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The Apprentice

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The Apprentice
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Reality Show running on NBC from 2004 to 2017, and produced by Mark Burnett (of Survivor fame).A group of contestants compete in business-related tasks to become "apprentice" to then-real estate mogul Donald Trump. At the end of each task, one contestant (sometimes more) is "fired" by the man himself. The last contestant standing is "hired" and given a job in the Trump organization.The show's first season was a ratings sensation, but ensuing seasons have never matched that success. To date, seven seasons of the standard show have aired, as well as seven celebrity seasons (in which the prize was money for charity,) and an unsuccessful Spin-Off starring Martha Stewart. Trump remained as host until 2015 when he resigned/was fired by NBC after he began his run towards eventual election as US President in 2016. He was replaced by Arnold Schwarzenegger for a reboot premiering on January 2, 2017, now called The New Celebrity Apprentice (although Trump was still credited as executive producer). Two months later, Arnold terminated his contract with the show, and NBC later announced that the show was canceled outright.A Transatlantic Equivalent started on The BBC in 2005, starring Alan, Lord Sugar of Clapton, originally Sir Alan Sugar until his life peerage. Lord Sugar is best known for his business in low-cost consumer electronics. The UK version had a positive reversal of fortunes compared to the US original, starting out as a little-watched niche show and gradually evolving into one of the BBC's most popular shows by around the time of its fourth series.An Irish version, starring car magnate and writer Bill Cullen, started in 2008. There are also many other international versions.Junior Apprentice, a shorter series with ten candidates aged 16 and 17 competing for a financial prize rather than a job, aired in the UK between series 5 and 6. It proved a success and aired again after series 7, albeit renamed to Young Apprentice. The second Young Apprentice series earned a BAFTA award, ensuring a third series — unfortunately, the third series proceeded to do a Face Plant in the ratings, causing the BBC to pull the plug on that show (the main UK Apprentice is still going, although the COVID-19 Pandemic meant the series did not air in 2020 or 2021, finally returning in January 2022).
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http://dbpedia.org/resource/The_Apprentice_(UK_TV_series)
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Another Side, Another Story
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Another Side, Another Story: This happens a lot in the boardroom.
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Vanity License Plate
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Vanity License Plate: Lord Sugar's chauffeur-driven car AMS1 is prominently featured. His private jet G-SUGR also appears in the opening credits of series 11. In series 16, Lord Sugar introduces a driverless pod challenge by arriving in a pod with the registration AMS2.
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Trailers Always Spoil
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Trailers Always Spoil: You can sometimes tell how long a candidate will last from the montage underpinning Mark Halliley's narration at the start of each episode. The less they appear, the more likely they are to get fired in the early stages. Also, if you know the nature of a task in advance, you can also roughly tell how long a candidate will last. For example; part of Series 10 Episode 9 was to buy a Kosher chicken, and the montage includes Daniel saying "Shalom" to a man in a shop. Revealing that he would last at least until Episode 9.
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Nerds Are Sexy
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Nerds Are Sexy: Tom Pellereau from Series 7 for many fans.
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Tempting Fate
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Tempting Fate: If, when a task is announced, a candidate says that this is their dream task or that they do it all the time in their day job, odds are good that by the end of the episode they'll be in the taxi on their way home.
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 The Apprentice / int_19ebe383
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Never Trust a Trailer
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Never Trust a Trailer: The On the Next trailers can sometimes be misleading, often by working in offhand comments as if they were significant parts of the episode. For example, in the preview for the birthday party task allusions to "poisoning Mum" were included, when the teams issue was not being able to confidently tell the allergic parent whether it contain nuts or not.
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Mr. Fanservice
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Mr. Fanservice: Myles Mordaunt, Monaco Man-whore.
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Those Two Guys
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Those Two Guys: Deadpan Snarkers Nick and Margaret. Also their replacements Claude (from Series 11) and Karren (from Series 6) respectively.
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 The Apprentice / int_20a14df0
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Wrong Genre Savvy
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Wrong Genre Savvy: The whole "bring back an advocate" thing has largely been averted by UK candidates, after Lindsay's attempt at doing this in the second episode of Series 1 blew up spectacularly in her face — mostly because she forgot to actually tell her intended advocate, Miriam, that she was supposed to be criticising Adele (who Lindsay wanted to be fired) and not Lindsay herself. The only other candidate to commit this mistake was Ghazal from Series 3, who decided to bring back Katie in an effort to get Naomi fired, but completely undermined her own idea by going on and on about how awesome Katie was, thereby making her plan obvious. In Series 6, Laura mistakenly thought that Lord Sugar wouldn't allow them to make an exclusivity deal on a product they designed, when in fact he only disallows exclusivity deals if it's someone else's product (see the Berserk Button mentioned above). As a result, she threw away an order which probably would have won them the task and her team ended up with zero orders for the first time in the program's history. Jordan in Series 9 seemed to think he was on Dragons' Den, trying to negotiate the percentage of equity Lord Sugar would receive in the proposed joint company — and making his opening offer a 15% stake rather than the 50% that the rules dictate. This did not go down well with Lord Sugar or his aides.
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All or Nothing
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All or Nothing: "First prize: You get to work for me. Second prize: don't exist."
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Brutal Honesty
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Brutal Honesty: Tim from Junior Apprentice here. In Series 9 interviews: Interviewer Mike Souter asked Leah what kind of cosmetic surgery she'd give him. She reeled off a long list of what she'd do, capped by saying it would cost him extra as she'd need two syringes-worth of Botox to get it all done.
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Fire-Forged Friends
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Fire-Forged Friends: The four candidates who made it to the interviews in the 2022 series (Brittany, Harpreet, Kathryn and Stephanie) developed a close friendship through the series, with Stephanie saying on "You're Fired" that the other three would be her best friends for life.
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Dirty Old Man
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Dirty Old Man: Gary Busey in the fourth celebrity edition. After inadvertently exposing himself while appearing in his team's advert, he turned to his female co-star and asked, "Did you see Big Wednesday?" to which the actress replied that she hadn't. Busey then continued, "That's what my girlfriend calls my apparatus. Big Wednesday." Note that this was actually an Incredibly Lame Pun on Busey's part (Big Wednesday was one of his first films), but also an Incredibly Dirty Pun as well.
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Taught by Experience
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Elle from Season 11, and Rebecca and Frances from Season 12, had the most consecutive losses on the main show prior to Season 18. The one thing that set Frances apart was that she was Taught by Experience and won as project manager for Nebula in week 7 of her year, while the other two were fired – Elle after leading a team to a defeat, and Rebecca without ever becoming project manager. Young Apprentice’s Harry M. had the previous record.
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Funny Background Event
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Funny Background Event: Comic Relief 2019 has the secretary playing Pac-man and watching cat videos while the candidates wait.
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Small Name, Big Ego
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Small Name, Big Ego: Season 2's Stephen Higgins, who proclaimed himself the "brightest man of [his] generation".
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Hurricane of Puns
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Hurricane of Puns: Narrator Mark Halliley does this quite often, and always in the "Previously on..." segment.
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I Meant to Do That
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I Meant to Do That: In Series 8's advertising task the teams had to advertise English sparkling wine, and Tom got so carried away "researching" the product that he was barely able to stand by the end of the day. After the series ended he claimed that he knew he'd probably be getting fired if he lost the task, and so decided to take away as much knowledge from the task as possible since he'd be able to use it in his day job as a wine merchant if Sugar sent him packing (fortunately for him though, the team won). Also the attempt in Series 17 to pass off incomplete cartoon designs as intentional. Inverted in Series 18. If you’re pitching a virtual escape room concept with strange sights and the experts comment on the surreality, you do NOT claim the concept is meant to be realistic like Asif did.
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And Another Thing...
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And Another Thing...: When setting the first assignment of Series 3, Sir Alan explains the task, wishes the teams luck, walks away... then suddenly turns back, and swaps the two project managers over.
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Artifact Title
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Artifact Title: In later series of the UK version, the prize has changed from winning a job as Alan Sugar's "apprentice" to getting a £250,000 investment for the candidate's business proposal (with Sugar receiving 50% of the business ownership). The Title Drop has gone from the opening narration, but the title itself remains the same.
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Cool, but Inefficient
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Cool, but Inefficient: In an outtake shown on the Series 5 "You're Hired", Sralan complains that the impressive door through which he enters the boardroom ought to have a handle.
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Misplaced Retribution
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Misplaced Retribution: This occasionally happened to Marlee Matlin's interpreter, because he conveyed Marlee's emotions whenever she argued with teammates.
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Theme Music Power-Up
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Theme Music Power-Up: In the 2021 celebrity edition, "Dance of the Knights" (ie, the opening theme from the UK series) is played at the start of boardroom sessions as Lord Sugar makes his entrance.
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Full-Name Basis
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Full-Name Basis: Stuart Baggs and Ricky Martin. The former's self-given epithet "Stuart Baggs The Brand" actually stuck, and the latter, born Richard, deliberately chose to call himself Ricky Martin because people would remember it from the latino singer. Neil Clough from Series 9, coupled with being a Third-Person Person.
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The Unintelligible
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The Unintelligible: Edward Hunter from Series 7 tended to be this, mostly due to his habit of speaking in sentence fragments and non-sequiturs. He even did it several times during his appearance on You're Fired!, much to the amusement of the panel.
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Arch-Enemy
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Arch-Enemy: Daniel and Mark in Series 10.
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Open Mouth, Insert Foot
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Open Mouth, Insert Foot: James McQuillan from Series 5 was regularly described as this.
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Instrumental Theme Tune
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Instrumental Theme Tune/Real Song Theme Tune: "Dance of the Knights", from Prokofiev's Romeo And Juliet. Also used by the Irish version.
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Actor Allusion
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The New Celebrity Apprentice appropriately changes it to "You're terminated."
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Boring, but Practical
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Boring, but Practical: Season 3 had both teams hosting a DIY event for Home Depot. Team leader Craig came up the idea of simply creating a self-assembly box, which was derided by the rest of his team for being boring and uncreative. It turned out to be a big success at the event however, since children could decorate the boxes and their parents could get involved building them, and as a result they won the task easily. Of course, the fact that the other team's product was an Epic Fail probably contributed as well.
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Celebrity Edition
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Celebrity Edition: Between 2007 and 2009, each year there was a small task organised to raise money for charity and screened over two nights. This eventually got the chop in favour of Young Apprentice in 2010.
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Misplaced Kindergarten Teacher
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Misplaced Kindergarten Teacher: Jazz spoke like this to everyone on her team in season 9, and ended up annoying the hell out of them as a result. She got fired in the first episode. While he doesn't fit the overly saccharine elements of the trope, in the second episode of Series 3 Rory Laing basically treats his team like children; threatening to send them out of the room if they start interrupting during a brainstorm, and making them take their jackets and ties off while he keeps his on to mark him out as an authority figure. In the Worst Decisions Ever special, art critic Brian Sewell described it as being the kind of thing a school prefect would do.
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Flat "What"
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Flat "What": Lord Sugar's response to Karthik's boast "Give me a laptop, I'll make you a billion-dollar company."
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Bad Boss
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Bad Boss: Season 6's Dan was regarded by his team as "a dictator" during his time as project manager, and he was subsequently fired for it.
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Captain Obvious
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The first episode of Season 11 revolved around buying fish, creating meals and selling them on the street. April's team, through a combination of high prices (£9 for a rather simple salad), poor ingredient usage (resulting in 89 fish-cakes instead of the planned 300) and delays in the kitchen (resulting in them missing the lunch-rush altogether), ended the task with a total profit of £1.87. They lost the task.
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Roses Are Red, Violets Are Blue...
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Roses Are Red, Violets Are Blue...: It was brought up in the boardroom following Series 17's "buy a list of nine items in Brighton" challenge that one of the teams, searching for 'Sahara Desert Rose' had wasted their time looking for flowers in florists rather than looking for crystals in antique shops or jewellers. The response:
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First-Name Basis
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First-Name Basis: In contrast with the formal "Mr Trump" and "Lord Sugar", Bill Cullen is "Bill" to everyone.
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Blatant Lies
 The Apprentice / int_40bb59d0
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Lord Sugar was also noticeably softer in the boardroom for Series 10 Episode 8; empathising with Daniel's annoyance that Mark was chosen to sell the hot tubs despite him (Daniel) securing the deal with the owner to sell them; acknowledging that the Blatant Lies tactic used by James was something he had done himself in the past, and giving James a surprisingly nice firing speech, telling him to "culture that little bit of good stuff in yourself and you will go far."
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Malaproper
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Malaproper: Melissa from Series 6, who gave us such gems as "my professionality" and "there's no room for maneouvrement". Even after being fired, she managed to sneak in one last malapropism, claiming that her enemies would be "retributed". Brett from Series 11 was also quite fond of these, such as "self-preservate".
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 The Apprentice / int_42839f8b
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Sound-Effect Bleep
 The Apprentice / int_42839f8b
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Sound-Effect Bleep: In the Series 13 "Why I Fired Them", Lord Sugar is listing the mistakes Sarah-Jayne made:
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Funny Foreigner
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Funny Foreigner: Panos Zambetakis from Season 3; a camp, gay Greek ex-soldier with a phobia about power tools who rapidly became a fan favourite (though in fact he proved quite capable and made it to the interview stage).
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Surrounded by Idiots
 The Apprentice / int_43a46119
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Surrounded by Idiots: Lord Sugar has often felt this way after screw-ups by contestants, particularly after the infamous Healthy Snack challenge and the disastrous jeans advertising challenge.
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Metaphorgotten
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Metaphorgotten: Jamie's complex metaphor involving cogs and wheels in the interview round of Series 6. Stuart Baggs (The Brand) gave us the epic "I'm not just a one-trick pony... I'm not even a ten-trick pony! I've got a whole field of ponies! All running towards the job!" Dara O'Brien ruthlessly chewed him out for such a nonsensical metaphor, before giving him a Stuart Baggs brand, so he could keep track of his ponies more easily. Richard Woods from season 11's business plan included a convoluted metaphor about mountains and how he would "clear the clouds from the summit."
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Rocks Fall, Everyone Dies
 The Apprentice / int_454d9422
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Rocks Fall, Everyone Dies: "You're all fired. All four are fired!"
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The Apprentice / int_454d9422
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Worthy Opponent
 The Apprentice / int_4604fd4d
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Worthy Opponent: Yasmina and Debra in Series 5 express this attitude of each other in episode 10, with Yasmina admitting she'd hire Debra for her organisation, and Debra saying Yasmina was the only other candidate comparable to her.
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Eye Take
 The Apprentice / int_46ee4d3
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Eye Take: Frequently employed by Lord Sugar's aides, along with Aside Glances and Fascinating Eyebrows. Lord Sugar himself gets in on the act from time to time.
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Greasy Spoon
 The Apprentice / int_477bcc9f
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Greasy Spoon: Once the results are announced, the losing team are sent to a roadside cafe (the best known of which is the Bridge Cafe) to discuss who is responsible for their loss.
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Butt-Monkey
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Butt-Monkey: Phil, Virdi (both Season 18), Harry M. (Y.A., Season 2), Frances, Rebecca (both Season 12) and Elle (Season 11) all had the dishonour of suffering consecutive losses on their respective seasons, while Tom (Season 14) and Bradley (Season 17) both suffered three defeats as Project Managers. Then there’s Butt-Monkey teams, in the form of Renaissance, Logic, Connexus, Nebula and Supream.
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I Was Young and Needed the Money
 The Apprentice / int_4873cba8
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I Was Young and Needed the Money: During the interview round, Michelle Massey, eventual winner of Season 3 was revealed to not only be a former model (which was already known) but also to have interviewed to be a hostess on the Playboy channel.
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Broken Ace
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Broken Ace: Series 6 winner Stella English. In the series itself there was basically no point where it looked like anyone else would win. Post-series however, she nearly quit her initial position with Lord Sugar because she felt it was beneath her skill, quit a more prestigious role after nine months for the same reason, then tried to sue Sugar for constructive dismissal and sexual discrimination. Both charges were rejected, and Sugar subsequently counter-sued her for recovery of legal expenses and defamation of character.
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Wham Line
 The Apprentice / int_4e7c4536
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Wham Line: Series 9 Interviews: Series 10 Interviews: Series 11, Episdoe 9: Series 11, Episode 10: Series 12, Episode 2: Series 13 Final:
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Early-Installment Weirdness
 The Apprentice / int_4f4372e9
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Early-Installment Weirdness: In the first couple of episodes of Season 1, the show tries to play up the teams' rivalry in the house, showing them playing relatively petty tricks in the hope of gaining some advantage. From the third episode on, this aspect is dropped and the focus is kept on their behaviour in the tasks. Mark Halliley's narrating voice sounds oddly hushed in the first series. The first two seasons also had only 14 candidates instead of 16, Sugar restricted to only being able to fire one person a week, and the surviving candidates from the boardroom not returning to the house until the start of the following episode. There was also a different, more neutrally coloured boardroom set, and the boardroom sessions were implied to take place at Brentwood House in London, rather than Viglen's headquarters in Hertfordshire. A different café was also used for the discussions following the announcement of each task's result. The first series also contained noticeably more profanity than subsequent series where a Precision F-Strike is quite rare. Series 1 and 2 both included tasks where the candidates had to advertise one of Lord Sugar's products: an Amstrad music player in Series 1 and the Amsair Skycard service in Series 2. This practice completely vanished from Series 3 onwards. The first five series had rather amusing episode titles; usually related to an aspect of the episode, such as "Art with a Capital F" and "A Hundred Chickens." From Series 6, onwards, the episodes were simply titled after the name of the task.
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Shoddy Knockoff Product
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Shoddy Knockoff Product: Something which can trip up the candidates during the "buy a list of ten items" challenge. In particular, the Series 4 incarnation of the task had one team happily purchasing a set of knockoff tagines in Marrakesh, with none of them thinking it in any way strange that the tagines cost a tenth of the guideline price.
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Almost Famous Name
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Almost Famous Name: Series 8 winner Ricky Martin and Puerto Rican singer Ricky Martin. Intentionally invoked as people would easily remember the former's name through the latter.
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Not What It Looks Like
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Not What It Looks Like: Discussed. One of the cartoons produced for task 3 of Series 17 had a boy and a wheelchair-bound girl engaging in an activity. The activity is supposed to be a 'give-me-five' session, but because the team forgot to give the characters hands the industry experts who saw it said it looked like they were slapping each other.
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Adaptational Attractiveness
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Adaptational Attractiveness: The secretary Frances, in earlier series. In later series, the character isn't named at all, and is hardly ever shown on screen.
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Product as Superhero
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Product as Superhero
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Better than Sex
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Better than Sex: Ben, one of the candidates in Series 5: "For me, making money is better than sex."
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Ain't Too Proud to Beg
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Ain't Too Proud to Beg: Occasionally, one of the final three candidates will plead for another chance during Lord Sugar's summing-up. This tends to annoy him and is unlikely to work. A couple of times the candidate has kept on begging even after being fired, which never works.
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That's All, Folks!
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That's All, Folks!: Whichever team wins a challenge in the celebrity edition will get to watch part of the boardroom proceedings via closed circuit TV, but Trump usually will order that the feed be cut off before he fires anyone, unless someone either quits or screws up so badly that Trump fires them without bothering with the final boardroom.
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Reality TV Show Mansion
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Reality TV Show Mansion: Perhaps the ultimate example in any version of The Apprentice - not because it is more elaborate but because it gets an entire Spin-Off devoted to the shenanigans going on inside (see below.)
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Bunny-Ears Lawyer
 The Apprentice / int_61b8f9e2
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Bunny-Ears Lawyer: How Sir Alan treated Syed in Series 2. Syed was actually quite good at sales, at one point managing to let out a flat to a passer-by in the street, but also rather clumsy. He wasn't fired until his fifth appearance in the boardroom.
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But for Me, It Was Tuesday
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But for Me, It Was Tuesday: Pepi from Season 5 was responsible for one of the show's worst-ever defeats, and when Lee chose him to be a member of his team for the final task, he was worried about what Trump would think. When meeting him for the first time since his firing though, Trump had totally forgotten that Pepi was ever a candidate on the show. George and Carolyn also couldn't remember, though they at least had something of an excuse since Pepi's team won their first task, and Bill and Ivanka had been covering for them in the task when he got fired.
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All Girls Like Ponies
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All Girls Like Ponies: In the toy task, this was used as a justification for Team Empower's unicorn toy. Parodied several seasons earlier. Stuart Baggs was asked if he was a one trick pony. No, he replied, he wasn't a one trick pony or even a 10 trick pony, but he had a whole field of ponies, all running towards the job. Lord Sugar fell for it and did not yet fire "The Brand"!
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Silence, You Fool!
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Silence, You Fool!: Sir Alan would often say "shut up, I'm talking". He once lampshaded his importance with "there's only room for one big-mouth in this organisation: me."
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Gilligan Cut
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Gilligan Cut: In Series 9 (episode 7), when the contestants are deciding what to sell at a caravan show: In Series 13's "Why I Fired Them" episode, when the boy's purchasing of furnishings was discussed, the narrator says they surely had someone doing the figures. Cut to Jeff (who was supposed to be doing the numbers) break-dancing (which actually represents him neglecting to do the figures).
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Eating the Eye Candy
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Eating the Eye Candy: In the 'rebrand Margate' task in Series 5, when Yasmina and Kate are interviewing models for their advertising campaign, they ask the men to take their shirts off. The result leads to giggles and blushes from them, and a number of Fascinating Eyebrows and Eye Takes from Margaret Mountford.
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And Your Reward Is Clothes
 The Apprentice / int_6ac6a56a
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And Your Reward Is Clothes: More like, "And Your Parting Gift on You're Fired is Clothes." Myles, Chiles and David all went through this, as detailed above.
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The Unfair Sex
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The Unfair Sex: In Series 8, Katie Wright wrote on her CV that "men can be manipulated". After she was fired, she was given a round of applause on You're Fired for being "a shining example for women in business" according to a female entrepreneur. Meanwhile, rival candidate Adam Cobally's heavy-handed attempts at chivalry came across as condescending and mildly sexist and were joked about every week on You're Fired. He was placed in the position where he had to defend what he said on You're Fired. He didn't do a bad job but considering that Katie didn't have to go through the same thing for a worse comment, she comes across as a Karma Houdini.
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Temporary Substitute
 The Apprentice / int_6eef5fc6
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Temporary Substitute: In series 16 episode 10, Tim Campbell was unable to appear because of COVID regulations, so his place was taken by Mike Soutar, who normally only appears in the interview rounds.
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Christmas Episode
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Christmas Episode: The task for the final regular episode of Series 14? Make Christmas chocolates! Cue dancing elves, a brand name with the word "Santa" in it, and a chocolate with mince pie in it.
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20% More Awesome
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20% More Awesome: Lord Sugar got so tired of candidates claiming they would "give 110%" that he told them not to use the phrase.
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Bread, Eggs, Breaded Eggs
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Bread, Eggs, Breaded Eggs: A presentation to advertisers for a hair-care product in Series 11 began with "We've got a secret to show you. From the desert. It's Desert Secret."
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"Not Making This Up" Disclaimer
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A version with greetings cards: Deciding on a theme of 'environmentally friendly' despite the fact that, y'know, buying a piece of cardboard to save the rainforests doesn't make much sense. The direction of the sales pitch after he got desperate? "If you don't order these cards, you'll be just like George Bush not signing the Kyoto Treaty." Not making this up.
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The Dividual
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The Dividual: Pop duo The Veronicas competed as a single participant in the 2021 celebrity edition; with radio DJs Will and Woody doing the same in the 2022 edition.
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Cheaters Never Prosper
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Cheaters Never Prosper: In the tenth season, Anand texted several of his friends, asking them to hire his pedicab service at extortionately inflated rates in order to ensure that his team won. It failed on two levels — firstly, no-one actually took him up on his offer, and secondly, Trump had been informed about what Anand had been doing a few episodes later, and, hilariously (see "Blatant Lies" just above), fired him on the spot.
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Unwitting Pawn
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Unwitting Pawn: In the interviews round, Lee McQueen was asked by one interviewer to do his "Reverse Pterodactyl" impression. Lee obliged — only to be told that he was an unprofessional douchebag, and that if he had been treating the interview at all seriously he would have refused to do the impression. Not that it stopped Lee from winning that series, though.
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Cowboy BeBop at His Computer
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Cowboy BeBop at His Computer: Thanks to Rod Blagojevich's crappy leadership and worse research skills, a Harry Potter experience put together by the men's team in Celebrity Apprentice 3 suffered this to such an extent that about the only thing the team got right about the franchise was that it starred a wizard called Harry Potter. It eventually got to the point where in the boardroom Rod was proudly boasting that he had taken the time to learn about "Hogworth's" school and the fact that it was made up of houses such as "Slithering" and "Ravencloth," leading to guest adviser Erin Burnett giving Rod a look that practically said "you have GOT to be kidding me."invoked
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Mistaken for Racist
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Mistaken for Racist: Ereka in Season 1, after she used the phrase "the pot calling the kettle black" in an argument with Omarosa. The saying isn't racist at all (it's actually used to accuse someone of hypocrisy), although it probably wasn't wise for Ereka to use it in reference to the only black person on her team.
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Finger Framing
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Finger Framing: Done repeatedly by one candidate in the 2009 series.
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They Call Me MISTER Tibbs!
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They Call Me MISTER Tibbs!: In the first boardroom session of Series 9:
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DuelingShows
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Dueling Shows: ITV tried to create an Alternate Company Equivalent called Tycoon, hosted by Peter Jones of Dragons' Den. It was universally panned as an inferior rip-off of both The Apprentice and Dragons' Den, and was cancelled after a single series.
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Chronic Backstabbing Disorder
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Chronic Backstabbing Disorder: As with the US series, there's a lot of it going around, with several candidates turning on their team mates in the boardroom. Series 4 was particularly bad for this. Averted in Series 7 by Vincent. He didn't bring Jim back into the boardroom, even though Jim's idea was the real downfall of their team, and it seems this may have been out of loyalty, as he and Jim had got on very well. Vincent was fired as a result. One of the most common techniques occurs if a project manager is obviously screwing up. Typically, the rest of the team will sit through and just follow orders, knowing full well that the team is going to lose and that the project manager will almost certainly be fired. A rare example of a candidate admitting to this came on the "Worst Decisions Ever" special: (yes, the project manager in question was fired in that episode)
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And All I Got Was This Lousy T-Shirt
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And All I Got Was This Lousy T-Shirt: Myles received one as a leaving present on You're Fired. Meanwhile, after the first episode of Series 10, Chiles received a whole box of his unsold T-Shirts on You're Fired And again with David in Series 11, who received an intentionally-botched shirt printed with a picture of that year's candidates...except his own face, which mysteriously didn't survive the printing process.
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"The Reason You Suck" Speech
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Karren Brady delivered a "The Reason You Suck" Speech to the losing team in the sixth series. The team were arguing amongst themselves in the boardroom, it grew heated, and after Lord Sugar called them 'a bunch of bloody amateurs', Karren stepped in.
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Functional Addict
 The Apprentice / int_7f1be21
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That wasn't the only time she smacked him down in the boardroom. There was also the below the belt comment of "Just because your best friends are Mister Pinot and Mister Grigio."
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Actually Pretty Funny
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Actually Pretty Funny: Every now and then, Lord Sugar will make a team laugh while criticizing them, despite his reputation as an imposing business figure.
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The Runner-Up Takes It All
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The Runner-Up Takes It All: To an extent, inherent in the format. The winner of a series would spend the following year working for Lord Sugar or starting their new business, while the runner-up would have more options open to them, often including higher-profile media work. Saira Khan, Ruth Badger and Kate Walsh all became TV presenters after finishing second.
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Elimination Catchphrase
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Elimination Catchphrase: "You're fired." The New Celebrity Apprentice appropriately changes it to "You're terminated."
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Continuity Cavalcade
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Continuity Cavalcade: In the introductory boardroom of Series 13, Lord Sugar called in five winners from the previous six series to say how successful their businesses had become. The exception was Joseph from Series 11, since he had bought back Lord Sugar's 50% stake and taken his business solo.
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Entertainingly Wrong
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Series 17: One of the items to be secured in Brighton was a Sahara Desert Rose, a kind of crystal formation. Team Apex wasted their time visiting florists thinking that "Sahara Desert Rose" meant flowers, not realizing that a 'desert rose' is actually a crystal formation that happens to look like a flower. Zigzagged on Team Affinity, where, in looking for a nautical barometer, came to the Entertainingly Wrong conclusion that all barometers are nautical and brought one that turned out not to fit the brief.
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Large Ham
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Large Ham: Season 3's Rory Laing became this during the second task. Karthik from Season 12 was known among candidates for aggressive tones of speaking and making points. Andrew got this in Week 4, Series 13.
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Motor Mouth
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Motor Mouth: There was even a special episode devoted to candidates like this. Discussed by Sir Alan watching Miriam presenting on the Series 1 shopping channel task: This caused problems for Laura in Series 6 while selling crisps in Hamburg. The combination of her motor mouth and the client's imperfect grasp of English meant he could barely understand her. Leah, the winner of Series 9. Steven in Series 10 prompting Lord Sugar to respectfully advise him to "Shut up" in a boardroom session.
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Down in the Dumps
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Down in the Dumps: The final regular task of series 4 was announced in a scrapyard. Some viewers wondered if the candidates would be given ten hours to build a hovercraft from the scrap, but in fact the task turned out to be supercar rentals.
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MST
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MST: Karren Brady dismantles Steven's pitch, in the series 10 "Why I Fired Them":
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Red Oni, Blue Oni
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Red Oni, Blue Oni: Series 9 finalists Luisa and Leah, the former proclaiming that she had "the energy of a Duracell bunny" whilst the latter was deemed the coldest competitor of the final five by the interviewers. In fact, both wore outfits in their Oni colours to the boardroom each time.
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The Cassandra
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The Cassandra: In the second episode of Series 2, Jo very presciently points out that a cat-themed calendar has nothing to do with children; an important factor since the calendars were being produced to raise money for Great Ormond Street children's hospital. Along with Nargis's abrasive pitching style, the cat theme was identified as a notable factor in the team failing the task. Lorraine from Series 5 is considered this by Margaret, as her intuition is more often right than wrong, but she fails to persuade the others to go along with it. Tom Pellereau from Series 7 has a knack for spotting the mistakes of the project manager (e.g. the implications of the name 'EveryDog' in the Dog Food task), and yet no one takes his advice. This may explain why he lost the first five tasks, yet was not brought into the boardroom in any of them. Adam in Series 3 warned his team not to be too laid back during the task of selling artwork. Everyone else on his team, as well as one artist and her husband, agreed a "soft sell" strategy was better. They lost, with Adam selling 2 out of the 4 paintings the team sold.
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Lampshaded Double Entendre
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Lampshaded Double Entendre: In the 'rebrand Margate' task, Nick Hewer comments on one team's attempts to create photographs of gay couples dancing in a nightclub:
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Bait-and-Switch
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Bait-and-Switch: Sir Alan's way of revealing the task to the teams often involved this. He would instruct them to meet him at a certain place, which would only be extremely tangentially related to the task. In the very first episode, the teams met him at a newspaper printing press, and Sir Alan mentioned in passing that newspapers were only useful for one day, before revealing that their first task would be selling fresh flowers, also only useful for one day.
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Humiliation Conga
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In that very same season’s shopping channel challenge, Nexus, who had been doing so well up to that point, suddenly crashed and burned thanks to problematic presenters and rapid price drops. Insult was added to injury when it was revealed to them that they had actually generated complaints.
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Even Beggars Won't Choose It
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Even Beggars Won't Choose It: Season 10, Episode 2:
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Third-Person Person
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Third-Person Person: Felipe in Series 10 refers to himself in the third person, both in the to-camera interviews and in the boardroom.
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Didn't Think This Through
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Didn't Think This Through: Several candidates in series 7-10 had good track records in the tasks, only to present business plans that suffered from gaping flaws — possibly because they never expected to get that far in the first place. According to Gabrielle Omar (Series 8 candidate) candidates only have a week to write the plans before filming begins.
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Confession Cam
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Confession Cam: The candidates, plus Trump's advisers often use these to give their thoughts on how the task is progressing.
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Wham Episode
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Wham Episode: Series 10 Episode 4 is a pretty run-of-the mill episode until Lord Sugar initiates the UK version's first ever triple firing. Series 11 Episode 6 had a very unusual boardroom. It started with Joseph from the losing team being given immunity, such was the strength of his performance. Then the losing project manager, Elle, was fired before being given a chance to choose people to bring back into the boardroom. That choice fell to sub-team leader Mergim, who was ultimately himself fired, along with April. The Series 13 final was a straight-forward final until Lord Sugar told both candidates they would be receiving the quarter-million-pound investment. Series 15 Episode 4 has the unusual distinction of having two briefings in the one episode; the briefing for Episode 5 took place towards the end of the previous episode (straight after the boardroom) because, as Lord Sugar put it, the candidates had an earlier start. Series 16 Episode 5 had a similar scenario; the briefing for Episode 6 took place at the end of that episode, again straight after the boardroom. It happened again in Series 17 Episode 3, with the briefing for Episode 4 taking place at the end of the episode. Series 18 Episode 4: The final boardroom started off like normal, with Jack electing to bring back Amina and Maura, after which the others went towards the cars. However, Lord Sugar, still bitter about the £200 loss the team had suffered, and urged by Karren, stopped the others from leaving. This resulted in the whole team facing the boardroom, something which normally only happens once a losing team is down to its last three members. Series 18 Episode 8: Lord Sugar was so annoyed with the failure of the losing Project Manager that he fired her and let everyone else go back to the house, all without a final-three boardroom.
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"Blind Idiot" Translation: In Series 3, the teams were required to sell food in France. One team commissioned a banner in French, which according to the subtitles read "Traditionals Product of English man."
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Crazy Enough to Work
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Crazy Enough to Work: Simon's idea of selling wheelchairs in the Series 3 shopping channel task. Two were sold, and as they were the highest-priced items they contributed substantially to the team's takings.
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Voice Clip Song
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Voice Clip Song: The show itself created one (well, You're Fired did) for Series 11, after Elle's firing in Episode 6. It consisted of clips of people, mostly Elle, complaining about the "Bloody boat" from a few episodes earlier.
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Art Shift
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Art Shift: The opening gag of the episode of “You’re Hired� following the cartoons task in Series 17 saw host Tom Allen briefly change into an animated version of himself.
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Disastrous Demonstration
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Disastrous Demonstration: Kristina's attempt to sell a floor cleaner in the Series 3 shopping channel task. It wasn't plugged in, and so only spread the dirt around. Exaggerated a few minutes later when Simon firstly tried working out on a trampoline while still wearing business attire, and then performed unintentionally obscene-looking acts while demonstrating how to screw in the trampoline's legs. An attempt to sell a water-saving showerhead in Series 6 was hurt by the demo unit being defective. Five words: gourmet salmon risotto recipe kit.
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You Keep Using That Word
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You Keep Using That Word: For Series 10, one of the teams initially named themselves "Decadence", thinking they were referring to the fact that the show had been running for a decade (the first episode marked the milestone with a task that referred back to the first task of every previous series), apparently unaware of the word's meaning or why such connotations might be undesirable on a show about business. At the end of the first episode Lord Sugar ordered them to change it.
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Back for the Finale
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Back for the Finale: In the last episode of a series, eight fired candidates return to support the two finalists in their task.
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Take a Third Option
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Take a Third Option: While debating the merits of two of the candidates. The rather unexpected result of Series 13, when Lord Sugar invested in both businesses and the show had two winners for the first time.
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Bathos
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Bathos: Intentionally deployed by Margaret Mountford.
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Big "YES!"
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Big "YES!": Tom's celebration out of the boardroom after winning Series 7.
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Black Dude Dies First
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Black Dude Gets Fired First: Inverted in Series 1; Tim Campbell, the show's first-ever winner, was black. A similar thing happened in Series 2, where another black man, Ansell Henry was the last male candidate to be fired (he finished third overall; both the finalists that year were women). Played straight with Mahamed Awale in Young Apprentice.
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Mass "Oh, Crap!"
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Speaking of firings, this must have been what the whole of the losing team felt when Lord Sugar decided to make them all face the boardroom.
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As You Know
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As You Know: For some reason, the girl's team in Series 15 Episode 1 felt the need to tell a coachful of South Africans that their country has three capital cities. AND name them.
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"Not So Different" Remark
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"Not So Different" Remark: Michael repeatedly tried to claim that he was like Trump, on the thin logic that they were both outspoken and like European women. Trump was not flattered by this comparison in the least, accusing Michael of being lazy and nothing but trouble.
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Took a Level in Badass
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Took a Level in Badass: James in Series 10. After five episodes of being a borderline Joke Character, he takes Lord Sugar's warning to "Stop being a bloody clown" to heart and leads his team to victory in the "Design A Board Game" task, making nearly £1000 more than the other team. Though that the other team's product was crap certainly was a factor. Though this only lasts until Episode 8 when he serves up a pretty big Epic Fail and gets fired for it. Daniel in the same series. He takes a commanding and charismatic lead on the "Buy items as cheaply as possible" and task and is praised by his teammates. Though he drops any badass points gained when they lose the task and the arguing begins. It does appear to have saved him from a firing though.
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Foreshadowing
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Foreshadowing: The first episode of season ten has a dramatic sequence where Dave has to call the unemployment bureau in the middle of a task. This reveals that the candidates are now allowed to keep their personal cellphones, whereas in previous years they had to rely on phones provided by Trump that worked as walkie-talkies; this was done to prevent them from using personal contacts to win the tasks. A few episodes later Anand would use his to cheat, which resulted in his firing.
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My Nayme Is
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My Nayme Is: Aoiffe Madden from Season 2 and Cahal Heapes from Season 3 (for non Irish viewers, Aoife is much more usually spelled with one 'f' and Cathal comes with a 't'.)
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Get Out!
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Get Out!: Claude Littner has ended two interviews by ordering the candidate to leave.
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Nice to the Waiter
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Nice to the Waiter: After his firing in Series 4, Simon Smith is shown thanking Frances for letting him know the taxi's ready.
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Cool Train
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Cool Train: The steam-hauled Pullman train on which the teams have to host a corporate day out in series 15.
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Ascended Extra
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Ascended Extra/Demoted to Extra: Between Series 5 and 6, Karren Brady (ascended) exchanges roles with Margaret Mountford (demoted). After Nick Hewer's retirement from the programme at the end of Series 10, Claude Littner (a regular part of the interview panel in each series' later stages) was announced as his replacement.
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Casanova Wannabe
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Casanova Wannabe: Raj from Season 2, demonstrated when he decided to ask out Anna Kournikova after meeting her and John McEnroe during a reward. She agreed to date him if he could beat her in a game of tennis — and naturally he lost horribly, resulting in him having to jog half-naked around the Arthur Ashe Stadium as a forefeit. Not learning anything from this experience, he actually tried to ask out Donald Trump's receptionist after being fired, and was of course rebuffed.
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Overthe Top Rollercoaster
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Over-the-Top Roller Coaster: In Series 15, the teams are given the task of designing and marketing a roller coaster. Unison design an over-the-top roller coaster which breaks the world record for the fastest launch speed and the most loops, and use this as a selling point. However, when they present their idea to roller coaster experts they think that it wouldn't be enjoyable to ride, with one person commenting that the simulation they put together made them feel sick. In contrast, Empower design a more plausible roller coaster with an unusual gimmick in that it goes backwards, which is much more well-received by the experts.
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Reality Show Genre Blindness
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Reality Show Genre Blindness: Discussed by the first candidate to be fired series 6; he had watched previous series, but still ended up making all the same mistakes — in particular, alienating every member of his team. Averted by Liz during the "buy a list of ten items task" in Series 6, where she remembered from the corresponding task in Series 3 that getting all the items and coming back to the boardroom late would get less of a fine than getting back to the boardroom on time but not buying everything on the list. Unfortunately for her, it didn't matter; despite buying everything on the list, her team did such a spectacularly bad job of negotiating prices that the other team still won despite only buying 7 of the 10 items and getting massively fined as a result. Averted, then wonderfully subverted, in the interview stage in Series 6. This episode saw the return of Margaret Mountford to the series as one of the interviewers the candidates faced: Myles, Leah and Natalie zigzagged this trope in a series nine task. Classic task - the teams pick the best-selling inventions, schmooze the inventors, and the inventors get to choose which team they want to sell their products. Leah and Myles had clearly seen the show before, Myles being careful to be as enthusiastic as possible, and Leah making sure to negotiate a discount, should they need it... but both candidates hammer the buttons so hard that they come across leery and dispassionate, respectively, and the inventor - inevitably - awards the product to the other team.
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Reverse Cerebus Syndrome
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Reverse Cerebus Syndrome: "The Celebrity Apprentice" is clearly less serious and more silly than the "regular" seasons.
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Oh, Crap!
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Oh, Crap!: "Would it surprise you to know you've spent over £700 on fragrances?" This usually happens with multiple firings in the UK version; unlike the US version, where Donald Trump always does his multi-firings simultaneously, Sir Alan/Lord Sugar does them one at a time. Normally he decides that one candidate is no good and fires them early in the boardroom session, which causes the other candidates to look shocked but relieved at the strangely quick firing. Said looks of relief are instantly wiped off their face when Sugar tells them that someone else is going to get fired. Speaking of firings, this must have been what the whole of the losing team felt when Lord Sugar decided to make them all face the boardroom. In Series 10, the candidates are waiting to see who will return from the final boardroom, when the telephone rings. It's Lord Sugar.
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What Were They Selling Again?
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What Were They Selling Again?: Even moreso than in the US edition, mostly due to the contestants being Wrong Genre Savvy. Whereas the US candidates are advertising for major companies and can afford to make the adverts more artistic at the expense of explaining what the product is, the UK candidates have to advertise brand new products and do a lot more in the way of informing potential customers about the products. This almost invariably results in one team coming up with a better advert than the other, but losing because it doesn't inform the customer well enough. Other variations include the wrong aspect of the product being advertised (Series 2), or the team creating a brand which works against the product (Series 5 and 7). In the first series, Sir Alan complained that real advertising agencies often fall into the same traps. Averted in Young Apprentice, of all places. The 2011 edition had both the teams' adverts make it clear what was being advertised, finally resulting in an instance where the losers simply had the worst advert. It's worth considering that adverts that completely fail to describe their product is one of the things Alan Sugar nominated for Room 101 when he was the guest on that show. You'd think that would give the candidates a clue.
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I Warned You
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I Warned You: In Celebrity Apprentice's first season, the Kodak executives were upset that Gene had ditched their chosen messaging (relating to how little ink their printers used) in favor of his own "It's a Kodak World: We Just Live In It." When pressed both during the episode and during his return for the finale, Gene stated that Kodak's chosen marketing strategy was terrible. The Kodak execs disagreed and felt focusing on their inks was a winner. Several years later, the company declared bankruptcy.
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Deadpan Snarker
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Deadpan Snarker: Nick Hewer has practically turned this into an art form. "Tell us about Pantsman." Lord Sugar has definitely become a lot more snarky as the series has progressed.
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Viewers Are Morons
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Viewers Are Morons: Played for laughs in the second episode of Season 5 — Trump starts to explain at length what text messaging is, before stopping and admitting that everyone else knows exactly what text messaging is, and that he's the only person who needs someone to explain it to him, getting a few chuckles from the candidates.
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Accidental Misnaming
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Accidental Misnaming: This is a major no-no on the program. A non-human example happened in Season 4, when the candidates had to make floats to advertise the film Zathura. One of the team leaders mispronounced it as "Zarutha" near the start of the task, which didn't bother Jon Favreau (the film's director) too much since he'd mispronounced it himself a few times, and the team decided to stick an audio recording of the name in the float so that no-one else would make the same mistake. On the other hand, when the time came to present the floats at the end of the task, the opposing team leader kept calling the film "Zenthura" over and over again while talking to Favreau, despite the actual title being written in huge letters on the float. There were Face Palms all round from her team, and it ended up being partly responsible for them losing the task. During the first-ever Celebrity Apprentice episode, Piers Morgan accidentally mispronounced Omarosa's name as "Amarosa," which really riled her up. It then turned into Malicious Misnaming, as he continued to call her this for the rest of the season. In the All-Star Celebrity Apprentice season, Dennis Rodman's team had the task of producing an advertising campaign for the new line of cosmetics by Melania Trump — who, by the way is Donald Trump's wife — and proudly presented her with a bunch of posters on which her name was spelled "Milania." To the surprise of no-one but the team members themselves (somehow none of them noticed it), they duly lost the task. In the same season, after LaToya Jackson was fired she angrily accused Omarosa of murdering her late fiancé, Michael Clarke Duncan... an accusation that would probably have carried a lot more weight if she hadn't mispronounced his name as "Michael Duncan Clarke." She went on to make the same mispronunciation in the live season finale, which Omarosa was not pleased about.
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Catchphrase
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Catchphrase: "You're fired." Inverted in each series finale to become "You're hired." "What if you could have it all?" from the opening. In the recession-themed Season 10 it was changed to "What if you could have a second chance?". Celebrity editions instead use “What if you could make a difference?�.
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Our Product Sucks
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Our Product Sucks: During a pitch for comic books (Series 14), a candidate brought up negative customer feedback without having had heard the retailer bring the same negative points up, much to the astonishment of the rest of the sub-team.
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Retool
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Retool: Between Series 6 and 7, the prize changed from working for Lord Sugar to a £250,000 investment from him. As a consequence, the format of the last two episodes was swapped: the interviews were moved to the final, rather than being held in the penultimate episode.
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Arson, Murder, and Admiration
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Arson, Murder, and Admiration: Lord Sugar muses on Melody, a candidate in Series 7:
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Toilet Humour
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Toilet Humour: In Series 16. The boys' logo on the first task was often said to look like a turd, while their toothbrush on the second task was also said to look like a turd. When tasting an non-alcoholic drink made by one of the teams in the third task, Lord Sugar said, based on its colour, that the candidates were 'taking the piss'. Lord Sugar repeated the turd references in Series 17, declaring that a failed product looked like ‘a Brussels sprout on top of a turd.’
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My Greatest Second Chance
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My Greatest Second Chance: With the exception of Bret Michaels (who won his season of Celebrity Apprentice), Omarosa (who is making her third appearance) and LaToya Jackson (who got fired, reinstated, then fired again during her season, thus technically making this her third chance) this is a motivation of the contestants for Celebrity Apprentice 6, as they are all celebrities from a past season that failed to win.
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Everyone Has Standards
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In Series 12, Jessica lied to a trader and a shopper on two consecutive tasks. On the first instance, she claimed the cigars they were seeking were for her dad. On the second instance, she claimed that her kids loved the items she was offering, and that she had sold a lot of said item. It fell to Paul to reprimand her for what she was doing.
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Epic Fail
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Epic Fail: In Season 3 the two teams were tasked with creating a calendar celebrating the Ford Fiesta. The winning team ended up with an 11 month calendar (they ran out of time before reaching December) while the other side submitted a calendar that didn't mention either Ford or the Fiesta and gave the wrong website address.
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Classically-Trained Extra
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Classically-Trained Extra: As part of the reward for winning the third-last task in Season 5, Sean and Lee got to record cameos in the then-upcoming Over the Hedge. Sean had actually done some acting work when he was younger, and despite the extent of his role being just saying "Whoa, hey!" as his character gets knocked over by the critters, he went to all the effort of fully putting himself in the role of a guy who was having a pleasant afternoon barbecue before it gets messed up.
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I Cannot Self-Terminate
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I Cannot Self-Terminate: After Gene Simmons lost the Kodak task, he brought two women who'd actually done good jobs to the boardroom with him, making no attempt to defend himself or explain why either of the women should be fired instead of him. When an exasperated Trump fired him, Gene thanked him for having him on the show and left graciously, making it obvious that he no longer wished to be on the show but didn't want to actually quit.
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Conspicuous Gloves
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Conspicuous Gloves: Edna Agbarha in Series 7 wore a pair of extremely prominent elbow-length black leather gloves when presenting her team's smartphone app.
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Nobody Here but Us Statues
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Nobody Here but Us Statues: An outtake shown on "You're Fired!" in Series 6 showed some of the candidates posing as shop dummies while running a clothing outlet in Manchester.
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You Have GOT to Be Kidding Me!
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In Series 10, one of the items is an anatomical skeleton with a guide price of around £260. Felipe notices that the dossier doesn't specify what form it has to be in or what it has to be made of and buys a buildable one made of paper for £14. Lord Sugar is not happy.
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Ignored Expert
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Ignored Expert: Often a candidate can end up a Jor-El if their skills are employed the wrong way by PMs (e.g. Karthik's failure to take Samuel's expertise with high-end goods into account when selecting high-end sellers in Week 7, Series 12) and said PM indirectly sets the team up for failure as a result, but in Week 5, Series 7, a vet ended up as a Jor-El. How? When Team Logic could not come up with a target market for their dog food, Jim pressurised them into targeting it at every dog out there (even calling it "Every Dog"). The said vet was consulted and pointed out that, in fact, it would be impossible to create such a product, but the team went ahead anyway. They lost the task.
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Genius Bruiser
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Genius Bruiser: Series 8 winner Ricky Martin, a biochemist pro-wrestling recruitment manager.
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Precision F-Strike
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The first series also contained noticeably more profanity than subsequent series where a Precision F-Strike is quite rare.
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Berserk Button
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Berserk Button: Offering an exclusivity agreement on a product you didn't create really annoys Lord Sugar. In the best case you can expect to lose all the sales made under the agreement, and in the worst case, Sugar will just flat-out disqualify your team and hand victory to the competing team. If you screw up a task that's in the same field as the business you want Lord Sugar to invest in, it's almost a certainty that you'll be fired.
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Alliterative Name
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Alliterative Name: There's at least one in most series: Series 1: Sebastian Schrimpff Series 3: Jadine Johnson Series 4: Simon Smith and Lucinda Ledgerwood Series 6: Sandeesh Samra and Liz Locke Series 10: Chiles Cartwright and Sanjay Sood-Smith Series 11: Scott Saunders Series 12: Trishna Thakrar Series 13: Siobhan Smith, Sajan Shah and Joanna Jarjue Series 15: Lottie Lion Series 17: Dani Donovan and Mark Moseley One of Lord Sugar's interviewers also has this: Claudine Collins.
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Big Applesauce
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Big Applesauce: Episode 7 of Series 10 saw half of each team travelling to New York as part of the task to brand a soft drink.
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Recap Episode
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Recap Episode: The Apprentice: Why I Fired Them is shown before the final and recapitulates the series up to that point.
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With Due Respect
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Steven in Series 10 prompting Lord Sugar to respectfully advise him to "Shut up" in a boardroom session.
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Bait-and-Switch Comment
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Bait-and-Switch Comment: Employed several times:
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Ho Yay
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In the television advert task in the third season, the two teams were supposed to be advertising Dove bodywash. The first team created an advert that featured a bizarre mix of cucumber pornography and Ho Yay (not at the same time), while the second team's effort looked like a Monty Python parody of poorly made adverts, and contained copious amounts of Brain Bleach in the way that the soap was used. Neither advert told you anything whatsoever about the product itself. As a result, the judges were unable to decide a winner, and Trump angrily declared that both teams had lost the task, resulting in everyone except the Project Manager from the previous week having to confront the boardroom.invoked
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Badass Bookworm
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Badass Bookworm: Arjun, the winner of the first Junior Apprentice series.
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No, You
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No, You: Omid Djalili's response to being fired in the Comic Relief version? "No, you're fired!"
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Evil Redhead
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Evil Redhead: Jenny from Season 4.
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Aesop Amnesia
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Aesop Amnesia: If there was a lesson to be learned in Series 16, Episode 1, it was that you don't include marketing with your product or service that looks like a turd, or even make a product that looks like a turd. The next episode saw the boys forget this and create a brown toothbrush that was said to look like a turd.
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Hologram Projection Imperfection
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Hologram Projection Imperfection: One task in series 12 was to design a Virtual Reality computer game. The task was given through VR goggles by a projection of Lord Sugar, which had the typical blue tint and shimmer.
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Cringe Comedy
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Cringe Comedy: Some episodes are filled with it: Rachel's presentation to the advertising executives in Series 1. Both teams' attempts to pitch their charity calendars in Series 2. Ruth Badger commented on the 'Worst Decisions Ever' special that Nargis's pitch made her want to crawl up her own backside. The task of selling on TV in Series 3. The Pantsman advertising campaign. The corporate "away days" in Series 9. In the Series 10 opener, Steven eulogising his team's potatoes during a pitch: Series 10's historical coach tours episode included the excruciating experience of James singing "The Wheels On The Bus" and "One Man Went To Mow" on the coach and trying to get the passengers to join in. This was followed by a shot of Karren looking longingly at the "In Case Of Emergency, Break Glass" sticker on the window next to her seat. The execution of Series 11 "Health Snacks" task The Series 12 jeans advertising campaigns Charles on Series 13's Bruges tours episode when trying to find the entrance to a building. The presentation of the salmon risotto in the Series 13 cookery task — a Disastrous Demonstration that ruined the team's chance of victory. The budget airline pitches in Series 14's advertising task The pitches in the cartoon task in Series 17
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Fan Disservice
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Fan Disservice: Comic Relief 2019 gives us a naked Omid Djalili covered up with nothing but a balloon.
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With This Herring
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With This Herring: The traditional "find a list of ten items with only the phone directory to help you" task comes across increasingly like this, with Lord Sugar even going so far as to apologise to the 2011 Young Apprentice candidates for having to rely on such outdated research methods.
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Shout-Out
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Shout-Out: Also: Season 17: Besides The Apprentice, the cartoon shown to the candidates in Episode 3 (building up to and doubling as the briefing) features references to no fewer than three BBC shows. The episode also featured the cast of the musical version of the third show, who performed for the winning team. In the next episode, the teams were tasked with securing items around Brighton. One of these was a 45rpm record of the 1974 winning Eurovision song. Following the Budapest task in Season 18, the winning team were sent to a Fawlty Towers immersive dinner event.
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Description Cut
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Description Cut: On the episode of ‘’You’re Fired!’’ that followed the task listed above, host Rhod Gilbert claimed that Lord Sugar was so impressed by both teams’ efforts that he brought both of them in to congratulate them. Followed by showing everyone Sugar’s “They’re useless!� rant that followed the announcement that both teams had lost.
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Cloudcuckoolander
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Cloudcuckoolander: Gary Busey from the fourth and sixth celebrity editions. At least, that's what his teammates thought of him.
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Taking You with Me
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Taking You with Me: Since the Season 1 finale, Omarosa has admitted that she went in with the intention of disrupting whichever team she was on and wrecking the chances of her project manager, whether she ended up on Bill or Kwame's team. Though Bill indisputably did a better job overall, Kwame's inability to control Omarosa (and failure to fire her, though apparently he wasn't informed he could do that) ended up costing him dearly.
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Dude, Not Funny!
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Dude, Not Funny!: This trope has been invoked by Trump and/or the candidates at times: While Adam was giving a presentation about dating in the fourth season, team-mate Clay suddenly decided to butt in and refer to Adam as a "shy, tight Jewish boy," which highly offended both Adam and Trump's adviser George Ross. Clay was questioned on it in the boardroom and said that he wasn't referring to Adam being tight-fisted, but rather was calling him a virgin, which Trump was scarcely any more impressed by. The reaction from most of the other celebrities when Maria Kanellis made a joke relating to Curtis Stone's bathroom habits near the end of the third Celebrity Apprentice. Trump found it so not funny that he fired Maria on the spot (though she was probably about to be fired anyway).
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Lighter and Softer
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Lighter and Softer: Junior/Young Apprentice. In particular, "Uncle" Lord Sugar was noticeably kinder to unsuccessful candidates. Celebrity Apprentice for Comic Relief has both teams work on a single task with all money raised going to the same charity. In other words, there are no real stakes. This is the only time rival teams applaud each other in the boardroom, and Lord Sugar thanks all the candidates before the results are discussed.
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Incoming Ham
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Incoming Ham: Series 13, Week 4
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Mundane Made Awesome
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Mundane Made Awesome: Occasionally happens at the start of an episode, when the sequence of Lord Sugar and the candidates meeting for their next briefing is accompanied by artistic shots of the sun rising over the city and heavenly choirs. The setting of the tasks themselves also count. While it would be simpler and much easier to give the briefing in one of Lord Sugar's offices, he instead summons the candidates to locations with a (sometimes incredibly tenuous) link to the task such as HMS Belfast and Pinewood Studios.
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That Came Out Wrong
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That Came Out Wrong: In Series 13, Bushra's joke about Donald Trump calling someone over during the recipe kit demonstration led to a baffled silence from everyone in the audience. The "Why I Fired Them" take on the scene even added the sound of Chirping Crickets.
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All Women Love Shoes
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All Women Love Shoes: Francesca in Series 9 seemed to think so.
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Schmuck Bait
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Schmuck Bait: After his team lost the second challenge in Series 3, John, who had won as project manager last week, was asked by Trump if he wanted to give up his immunity to being fired. John declined, no doubt remembering that Trump had immediately fired the last person who did that for his stupidity.
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Insult Friendly Fire
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Insult Friendly Fire:
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Professional Butt-Kisser
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Professional Butt-Kisser: Syed Ahmed, from the second season. He was brought into the boardroom five times that season, and on each occasion turned Butt Kissing into an artform, as he constantly fawned over Sir Alan Sugar, told him how wonderful he was and claimed to be from the exact same background as him. This left such an impression on Sugar that he actually told the following season's candidates not to repeat Syed's behaviour, as it wouldn't get them anywhere. It worked for Michael Sophocles in Series 4. Up until the task with the cars, that is. It probably helped that Michael was savvy enough to mix in appeals to his age and his good performances earlier in the series, rather than employing the blatant, outright butt-kissing that Syed did. Jim Eastwood's proposed "AMSmart" business in Series 7 didn't do him any favours in the final.
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Right Hand Versus Left Hand
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Right Hand Versus Left Hand: Most of the show's conflict comes from the teams being split up (typically between branding/sales and product design) and only being given very limited opportunities to communicate during tasks. Many team performances can be summed up as 'one side does passably well, but the other side did something different that throws off their whole presentation'.
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Screw This, I'm Outta Here
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Screw This, I'm Outta Here: Double subverted by Verna, who left midway through the aforementioned second challenge apparently due to stress. Carolyn tracked her down and convinced her to rejoin her team for that challenge, but Verna left for good the night before the third challenge.
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Spin-Off
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Spin-Off: The Apprentice: At Home.
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Mondegreen Gag
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Mondegreen Gag: Disastrous example in Series 12. If you call a trader in the middle of the night and ask for African black soap and a tagine, do not do what Rebecca did and automatically assume they had it if they mistake what you said for soup and tahini.
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Maneki Neko
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Maneki Neko: The 2021 celebrity edition has one made to resemble Lord Sugar, with the waving hand giving the "you're fired" gesture.
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The Scapegoat
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The Scapegoat: Danny from season 3 became this in the boardroom after their first challenge, with all but one member of his team arguing that he should be fired because of his poor advertisement ploy. Trump didn't buy it however, instead opting to fire team leader Todd for not keeping Danny in line, among other things.
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Just Following Orders
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One of the most common techniques occurs if a project manager is obviously screwing up. Typically, the rest of the team will sit through and just follow orders, knowing full well that the team is going to lose and that the project manager will almost certainly be fired. A rare example of a candidate admitting to this came on the "Worst Decisions Ever" special: (yes, the project manager in question was fired in that episode)
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Flexible Tourney Rules
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Flexible Tourney Rules: Trump isn't strictly bound by the formula when deciding who he fires. Usually, he fires one person a week, from the losing team, in the final boardroom scene. However, Trump has occasionally made a call without a final boardroom scene, brought both teams to the boardroom, fired someone on the spot and even fired everyone at once in a case of truly Epic Fail.
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Kubrick Stare
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Kubrick Stare: Sam from Season 1 infamously gave one of these to Trump after being fired, to the point where his now-former-teammate Kwame practically had to drag him out of the boardroom.
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My Little Phony
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My Little Phony: What Team Empower created for their contribution to Series 15's toy task, even though the name suggested "Slime". The My Little Pony references were even brought up many times.
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Hannibal Lecture
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Hannibal Lecture/"The Reason You Suck" Speech: Katie Hopkins delivered a particularly memorable one to Adam Hosker in Series 3. That wasn't the only time she smacked him down in the boardroom. There was also the below the belt comment of "Just because your best friends are Mister Pinot and Mister Grigio." Karren Brady delivered a "The Reason You Suck" Speech to the losing team in the sixth series. The team were arguing amongst themselves in the boardroom, it grew heated, and after Lord Sugar called them 'a bunch of bloody amateurs', Karren stepped in. Claude Littner's interview technique pretty much IS this trope. His first comment when he was a member of the panel on "You're Fired" carried on the trend: In series 10, Roisin to James in the final boardroom:
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Flanderization
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Flanderization: Bizarrely, Omarosa seemed to do this to herself between her first two appearances on the show. During her original stint, she did have the odd moment of bitchiness, but was mostly shown to be just lazy and had a bad attitude. When she popped up again on the first Celebrity Apprentice however, she had morphed into a crazed psycho-bitch who was utterly impossible to work with.
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Stereo Fibbing
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Stereo Fibbing: In the boardroom. Note that other examples of this trope are young kids trying to get their siblings into trouble.
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O.O.C. Is Serious Business
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O.O.C. Is Serious Business: The interview episodes portray Claude Littner's interviews as one "The Reason You Suck" Speech after another. Consequently, if he says "I think that's a good answer", you know he's impressed with a candidate.
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Aside Glance
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Aside Glance: Ricky Martin delivers one to the camera in Series 8 when, for the third time that day, a restaurant insists on serving him scallops.
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Exact Words
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Exact Words: The "Buy items for the lowest price" task can have contestants fall into this trap: In Series 10, one of the items is an anatomical skeleton with a guide price of around £260. Felipe notices that the dossier doesn't specify what form it has to be in or what it has to be made of and buys a buildable one made of paper for £14. Lord Sugar is not happy. In Series 11, with one item being a boat. While one team were struggling with haggling the lowest price for a rowboat, the other team get an idea and purchase a small inflatable boat for children. Series 14, in Malta; one of the items was a piece of dive gear known as an 'octopus'. One of the teams purchased an actual octopus in a seafood shop and got fined for it. Series 17: One of the items to be secured in Brighton was a Sahara Desert Rose, a kind of crystal formation. Team Apex wasted their time visiting florists thinking that "Sahara Desert Rose" meant flowers, not realizing that a 'desert rose' is actually a crystal formation that happens to look like a flower. Zigzagged on Team Affinity, where, in looking for a nautical barometer, came to the Entertainingly Wrong conclusion that all barometers are nautical and brought one that turned out not to fit the brief.
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Freud Was Right
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Freud Was Right: Quite a few people compared the boy's coconut-milk-and-raspberry flavoured ice lollies in Series 15 to a penis.
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Malicious Misnaming
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During the first-ever Celebrity Apprentice episode, Piers Morgan accidentally mispronounced Omarosa's name as "Amarosa," which really riled her up. It then turned into Malicious Misnaming, as he continued to call her this for the rest of the season.
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One-Steve Limit
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One-Steve Limit: Series 4 had two candidates called Jennifer. One was always referred to as Jenny to enforce the limit. Series 6 has a candidate titled Chris (a blond investment banker) and another titled Christopher (a Liverpudlian former marine); they are called as such by Lord Sugar yet both are invariably called Chris by the candidates. Averted in Young Apprentice, where there is a Harry H. and a Harry M.
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Goofy Suit
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Goofy Suit: Occasionally deployed by a struggling team in an attempt to boost sales. In another example, during the Season 12 finale, Alana's team filmed Grainne and Frances against a green-screen for their interactive display. Frances wore a cupcake outfit. A male candidate wore a lion suit, during a task of selling sweets to children at a zoo.
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Distracted by the Sexy
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Distracted by the Sexy: As seen on You're Hired, (around 2:00 into this video), the ultra-professional Helen Milligan had a surprising moment of this during the final 'true' task of Series Seven. Midway through a conversation with Tom about their new pie restaurant, her car passed twenty firemen... And then there was Dillon on task 2 of Season 12 when selecting models.
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Bad "Bad Acting"
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Bad "Bad Acting": After the Series 14 shopping channel task, Rhod Gilbert opened "You're Fired!" by parodying the candidates' broadcasts in this manner.
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IncrediblyLamePun
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Stuart Baggs (The Brand) gave us the epic "I'm not just a one-trick pony... I'm not even a ten-trick pony! I've got a whole field of ponies! All running towards the job!" Dara O'Brien ruthlessly chewed him out for such a nonsensical metaphor, before giving him a Stuart Baggs brand, so he could keep track of his ponies more easily.
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 The Apprentice
hasFeature
The Apprentice / int_f2877d9e
 The Apprentice / int_f288cf3
type
Innocent Innuendo
 The Apprentice / int_f288cf3
comment
Innocent Innuendo: Simon's attempt to sell a trampoline on a TV shopping channel in Series 3.
 The Apprentice / int_f288cf3
featureApplicability
1.0
 The Apprentice / int_f288cf3
featureConfidence
1.0
 The Apprentice
hasFeature
The Apprentice / int_f288cf3
 The Apprentice / int_f332d990
type
Too Much Information
 The Apprentice / int_f332d990
comment
Too Much Information: Carey's line of men's swimsuits in the L.A. season got this reaction from Donald Trump, the buyers, and the other candidates (one of them even used this phrase to describe them), stemming from the fact that Carey had made them extremely revealing so as to appeal to gay men.
 The Apprentice / int_f332d990
featureApplicability
1.0
 The Apprentice / int_f332d990
featureConfidence
1.0
 The Apprentice
hasFeature
The Apprentice / int_f332d990
 The Apprentice / int_f4fcc961
type
TV Telephone Etiquette
 The Apprentice / int_f4fcc961
comment
TV Telephone Etiquette: The calls from Lord Sugar's office to the house phone are rarely properly concluded - the candidates tend to just hang up rather briskly.
 The Apprentice / int_f4fcc961
featureApplicability
1.0
 The Apprentice / int_f4fcc961
featureConfidence
1.0
 The Apprentice
hasFeature
The Apprentice / int_f4fcc961
 The Apprentice / int_f511ea9b
type
Product Placement
 The Apprentice / int_f511ea9b
comment
Product Placement: Constantly used, perhaps to an even greater degree than the US version.
 The Apprentice / int_f511ea9b
featureApplicability
1.0
 The Apprentice / int_f511ea9b
featureConfidence
1.0
 The Apprentice
hasFeature
The Apprentice / int_f511ea9b
 The Apprentice / int_f870d50
type
Consolation Prize
 The Apprentice / int_f870d50
comment
Consolation Prize: Although in theory runners-up get nothing, Lord Sugar has sometimes offered a job or investment to a runner-up.
 The Apprentice / int_f870d50
featureApplicability
1.0
 The Apprentice / int_f870d50
featureConfidence
1.0
 The Apprentice
hasFeature
The Apprentice / int_f870d50
 The Apprentice / int_fa9bb6b4
type
The Exit Is That Way
 The Apprentice / int_fa9bb6b4
comment
The Exit Is That Way: In Series 10, Solomon's interview with Claude Littner went so badly that at the end he nearly walked out of the window by mistake.
 The Apprentice / int_fa9bb6b4
featureApplicability
1.0
 The Apprentice / int_fa9bb6b4
featureConfidence
1.0
 The Apprentice
hasFeature
The Apprentice / int_fa9bb6b4
 The Apprentice / int_fc151e9d
type
Department of Redundancy Department
 The Apprentice / int_fc151e9d
comment
Department of Redundancy Department: The men called their product on the jeans advertising task in Season 12 "Day Denim". The "Day" was an acronym for "Day After Yesterday".
 The Apprentice / int_fc151e9d
featureApplicability
1.0
 The Apprentice / int_fc151e9d
featureConfidence
1.0
 The Apprentice
hasFeature
The Apprentice / int_fc151e9d
 The Apprentice / int_ff7f34c5
type
Pet the Dog
 The Apprentice / int_ff7f34c5
comment
Pet the Dog: In the first boardroom of Series 7, it became obvious that the losing project manager, Edward Hunter was ashamed of his background as an accountant. Lord Sugar rightfully blasted his blatantly incompetent leadership and fired him, but as Edward was on his way out of the boardroom, Sugar told him that there's no reason to be ashamed of what you're best at doing, even if it's being an accountant. Lord Sugar was also noticeably softer in the boardroom for Series 10 Episode 8; empathising with Daniel's annoyance that Mark was chosen to sell the hot tubs despite him (Daniel) securing the deal with the owner to sell them; acknowledging that the Blatant Lies tactic used by James was something he had done himself in the past, and giving James a surprisingly nice firing speech, telling him to "culture that little bit of good stuff in yourself and you will go far." Downplayed: Lord Sugar will denote if he's reluctantly firing someone by saying the words 'with regret' when giving the catchphrase. It doesn't change anything, but it's generally noted on any recaps (including The Other Wiki's Episode Page) and usually brought up as a mitigating factor on 'You're Fired'.
 The Apprentice / int_ff7f34c5
featureApplicability
1.0
 The Apprentice / int_ff7f34c5
featureConfidence
1.0
 The Apprentice
hasFeature
The Apprentice / int_ff7f34c5
 The Apprentice / int_name
type
ItemName
 The Apprentice / int_name
comment
 The Apprentice / int_name
featureApplicability
1.0
 The Apprentice / int_name
featureConfidence
1.0
 The Apprentice
hasFeature
The Apprentice / int_name
 The Apprentice / int_name
itemName
The Apprentice

The following is a list of statements referring to the current page from other pages.

 The Apprentice (Lets Play)
seeAlso
The Apprentice
 The Apprentice
hasFeature
And All I Got Was This Lousy T-Shirt / int_5d588cfb
 The Apprentice
hasFeature
Aspect Montage / int_5d588cfb
 The Apprentice
hasFeature
Better than Sex / int_5d588cfb
 The Apprentice
hasFeature
Blame Game / int_5d588cfb
 The Apprentice
hasFeature
Brand X / int_5d588cfb
 The Apprentice
hasFeature
Celebrity Edition / int_5d588cfb
 The Apprentice
hasFeature
Colbert Bump / int_5d588cfb
 The Apprentice
hasFeature
Common Crossover / int_5d588cfb
 The Apprentice
hasFeature
Companion Show / int_5d588cfb
 The Apprentice
hasFeature
Confession Cam / int_5d588cfb
 The Apprentice
hasFeature
Dada Ad / int_5d588cfb
 The Apprentice
hasFeature
Dick Dastardly Stops to Cheat / int_5d588cfb
 The Apprentice
hasFeature
Disastrous Demonstration / int_5d588cfb
 DonaldTrump
seeAlso
The Apprentice
 The Apprentice
hasFeature
Elimination Catchphrase / int_5d588cfb
 The Apprentice
hasFeature
Elimination Statement / int_5d588cfb
 The Apprentice
hasFeature
Ethereal Choir / int_5d588cfb
 The Apprentice
hasFeature
Eye Take / int_5d588cfb
 The Apprentice
hasFeature
Finger Framing / int_5d588cfb
 The Apprentice
hasFeature
Foiler Footage / int_5d588cfb
 The Apprentice
hasFeature
George Jetson Job Security / int_5d588cfb
 The Apprentice
hasFeature
Get Out! / int_5d588cfb
 The Apprentice
hasFeature
Giving Someone the Pointer Finger / int_5d588cfb
 The Apprentice
hasFeature
Goofy Suit / int_5d588cfb
 The Apprentice
hasFeature
Greasy Spoon / int_5d588cfb
 The Apprentice
hasFeature
I'm Not Here to Make Friends / int_5d588cfb
 The Apprentice
hasFeature
Informed Real Life Fame / int_5d588cfb
 The Apprentice
hasFeature
Insult Friendly Fire / int_5d588cfb
 The Apprentice
hasFeature
Job Title / int_5d588cfb
 The Apprentice
hasFeature
Kingmaker Scenario / int_5d588cfb
 The Apprentice
hasFeature
Lampshaded Double Entendre / int_5d588cfb
 The Apprentice
hasFeature
Little People Are Surreal / int_5d588cfb
 The Apprentice
hasFeature
Maneki Neko / int_5d588cfb
 The Apprentice
hasFeature
Memetic Hand Gesture / int_5d588cfb
 The Apprentice
hasFeature
Misplaced Kindergarten Teacher / int_5d588cfb
 The Apprentice
hasFeature
New Season, New Name / int_5d588cfb
 The Apprentice
hasFeature
Nice Jewish Boy / int_5d588cfb
 The Apprentice
hasFeature
Non-Gameplay Elimination / int_5d588cfb
 The Apprentice
hasFeature
Not a Game / int_5d588cfb
 The Apprentice
hasFeature
Once a Season / int_5d588cfb
 The Apprentice
hasFeature
Previously on… / int_5d588cfb
 The Apprentice
hasFeature
Promoted Fanboy / int_5d588cfb
 The Apprentice
hasFeature
Ratings Stunt / int_5d588cfb
 The Apprentice
hasFeature
Reality Show Genre Blindness / int_5d588cfb
 The Apprentice
hasFeature
Reality TV Show Mansion / int_5d588cfb
 The Apprentice
hasFeature
Recycled Soundtrack / int_5d588cfb
 The Apprentice
hasFeature
Reverse Cerebus Syndrome / int_5d588cfb
 The Apprentice
hasFeature
Rich in Dollars, Poor in Sense / int_5d588cfb
 The Apprentice
hasFeature
Series of the 2000s / int_5d588cfb
 The Apprentice
hasFeature
Sexy Santa Dress / int_5d588cfb
 The Apprentice
hasFeature
Shoot the Messenger / int_5d588cfb
 The Apprentice
hasFeature
Signature Line / int_5d588cfb
 The Apprentice
hasFeature
Silence, You Fool! / int_5d588cfb
 The Apprentice
hasFeature
The Exit Is That Way / int_5d588cfb
 The Apprentice
hasFeature
The Joy of X / int_5d588cfb
 The Apprentice
hasFeature
The Runner-Up Takes It All / int_5d588cfb
 The Apprentice
hasFeature
The Teaser / int_5d588cfb
 The Apprentice
hasFeature
To the Tune of... / int_5d588cfb
 The Apprentice
hasFeature
Tourist Bump / int_5d588cfb
 The Apprentice
hasFeature
20% More Awesome / int_5d588cfb
 The Apprentice
hasFeature
Unwitting Pawn / int_5d588cfb
 The Apprentice
hasFeature
Vanity License Plate / int_5d588cfb
 The Apprentice
hasFeature
Viewers Are Morons / int_5d588cfb
 The Apprentice
hasFeature
Visual Innuendo / int_5d588cfb
 The Apprentice
hasFeature
Voted Off the Island / int_5d588cfb
 The Apprentice
hasFeature
What Were They Selling Again? / int_5d588cfb
 The Apprentice
hasFeature
Young Entrepreneur / int_5d588cfb