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Cereal-Induced Superpowers
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The name is pretty indicative of the concept. Basically, the cereal depicts mild-mannered men, women, children, or a cartoon Talking Animal consuming their product, and then suddenly excelling at sports, defeating bullies or actually acquiring superpowers. The trope is an exaggeration of the idea that a good breakfast gives you enough energy for the day. Expect the comment "along with hard work, exercise and sensible diet" to be casually thrown in somewhere once in order to be technically true. It will also have to be consumed as part of a complete breakfast, or the magic won't work. Advertisement:propertag.cmd.push(function() { proper_display('tvtropes_content_3'); })A marketing form of Power-Up Food (and may count as this if it's the mascot shown doing it). Compare Super Serum. The Power of Cheese is a related trope that depicts the product as having powers itself, as is Delicious Fruit Pies. Examples |
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| Cereal-Induced Superpowers / int_261c8d3f | type |
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The Simpsons: The episode "King of the Hill" parodies this with Powersauce bars. The initial plan for their ad campaign is to get Rainier Wolfcastle to climb Springfield's tallest mountain. When he refuses, they get a newly-fit Homer to do it instead. | |
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British cereal Weetabix did a whole series of these: Elmer Fudd dropped his gun and ran from Bugs Bunny after Bugs ate Weetabix. The Three Bears stopped being angry about someone sitting in their chairs after finding she'd also eaten the Weetabix. Robin Hood ran away from the Sheriff after seeing Weetabix on his table. The Wooden Horse of Troy came to life and made a run for it after seeing the Trojans eat Weetabix. Delilah cuts off Samson's hair, but flees when she sees he is about to eat some Weetabix. Only poor old Ned Kelly failed to use Weetabix-induced superpowers; he couldn't get the spoon through the slot in his helmet. The Australian version of Weetabix, Wheetbix, constantly hires cricketers to endorse the product. There's another Weetabix one. In it the Trickster character Hungarr gets super speed if he eats Frosted Weetabix. Almost like they're admitting the sugar coating makes you hyper.... And then there's this other one, it has a bear in it prowling around the house and turns into a human after eating Weetabix. The reason the Marie Celeste was found adrift with nobody on board? The pirate crew was about to attack a merchant vessel, but they panicked and dove overboard when they saw that its crew was eating Weetabix. Never mind that the Marie Celeste wasn't a pirate ship. |
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Lightspeed energy bars were a running gag on Justice League since The Flash did a commercial for them. In it, he is fighting the Rogues and his speed runs out until a kid on a skateboard throws him a Lightspeed bar. In a later episode, Deadshot smuggles a ceramic gun onto the JLA watchtower by hiding the parts in Lightspeed wrappers. | |
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Penn Zero: Part-Time Hero parodies this in "Cereal Criminals", where Boone becomes stronger and faster after eating Kale Flakes while a disclaimer informs the audience that Kale Flakes don't actually work this way. | |
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Subverted in the commercial for Kellogg's Powerpuff Girls cereal, where Mojo Jojo steals a box of the stuff from the girls and eats it, believing it to be the secret to their power. They beat him up just as easily as before. | |
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Super Bear's monstrous nature was used to devastating effect in the webcomic Breakfast of the Gods | |
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The Nostalgia Critic does a parody of the Frosted Flakes commercials of the 80s, where a kid will eat the cereal and win some competition, with a cereal called "Tuffy Flakes", and a girl trying to play against two bullies in a street hockey game. But because she ate sugarcoated cereal before the game, her energy gets zapped and she ends up losing. | |
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The Ren & Stimpy Show: "Why does Powdered Toast give you sooooo much energy? Because it comes in a can, stupid!" It turns out that powdered toast can not actually give kids the power to fly, despite having Vitamin F. | |
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The print ad for Chef Boyardee's Teenage Mutant Ninja Turtles pasta is a two-page comic in which the Turtles catch Those Two Bad Guys Rocksteady and Bebop stealing their supply of the pasta being advertised. Before taking them down, the Turtles munch down on the pasta because it gives them "total turtle power". | |
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Subverted in the Two More Eggs short, "Hot Dip": The short starts with a boy struggling with his math homework, only for the mascot of Hot Dip to appear out of nowhere and offer him some. After trying it, he begins rapidly doing his homework...only to cut to a piece of paper with the word "math" written all over it with an F-. The boy is pleased with the outcome, however. | |
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Bullwinkle was a spokescharacter, touting the cereal's benefits in a series of poetry-reading ads. As 'Casey At The Bat', he still strikes out, and is chased by an angry mob, but: | |
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Popeye's use of spinach as a Power-Up Food was wisely incorporated into the real marketing of spinach for home consumption. | |
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Garth Marenghis Darkplace, a Stealth Parody of horror and 80s buddy action series, features a set of demonically possessed bagpipes that strip the protagonist of his trousers and make his legs glow orange, in a dark parody on the Ready Brek/porridge commercials. | |
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A Prairie Home Companion is fond of making fun of this kind of commercial with their fake ones: The famous Powdermilk Biscuits campaign, which "gives shy persons the strength to do what needs to be done." The Catchup Advisory Council's "ads" for ketchup tend to focus on how the "mellowing agents" in ketchup will help you, well, get mellower, but occasionally they claim something more outlandish. No matter how terrible your day was, all you need is some Bebop-A-Rebop Rhubarb Pie and Rhubarb Pie Filling and "suddenly things don't seem so bad." |
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Referenced in the Danny Phantom episode "What You Want" — Dash wanted to be a monster to crush the opposing football team, and after Desiree turns him into one, one of the announcers for the game comments, "Wow! It looks like those high-protein breakfasts are really paying off!" | |
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Martha Speaks parodies this trope twice. The first time is in the episode "Oh No!", where Granny Flo's alphabet soup company is in danger of going out of business, which would be bad news as the alphabet soup is what makes Martha the dog talk. Granny Flo decides to make an ad in which she states that the soup makes dogs talk and Martha agrees, but Helen disallows this because that would be lying as the soup only works on Martha. In the end, Granny Flo still says the line about it making dogs talk, but Martha just barks. The second time is in "Bye Bye, Burger Boy", in which the restaurant that the main characters like (Burger Boy) is in danger of closing down due to the popularity of Big Burgertorium, another restaurant which the characters don't like the burgers of, TD suggests making an ad which stars him as a very weak boy until he eats a burger from Burger Boy and develops superpowers, but Helen disallows this as that would be lying. |
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South Park: "Mintberry CRUUUNCH!!" Only the power of mint and berry combined can defeat the Dark One. | |
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Another Chefboyardee example: Back when they made fun pasta shapes of every popular character, it made Pac-Man themed shapes, and the cartoon version of Pac Man appeared in a commercial, where the pasta proved just as good as Power Pellets at fighting the Ghost Monsters. Thank goodness for Chef Boyardee indeed! | |
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