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Posthumous Popularity Potential

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Some works get recognized long after they are released. Some shows become more popular after they are cancelled. But this is when a creator receives a boost in recognition after they have stopped creating... forever.
This may be caused by people who enjoyed the artist during their initial popularity that feel nostalgic after the artist's death, or want to pay respect by keeping their work in memory. People may feel sympathetic if the death was painful or untimely, which causes them to take a more positive view on the artist's work. Or perhaps an artist was simply "ahead of their time" and it just so happens that they die before tastes shift in their favour. In a few cases, artists who were very niche during their lives have even become mainstream names after death.
Compare The Dead Rise to Advertise, when the likenesses of celebrities and historical figures are used to promote products, and the In-Universe equivalent to this reaction, Dead Artists Are Better. Is often a result of Never Speak Ill of the Dead.
To avoid knee-jerk reactions, wait six months after the creator's death to add an example. This is not just a place to gush about dead creators you like.
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Mister Rogers' Neighborhood: Fred Rogers, much like Jim Henson above, was deeply admired while he was alive, but his squeaky-clean persona led to more cynical folks parodying him as a Depraved Kids' Show Host or a Memetic Loser. However, a decade after his passing, kids raised on the show grew up and began pointing out the Values Resonance of its messages, and it became increasingly clear that Rogers' public image was more than just a persona. By the end of The New '10s, Rogers and his show became viewed in a saintly light, and jokes at their expenses are retroactively seen as unacceptable.
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As a rule of thumb, songs by professional wrestlers tend to be So Bad, It's Good at best. However, Randy Savage's rap album, Be a Man, has been looked upon much more favorably after his death. The Bryan & Vinny Show went so far as to point out that rap artists have been known to release albums posthumously, so they expressed hope that another one would be released someday.
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Ashley Massaro is a downplayed example. In her life, she was touted as a symbol of everything that was wrong with WWE's women's division in the 2000s - as she was a Diva Search winner pushed quite heavily even with no experience, and even got two matches at WrestleMania because she had appeared on the cover of Playboy (one of which was regarded as one of the worst women's matches in the event's history). She also became a frequent punching bag on websites like Diva Dirt for her personal problems such as frequently no-showing her indie dates. Sympathy had increased before her death, as she revealed that WWE had never trained her properly, and yet continued to be put in the ring; the aforementioned bad Mania match happened while she had a broken foot and spent the entire evening not sure if she'd be even competing, only being told at the last minute "yeah, we can squeeze you guys in". Her tragic suicide in 2019 at the age of 39 led to her career being looked back at more fondly, specifically certain matches that pointed to potential she might have tapped into had WWE trained her properly (one of her last matches at ''WrestleMania 24'' was noted to be a significant improvement in her skills). Likewise, fans pointed to her unique look and charisma that made her popular with live crowds, and the prominent role she played in the memorable Trish Stratus/Mickie James feud.
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Chyna didn't have the best relationship with WWE after her departure from the company due to her career in pornography, but after her death in 2016, both Triple H and Stephanie McMahon acknowledged her accomplishments. She was eventually posthumously inducted into the Hall of Fame as a member of D-Generation X, which seemed very unlikely while she was still alivenote Presumably out of fear that someone with such unstable mental health shouldn't be allowed near a live microphone. A greater awareness of mental health issues, and the treatment young women often have to face in the public eye led to a more sympathetic reflection of her tragic personal life. A 2021 release of a VICE documentary made up of footage from a planned comeback documentary that was scrapped when she Died During Production - detailing just how much she was exploited by those around her - led to increased sympathy.
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Looney Tunes examples:
Bob Clampett's problem had more to do with the fact that his 1930s and 1940s cartoons weren't seen that often in theaters and TV after the end of World War II. He was also subject to a bitter hate campaign from his fellow colleague Chuck Jones, who claimed that Clampett was an egotistical liar who took credit for things that he didn't invent in the first place. He got his reputation as an acclaimed cartoon director when his cartoons became available on TV. Many cartoon historians like John Kricfalusi praised him for his work, years after his death in 1984.
Frank Tashlin was for many years more famous for the live-action films he directed (particularly those starring Jerry Lewis) than the many Looney Tunes he directed. Like with Clampett, easier accessibility to his work allowed people to appreciate his many contributions to animation.
Robert McKimson was quite shy and his work was always seen as more conformist compared to his fellow colleagues at Warners. His only two creations, Foghorn Leghorn and the Tasmanian Devil were far more obscure compared to Bugs Bunny and Daffy Duck, and they would only get more popular after his death. Today McKimson's work is re-evaluated as fine draftsmanship. Two of his creations in particular (Taz and Speedy Gonzales, though the latter only became popular after Friz Freleng redesigned him) are among the most popular characters in the Looney Tunes staple. Taz even earned his own TV show.
Tex Avery: Though his work was very popular and influential during his lifetime, the man himself never received the respect he deserved so well. It didn't help he was extremely shy and didn't like to be in the spotlight. He died in obscurity. Only after his death in 1980 did his reputation grow to critically lauded proportions.
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Comedian Kevin Meaney increased in popularity following his fatal heart attack in 2016, causing more fans to learn about his roles in animation, which were relatively unknown prior to his passing.
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Ultimate Warrior had built a standing over the last couple of decades as a recluse, bridge-burner (he basically refused to involve himself with anything WWE-affiliated), Cloudcuckoolander, and cynic (with some mild-to-moderate bigotry suggested as well). At WrestleMania XXX, he put all that to rest and made up with several people whom he shared beefs with, got inducted into the 2014 Hall of Fame, mending things over with the audience the night after, which preceded his death from heart failure the following day. All this went to restore his reputation, allowing him to be fondly remembered in the times after as a great wrestling legend without the need for posthumous reconsideration.
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Sean McCann was a Canadian actor who was relatively unknown outside of his own country. It wasn't until he died in 2019 that more people got to know who he was, with many fans uploading clips of his work in tribute. In addition, his death increased awareness of The Noddy Shop, where he played the main character, after a couple of fans posted tributes to him specifically mentioning the show.
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Since his untimely death from bone cancer in 2008, artist Michael Turner tends to be remembered more for his surprising work ethic in his final years than the fact that much of his output was cheesecake-laden comics like Fathom and Soulfire.
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Stieg Larsson died shortly after delivering the manuscripts for The Millennium Trilogy, a series which has proven wildly successful.
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Anne Kirkbride's Deirdre Barlow wasn't a particularly popular character on Coronation Street (with a lot of fans mockingly nicknaming her 'Dreary' for her habit of ending up in depressing storylines). However, when her actress Anne Kirkbride died suddenly of breast cancer in 2015, she was re-evaluated as one of the soap's important long-running characters (she'd been on the soap since she was 18 and died at 60) and the media was more appreciative of her role in several important storylines - most famously her imprisonment in 1998 and the subsequent "Free the Weatherfield One" campaign. Anne Kirkbride was then posthumously given an Outstanding Achievement Award.
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Shad Gaspard was quietly dropped from WWE in 2010 after a failed heel turn and break-up of his stable Cryme Tyme. He wasn't a significant presence on the indies, or went to another major company afterwards, and had transitioned into acting and stunt work at the time of his 2020 death. The sad circumstances surrounding it were eerily similar to Glee actress Naya Rivera, who died around the same time and herself became an example of this trope - drowning while saving his child. An outpouring of grief from his former co-workers led to re-examination of how Cryme Tyme were one of the few tag teams to endure in the scarce tag division of the 2000s. He was even announced a posthumous recipient of the 2022 Warrior Award from WWE.
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Trevor Moore quickly faded into cult fandom after his show The Whitest Kids U' Know ran its course and his movie Miss March tanked. However, his sudden and premature death in 2021 led to not only plentiful tributes; but also a new resurgence in his other work, such as his comedy-music album and Uncle Mortys Dub Shack (which he co-wrote and starred in).
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Zora Neale Hurston (who wrote Their Eyes Were Watching God), despite coming from the prolific Harlem Renaissance period, struggled to make a living throughout most of her life. She died relatively young and penniless, and was buried in an unmarked grave. It wasn't until decades later when Hurston (along with Maya Angelou) was seen as a revolutionary voice for black female writers, posthumously paving the way for writers like Alice Walker (The Color Purple) and Toni Morrison (Beloved).
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Stephen Hillenburg's death in 2018 lead to an increase in interest in SpongeBob SquarePants, the show he created. After years of slumping ratings for the show, they started to slowly increase following his death. It helps that the original target demographic was old enough now to have kids to share the show with.
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Terence Rattigan. Ask any critic or theater buff in the '40s and '50s, and they'd probably list Rattigan — author of The Deep Blue Sea, Separate Tables and The Winslow Boy, among others — as one of England's great playwrights, a master of witty dialogue and refined, well-plotted drama. Just a decade later, with the advent of the "Angry Young Men" (John Osborne, Harold Pinter, etc.) and their more emotional, formally fluid and class-driven work, Rattigan became despised for the very qualities that he'd been praised for. After decades of disfavor, critics in the '90s began analyzing Rattigan's plays through the prism of personal identity and sexual repression, viewing thematic content previous generations had ignored or dismissed. With frequent revivals and film adaptations of his work, Rattigan has regained his reputation.
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As The Agony Booth's Albert Walker remembers and describes as "Dying Young Retroactively Makes You More Talented", the suicide of Jonathan Brandis earned him this status.
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Crocodile Hunter: Steve Irwin was undoubtedly popular when he was alive, but he was also a frequent source of parody for his Awesome Aussie antics and considered somewhat embarrassing by some Australians for it. His sudden and shocking death from a sting ray in 2006 put an end to virtually all of the jokes about him, and his passionate conservationism and animal rescue work (which his family continues to this day) became much more well-respected and lauded by the public.
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Before news of his passing broke in 2010, few Pokémon fans knew who Takeshi Shudō was. Once he died, though, he became more appreciated for his work as the head writer of the series up until partway through Johto, as well as writing the first three movies. Having written many fan-favorite episodes, his departure is now often considered to be the point where the series dropped in quality and never quite recovered.
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Stefán Karl Stefánsson's death from cancer lead to an increase in popularity in LazyTown, where he played Robbie Rotten. It helped that he returned to the spotlight a little bit before, due to the "We Are Number One" meme.
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