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Homogenous Multinational Ad Campaign
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So you're a company with a product(s) in various countries, and mean to exploit capitalize on that, while minimizing costs a publicity office in each country would incur. What can you do? Make an ad campaign that can be easily used across nations, perhaps with as little change as using different models/actors, languages, and substituting the flag/national colors for these commercials, if at all. Huge success! Profit! Of course, you have to be careful that (like a term paper) this copy/pasting does not somehow offend someone... which it will probably do because it's just so darn easy to offend at least someone. On the plus side, it can give your company a very powerful image for being highly coordinated and multinational for pulling these off simultaneously across continents. Another benefit to designing these ads to be international from the get go is it avoids "recycling" ads targeting consumers in country A on consumers in country B, which can lead to all sorts of amusing gaffes or horrendous lack of judgment. Compare the Market-Based Title. |
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