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Product Facelift

 Product Facelift
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Product Facelift
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The system has been out for a while, but what was once new hotness is now yesterday's headlines. It's built up a great library, but everybody already has the best games. You've dropped the price, but maybe the next generation is starting to horn in on your sales. What's a video game company to do? The answer is simple. Send the console in for reconstructive surgery: keep the functionality but repackage it into a slick new design.
In order to sell an aging product and take advantage of late adopters whose primary concern is price over all else (as well as advancements in manufacturing), it's a common practice to put out a new version of its old products, especially video game consoles, about three to five years after launch. There are usually up to four reasons to do this:
Size. Thanks to advancing technology, the same internal functions can be done with smaller parts, and a smaller system is always a plus. This is important for large systems like the Nintendo DS or Xbox One, which were already large and may desperately need a new form factor to be appealing.
Technical issues. Many systems, most infamously the Xbox 360, launch with hardware issues that can be solved with a redesign. The Nintendo Entertainment System pictured right is a good example: the top-loader revision is much more reliable with cartridges than the original front-loading design.
Cost. Advancing technology means that the same functions can be achieved with cheaper hardware. Or the cost is reduced by removing parts: the PS2 Emotion Engine parts were removed to lower price of the PlayStation 3, while the Wii Mini removed Component, SCART and S-Video support.
Added functionality. Sometimes minor features are added to the system to make it more appealing to new buyers. Examples include the lit screen of the Game Boy Advance SP and the Video Out port of the PSP-2000.
The company gets those late adopters who want to dive into a huge established library without paying the sometimes exorbitant prices of a brand new console, while also getting to redesign the exterior to make it look newer than the original. On the other hand, they run the risk of alienating fans who bought the old version six months before the spiffy new model came out.
Not just limited to consoles, Product Facelifts can happen to many other kinds of goods like cars and toys, often for similar reasons as stated above.
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 Product Facelift / int_284882f8
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In 2003, the system was succeeded by the Game Boy Advance SP, which utilized a rechargeable 700mAh Lithium Ion battery rather than requiring 2 AAs, and featured a clamshell design similar to dual-screen Game & Watch titles and the later Nintendo DS and 3DS families. The SP also added a frontlight that could be toggled on and off with a button; using the frontlight would shorten the SP's runtime from 18 hours to a mere 10 hours, and the later AGS-101 revision would swap it out for a backlight. The cartridge slot was moved to the bottom of the device — which made playing motion control games such as WarioWare Twisted difficult due to them being built for earlier top-loading models — and the headphone jack was removed entirely (prompting the release of an adapter).
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 WarioWare (Video Game)
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 Product Facelift / int_3db49365
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The CECH-2000 series was eventually launched in 2009, which featured a smaller form factor (hence the "PS3 Slim" nickname) and added support for Dolby TrueHD and DTS-HD Master Audio bitstreaming, as well as HDMI-CEC synchronization (intended to be paired with Sony's BRAVIA TV sets, so their remotes could work with the PS3's XMB). However, support for PS2 discs was dropped, with backwards compatibility limited to downloadable games available on the PS Store (Super Audio CD compatibility had already been dropped with the third and final generation of the original "Fat" model). PS1 disc support is still present, though, via software emulation. It most notably came along with a major brand redesign, moving the banner on the box art from the left edge to the top, changing the brand colors from red to blue and dropping the all-caps "PLAYSTATION 3" logo with the Spider-Man-style font in favor of an abbreviated PS3 logo. These changes were intentionally reminiscent of the incredibly popular PlayStation 2, and all remain to this day.
 Product Facelift / int_3db49365
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 Spider-Man Trilogy
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 Product Facelift / int_8ec33a86
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In 2014 and 2015, the New Nintendo 3DS and the New Nintendo 3DS XL released. Both offered better tech under the hood, specifically a faster processor (which helps cut down on load times), face-tracking stereoscopic 3D that can be viewed at a wider amount of angles, a C-stick to accompany the circle pad, and ZL & ZR triggers. Because of the New 3DS's faster CPU, a handful of games were only made available for the "New" revisions (including Xenoblade Chronicles 1 3D and some Virtual Console SNES titles) or had New 3DS exclusive features (such as the 3D display mode in Hyrule Warriors Legends).
 Product Facelift / int_8ec33a86
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 Xenoblade Chronicles 1 (Video Game)
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Leap Frog has done this with the LeapFrog Epic, having released variants of the Android-powered educational tablet such as the Academy Edition and the LeapPad Academy, all of which were essentially identical to the base Epic save for a different silicone bumper and the Academy program being bundled with the later edition tablets.
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 LeapFrog (Franchise)
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 Product Facelift / int_952d2e68
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The American Girl dolls received a number of outfit changes both with the Historical and contemporary lineup. While refreshed meet outfits for the Truly Me dolls are to be expected to align with contemporary children's fashions, the BeForever reboot—which changed the historical dolls' wardrobes in hopes that they would appeal more to current tastes—was released to mixed reception at worst, with some fans complaining that they look either too anachronistic or gaudy for the characters' respective time periods. American Girl would later downplay the BeForever branding and revert to the old Historical moniker likely due to fan feedback.
Another notable example would be Felicity prior to BeForever where her meet outfit was changed to a lavender one in 2005, and illustrations from her meet book were edited to reflect the change.
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 American Girls Collection
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 Product Facelift / int_deae6de5
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It got not one, not two, but three redesigns in 1989. The first one, the PC Engine CoreGrafx, was essentially a recolored version of the original white PC Engine, but with the RF output replaced with composite A/V. The second, the PC Engine Shuttle, was marketed towards younger players, with its spaceship-like design and unique variant of the TurboPad controller, but did away with the CD-ROM expansion port in order to reduce cost. The third and last of these models was the PC Engine SuperGrafx, which featured an extra video chip and more RAM. It was intended to be a premium model meant to run exclusive games in addition to standard HuCards (similar to the later PS4 Pro), but because the hardware advantage offered by the SuperGrafx wasn't significant enough to make much of a difference in performance, only a handful of SuperGrafx-specific games were produced (most notably a port of Capcom's Ghouls 'n Ghosts and the only game version of the anime Magical King Granzort), and many games that were planned for it were ultimately released as regular HuCards or CD-ROMs. Later variations of the console include the CoreGrafx II (a recolored version of the original CoreGrafx), the PC Engine GT (a handheld version released as the Turbo Express in the US), and the PC Engine LT (another handheld variant, but with a laptop-inspired design and an expansion port for CD-ROM support).
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 Ghosts 'n Goblins (Video Game)
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 Product Facelift / int_ebc16967
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This culminated with the PC Engine Duo, a PC Engine console with a built-in Super CD-ROM2 unit that also launched in 1991 (it was released as the Turbo Duo in the US alongside the Super System Card in 1992). The original model has a headphone jack and a battery slot that allows it to be turned into a portable game console, with a separately available chargeable battery and a mini-LCD monitor. The PC Engine Duo-R was released in 1993, and had a different chassis (white instead of black), updated the NEC logo, and removed the headphone jack and battery slot to reduce manufacturing cost. The final model of the Duo (and consequently, the final model of the PC Engine ever), the PC Engine Duo-RX, was released in 1994, with some minor coloring changes from the Duo-R, an improved CD-ROM drive, and a six-button joypad in lieu of the standard two-button pad, in response to the popularity of fighting games as a result of Street Fighter II's success (curiously, it had no built-in support for Arcade Card games despite being launched after the release of that add-on, likely to keep manufacturing costs down).
 Product Facelift / int_ebc16967
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 Street Fighter II (Video Game)
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The following is a list of statements referring to the current page from other pages.

 NintendoDS
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Product Facelift
 ZXSpectrum
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 Pong (Video Game) / int_2a5d6872
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Product Facelift