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The Gruen Transfer

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Advertisement:propertag.cmd.push(function() { proper_display('tvtropes_mobile_ad_1'); })The Gruen Transfer is an Australian television program focusing on advertising, which debuted on The ABC on May 28, 2008. The program is hosted by comedian Wil Anderson, with a panel of advertising industry experts.The title refers to the Gruen Transfer, the response to designed disorientation cues in retail environments to encourage impulse purchasing, named after Austrian architect Victor Gruen, who designed the first shopping mall (and who strongly opposed using the transfer technique).During the 2010 and 2013 Australian election campaigns, the show temporarily became Gruen Nation, a version analyzing political spin, increasing the show's run for the year by four episodes.In September 2011, the show re-branded itself as Gruen Planet, which broadens the show's scope to include all forms of spin and PR, rather than simply advertising.Advertisement:propertag.cmd.push(function() { proper_display('tvtropes_mobile_ad_2'); })During the 2012 Olympics, the show temporarily became Gruen Sweat, a version analyzing sports advertising with a particular focus on the Olympics, increasing the show's run for the year by four episodes.After a hiatus, the show returned in 2015 as Gruen.Current segments include:
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2020-06-25T08:27:51Z
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