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Just Pennies a Day

 Just Pennies a Day
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 Just Pennies a Day
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 Just Pennies a Day
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 JustPenniesADay
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 An advertiser's gimmick, designed to make expensive items or services seem cheap.
The beauty of this method is that it can make expensive items seem inexpensive while meeting Truth in Advertising Laws. "You can feed a child in Darkest Africa for less than a can of soda a day!" And it's true. But the charity wants the payments a month at a time, and $1.50 per day just goes by so much more quietly than $46.50 all at once. (In the UK, the Darkest Africa example is famously and memetically "just two pounds a month," and such appeals are often parodied).
Advertisement:propertag.cmd.push(function() { proper_display('tvtropes_mobile_ad_1'); })Often used with items such as computers, charitable donations, or PBS stations. Popular with the charities, even if you do realize this will add up to a not-insignificant sum, a few pennies a day still isn't much, and you'll likely spend them anyway—why not on something that'll make the world a better place? Also popular with objects that are supposed to save more in the long run than the extra initial cost.
Gym payment plans are often structured around this kind of thing, but in reverse. $365 a year sounds so much better as "a dollar a workout" (if you even go to the gym every day — and they don't suddenly charge you any less if you don't).
Often seen in similar contexts to Four Equal Payments of. In some ways, this is crueler than advertising the installment plan.
Charity advertisements of this style may be associated with Poverty Porn. Despite the name, it's not actually paying for it in pennies.
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 Just Pennies a Day
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 Dropped link to InspirationallyDisadvantaged: Not an Item - FEATURE
 Just Pennies a Day
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 Just Pennies a Day / int_19ac548b
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 Just Pennies a Day
 Just Pennies a Day / int_19ac548b
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 Parodied in a letter to British comic Viz - "A donation of just £2 a month supplies an African village with water says my water company, yet they charge me £10 a week, the robbing sods."
 Just Pennies a Day / int_19ac548b
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 1.0
 Viz (Comic Book)
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 Just Pennies a Day / int_19ac548b

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