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Competing Product Potshot

 Competing Product Potshot
type
FeatureClass
 Competing Product Potshot
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Competing Product Potshot
 Competing Product Potshot
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CompetingProductPotshot
 Competing Product Potshot
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Advertising can be hard. When one is trying to market their product, they usually have to refrain from directly mentioning their competitors, as doing so would be seen as an attack (and in some cases may result in legal action getting the ad removed). However, there are those who do so in an attempt to put them down and gain a foothold on the market.
Sometimes this can be a double-sided battle, in the case of the famous Cola Wars between Pepsi and Coca-Cola. Other times, it can be one-sided, boosting one's popularity (in the case of the Sega Genesis) or ruining its reputation (in the case of the Atari Jaguar). The fandom will often latch onto these potshots as reasoning to create a Fandom Rivalry between the two products, creating a feedback loop where the commercials appeal to the fans by mocking the competitors more. Some famous instances of this are the Computer Wars and the Console Wars.
Contrast Advertising by Association. Compare Strawman Product, a more misleading version of this trope, and Asbestos-Free Cereal, where it's more implied. Subtrope of Take That!. Supertrope to Cable/Satellite Mudslinging and Attack of the Political Ad. See also Damned By a Fool's Praise if users of the competing product are depicted as idiots, jerks, and creeps.
 Competing Product Potshot
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2024-04-05T19:47:28Z
 Competing Product Potshot
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2024-04-05T19:47:28Z
 Competing Product Potshot
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 Competing Product Potshot
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DBTropes
 Competing Product Potshot / int_12fac4c
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Competing Product Potshot
 Competing Product Potshot / int_12fac4c
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One of the recurring segments on GLOW involved owner/boss David McLane talking on the phone with a fellow wrestling promoter named Vince, who in reality wouldn't have given McLane the time of day.
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During the earlier days of Fortune, Frankie Kazarian made Take Thats towards the WWE, from referring to the crowd as the "TNA Galaxy" (a shot at the WWE referring to its fans as the "WWE Universe") to shilling Fortune by saying that they weren't "a group full of rookies."
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Jackie Gayda claiming how the TNA girls were tougher than the WWE's; this was before the knockout division and was questionable considering the source.
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On a New Year's Day 2007 episode of Raw, Shawn Michaels mentions that he wants to face "one of the greatest wrestlers of our generation, but he's either not here or is probably jerking the curtain someplace else". This is an indirect response to the Voodoo Kin Mafia (Road Dogg and Billy Gunn), though "reliable" news sources are spinning it as a shot on TNA defectee Kurt Angle, especially when said sources were in their "TNA good! WWE bad!" mode and the fact that both WWE and Angle were slinging mud at each other at the time.
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BoJack Horseman: The Cold Open for "Chickens" shows two commercials for chicken restaurants. One is a cheap fast food place called Chicken-4-Dayz, a parody of Kentucky Fried Chicken. The other, Gentle Farms, begins its own commercial by calling out how Chicken-4-Dayz keeps chickens in tiny cages and pumps them full of hormones. Since the Gentle Farms farmer is a chicken himself, he promises they give the chickens on his farm a more fulfilling life. As the episode continues, however, it becomes clear that the treatment of meat in the show's universe is inhumane in any case, since the Carnivore Confusion is resolved by breeding and genetically modifying sentient animals to become meat instead.
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The launch commercials for Donkey Kong Country just points out that the game can only be found on the Super Nintendo, not on Sega systems, the 32X adapter, or any of the CD systems at the time.
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During the WCW World Heavyweight Championship match between Sting and Big Van Vader at WCW The Great American Bash 92, July 12, 1992, commentator Jesse Ventura said that "there's no money in bodybuilding". This was a shot at WWF's failed WBF (World Bodybuilding Federation), which closed three days after this PPV aired.
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Batista once criticised the TNA X Division for not "wrestling" in a conventional sense during an interview he gave while injured. AJ Styles' retort?
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Borderlands: One of the lines that come from Marcus's gun vending machine is a potshot from Torgue towards rival brand Jakobsnote who, as part of their "Wild West" theming, do make some parts of their weapons from wood:
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Borderlands 2: One of the Hyperion-owned New-U Station messages that play once the player respawns say that "hell is reserved exclusively for pedophiles, and people who buy Jakobs munitions".
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A commercial featuring Foghorn Leghorn, Foghorn tells the viewers that a lot of burger restaurants have told them they make chicken as well. Foghorn then says that burger restaurants don't know anything about making chicken, as they know cows. He then puts a chicken mask on Toro the Bull (from "Bully for Bugs") and asks them if it looks right to them.
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The Transformers took part in ripping into their competitors (mainly The GoBots) by devoting an entire commercial to it. With Megatron, Optimus Prime, and the announcer outright proclaiming that only they deserve the right to be called Transformers.
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After the 2/12/20 edition of AEW Dynamite went off the air, there was an impromptu tag match where Brandon Cutler and QT Marshall took on the team of Jesus and Scooby-Doo. This is a not-so-subtle shot at "The Monday Night Messiah" Seth Rollins and "The Big Dog" Roman Reigns respectively.
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Subverted by the teaser for Austin Powers: The Spy Who Shagged Me, which opens on a bait & switch aimed at the competing Star Wars: Episode I – The Phantom Menace, but then jokingly tells viewers that if they watch only one movie this year... Go see Star Wars. But if they see TWO movies this year, make the other one Austin Powers.
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Final Fantasy VII was published by Sony for its U.S. release. One of its magazine ads◊ was a jab at how the Nintendo 64 was cartridge-based.
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One example, although one WWE deserved; in 2004, WWE was filming a segment for the Royal Rumble in Florida, when a number of TNA wrestlers (including Ron "R-Truth" Killings) came over with cookies and balloons to greet them (let it be said that, despite working for rival companies, many wrestlers trained and worked together in independent promotions, and are very good friends.) Supposedly, WWE turned them away and refused to air the footage of the encounter. Subsequent episodes of Impact (which at this time aired on Fox Sports Net) made mention of this, and one of them featured a series of sketches with fake versions of Vince McMahon & Triple H heading through the Impact Zone to find "the footage." Finally, they find the tape and smash it with a sledgehammer, with Vince exclaiming "this isn't the footage! This is 'the best of D-Ray 3000'!"note A Joke Character that was popular at the time for his flashy moves and weird hair.
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Lucha Underground opened with owner and promoter Dario Cueto giving a guided tour of the Temple and getting in this nice shot at the competition:
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Carter The Third mocked WWE's tendency to rename wrestlers and refused to refer to Rycklon Stevens by his WWE name of Ezekiel Jackson, stating it was merely something that was pulled out of a bin.
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In 1994, ECW introduced a Jobber named Joel Hartgood, a rib on Joel Goodhart, the promoter of the then-defunct Tri-State Wrestling Alliance in Philadelphia, where ECW founder Tod Gordon and many early ECW wrestlers got their starts.
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Sonic the Hedgehog: One advertisement for the game revolves around a sleazy Nintendo employee trying to get a boy to buy Super Mario World, only for the boy to repeatedly insist that he wants Sonic the Hedgehog instead thanks to its high-speed gameplay, with the Nintendo employee becoming increasingly desperate as a result. The ad was so iconic that Sega eventually recreated it for Sonic Mania Plus, replacing Super Mario World with a nondescript FPS.
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NiGHTS into Dreams…: One ad for the game ends with a PlayStation being thrown off a skyscraper while the narrator taunts it with "fly, PlayThing, fly."
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A series of Alltel commercials portraying Chad, the Alltel guy, as a cool dude, and the other four big wireless companies as D&D-playing geeks.
The original versions of the ads featured Chad trying to befriend the other cell phone companies' mascots, such as the Verizon guy and that weird orange stick figure from Cingular. The companies hated this; in response, they did an ad of a mock court scene with the mascots' faces blurred, before switching to Chad vs. the employees.
"Chad joins the adventuring party!" With the acquisition of Alltel by Verizon, the campaign is put to an honorable end with the real Verizon guy meeting Chad in apparent accomplishment of what these two metaphors can do together. (The imitator characters were nowhere to be seen.)
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The teaser trailer for Birds of Prey (2020) has a bunch of red balloons (as seen in It (2017)) fill the screen, before Harley smashes them with her mallet, declaring, "I'm so fuckin' over clowns." This teaser came out during the hype for not just the sequel to the aforementioned It (and was released to play before screenings of said sequel), but for Joker (2019), which was made by the same studio about the character Harley is clearly referencing.
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Tommy Dreamer complaining about WWE's use of ECW, even though TNA was doing the same thing.
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Velvet Sky and Daffney Unger took apart the Raw Diva Search after several trained wrestlers were rejected (namely, Sky herself)
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Sonic X-treme: The game's E3 1996 trailer depicts Mario as a mob boss accosting his cronies for being unable to catch Sonic, only for said underlings to explain that Sonic's now "bigger and badder than before" and able to outmaneuver them at every step. The trailer ends with large text reading "MARIO WHO?" and an exasperated Mario sighing "Sega..." Ironically, the game was never released.
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Bobby Rogers boasted about Future Of Wrestling being the first pro wrestling promotion in the world to tour South America, which was a Take That! at Buddy Rogers's fictitious WWF title victory in Brazil.
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In 2019, AJ Styles turned heel and reunited with Karl Anderson & Luke Gallows to reform the Club, only now it's called "the O.C." Both the entrance video & their specialized chyron always start with "Official, Original, Only Club that matters", both a potshot towards The Elite (who dominated the Bullet Club for quite some time after Styles's departure from New Japan Pro-Wrestling) and a potshot towards NJPW itself.
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On the 10/26/1996 edition of NITRO, while confronting Sting, Scott Hall referred to the fake Sting as a "Bogus Imposter" and mentioned how no one knew about bringing out an imposter "better than us" while pointing to Kevin Nash, a shot towards the infamous "fake Diesel and Razor Ramon" WWF tried to push as the genuine article.
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After Bobby Lashley won the World Heavyweight Title on Impact, TNA posted a picture of him holding the belt on their Twitter account reading "The Real Champ Is Here". This was a directed potshot at John Cena. They then added "You Can't See Me" only with "See" crossed out and "Beat" in its place.
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There were a series of magazine ads for sports cards from Topps, Upper Deck, and Wizards of the Coast that took rather blatant shots at the trading card games for Pokémon and Yu-Gi-Oh! (never mind that Wizards of the Coast was also publishing the Pokémon TCG at the time).
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Bob's Burgers: In "Easy Com-mercial, Easy Go-mercial," Bob gets NFL player Sandy Frye to star in the restaurant's Super Bowl commercial, saying he'll be at Bob's after the game. Unfortunately, Bob's rival Jimmy Pesto also enlists Frye for his Super Bowl ad, and makes a point that Frye will be at the pizzeria instead of "some stupid greasy burger shack."
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Futurama: In "Future Stock," the 1980s guy taking over Planet Express creates a Dada Ad based on Apple's "1984" commercial against IBM, targeting Planet Express's main competitor MomCorp.
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During Jim Cornette's State of the Union address, when he spoke to Jeff Jarrett about the title situation, he expressed his dislike of titles being awarded instead of being won and lost in the ring, specifically by their promoters. Whether if it's to their neighbor or to their son-in-law.
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The Angry Video Game Nerd:
The Nerd parodied the commercials for the Sega Genesis in his "Sega Genesis Vs. SNES" video. In his commercial, the Nerd is playing a SNES until an announcer says, "Hey, kid! You still playing Super Nintendo? Look what Sega Genesis has got!" After a montage of Sega Genesis games is shown to rock music, the announcer says "And Super Nintendo has got this." and shows a clip of Baby Mario crying in Super Mario World 2: Yoshi's Island.
The Sega CD review opens with a parody of a real ad for the system, in which a black man appears on a dimwitted kid's TV and says "Hey! You still don't own a Sega CD? What are you waiting for, Nintendo to make one? You have seen the games, right?" before blasting the kid with fast-paced clips from the Sega CD's library. In the parody, both characters are played by the Nerd (with the man receiving a Race Lift as a result).
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Commercials featuring Rocky and Bullwinkle feature Boris and Natasha hawking McBoris Burgers, which are described as being boring. One ad features Bullwinkle being bored stiff and being turned to stone after eating a McBoris Burger, allowing Boris and Natasha to capture him so that Rocky will pay them a big ransom to get him back. Natasha even says, "What we want is what we get", a crack at McDonald's slogan at the time.
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Saturday Night Live:
The show ran a sketch during Toyota's unintended acceleration controversy showing a couple getting into their Prius...and then hurtling down the road uncontrollably. The commercial ends with the Ford logo and the announcer saying "Ford. We make hybrids too."
Another sketch parodied a Pizza Hut ad in which the high-end Italian spaghetti the customers were eating turns out to be from Pizza Hut. In the sketch, the customers freak out over being lied to, and in the end, it turns out to be an ad for Domino's, with the tagline "At least we're not liars."
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During Brodie's reveal as The Dark Order's "Exalted One", he says to Christopher Daniels, "You're not the first out of touch old man to not believe in me."
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Sonic the Hedgehog:
Sonic the Hedgehog: One advertisement for the game revolves around a sleazy Nintendo employee trying to get a boy to buy Super Mario World, only for the boy to repeatedly insist that he wants Sonic the Hedgehog instead thanks to its high-speed gameplay, with the Nintendo employee becoming increasingly desperate as a result. The ad was so iconic that Sega eventually recreated it for Sonic Mania Plus, replacing Super Mario World with a nondescript FPS.
Sonic X-treme: The game's E3 1996 trailer depicts Mario as a mob boss accosting his cronies for being unable to catch Sonic, only for said underlings to explain that Sonic's now "bigger and badder than before" and able to outmaneuver them at every step. The trailer ends with large text reading "MARIO WHO?" and an exasperated Mario sighing "Sega..." Ironically, the game was never released.
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An ad for Winnie the Pooh, which opened the same day as Harry Potter and the Deathly Hallows, Part 2, featured Pooh finding four letter blocks that spell "POTR", which he then rearranges to spell "POOH".
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One match had Brother Ray staple a "ECW fears TNA" sign on Abyss's forehead? So what message does that send to Abyss again?
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While Nickelodeon hyped up the premiere of the SpongeBob SquarePants special "Have You Seen This Snail?" in which Gary runs away, Cartoon Network programs featured a network bug where a snail would move across the screen, holding an "I Love CN" sign. The implication was that Gary ran away to be on Cartoon Network.
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SMPLive: Until April, Connor's ice shop featured a sign out front that says "cheapest ice in town", a shot at Cooper, who also sold ice at spawn. When Cooper stops selling ice, the sign is changed to read "ONLY ice in town" instead.
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Ernest P. Worrell did commercials for the Coca-Cola Company, specifically for both Sprite and Mello Yello. In commercials for Sprite, he'd compared it to 7UP, saying Sprite tasted better than the UnCola (7Up's tagline at the time); he did the same for Mello Yello, saying it tasted much better than Mountain Dew.
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WWE launched one against Hulk Hogan for jumping ship to TNA. In the opening video for all WWE programming, they removed the "Hulkamania is running wild" sound byte, replacing it with Ted DiBiase's Catchphrase "Everyone's got a price." WWE also, coincidentally, had a new Hulk Hogan DVD coming out of some of his classic matches. Once Hogan signing with TNA had been announced, the commercials made sure to note that the matches on the DVD featured Hogan "in his prime."
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Starry's 2024 Super Bowl ad had Ice Spice's ex, another lemon-lime soda, confront her and begin crying now that she's "with" Starry. The competing soda is represented by a guy in a white cap and green shirt with blurred-out white text, which resembles the color scheme of both competitors Sprite and 7-Up.
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Ring of Honor got one in to WWE in one of their trailers for Death Before Dishonor VIII and how the PPV is not rated PG. They even showed footage of a guy getting strangled by a tie in one of the trailers.note Daniel Bryan was temporarily fired from WWE, supposedly for strangling someone with a tie, which supposedly reminded the sponsors of the Chris Benoit Pater Familicide incident.
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Ads for Crash Bandicoot (1996) on the original PlayStation had a guy dressed as Crash show up at Nintendo headquarters with a megaphone, to taunt "Plumber-Boy". "You're hurting my elbow!" When Crash started appearing on Nintendo consoles, Nintendo Power had a faux-interview with Crash in which this trope was lampshaded with Crash saying something to the effect that his antics in the commercial were "Nothing personal, it was all business-related."
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TNA has used many, many Take Thats against WWE, to the point where it became a de facto rule that "if you were a former WWE employee, you must take shots at said company if you want a push".
One example, although one WWE deserved; in 2004, WWE was filming a segment for the Royal Rumble in Florida, when a number of TNA wrestlers (including Ron "R-Truth" Killings) came over with cookies and balloons to greet them (let it be said that, despite working for rival companies, many wrestlers trained and worked together in independent promotions, and are very good friends.) Supposedly, WWE turned them away and refused to air the footage of the encounter. Subsequent episodes of Impact (which at this time aired on Fox Sports Net) made mention of this, and one of them featured a series of sketches with fake versions of Vince McMahon & Triple H heading through the Impact Zone to find "the footage." Finally, they find the tape and smash it with a sledgehammer, with Vince exclaiming "this isn't the footage! This is 'the best of D-Ray 3000'!"note A Joke Character that was popular at the time for his flashy moves and weird hair.
Ron Killings gave one to the WWF for never giving Ricky Steamboat a chance to be WWF Champion, strongly implying the only reason a wrestler as talented as Steamboat never got a shot was because he was Asian.
On a New Year's Day 2007 episode of Raw, Shawn Michaels mentions that he wants to face "one of the greatest wrestlers of our generation, but he's either not here or is probably jerking the curtain someplace else". This is an indirect response to the Voodoo Kin Mafia (Road Dogg and Billy Gunn), though "reliable" news sources are spinning it as a shot on TNA defectee Kurt Angle, especially when said sources were in their "TNA good! WWE bad!" mode and the fact that both WWE and Angle were slinging mud at each other at the time.
During Jim Cornette's State of the Union address, when he spoke to Jeff Jarrett about the title situation, he expressed his dislike of titles being awarded instead of being won and lost in the ring, specifically by their promoters. Whether if it's to their neighbor or to their son-in-law.
There was a shot taken by Rhino, an "ECW Original" who had been fired by WWE and subsequently hired by TNA; when WWE revived the ECW brand in 2006, Rhino appeared on an episode of TNA Impact and not only denounced the "new ECW" but proceeded to put a duplicate ECW World Championship belt into a barrel and set it on fire.
On the 2/25 2010 episode of iMPACT!, there was a bit where Eric Bischoff is sitting at his desk talking to someone on the phone and he says to them "No, we are not using celebrity guest hosts every week. It's the dumbest damn idea I've ever heard." In fairness, this could be a shot to USA Network instead of WWE.
One match had Brother Ray staple a "ECW fears TNA" sign on Abyss's forehead? So what message does that send to Abyss again?
One sketch involved an old man with a funny walk storming through TNA's backstage area and demanding that Lauren tell him where his son-in-law was.
Back when "The Rated R Superstar" Edge was pushing the PG13 rating to the limit and Kurt Angle wanted to have deviant sex with Booker T's wife, TNA was going PG and announcing they had something better than the competition. "SIX" appeal, in reference to their new six-sided ring. The commercial also said Triple H had a big ego and a small heart, in case fans were missing the more subtle messages.
The whole thing descended to the point of self-parody when B.G. and Kip James rechristened themselves the Voodoo Kin Mafia and "declared war" on the WWE, which involved standing outside a WWE show with a megaphone making fun of the size of Vince's penis, driving to WWE's head office at 3 AM to launch an offensive, and bringing in a "big fat oily naked guy" just because WWE used one in a couple of skits.
During the earlier days of Fortune, Frankie Kazarian made Take Thats towards the WWE, from referring to the crowd as the "TNA Galaxy" (a shot at the WWE referring to its fans as the "WWE Universe") to shilling Fortune by saying that they weren't "a group full of rookies."
Jackie Gayda claiming how the TNA girls were tougher than the WWE's; this was before the knockout division and was questionable considering the source.
Velvet Sky and Daffney Unger took apart the Raw Diva Search after several trained wrestlers were rejected (namely, Sky herself)
Turned around where ODB attacking Tara's WWE past was eventually used for heel heat, probably after someone realized how ridiculous it was considering all the other former WWE stars ODB had tolerated until then.
Tommy Dreamer complaining about WWE's use of ECW, even though TNA was doing the same thing.
Perhaps the ultimate proof of their frequency of take that's towards the WWE is when during a taping of Impact, then-World Heavyweight Champion Mr. Anderson had to redo a promo solely to include shots at the WWE.
TNA's entire slogan is that "Wrestling Matters." Except that this is blatantly out of retaliation of WWE's name changenote From "World Wrestling Entertainment" to simply "WWE". The in-show ads only add fuel to this as Eric Bischoff states that they're "Not afraid of the word 'Wrestling.'"
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Another Verizon commercial also pokes fun at The Twilight Saga, with the Edward Cullen Captain Ersatz dumping the Bella Swan stand-in because her phone (clearly an AT&T phone) has poor 3G coverage and running off only to find a bunch of girls with Verizon phones...and then a werewolf hits on "Bella".
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Back when "The Rated R Superstar" Edge was pushing the PG13 rating to the limit and Kurt Angle wanted to have deviant sex with Booker T's wife, TNA was going PG and announcing they had something better than the competition. "SIX" appeal, in reference to their new six-sided ring. The commercial also said Triple H had a big ego and a small heart, in case fans were missing the more subtle messages.
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Godzilla (1998) had a jab at Jurassic Park in its first teaser trailer. It opens with a tour guide at a museum pointing out a Tyrannosaurus rex skeleton and telling the visitors how it was the largest and mightiest predator to walk on land. During his speech, ominous booming sounds can be heard getting louder — and then Zilla's Giant Foot of Stomping comes down through the museum's ceiling and crushes the T. rex skeleton.
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Blur had an ad with a cutesy Mario Kart style race, with one of the racers watching Blur's races with longing. The ad's tagline was "Race like a big boy".
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An series of posters for Child's Play (2019) depicted Chucky murdering the characters from the Toy Story franchise, since Toy Story 4 was coming out around the same time. Another poster from the release of Annabelle Comes Home depicted the headless corpse of Annabelle with a knife down her neck and Chucky looking in the glass at his handiwork.
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A late-1990s bumper featured Dexter looking through his microscope and seeing a germ resembling the Cartoon Network logo swallow up an orange blob.
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Downplayed in Cobra Kai. Daniel LaRusso's advertisement for Miyagi-do Karate alludes to a snake in the advertisement, symbolizing an attack against Johnny Lawrence's Cobra Kai dojo.
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The following is a list of statements referring to the current page from other pages.

 Competing Product Potshot
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Advertising Tropes
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Insult Tropes
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