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Competition Coupon Madness

 Competition Coupon Madness
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Competition Coupon Madness
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There are promotions in Real Life by companies that work like this: On each package of the product there's a coupon, you collect X coupons, send them in, and win a prize. X may be a reasonable number, but can also be ridiculously high. Often used to gauge and improve customer loyalty. A common marketing trick.
Sometimes, this works like a lottery: Your chance of winning increases if you send in more coupons.
In fiction, the first prize is something the protagonist really wants; like an all-inclusive holiday in Hawaii for the whole family. Hijinks may include:
The protagonist buys so many cans/packages of the product that it fills his house.
The family is seen eating nothing but the product, implying that they spent all their money for it. (Maybe even more than the prize is worth.)
The protagonist goes to extreme measures to acquire yet another pack of the product when he finds out he has exactly 9,999 coupons and needs 10,000 of them.
The protagonist doesn't get the prize he wanted, but instead... a month's/year's/lifetime's supply of the product.
Compare and contrast Free Prize at the Bottom. The most literal type of Plot Coupon. One of the types of prizes could be sea-monkeys.
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 Competition Coupon Madness / int_18916544
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Competition Coupon Madness
 Competition Coupon Madness / int_18916544
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Fillmore!: In "The Currency of Doubt", Tina and Toby are the stars of the school at both dancing and smoit-collecting. Smoits are tokens found on dairy bars and packets of chips used to buy basically anything a kid could want once enough of them are saved up. Their smoit stash goes missing, and Fillmore and Ingrid go undercover in X's steamy underground casino scene.
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Count Duckula: "The Vampire Strikes Back" begins with Duckula trying to collect 15,000 Crunchy Munchies box tops so he can send away for a Tremendous Terrance protective space helmet and supersonic x-ray goggles. Midway through the episode, he, Igor, and Nanny meet up with Tremendous Terrance when they get launched into space by Dr. Von Goosewing and are able to cash in the box tops.
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Just a throw-in joke and not a story line, but here's an obligatory Simpsons example:
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My Little Pony for several generations of toys put Horseshoe Points (called Pony Points during Gen 3) on the packages—small value coupons that could be sent in along with a shipping and handling fee for mail-order exclusive items. This mostly included unique or special toy ponies, but Generation Three Hasbro also released a three-foot-tall stuffed pony of Frilly Frocks for a whopping 250 points—and then forgot to make the shipping the right cost, so many people were able to order her for the points and just $2.50 in shipping and handling, same as smaller items. This was later raised to a more logical $25, and Hasbro honored the lower cost for any orders that had been sent in.
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Calvin from Calvin and Hobbes once sent in coupons for a propeller beanie. In his case, the biggest problem was that he had no patience waiting for it to arrive in the mail. Also, he is disappointed to find once it arrives that he can't use it to fly.
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An episode of The Raccoons has Bert attempting to win a bike by putting together a jigsaw puzzle from pieces that come in a brand of crisps/potato chips with combinations that many would consider disgusting (not knowing that Cyril Sneer deliberately left out one piece of the puzzle in an attempt to rig the competition so no one can win, and make more money). Hilarity ensues, doubly so when the Piglets accidentally drop the single copy of the necessary piece in a crisp shipment and it results in a Big Ball of Violence. The episode has an Earn Your Happy Ending after Bert has a Heel Realization of how he treated his friends for prizes in a crisp packet; the moral is "Don't sell out your friends for a prize in snack foods", which isn't a bad aesop to include and relevant even now.
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In The Angry Beavers episode "Box Top Beavers", Dag picks brands of cereal that have cheap toys in the box, while Norb picks brands of cereal that give you cool toys for sending in the box tops. When Dag decides to go for the cool prize (a street sweeper), and finally finishes eating 10,000 boxes of cereal, he finds out that the sponsors have discontinued the promotion, and the brothers infiltrate the factory to get the prize.
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Pajama Sam 3 begins with Sam eating a bunch of cookies so he can send the box tops to get a Pajama Man toy. There are multiple box tops throughout the game that, if all of them are collected, add pictures of Sam playing with a Pajama Man toy during the credits.
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Chapter 75 of Kaguya-sama: Love Is War has Miko get the entire student council to collect bellmarks (basically the Japanese equivelent to boxtops) for charity, with the added rule that they can only use ones from products that they've already bought. Ironically, Kaguya only manages to get 10 of them due to everything in her house being imported. She spends the rest of the chapter trying to render Fujiwara and Ishigami's much larger collections invalid so that Shirogane won't think that she's worthless (and so the fact that Hayasaka had to cut up a precious childhood memento to get her those ten won't be for nothing).
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In the Dorothy Sayers novel Murder Must Advertise, Lord Peter Wimsey comes up with a marketing campaign based on this scheme while working undercover in an advertising agency. The Lemony Narrator says the one thing you cannot buy with Wifflet cigarette coupons is a coffin, it not being admitted that a Wiffler will ever need one.
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Shining Time Station: In "Wrong Track", the kids throw Stacy a party when her plan to visit her sister Tracy gets cancelled. At the party, a package arrives for Schemer, who reveals that he sent in 300 Cowboy Carl's Crunchy Cowpoke Cereal box tops and 937 nickelsnote which would be $46.85 to get an official Cowboy Carl cowboy costume. However, it is revealed that he was sent a cowgirl costume by mistake, as Ginny quickly points out that it comes with a skirt instead of pants. Since Schemer has no use for a cowgirl costume, he decides to give it to Stacy.
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In an episode of Victorious, the main characters buy a ridiculous amount of ice cream, in order to win a free Kesha concert.
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The Goodies: In "It Might As Ell Be String", one of the violent advertisements the ad industry has sunk to at the start of the episode involves Captain Fisheye (a parody of Captain Birdseye) announcing that he has your children and will only release them if you send in box tops from 10 packets of Fisheye Fish Fingers.
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In The Real Ghostbusters, the Slimer! segment "Dr. Strangedog" had Slimer consuming numerous boxes of Freaky Flakes in order to save 100 coupons for a Super Duper Spy Kit.
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Seven Little Monsters:
In "Losing Sam", Seven mentions that he sent a lot of box tops for his bronze statue of Johannes Stauss the Elder.
"Voyage to the Bottom of the Cereal Box" has Three mail 50 cereal box tops for a submarine, expecting to get a real one and being disappointed when it turns out to only be a toy submarine.
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In the A Pup Named Scooby-Doo episode "Terror, Thy Name is Zombo", Scooby and Shaggy go through 450 boxes of cereal to be the first to ride a new roller coaster at a local amusement park. When the park owner asks in astonishment how they were able to eat that much cereal, Shaggy replies, "Like, we were hungry."
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In the Dennis the Menace (US) comic book story "Dennis vs. Television", which was also translated into Spanish, Dennis collected cereal box tops without actually buying the cereal, hoping to win a big prize.
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In A Christmas Story, Ralphie collects label after label from containers of Ovaltine, coming to hate the stuff, but drinking it anyway because he knows if he collects enough labels he'll get that coveted Little Orphan Annie decoder ring. When he finally gets the ring and decodes the secret message, he discovers that the message reads: Be sure to drink your Ovaltine.
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On Rocky and Bullwinkle, Boris and Natasha produce counterfeit box tops to get all the prizes and undermine the world's economy. General Mills (which not only sponsored the show, but owned it outright) was not amused and forced the producers to end the story earlier than planned.
The drama in that arc is that Bullwinkle had an impossible number of legit box tops because he 'couldn't decide what to get.'
Most of Bullwinkle's legit box tops were inherited from his uncle. When arrested as a suspect of being the counterfeiter, he was asked why he didn't register them at his tax forms.
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In the Father Ted episode "Grant Unto Him Eternal Rest", when Ted discovers Father Dougal isn't sure he believes in an afterlife, he asks "Dougal, how did you enter the church? Was it like, collect six crisp packets and become a priest?"
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The Muppet Babies (1984) episode "Six-to-Eight Weeks" has a scene where this trope is discussed, with Fozzie going on a bizarre tangent on why he thinks the cereal companies need box tops in exchange for the prizes.
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The SpongeBob SquarePants episode "Waiting" had SpongeBob devouring 100 boxes of Kelpo cereal practically all at one sitting, all in order to get the box tops needed to send in for a free toy. He then realizes he didn't necessarily have to eat all the cereal in the aforementioned boxes before mailing the box tops.
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The Bump in the Night episode "Made in Japan" had Mr. Bumpy save some box tops from Choco Space Flakes cereal to receive a Turbo Totrenoid robot. When disappointed by the robot being tiny and non-threatening, he and Squishington then decide to mail Little Robot back for a full refund and start saving up on box tops from Sugar Frosted Shark Puffs in order to get a toy submarine.
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Doctor Who: In "Orphan 55", Graham had to collect six coupons in order for the team to earn an all-inclusive vacation at Tranquillity Spa.
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In Homer Price the local children proudly show off the jacks sets and tops they received from sending in Whoopsy-Doodle Breakfast Food box tops to Grampa Hercules, who reminisces about saving chewing tobacco plugs to receive a music box.
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In "Girl of Steal" from My Life as a Teenage Robot, the Cool Toy is the Musique. Tucker wants one so badly that he steals box tops from everybody in the neighborhood then brings them to the Musique store and has a fit when the store manager tells him he has to send the box tops in and wait for the Musique to arrive in the mail.
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Homestar Runner: In the Strong Bad Email "specially marked", Strong Bad really doesn't like cereals that make you cut off and mail in tons of box tops or UPC bar codes just to get a crappy prize. The only thing he hates more are cereals that don't even bother with a Free Prize at the Bottom.
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In the Hey Arnold! episode "Salley's Comet", Arnold and Gerald need to collect 50 cereal box coupons to earn a children's telescope so they can see an upcoming passing comet. Since they collected half of the coupons, they invite their friends and neighbors for the remaining cereal.
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In Pokémon: The Original Series, Ash wears the hat he won from a competition of this type. This is explained in the episode "Primeape Goes Bananas", in which the aforementioned monkey-type Pokémon steals Ash's cap and he spends the whole episode fighting to get it back.
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 Competition Coupon Madness
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Comedy Tropes
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Competition Coupon Madness
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