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Appeal to Flattery
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Another simple fallacy in which it is suggested that accepting a particular conclusion speaks well of the person who accepts it. This fallacy tends to feed into the Bandwagon Fallacy and is a kind of emotional variant of appeal to consequences, since the unstated suggestion is that if someone does not accept the argument, one must attribute the opposite qualities to that person. This is a particularly common form of appeal in "soft" advertising in which the audience is encouraged to associate the use of the advertised product with desirable qualities of the people being shown using it, such as their being attractive, intelligent, and/or popular. Appeal to Flattery has a flip side known as "blocking disagreement" which generally amounts to a kind of pluralized Ad Hominem. (Of course, only total idiots would fail to recognize this for a fallacy.) This is sometimes a kind of implied subtext in the aforementioned "soft" advertising as well: since all the attractive, intelligent, and/or popular people are using this product, the advertising implies, you obviously don't want to be one of what must be those ugly stupid losers who don't use this product, do you? In a variant, one can appeal to perceived positive qualities of a group and a course of action without ever actually establishing a link between them or even being required to demonstrate that the group has those qualities. "Surely loyal, patriotic soldiers like yourselves would be willing to put up with the mild inconvenience of public, mandatory cavity searches of all passengers embarking on a plane in order to make sure terrorists don't threaten our civil liberties." And of course witty, tolerant tropers such as yourselves would have the patience to bear with a third example of Hypocritical Humor in what is becoming a Running Gag. See the Wikipedia page Appeal to flattery for more on the logical fallacy. Compare Bottled Cool. Examples: |
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