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Side-by-Side Demonstration
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- 4 feature instances
- 4 referencing feature instances
| Side-by-Side Demonstration | type |
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| Side-by-Side Demonstration | label |
Side-by-Side Demonstration | |
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| Side-by-Side Demonstration | comment |
Commercials for common household products will sometimes have a demonstration of the advertised product's effectiveness compared to another leading brand—either Brand X or an actual competitor. The demonstration is usually done by showing both brands being used side by side, with the ad's brand being far more effective, lasting longer, doing more, etc. In the US they can and will mention the competing brand by name. In Canada, the UK and Australia this is not allowed, so the other brand is usually referred to just as another leading brand. Advertisement:propertag.cmd.push(function() { proper_display('tvtropes_content_3'); }) Dish detergents often do this, with stacks of dishes, grease cutting power of a single drop, scratched glass, etc. Laundry detergents demonstrate the amount of clothing they will clean, or will show a bright white shirt next to a dingy Brand X-washed one. Battery ads will do this with how long they last. Common with absorbent products such as paper towels, diapers, tampons, and women's pads. In Germany, it is actually illegal to say anything disparaging about a competitor's product, even if your statement is true. So, if your product is healthy and you know your competitor's product has additives that cause cancer, it's against the law to say this in an advertisement in Germany! In France, it used to be illegal. Not anymore, but you can only do this if you have studies with numbers backing your claim. Advertisement:propertag.cmd.push(function() { proper_display('tvtropes_content_2'); })In Chile, comparisons to specific competitor brands are legal, but ads limit themselves to "another leading brand". This is because explicitly mentioning/disparaging the competitor is considered by the local publicist association to be a serious breach of professional ethics; in the very few times this has happened, there have been harsh repercussions. When things are being shown absorbing liquid, especially diapers, tampons, and pads, the liquid will be blue. Understandable, given that it's highly visible and no bodily fluids are blue—red, yellow, or brown liquids seem fairly disgusting. Compare Too Incompetent to Operate a Blanket for those side-by-side demonstrations where one side is performed in an obviously ridiculous fashion. |
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| Side-by-Side Demonstration | fetched |
2019-08-10T01:42:05Z | |
| Side-by-Side Demonstration | parsed |
2020-06-24T23:20:19Z | |
| Side-by-Side Demonstration | processingComment |
Dropped link to BlueLiquidAbsorbent: Not an Item - FEATURE | |
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| Side-by-Side Demonstration / int_727259ac | type |
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| Side-by-Side Demonstration / int_727259ac | comment |
Featured on the first episode of The Ren & Stimpy Show, where Stimpy hosts one such commercial for Gritty Kitty kitty litter, and has Mr. Horse test it against the competing brand. | |
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Side-by-Side Demonstration | |
| Side-by-Side Demonstration / int_bb8d2f1a | comment |
Referenced for a brief gag in So Long And Thanks For All The Fish, involving a one-shot character's dog. Said dog had a brief and inglorious career in dogfood commercials because it failed to remember it wasn't supposed to eat the "other leading brands" on offer, even though the crew had taken the precaution of pouring engine oil over them. | |
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Side-by-Side Demonstration | |
| Side-by-Side Demonstration / int_ca5d97f1 | comment |
Parodied multiple times on Monty Python's Flying Circus, with the American Defense/Crelm Toothpaste/Shrill Petrol sequence of cartoons ("The not-white car represents another toothpaste"), and Whizzo Butter, which 9 out of 10 British housewives can't distinguish from a dead crab when the two are placed side-by-side. | |
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| Side-by-Side Demonstration / int_f4345923 | type |
Side-by-Side Demonstration | |
| Side-by-Side Demonstration / int_f4345923 | comment |
Subverted—much to the manufacturer's likely chagrin—on the earliest Bob & Ray shows. During a stint with a floorwax sponsor that asked them to urge customers to make a side-by-side test on their own floors, Bob once inquired mid-commercial, "Uh...if we're so sure they'll think [sponsor's wax] is better, why should they bother doing the test?" | |
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