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Secret Word

 Secret Word
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Secret Word
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A Secret Word is frequently used in popular culture to provide tension and excitement. A minority of people know it, others don't and everyone is curious whether those who don't know it will find out what it is, or, how long it will take them? In certain stories the secret word may be a Trigger Phrase: once it's said a magic spell or hypnotic mind control device may change everything. In other stories a guard may only let someone enter a room if the visitor says the secret word. See also The Password Is Always "Swordfish", Highly Visible Password (for tropes about obvious secret words) and Joe Sent Me (when a secret word has the variation "X sent me".)
In certain TV shows the audience is informed beforehand what the secret word for today is, while the panel members or contestants are unaware. During the show they have to guess it or, even more fun, are tricked into saying it. When the secret word is finally revealed to everybody the audience will laugh and cheer in excitement. He/She who said the secret word may win a prize or is considered to be the Butt-Monkey for that episode.
Secret words are also sometimes used during stage performances, as a sort of Inside Joke that either only the fans can get (and thus feel united by) or something that they can try to decipher as the show goes on.
Not to be confused with Trust Password.
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You Bet Your Life: Some show tension revolved around whether a contestant would say the secret word, a common word revealed to the audience at the show's outset. If a contestant said the word, a toy duck resembling Groucho Marx with a mustache and eyeglasses, and with a cigar in its bill, descended from the ceiling to bring a $100 bill. Groucho sometimes slyly directed conversation to encourage the secret word to come up.
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The first version of the game show Now You See It introduced an element where a team could score 10 bonus points if his/her partner found the answer to a question that the other team member had written down beforehand.
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The Simpsons: In the episode "Marge Gets A Job" Krusty's TV show also turns out to have a "secret word" segment. Unfortunately the word is "loud" and involves a lot of celebration and noise, which alarms the wolf of a zoo keeper being a guest on the show so much that it escapes.
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Horse Feathers: In this Marx Brothers film an entire comedic scene is built around people unable to enter a room unless the say the password, which Groucho and Chico unknowingly keep saying.
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The Fairly Oddparents: The original pilot episode has Cosmo approach Vicky with a Groucho impression—complete with the glasses—to literally do this when Wanda turns herself into a baby and lands on Vicky.
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In the episode of Sesame Street where the adults finally see Mr. Snuffleupagus, Big Bird arranges for them to come over whenever he shouts a secret word, "food". At one point, the cast debates over whether "food" is a silly word to Phil Donahue.
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In Who Framed Roger Rabbit, Eddie Valiant is trying to get into the Ink & Paint club. The cartoon gorilla asks him, "Got the password?" Eddie replies, "Walt sent me."
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Password: In this game show contestants had to guess a secret word through a series of clues.
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In The Book of Henry, a gun-store owner skirts or breaks the law for those who name-drop Dominic.
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Played straight in The Bible (in Judges 12:5–6 KJV):
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Saturday Night Live: A recurring joke in the show was the segment "Secret Word" in which two contestants in a game show had to guess hidden words based on clues from their celebrity partners.
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Family Guy: The episode "Peter Griffin: Husband, Father... Brother?" has a parody of Pee-wee's Playhouse in which Peter turns his house into Pee-Wee Herman's playhouse. After Lois calls this "ridiculous" it turns out that was the secret word for today.
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Peewees Playhouse: At the start of every show Pee-Wee informed the audience, "The secret word for today is _____." He would try to make his guests say it, but they were not always that easily fooled and so sometimes Pee-Wee accidentally said it himself. When the secret word was said all children were allowed to scream real loud while in Pee-Wee's house itself an alarm went off.
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The following is a list of statements referring to the current page from other pages.

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Memory Tropes
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The Secret Index
 The Boys: Real Justice (Fanfic) / int_1608297f
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Secret Word
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Secret Word
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 Password / int_1608297f
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 Pee-wee's Playhouse / int_1608297f
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 Svengoolie / int_1608297f
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Secret Word
 You Bet Your Life / int_1608297f
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 Yuuyami Doori Tankentai (Video Game) / int_1608297f
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 9-nine- Series (Visual Novel) / int_1608297f
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Secret Word
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