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Ad Bumpers
- 137 statements
- 25 feature instances
- 30 referencing feature instances
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We'll return to TV Tropes after these messages. Also known as plain "bumpers" or "bumps", these are the short clips (less than five seconds) that appear between television programming content and advertisements. They serve as program identification, and also as delimiters that help bring an audience into and out of Willing Suspension of Disbelief. If they are produced along with the show rather than by the network, they are known as Eyecatches. They can also be useful to a VCR or DVR user fast-forwarding the commercials to signal the user to return to normal speed playback, which is why they're more often found at the beginning of a commercial break than at the end. During the mid-1970s, at the height of Saturday Morning Cartoons on the Big Three networks (ABC, CBS and NBC), each of the networks created these to signal to the audience when the show was going to commercial. This was due to regulations set by the Federal Communications Commission that required a distinction between programs and commercials, as some in the audience were unable to distinguish between a program and commercial without the aid of a bumper. Usually, these included the phrases "(Show) will be [right] back after these messages" and – particularly for NBC – "We now return to (show)"; the final commercial break usually had a different bumper with the notation "And now, these messages." These continued until each network ended their cartoon blocks, in favor of either primarily educational programming or by turning over the time spots to local stations. In the United Kingdom, TV ad breaks tend to be in the format Programme → Channel Trailers → Ads → Channel Trailers → Programme. Often two bumpers will be seen, one programme-specific between the show and the trailers, and one more channel specific between trailers and ads. Nowadays, however, it's quite common to see short sponsor ads instead of bumpers. When television shows are formatted for home video, the ad bumpers may occasionally remain, especially if they are entertaining of themselves. Fan Subs and localizations of anime often save these for the sake of completion. They can also serve as Filler for shows which run a little short, but not short enough to add another commercial. They can also be removed to accommodate longer shows. |
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Dropped link to AdoredByTheNetwork: Not an Item - FEATURE | |
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Ad Bumpers | isPartOf |
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Ad Bumpers / int_2bbcacd9 | type |
Ad Bumpers | |
Ad Bumpers / int_2bbcacd9 | comment |
Their Powerhouse era bumpers, used in the late 1990s and early 2000s, featured cartoon characters (or the logo itself, for shows that didn't have proper bumpers) in front of a different colored background doing Looney Tunes-type antics, with one of several different comedic announcer voiceovers (sometimes including characters from the featured show). The bumpers were colored differently depending on when they aired. | |
Ad Bumpers / int_2bbcacd9 | featureApplicability |
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Looney Tunes | hasFeature |
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Asura's Wrath incorporates these, making the game even more like the interactive anime it was designed to be. You can even customize them from the main menu. | |
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Asura's Wrath (Video Game) | hasFeature |
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Ad Bumpers / int_4c095a1f | type |
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Ad Bumpers / int_4c095a1f | comment |
The Transformers is well known for its use of ad bumpers, in part due to them being rotated out between seasons to focus on different characters and the sinister voice of series narrator Victor Caroli announcing when the show went to or came back from commercial. | |
Ad Bumpers / int_4c095a1f | featureApplicability |
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The Transformers | hasFeature |
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Ad Bumpers / int_4c300a8c | type |
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Ad Bumpers / int_4c300a8c | comment |
Shows based on animated programs have no dialogue, but the characters creating the logo after some small antics I.E: Stitch would crawl across the screen while Lilo looks on annoyed before wrestling the glowstick from her and making the logo; Ron would try to get the pen to work before Kim would flip in and take it, drawing the logo with Rufus sliding down it; Perry crawling onto the screen before donning his hat and using a laser pen to create the logo while the wall behind it collapses to reveal Doofenshmirtz about to hit a button before running away etc. Heck, even the animated Lizzie had one of these as well. It's gotten to the point where characters from other Disney franchises might show up, i.e. Mickey looks at himself in a mirror and draws his head; Tinker Bell creates a machine that draws the logo; Rex can't find a wand so he uses Mr. Potato Head's arm etc. There was even occasions where The Muppets got to try it out, and one bumper featured BB-8. |
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Lilo & Stitch: The Series | hasFeature |
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Ad Bumpers / int_4f513c9d | type |
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Ad Bumpers / int_4f513c9d | comment |
Adult Swim rotates the white-text-on-black bumps with time lapses of places around the world, with the Adult Swim logo edited somewhere. Likewise for the bumps for their "Checkered Past" nostalgia block, albeit with cartoon characters edited in instead. | |
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Roger Rabbit Effect | hasFeature |
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Ad Bumpers / int_53b32cf6 | type |
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On daily serials like Another World and As the World Turns, here's what the announcers for those said: | |
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Another World | hasFeature |
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Ad Bumpers / int_5a0093 | type |
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On The Price Is Right, from the start of the current hour version in 1975 up until 2005, the announcers for that one (Johnny Olson, Rod Roddy and Rich Fields) would say, at the midpoint of the show, "Stay tuned for more pricing games and the fabulous Showcases (which are) coming up on the second half of The Price Is Right" (Bob had a similar line to lead into that bumper, saying, "There's more Price Is Right coming up"). After 2005, Bob and Drew started throwing to commercial themselves at the midpoint (Bob saying "More pricing games coming up on the second half of The Price Is Right", and Drew saying something like, "We're only halfway done— don't go away"). | |
Ad Bumpers / int_5a0093 | featureApplicability |
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The Price Is Right | hasFeature |
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Ad Bumpers / int_615a3895 | type |
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My Little Pony Tales retained its ad bumpers for its 2015 DVD release. | |
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My Little Pony Tales | hasFeature |
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Ad Bumpers / int_6276800c | type |
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Ad Bumpers / int_6276800c | comment |
The Nostalgia Critic commercial specials, on top of using 'After These Messages' as an opening theme, will feature short blurbs before and after commercial breaks that serve the same purpose. In these, Critic will act as if he is reviewing whatever ad lands in that break, often derogatorily, before continuing on with the special. | |
Ad Bumpers / int_6276800c | featureApplicability |
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The Nostalgia Critic (Web Video) | hasFeature |
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Ad Bumpers / int_769afa41 | type |
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Ad Bumpers / int_769afa41 | comment |
Pop-culture was often parodied in their late-'90s branding, including stunts like The Scooby-Doo Project, a series of Scooby-Doo–themed parodies of The Blair Witch Project that aired during Halloween 1999. | |
Ad Bumpers / int_769afa41 | featureApplicability |
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The Scooby-Doo Project | hasFeature |
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Ad Bumpers / int_7ff3216c | type |
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Ad Bumpers / int_7ff3216c | comment |
Garfield and Friends used these in Season 2 and again in syndication, which were done by Garfield. At least four of the lines from the ad bumpers were recycled for the Couch Gag. | |
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Garfield and Friends | hasFeature |
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Ad Bumpers / int_8d814070 | type |
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Ad Bumpers / int_8d814070 | comment |
Some top-rated shows on CBS in the 1980s had ad bumpers before or during the mid-point commercial break, notably M*A*S*H, 60 Minutes and Dallas. | |
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M*A*S*H | hasFeature |
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Ad Bumpers / int_8dd8ec81 | type |
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The second season continues the tradition, with the first episode's being a homage to Sailor Moon, the second episode being one to Death Note, and the third episode being one to My Hero Academia. | |
Ad Bumpers / int_8dd8ec81 | featureApplicability |
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Sailor Moon (Manga) | hasFeature |
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Ad Bumpers / int_9764d183 | type |
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All of Disney's syndicated shows in The Disney Afternoon featured exclusive commercial bumpers. DuckTales and Chip 'n Dale: Rescue Rangers both featured new still frames of artwork for their original runs in syndication in the 1980's, but once The Disney Afternoon started airing all shows merely featured bumpers that showed brief clips from the show along with some exclusive Disney Afternoon bumpers. However, some later reruns of DuckTales and Rescue Rangers on syndication post-Disney Afternoon went back to using the still artwork. | |
Ad Bumpers / int_9764d183 | featureApplicability |
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The Disney Afternoon | hasFeature |
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Ad Bumpers / int_9f89a5f0 | type |
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Ad Bumpers / int_9f89a5f0 | comment |
In all three first season episodes. The second is an homage to "Who's That Pokémon" from the original Pokémon series, while the third references Initial D. | |
Ad Bumpers / int_9f89a5f0 | featureApplicability |
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Pokémon (Franchise) | hasFeature |
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Ad Bumpers / int_a183d57f | type |
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Ad Bumpers / int_a183d57f | comment |
Futurama: "Saturday Morning Fun Pit" parodied this during the Strawberry Shortcake send up, often lampooning the ad bumpers with a cheesy visual pun. | |
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Futurama | hasFeature |
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Ad Bumpers / int_a495544e | type |
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Ad Bumpers / int_a495544e | comment |
Buzz Lightyear of Star Command used a few of these during its' run on UPN which were narrated by Buzz Lightyear. | |
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Buzz Lightyear of Star Command | hasFeature |
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Ad Bumpers / int_b5e6a368 | type |
Ad Bumpers | |
Ad Bumpers / int_b5e6a368 | comment |
The Banana Splits Adventure Hour had sponsor bumpers at the beginning and halftime portions of the show, which were intact on the DVD release Saturday Morning Cartoons: The 1960s: Volume 2. | |
Ad Bumpers / int_b5e6a368 | featureApplicability |
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The Banana Splits | hasFeature |
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Ad Bumpers / int_c0d7fd2e | type |
Ad Bumpers | |
Ad Bumpers / int_c0d7fd2e | comment |
Before they got their own show, Mr. Bumpy, Squishington, and Molly Coddle all got their own bumpers. | |
Ad Bumpers / int_c0d7fd2e | featureApplicability |
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Ad Bumpers / int_c0d7fd2e | featureConfidence |
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Bump in the Night | hasFeature |
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Ad Bumpers / int_d0f124da | type |
Ad Bumpers | |
Ad Bumpers / int_d0f124da | comment |
The recent Warner Archive Blu-ray releases of Jonny Quest and The Jetsons retained their original network bumpers, which haven't been included in earlier home releases. | |
Ad Bumpers / int_d0f124da | featureApplicability |
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Jonny Quest | hasFeature |
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Ad Bumpers / int_d68171d | type |
Ad Bumpers | |
Ad Bumpers / int_d68171d | comment |
Captain Kangaroo originally produced spots for major sponsors Kellogg's and Schwinn in-house, as the advertisers' own spots were deemed too jarring for the relaxed mood of the show. This ended with the FCC ruling, and animated bumps were created, typically with a handheld stop sign interrupting the action (going into the break) and the stop sign being flipped over to "Go", and the action concluding (coming out of the break), with a voice announcing, "Let's go back to Captain Kangaroo." | |
Ad Bumpers / int_d68171d | featureApplicability |
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Captain Kangaroo | hasFeature |
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Ad Bumpers / int_dbaabb61 | type |
Ad Bumpers | |
Ad Bumpers / int_dbaabb61 | comment |
It's gotten to the point where characters from other Disney franchises might show up, i.e. Mickey looks at himself in a mirror and draws his head; Tinker Bell creates a machine that draws the logo; Rex can't find a wand so he uses Mr. Potato Head's arm etc. There was even occasions where The Muppets got to try it out, and one bumper featured BB-8. | |
Ad Bumpers / int_dbaabb61 | featureApplicability |
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Ad Bumpers / int_dbaabb61 | featureConfidence |
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Mickey Mouse | hasFeature |
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Ad Bumpers / int_e6f01329 | type |
Ad Bumpers | |
Ad Bumpers / int_e6f01329 | comment |
The Adventures of Teddy Ruxpin used a few of these, one of which had Teddy say "My friends and I will be right back!" over a picture of him and Grubby. | |
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The Adventures of Teddy Ruxpin | hasFeature |
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Ad Bumpers / int_ea4f62db | type |
Ad Bumpers | |
Ad Bumpers / int_ea4f62db | comment |
Family Guy parodied this with a fake Adult Swim bumper in the middle of the episode "Big Man on Hippocampus". | |
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Family Guy | hasFeature |
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Ad Bumpers / int_ef4bd96b | type |
Ad Bumpers | |
Ad Bumpers / int_ef4bd96b | comment |
Parodied in Anime Crimes Division. Being a web video series with episode lengths around ten minutes, there aren't any ads, but such bumpers are placed where there would be in a real show. In all three first season episodes. The second is an homage to "Who's That Pokémon" from the original Pokémon series, while the third references Initial D. The second season continues the tradition, with the first episode's being a homage to Sailor Moon, the second episode being one to Death Note, and the third episode being one to My Hero Academia. |
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Ad Bumpers / int_ef4bd96b | featureApplicability |
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Anime Crimes Division (Web Video) | hasFeature |
Ad Bumpers / int_ef4bd96b |
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