both companies (explaining why he rarely shows up anymore), later appeared in an issue of Green Lantern. However, the events of the crossover could only be vaguely alluded to in subsequent stories, such as when Blue Beetle debuted synthetic webbing he claimed to have gotten from "this guy who just drifted through from some alternate universe recently." Also, in the aforementioned Green Lantern issue, Access stopped just short of explicitly mentioning the Marvel Universe.
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Writing Around Trademarks / int_569093cc	comment	DuckTales (2017): In "From the Confidential Casefiles of Agent 22", none of the items relating to Adventures of the Gummi Bears have the word Gummi attached to them, likely due to trademark issues relating to the original Gummi Bear candies. Thus the Great Gummi become the Great Ones, and the Great Book of Gummi is just the Great Book.
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Writing Around Trademarks / int_5755b96a	comment	The Order of the Stick: Played for laughs in an early comic. Elan encounters a Mind Flayer, only for it to be dragged away by a pair of lawyers sent by the spoooooooky wizard who lives by the coast. The Beholder scheduled to be in the next comic is then sent away before the lawyers notice. The online comic uses the terms "Mind Flayer" and "Illithid," but they're replaced ("Brain Eater"/"brain-eating abberation" and "Illithoid") in the print version. Later, the comic introduces Zz'dtri, a Dark Elf who, as the characters note, comes from a race composed entirely of edgy anti-heroes trying to throw off the race's reputation for evil. When Zz'dtri and his team turn out to be evil, Vaarsuvius defeats him by loudly noting his resemblance to "a certain popular fantasy author's intellectual property," causing the lawyers to show up and drag him away. He then returns 700 strips later, having successfully argued that parody counts as fair use. For a spell-specific example, the spells "Bixby's Crushing Hand", "Bixby's Evicting Hand", "Bugsby's Cat-Retrieving Hand", "Bugsby's Expressive Single Digit" and "Bugsby's Flicking Finger" are all references to various DnD spells called "Bigby's [adjective] Hand" (which in 5e became a single spell, "Bigby's Hand", with multiple uses). A Beholder makes a more prominent appearance much later in the comic ... but nobody can remember what it's called.
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Writing Around Trademarks / int_57e3ab58	type	Writing Around Trademarks
Writing Around Trademarks / int_57e3ab58	comment	On The Dick Van Dyke Show Laura writes a children's book which it turns out is identical to a book from her youth, "The Mouse in the Mudhole". This time the editor does catch the inadvertent plagiarism, and mentions that it happens all the time to first-time children's book authors. Then he says he wrote his own story to go with the illustrations, about a lad who goes into the woods and goes to the animals' houses, sits in their chairs, eats their porridge...
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Writing Around Trademarks / int_5ada53ed	type	Writing Around Trademarks
Writing Around Trademarks / int_5ada53ed	comment	On the other hand, many movies, TV shows, etc. are explicitly referenced (with occasional clips) in the show; entire episodes have been devoted to myths from specific series, including James Bond, MacGyver, Breaking Bad (Vince Gilligan and Aaron Paul even made guest appearances), and Deadliest Catch.
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Writing Around Trademarks / int_5ae078da	type	Writing Around Trademarks
Writing Around Trademarks / int_5ae078da	comment	Like the aforementioned Dudley Boys, almost all of TNA's August 2010 Pay-Per-View Hardcore Justice is filled with Writing Around Trademarks. To name a few examples, the ECW alumni are always referred to as EV 2.0, the promotion they became famous in is referred to only as "the Philadelphia promotion", wrestler Justin Credible is referred to only as P.J Polaco (his real name), and two members of the FBI (which they interestingly were able to use) were called "Tony Luke" (Tony Mamaluke) and Guido Maritato (Little Guido in ECW).
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Writing Around Trademarks / int_5ae0bec6	type	Writing Around Trademarks
Writing Around Trademarks / int_5ae0bec6	comment	WWE used to be the World Wrestling Federation (WWF), but it changed its name after a suit by the World Wide Fund for Nature, whose US and Canadian branches still go by the organization's original name of World Wildlife Fund (also WWF). They used to have an agreement, but it went sour after the wrestling promotion changed its logo. All previous mentions of "WWF" were bleeped out from old clips. Also, the "scratch" version of the WWF logo was blurred out of clips, since it was specifically named in the lawsuit, but the original block-style logo was allowed to remain. Old mentions of the "World Wrestling Federation" were allowed to stand as well; it was only when it was referred to as the "WWF" that it was bleeped.note There's less 'confusion' over Full Name versus Initialism... This is no longer the case; since 2012, as part of a new agreement, WWE can now show clips from the Attitude Era uncensored and unedited, but can no longer use any version of "WWF" or the old logos in future products. So although they don't have to blur and bleep old footage, all new material must talk about the company as though its name was always WWE, even when talking about historical events that happened before the name change. Even when the actual footage being discussed outright says WWF. The company even introduced a new version of the 80s/early 90s block logo that leaves off the F for retro themed products.
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Writing Around Trademarks / int_5b93f695	type	Writing Around Trademarks
Writing Around Trademarks / int_5b93f695	comment	There was also an episode where Alexis is setting up a profile for Martha on a popular social networking site; Martha tells Castle that she's getting a "My Face" account. Castle starts to say "It's actually called—", but Alexis cuts him off before he can say the name, saying "Don't bother, I've been correcting her all morning". By playing on Martha's eccentricity and unfamiliarity with technology, they manage to write several scenes in which the site is discussed without ever saying either of the real (and trademarked) names, and leaving it unclear which service Martha is actually using.
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Writing Around Trademarks / int_5c81b025	type	Writing Around Trademarks
Writing Around Trademarks / int_5c81b025	comment	The first major Yo-kai Watch spin-off Yo-kai Watch Busters had to be changed in multiple ways when localized for the West, all to remove references to Ghostbusters. The name was changed to Yo-kai Watch Blasters, their car was altered to less resemble the Ecto-1, the Blaster-variant mascots (Jibanyan B, Komasan B, Usapyon B) had their costumes changed from jumpsuits to vests, and the final boss was changed from a parody of the Stay Puft Marshmallow Man to a standard Kaiju (the name was changed from Whismellowman to Whisped Cream). Interestingly this seems to only apply to Ghostbusters references as references to other movies and shows remained intact.
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Writing Around Trademarks / int_5c897f4a	type	Writing Around Trademarks
Writing Around Trademarks / int_5c897f4a	comment	Schlock Mercenary's oft-quoted "Seven Habits of Highly Effective Pirates" was changed to "Seventy Maxims of Maximally Effective Mercenaries" after the author received a letter from the lawyers of Stephen Covey (the Real Life book is Seven Habits of Highly Effective People) about the trademark. Though a fair-use parody argument could be made, the author admitted he was glad for the excuse to make the retcon because the original choice of title was admittedly lazy, the "seven habits" part was a Non-Indicative Title since they number upwards of 30, and the new title opens more possibilities for The Merch.
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Writing Around Trademarks / int_5c8bc496	type	Writing Around Trademarks
Writing Around Trademarks / int_5c8bc496	comment	Epic Battle Fantasy series: Brawl Royale and Epic Battle Fantasy 1 both directly used characters and music from other media. The Epic Battle Fantasy Collection versions of both games would replace the characters with Expies and use original soundtracks by Phyrnna and Forger343, for Brawl Royale and EBF1, respectively.
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Writing Around Trademarks / int_5d354f8	type	Writing Around Trademarks
Writing Around Trademarks / int_5d354f8	comment	Red Dwarf: The episode "Kryten" features a joke about how a crew of long-dead women (who were basically skeletons with clothes and hair) had "less meat on them than a Chicken McNugget." The producers muted the "Mc" before broadcast to avoid litigation from McDonald's, and the edit remained on all home video releases except the Special Edition. However, Pot Noodles have been slated on several occasions (with Lister even preferring dog food over them), mainly because Craig Charles himself despises them. They drew the line at showing a Pot Noodle, though. When Lister discovered the universe's only edible Pot Noodle, the pot is actually of something called "Lot o' Noodles".
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Red Dwarf	hasFeature	Writing Around Trademarks / int_5d354f8
Writing Around Trademarks / int_5df90da2	type	Writing Around Trademarks
Writing Around Trademarks / int_5df90da2	comment	Animaniacs: One story features a Godzilla Expy named Gigantasaurus a.k.a. Leon.
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Writing Around Trademarks / int_5ec0f48	type	Writing Around Trademarks
Writing Around Trademarks / int_5ec0f48	comment	The Black History from ∀ Gundam is a major plot point throughout the Super Robot Wars Z series. However, âˆ€ wasn't included in Jigoku-hen, so the Banpresto writing staff got around this by adding a single hiragana to the name, changing it from "Kuro Rekishi" (é»’æ´å�²) to "Kuroi Rekishi" (é»’ã�„æ´å�²), which has exactly the same meaning.
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Writing Around Trademarks / int_5fc1f6df	type	Writing Around Trademarks
Writing Around Trademarks / int_5fc1f6df	comment	A Spawn villain named "Overkill" was renamed "Overtkill" for this reason.
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Writing Around Trademarks / int_622919ed	type	Writing Around Trademarks
Writing Around Trademarks / int_622919ed	comment	Perhaps the king of this trope is Anime-Gataris, a show all about getting into anime and related media. Since you can't have a show about discussing anime without the shows themselves, the series gets around the massive amounts of Shout Outs inevitably going to be made by using nameswapped versions of the titles.
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Writing Around Trademarks / int_624998ce	type	Writing Around Trademarks
Writing Around Trademarks / int_624998ce	comment	In the late 1990s, Vince Russo had the brilliant idea to introduce a wrestling vampire named Gangrel. It was a great idea...that White Wolf already had when making the Gangrel vampire clan in Vampire: The Masquerade. Allegedly a writer was given a White Wolf book as reference material and didn't realize that half the clan names were invented by the publisher. The WWE (then the WWF) was able to get a deal that kept his name for the small token of putting White Wolf's name at the beginning of every broadcast (and video game) he appeared in. When Gangrel showed up years later on Raw in a one-off appearance, White Wolf sued WWE for trying to infringe upon their trademark; they lost due to the fact that they couldn't prove that the usage of the name for that one-shot appearance was enough to be infringing. In the WWE Encyclopedia, his entry is "David Heath (Known in WWE as Gangrel)".
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Vince Russo (Wrestling)	hasFeature	Writing Around Trademarks / int_624998ce
Writing Around Trademarks / int_62ceda02	type	Writing Around Trademarks
Writing Around Trademarks / int_62ceda02	comment	Sonichu acquired infamy for many, many reasons, but notably combining Pikachu and Sonic to create the titular, technically copyright-free character. While the copyright-free claims are dubious, the comic still features a lot of copyrighted PokÃ©mon characters.
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Writing Around Trademarks / int_65d07453	type	Writing Around Trademarks
Writing Around Trademarks / int_65d07453	comment	The World's Fair scene in Captain America: The First Avenger features a cameo from Jim Hammond, the Golden Age Human Torch, which also doubles as an Actor Allusion to Chris Evans's previous role as Johnny Storm, the Human Torch of the Fantastic Four, in the Fantastic Four Duology. As Marvel Studios did not have the rights to the Fantastic Four (and thus the rights to use the name "Human Torch") at the time, Hammond only appears in in his test tube and is labeled as the "Synthetic Man".
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Writing Around Trademarks / int_65d9acd2	type	Writing Around Trademarks
Writing Around Trademarks / int_65d9acd2	comment	The Australian series is also why K9 was only allowed cameos in Series 1 and 2 of The Sarah Jane Adventures—Baker felt having K9 as a regular on another show would hurt the chances of another network picking up his K9 series, which was also about the character helping plucky youngers solve alien-related mysteries. K9 the character was allowed to be a lot more prominent in Series 3, as K9 the show had finally been greenlit—only to quickly disappear again once Baker had trouble getting a second season off the ground.
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Writing Around Trademarks / int_66a1dcea	type	Writing Around Trademarks
Writing Around Trademarks / int_66a1dcea	comment	This is the origin of Lara Croft. The original concept design for the protagonist of Tomb Raider was a tall man in khakis with a brimmed hat and a satchel. Upon seeing it, one member of the creative team announced "Where's his whip? We're gonna get sued!" So they replaced that character with the now-legendary Lara.
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Writing Around Trademarks / int_66a4ecc8	type	Writing Around Trademarks
Writing Around Trademarks / int_66a4ecc8	comment	EATATAU!!! pretty obviously takes place in the Warhammer 40,000 setting, but any name that's Games Workshop copyright gets extra letters added on (e.g. "Tau" becomes "Ttau" and "Kroot" becomes "Kroott"). Darius ignores this for terms like Eldar and Space Marine because they're Older than Games Workshop Claims.
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Writing Around Trademarks / int_66a79679	type	Writing Around Trademarks
Writing Around Trademarks / int_66a79679	comment	Witchboard was originally going to be titled Ouija before the producers learned that Ouija is a trademark of Hasbro. The title was changed, but characters within the film still refer to the device as a 'ouija board'.
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Writing Around Trademarks / int_68237790	type	Writing Around Trademarks
Writing Around Trademarks / int_68237790	comment	Third-party Dungeons & Dragons products using the OGL (including Pathfinder and its own third-party products) are not allowed to use the actual name Dungeons & Dragons. Consequently, these products consistently refers to "The World's Oldest Roleplaying Game" when talking about their relation to D&D. Everyone knows what is being referred to, especially since Wizards of the Coast themselves have been known to refer to D&D with the phrase in advertising, but unlike Dungeons & Dragons it is not trademarked. Similarly, since the OGL only covers RPG products and not other media like novels or miniatures, monsters that were created for D&D and brought over to Pathfinder have to be referred to by alternate names (like sea devils for sahuagin or brain collectors for neh-thalggus); this is partially the reason why most such creatures were renamed for Pathfinder's Second Edition. As Pathfinder Second Edition transitions from the OGL to the ORC license (which isn't tied to Wizards of the Coast's IP and doesn't allow for said IP's use), it's undergoing a large amount of this—ranging from simply not using the original names anymore where Paizo can reasonably claim they did more with the concept (e.g. aboleths/algollthus, kytons/velstracs) to reworks that sever ties to D&D and replace them with new concepts (e.g. dragons) to outright retconning especially D&D-iconic concepts from the canon (e.g. drow).
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Pathfinder (Tabletop Game)	hasFeature	Writing Around Trademarks / int_68237790
Writing Around Trademarks / int_68c8e9ad	type	Writing Around Trademarks
Writing Around Trademarks / int_68c8e9ad	comment	Super Robot Wars: This is the reason why Super Robot Wars: Original Generation was localized as Super Robot Taisen in the West; they were worried about conflicts with Robot Wars at the time.note Super Robot Wars 30 was localized with its original title intact, although by that point the Robot Wars series was already cancelled. Super Robot Wars Alpha Gaiden bases much of its premise on the destruction of the Excelion from Gunbuster and how the Earth Sphere plans to deal with the resulting shockwave... without actually having Gunbuster in the game. Since the Excelion was deemed an SDF-class ship in the first Alpha and the Macross series does return for Alpha Gaiden, the ship is referred to as "the SDF-class" when necessary. The Black History from ∀ Gundam is a major plot point throughout the Super Robot Wars Z series. However, âˆ€ wasn't included in Jigoku-hen, so the Banpresto writing staff got around this by adding a single hiragana to the name, changing it from "Kuro Rekishi" (é»’æ´å�²) to "Kuroi Rekishi" (é»’ã�„æ´å�²), which has exactly the same meaning.
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Writing Around Trademarks / int_68ea0c85	type	Writing Around Trademarks
Writing Around Trademarks / int_68ea0c85	comment	Really weird example in Bakuman。: The manga is about two manga artists working for the (real-life) magazine Weekly ShÅ�nen Jump, from the company ShÅ«eisha, and it's published in that actual magazine. However, the anime changes the name of the magazine to Weekly ShÅ�nen Jack from YÅ«eisha, even when they show real-life editors of the magazine that keep their name in the anime. You'd expect ShÅ«eisha to grant them rights to use the trademarks when negotiating the anime adaptation, right?
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Writing Around Trademarks / int_68f37034	type	Writing Around Trademarks
Writing Around Trademarks / int_68f37034	comment	TNA does this with some incoming wrestlers in order to be able to exclusively own the trademark to a ring name (in some cases, this also allows a wrestler to keep their independent circuit ring name). Amusingly enough, the best examples of this were all part of their women's division: Awesome Kong (Amazing Kong elsewhere), Velvet Sky and Angelina Love (Talia Madison and Angel Williams, respectively), Madison Rayne (Lexi Lane or Ashley Lane), and Roxxi Laveaux (Nikki Roxx).
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Writing Around Trademarks / int_69a51847	type	Writing Around Trademarks
Writing Around Trademarks / int_69a51847	comment	Speaking of GI Joe, a funny incident occurred when the line introduced a stealth bomber pilot named 'Ghostrider'. It was fine to sell him under this name as a toy, but the licensed Marvel comic had to deal with the fact that they already had one. Writer Larry Hama got around it, and played it for laughs, by never having the cast actually say his name, usually getting only as far as "Ghost...something" or just completely forgetting it. But it works—he's a stealth pilot, so his job is to not be noticed, right?
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Writing Around Trademarks / int_69d15cc0	type	Writing Around Trademarks
Writing Around Trademarks / int_69d15cc0	comment	Marvel Cinematic Universe: The World's Fair scene in Captain America: The First Avenger features a cameo from Jim Hammond, the Golden Age Human Torch, which also doubles as an Actor Allusion to Chris Evans's previous role as Johnny Storm, the Human Torch of the Fantastic Four, in the Fantastic Four Duology. As Marvel Studios did not have the rights to the Fantastic Four (and thus the rights to use the name "Human Torch") at the time, Hammond only appears in in his test tube and is labeled as the "Synthetic Man". In a reverse of the comics example, The Avengers (2012) was renamed to the rather clunky Marvel Avengers Assemble in the UK to avoid confusion with the home-grown TV show. One of Doctor Strange's most famous enemies, even present in the Marvel vs. Capcom games, is the Eldritch Abomination Shuma-Gorath. But given the name came from Kull, Marvel could have some problems with those who own filming rights to Robert E. Howard's creations, so a tentacled monster in Doctor Strange in the Multiverse of Madness that is clearly evoking Shuma-Gorath received the name of a one-shot octopus villain who faced Namor, Gargantos.
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Writing Around Trademarks / int_6aa65acf	type	Writing Around Trademarks
Writing Around Trademarks / int_6aa65acf	comment	Because of the scene in the original Gremlins including Snow White and the Seven Dwarfs, the Gremlins world in LEGO Dimensions replaces it with Stud Silver and the Seven Microfigures.
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Writing Around Trademarks / int_6ac55ec7	type	Writing Around Trademarks
Writing Around Trademarks / int_6ac55ec7	comment	Dungeons & Dragons: A Tolkien-related lawsuit is the reason why the game has Balors instead of Balrogs and treants instead of Ents. Hobbits were renamed to halflings, which is apparently OK even though The Lord of the Rings uses it as a synonym for hobbits (the word "halfling" existed before Tolkien's works, however). At least in earlier editions, the D&D Halflings still bear a much-too-close resemblance to Tolkien's Hobbits, particularly with their division into Hairfoots, Tallfellows and Stouts (with Tolkien's Hobbits being Harfoots, Fallohidesnote meaning "paleskins" and Stoors). In what is either an homage or a deliberate insult (or maybe just a Lampshade Hanging), the 4e Monster Manual illustration of a treant looks exactly like Treebeard as shown in Ralph Bakshi's version of the movies. The Deities & Demigods book had to be revised when the owners of trademarked deities complained. The Cthulhu Mythos was believed to be in the public domain, so TSR assumed they could legally use it without any special permission. However, Arkham House, which held the copyright on most Cthulhu books had already licensed the Cthulhu property to the game company Chaosium. They were required to provide a credit to the game company Chaosium. Later they removed Cthulhu and several other gods so as to not contain such an overt reference to one of their competitors. For this reason, the first and second printings have generally been in greater demand by D&D fans and collectors. Same scenario with Michael Moorcock's MelnibonÃ©an mythos, except that TSR actually did get permission from Moorcock beforehand. Moorcock apparently had forgotten that Chaosium already held the license to those characters when he gave TSR the go-ahead to use them. Phil Foglio did a What's New? with Phil and Dixie cartoon for TSR's Dragon magazine that included a trip to the legal department. The staff there was very choosy with words: "Have you seen my engagement 'circular metal band?'" "The phone is 'circular metal banding'!!" At which point Phil's avatar asks "Are you still having trouble with the Tolkien estate?"
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Writing Around Trademarks / int_6b7ba85f	type	Writing Around Trademarks
Writing Around Trademarks / int_6b7ba85f	comment	Another Bill Mantlo creation, Rom: Spaceknight, has a similar issue. Basically, since it was based on an action figure, but the action figure was incredibly vague, Mantlo created Rom's origin, abilities, supporting cast, villains, personality, non-costumed appearance, storyline, setting, and nature. Basically, the only things Marvel lost when the rights reverted were the name "Rom" and his armor design. Therefore, elements of Rom's series have popped up with some frequency, and Rom himself has appeared a few times — he's just never wearing his armor, and they aren't allowed to call him "Rom." Conversely, when IDW started writing a Rom series, they had to basically make the character In Name Only, because otherwise they'd get sued by Marvel — though he still turned out mostly being pretty similar.
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Writing Around Trademarks / int_6bbde1c8	type	Writing Around Trademarks
Writing Around Trademarks / int_6bbde1c8	comment	Overwatch has a recurring summer event beginning in 2016 that is obviously based on the Olympic Games, but avoids actual references to the Olympics, using the phrase "Summer Games" and a logo that resembles fireworks.
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Writing Around Trademarks / int_6bd0cf78	type	Writing Around Trademarks
Writing Around Trademarks / int_6bd0cf78	comment	An early scene from Monsters, Inc. featured Sully and Mike running into obvious Godzilla knock-off Ted on their way to work. According to the director's DVD Commentary, the original plan was to give a full Shout-Out complete with roar, but since they couldn't get the okay to do so, they went the other way and played the Rule of Funny. You see a large reptilian leg but hear a giant chicken.
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Writing Around Trademarks / int_6bff288f	type	Writing Around Trademarks
Writing Around Trademarks / int_6bff288f	comment	Banjo-Tooie: In the original Nintendo 64 version, Kazooie tells Loggo, a talking toilet, that he should call a plumber to get himself unclogged, and suggests Mario. In the Xbox Live Arcade port, because Rare no longer works under Nintendo, Mario is merely alluded to as "That Well-Known Italian one."
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Writing Around Trademarks / int_6cb2d709	type	Writing Around Trademarks
Writing Around Trademarks / int_6cb2d709	comment	The sport commonly known as Muggle Quidditch has officially been renamed "Quadball", since Quidditch is already a registered trademark of Warner Bros., Scholastic, and J. K. Rowling, not to mention it was done in an effort by quadball associations (and the Harry Potter community in general) to distance themselves from Rowling's controversial political views.
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Writing Around Trademarks / int_6cbc542e	type	Writing Around Trademarks
Writing Around Trademarks / int_6cbc542e	comment	Silent Hill: Shattered Memories features a high school which is putting on a school production ofâ€¦ "Connie''. Unintentionally, that also evokes the (flopped) stage production of a certain, much more tone-appropriate novel.
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Writing Around Trademarks / int_6e1d5f36	comment	In Farscape, the space mission on which the astronaut hero John Crichton got sucked through a wormhole was under the auspices of IASA, the International Aeronautics and Space Administration. This was because NASA refused to allow its name and logo to be used in the show unless they were given more influence over content than the showrunners were willing to put up with.
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Writing Around Trademarks / int_6ecaff2e	comment	Scribblenauts has the same "Frisbee" problem as mentioned above. The item doesn't really have any other name in the public consciousness than that, but it goes with "Flying Disc." The same goes with other properties: "Lightsaber" won't work, but "Laser sword" does.
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Writing Around Trademarks / int_6eef7601	type	Writing Around Trademarks
Writing Around Trademarks / int_6eef7601	comment	In August 2003, a Canadian Mike Rowe (no, not that one) thought it'd be amusing to register the domain name MikeRoweSoft.com. However, Microsoft took note and sued in January 2004. But after the publicity, Microsoft settled with Mike and admitted they were overreaching in protecting their trademark.
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Writing Around Trademarks / int_6f0288b5	comment	StarTropics II: When the game was rereleased on the Wii Virtual Console, the Tetrads were renamed "Blocks," since Nintendo no longer had the rights to Tetris. The yo-yo in the first game was renamed to "Island Star" for the Virtual Console release, due to the former name being trademarked in Canada (it has been a generic name in the United States since 1965).
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Writing Around Trademarks / int_6f0337c	comment	Avengers Academy's writers were able to sneak in a few references, such as Viv Vision saying the last spot on her hypothetical team belongs to "a guy who shoots lasers from his face," Captain America talking about a genius who runs his own country and has an army of robots, or Nick Fury discussing an unnamed prisoner who needs to be kept in a cell made out of non-metal materials.
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Writing Around Trademarks / int_6f7cfb8d	comment	Another weird meta-example happens in The Princess Bride. Goldman, who allegedly is abridging Morgenstern's classic novel, interrupts the narrative from time to time to explain why he was cutting stuff out. The Miracle Max scene involves Fezzik and Inigo having to go get certain ingredients for the miracle pill, and Goldman explains that it feels a little like the Wizard of Oz making Dorothy go get the Wicked Witch's broom, but that the original version of The Princess Bride actually predates The Wonderful Wizard of Oz, so, although it was really Baum ripping of Morgenstern, it comes off the other way round. (In reality, it was Goldman giving a Shout-Out to Baum.)
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Writing Around Trademarks / int_70087b8a	comment	Some of the games included in Clubhouse Games: 51 Worldwide Classics are based on popular trademarked games, but have been slightly tweaked to get around copyrights. For example, Last Card is a variation of Uno, and Connect Four is referred to as "four in a row".
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Writing Around Trademarks / int_705a60cf	comment	Bastard!! (1988) originally featured a beholder but after complaints from the Japanese branch of TSR, he became Suzuki Dogezaemon and was given comical arms and legs. The name is a pun on word "dogeza", meaning "apologizing on hands and knees", and "gaze".
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Writing Around Trademarks / int_7832b74c	comment	Steven Universe usually avoids naming any distinctive looking technology, including Steven's purple cube-shaped gaming system with small CDs which plays fictional games besides one with a cover of small animal people we never get to see. When Steven moves out in the finale he leaves behind a box with "his game stuff", though this time its a system transparently resembling the Nintendo 64, including its infamous controllers.
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Writing Around Trademarks / int_79311c99	comment	XBLA title Trenched was changed to Iron Brigade after a lawsuit was threatened by a European company which owns a WWI-themed board game of the same name.
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Writing Around Trademarks / int_7aaf9e41	comment	A Batman/Punisher crossover introduced a villain who later turned up in Nightwing. The writers dealt with the "where I met this guy before" story by having Nightwing have a rare memory lapse about the other guy ("Out-of-town psycho vigilante. Want to say 'the Puncturer'?") Even if Word of God claims that a comic crossover is "In Continuity," the characters involved will never speak of it again for legal reasons. They did get away with it concerning that very same crossover, though with the other guy in the Batsuit - Jean-Paul Valley, in his dementia, actually names Jigsaw (a major Punisher villain) as one of those who got put away. It's still in the KnightsEnd trade paperbacks!
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Writing Around Trademarks / int_7ac43256	comment	This is the reason why Super Robot Wars: Original Generation was localized as Super Robot Taisen in the West; they were worried about conflicts with Robot Wars at the time.note Super Robot Wars 30 was localized with its original title intact, although by that point the Robot Wars series was already cancelled.
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Writing Around Trademarks / int_7b3cc995	comment	Even the writers and staff behind the game have admitted that revealing the True Names of Learning with Manga! FGO's Rider and Assassin out loud would cause... problems. As such, the comic makes no secret of what they are (zany, genderbent gag characters based on Georges MÃ©liÃ¨s and John Edgar Hoover) but stops short of actually saying it. And when the time came for them to show up in the game itself, they opted to become Assist Characters for their Berserker friend (also a zany, genderbent gag character, but of the completely fictional and copyright-free Paul Bunyan) so they could appear without having to introduce themselves in full.
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Writing Around Trademarks / int_7d122312	comment	The Flintstones was originally called The Flagstones, but a similar last name was already being used by the comic strip Hi and Lois.
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Writing Around Trademarks / int_7dcdbde1	comment	Part of the reason why The Great Ace Attorney wasn't released outside of Japan during its initial 2015 release until its 2021 Compilation Re-release was due to the presence of Sherlock Holmes as a major secondary protagonist, as while the series is perfectly within the Public Domain in Japan, it was a bit rockier in the United States at the time. Eventually, the ArsÃ¨ne Lupin route was taken and Holmes was renamed into Herlock Sholmes, along with John and Iris Watson into the Wilsons. Nothing else from the Holmes canon was changed, however; for instance, he still lives at 221B Baker Street and the characters directly named after those in the books such as Enoch Drebber still retain their names in full. Additionally, the Strand Magazine is referred to as the Randst Magazine in both versions due to the actual Strand Magazine still being published past a 1998 revival.
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Writing Around Trademarks / int_7de22ab8	comment	In 2006, the supergroup Supernova was formed after picking a lead singer via the reality show / singing competition Rock Star. However, an already-existing band of that name (best known for the song "Chewbacca" from the Clerks soundtrack) was granted an injunction against them. Since they couldn't entirely abandon a name that was already so heavily promoted, the band named themselves after their season of the show and became Rock Star Supernova.
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Writing Around Trademarks / int_7e93942d	comment	The Legend of Vox Machina is an animated adaptation of the first campaign of Critical Role, which was an Actual Play of a Dungeons & Dragons 5th Edition game (and previously, Pathfinder). As the show was made without any involvement from Wizards of the Coast or Paizo, certain elements copyrighted by them had to be excluded. Gods such as Serenrae and Vecna are only referred to by their titles (The Everlight and the Whispered One, respectively) rather than their names, and most spells are replaced with generic variants (with Bigby's Hand outright being renamed to Scanlan's Hand due to Scanlan's habit of singing its name when he uses it). Grog's race is given as Half-Giant rather than Goliath.
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Writing Around Trademarks / int_7f77ffd2	comment	Fu Manchu also (doesn't) appear(s) in Alan Moore and Kevin O'Neill's The League of Extraordinary Gentlemen, alongside dozens of named and unnamed cameos and characters from centuries of literature and popular culture. In a case of art-imitating-life, issue #5 had to be recalled and reprinted over concerns that a period advertisement would invite legal challenges from the competition due to the word "Marvel" being associated with a.. product of dubious repute. (This was either a coincidentally - or carefully - selected Real Advert or a deliberate attempt to goad both publishers, depending on the source) The OGN Black Dossier moved the League's adventures ever closer to the present day, and had to write around characters including James Bond and Emma Peel (the former typically "Jimmy", the latter using her maiden name). In a multi-faceted, transatlantic and cross-media invocation of this trope, the DC Comics-published volume was originally supposed to include a 45" record with an in-universe performance by a Jack Kerouac character. After being cleared by the legal department, the record was scrapped (possibly due less to copyright concerns than creative bad blood), ultimately leading the works' creators to change publishers for future adventures. The culminating three-piece tale - Century - spanned a considerable period of time and brought the copyright-baiting cleverness up to the present, ultimately featuring a showdown including the boy who lived, among others.
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Writing Around Trademarks / int_81202666	type	Writing Around Trademarks
Writing Around Trademarks / int_81202666	comment	The 259th chapter includes Chainsaw Man in a big group shot. The trailer for the anime's sixth season shows that he's been changed to avoid resembling him (though both manga are printed under Shueisha, the anime rights are owned by different studios).
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Writing Around Trademarks / int_8125b468	type	Writing Around Trademarks
Writing Around Trademarks / int_8125b468	comment	They once tested some tropes associated with Nocturnal-Echo-Locating-Flying-Mammal-Man.
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Writing Around Trademarks / int_8258e260	type	Writing Around Trademarks
Writing Around Trademarks / int_8258e260	comment	Super Mario Bros.: In Paper Mario: The Origami King, Mario's companion Olivia says "Shake it like a piece of outdated photographic paper". This is a reference to the OutKast song "Hey Ya!", but with the word "Polaroid" swapped out with something more generic (while simultaneously incorporating a joke about how Technology Marches On, given that Polaroids haven't been in wide use since the early 2000s thanks to the advent of digital cameras). Mario Kart Tour features racetracks based on real-life cities, and many of them feature buildings and stadia based on those found in the actual cities. However, to prevent copyright infringement, those places have their names changed. For examples, the Rogers Arena in Vancouver Velocity is renamed "M Arena" (M standing for Mario), while the Santiago BernabÃ©u Stadium in Madrid Drive is simply called "Stadium" (and obviously, neither the name nor the symbol of Real Madrid appear anywhere around the stadium). This is carried over to the tracks' reappaearance in Mario Kart 8 Deluxe.
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Writing Around Trademarks / int_835c890b	comment	Chipn Dale Rescue Rangers 2022 noticeably portrays Ugly Sonic in a way so that he is only seen from the knees up, preventing the viewers from ever seeing whether or not he is still wearing red sneakers on his feet.
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Writing Around Trademarks / int_84724d58	type	Writing Around Trademarks
Writing Around Trademarks / int_84724d58	comment	An in-universe example in the KaBlam! episode, "Won't Stick to Most Dental Work". When Henry opens his own restaurant, he mentions in his letter to June that her lawyers wouldn't let him use the KaBlam! name, hence why he had to name his restaurant "Henry's House of KaBoom!".
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Writing Around Trademarks / int_86913807	comment	A Legion of Net.Heroes series was originally named after its lead characters, Airwave and Vigilante Guy. Airwave, however, was already the name of several (admittedly obscure) DC characters, and the author decided better safe than sorry and as of the third issue renamed the character to "Decibel Dude".
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Writing Around Trademarks / int_86e51bb5	comment	The Adventure Zone: Balance voluntarily did this with its graphic novel adaptation. The podcast originally started with the cast playing a pre-written Dungeons & Dragons campaign but diverged very quickly. Still, there were a few location names from the pre-written campaign that were either changed or eliminated with the graphic novel; Klarg, for example, became G'nash. The McElroy Brothers decided Balance had become so much its own thing that it would be better to remove the D&D names and terms in adaptation, despite having full permission to use them.
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Writing Around Trademarks / int_89869bb2	comment	For satirical purposes, Robby Roadsteamer intended to title his debut album OK Computer. The indie label he was signed to was wary of being sued by either Radiohead or EMI and vetoed the title; as a compromise it was ultimately released as Okay Computer, with the front cover still featuring white scribbles on it in the vein of the artwork for OK Computer.
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Writing Around Trademarks / int_8a52e449	comment	Holidaze: The Christmas That Almost Didn't Happen: Rusty is Rudolph's brother, but the latter isn't mentioned by name because he actually isn't a public domain character.
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Writing Around Trademarks / int_8aef1fcf	comment	The name Space Quest is also an example of this trope: After releasing the game Sierra found out the name was owned by the Children's Museum of Indianapolis. An agreement was made to pay a small fee to the museum, and from Space Quest IV on "Space Quest" gets a small space on the box while main character Roger Wilco is emphasized.
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Writing Around Trademarks / int_8bad4425	comment	In ArsÃ¨ne Lupin, Sherlock Holmes was renamed to "Herlock Sholmes" after Sir Arthur Conan Doyle threatened to sue Maurice Leblanc.
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Writing Around Trademarks / int_8de0e284	comment	Snatcher: The original 8-bit versions features people dressed up as not-so subtly renamed versions of Kamen Rider, C-3PO, a Xenomorph, Cornelius and Kanegon at the Outer Heaven costume party, along with a bartender dressed as the Metaluna Mutant. The PC Engine version adds Guyver to the mix. They were all replaced by Konami characters in subsequent versions (including the bartender, who dresses up as the Golem from Salamander in the 32-bit versions), avoiding this altogether.
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Writing Around Trademarks / int_8df52a8d	comment	For a few years in the mid-2000s, DC Comics did not have the rights to the name Superboy, as they were in legal contention at the time. This was a major problem, since Superboy was an active and popular DC character. There was also a character they had just brought back named Superboy-Prime. They solved the first problem by going ahead and killing the heroic Superboy in Infinite Crisis. Superboy-Prime was renamed "SuperMAN-Prime" — which made sense for the character since he didn't like being treated as a boy — in Green Lantern story Sinestro Corps War and aged up during the finale and throughout Countdown to Final Crisis. When the legal hurdles were solved, Superboy and Superboy-Prime were restored to normal during the Final Crisis tie-in "Legion of 3 Worlds".
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Writing Around Trademarks / int_8df5521b	comment	Superman: In 1985 DC decided that Superman should be the only survivor of Krypton and killed Supergirl. In 1988 John Byrne deemed it unwise to let the trademark expire and came up with a non-Kryptonian Supergirl. Eighteen years and four non-Kryptonian Supergirls later DC gave up, revoked the "Last Child of Krypton" policy and reintroduced Supergirl as Kara Zor-El, Superman's Kryptonian cousin.
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Writing Around Trademarks / int_8f99cb4c	comment	Thorn was originally the name of Rose's alter ego on American Dragon: Jake Long. Turns out the dual identity "Rose and Thorn" already belonged to a DC superhero, and many episodes in the first season had to be re-recorded, changing the name "Thorn" to "Huntsgirl".
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Writing Around Trademarks / int_90a9bc9f	comment	Similarly, Secret Origins #32 tells the Post-Crisis origin of the Justice League. When The Flash suggests "The Avengers" as a possible name for the group, he gets this response:
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Writing Around Trademarks / int_935c0ce0	comment	In Michael Jackson's This Is It, During the brief snippet of "History" that played during "They Don't Care About Us", a piece of music heavily resembling "Great Gate of Kiev" is played. In the original clip of the rehearsal that was leaked online, the original "Great Gate of Kiev" is played, but was replaced in the film due to sample clearance issues.
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Writing Around Trademarks / int_94a7832d	comment	Top Cat was known as Boss Cat in the United Kingdom as there was already a cat food brand called Top Cat. Only the on-screen title was changed (with a very rough cut to a very cheap-looking new title card); the theme tune lyrics continued to use "Top Cat".
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Writing Around Trademarks / int_952d2e68	comment	Third-party sellers specialising in handmade and/or aftermarket dresses for American Girl dolls had to avoid using any American Girl trademarks due to legal pressure from Mattel, and that's despite previous precedent ruling the use of copyrighted material for reference purposes legally permissible under fair use. Given how it isn't worth the trouble to take on a major corporation, most sellers simply had no choice but to yield, instead either using the generic term "18-inch doll"note While most 18-inch dolls have comparable dimensions to an American Girl and are indeed made as such, others are significantly different. or even going so far as to censoring the dolls' faces to allay any legal fears.
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Writing Around Trademarks / int_960062b7	comment	Some explicit references found in the My Hero Academia manga are absent in the anime. For example, at the beginning of the entrance exam for U.A., in the manga the various kinds of enemies and obstacles are described as being like the enemies from Super Mario Bros. games, with silhouettes depicting the four variants of robots used as Goombas, Koopas, Piranha Plants and Thwomps and a silhouette of Mario dealing with them. In the anime the "video game" aspect of the exam is instead shown with a pixelated Present Mic dealing with the robots (shown in their actual designs). Midoriya comparing his Wall Jump ability to Mega Man X was also removed from the anime. For the English versions of the anime, Funimation changed Shihai Kuroiro's hero name from Vantablack to Vantadark, since Vantablack is a trademarked name for a substance which Anish Kapoor has the exclusive right to use in art. FUNi also changed Mirio Togata's move "Phantom Menace" to "Phantom Threat". The 259th chapter includes Chainsaw Man in a big group shot. The trailer for the anime's sixth season shows that he's been changed to avoid resembling him (though both manga are printed under Shueisha, the anime rights are owned by different studios).
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Writing Around Trademarks / int_9614fa1e	comment	After the release of Quest for Glory III: Wages of War, Sierra's legal team found out that another videogame company had already trademarked the title "Wages of War." So Sierra made plans to reissue the game as Seekers of the Lost City (a nod to Raiders of the Lost Ark). Before the re-release was completed, though, the company that had trademarked Wages of War closed its doors. While QFG3 was never released with the new name, the QFG4 in-game documentation uses the revised QFG3 title in its descriptions of the prior installments (though the CD version refers to it properly).
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Writing Around Trademarks / int_97a4160e	comment	Angry Video Game Nerd: The Movie is about the Nerd investigating the story behind the infamous Atari 2600 game, E.T. the Extra-Terrestrial. Except in the film, the game is presented as "EeeTee: The Extra-Special Alien". The review at the end of the movie was later released as an episode of the original show, with the EeeTee presentation removed and the real E.T. being shown.
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Writing Around Trademarks / int_97e46bb5	comment	Ponyfinder is a commercial game without Hasbro's authorization, so Everglow isn't quite Equestria — but the rules are designed to make it easy for fans who so choose to use it to play My Little Pony: Friendship Is Magic, and several elements and characters are strongly based on canonical ones tweaked just enough not to infringe on copyright laws.
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Writing Around Trademarks / int_980c3316	comment	As mentioned above in the Comic Books section, DC eventually dropped the use of the name "Captain Marvel," instead officially renaming their version of the character Shazam!. This caused a bit of an awkward situation for Young Justice, as Cap had appeared in the first two seasons (produced before the name change was officially company policy) under his original name. During his sole appearance in the third season, he was only referred to by his civilian name, Billy, with the credits calling him Shazam instead of Captain Marvel. Consequently, when Mary Bromfield made her debut in Season 4, she was cut off before she could officially say her codename was "Sergeant Marvel," and was officially renamed "Black Mary" in the season finale.
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Writing Around Trademarks / int_985ddbb1	comment	Super Robot Wars Alpha Gaiden bases much of its premise on the destruction of the Excelion from Gunbuster and how the Earth Sphere plans to deal with the resulting shockwave... without actually having Gunbuster in the game. Since the Excelion was deemed an SDF-class ship in the first Alpha and the Macross series does return for Alpha Gaiden, the ship is referred to as "the SDF-class" when necessary.
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Writing Around Trademarks / int_996a1020	comment	Likewise, non-Disney Halloween costume manufacturers sometimes make their own versions of the Disney Princess costumes, but can't use any princess's name that isn't in the public domain. For example, the "Little Adventurers" line of princess costumes includes Snow White, Cinderella, Sleeping Beauty, Rapunzel and Tinkerbell by name, but the other costumes in the line are labeled Mermaid Princess, Beauty, Arabian Princess, Woodland Princess, Cherry Blossom Princess, Lily Pad Princess, Medieval Princess, Ice Queen and Alpine Princess, Purple Amulet Princess, Ruby Princess and Island Princess. Another costume company, Forum Novelties, has their own Elsa costume knockoff which they call "Princess Krystal."
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Writing Around Trademarks / int_998cbda3	comment	The final scene of Daredevil Season 3 was a nod to the storyline from the comics where a Japanese scientist named Professor Oyama gave Bullseye an adamantium-reinforced skeleton. However, due to adamantium being mostly associated with the X-Men franchise (whose film rights belonged to 20th Century Fox until Disney bought the company in 2019), the show changed the name of the metal Oyama used to "cogmium."
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Writing Around Trademarks / int_9a61177a	comment	The reason why Xiaolin Chronicles renamed the Shen-Gong Wu from the original series is because Warner Bros. Animation had no involvement with the second series, while Warner Bros. still owned the rights to the original names of the objects.
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Writing Around Trademarks / int_9b4ab849	comment	Lupin III was renamed to Edgar de la Cambriole when it aired in France because of complaints from the estate of Maurice Leblanc, the author of the original ArsÃ¨ne Lupin stories. The trademark problems are also notoriously the reason for why the show never came to the US for so long. The first few Lupin films that did leak out of Japan substituted names like "Rupan" and "Wolf" to get around it. And as the story goes, Maurice Leblanc and Arsene Lupin ironically invoke this themselves, as Arthur Conan Doyle thought Lupin's nemesis, an Expy of Sherlock Holmes, was a little too close to this trope than that one (by the name of Herlock Sholmes, and an assistant named Wilson). And that was after Leblanc actually put Holmes in a couple of stories, prompting Conan Doyle himself tell Leblanc to knock that off.
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Writing Around Trademarks / int_9cc82d03	comment	Man in the Mirror: The Michael Jackson Story was not given Michael Jackson's authorization. While the producers initially got around it by having the actor portraying Jackson re-enact most of the poses used in his album covers and posters, they hit a brick wall when it came to his music. As a result, they could only mention the names of the songs and albums, while scenes showing Jackson on stage used horribly unfitting music that didn't sound even remotely close to the originals.
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Writing Around Trademarks / int_9e580149	comment	Atop the Fourth Wall: The Movie: In the show, Linkara usually has a reserve of Cybermats to help maintain general operations around Comicron-1. However, because the name is trademarked by the BBC, Linkara refers to them as "the 'Mats" when talking about them with Harvey Finevoice.
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Writing Around Trademarks / int_9f89a5f0	comment	This is the reason why the Japanese phenomenon Pocket Monsters was renamed PokÃ©mon in the West, as there was a toy line (with an accompanying TV series and an NES game) titled Monster in My Pocket. Thankfully, it was already a Portmanteau Series Nickname in Japan, with pretty much everyone over there already calling it that anyway; many variants of the Japanese logo would go on to include the nickname written underneath.
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Writing Around Trademarks / int_9fcc8c53	comment	The game's fifth boss is a homage to Punch-Out!!. Platinum asked Nintendo, the original publisher of The Wonderful 101 and the owners of Punch-Out, if they could use that game's theme for the battle, but were turned down. So they used a Suspiciously Similar Song instead.
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Writing Around Trademarks / int_9ff4a8d9	comment	Marvel used to publish a Godzilla comic book series (Godzilla, King of the Monsters (1977)), but eventually lost the rights. They were able to use the character a few more times by having him mutated off-screen and then never actually calling him "Godzilla".
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Writing Around Trademarks / int_a0e1af96	comment	As mentioned in the "Comics" section, Martian Manhunter's snack cookie of choice was originally Oreos (later Choccos), but for his appearances in Batman: The Brave and the Bold it was changed to ordinary chocolate chip cookies.
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Writing Around Trademarks / int_a183d57f	comment	Futurama's The Wizard of Oz parody included the song "We resemble but are legally distinct from the Lollipop Guild".
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Writing Around Trademarks / int_a4420d22	comment	The Venture Bros.: The show frequently included characters from Jonny Quest in its first season or so, killing off Race Bannon and depicting Jonny himself as having turned to drug addiction to deal with the trauma of his childhood. As Venture Bros. and Quest share a parent company, there was no legal problem here, but the names had to be changed later regardless. Warner Bros. was fine with the show parodying the Quest characters, but objected to Venture Bros. using them as major parts of ongoing stories, and so Jonny Quest became Action Johnny (no last name) and Dr. Zin became Dr. Zee. A more straightforward version of this is why David Bowie was revealed to be an imposter and then written out: there's a legal difference between making fun of the man, and making him a straightforward and sincere part of your show without permission from Bowie and his estate.
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Writing Around Trademarks / int_a4ff8e01	comment	Fate/Grand Order: Edison's Noble Phantasm is literally the 20th Century Fox logo, except that it says "EDISON 19th CENTURY" instead and the signature music intro gets cut off after the first three notes. Despite the entire Foreigner class being heavily associated with the works of H. P. Lovecraft, the game goes out of its way to never fully mention any major name from the Cthulhu Mythos. Hokusai might be linked to a "God of the Abyss" who lives at the bottom of the sea, has a major tentacle motif, and is prayed to with ia ias and fhtagns, but the word "Cthulhu" itself is never uttered. BB comes closest, doing things like openly renaming her boss form "BBthotep", but even she doesn't manage to say the full name. Even the writers and staff behind the game have admitted that revealing the True Names of Learning with Manga! FGO's Rider and Assassin out loud would cause... problems. As such, the comic makes no secret of what they are (zany, genderbent gag characters based on Georges MÃ©liÃ¨s and John Edgar Hoover) but stops short of actually saying it. And when the time came for them to show up in the game itself, they opted to become Assist Characters for their Berserker friend (also a zany, genderbent gag character, but of the completely fictional and copyright-free Paul Bunyan) so they could appear without having to introduce themselves in full.
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Writing Around Trademarks / int_a5ddda3f	comment	Mighty Ducks: The Animated Series has the title team playing a major league and even name drops The Stanley Cup. But the name "NHL" never comes up, nor do the teams the Ducks face represent real franchises. Strangely enough, the NHL is mentioned in the closing credits. A minor case is how the Ducks arena is "The Pond" or "Anaheim Pond", avoiding mention of the real stadium's naming rights (Arrowhead Pond, now known as Honda Center).
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Writing Around Trademarks / int_a6371c90	comment	Petal Crash character Strelitz's species was originally listed as "Tiefling", until the devs found out that the term was actually owned by Wizards of the Coast and their use of it was not covered under WotC's Open Game License, and had to be changed in a later update.
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Writing Around Trademarks / int_a63b65ac	comment	The Jacksons: An American Dream re-enacted Michael Jackson's infamous 1984 Pepsi commercial accident but avoided legal issues by simply not mentioning Pepsi at all or using their logos.
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Writing Around Trademarks / int_a698aa86	comment	Mattycollector.com's 12-inch Ghostbusters figures' Proton Packs come equipped with "Shippard valves" (read: "Clippard valves"). The Real Ghostbusters toyline avoided this by licensing the ECTO-1 from Cadillac and the Highway Haunter (a yellow Beetle) from Volkswagen; the cars' boxes carried disclaimers.
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Writing Around Trademarks / int_a7c9f8e9	comment	The Legend of the Five Rings card game suffered from this big time when the International Olympic Committee decided to enforce its ownership of five linked rings. The cards have a different back now, and you have to use sleeves if you want to use old and new cards...
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Writing Around Trademarks / int_a892109f	comment	Elsewhere in the Whoniverse, Reeltime Pictures produced a line of direct-to-video films featuring monsters and supporting characters from Doctor Who. The video Shakedown features the return of the Sontarans. One character is familiar with them from a previous adventure (which would later be recounted in a Doctor Who New Adventures novel of the same name), where they had been defeated by a travelling Time Lord whose name the character can't remember. The Dentist, or something.
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Writing Around Trademarks / int_a947f78e	comment	And once Hasbro grabs a name, any name, they make a point of using it as much as possible. Unicron Trilogy Megatron kept renaming himself to Galvatron and back so Hasbro could keep both names in active use. Similarly, new characters often have the same names as completely unrelated older characters just so Hasbro can have a claim to the name—Armada Perceptor had nothing whatsoever to do with Generation One Perceptor, but he helped hold on to the trademark until Hasbro decided years later to make a new Perceptor toy.
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Writing Around Trademarks / int_a9a0d6af	comment	When The Jackson 5 were signed to Motown records, the company trademarked their name. When they eventually left the label for more creative control, they were forced to rename themselves and became The Jacksons. Speaking of The Jacksons, their song "Heartbreak Hotel" was renamed "This Place Hotel" on subsequent releases, to avoid issues with the famous Elvis Presley song of the same name.
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Writing Around Trademarks / int_aca7b22d	comment	The Amazing World of Gumball: Played for Laughs in "The Friend". The "Mentos and Coke" trick is pulled twice, and in both times it is stated to use "non-branded" mints and cola.
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Writing Around Trademarks / int_ada26887	comment	Uncle Kracker originally planned to use Cracker as his stage name, until the band of that name objected. Cracker (the band) would later include a Take That! in their song "What You're Missing" - "That's 'Cracker' with a 'C', not 'K', or 'Uncle', understand?".
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Writing Around Trademarks / int_afa39353	comment	Wangan Midnight did this too in the fourth installment onwards after some Retconning in the first three games by changing the car used to represent Tatsuya Shima's Porsche 911 Turbo from the Gemballa 3.8RS (which was Nissan 350Z in the overseas version of the first three games) into the aforementioned RUF CTR Yellowbird (although still painted black, hence the nickname). However, Maximum Tune 6 finally uses the Porsche brand, due to the expiring exclusivity deal.
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Writing Around Trademarks / int_b0028436	comment	JoJo's Bizarre Adventure: The English localizations use this extensively, thanks to the copious references to famous songs and musicians. Sometimes the translators find clever ways to preserve the references, like changing Josuke's Crazy Diamond into Shining Diamond, calling Captain Tennille 'Captain Dragon' (Daryl Dragon is the real name of 'Captain' from Captain & Tennille), or using homophones (such as calling Made in Heaven 'Maiden Heaven'). Most of the time, though, they just resort to using synonyms (like calling King Crimson 'Emperor' Crimson and turning Weather Report into Weather Forecast), sticking to nicknames ('FF' and 'D4C' are used in both original and localization, but the latter insists they are the full names and not merely shorthand for Foo Fighters and Dirty Deeds Done Dirt Cheapnote which is subtitled as "Filthy acts, at a reasonable price" when spoken in JoJo's Bizarre Adventure: All Star Battle, JoJo's Bizarre Adventure: Eyes of Heaven, and JoJo's Bizarre Adventure: All Star Battle R), or changing names outright (turning Sticky Fingers into 'Zipper Man' to reference his zipper powers). There is at least one instance where the trope is subverted and a brand name is shamelessly used. In the first chapters/episode of Stardust Crusaders, the jailer wails about how Jotaro suddenly has an issue of Shonen Jump in his cell. This is a perfectly legal plug because JoJo is published by Shueisha and appears in Shonen Jump. Also, because Viz holds all U.S. JoJo-related manga and anime licenses and has the American rights to Shonen Jump, the plug gets preserved in the American release (both anime and manga) of Stardust Crusaders. In Stone Ocean, Ungalo's Bohemian Rhapsody has the power to bring fictional characters to life and at one point does so with a Disney World guidebook. This includes Mickey Mouse who only appears briefly as a mouse tail in the shadows. All the public domain characters associated with Disney like Pinocchio or Snow White & the Seven Dwarves are heavily stylized and redesigned as so not to resemble their Disney counterparts. When the anime adapted the same story arc, they were redesigned further, and references to Disney were Adapted Out entirely (such as a scene where Anasui complains about not seeing Mickey Mouse in Disneyland). Interestingly, a reference to Spider-Man was changed to reference Batman, likely because the anime was licensed by Warner Bros. Japan.
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Writing Around Trademarks / int_b00e43	comment	A famous example (though in terms of copyright rather than trademark) is the Jungle Hunt controversy. When Taito originally released the game (as Jungle King), it was an obvious take on the Tarzan stories and included the famous "Tarzan call" (which was a pretty impressive feat for the early 1980s). Unsurprisingly, Taito got taken to court by the estate of Edgar Rice Burroughs, so they had to hack in some changes to please the courts. Tarzan and the yell were out, a British guy in stereotypical pith helmet and gear is in, and the result is Jungle Hunt.note There is also a third version of the game called Pirate Pete, although the setting in that version is completely different.
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Writing Around Trademarks / int_b0cb7933	comment	Hitomi-chan Is Shy with Strangers: At one point in chapter 42, Kaoru gets Hitomi and Yuu to play some kind of video game. While the controllers are mostly covered up by the characters' hands, what little we can see indicates that they're Nintendo Switch controllers.
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Writing Around Trademarks / int_b11626d	comment	In Paper Mario: The Origami King, Mario's companion Olivia says "Shake it like a piece of outdated photographic paper". This is a reference to the OutKast song "Hey Ya!", but with the word "Polaroid" swapped out with something more generic (while simultaneously incorporating a joke about how Technology Marches On, given that Polaroids haven't been in wide use since the early 2000s thanks to the advent of digital cameras).
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Writing Around Trademarks / int_b1d4639	comment	In The Hobbit: An Unexpected Journey Gandalf mentions two Blue Wizards, but adds that he forgot their names. This is a clever cop-out of a potential lawsuit, as their names were mentioned in Unfinished Tales of NÃºmenor and Middle-earth, a book which Warner Brothers has no legal right to use.
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Writing Around Trademarks / int_b1d8c295	comment	The Game of the Year edition of Plants vs. Zombies had to make a few changes. The Dancing Zombie was changed from an homage to Michael Jackson's "Thriller" to a generic disco dancer with an afro, and the original Almanac entry for the Zomboni was replaced with a tongue-in-cheek disclaimer / Enforced Plug:
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Writing Around Trademarks / int_b211ee13	comment	On rare occasion, the answer to "why is the new version of X named something else?" isn't this: X-Brawn isn't named Brawn purely because X-es are cool, according to Word of God. Also, Armada had a fairly major character who in the US was named Wheeljack. Energon, a direct sequel to Armada, went on to unexpectedly introduce a character who looked essentially identical to G1 Wheeljack (and was called that name in the Japanese dub), but had no connection to the Armada character (who was called "Rampage" in Japan). There was no way to do Arc Welding: Armada Wheeljack was a former Autobot with a grudge for his having been left behind in a battle. Energon "Wheeljack"... wasn't. Hasbro collectively sighed and called the Wheeljack lookalike "Downshift." This also happened to another Energon character who was clearly patterned after Victory Star Saber. However, both Hasbro and Takara had already used that name for one of the MacGuffins in Armada, and so the character was renamed to "Wing Saber".
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Writing Around Trademarks / int_b21cfaa4	type	Writing Around Trademarks
Writing Around Trademarks / int_b21cfaa4	comment	In Mega Man Battle Network 4: Red Sun and Blue Moon, the group of scientists keeping tabs on the asteroid situation are called NAXA (ANSA in the original Japanese script), a clear riff on the real life NASA and JAXA space agencies from the U.S. and Japan, respectively.
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Writing Around Trademarks / int_b24467b3	type	Writing Around Trademarks
Writing Around Trademarks / int_b24467b3	comment	Onmyōji (2016) was eventually retitled to OnmyÅ�ji Original Fantasy RPG in Japan to avoid trademark infringement with Baku Yumemakura's series of unrelated novels.
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Writing Around Trademarks / int_b2ac2311	type	Writing Around Trademarks
Writing Around Trademarks / int_b2ac2311	comment	Peanuts. Charles Schulz originally named his comic strip, which starred a set cast of children characters, Li'l Folks but had to change the title as it had sounded too similar to two other comic strips already published at the time: Al Capp's Li'l Abner and the lesser known (and now pretty much unknown) Little Folks. To avoid confusion and trademarks issues, United Feature Syndicate settled on the name "Peanuts" (much to Schulz' dismay, but went along with this new title anyways), named after the peanut gallery featured in the Howdy Doody TV Show. Snoopy was originally planned to be called "Sniffy," but found out that this same name had already been used for another canine character in an already existing comic strip. That was when Schulz decided to change the dog's name to "Snoopy" instead.
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Writing Around Trademarks / int_b2c6c7a4	type	Writing Around Trademarks
Writing Around Trademarks / int_b2c6c7a4	comment	In Hoshimachi Suisei's stream of Tales of Arise, she mutes the game's original opening theme so she doesn't get a copyright strike from YouTube. Instead, she plays her own original song, GHOSTS, over it, even singing along with it.
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Writing Around Trademarks / int_b3309b69	type	Writing Around Trademarks
Writing Around Trademarks / int_b3309b69	comment	While Sega got the much better end of the deal in the rights split between Puyo Puyo and its parent series Madou Monogatari, there are still parts of the Puyo Puyo series that are legally dicey for Sega to use, such as Madou Monogatari characters that were added to Puyo Puyo after Sega bought the series. Two such characters, Black Kikimora and Doppelganger Schezo, were added to Puyo Puyo!! Quest under the names "Kuroi" Kikimora and "Kuroi" Schezo. "Kuroi" is the Japanese adjective for "black", fitting into Sega's already-established Palette Swap naming scheme and keeping the meaning of Kikimora's name in particular.
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Writing Around Trademarks / int_b4878401	type	Writing Around Trademarks
Writing Around Trademarks / int_b4878401	comment	Since the advent of TNA and the various independent promotions in the United States, the names of wrestlers who jump ship from one promotion to another can often change because of trademark claims. One of the most famous subversions of this is Jay Reso: while employed by WWE, he was known as Christian. When he left the company, thanks to owning the trademark to his pre-WWE name — Christian Cage — he was able to use that name elsewhere. (When he returned to WWE, he dropped the "Cage" and went back to just "Christian".) Other examples: When The Dudley Boys went to TNA, they were forced to give up the Dudley name because WWE owned practically every ECW-related trademark and copyright; they became Team 3D (named after their finisher, which was originally called the Dudley Death Drop). Bubba Ray and Devon became Brother Ray and Brother Devon, and (during his brief stint in the company) Little Spike Dudley became Brother Runt. TNA does this with some incoming wrestlers in order to be able to exclusively own the trademark to a ring name (in some cases, this also allows a wrestler to keep their independent circuit ring name). Amusingly enough, the best examples of this were all part of their women's division: Awesome Kong (Amazing Kong elsewhere), Velvet Sky and Angelina Love (Talia Madison and Angel Williams, respectively), Madison Rayne (Lexi Lane or Ashley Lane), and Roxxi Laveaux (Nikki Roxx). Like the aforementioned Dudley Boys, almost all of TNA's August 2010 Pay-Per-View Hardcore Justice is filled with Writing Around Trademarks. To name a few examples, the ECW alumni are always referred to as EV 2.0, the promotion they became famous in is referred to only as "the Philadelphia promotion", wrestler Justin Credible is referred to only as P.J Polaco (his real name), and two members of the FBI (which they interestingly were able to use) were called "Tony Luke" (Tony Mamaluke) and Guido Maritato (Little Guido in ECW).
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Writing Around Trademarks / int_b4996199	type	Writing Around Trademarks
Writing Around Trademarks / int_b4996199	comment	A similar incident occurred with WCW, who introduced a character called "Arachniman", who dressed in a yellow-and-purple colored costumenote evoking Spider-Man villain The Shocker. Needless to say, Marvel was not amused.
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Writing Around Trademarks / int_b4fe32c9	type	Writing Around Trademarks
Writing Around Trademarks / int_b4fe32c9	comment	Parodied in Invader Zim. You remember how your elementary school fundraiser had those cheesy prizes for selling x products? Well, in Zim's one prize is apparently a box of adhesive medical strips. It's not only dubbed over in an instructional video; it's dubbed over in an actual conversation.
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Writing Around Trademarks / int_b5a087d7	type	Writing Around Trademarks
Writing Around Trademarks / int_b5a087d7	comment	An example occurs in the Robot Chicken sketch "We Are the Victors", depicting U.S. Libertarian Party conventions in various years. The speakers would pep up their crowd by predicting victory, but then due to not getting copyright permissions from various artists, would play a very similar substitute song—such as "We Are the Victors" (for Queen's "We Are the Champions"), "We Are a Close-Knit Group" (for Sister Sledge's "We Are Family"), "Friend Choo-Choo" (for The Ojays' "Love Train"), etc.
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Writing Around Trademarks / int_b7ae1d3c	type	Writing Around Trademarks
Writing Around Trademarks / int_b7ae1d3c	comment	This is the main reason why Yu-Gi-Oh!'s green cards had to be renamed past the first edition. While the original Japanese's "mahou kaado" is generic and still in use today, its original direct translation to "Magic Cards" turned out to be a tad problematic. Hence why they are known today as "Spell Cards" instead.
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Writing Around Trademarks / int_b7f04ccc	type	Writing Around Trademarks
Writing Around Trademarks / int_b7f04ccc	comment	The Patrick Star Show: In "The Yard Sale", a hula hoop is called a "loopy-hoop", because the name "hula hoop" is trademarked.
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Writing Around Trademarks / int_bb485066	type	Writing Around Trademarks
Writing Around Trademarks / int_bb485066	comment	When The Dudley Boys went to TNA, they were forced to give up the Dudley name because WWE owned practically every ECW-related trademark and copyright; they became Team 3D (named after their finisher, which was originally called the Dudley Death Drop). Bubba Ray and Devon became Brother Ray and Brother Devon, and (during his brief stint in the company) Little Spike Dudley became Brother Runt.
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Writing Around Trademarks / int_bc758ea9	type	Writing Around Trademarks
Writing Around Trademarks / int_bc758ea9	comment	Millencolin's debut, initially released only in Scandinavia, was titled Tiny Tunes, and even had cover art parodying the logo of Tiny Toon Adventures. When it saw release in the U.S., it had different cover art and became Same Old Tunes, a title that both steered clear of Warner Brothers' trademark and reflected the fact that fans who already had an import of the album wouldn't be hearing anything new from this one. For similar reasons, the song "Disney Time" from the same album was retitled "Diznee Time".
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Writing Around Trademarks / int_bc848d30	type	Writing Around Trademarks
Writing Around Trademarks / int_bc848d30	comment	SpongeBob SquarePants: The titular character was originally going to be named SpongeBoy, but the show creators discovered that SpongeBoy was a trademarked pencil brand. Thus, the Y became a B. Parodied in the episode "Sand Castles in the Sand" where SpongeBob and Patrick play with a flying disc they insistently refer to as a "Small Plastic Disc That You Throw" (the joke revolving around the name "Frisbee" is a registered trademark). Deciding that their name for it is too long, they shorten it to "Small Plastic Disc That You Toss".
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Writing Around Trademarks / int_bcadd7cb	type	Writing Around Trademarks
Writing Around Trademarks / int_bcadd7cb	comment	Warhammer 40,000 underwent a similar, though much less extensive, rebranding process — which, since most of their factions were already fairly specific, mostly amounted to changing the names of the few Imperial institutions that were still in plain English to Canis Latinicus. Thus the Space Marines became the Adeptus Astartes (which they already were, but it wasn't the common name of the faction until the change), the Imperial Guard became the Astra Militarum and their stormtroopers the Militarum Tempestus (presumably to avoid the wrath of a franchise that had been bought by a company with even more lawyers), the Eldar became Aeldari (as the term "Eldar" is lifted straight from Tolkien's works) and the Tau inexplicably gained an apostrophe in their name. Amusingly, even in-universe everyone refuses to use Astra Militarum unless they're doing official paperwork for practical reasons; it's basically "Imperial Guard plus some other things technically in the same chain of command". Individual soldiers are still called Guardsmen, for example.
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Writing Around Trademarks / int_bcb32dc6	type	Writing Around Trademarks
Writing Around Trademarks / int_bcb32dc6	comment	When both Shadowrun and Earthdawn were published by FASA, Earthdawn was explicitly the Fourth World to Shadowrun's Sixth World, with the idea that the Horrors who had harrowed Thera would return to the Sixth World when the mana tides were at their peak, and that certain metaplot events of the latter (such as Dunkelzahn's death) were deliberate attempts to delay this. Due to Shadowrun eventually ending up at Catalyst Game Labs, though, ties to Thera and the Horrors had to be downplayed. However, recent editions have turned back to the idea of "Terrors" from the Fourth World returning, and even referenced the bridge they were building on the Metaplanes to cross over in earlier editions.
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Writing Around Trademarks / int_bd811af5	type	Writing Around Trademarks
Writing Around Trademarks / int_bd811af5	comment	And in the backmatter of Dark Crisis: Big Bang, Barry Allen's list of new multiversal worlds he's discovered includes an Earth where he thinks all the heroes have been "amalgamated", although he isn't sure about the details. It does not appear on panel.
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Writing Around Trademarks / int_bee5c9a7	type	Writing Around Trademarks
Writing Around Trademarks / int_bee5c9a7	comment	Many businesses parodying the Pimp My Ride name were forced to do this after legal threats by Viacom, owner of the show and the "Pimp My" trademark. Pimp That Snack, for example, was once called Pimp My Snack.
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Writing Around Trademarks / int_bff01809	type	Writing Around Trademarks
Writing Around Trademarks / int_bff01809	comment	Warhammer being reinvented as Warhammer: Age of Sigmar. The original setting had a rich and unique take on stock fantasy tropes, but was still very derivative of real-world cultures and had strong Tolkien influences. This meant that third-party miniature companies could produce figures for knights or elves that would fit right in with the Warhammer World, often for significantly cheaper than Games Workshop's official products. So instead of High Elves, Orcs or Dwarfs, Age of Sigmar will feature more copyright-friendly Highborn Aelfs, Orruks and Duardin, and even basic undead units will be Deathrattlers and Deadwalkers rather than skeletons or zombies.
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Writing Around Trademarks / int_c1a53d7f	type	Writing Around Trademarks
Writing Around Trademarks / int_c1a53d7f	comment	Robotech: Battlecry has a variation of this due to the legal troubles surrounding Harmony Gold and the Anime/Macross franchise: because Harmony Gold was legally disallowed from making derivative works based on Macross, the story of Battlecry only covers the first three episodes of the original Macross anime series — from the Zentradi's arrival on Earth to the SDF-1's escape into deep space — before skipping forward to after the events of the anime, with the justification that the protagonist got left behind on Earth when his fighter got Portal Cut by the SDF-1's hyperspace fold field.
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Writing Around Trademarks / int_c3210502	type	Writing Around Trademarks
Writing Around Trademarks / int_c3210502	comment	The trademark for "Hulk Hogan" is jointly owned by Marvel Comics, creators of The Incredible Hulk because when Hogan began working for the WWF, Vince McMahon (then most visible as an announcer) got carried away and began referring to him as "The incredible Hulk Hogan". Needless to say, Marvel gave Vince a call... Which is why, when WCW hired Hogan in the mid-'90s, they used the New World Order angle to change his full ring name to "Hollywood" Hulk Hogan; the announcers routinely just dropped the "Hulk" part of his name and called him "Hollywood Hogan", which meant Marvel didn't see as many royalties. A similar incident occurred with WCW, who introduced a character called "Arachniman", who dressed in a yellow-and-purple colored costumenote evoking Spider-Man villain The Shocker. Needless to say, Marvel was not amused.
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Writing Around Trademarks / int_c3c3dfc	type	Writing Around Trademarks
Writing Around Trademarks / int_c3c3dfc	comment	There is at least one instance where the trope is subverted and a brand name is shamelessly used. In the first chapters/episode of Stardust Crusaders, the jailer wails about how Jotaro suddenly has an issue of Shonen Jump in his cell. This is a perfectly legal plug because JoJo is published by Shueisha and appears in Shonen Jump. Also, because Viz holds all U.S. JoJo-related manga and anime licenses and has the American rights to Shonen Jump, the plug gets preserved in the American release (both anime and manga) of Stardust Crusaders.
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Writing Around Trademarks / int_c41a1960	type	Writing Around Trademarks
Writing Around Trademarks / int_c41a1960	comment	Helen from The Incredibles was usually referred to as "Mrs. Incredible" instead of "Elastigirl" (no hyphen) outside the context of the first film during its original release due to Warner Bros. owning the trademark on the name "Elasti-girl" (with hyphen). Rita Farr from Doom Patrol had been using the latter name since she was created roughly 40 years before the former. The dispute was amicably settled out of court. Later on, the DC "Elasti-girl was renamed "Elasti-woman", and by the time of Incredibles 2, the "Elastigirl" name was now commonly seen outside the film.
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Writing Around Trademarks / int_c4282b71	type	Writing Around Trademarks
Writing Around Trademarks / int_c4282b71	comment	An odd case in My Little Pony: Friendship Is Magic: Hasbro had allowed the trademarks on many of the '80s characters to lapse — including nearly all of the ones Lauren Faust wanted to use. Thus, the Mane Six are re-imagined versions of classic ponies redesigned and renamed after G3 ones — Pinkie Pie especially is a lot closer to her original G1 version, Surprise, than her G3 namesake, as is Twilight Sparkle to Twilight, Rainbow Dash to Firefly, Rarity to Sparkler, and Fluttershy to Posey. Oddly, the one that did get to be modeled on the intended G1 pony, Applejack, is very nearly an In Name Only version. We also have Big Macintosh. The abbreviated version of his name, "Big Mac", is owned by McDonald's (which eventually did several Happy Meal promotions for the show), so other characters can only say "Big Mac" sparingly, after they've already said the full "Big Macintosh" version in the same scene. BBC got on the show's case with Doctor Whooves, whose name sounds too similar to and is an obvious collection of homages to Doctor Who, so later on the "W" was removed from his name, which was good enough, it seems. The credits for the episode "Slice of Life" credits him as simply "Doctor." Some of the merchandise, most notably the figurines from Funko, still calls him "Doctor Whooves" on the packaging, however. Similarly, the estate of Coco Chanel gave Hasbro some noise about the similarly named Coco Pommel, dropping a Cease and Desist on them and prompting them to drop the first part and only refer to her as "Miss Pommel" from here on out. Perhaps the idea of Miss Pommel collaborating with the episode's villain hit a little too close to home.
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Writing Around Trademarks / int_c43df4d8	type	Writing Around Trademarks
Writing Around Trademarks / int_c43df4d8	comment	BBC got on the show's case with Doctor Whooves, whose name sounds too similar to and is an obvious collection of homages to Doctor Who, so later on the "W" was removed from his name, which was good enough, it seems. The credits for the episode "Slice of Life" credits him as simply "Doctor." Some of the merchandise, most notably the figurines from Funko, still calls him "Doctor Whooves" on the packaging, however.
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Writing Around Trademarks / int_c5c45c70	type	Writing Around Trademarks
Writing Around Trademarks / int_c5c45c70	comment	The last time that Marvel's Micronauts (Commander Rann, Mari, Bug), were referred to as such was in two 1996 issues of Cable. In followup appearances, in Captain Marvel, X-Factor and Universe X, they are called the "Microns". In the Realm of Kings: Son of Hulk, story arc, they are known as the Enigma Force. Additionally, the team no longer includes Mego toy based characters such as Acroyear, Biotron, and Microtron. Commander Rann's outfit no longer resembles his Space Glider toy counterpart very much. Fortunately, the term Microverse dates back to Fantastic Four issues from The '60s. Strangely enough, in the early issues of the original comics, Bug was known as Galactic Warrior in the character roll calls (but never in dialogue), but his design was so unlike his toy counterpart that they could simply drop the Galactic Warrior toy connection. Another Bill Mantlo creation, Rom: Spaceknight, has a similar issue. Basically, since it was based on an action figure, but the action figure was incredibly vague, Mantlo created Rom's origin, abilities, supporting cast, villains, personality, non-costumed appearance, storyline, setting, and nature. Basically, the only things Marvel lost when the rights reverted were the name "Rom" and his armor design. Therefore, elements of Rom's series have popped up with some frequency, and Rom himself has appeared a few times — he's just never wearing his armor, and they aren't allowed to call him "Rom." Conversely, when IDW started writing a Rom series, they had to basically make the character In Name Only, because otherwise they'd get sued by Marvel — though he still turned out mostly being pretty similar.
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Writing Around Trademarks / int_c5eaa1a9	comment	The Beetlejuice cartoon's own Oz spoof described the land that Lydia lands in as "The Land of Public Domain." The Beetles claim that they'd sing to Lydia, but that they weren't allowed, as one of them shows her the court order against doing so.
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Writing Around Trademarks / int_c70a1171	type	Writing Around Trademarks
Writing Around Trademarks / int_c70a1171	comment	Trademark issues with a barbarian and a TV host forced Detective Conan to be renamed to Case Closed in North America.
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Writing Around Trademarks / int_c7aa3c5c	type	Writing Around Trademarks
Writing Around Trademarks / int_c7aa3c5c	comment	The fan-made Doom II Game Mod Back to Saturn X was named after a song by the band Guided by Voices, and all the levels were subsequently named after the band's songs. In 2020, the mod was made into an official add-on, available through Bethesda's Updated Re-release of the classic Doom games. Given copyright concerns, in this release the mod was renamed to BTSX, and all the levels had their names changed. The new level names typically mimic Guided By Voices's offbeat naming style, without actually infringing on the copyright. Similarly, when James Paddock, one of the composers that made the music for the mod, released his songs as an album, he gave it the lawyer-friendly title "Saturn X Soundtrack".
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Writing Around Trademarks / int_c8cf9525	type	Writing Around Trademarks
Writing Around Trademarks / int_c8cf9525	comment	The Lost Tales from Camp Blood shorts on the Friday the 13th DVD and Blu-ray releases feature a nameless killer that vaguely-but-not-quite resembles Jason Voorhees, and the actual name of the titular camp, "Camp Crystal Lake," is never mentioned. This is because those trademarks were with New Line Cinema at the time, and not Paramount, who was behind the releases.
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Writing Around Trademarks / int_c9e9858e	type	Writing Around Trademarks
Writing Around Trademarks / int_c9e9858e	comment	Duke Nukem was briefly renamed Duke Nukum after someone discovered the Duke Nukem character in Captain Planet and the Planeteers. The name ultimately had never been trademarked, so the original name was quickly restored.
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Writing Around Trademarks / int_cb2d2a81	type	Writing Around Trademarks
Writing Around Trademarks / int_cb2d2a81	comment	Mario Kart Tour features racetracks based on real-life cities, and many of them feature buildings and stadia based on those found in the actual cities. However, to prevent copyright infringement, those places have their names changed. For examples, the Rogers Arena in Vancouver Velocity is renamed "M Arena" (M standing for Mario), while the Santiago BernabÃ©u Stadium in Madrid Drive is simply called "Stadium" (and obviously, neither the name nor the symbol of Real Madrid appear anywhere around the stadium). This is carried over to the tracks' reappaearance in Mario Kart 8 Deluxe.
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Writing Around Trademarks / int_cb6abef3	type	Writing Around Trademarks
Writing Around Trademarks / int_cb6abef3	comment	In a reverse of the comics example, The Avengers (2012) was renamed to the rather clunky Marvel Avengers Assemble in the UK to avoid confusion with the home-grown TV show.
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Writing Around Trademarks / int_cc4c3b88	type	Writing Around Trademarks
Writing Around Trademarks / int_cc4c3b88	comment	Kurt Angle's finisher was originally called the Olympic Slam. Eventually, it became known as the Angle Slam.
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Writing Around Trademarks / int_cd54bfc7	type	Writing Around Trademarks
Writing Around Trademarks / int_cd54bfc7	comment	The Superhero Squad Show wasn't allowed to use Spider-Man because of rights issues with Sony, but managed to make two vague references to him in the episode "Election of Evil". The Mayor of Superhero City at one point alludes to a hero who got his powers from being bitten by a radioactive bug and at the end of the episode states "With great responsibility comes great power....and, uh, vice versa."
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Writing Around Trademarks / int_cf2d20a8	type	Writing Around Trademarks
Writing Around Trademarks / int_cf2d20a8	comment	Johnny Bravo had Rudolph in one Christmas episode, but he wasn't referred to by name. Oddly, the Grinch is mentioned by name in the same scene that Rudolph appears in (though he doesn't appear).
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Writing Around Trademarks / int_cf3e7a82	type	Writing Around Trademarks
Writing Around Trademarks / int_cf3e7a82	comment	The name "Superman" is spoken just once in the first episode of Supergirl. He's otherwise referred to as Kara's cousin. However, as the series goes on, he is openly referred to as "Superman," seemingly without any issue. Granted, this is less an example of this trope and more of an excuse to give more prominence to the title character, which would falter a bit if she was constantly referencing the most famous superhero in existence. Superman himself makes a physical appearance in the show's second season. He did have two season one "appearances". In one, he was an amorphous red and blue blob seen falling from the sky at a great distance and in the second he was a pair of dummy legs with blue tights and red boots on a slab.
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Writing Around Trademarks / int_d037040	type	Writing Around Trademarks
Writing Around Trademarks / int_d037040	comment	Hack/Slash had Dr. Herbert West of Reanimator as a significant character for a three-issue arc. "HP Lovecraft's Re-Animator" was proudly emblazoned on the cover of one issue; there was evidently some issue with the "Re-Animator" trademark, as next two covers called him "Herbert West, that guy who likes to re-animate stuff."
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Writing Around Trademarks / int_d0f124da	type	Writing Around Trademarks
Writing Around Trademarks / int_d0f124da	comment	The show frequently included characters from Jonny Quest in its first season or so, killing off Race Bannon and depicting Jonny himself as having turned to drug addiction to deal with the trauma of his childhood. As Venture Bros. and Quest share a parent company, there was no legal problem here, but the names had to be changed later regardless. Warner Bros. was fine with the show parodying the Quest characters, but objected to Venture Bros. using them as major parts of ongoing stories, and so Jonny Quest became Action Johnny (no last name) and Dr. Zin became Dr. Zee.
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Writing Around Trademarks / int_d26874b6	type	Writing Around Trademarks
Writing Around Trademarks / int_d26874b6	comment	In the original webcomic version of Diary of a Wimpy Kid, Greg was into Dungeons & Dragons, but when the books were published, Kinney changed the name to Magik and Monsters. Besides the names, they are basically the same. In the same vein, a reference to Encyclopedia Brown was replaced with the fictional Sherlock Sammy.
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Writing Around Trademarks / int_d494343b	type	Writing Around Trademarks
Writing Around Trademarks / int_d494343b	comment	The Iron Maiden song To Tame A Land (from the Piece of Mind Album) was based on Frank Herbert's Dune. The band has told the story of how Frank Herbert (or his agent) gave them a less than warm response when they said they wanted to name one of their tracks after his book as well as including an excerpt. The answer was: "Frank Herbert doesn't like rock groups. Especially not hard rock, and especially not groups like Iron Maiden". The song still includes some thinly disguised references to Mau'dib and Arrakis.
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Writing Around Trademarks / int_d4fe0095	type	Writing Around Trademarks
Writing Around Trademarks / int_d4fe0095	comment	The Australian TV series K9 has the rights to the title character, and anything else from scripts written by Bob Baker. However, nothing outside of those scripts is fair game—including the character's appearance, which was created not by Baker but by Tony Harding. Consequentially, seconds after K9 is introduced, he is badly damaged, erasing most of his memory and necessitating the rebuilding of his body into a copyright-friendly form. Didn't stop them from sneaking in (clearly visible) drawings of a Sea Devil, a Mandrel and an Alpha Centauran in the episode "Curse of Anubis" though—of those, only the Mandrel is fair game.
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Writing Around Trademarks / int_d5f41057	type	Writing Around Trademarks
Writing Around Trademarks / int_d5f41057	comment	Castlevania: Rondo of Blood and Castlevania: Portrait of Ruin feature a monster called Dogether that resembles a Beholder minus the eye stalks. It is named after Suzuki Dogezaemon from Bastard!! (1988) (see the Anime and Manga folder).
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Writing Around Trademarks / int_d7626bdd	comment	Deadpool (2016) features an appearance from Bob, Agent of Hydra, who as his name implies, works for Hydra in the comics. However, since Hydra is part of the Marvel Cinematic Universe (having appeared in the various Captain America and Avengers movies), and this was about two years before Disney (owner of Marvel) bought out Fox's film rights (Fox had the rights to Deadpool), the movie omitted any reference to Bob being a Hydra agent (he's very clearly shown to be an agent of something; what it is is never referred to).
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Writing Around Trademarks / int_d8b3ca2a	comment	When Edge left WWE for AEW in 2023, he couldn't take his longtime ring name with him as WWE still holds that trademark, so he is billed under his real name of Adam Copeland. However, the trademark of his longtime nickname "The Rated R Superstar" was found to have lapsed, so he has been able to continue using that. Throw in the fact that he's long used the Real Song Theme Tune "Metalingus" by Alter Bridge, and the only real difference in his presentation in AEW from his WWE days is the lack of the Edge name.
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Writing Around Trademarks / int_d96d32de	type	Writing Around Trademarks
Writing Around Trademarks / int_d96d32de	comment	Wally Bear and the NO! Gang was originally supposed to be called the "Just Say No" Gang, but former first lady Nancy Reagan already trademarked the phrase.
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Writing Around Trademarks / int_dca88f1e	type	Writing Around Trademarks
Writing Around Trademarks / int_dca88f1e	comment	Due to the popularity of the Marvel vs. Capcom video games, several figures and accessories inspired by the Capcom versions of Marvel's characters have been produced. However, for legal reasons, this is rarely made explicit on the packaging, such as when Hasbro produced an MVC War Machine figure but marketed it as a comic version despite the fact that the character only ever wore that specific suit of armor in Capcom's gamesnote In the games, War Machine is a Palette Swap of Iron Man's Modular Armor due to the fact that in the installment he debuted in, Iron Man was unavailable because of licensing reasons. Additionally, when they produced a 90s Iron Man figure that included an accessory that was obviously the proton cannon from games, it was referred as a "plasma cannon" on the packaging.
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Writing Around Trademarks / int_dcc4fa1d	type	Writing Around Trademarks
Writing Around Trademarks / int_dcc4fa1d	comment	In No Game No Life, when Sora and Shiro are transported to a near-perfect replica of Tokyo, Sora reassures her by convincing her that it's like playing "Pesona", "Stens;Gate" or "Akibas*rip". The anime version of the scene also includes Chie, Makisa and Kati, with black boxes over their eyes, as well as a yellow background that is highly similar to the background used on the menu screens in Persona 4.
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Writing Around Trademarks / int_dd19818c	type	Writing Around Trademarks
Writing Around Trademarks / int_dd19818c	comment	Project Superpowers makes ample use of Golden Age superheroes who have long since lapsed into the public domain. However, though the characters themselves are public domain, in several cases their names are owned by DC or Marvel. This necessitates referring to Daredevil as "'Devil", Yellowjacket as "Jack", the Blue Beetle as "Big Blue", and so forth.
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Writing Around Trademarks / int_e0fcfdea	type	Writing Around Trademarks
Writing Around Trademarks / int_e0fcfdea	comment	An interesting example is the comic book Steed & Mrs Peel, based on the TV series The Avengers (1960s). While the TV series creators came up with the title first, they can't use it for a comic.
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Writing Around Trademarks / int_e22c949c	type	Writing Around Trademarks
Writing Around Trademarks / int_e22c949c	comment	The Dragon Quest games up to VII were titled Dragon Warrior in the US, due to a tabletop RPG using the former name.
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Writing Around Trademarks / int_e26d37ec	type	Writing Around Trademarks
Writing Around Trademarks / int_e26d37ec	comment	Tetris fan games use alternate words for clearing four lines at once, as opposed to "Tetris". For example, NullpoMino calls it a "Four", while TETR.IO calls it a "Quad".
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Writing Around Trademarks / int_e2cb4c1	type	Writing Around Trademarks
Writing Around Trademarks / int_e2cb4c1	comment	One of Doctor Strange's most famous enemies, even present in the Marvel vs. Capcom games, is the Eldritch Abomination Shuma-Gorath. But given the name came from Kull, Marvel could have some problems with those who own filming rights to Robert E. Howard's creations, so a tentacled monster in Doctor Strange in the Multiverse of Madness that is clearly evoking Shuma-Gorath received the name of a one-shot octopus villain who faced Namor, Gargantos.
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Writing Around Trademarks / int_e388fcf7	type	Writing Around Trademarks
Writing Around Trademarks / int_e388fcf7	comment	DSBT InsaniT: Parodied with this line.
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Writing Around Trademarks / int_e3ce3877	type	Writing Around Trademarks
Writing Around Trademarks / int_e3ce3877	comment	A quickly resolved trademark dispute (apparently initiated by former promoter Jim Crockett) led to WWE briefly changing the spelling of Ric Flair to "Rick Flair."
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Writing Around Trademarks / int_e5f7b488	type	Writing Around Trademarks
Writing Around Trademarks / int_e5f7b488	comment	"Covercraft" briefly uses a game called Stack-O as a replacement for Jenga.
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Writing Around Trademarks / int_e72137be	type	Writing Around Trademarks
Writing Around Trademarks / int_e72137be	comment	O.D. from Bloodstained: Ritual of the Night is a dead ringer for Alucard with slightly different colour scheme, voiced by the same actor in both English and Japanese versions, and fights exactly like the guy. It's a miracle they managed to get away with it.
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Writing Around Trademarks / int_e8a94d3d	type	Writing Around Trademarks
Writing Around Trademarks / int_e8a94d3d	comment	When trying to provide a cliche name for the chain diner in Ghost World Terry Zwigoff and Daniel Clowes had to go through a couple dozen possibilities before they found one not currently in use by a real restaurant.
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Writing Around Trademarks / int_e944602	type	Writing Around Trademarks
Writing Around Trademarks / int_e944602	comment	Goblin Slayer is directly inspired by Dungeons & Dragons gameplay and uses a lot of this to stay under the copyright radar. At one point in volume 2, Goblin Slayer's party runs into what is clearly a Beholder: The "Giant Eye" has a lot of eyes and one large central one that produce Eye Beams of Anti-Magic and Disintegrator Rays, and even says bits of the word "Beholder" as PokÃ©mon Speak. When asked what it is, Lizard Priest calls it one of those monsters which you do not name. This works in story in the sense that the monster is that unspeakable, but it also serves as a commentary on how persistent Wizards of the Coast is at making sure nobody can use the term "Beholder" but themselves.
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Writing Around Trademarks / int_ea051cf0	type	Writing Around Trademarks
Writing Around Trademarks / int_ea051cf0	comment	One unlockable character is called "Poseman", a hot-blooded hero with a red outfit. This is likely a reference to Viewtiful Joe (the first installment of Kamiya's Hero Trilogy), which is owned by Capcom and thus couldn't be used. However, there is an Easter Egg that has Wonder-Pink call Sylvia from the game and ask about Joe.
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Writing Around Trademarks / int_ea1a786f	type	Writing Around Trademarks
Writing Around Trademarks / int_ea1a786f	comment	Brazilian toy maker Tec Toy had the license for the Monica's Gang 1988 hit animated movie A Estrelinha MÃ¡gicanote The Magic Little Star, but Estrela had the trademark for toys with the word "star". They worked around it by removing the word from the box.◊
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Writing Around Trademarks / int_ea4f62db	type	Writing Around Trademarks
Writing Around Trademarks / int_ea4f62db	comment	Family Guy: Lampshaded in the episode "Cool Hand Peter" which uses the names McDaniel's and Burger Queen, along with food names like "Flame-broiled Bopper", "Diet Conks", "Chicken McFingers" and "fresh fries". This annoys Quagmire who remarks that everyone knows what they are really talking about and also mentions how nobody owns the trademark for French fries. Since Stewie actually did get a job at McDonald's in an earlier episode, this was more making fun of this trope as opposed to the show actually writing around trademarks. A similar joke is done at the end of "Halloween on Spooner Street", Stewie offers Brian some of his Halloween candy but reminds him that they can't use the real names due to "advertising concerns". Brian picks a few fake candy names like "Jim & Ms", "Not-a-Finger", "$64,000 Bar", and "Dawkins' Peanut Butter Disc". A frustrated Stewie mutters "God, I hate television." in response. Rumors surrounded an original airing of "Brian in Love" after Brian pees in the supermarket, Peter remarks "Geez, Brian, where do you think you are, K-Mart?", which was changed to Payless in all reruns and on the DVDs. It was debunked as the original airing was always Payless.
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Writing Around Trademarks / int_ea642b55	type	Writing Around Trademarks
Writing Around Trademarks / int_ea642b55	comment	This was obviously the plan with The Wild World of Batwoman, trying to cash in on the popularity of Batman (1966). DC got wise to it and, for the longest time, it was renamed She Was a Hippy Vampire and had an extra scene added to reveal that the girls were "synthetic vampires". Years later, DC didn't really give two shits about this film and, by the time it showed up on Mystery Science Theater 3000, it was restored to its old title.
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Writing Around Trademarks / int_eb5d7301	type	Writing Around Trademarks
Writing Around Trademarks / int_eb5d7301	comment	Amphibia: In "Fixing Frobo", the logo on the box Mr. Boonchuy is holding is clearly the Amazon logo, but flipped vertically to avoid trademark issues.
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Writing Around Trademarks / int_ec19bd89	type	Writing Around Trademarks
Writing Around Trademarks / int_ec19bd89	comment	Whereas he's always Jeep in the manga, the anime version of Cho Hakkai's cute little dragon/car was creatively renamed Hakuryu ("white dragon") for the anime versions.
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Writing Around Trademarks / int_ed53d182	type	Writing Around Trademarks
Writing Around Trademarks / int_ed53d182	comment	The makers of The Secret of NIMH had to change the main character's name from the original Frisby to Brisby.
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Writing Around Trademarks / int_ed8889ff	type	Writing Around Trademarks
Writing Around Trademarks / int_ed8889ff	comment	For the mobile phones version of Wai Wai World, The Goonies universe was changed to one based in Bio Miracle Upa (who later appeared in the sequel), and Pentaro was ascended to playable (originally King Kong) while his pink lover covers his previous role.
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Writing Around Trademarks / int_ee221a4e	type	Writing Around Trademarks
Writing Around Trademarks / int_ee221a4e	comment	'The Transformers (Marvel): The comics explained the Dinobots' unusual alt modes were scanned in the Savage Land, a Marvel location inhabited by real dinosaurs. For the Secrets and Lies miniseries published by IDW, narrator Counterpunch says that there's some apocrypha about real dinosaurs being around 60 million years after their extinction and depicts the Dinobots' sources as fossils, similar to the IDW continuity. Word of God confirms that they couldn't use "the Original Location", so they went with the change.
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Writing Around Trademarks / int_eef69f10	type	Writing Around Trademarks
Writing Around Trademarks / int_eef69f10	comment	It is very common for Sherlock Holmes pastiches that could run afoul of the very complicated copyright/public domain situation to engage in this by never referring to Sherlock Holmes and John Watson by name. They'll be exactly like Holmes and Watson in every way, but will only be called "the detective and his companion" or something like that. Neil Gaiman famously exploited this trend to set up The Reveal in his own pastiche, A Study in Emerald; the main characters never being named seems like an attempt to avoid legal trouble, but it's really because they aren't Holmes and Watson. They're Professor Moriarty and Sebastian Moran, and the whole story has been a Perspective Flip of sorts.
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Writing Around Trademarks / int_ef0cb827	type	Writing Around Trademarks
Writing Around Trademarks / int_ef0cb827	comment	Pop Team Epic: At the start of Episode 5, the "Steamboat Willie" parody is censored with footage of a boat. Later on in the episode, a skit with Popuko doing her impression of Mi**ey, she only does it via her shadow.
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Writing Around Trademarks / int_ef2e1620	type	Writing Around Trademarks
Writing Around Trademarks / int_ef2e1620	comment	The American dub of MegaMan NT Warrior changed the NetNavi AquaMan's name to SpoutMan, unarguably to avoid invoking the other guy's name. While Aqua Man kept his name in both Mega Man 8 and the Mega Man Battle Network gamesnote Except for the sixth game, where they instead call him SpoutMan as in the anime dub - albeit the rerelease in the Legacy Collection removes this change, it seemed best to avoid using the name on TV.
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Writing Around Trademarks / int_ef661e97	type	Writing Around Trademarks
Writing Around Trademarks / int_ef661e97	comment	Ryu's friendly rival in Street Fighter was simply known as Ken until it came time to make action figures based on the characters. Since the name "Ken" was trademarked by Mattel for Barbie's famous boyfriend, he was given the last name "Masters" and the name was subsequently used in the games as well.
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Writing Around Trademarks / int_ef8bd4a5	comment	Mega Man: Mega Man Unlimited was originally called Mega Man 10 until Capcom made an actual Mega Man 10 in the series. Also, Trinitro Man was originally called Nitro Man, but was renamed to distinguish itself from the official one. Rockman X has The Dragon VAVA, whose design and name are very similar to the character Boba Fett. Because of their similar first names, when the series was released stateside as Mega Man X, he was renamed Vile to avoid any naming lawsuits. This resulted in a snag later on when Mega Man Zero introduced Dr. Vile, who had to be renamed to Dr. Weil stateside for obvious reasons. In Mega Man Battle Network 4: Red Sun and Blue Moon, the group of scientists keeping tabs on the asteroid situation are called NAXA (ANSA in the original Japanese script), a clear riff on the real life NASA and JAXA space agencies from the U.S. and Japan, respectively.
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Writing Around Trademarks / int_f10a65b	comment	The trailer for Legends of Tomorrow has Rip Hunter tell the gathered heroes that he's seen "Men of Steel die and Dark Knights fall." This is because The CW was not at the time allowed to use those two characters in the "Arrowverse". Superman has since appeared on Supergirl and received his own show, and Batman appeared in the Crisis on Infinite Earths crossover.
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Writing Around Trademarks / int_f1785a72	comment	Gran Turismo for a while didn't have Porsche; instead, they had RUF, which is a manufacturer that uses Porsche bodies with their own machinery. The CTR, for example, is an 80s Porsche 911. The Porsche brand would make its debut in Sport due to the exclusivity deal expiring.
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Writing Around Trademarks / int_f44821b4	comment	In Spider-Verse #2, two Spideys dash off to reload their webbing during the final battle. As they do, they start talking about some of the other Spider-Men they've seen, but they list them as the one who wouldn't stop singing show-tunes, the one who kept trying to teach English, and two who were unmasked and resembled the guy from Seabiscuit and the guy from The Social Network.
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Writing Around Trademarks / int_f655ed11	comment	Parodied in an episode of Frasier, in which Roz comes up with a great idea for a children's story and manages to sell it to a publisher — unfortunately, it turns out that the idea she's given them was Heidi, which her mother used to read to her as a child. And the reason that her publisher didn't pick up on it is that he's younger than she is.
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Writing Around Trademarks / int_f6a54e75	comment	Sora from Kingdom Hearts was added to Super Smash Bros. Ultimate as the final DLC character and is the biggest example of this trope in the series. While Sora and the Kingdom Hearts series are made by Square Enix, they are also the property of Disney, who is infamously protective of their IP and brand image. The long and arduous process of negotiating the usage of Sora is the reason why, despite being the most requested character for 3DS/Wii U in an official fan ballot, the team was unable to include him at the time. While Disney would ultimately sign off on Sora being a Smash fighter, all references to other Disney properties, save for the lone Mickey Mouse keychain on his keyblade, were excluded.
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Writing Around Trademarks / int_f6da9a18	comment	Downplayed by Sgt. Frog. While references are abundant in both the manga and the anime, the latter has more restrictions and mecha shows outside of Gundam and Neon Genesis Evangelion aren't mentioned usually. For example, a gag where in the manga Keroro compares Fuyuki sleeping under a kotatsu to Grendizer in his Spazer is changed in the anime so that he compares him to the GP-03 Dendrobium instead.
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Writing Around Trademarks / int_f73ffcb9	type	Writing Around Trademarks
Writing Around Trademarks / int_f73ffcb9	comment	Hitman 3 had featured contracts that were made by various gaming channels. Their Seven Deadly Sins season contained the "Season of Sloth" written by Mike Channell, Jane Douglas, and Andy Farrant of Outside Xbox. However, because Xbox is technically trademarked, as well as the game sold on multiple platforms, they were mentioned instead as their sister channel Outside Xtra.
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Writing Around Trademarks / int_f74b5f80	type	Writing Around Trademarks
Writing Around Trademarks / int_f74b5f80	comment	Real life example in season 2 of Babylon 5. Sheridan mentions his concerns about a secret government agency called Bureau 13. Unfortunately, there was actually a role playing game (that JMS was unaware of) called Bureau 13: Stalking the Night Fantastic. While no legal action occurred JMS decided to never use the name again.
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Writing Around Trademarks / int_f97af04c	type	Writing Around Trademarks
Writing Around Trademarks / int_f97af04c	comment	Mega Man Unlimited was originally called Mega Man 10 until Capcom made an actual Mega Man 10 in the series. Also, Trinitro Man was originally called Nitro Man, but was renamed to distinguish itself from the official one.
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Writing Around Trademarks / int_fa5e90fd	type	Writing Around Trademarks
Writing Around Trademarks / int_fa5e90fd	comment	City of Heroes has a sidequest featuring an obvious pastiche of Doctor Strange and the DC Comics character Doctor Fate, originally named Dr. Stephen Strangefate. As this had already been used in the Amalgam Comics character, later versions changed his name to Doctor Fayte.
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Writing Around Trademarks / int_fb9c177d	comment	In Transformers, sometimes older characters' names are used and trademarked by companies other than Hasbro, so new versions of the character must be renamed. Trailbreaker has become "Trailcutter" and "Trailblazer", Runabout is now "Over-Run", and for a long time Bluestreak was "Silverstreak" before Hasbro finally managed to get the "Bluestreak" trademark back. There's also Shockblast (Shockwave), Hardshell (Bombshell), Skyblast (Skyfire), Skrapnel/Sharpshot (Shrapnel), and Twinferno (Doublecross; sometimes you can't even get close!) Ever since they realized this was happening (there was a long stretch when older characters were effectively never revisited, so nobody thought to check), Hasbro has used an assortment of tricks to try to prevent it: Newer Transformers' names are typically nonsense words that are easier to defend as trademarks, preventing other companies from using them — it's not likely anyone else is going to try to trademark "Heavytread" or "Deadlift." Older Transformers with names that haven't been lost yet but easily could be are usually slightly renamed into things that are easier to trademark, through the use of prefixes (toy versions of Ratchet and Scrapper are technically named "Autobot Ratchet" and "Constructicon Scrapper") or Xtreme Kool Letterz (a new version of Scattershot was called "Scattorshot"). And once Hasbro grabs a name, any name, they make a point of using it as much as possible. Unicron Trilogy Megatron kept renaming himself to Galvatron and back so Hasbro could keep both names in active use. Similarly, new characters often have the same names as completely unrelated older characters just so Hasbro can have a claim to the name—Armada Perceptor had nothing whatsoever to do with Generation One Perceptor, but he helped hold on to the trademark until Hasbro decided years later to make a new Perceptor toy. When Hasbro decided to make a toy for the previously Toyless Toyline Character Straxus from The Transformers (Marvel), the toy was called "Darkmount" after the character's fortress (despite having a name that was theoretically easy to trademark). The supposed reason was because an Austrian company, Stadlbauer, held "Strax" as an international registered trademark for toys since 1966 and had registered the trademark in the United States in 2009. Hasbro probably did not want to risk a lawsuit over the name being a sound-alike, hence the rename. The movie introduces Hot Rod, who becomes Rodimus Prime. He ran into this problem for a while: we didn't heard the name "Hot Rod" since The '80s until the late 2010s, a non-Prime Rodimus was simply Rodimus rather than Hot Rod, even if he's explicitly the G1 incarnation. A comic featuring The Greatest Story Never Told taking place behind the scenes of the movie, before his change, had to work around it: he's not Rodimus Prime yet, but they can't call him Hot Rod, so the entire story manages to never call him by name. Hasbro has since regained the trademark to Hot Rod, with the character going by that name in The Last Knight and Cyberverse, as well as in his Studio Series 86 toy. On rare occasion, the answer to "why is the new version of X named something else?" isn't this: X-Brawn isn't named Brawn purely because X-es are cool, according to Word of God. Also, Armada had a fairly major character who in the US was named Wheeljack. Energon, a direct sequel to Armada, went on to unexpectedly introduce a character who looked essentially identical to G1 Wheeljack (and was called that name in the Japanese dub), but had no connection to the Armada character (who was called "Rampage" in Japan). There was no way to do Arc Welding: Armada Wheeljack was a former Autobot with a grudge for his having been left behind in a battle. Energon "Wheeljack"... wasn't. Hasbro collectively sighed and called the Wheeljack lookalike "Downshift." This also happened to another Energon character who was clearly patterned after Victory Star Saber. However, both Hasbro and Takara had already used that name for one of the MacGuffins in Armada, and so the character was renamed to "Wing Saber". In all advertising and packaging, his name isn't "Jazz". It's "Autobot Jazz". "Jazz" cannot easily be trademarked because it is such a generic termnote Reportedly, Bob Budiansky toyed with naming the character Jazzz (with three Zs). Had he done so, he might have saved Hasbro quite the trouble. Jetfire/Skyfire's earliest design itself has underwent an Orwellian Retcon because... It's the VF-1S bought from Bandainote As of a 2013 lawsuit (over a non-transforming Jetfire-themed redeco of a G.I. Joe Skystriker), Harmony Gold (the owners of Robotech and thus the rights to Macross outside of Japan) can no longer sue Hasbro over the character of Jetfire/Skyfire. This has resulted in more Jetfire toys that bear a closer resemblance to the original toy, culminating in a 2021 Funko Pop that was literally a Super-Deformed Valkyrie. On the other hand, the fact that Hasbro had only bought the rights to the original VF-1S toy allowed Harmony Gold to release a 2022 VF-1S figure in Jetfire's colors. In one particularly problematic instance, Hasbro discovered that it had lost the trademark to "Bumblebee" shortly before the first of the Michael Bay films hit the theater, necessitating some quick legal scrambling on their part. This was also the reason why the Unicron Trilogy did not have a Bumblebee but instead had a Hot Shot. Hot Shot in Armada was originally going to be called Bumblebee, but Hasbro was unable to secure the trademark. As such, by the time they had regained the trademark to Bumblebee, Hot Shot had already become a Decomposite Character. Word of God states that the pteranodon Dinobot Strafe from Age of Extinction isn't named Swoop like the G1 Dinobot because he's too different from Swoop to be considered the same character... But the G1 Swoop had toys named 'Strafe' and 'Ptero' at the time, this coupled with a Tiny Turbo Changer toy released in 2018 of what's distinctively the movie pteranodon character under the Swoop name suggests it was this trope in effect. The franchise's very name is subject to this, as "Transformers" is too descriptive and generic a name to be easily trademarked. Hasbro gets away with this by insisting that it's a property name and not a description of what the characters do, hence why robots changing their form is almost never referred to as "transforming" but is instead called "converting" or "shifting."
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Writing Around Trademarks / int_fbcf21d5	type	Writing Around Trademarks
Writing Around Trademarks / int_fbcf21d5	comment	In the Youngblood (Image Comics) team's first appearance, Badrock's codename was "Bedrock". Rob Liefeld decided to change the name to avoid confusion with the setting of The Flintstones (after a visit from Hanna-Barbera's lawyers.)
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Writing Around Trademarks / int_fcf34eec	type	Writing Around Trademarks
Writing Around Trademarks / int_fcf34eec	comment	Full Metal Panic! centers on a paramilitary organization named Mithril, which is explicitly acknowledged as a reference to The Lord of the Rings in the original light novels. In the Animated Adaptation, where they couldn't get away with such a blatant reference, there's a scene where a civilian looks up the name online and gets a Brand X version of Wikipedia that uses text from the real thing but has all the references to J. R. R. Tolkien altered to more generic names like The Lord of the Flame.
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Writing Around Trademarks / int_fcf43f47	type	Writing Around Trademarks
Writing Around Trademarks / int_fcf43f47	comment	In one Open Gaming License product, "mind flayers" and "illithids" (which are not open gaming content) were referred to in the supplement as brain-eating tentacle-faced things. The Fighting Fantasy gamebook series pulled a similar trick with its own versions of the mind flayers. To get around the TSR trademark, Ian Livingstone called his equivalents "Brain Slayers." Strangely enough, in a case of cross-medium and franchise geek culture influence, it appears that the words are only trademarked when tied to the specific monster. The Mandalorian references "a mind flayer", but there it appears to be some sort of torture device or specialist. (Presumably, it's unrelated to the Quarren, who resemble illithids.)
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Writing Around Trademarks / int_fd0b756	type	Writing Around Trademarks
Writing Around Trademarks / int_fd0b756	comment	The entire Necromancer subplot is a more complicated example. Warner Brothers can use anything mentioned in The Hobbit or The Lord of the Rings, including appendices, and the basic outline of the whys and whats of Gandalf's doings around The Hobbit can be drawn from that — but the more detailed account is in The Quest of Erebor note also published in Unfinished Tales (written as, essentially, Gandalf's perspective on The Hobbit), which was off limits. The end result is that the Necromancer subplot is in broad strokes the same as in The Quest of Erebor, but has to be different in the details because if it wasn't they'd be adapting something they don't have the right to.
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Writing Around Trademarks / int_fe85bfc8	type	Writing Around Trademarks
Writing Around Trademarks / int_fe85bfc8	comment	The Motion-Sensor Bomb and Cloaking Device items in the Super Smash Bros. series originally hailed from GoldenEye and Perfect Dark respectively. In Super Smash Bros. Melee, the trophies for these items list their first appearance as "TOP SECRET" outside of Japan, the Cloaking Device due to Rare being bought by Microsoft and the Motion-Sensor Bomb for the same reason as well as being from a licensed game.
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Writing Around Trademarks / int_fed72154	type	Writing Around Trademarks
Writing Around Trademarks / int_fed72154	comment	Barbie: Life in the Dreamhouse has "Generic Flying Discs" instead of Frisbees, since Mattel owns Barbie, and Wham-O owns a trademark on the name, "Frisbee". A few minor examples have Ken refer to Ikea as, "a Swedish furniture store", Skipper call Turner Classic Movies, "that channel nobody watches", and Chelsea refer to Starbucks as, "some coffee shop".
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The following is a list of statements referring to the current page from other pages.

Writing Around Trademarks	processingCategory2	Show Business
Writing Around Trademarks	processingCategory2	The Courtroom Index
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Mao-chan / int_d4c98786	type	Writing Around Trademarks
Nerima Daikon Brothers / int_d4c98786	type	Writing Around Trademarks
Street Fighter II: The Animated Movie / int_d4c98786	type	Writing Around Trademarks
Unicron Trilogy / int_d4c98786	type	Writing Around Trademarks
Yu-Gi-Oh! 5Ds / int_d4c98786	type	Writing Around Trademarks
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Agent 327 (Comic Book) / int_d4c98786	type	Writing Around Trademarks
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Anyone (Fanfic) / int_d4c98786	type	Writing Around Trademarks
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Soldier / int_d4c98786	type	Writing Around Trademarks
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CSI	seeAlso	Writing Around Trademarks
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Full Metal Panic! / int_d4c98786	type	Writing Around Trademarks
Goblin Slayer / int_d4c98786	type	Writing Around Trademarks
High School DÃ—D / int_d4c98786	type	Writing Around Trademarks
Jennifer Government / int_d4c98786	type	Writing Around Trademarks
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My Brother is a Superhero / int_d4c98786	type	Writing Around Trademarks
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Time Hunter / int_d4c98786	type	Writing Around Trademarks
Wayside School / int_d4c98786	type	Writing Around Trademarks
Agent327	seeAlso	Writing Around Trademarks
BombQueen	seeAlso	Writing Around Trademarks
Brainiac	seeAlso	Writing Around Trademarks
FastAndLoose	seeAlso	Writing Around Trademarks
XuanDouZhiWang	seeAlso	Writing Around Trademarks
Ah! My Goddess (Manga) / int_d4c98786	type	Writing Around Trademarks
Birdy the Mighty (Manga) / int_d4c98786	type	Writing Around Trademarks
Captain Tsubasa (Manga) / int_d4c98786	type	Writing Around Trademarks
Case Closed (Manga) / int_d4c98786	type	Writing Around Trademarks
Fly Me to the Moon (Manga) / int_d4c98786	type	Writing Around Trademarks
Hitomi-chan Is Shy with Strangers (Manga) / int_d4c98786	type	Writing Around Trademarks
JoJo's Bizarre Adventure: Battle Tendency (Manga) / int_d4c98786	type	Writing Around Trademarks
JoJo's Bizarre Adventure: Diamond is Unbreakable (Manga) / int_d4c98786	type	Writing Around Trademarks
Moriarty the Patriot (Manga) / int_d4c98786	type	Writing Around Trademarks
My Little Pony: The Manga (Manga) / int_d4c98786	type	Writing Around Trademarks
No Matter How I Look at It, It's You Guys' Fault I'm Not Popular! (Manga) / int_d4c98786	type	Writing Around Trademarks
Pop Team Epic (Manga) / int_d4c98786	type	Writing Around Trademarks
Rock Lee's Springtime of Youth (Manga) / int_d4c98786	type	Writing Around Trademarks
The 100 Girlfriends Who Really, Really, Really, Really, Really Love You (Manga) / int_d4c98786	type	Writing Around Trademarks
Can (Music) / int_d4c98786	type	Writing Around Trademarks
Common (Music) / int_d4c98786	type	Writing Around Trademarks
Disturbed (Music) / int_d4c98786	type	Writing Around Trademarks
HoneyWorks (Music) / int_d4c98786	type	Writing Around Trademarks
John Henry (Music) / int_d4c98786	type	Writing Around Trademarks
Lift Your Skinny Fists Like Antennas to Heaven (Music) / int_d4c98786	type	Writing Around Trademarks
NMIXX (Music) / int_d4c98786	type	Writing Around Trademarks
Pleaserock (Music) / int_d4c98786	type	Writing Around Trademarks
Sugababes (Music) / int_d4c98786	type	Writing Around Trademarks
System of a Down (Music) / int_d4c98786	type	Writing Around Trademarks
The Rise and Fall of Ziggy Stardust and the Spiders from Mars (Music) / int_d4c98786	type	Writing Around Trademarks
VideoKids (Music) / int_d4c98786	type	Writing Around Trademarks
The Adventure Zone: Balance (Podcast) / int_d4c98786	type	Writing Around Trademarks
The Minister of Chance (Podcast) / int_d4c98786	type	Writing Around Trademarks
BigFinishDoctorWho	seeAlso	Writing Around Trademarks
Academy of Merlin (Roleplay) / int_d4c98786	type	Writing Around Trademarks
Ash vs. Evil Dead / int_d4c98786	type	Writing Around Trademarks
Clarice / int_d4c98786	type	Writing Around Trademarks
Cold Case / int_d4c98786	type	Writing Around Trademarks
Conan / int_d4c98786	type	Writing Around Trademarks
Crisis on Infinite Earths (2019) / int_d4c98786	type	Writing Around Trademarks
Diff'rent Strokes / int_d4c98786	type	Writing Around Trademarks
E.A.T. / int_d4c98786	type	Writing Around Trademarks
Eat Bulaga! / int_d4c98786	type	Writing Around Trademarks
Eurovision Song Contest / int_d4c98786	type	Writing Around Trademarks
Even Stevens / int_d4c98786	type	Writing Around Trademarks
Fast and Loose / int_d4c98786	type	Writing Around Trademarks
Ghosts (UK) / int_d4c98786	type	Writing Around Trademarks
Girl Meets World / int_d4c98786	type	Writing Around Trademarks
Hannibal / int_d4c98786	type	Writing Around Trademarks
Hikonin Sentai Akibaranger / int_d4c98786	type	Writing Around Trademarks
Impractical Jokers / int_d4c98786	type	Writing Around Trademarks
Law & Order / int_d4c98786	type	Writing Around Trademarks
Los Espookys / int_d4c98786	type	Writing Around Trademarks
Mystery Science Theater 3000 / int_d4c98786	type	Writing Around Trademarks
MythBusters / int_d4c98786	type	Writing Around Trademarks
Nathan for You / int_d4c98786	type	Writing Around Trademarks
Okaasan to Issho / int_d4c98786	type	Writing Around Trademarks
RuPaul's Drag Race / int_d4c98786	type	Writing Around Trademarks
Sam & Cat / int_d4c98786	type	Writing Around Trademarks
Secret Invasion (2023) / int_d4c98786	type	Writing Around Trademarks
Siskel & Ebert / int_d4c98786	type	Writing Around Trademarks
Supah Ninjas / int_d4c98786	type	Writing Around Trademarks
The Adventures of Superboy / int_d4c98786	type	Writing Around Trademarks
The Benny Hill Show / int_d4c98786	type	Writing Around Trademarks
The Colbert Report / int_d4c98786	type	Writing Around Trademarks
The Great British Bake Off / int_d4c98786	type	Writing Around Trademarks
The Larry Sanders Show / int_d4c98786	type	Writing Around Trademarks
The Late Show with David Letterman / int_d4c98786	type	Writing Around Trademarks
The Mighty Ducks: Game Changers / int_d4c98786	type	Writing Around Trademarks
Unbreakable Kimmy Schmidt / int_d4c98786	type	Writing Around Trademarks
World's Dumbest... / int_d4c98786	type	Writing Around Trademarks
Zyuden Sentai Kyoryuger / int_d4c98786	type	Writing Around Trademarks
Empire of Satanis (Tabletop Game) / int_d4c98786	type	Writing Around Trademarks
HeroQuest (Tabletop Game) / int_d4c98786	type	Writing Around Trademarks
Mutant Chronicles (Tabletop Game) / int_d4c98786	type	Writing Around Trademarks
Original Dungeons & Dragons (Tabletop Game) / int_d4c98786	type	Writing Around Trademarks
Pathfinder (Tabletop Game) / int_d4c98786	type	Writing Around Trademarks
Ravenloft (Tabletop Game) / int_d4c98786	type	Writing Around Trademarks
Scrabble (Tabletop Game) / int_d4c98786	type	Writing Around Trademarks
Toon (Tabletop Game) / int_d4c98786	type	Writing Around Trademarks
A Very Potter Musical (Theatre) / int_d4c98786	type	Writing Around Trademarks
Dog Sees God (Theatre) / int_d4c98786	type	Writing Around Trademarks
Puffs the Play (Theatre) / int_d4c98786	type	Writing Around Trademarks
Twisted: The Untold Story of a Royal Vizier (Theatre) / int_d4c98786	type	Writing Around Trademarks
Willy's Chocolate Experience (Theatre) / int_d4c98786	type	Writing Around Trademarks
A Hat in Time (Video Game) / int_d4c98786	type	Writing Around Trademarks
ANNO: Mutationem (Video Game) / int_d4c98786	type	Writing Around Trademarks
Arzette: The Jewel of Faramore (Video Game) / int_d4c98786	type	Writing Around Trademarks
Banjo-Tooie (Video Game) / int_d4c98786	type	Writing Around Trademarks
Bloodstained: Ritual of the Night (Video Game) / int_d4c98786	type	Writing Around Trademarks
Bomber Crew (Video Game) / int_d4c98786	type	Writing Around Trademarks
CTGP Revolution (Video Game) / int_d4c98786	type	Writing Around Trademarks
Castlevania (1986) (Video Game) / int_d4c98786	type	Writing Around Trademarks
Clubhouse Games (Video Game) / int_d4c98786	type	Writing Around Trademarks
Colossal Kaiju Combat! (Video Game) / int_d4c98786	type	Writing Around Trademarks
Command & Conquer: Tiberian Dawn (Video Game) / int_d4c98786	type	Writing Around Trademarks
Cookie Run Kingdom (Video Game) / int_d4c98786	type	Writing Around Trademarks
Doom (Video Game) / int_d4c98786	type	Writing Around Trademarks
Driver: San Francisco (Video Game) / int_d4c98786	type	Writing Around Trademarks
EZ2DJ (Video Game) / int_d4c98786	type	Writing Around Trademarks
Earthworm Jim (Video Game) / int_d4c98786	type	Writing Around Trademarks
Elite Beat Agents (Video Game) / int_d4c98786	type	Writing Around Trademarks
Emo Game (Video Game) / int_d4c98786	type	Writing Around Trademarks
Epic Battle Fantasy (Video Game) / int_d4c98786	type	Writing Around Trademarks
Epic Battle Fantasy 3 (Video Game) / int_d4c98786	type	Writing Around Trademarks
Fashion Police Squad (Video Game) / int_d4c98786	type	Writing Around Trademarks
Fighting EX Layer (Video Game) / int_d4c98786	type	Writing Around Trademarks
Friday the 13th: The Game (Video Game) / int_d4c98786	type	Writing Around Trademarks
Fuga: Melodies of Steel (Video Game) / int_d4c98786	type	Writing Around Trademarks
Gran Turismo (Video Game) / int_d4c98786	type	Writing Around Trademarks
Harry Potter and the Chamber of Secrets (Video Game) / int_d4c98786	type	Writing Around Trademarks
Hatsune Miku: Colorful Stage! (Video Game) / int_d4c98786	type	Writing Around Trademarks
Hatsune Miku: Project DIVA (Video Game) / int_d4c98786	type	Writing Around Trademarks
Hitman (2016) (Video Game) / int_d4c98786	type	Writing Around Trademarks
Horizon Chase (Video Game) / int_d4c98786	type	Writing Around Trademarks
Hypnospace Outlaw (Video Game) / int_d4c98786	type	Writing Around Trademarks
JoJo's Bizarre Adventure: All Star Battle (Video Game) / int_d4c98786	type	Writing Around Trademarks
JumpStart Adventures 5th Grade: Jo Hammet, Kid Detective (Video Game) / int_d4c98786	type	Writing Around Trademarks
Kid Icarus: Uprising (Video Game) / int_d4c98786	type	Writing Around Trademarks
LEGO Marvel Super Heroes 2 (Video Game) / int_d4c98786	type	Writing Around Trademarks
LEGO Dimensions (Video Game) / int_d4c98786	type	Writing Around Trademarks
Living Books (Video Game) / int_d4c98786	type	Writing Around Trademarks
Mad TV (1991) (Video Game) / int_d4c98786	type	Writing Around Trademarks
Magia Record: Puella Magi Madoka Magica Side Story (Video Game) / int_d4c98786	type	Writing Around Trademarks
Marvel: Avengers Academy (Video Game) / int_d4c98786	type	Writing Around Trademarks
Marvel Future Fight (Video Game) / int_d4c98786	type	Writing Around Trademarks
Mega Man Battle Network 4: Red Sun and Blue Moon (Video Game) / int_d4c98786	type	Writing Around Trademarks
Mega Man Star Force: Pegasus, Leo, and Dragon (Video Game) / int_d4c98786	type	Writing Around Trademarks
Mount & Blade II: Bannerlord (Video Game) / int_d4c98786	type	Writing Around Trademarks
NBA Ballers (Video Game) / int_d4c98786	type	Writing Around Trademarks
OutRun (Video Game) / int_d4c98786	type	Writing Around Trademarks
Overtake: The Elite Challenge (Video Game) / int_d4c98786	type	Writing Around Trademarks
Paper Mario: The Origami King (Video Game) / int_d4c98786	type	Writing Around Trademarks
Perfect Dark (Video Game) / int_d4c98786	type	Writing Around Trademarks
Petal Crash (Video Game) / int_d4c98786	type	Writing Around Trademarks
Plants vs. Zombies (Video Game) / int_d4c98786	type	Writing Around Trademarks
Playaction Football (Video Game) / int_d4c98786	type	Writing Around Trademarks
Protect Me Knight (Video Game) / int_d4c98786	type	Writing Around Trademarks
Puzzles & Survival (Video Game) / int_d4c98786	type	Writing Around Trademarks
Scribblenauts (Video Game) / int_d4c98786	type	Writing Around Trademarks
Shadow Warrior (1997) (Video Game) / int_d4c98786	type	Writing Around Trademarks
Shadows Over Loathing (Video Game) / int_d4c98786	type	Writing Around Trademarks
Shin Megami Tensei I (Video Game) / int_d4c98786	type	Writing Around Trademarks
Slayers X: Terminal Aftermath: Vengance of the Slayer (Video Game) / int_d4c98786	type	Writing Around Trademarks
Soul Series (Video Game) / int_d4c98786	type	Writing Around Trademarks
Space Battle (Video Game) / int_d4c98786	type	Writing Around Trademarks
Spider-Man (Insomniac) (Video Game) / int_d4c98786	type	Writing Around Trademarks
Spider-Man: Miles Morales (Video Game) / int_d4c98786	type	Writing Around Trademarks
Spider-Man (PS4) (Video Game) / int_d4c98786	type	Writing Around Trademarks
Splatterhouse (Video Game) / int_d4c98786	type	Writing Around Trademarks
Star Control (Video Game) / int_d4c98786	type	Writing Around Trademarks
StarTropics (Video Game) / int_d4c98786	type	Writing Around Trademarks
Super Mario RPG (Video Game) / int_d4c98786	type	Writing Around Trademarks
Super Robot Wars Alpha (Video Game) / int_d4c98786	type	Writing Around Trademarks
Super Robot Wars Z (Video Game) / int_d4c98786	type	Writing Around Trademarks
Super Smash Bros. for Nintendo 3DS and Wii U (Video Game) / int_d4c98786	type	Writing Around Trademarks
Super Smash Bros. Melee (Video Game) / int_d4c98786	type	Writing Around Trademarks
Tecmo Bowl (Video Game) / int_d4c98786	type	Writing Around Trademarks
Teenage Mutant Ninja Turtles: Shredder's Revenge (Video Game) / int_d4c98786	type	Writing Around Trademarks
The Blackwell Series (Video Game) / int_d4c98786	type	Writing Around Trademarks
The Caligula Effect 2 (Video Game) / int_d4c98786	type	Writing Around Trademarks
The Great Giana Sisters (Video Game) / int_d4c98786	type	Writing Around Trademarks
The Lion King (Video Game) / int_d4c98786	type	Writing Around Trademarks
The Lord of the Rings Online (Video Game) / int_d4c98786	type	Writing Around Trademarks
The Lost World: Jurassic Park (Video Game) / int_d4c98786	type	Writing Around Trademarks
The Stanley Parable (Video Game) / int_d4c98786	type	Writing Around Trademarks
The Store Is Closed (Video Game) / int_d4c98786	type	Writing Around Trademarks
Theatrhythm Final Fantasy (Video Game) / int_d4c98786	type	Writing Around Trademarks
Tomodachi Life (Video Game) / int_d4c98786	type	Writing Around Trademarks
Toy Story 3 (Video Game) / int_d4c98786	type	Writing Around Trademarks
Transformers: War for Cybertron (Video Game) / int_d4c98786	type	Writing Around Trademarks
Tropico (Video Game) / int_d4c98786	type	Writing Around Trademarks
Wangan Midnight (Video Game) / int_d4c98786	type	Writing Around Trademarks
Wasteland 2 (Video Game) / int_d4c98786	type	Writing Around Trademarks
Wizardry: Labyrinth of Lost Souls (Video Game) / int_d4c98786	type	Writing Around Trademarks
Yakuza 4 (Video Game) / int_d4c98786	type	Writing Around Trademarks
Yars' Revenge (Video Game) / int_d4c98786	type	Writing Around Trademarks
America's Most Eligible (Visual Novel) / int_d4c98786	type	Writing Around Trademarks
Higurashi: When They Cry (Visual Novel) / int_d4c98786	type	Writing Around Trademarks
The Freshman (Visual Novel) / int_d4c98786	type	Writing Around Trademarks
The Great Ace Attorney (Visual Novel) / int_d4c98786	type	Writing Around Trademarks
Barbie: Life in the Dreamhouse (Web Animation) / int_d4c98786	type	Writing Around Trademarks
brewstew (Web Animation) / int_d4c98786	type	Writing Around Trademarks
Doraleous & Associates (Web Animation) / int_d4c98786	type	Writing Around Trademarks
Fully Ramblomatic (Web Animation) / int_d4c98786	type	Writing Around Trademarks
How It Should Have Ended (Web Animation) / int_d4c98786	type	Writing Around Trademarks
Sunset Paradise (Web Animation) / int_d4c98786	type	Writing Around Trademarks
Taco-Man (Web Animation) / int_d4c98786	type	Writing Around Trademarks
The Champions (2018) (Web Animation) / int_d4c98786	type	Writing Around Trademarks
Atop the Fourth Wall: The Movie (Web Video) / int_d4c98786	type	Writing Around Trademarks
BrainScratch Commentaries (Web Video) / int_d4c98786	type	Writing Around Trademarks
Call Me Kevin (Web Video) / int_d4c98786	type	Writing Around Trademarks
Critical Role (Web Video) / int_d4c98786	type	Writing Around Trademarks
Door Monster (Web Video) / int_d4c98786	type	Writing Around Trademarks
Epic Rap Battles of History (Web Video) / int_d4c98786	type	Writing Around Trademarks
Guerras De Rap (Web Video) / int_d4c98786	type	Writing Around Trademarks
In Service Of Nothing (Web Video) / int_d4c98786	type	Writing Around Trademarks
Koibu (Web Video) / int_d4c98786	type	Writing Around Trademarks
Linus Tech Tips (Web Video) / int_d4c98786	type	Writing Around Trademarks
Nirvana the Band the Show (Web Video) / int_d4c98786	type	Writing Around Trademarks
Stuart Ashen (Web Video) / int_d4c98786	type	Writing Around Trademarks
The Mysterious Mr. Enter (Web Video) / int_d4c98786	type	Writing Around Trademarks
To Boldly Flee (Web Video) / int_d4c98786	type	Writing Around Trademarks
Try Hards (Web Video) / int_d4c98786	type	Writing Around Trademarks
EATATAU!!! (Webcomic) / int_d4c98786	type	Writing Around Trademarks
Evil, Inc. (Webcomic) / int_d4c98786	type	Writing Around Trademarks
+99 Reinforced Wooden Stick (Webcomic) / int_d4c98786	type	Writing Around Trademarks
Rusty and Co. (Webcomic) / int_d4c98786	type	Writing Around Trademarks
Sonichu (Webcomic) / int_d4c98786	type	Writing Around Trademarks
Suicide Boy (Webcomic) / int_d4c98786	type	Writing Around Trademarks
Systems of Entertainment / Web Comic / int_d4c98786	type	Writing Around Trademarks
Tales of Elysium (Webcomic) / int_d4c98786	type	Writing Around Trademarks
Team Fortress 2 (Webcomic) / int_d4c98786	type	Writing Around Trademarks
The Trenches (Webcomic) / int_d4c98786	type	Writing Around Trademarks
Æon Flux / int_d4c98786	type	Writing Around Trademarks
American Dragon: Jake Long / int_d4c98786	type	Writing Around Trademarks
Bands on the Run / int_d4c98786	type	Writing Around Trademarks
Beavis and Butt-Head / int_d4c98786	type	Writing Around Trademarks
Bonkers / int_d4c98786	type	Writing Around Trademarks
Celebrity Deathmatch / int_d4c98786	type	Writing Around Trademarks
Dodo / int_d4c98786	type	Writing Around Trademarks
Duck Dodgers / int_d4c98786	type	Writing Around Trademarks
Foot 2 Rue / int_d4c98786	type	Writing Around Trademarks
Free For All / int_d4c98786	type	Writing Around Trademarks
Gadget and the Gadgetinis / int_d4c98786	type	Writing Around Trademarks
Hercules: The Animated Series / int_d4c98786	type	Writing Around Trademarks
Holidaze: The Christmas That Almost Didn't Happen / int_d4c98786	type	Writing Around Trademarks
Inside Out / int_d4c98786	type	Writing Around Trademarks
J.R.R. Tolkien's The Hobbit / int_d4c98786	type	Writing Around Trademarks
KaBlam! / int_d4c98786	type	Writing Around Trademarks
Legion of Super Heroes (2006) / int_d4c98786	type	Writing Around Trademarks
Little Princess School / int_d4c98786	type	Writing Around Trademarks
Metalocalypse / int_d4c98786	type	Writing Around Trademarks
Mighty Ducks: The Animated Series / int_d4c98786	type	Writing Around Trademarks
Mortal Kombat Legends: Cage Match / int_d4c98786	type	Writing Around Trademarks
Ned's Newt / int_d4c98786	type	Writing Around Trademarks
Next Avengers: Heroes of Tomorrow / int_d4c98786	type	Writing Around Trademarks
Night Hood / int_d4c98786	type	Writing Around Trademarks
PAW Patrol / int_d4c98786	type	Writing Around Trademarks
Pinocchio and the Emperor of the Night / int_d4c98786	type	Writing Around Trademarks
Robotech: The Shadow Chronicles / int_d4c98786	type	Writing Around Trademarks
Roger Rabbit Shorts / int_d4c98786	type	Writing Around Trademarks
Santa Claus Is Comin' to Town / int_d4c98786	type	Writing Around Trademarks
Scooby-Doo! Frankencreepy / int_d4c98786	type	Writing Around Trademarks
Sherlock Yack / int_d4c98786	type	Writing Around Trademarks
Spookley the Square Pumpkin / int_d4c98786	type	Writing Around Trademarks
Teen Titans Go! To the Movies / int_d4c98786	type	Writing Around Trademarks
The Casagrandes / int_d4c98786	type	Writing Around Trademarks
The Incredibles / int_d4c98786	type	Writing Around Trademarks
The Incredibles / int_d4c98786	type	Writing Around Trademarks
The Legend of Vox Machina / int_d4c98786	type	Writing Around Trademarks
The Mighty Kong / int_d4c98786	type	Writing Around Trademarks
The Secret of NIMH / int_d4c98786	type	Writing Around Trademarks
The Sponge Bob Square Pants Movie / int_d4c98786	type	Writing Around Trademarks
The Super 6 / int_d4c98786	type	Writing Around Trademarks
The Superhero Squad Show / int_d4c98786	type	Writing Around Trademarks
Top Cat / int_d4c98786	type	Writing Around Trademarks
Treehouse of Horror / int_d4c98786	type	Writing Around Trademarks
Xiaolin Chronicles / int_d4c98786	type	Writing Around Trademarks
AAA (Wrestling) / int_d4c98786	type	Writing Around Trademarks
All Elite Wrestling (Wrestling) / int_d4c98786	type	Writing Around Trademarks
All Japan Pro Wrestling (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Bryan Danielson (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Bullet Club (Wrestling) / int_d4c98786	type	Writing Around Trademarks
CM Punk (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Chyna (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Cody Rhodes (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Drew Hankinson (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Edge (Wrestler) (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Hulk Hogan (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Impact Wrestling (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Jake Roberts (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Kenny Omega (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Los Ingobernables (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Lucha Brothers (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Matt Hardy (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Montel Vontavious Porter (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Samoa Joe (Wrestling) / int_d4c98786	type	Writing Around Trademarks
The World's Greatest Tag Team (Wrestling) / int_d4c98786	type	Writing Around Trademarks
The Young Bucks (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Total Nonstop Action Wrestling (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Ultimate Warrior (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Universal Wrestling Federation (Wrestling) / int_d4c98786	type	Writing Around Trademarks
Spider Riders / int_d4c98786	type	Writing Around Trademarks
In & Out / int_d4c98786	type	Writing Around Trademarks
Legion of Super-Heroes / int_d4c98786	type	Writing Around Trademarks
Místico (Wrestling) / int_d4c98786	type	Writing Around Trademarks

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