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Renamed to Avoid Association

 Renamed to Avoid Association
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Renamed to Avoid Association
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What does a creator do when they've got a perfectly fine character, but then an unrelated big and famous intellectual property comes along with an iconic character who shares the same name as the creator's character? Or a celebrity with a similar moniker becomes very famous? A common response is to change their character's name.
While not all creators do this, there are some benefits to renaming your character in response to a more famous one who shares their name:
Avoiding legal disputes. It doesn't matter who came first; two things sharing the same name has the potential to get thorny. If one creator is significantly smaller than the other, renaming their character may be a lot less of a hassle than fighting it out. Writing Around Trademarks might be utilized.
Getting around the One-Mario Limit. An incredibly popular character or person is likely to monopolize this name. A Google search, for example, is more likely to return results about the more famous one and deprive the lesser-known one of attention. Renaming to a unique name can circumvent this, while also avoiding confusion from people who mix up the characters.
Avoiding thorny associations with the newer name-user, especially if they are controversial, too adult for your family-friendly character or, in the case of real people, well-known political figures. If the notoriety is recent, this is a method of Distanced from Current Events that can also avoid accusations of Ripped from the Headlines.
If done while adapting a character (perhaps from an obscure source material that predated the newer, more famous name-using work/person/group), overlaps with Adaptation Name Change. It can also overlap with Dub Name Change if a character's name is well-known in a foreign region thanks to a different work/person/group. No matter the reason, the two parties must be unrelated for this to apply. Tweaking the name of someone or something to create an Expy or Fictional Counterpart of them does not count. If a character has a Code Name just for the heck of it (for example, a superhero who does not have much of a Secret Identity), a subtle way is to drop the codename and have the character use just his real name.
See also One-Steve Limit, which usually prevents characters sharing a name within the same work, and Post-Release Retitle.
 Renamed to Avoid Association
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2024-03-15T14:47:27Z
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2024-03-15T14:47:27Z
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Dropped link to Blink182: Not an Item - IGNORE
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DBTropes
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Miracleman was initially named "Marvelman", as a Captain Ersatz of the original Captain Marvel (the "Shazam!" one mentioned above). After the series was rebooted decades later, a dispute arose with Marvel Comics (by then a major player in the comics industry) and forced the name change. (Ironically, Marvel would eventually buy the rights to Miracleman.)
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Star Trek: Picard features an inversion of this. John de Lancie elected to reprise his role as the omnipotent trickster Q in spite of the existence of the conspiracy organization Qanon (also known as "Q") because he wanted to reclaim the title from the group and make it associated with something fun again.
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Renamed to Avoid Association / int_2ea6ae26
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Renamed to Avoid Association
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In planning stages, Sanji was initially named Naruto (as he is a chef, and "naruto" are a type of fish cake). He was renamed as not to overshadow the release of Naruto.
 Renamed to Avoid Association / int_30a5ebfd
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The Flash: Supporting speedster Max Mercury was initially named Quicksilver, but the character dropped into obscurity after the Golden Age. By the time the character was rebooted in the '90s, Marvel Comics had already made significant mileage with their speedster named Quicksilver, and so the character was renamed.
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An early promo of Loonatics Unleashed introduced the six-member squad of superheroes lead by Buzz Bunny. After the creators learned that "Buzz Bunny" was also the name of a women's personal vibrator in the United Kingdom, the character was renamed Ace Bunny.
 Renamed to Avoid Association / int_370a322b
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Megamind vs. the Doom Syndicate: Megamind's sidekick, originally named Minion in the first Megamind, is renamed Ol' Chum here (and by extension, Megamind Rules!) due to the existence of Illumination's Minions, who even debuted the same year as Megamind. In-Universe, he explains he had to change his name due to a cease-and-desist order from the restaurant Mr. Minion's Meatcicles.
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Deathstroke: Deathstroke's alias was initially "Deathstroke the Terminator". This was quietly shortened in the '80s after The Terminator essentially monopolized the term.
 Renamed to Avoid Association / int_39bd4a10
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Renamed to Avoid Association
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Black Panther: For a brief period of time, Black Panther was renamed "Black Leopard" to avoid associations with the Black Panther Party of the Civil Rights Movement. He eventually went back to the old name because the character had the name first.
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Renamed to Avoid Association / int_3c5675b
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Thunderbirds Are Go: The character Tin-Tin from Thunderbirds was renamed Tanusha (nicknamed Kayo) to avoid confusion with Tintin.
 Renamed to Avoid Association / int_43c21f1a
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Renamed to Avoid Association / int_43c21f1a
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Renamed to Avoid Association
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After the success of Who Framed Roger Rabbit, the character Roger Roderick Rabbit in the comic Captain Carrot and His Amazing Zoo Crew! was much more frequently referred to in-story and out by his middle name than his first.
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Renamed to Avoid Association / int_5286ec36
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Renamed to Avoid Association
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Red Dwarf: When Rob Grant and Doug Naylor adapted their radio sketch series Dave Hollins: Space Cadet for television, they decided to change the main character’s last name to Lister, as a football player by the name of Dave Hollins had become famous.
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From '91-'95 there were two groups known as the Dust Brothers; one was an already successful US writing/production duo, and the other was an upstart UK duo who used the name as a homage to the first group. When the UK pair went on their first international tour, the US pair threatened legal action, and so the UK band renamed themselves The Chemical Brothers.
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In A Christmas Carol: The Musical, Scrooge's former fiancée Belle is renamed Emily, after her original actress Emily Skinner, to avoid association with Belle from Beauty and the Beast, which also features a score by Alan Menken.
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Avatar: The Last Airbender gained its subtitle a ways into production after the creators learned of the film Avatar.
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Renamed to Avoid Association
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Quest for Glory I was originally named Hero's Quest, but was renamed to avoid confusion with the tabletop game HeroQuest.
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For the first four seasons of Archer, the spy agency the protagonists work at is called ISIS. When the acronym become one of the ones used by the Islamic State, the fifth season begins with the agency being dissolved. The same main cast would form varying groups/companies from then on, but never use the ISIS name again.
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Renamed to Avoid Association
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BattleTech started out in its first, mostly lore-free edition as BattleDroids, which promptly got FASA an angry letter from George Lucas due to his trademarking the word "droid." Not wanting to risk a legal battle with him, FASA immediately changed the name.
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Wizards was originally meant to be titled War Wizards, but was changed before release as a personal request from George Lucas to Ralph Bakshi as to not cause confusion with his upcoming feature, Star Wars. Bakshi accepted it as a trade of favors, as Lucas let Bakshi borrow Mark Hamill while he was on set to do voicework for Wizards.
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Renamed to Avoid Association
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For The Dragon Prince, Ezran was originally going to be named Ezra, but was changed because the name Ezra was already being used by the lead character of Star Wars Rebels.
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My Hero Academia: The Mad Doctor usually known simply as The Doctor was initially intended to have the real name of "Maruta Shiga". This was changed to "Kyudai Garaki" after it was pointed out that the old name was a reference to Japan's infamous Unit 731.
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Shazam!: During the New 52, DC Comics finally renamed their Captain Marvel Shazam (which was the book's title prior to the rename, and the trope namer for I Am Not Shazam) after decades of the character coexisting with Marvel Comics's Captain Marvel.note Shazam predated Mar-Vell, but by the time DC snapped up the former Marvel had already trademarked the "Captain Marvel" name. This rename coincided with Carol Danvers' rise to popularity as Marvel's new Captain Marvel.
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Moana (both the movie and the character) was renamed to Vaiana in most of Europe and parts of Asia to avoid a trademark conflict with a cosmetics brand. The movie was further renamed Oceania in Italy (while the character is still "Vaiana"), which is believed to be a move to disassociate with famous porn actress Moana Pozzi.
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Dennis the Menace (US) and Dennis the Menace (UK) just coincidentally happened to both release on the exact same day in 1951 (the US version released roughly 4 hours ahead), necessitating retitling in some regions.
The UK version would eventually rename itself to Dennis the Menace & Gnasher to international publications to give more attention to Dennis' dog Gnasher, who was already serving as something of a deuteragonist anyway. It's still known as just "Dennis the Menace" in the UK though.
Italian translations also had to make up something to distinguish them. The dub of the 80s cartoon adaptation of the US Dennis renamed him "Danny" while UK Dennis kept his name in the dub of his cartoon. In the comics the opposite happened: US Dennis kept his name, but the short-lived translation of UK Dennis renamed him "Mino".
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One Piece:
In planning stages, Sanji was initially named Naruto (as he is a chef, and "naruto" are a type of fish cake). He was renamed as not to overshadow the release of Naruto.
Buggy the Clown was originally named "Boogie", but Eiichiro Oda realized the name was already taken after watching The Nightmare Before Christmas.
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Piston Honda from the NES version of Punch-Out!! was renamed Piston Hondo in the Wii installment, likely to avoid any legal trouble with the Honda motor company and/or E. Honda from Street Fighter.
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And Then There Were None (1945), released at the tail end of World War II, changed his name to Mandrake.
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When The Emperor's New Groove was originally going to be the more serious Kingdom of the Sun, the spoiled, selfish Emperor was meant to be named "Manco". After it was reworked into the screwball comedy that it is today, the Emperor's name was changed to "Kuzco" because, according to David Spade, Manco (or マンコ) is the equivalent of "pussy" in Japanese.
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The name of the title character of The Greatest American Hero was briefly changed from Hinkley to Hanley following the attempted assassination of Ronald Reagan by John Hinckley. It was reverted back after a few months.
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When British quiz show Mastermind was made into a board game in 1983, it was renamed to "The Quizmaster" to avoid confusion with the unrelated code-breaking board game Mastermind.
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The 1943 stage adaptation of And Then There Were None changed General MacArthur's name to General McKenzie, as by that time General Douglas MacArthur was playing a prominent role in the Pacific Theater of World War II.
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No More Heroes III features the major antagonist Damon Ricotello, who was renamed from Damon Riccitiello from predecessor Travis Strikes Again: No More Heroes. In both cases, the character is a very targeted caricature of former Electronic Arts CEO John Riccitiello, so it seems the change was made to avoid potential legal retribution.
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Case #1 of The Morgue Files was revamped with an expanded story and a new name to the main character. Originally based off of "Ticci Toby" (Tobias Erin Rogers), he was removed to avoid association with his original creator and rewritten as Tobias Adams.
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The traditional hymn "Come, Thou Fount of Every Blessing" features a verse referencing a story in I Samuel where the prophet Samuel erects a monument to the assistance God had given them thus far in their war against the Philistines. Older versions feature the line "Here I raise my Ebenezer"—Ebenezer being Hebrew for "stone of help", the name Samuel gave his monument. Nowadays most people, even the devoutly religious, are more likely to associate the name with a certain Dickens character, leading to various rewrites of the verse that omit it.
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Spider-Man: An In-Universe example: Miles Morales' black father was called Jefferson Davis, like the Confederate president who owned slaves. In Miles Morales: Spider-Man (2018) #22 by Saladin Ahmed, he changes his name to Jeff Morales, wondering why his parents called him Jefferson Davis in the first place and pointing out how tainted it is.
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British heavy metal band Marseille was originally named AC/DC, until they found out an Australian hard rock band already took that name.
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My Little Pony: Friendship Is Magic:
Starlight Glimmer was originally going to be named Aurora, but was renamed as Disney had a lock on the name Aurora from Sleeping Beauty and related properties.
Coco Pommel was soon renamed to a formal Ms. Pommel due to the series getting a complaint from the estate of fashion designer Coco Chanel.
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In pre-production, Mateo from Elena of Avalor was originally named Marco, but this was changed to avoid further similarities with one of the main characters of fellow Disney cartoon Star vs. the Forces of Evil, who was also a Latino boy in a red jacket named Marco.
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Braveheart: Wallace's wife in The Wallace, which the film is based on, was named Marion Braidfute. Her name was changed to Murron MacClannough to avoid confusion with Maid Marian of Robin Hood fame.
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Spyro the Dragon was originally going to be named Pete, but the name was changed due to Disney's Pete's Dragon (1977) as the team feared Disney may sue them for the similarities (as Spyro was also originally going to be green).
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ALF had an In-Universe example. Lynn's dating a musician and Willie and Kate allow him to store his band's instruments in the garage. While he's stowing the instruments, they ask him how his band's doing. He says they had to change their name recently because they discovered there was another band with that name. He holds up the bass drum which bears the band's new name...which was also used by a previously existing band.
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Downplayed in The Twilight Saga fic Luminosity, which features Jacob Black's sister Rebecca as a minor character. She's not renamed, but the fic has her exclusively go by "Becky", presumably to avoid putting readers in mind of Rebecca Black.
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Smite is a MOBA featuring Gods from various mythologies duking it out in an arena. One of them is the Egyptian Goddess Isis, which also unfortunately had the same name of a terrorist organization later. Thankfully, said Goddess has several alternate spellings, therefore, she later got name changed into one of those spellings: Eset.
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Project Superpowers: The series revived several Golden Age heroes, but had to rename them to avoid confusion with several more popular modern characters who had arisen in the meantime. Thus, Daredevil became "Death-Defying Devil"note Daredevil, Blue Beetle became "Big Blue"note Blue Beetle, Yellowjacket became Jacknote one of the names used by Hank Pym, best-known as Ant-Man, and Hydroman became Hydronote Hydro-Man (with a hyphen) is a Spider-Man villain.
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Sheena Easton's "9 to 5" was retitled "Morning Train (Nine to Five)" when it was released in the US and Canada to avoid confusion with the Dolly Parton song of the same name. Incidentally, they both topped the Billboard Hot 100 within three months of each other in 1981.
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Street Fighter II introduced a boxer character named Mike Bison, obviously intended to be a pastiche of Mike Tyson. When the game was released outside Japan, he was renamed Balrognote Three of the boss characters had their names swapped around to accommodate this: in Japan there was Mike Bison the boxer, Balrog the claw fighter and Vega the final boss. They became Balrog, Vega and M. Bison respectively for the international release. both to avoid a potential lawsuit as well as distance the character from the rape charges Tyson was facing at the time. The change has persisted with all international releases in the series since.
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The books Nanny McPhee was based on named the titular character "Nurse Matilda". To avoid confusion with Matilda, also a magic-user, the character underwent an Adaptation Name Change to "Nanny McPhee" for the movies.
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There is a Great Gusliar story named Lyonechka-Leonardo, about a Child Prodigy who is forced to conform to normal standards. In his published comments for the story, Kir Bulychev recalls that, as Lyonechka is a pet name form for Leonid, the Soviet censors decided it was somehow a stealth mockery of Leonid Brezhnev, and Bulychev was forced to rename the main character Lyoshen'ka (short for Alexey).
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The Secret of NIMH is based on a book called Mrs. Frisby and the Rats of NIMH, starring a mouse named Mrs. Frisby. The film changes her name to Mrs. Brisby because the original name sounded to similar to "Frisbee", the name of a popular toy in the 1980s.
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Street Fighter
Ken did not have a last name until action figures based on the second game were released, at which point it was felt prudent to add the surname "Masters" so there would be no confusion with the Ken of Mattel's Barbie line of toys.
Street Fighter II introduced a boxer character named Mike Bison, obviously intended to be a pastiche of Mike Tyson. When the game was released outside Japan, he was renamed Balrognote Three of the boss characters had their names swapped around to accommodate this: in Japan there was Mike Bison the boxer, Balrog the claw fighter and Vega the final boss. They became Balrog, Vega and M. Bison respectively for the international release. both to avoid a potential lawsuit as well as distance the character from the rape charges Tyson was facing at the time. The change has persisted with all international releases in the series since.
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Legends of Tomorrow: Zari Tomaz is an adaptation of a superheroine named Isis (who was originally from The Secrets of Isis and then adopted as a Black Adam character), but the "Isis" codename was dropped as by then the name was also used to refer to a terrorist organization.
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The following is a list of statements referring to the current page from other pages.

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Naming Conventions
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Trivia
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